CORPORATE DESIGN - MOTOREX
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CORPORATE
DESIGN
Published APRIL 2020
CONTENTS
MOTOREX
CORPORATE DESIGN
Introduction 03
BASIC ELEMENTS
Brand 05
Logo placement 07
Fonts & typography 08
Colours 10
Images 11
Icons 14
Frames 15
Layout grid 16
4 LEVELS
Overview: the 4 levels 18
Level 01 Corporate communication 19
Level 02 Product communication 21
Level 03 Sponsoring, fairs & events 27
Level 04 Online, social media, moving image 28
2
INTRODUCTION
Consistent and careful preparation of Working efficiently: simple structure of the Responsibility for the realisation of
marketing measures MOTOREX CD Manual communication measures
MOTOREX communication is based on just a Part 1: Basic elements for dealing with It is the responsibility of MOTOREX Marketing
few fonts, elements and colours. brand, typography, colour, visual language Switzerland, as well as all subsidiaries, sales
and layout grid. partners and agencies communicating under
The consistent application of this basis the brand logo MOTOREX, to adhere to the
enables a strong, uniform brand presence of Part 2: Examples and specifications at four MOTOREX CD Manual.
MOTOREX in terms of reduced and therefore levels. In this way, forms of communication
striking communication. to be created can be immediately assigned to If in doubt, have any measures created by
a particular level and created on the basis of MOTOREX Marketing Switzerland or alterna-
The CD manual provides sufficient scope for the examples and specifications shown. tively send measures to them for approval.
design so that every form of communication
can be optimised to suit requirements. Elements and master documents for adapting
However, doing without restrictive and "rigid" and creating forms of communication can You can access the MOTOREX CD Manual and
guidelines necessarily requires everyone to be requested from your MOTOREX Area Sales media database via your MOTOREX
work responsibly! Manager. contact or www.motorex.com/download
3
BASIC ELEMENTS
BRAND
Brand logo MOTOREX 0.5 A A 0.5 A
A negative version of the logo is used at all levels
of communication. Depending on the means of
communication it is positioned at the top right or,
in the case of narrow formats, centred at the top B
(examples from page 7).
B
Position and protection zone
Position at the top right or centred at the top
Protection zone on the left, right: 0.5 x width
Protection zone at the bottom: 1.0 x height
Sponsoring logo MOTOREX
for events and competitive sport, merchandising articles
The sponsoring logo can be positioned freely in terms of format.
Also possible for merchandising articles, if there is no space for the Position
brand logo. Free position, optimised to the means of communica-
tion
Profile picture for MOTOREX social media
The MOTOREX logo is communicated without a
claim and in the maximum size on all social media
channels.
Position
Maximum size, centred
When is the logo not shown?
The brand logo does not have to be shown if the
drum is featured; this applies in particular to image
communication. The logo is also unnecessary if
products are to be shown in a striking form and the
sender is thus clearly recognisable.
Using the logo in black and white
Negative use is allowed. Only in exceptional cases
and only by consent of MOTOREX allowed as
negative version.
5
BRAND Here, you will find all
the correct logo:
DON’TS
www.motorex.com/download
No colourful backgrounds
The brand logo must not be placed on colourful
backgrounds. When the logo is placed on an image,
the area under it should have no
text or be plain coloured.
No changes in colour and no changes
to the brand elements
The brand logo may not be recoloured or
placed as a negative logo on coloured back-
grounds. In particular, the brand element
of the “drop” must not be used in a detached
form (transparency) and must be implemented
in the logo colours.
No outlines, modifications
The brand logo must not be modified. Shadows,
outlines, changes to the logo and containers are
not permitted.
No cutting
The brand logo may not be cut or
altered in proportion.
6
LOGO PLACEMENT
DIN formats
Placed at the top right,
cut.
Size A4: 45 mm wide
Size A5: 45 mm wide
Spacing in accordance with the
protection zone
DIN A4 landscape
DIN A4 portrait
0.5 A A 0.5 A A 0.5 A
Special and extreme formats
In exceptional cases, the logo
may be placed centrally at the
top.
In this case, the scale depends on
the basic rules providing the pro-
tection zone can be respected.
Special format landscape
Special format portrait
7
CORPORATE FONT
FONTS & TYPOGRAPHY
Examples of use
from page 20
Corporate font
Open Sans Font is used for all means of communication, offline and online.
The levels “Office communication” and “Events & Sponsoring” (see page 9) are exceptions to this rule.
HEADLINE
Headlines
Open Sans Extrabold, VERSAL
White negative or black 75%
Font size: maximum size
Line spacing: corresponds to font size
Kerning: visual
Character spacing: -25
Line spacing: 100–120%
HEADLINE
Alternative headlines (Classic Line)
Open Sans Light, VERSAL
White negative or black 75%
Font size: maximum size
Line spacing: corresponds to font size
Kerning: metric
Character spacing: 0
Line spacing: 100–120%
Byline headlines BYLINE HEADLINES
Open Sans Semibold, VERSAL
White negative or black 100%
Font size: approx. 30% of the headlines
Line spacing: corresponds to font size
Distinctive features
Open Sans Bold
Discover now at www.motorex.com
White negative, background gold gradation OIL FINDER
Font size: approx. 30% of the headlines
Line spacing: 130-150%
Lead
Open Sans Regular Lead Open Sans Regular
Black 100% or white negative
Font size: approx. 160% of the body text
Line spacing: 100%
Title body text Subheading body text Open Sans Bold
Open Sans Bold
Black 100% or white negative
Font size: corresponds to the body text
Line spacing: 100–120%
Body text Body text Open Sans Regular
Open Sans Regular or Semibold Font size can be varied to suit readability
Black 100% or white negative
Font size: corresponds to subheading Body text Open Sans Semibold
Line spacing: 100–120% Font size can be varied to suit readability
Title captions Subheading captions and diagrams
Open Sans Bold
Black 100% or white negative
Font size: corresponds to captions
Line spacing: 100–120%
Captions Captions and diagrams
Open Sans Regular
Black 100% or white negative
Font size: corresponds to subheading captions
Line spacing: 100–120%
OPEN SANS CONDENSED
If the space is restricted, Open Sans Condensed (Light and Bold) can be used.
