Cover Look Crafted by Mila Belora - Global Design Team Member - May/June 2018 - Synergy Salon Supplies
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editCover Look
Crafted by
# B L O N D E S P I R A T I O N
Mila Belora
Global Design
Team Member
M ay / J u n e 2 0 1 8
contents
04 T R EN D S T O R I E S : B L U S H I N G B L O N D E S
09 S UN S O R I A L S
10 S A L O N S T O R I E S
12 E X P E R I EN C E B I O L A G E R A W
14 T H E R E - B O N D
02 m at r i x h a i r c a r e . c o . u k
Sussan Verghese,
General Manager Matrix
editor ’ s letter
Summer is here! And with the return of the sunshine, our
obsession with blonde is stronger than ever. Whether you love the
iciest looking balayage, or always lean towards a hint of strawberry
in your highlights, this is the perfect time to start refreshing your
blonde for the season. Or are you bored with your regular summer
style, and looking for new blonde inspiration? Perhaps a pop of
colour with your favourite golden shade? Whatever your ideas,
we’ve got you covered! With such a variety of beautiful styles at
our fingertips, get inspired and feel confident to be bold with your
blonde this summer with Matrix!
Now that you’ve committed to being your best blonde this summer,
don’t forget to keep your colour fresh throughout the whole season!
Whilst we adore staying fashionable, we also love to care for our
hair, both on the outside and the inside. Using Total Results Color
Obsessed shampoo & conditioners to ensure your colour stays
perfect between your salon appointments is key to maintaining
your look, and keeps your tone clean all season long!
We also want to give love to the inside of our hair, as we all
know that strong, healthy, shiny locks are the perfect addition
to any look. Whether you want to keep your hair healthy when
colouring, or protect it from sun damage, we have a whole range
of caring products to keep you in love with your blonde this
summer. And if you are ever unsure of what treatments you
need, ask your stylist to take you through our damageometer, so
you can choose the perfect products together and ensure your
summer hair is healthier than ever!
cover
look
The Balayage
Blush
Light Master Lightening Powder
and Freehand Additive
Bond Ultim8 step 1,2,3
Color Sync Color Sync
Watercolors Watercolors
QUARTZ PINK BERRY VIOLET
Color Sync Color Sync
SHEER PASTEL SHEER PASTEL
VIOLET GOLD VIOLET
03
Model Images crafted Raymond Bottone Hair Salon, Brentwood
COLOR
SYNC
10A
COLOR SYNC COLOR COLOR
WATERCOLORS SYNC SYNC
QUARTZ PINK 10M 10P
04 m at r i x h a i r c a r e . c o . u k
As a nation who are obsessed with blondes, we all come perfect colour palette and haircare offering so you can not only
in different shapes, sizes and shades! From the icy blonde update the look of your blonde, but also maintain and protect
bob to the classic long balayage, the summer sun-kissed your colour.
highlights to on-trend opal tones - however are the bonds
Whether you're looking to add a subtle pop of colour, completely
between you and the love of your hair breaking?
flip reverse your balayage or come over from the dark side -
New year, new you, new hair do’. This season Matrix have the Matrix have got it covered!
COLOR
SYNC
SHEER
PASTEL
ASH
COLOR
SYNC
SHEER
PASTEL
VIOLET
COLOR
SYNC
10P
COLOR SYNC
WATERCOLORS
QUARTZ PINK
05
From Champagne to Cream Soda,
Honey to Pumpkin Spice and all
things nice… We’re not talking
food… we’re talking blonde! With
hair colour ideas appearing within
the top 10 UK Google colour search
terms*, more and more consumers
are wanting to express their
identity through their hair colour!
From specific hair colour ideas, to vanilla
lattes and cappuccino inspirations, be
on blonde alert this summer. With the
perfect lightening tool kit adjustable
for summer highlights, to fashion
led balayage and with a wide
colour palette offering, we’ve
listed our favourite looks to
give your blonde the wake-up
call it’s craving!
COLOR SYNC
WATERCOLORS
QUARTZ PINK
What inspires your blonde?
Snap & share your #blondespiration!
Visit www.matrixhaircare.co.uk to keep up with the latest colour
looks and top tips as we talk ‘top trends’ in our blog posts!
06 m at r i x h a i r c a r e . c o . u k *UK Google Trends 2018 **Elle 2018
COLOR SYNC COLOR SYNC color Sync
WATERCOLORS WATERCOLORS WATERCOLORS
ROSE GOLD BERRY VIOLET SILVER GREY
THE THE THE
BALAYAGE LIGHTLY Silver
BLUSH LAVENDER Sombré
Crafted by: Crafted by:
Constance Robbins Constance Robbins
Matrix Global Artist Matrix Global Artist
Whether you’re looking for a Ultra Violet is the pantone No longer a ‘runner up’, but
pastelage look or want to join the colour of the year - Make a going for gold, silver hair is set
metallic movement, get creative subtle statement to your icy to be the hair trend for 2018**
with your blonde and add a pop blonde!
of pink colour this season.