8
EVENTS & SPONSORING
FONTS & TYPOGRAPHY
Events & Sponsoring (competitive sport)
Venus font is used for the level “Events & Sponsoring” for competitive sport. Above all, it is used for titles and bylines.
Download here (€ 9.99, for copyright reasons MOTOREX cannot provide the font). Other text information is set in Open Sans,
as in the previous pages.
Headlines
Headlines
Venus Heavy Italic
Black 100% or white negative
Font size: maximum size
Line spacing: 100–120%
Byline headline Bylines
Venus Heavy Italic
Black 100% or white negative
Font size: around. 30% of the headline
Line spacing: 100–120%
Distinctive features
Venus Heavy Italic 20-23 February 2020
White negative, background gold gradation
Font size: approx. 30% of the headlines Hall 1 / Stand C01
Line spacing: 100–120%
OFFICE COMMUNICATION
FONTS & TYPOGRAPHY
Office communication
Arial font is used for all office communication not created via marketing.
This also applies to Power Point presentations.
9
CORPORATE COLOURS
COLOURS
The main and logo colours are used to identify and be distinctive. The corporate colour green is thereby decisive for the communication
of MOTOREX. Over an area, it can be shown as a green gradation.
Corporate colour green (online & print) Logo colour yellow (exclusive use in the logo)
PANTONE 3285 C PANTONE 123 C
PANTONE 50% 3275 U + 50% 3285 U PANTONE 115 U
CMYK 100 C, 56 Y CMYK 15 M, 100 Y
RGB 0 R, 153 G, 137 B / #009989 RGB 249 R, 182 G, 0 B
Corporate colour green
(for surfaces indoor & outdoor)
NCS S 2060-B80G
RAL No suitable colour available
Corporate colour green (for metal & plastic)
Manufacturer STANDOX
Colour code: 815241 (template number)
Colour tone name: MOTOREX GREEN
Manufacturer SPIESS HECKER:
Colour code: 841152 (template number)
Colour tone name: MOTOREX GREEN
Green gradation Green (exclusively for green gradation)
Gradation: green to dark green CMYK 100 C, 56 Y, 5 K
Linear gradation RGB 0 R, 153 G, 137 B / #009989
The colour green predominates PANTONE 3285 C + 5 K
in the gradation
Dark green (exclusively for green gradation)
CMYK 100 C, 56 Y, 50 K
RGB 0 R, 99 G, 88 B / / #006358
PANTONE 3285 C + 50 K
The accent colours serve to highlight statements, are used as a contrast colour to the main colours or are part of the visual language.
Grey defines graphic backgrounds and/or the tonality of the backgrounds.
In design, gold is explicitly reserved for distinctive features. In pictures, however, gold tones are a recurring motif.
Accent colour grey
For graphics/background
CMYK 5%–45% K
Accent colour gold Gold light
Gradation: dark to light to dark CMYK 5 C, 20 M, 65 Y, 10 K
linear or radial RGB 220 R, 186 G, 101 B / #dcba65
Angle: in accordance with the typeface
For distinctive features (watch the readability!) Gold dark
and as mood elements in pictures. CMYK 20 C, 40 M, 80 Y, 20 K
RGB 168 R, 126 G, 55 B / #a87e37
Accent colour white
Free space or paper white
INDUSTRIALLINE
ADDITIONAL COLOURS INDUSTRIAL LINE
Granite Grey Only for Industrial Line
CMYK 40 C, 22 M, 20 Y, 70 K The colour “Granite Grey” is only allowed
RGB 65 R, 71 G, 79 B for product brands in the IndustrialLine.
RAL 7026 Granite Grey
10IMAGES Examples of use
from page 20
Visual language in general
The image mood is based on the main or accent
colours green, grey and gold (see main and accent
colours, page 10).
These mood specifications should be consistently
adhered to, especially during shootings.
Stock images are retouched in accordance with
the visual language.
If at all possible, brightly coloured pictures should
be avoided. Exception: Events & Sponsoring
(competitive sport).
Grey tones underline the corporate colour green as a contrast;
gold tones are to be emphasised for atmospheric pictures.
11EVENTS & SPONSORING
IMAGES
Examples of use
from page 23
Events & Sponsoring (competitive sport)
Images from the level “Events & Sponsoring”
(competitive sport) differ in dynamics from
the rest of communication.
There are not always good images available
(amateur pictures). Whenever possible, the picture
colours should be processed technically to
resemble MOTOREX communication (see visual
language page 11).
For optimal picture mood, use main logo- and accent colors green, yellow and gray.
When selecting images, make sure that the MOTOREX logo is clearly visible
and Competitor brands are not present, or are retouched.
12IMAGES Examples of use
from page 21
Backgrounds instead of subjects
Where no mood or subject is available, backgrounds
are used as a substitute.
A background is a background image with a gentle
structure that represents a corresponding market
or line.
The backgrounds are single colours in the accent
colour grey. They are predefined for the lines
(see from page 21) and can only be replaced in
exceptional cases.
Hybrid (neutral) Industrial Line
Moto Line (Offroad) Moto Line (Onroad)
Bike Line Car Line
Truck Line
Construction Line Farmer, Forest, Garden Line
13ICONS
Icons
The icons are reduced and designed to be striking.
The outline is drawn in black. A weight of 1pt applies
for a 100% view.
The corporate colour green is used as an accent
colour and an additional, pure colour is used to
mark information.
Informative icons are set in a square box with an
outline.
Exceptions with a round frame or free-standing
icons can be used as design elements – e.g. for
explanatory films.
Icons for lines Icons for product benefits
Icons for corporate communication Icons for Dynco
14FRAMES
Frames as a design element
Frames are one of the basic elements. They are
a distinctive, visual element and a unique feature
HÖCHSTLEISTUNG
of MOTOREX visual communication. IST UNSER
The frames accentuate or connect elements
ANTRIEB
Jetzt entdecken auf www.motorex.com
OIL FINDER Frame
(e.g title and product or title and distinctive feature) Nusti optat labor arum sus remqui cor
or separate them (e.g. body text / image, articles in suntem autem quaeste nisciam rem as
ma dem et labo. Itat maiost doluptam,
omnia volorerianda qui dolendia susant
magazines). They are also used digitally, e.g. for
receatium, sini acipienitio ist quistem
ponon repra con paribus etur sum qui .
explanatory films and clips. (further examples of
use from page 20).
NEW
X
Use of frames DESIGN
White negative or black 75%
(like font colour of headline)
Thickness of outline with
A4: 6 pt
with A5: 6 pt (at your own discretion)
Frames are oriented to the right-hand picture edge. Follow us:
Alignment to ascender, x-height or baseline
Title – product connection
MOVING FORWARD MOVING FORWARD
Position in international competition
TODAYBY HIGH DRI
Position in international competition MOTOREX – over 100 years of tradition
TODAY TOGETHER DRIVEN BACK THEN
TOGETHER
PERFORMANCE
MOTOREX is a globally important manufacturer of lubricants.
WITH PASSION PER
WITH PASSION
MOTOREX is a globally important manufacturer of lubricants. The company’s portfolio consists of more than 2500 formulas and is In 1917, Arnold Bucher started producing the leather and floor-care
The company’s portfolio consists of more than 2500 formulas and is constantly being further developed in collaboration with OEMs, product REX in Bützberg near Langenthal. Edy Bucher, the versatile
constantly being further developed in collaboration with OEMs, industrial partners, motorsports teams and universities. A high degree pioneer from the second generation, recognised the sign of the times: with
industrial partners, motorsports teams and universities. A high degree of innovation, the flexibility of a family company and a service quality increasing motorisation, there was a shift in the business activities –
MOTOREX-BU
of innovation, the flexibility of a family company and a service quality MOTOREX-BUCHER GROUP
which offers customers genuine AG
added company
value portrait
make it possible for and REX became MOTOREX. The philosophy of the company founders
which offers customers genuine added value make it possible for MOTOREX to grow successfully in global competition with multinationals. At the cutting edge of development
remainedas unchanged
a partner for the
: to offer both
mostindustry and sport
sustainably successful solutions
MOTOREX to grow successfully in global competition with multinationals. At the cutting edge of development as a partner for both industry and sport with exceptional customer proximity and top-quality products.
A company philosophy
MOTOREX supplies lubricants and performance oils to those competing
MOTOREX supplies lubricants and performance oils to those competing that has remained
at the highest level and is thus capable of testing its products under
the most extreme conditions. Our performance is driven by continuous
at the highest level and is thus capable of testing its products under
the most extreme conditions. Our performance is driven by continuous
External managing
director
FUTURE FOURTH
GENERATION
the same forproduct
decades. SECONDinGENERATION
optimisation and investments sustainable solutions.
External managing FUTURE FOURTH
director GENERATION product optimisation and investments in sustainable solutions.
THIRD GENERATION
THIRD GENERATION FIRST GENERATION
Innovation: We maximise performance:
Innovation: We maximise performance: Thanks to close collaboration with With innovative and precisely
Thanks to close collaboration with With innovative and precisely customers and partners, we coordinated formulas, we
customers and partners, we coordinated formulas, we recognise the demands of tomor- maximise performance and
recognise the demands of tomor- maximise performance and row at an early stage. Our solu- efficiency whilst reducing CO 2 .
Edy Bucher Claudine
row at an early stage. Our solu- efficiency whilst reducing CO2 . Edi Fischer Mirjam Stettler David Bucher tions are designed for maximum 1924–2012 Bucher-Moser
International chemist team 1965 1985 1989
Edi Fischer Mirjam Stettler David Bucher tions are designed for maximum 1923
International chemist team Peter Regenass Monique Helen efficiency and cost-effectiveness.
efficiency cost-effectiveness.
1965 1985 1989
Peter Regenass Monique Helen efficiency and cost-effectiveness.
efficiency cost-effectiveness. 1946 Regenass-Bucher Bucher Voegeli Arnold Bucher Rosa
1946 Regenass-Bucher Bucher Voegeli 1948 1953–2000 1896–1968 Bucher-Burkhalter
1948 1953–2000 1897–1986
floor
REX floor care
Environment and sustainability:
Environment and sustainability:
We are investing in your future
We are investing in your future
Compelling occupational health and safety: Compelling occupational health and safety: because our focus is on the develop-
because our focus is on the develop-
Our products are free of boric acid, formaldehyde and ment of rapidly biodegradable
Our products are free of boric acid, formaldehyde and ment of rapidly biodegradable
chlorine and guarantee optimum skin compatibility. products as well as environmentally chlorine and guarantee optimum skin compatibility. products as well as environmentally
friendly processes in the manufac- friendly processes in the manufac-
ture of our range. ture of our range.
MOTOREX-BUCHER GROUP AG MOTOREX-BUCHER GROUP AG
Bern-Zürich-Strasse 31 Bern-Zürich-Strasse 31
4901 Langenthal, Schweiz 4901 Langenthal, Schweiz
Tel +41 62 919 75 75 Tel +41 62 919 75 75
www.motorex.com www.motorex.com
info@motorex.com info@motorex.com
Follow us Follow us
Title – distinctive feature connection Title – pictures connection
19_1025_MOT_Firmenportrait.indd 1-4 19_1025_MOT_Firmenportrait.indd 1-4 08.04.20 09:12
15MOTOREX COMMUNICATION
LAYOUT GRID
Simple grid system
The system is based on the basic formats DIN A4 and A5 and offers sufficient freedom for design.
Columns and rows provide a grid as an orientation guide.
A4 portrait
Top: 16 mm* MOTOREX. HÖCHSTLEISTUNG
Bottom: 12 mm
Left: 16 mm AND IT RUNS IST UNSER YOUR
LIKE A CHARM. NEXT EVENT
Right: 16 mm
Columns: 16 / spacing 0 mm
ANTRIEB
Jetzt entdecken auf www.motorex.com
#RACEPROVEN
OIL FINDER
Rows: 16 / spacing 0 mm Discover it now at www.motorex.com OIL FINDER
Nusti optat labor arum sus remqui cor
suntem autem quaeste nisciam rem as
A5 portrait
ma dem et labo. Itat maiost doluptam,
omnia volorerianda qui dolendia susant
receatium, sini acipienitio ist quistem
Top: 11 mm*
ponon repra con paribus etur sum qui .
Bottom: 8.5 mm
Left: 11 mm
Right: 11 mm
NEW
Columns: 16 / spacing 0 mm X
Rows: 16 / spacing 0 mm DESIGN
* Scope of discretion,
depending on the amount of text
and logo use top right
Follow us: Follow us: Follow us:
HÖCHSTLEISTUNG
A4 landscape IST UNSER
Top: 16 mm* MOTOREX.ANTRIEB
AND IT RUNS HÖCHSTLEISTUNG IST
LIKE A CHARM. YOUR NEXT EVENT
Bottom: 12 mm UNSER ANTRIEB #RACEPROVEN
Left: 16 mm Discover it now at www.motorex.com Jetzt entdecken auf www.motorex.com
OIL FINDER
Right: 16 mm Nusti optat labor arum sus remqui cor suntem
autem quaeste nisciam rem as ma dem et
Columns: 16 / spacing 0 mm
labo. Itat maiost doluptam, omnia volorerian-
da qui dolendia susant receatium, sini acipie-
nitio ist quistem porumque essit hiliquae. Pa
et iditatia endi non repra con paribus etur sum
Rows: 16 / spacing 0 mm
qui as into.
NEW
X
DESIGN
A5 landscape
Top: 11 mm*
Bottom: 8.5 mm Follow us: Follow us: Follow us:
Left: 11 mm
Right: 11 mm
Columns: 16 / spacing 0 mm
Rows: 16 / spacing 0 mm
* Scope of discretion,
depending on the amount of text
and logo use top right
16THE 4 LEVELS
SELECT CORRESPONDING
LEVEL OF USE
What is your design for? Select corresponding level of use:
1 From page 19 2 From page 21 3 From page 23 4 From page 24
CORPORATE PRODUCT SPONSORING, SOCIAL MEDIA,
COMMUNICATION COMMUNICATION FAIRS & EVENTS ANIMATIONS
Sender: Sender: Sender: Sender channels:
Example: Example: Example: Example:
MOTOREX. HÖCHSTLEISTUNG
AND IT RUNS IST UNSER YOUR
LIKE A CHARM. NEXT EVENT
ANTRIEB
Jetzt entdecken auf www.motorex.com
#RACEPROVEN
OIL FINDER
Discover it now at www.motorex.com OIL FINDER
Nusti optat labor arum sus remqui cor
suntem autem quaeste nisciam rem as
ma dem et labo. Itat maiost doluptam,
omnia volorerianda qui dolendia susant
receatium, sini acipienitio ist quistem
ponon repra con paribus etur sum qui .
NEW
X
DESIGN
Follow us: Follow us:
Follow us:
181 OFFICE COMMUNICATION
CORPORATE
COMMUNICATION
7.11.2019 Gut zum Druck: 7.11.2019 Gut zum Druck:
C5 RN-AB G-Line grey 100 FSC mix Lux SN links C5 RN-AB G-Line grey 100 FSC mix Lux SN links
162 mm
Datum: Visum:
162 mm
A 256675 Datum: Visum: A 256675
KLAPPE KLAPPE
Office communication BUCHER AG LANGENTHAL
This comprises all office communication not created
Motorex-Schmiertechnik
via marketing.
Beispiel AG
z.H. Herrn Hans Muster
Funktion
Beispielstarsse 123a
Postfach
CH-1234 Stadtname
Letters, presentations
9. März 2020
Vorname Name, 000.000 Xy/Yz
Direktwahl 062 000 00 00, vorname.name@motorex.com
In contrast to general communication, the Arial
Vorschlag für den neuen Briefbogen
Zweite Zeile möglich
Sehr geehrter Herr Muster
font is used for office communication. This also
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolenean
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
0 mm
Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis
enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut. C5.indd 1 26.11.2008 10:16:48 Uhr
0 mm
applies to Power Point presentations.
a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. 0 mm
C5 / ohne Fenster - Rückseite 229 mm
Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, C5.indd 1 26.11.2008 10:16:48 Uhr
consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.
Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricienii
vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas temp telus 0 mm 229 mm
eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum.
Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tiidunt
tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante.
Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec
E-mail sender
sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc, quis
gravida magna mi a libero. Fusce vulputate eleifend sapien. Vestibulum purus quam, scelerisque ut,
mollis sed, nonummy id, metus. Nullam accumsan lorem in dui. Cras ultricies mi eu turpis hendrrit
fringilla. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Cura In ac
dui quis mi consectetuer lacinia. Nam pretium turpis et arcu. Duis arcu tortor, suscipit eget, impgrdet
firstname.lastname@motorex.com
nec, imperdiet iaculis, ipsum. Sed aliquam ultrices mauris. Integer ante arcu, accumsan a, consecte-
tuer eget, posuere ut, mauris. Praesent adipiscing. Phasellus ullamcorper ipsum rutrum nunc. Nunc
nonummy metus. Vestibulum volutpat pretium libero. Cras id dui. Aenean ut eros et nisl sagitibulum.
Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat.
Bern-Zürich-Strasse 31, Postfach, 4901 Langenthal, Schweiz
T +41 62 919 75 75, F +41 62 919 75 95, www.motorex.com
BUCHER AG LANGENTHAL MOTOREX AG LANGENTHAL MOTOREX-TOPTECH AG
BUCHER AG LANGENTHAL MOTOREX AG LANGENTHAL MOTOREX-TOPTECH AG
MOTOREX-Schmiertechnik Industrie-Schmiertechnik Garageneinrichtungen
MOTOREX-Schmiertechnik Industrie-Schmiertechnik Garageneinrichtungen
Bern-Zürich-Strasse 31 Bern-Zürich-Strasse 31 Bern-Zürich-Strasse 31 Bern-Zürich-Strasse 31 Bern-Zürich-Strasse 31 Bern-Zürich-Strasse 31
Postfach Postfach Postfach Postfach Postfach Postfach
4901 Langenthal, Schweiz 4901 Langenthal, Schweiz 4901 Langenthal, Schweiz 4901 Langenthal, Schweiz 4901 Langenthal, Schweiz 4901 Langenthal, Schweiz
Business papers RZ_Motorex_Couvert_C5.indd 2 27.11.19 09:01
SILKE GROSSHANS
Leiterin Supply Chain Planning
BUCHER AG LANGENTHAL MOTOREX-Schmiertechnik
Bern-Zürich-Strasse 31, Postfach, 4901 Langenthal, Schweiz
Telefon +41 62 919 74 07 Code
Codescannen
scannenund
und
silke.grosshans@motorex.com, www.motorex.com Kontakt
Kontakthinzufügen
hinzufügen
Business cards
Motorex_VKarte_2020.indd 5 17.02.20 11:42
DIES IST EIN
DREIZEILIGER
TITEL
MOTOREX-BUCHER GROUP AG
PowerPoint template
Exception: website
The MOTOREX website uses additional
graphic elements such as the oil trail and globe.
These are exclusively reserved for the website and
are not intended to be used anywhere else.
Website, separate design
191 ADS, SUBJECTS
CORPORATE
COMMUNICATION
A Design
with
campaign picture A 2 MOTOREX. AND IT RUNS
or
2
MOTOREX. LIKE A CHARM.
B Design
with campaign picture AND IT RUNS 3 Discover it now at www.motorex.com
4
+ area of green gradation
LIKE A CHARM.
or OIL FINDER
3 Discover it now at www.motorex.com
C Drum on a green background 4 1
+ text
6
Follow us:
1 D rum (substitute for logo)
Sender MOTOREX barrel instead of A Design with campaign picture
brand logo for image communica-
tion.
2 Headline
Open Sans Extrabold, VERSAL
White negative or black 75%
1
Font size: maximum size
Line spacing: corresponds to font size
Kerning: visual
B Design
with campaign picture +
Character spacing: -25
area of green colour gradient
3 Distinctive feature
Open Sans Bold
Follow us:
6
White negative, background
gold gradation 2 MOTOREX. AND IT RUNS
Font size: variable to suit readability LIKE A CHARM.
4 Frame
B 3 Discover it now at www.motorex.com
4
Thickness of outline with
A4: 5 pt 2 MOTOREX. 1
with A5: 3.5 pt
Frames are oriented to the right- AND IT RUNS
hand picture edge. Alignment to
ascender, x-height or baseline LIKE A CHARM.
5 Social media OIL FINDER
3
Open Sans Regular Discover it now at www.motorex.com
4
Black 100% or white negative 5
Follow us:
Font size: can be varied to suit
readability
MOTOREX.
C
2
AND IT RUNS
1 LIKE A CHARM.
3 OIL FINDER
Discover it now at www.motorex.com 4
Follow us:
5
C Design
with barrel + MOTOREX.
area of green colour gradation 2
AND IT RUNS
LIKE A CHARM.
Discover it now at www.motorex.com
1
3 1
Follow us
5 Follow us: 5
202 ADS, SUBJECTS
PRODUCT
COMMUNICATION
A Design
with atmospheric
MOTOR OIL MOTOR OIL
image 2
2
or
GET READY
B Design
with background +
area of green colour
gradation
3
GET READY
À découvrir maintenant sur www.motorex.com
3
À découvrir maintenant sur www.motorex.com
OIL FINDER 5
OIL FINDER
or 1
C Drum
or other products on
a green background + text 5
6
Follow us:
1 P roducts (substitute for logo)
Sender MOTOREX product instead of A Design with atmospheric image
brand logo for image communica-
tion.
2 Headline
Open Sans Extrabold, VERSAL
White negative or black 75% 1
Font size: maximum size
Line spacing: corresponds to font size
Kerning: visual
Character spacing: -25
3 Distinctive feature Follow us:
Open Sans Bold 6
White negative, background gold
gradation HÖCHSTLEISTUNG
Font size: can be varied to suit IST UNSER
readability
ANTRIEB HÖCHSTLEISTUNG IST
4 Info text (body text)
Open Sans Semibold
2
HÖCHSTLEISTUNG 2
UNSER ANTRIEB
Black 100% or white negative
Font size: can be varied to suit IST UNSER 3 Jetzt entdecken auf www.motorex.com
OIL FINDER
readability
ANTRIEB
Nusti optat labor arum sus remqui cor suntem
5
autem quaeste nisciam rem as ma dem et
labo. Itat maiost doluptam, omnia volorerian-
da qui dolendia susant receatium, sini acipie-
5 F rame
nitio ist quistem porumque essit hiliquae. Pa
et iditatia endi non repra con paribus etur sum
qui as into.
Jetzt entdecken auf www.motorex.com
Thickness of outline with 3 OIL FINDER 4 NEW 1
X
A4: 5 pt DESIGN
Nusti optat labor arum sus remqui cor
with A5: 3.5 pt suntem autem quaeste nisciam rem as
ma dem et labo. Itat maiost doluptam,
Frames are oriented to the right- omnia volorerianda qui dolendia susant
4 5
receatium, sini acipienitio ist quistem
hand picture edge. Alignment to
ponon repra con paribus etur sum qui .
ascender, x-height or baseline 6
Follow us:
6 Social media (captions)
Open Sans Regular
Black 100% or white negative
Font size: can be varied to suit NEW B Design with background +
readability X
DESIGN area of green colour gradation
1 The combination should be kept around 50:50,
but implementation should depend on the
visual impression in the interplay of all
elements.
C Design
Follow us:
6 with atmospheric image +
area of green colour gradient
Photo:©merida
2
FOR A
SMOOTHER
RIDE.
1 5
6 4
Follow us Pflege für höchste Ansprüche. Reinigen, schmieren, fetten und pflegen aus
einer Hand. Egal für welches Material: ob Rennrad, Mountainbike oder City-Bike,
MOTOREX Produkte funktionieren immer. www.motorex.com
212 ADS, SUBJECTS
PRODUCT
COMMUNICATION: CLASSIC LINE
Exception Classic Line
Classic Line subjects differ in logo as well as headline typo. The logo used is reserved exclusively for
the Classic Line products.
Elements
1 C lassic Line logo
Positioned centrally in portrait 1 1
On the right for landscape 2 THEN AND NOW:
2 Headline THE OIL COMES FROM MOTOREX.
Open Sans Light, VERSAL 3 Discover it now at www.motorex.com
OIL FINDER
White negative 2 THEN AND NOW:
Font size: 42 pt with DIN A4
Line spacing: corresponds to font size THE OIL COMES
Character spacing: 0 FROM MOTOREX. 5
3 Distinctive feature 3
Discover it now at www.motorex.com
© FotoStudioZumbrunn
OIL FINDER
Open Sans Bold
4
Follow us:
White negative, background gold
gradation
Font size: can be varied to suit
readability
4 Social media (captions)
Open Sans Regular
White negative
Font size: can be varied to suit
readability
4 P roduct featured
Product shown at the bottom right,
5
within the type area.
© FotoStudioZumbrunn
4
Follow us:
Other Classic Line subjects
THEN AND NOW: THEN AND NOW: THEN AND NOW:
THE OIL COMES THE OIL COMES THE OIL COMES
FROM MOTOREX. FROM MOTOREX. FROM MOTOREX.
Discover it now at www.motorex.com Discover it now at www.motorex.com Discover it now at www.motorex.com
OIL FINDER OIL FINDER OIL FINDER
© FotoStudioZumbrunn
© FotoStudioZumbrunn
Follow us: Follow us: Follow us:
THEN AND NOW: THEN AND NOW: THEN AND NOW:
THE OIL COMES FROM MOTOREX. THE OIL COMES FROM MOTOREX. THE OIL COMES FROM MOTOREX.
Discover it now at www.motorex.com Discover it now at www.motorex.com Discover it now at www.motorex.com
OIL FINDER OIL FINDER OIL FINDER
© FotoStudioZumbrunn
© FotoStudioZumbrunn
© FotoStudioZumbrunn
Follow us: Follow us: Follow us:
222 BROCHURES
PRODUCT COMMUNICATION:
INDUSTRIAL LINE
0
cover
24,2
SPINDLELINE
245
DAS BESTE FÜR IHR PRÄZISIONS-SPINDELSYSTEM 260
297
0 15 80 142,5 187,5 210 Inner side
0
BIS ZU 400% LÄNGERE LEBENSDAUER 20
DER SPINDELLAGER
I Ausgeprägte verschleissmindernde Wirkstoffe
I Wirksame EP-Eigenschaften (Extreme Pressure)
I Hohe Reinheit und eine optimale Schmierung
ergibt eine konstante Lagertemperatur
I Erhältlich in den Viskositätsklassen ISO VG 32 - 46 - 68
70
105
140
SPINDLE LUBE 175
HYPERCLEAN 190
REINSTES SPINDELSCHMIEROEL
MOTOREX SPINDLE LUBE sind feinstfiltrierte Spindeloele für die Schmierung 210
von Lagern in Hochfrequenz-Spindeln. Die Reinheitsklasse ist nach ISO 4406-
Norm auf 15 / 13 / 10 festgelegt. Bei Drehzahlen von bis zu 40‘000 min-1 und
mehr wirkt sich jeder feinste Schmutzpartikel im Oel negativ auf die Lager-
lebensdauer aus. Erst Laboruntersuchungen zeigen die effektive Anzahl ent-
3 haltener Partikel sowie entsprechende Reinheitsklassen an.
2
REINHEIT UND QUALITÄT IM FILTERTEST
1. Unfiltriertes Standard-Spindeloel
2. Herkömmliches Spindeloel 20/18/15
1 3. MOTOREX SPINDLE LUBE HYPERCLEAN 15/13/10
280
23 I MOTOREX SPINDELLINE
287
297
0 20 70 155 210 290 405 420
232 ADS
PRODUCT COMMUNICATION:
INDUSTRIAL LINE
BIS ZU 400% LÄNGERE LEBENSDAUER
DER SPINDELLAGER
I Ausgeprägte verschleissmindernde Wirkstoffe
I Wirksame EP-Eigenschaften (Extreme Pressure)
I Hohe Reinheit und eine optimale Schmierung
ergibt eine konstante Lagertemperatur
I Erhältlich in den Viskositätsklassen ISO VG 32 - 46 - 68
SPINDLE LUBE
HYPERCLEAN
REINSTES SPINDELSCHMIEROEL
MOTOREX SPINDLE LUBE sind feinstfiltrierte Spindeloele für die Schmierung
von Lagern in Hochfrequenz-Spindeln. Die Reinheitsklasse ist nach ISO 4406-
Norm auf 15 / 13 / 10 festgelegt. Bei Drehzahlen von bis zu 40‘000 min-1 und
mehr wirkt sich jeder feinste Schmutzpartikel im Oel negativ auf die Lager-
lebensdauer aus. Erst Laboruntersuchungen zeigen die effektive Anzahl ent-
3 haltener Partikel sowie entsprechende Reinheitsklassen an.
2
REINHEIT UND QUALITÄT IM FILTERTEST
1. Unfiltriertes Standard-Spindeloel
2. Herkömmliches Spindeloel 20/18/15
1 3. MOTOREX SPINDLE LUBE HYPERCLEAN 15/13/10
24 I MOTOREX SPINDELLINE
ADRENALIN FÜR
IHRE FERTIGUNG
GENAU DAS, WAS SIE FÜR DIE ZUKUNFT BRAUCHEN
HN CH3 I Produktionssteigerung um bis zu 5%
I Verlängerte Spindellebensdauer durch tiefere
Lagertemperaturen von bis zu 5°C
I Senkung der Spindelunterhaltskosten bis über 20%
HO I Weltweit lieferbar
OH
HO 11 I MOTOREX SPINDELLINE
242 ADS, SUBJECTS
PRODUCT COMMUNICATION:
INDUSTRIAL LINE
Brand logo MOTOREX
For use of the brand logo MOTOREX see the basic elements on page 5. The following uses are possible for the IndustrialLine:
Brand logo without a claim
In some uses, the claim can be omitted. For exam-
ple in SWISSCARE MANAGEMENT SYSTEM and all
coolant management systems where MOTOREX is
positioned as a process solution provider, or with a
width of under 30 mm.
Omitting the claim in all other cases must be dis-
cussed with the MOTOREX CD officer.
Examples on a metal surface:
e.g. die-cut on metal,
measuring and management systems
Format of product brands
In the body text, the IndustrialLine product names must be used in the relevant typeface of the company font.
These should always be on one line and must not be separated. Format: “IndustialLine”, “SpindleLine”, etc.
Product brands
Open Sans Extrabold, VERSAL
SPINDLELINE Spindle oils and coolants
Corporate colour green, Granite Grey (page 10)
Kerning: visual
SWISSCOOL Water-soluble cutting oils
SWISSCUT Coolants
SWISSGRIND Grinding oils
SWISSFORMING Forming oils
SWISSFINISH Spark erosion oils
SWISSGLIDE Waylube oils
SWISSPROTECT Corrosion protection liquids
SWISSCLEAN Cleaning agents
SPRAYLINE Sprays for all applications
SWISSCARE Smart coolant management systems
INDUSTRIAL LINE
BRAND
252 ADS, SUBJECTS
GRID FOR FLYERS/INVITATIONS:
INDUSTRIAL LINE
Simple grid system
The system is based on the basic format DIN A5 and offers sufficient leeway in design.
A5 landscape
Top: 20 mm
Bottom: 23 mm
Left: 12.5 mm
Right: 19 mm
0 0
20 20
SWISSGLIDE
FÜR PRÄZISE KRAFTÜBERTRAGUNG
HERBSTAKTION
für alle SUPERGLISS Gleit-
UND BESTE PERFORMANCE
40 bahnoele und die COREX
HLP Hydraulikoele
100%
Von 01. bis 31.10.2019
GENUSS (Auslieferungen bis
30.11.2019)
BIS 0,70 CHF / KG
RABATT
HERBST
AKTIONSCODE: MAG19
AKTION Bitte bei jeder
Bestellung
angeben! Rabatt Fass-Menge
VON 01. BIS 31.10.2019 in CHF/KG 60L, 200L, 1000L
0,40 ab 2 Fässer
für alle SUPERGLISS 0,60 ab 4 Fässer
Gleitbahnoele 0,70 ab 6 Fässer
und die COREX HLP Gebinde können unter einander kumuliert werden, Bsp:
Hydraulikoele
125 MOTOREX AG LANGENTHAL I www.motorex.com 1x Fass klein SUPERGLISS 68 K + 3x Fass COREX HLP
46 = 0.60 CHF/KG Rabatt. 125
148 148
0 12,5 153 191 210 0 12,5 153 191 210
Promotion card front Promotion card back
DIN long
Top: 15 mm
Bottom: 8 mm
Left: 12.5 mm
Right: 20 mm
0
INDUSTRIALLINE SWISSCUT DECOLINE 20
FÜR DIE BESTE PERFORMANCE DIE NEUEN HÖCHSTLEISTUNGS SCHNEIDOELE
2 I C2076 10. – 11.09.2019
2 I C2076
Halle
Halle
Luzern, Schweiz
10. – 11.09.2019
Luzern, Schweiz
EINLADUNG 85
90 MOTOREX AG LANGENTHAL I Industrie-Schmiertechnik www.motorex.com
Bern-Zürich-Strasse 31, 4901 Langenthal, Schweiz
105
0 12,5 152,5 190 210
0 12,5 152,5 190 210
Back cover Invitation to the fair - cover
0
BIS ZU 33% MEHR LEISTUNG 20
MIT DER SWISSCUT DECOLINE VON MOTOREX KEIN ZYTOTOXISCHER
EFFEKT GEMÄSS
BESTE PERFORMANCE
ISO-10993-5 I Herausragende Leistung
MAXIMALE PRODUKTIVITÄT I Niedriger Verbrauch
Mit dem richtigen Produkt aus dem SWISSCUT DECOLINE Sortiment I Hochwirksamer Korrosionsschutz
können die Werkstückzeiten deutlich gesenkt und die Verdampfungs- I Höchste Betriebssicherheit durch hohen Flammpunkt
verluste bis zu 60% reduziert werden. Nutzen Sie das vorhandene I Optimale Prozesssicherheit
Optimierungspotenzial auch in Ihrem Betrieb! I Hervorragende Verträglichkeit für Mensch und Maschine
I Bestnoten in der Medizintechnik und problemlose Validierung
Relativer Verdampfungsverlust in % I Hohe Alterungsbeständigkeit
I Senkung der Produktionskosten
I SWISSCUT DECOMED HP-X (Gr3+ Basisoel)
I SWISSCUT DECO AP (Gr3+ Basisoel)
I Herkömmliches Schneidoel (G1 Basisoel)
0 10 20 30 40 50 60 70 80
SWISS MEDTECH EXPO 2019 HALLE 2 I STAC2076 KOLLEKTIVE INTELLIGENZ
ALS ERFOLGSMODELL
92,5
105
0 12,5 210 225 420
Inside pages 263 VISUALS
SPONSORING,
FAIRS & EVENTS
Visuals for Events & Sponsoring (competitive sport)
The design of communication for "Events & Sponsoring" is differentiated primarily by the dynamic typography as well as the wedge instead of
the static green gradation.
The inclination of the wedge corresponds to the inclination of the used typo “Venus”. It can be varied in terms of its use; a maximum of two
wedges can be positioned. It is at the discretion of the designer to place the subjects harmoniously within the guidelines.
Elements
1 P roducts (substitute for logo) 2 YOUR NEXT EVENT
Sender MOTOREX product instead of
brand logo for image communica-
2
YOUR 3 #RACEPROVEN
4
tion.
2 Headline
NEXT EVENT
3 #RACEPROVEN
Venus Heavy Italic 1
4
Black 100% or white negative
Font size: maximum size
3 Byline
Venus Heavy Italic
Black 100% or white negative
5
Follow us:
Font size: approx. 30% of the
headlines
4 Frame Example of a simple wedge
1
Thickness of outline with
A4: 5 pt
with A5: 3.5 pt
Frames are oriented to the right-
hand picture edge. Alignment to
ascender, x-height or baseline
5 Social media
Open Sans Regular
Black 100% or white negative
Font size: can be varied to suit
readability 5
Follow us:
Example of a wedge with two areas
2 CHALLENGE
THE LIMITS
3 DISCOVER NOW
WWW.MOTOREX.COM
1
• Für On- und Off-Road
• Geringe Schmutzanhaftung
• Wasserfester, extrem
haftfähiger Schmierfilm
Follow us
5
Example of a strip advertisement
274 MOTOREX
SOCIAL MEDIA, ANIMATIONS
Profile pictures and header pictures
The brand logo is used without a claim for communication on ENTDECKE
social media channels. DIE WELT VON
MOTOREX
Headers are created in accordance with the CD guidelines.
They contain the basic elements atmospheric picture,
headline, frame and distinctive feature.
ENDECKE DIE WELT
VON MOTOREX
Profile picture/sender Example of social media (Facebook)
MOTOREX movies, animation concept for Company content
For animations or videos the animated MOTOREX drum is displayed.
Instagram: Intro and outro Use in landscape format: intro and outro (Youtube line-dependent)
MOTOREX movies, animation concept for content from partners
For animations or videos with external content only the logo Access to the animation
and the video title is displayed templates on request:
marketing@motorex.com
Instagram: intro (powersports version) Use in landscape format: intro
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