ARE YOU CONFIDENT TO CREATE EVERY COLOUR?
Do you want softer, stronger, healthier-looking hair?
Clients often worry about damage, but would still love to
boldly colour their hair! Try Bond Ultim8 today to ensure
beautifully healthy hair with every look!
07
We all know how important it is to have a the winter months, with consumers opting to ‘warm
bespoke regime when it comes to things like up’ their blondes rather than turning to the dark side*.
skincare, and the same applies for your blonde! Therefore as our love for blondes continues to remain
fade resistant, care for your colour with our customised
The end of 2017 saw blonde colour shining through colour protection haircare range!
KEEP ME KEEP ME
COOL STRONG
For hair For weakened
lightening from blonde hair.
darker tones.
Restores strength
Blue pigment intensely of hair by repairing
neutralises YELLOW weak bonds.
OR ORANGE warm
tones.
KEEP ME KEEP ME
CLEAN VIBRANT
For lighter For all blonde
blonde tones. hair.
Violet pigment Protects colour
neutralises yellow vibrancy from fading
warm tones. until your next visit!
08 m at r i x h a i r c a r e . c o . u k *Trend Talks 2018
SUn protection as designed by nature
IS YOUR BLONDE
GOING ABROAD?
We all know the sun can damage our
skin, but SPF isn’t just for the face
and body…Yes, your hair needs sun
protection too! When you take your hair
on holiday this summer, make sure to
pack your Sunsorials too…
INSPIRED BY
THE SUNFLOWER
Sunflowers never dry out despite
constant sun exposure. Biolage’s unique
protect formulation mimics the properties of the
sunflower. Enriched with sunflower seed
extract, an antioxidant and UV filter, the
Before exposure to Sunsorials range helps provide hair with
the sun & elements environmental defense, moisture and
sun-reflecting shine.
‘Sunscreen for
the hair’
revive
hair after
exposure to the
sun & elements
After sun, pool,
sea and wind
09
sa lo n
This month, we catch up with The
o f
Hairbank, Manchester, on all things blonde,
and what it is like to be a Matrix Salon!
The Hairbank opened its doors in January 2014,
and so the story begins...
t h e m ont h
Matrix: How many of your clients ask for
blonde services in salon?
Laura: We have a big clientele for blonde hair, on
average we have 60-70% which increases to 80% in
spring and summer as everyone loves to go a little
new Color Sync Rose Gold as a one-tube solution to
recreate trending looks. With the Rose Gold shade
also being available in a permanent offering in
Socolor.beauty, it’s fantastic to use at the roots of
the hair too.
lighter for these seasons.
In the summer of 2013, an old derelict Victorian bank
came up for sale on Station Rd Urmston. Salon owner M: What is your favourite blonde service to Some of The Hairbank’s proudest
Laura Kulik arranged a viewing, put an offer in and provide?
achievements:
bought the leaky three storey building with cellars! L: As a salon we are very creative, we love free-hand
techniques and using foils to create the perfect blonde. Winner of the Best of Manchester and Salon Team
Over the next few months she worked 7 days a
M: Have you seen blonde styles evolve of the year; Two times finalist for the North West
week, with the help of builders, to transform it into
the beautiful salon it is today. over time? in British Hairdressing of the Year Awards, and
L: Yes, there are so many ways to create blonde hair the British Business Awards for Salon Team of
The ethos of the salon has been achieved
colour, which is really good as you can be really creative. the Year; Four times The L’Oréal Colour Trophy;
through hard work, loyalty, and dedication.
Laura believes work is to be enjoyed and a happy M: Have you seen an increase in requests Three times Extensionsist of the Year.
environment is the key to the salon’s creativity for balayage over the last few years? Publications in Vouge and many more magazines
and success. L: Yes a big increase, it has been such a big trend all over the world, alongside hair Shows in Dubai,
and has only kept evolving.
Australia, London, Manchester.
M: Which is your favourite Matrix fashion
How many masters are in the salon: TV work on The Voice on itv, and Extreme Hair
colour at the moment?
L: Color Sync Watercolors Rose Gold is such a Wars on 5*.
Training is at the heart of the Hairbank, with
Matrix Cutting Masters, five Colour Mastery favourite for all the team. We used to create bespoke Community work with local school shows and
mixtures, usually mixing the reds and coppers into charity work with cancer charities, leading to the
degrees, and two hair Extension Specialists.
more of a pastel shade in order to create a Rose Gold team raising over £8k+ over the last five years.
look. We love the fact Matrix have now launched the
10 m at r i x h a i r c a r e . c o . u kM: How do you reassure your clients about your blonde clients?
their hair health when using Light Master? L: We absolutely love Brass Off and all our blonde
L: As we have 5 Colour Masters in our salon, we clients do too. We’ve also found that it works well on
have a high knowledge of how Light Master works brightening up copper tones.
and how best to use it. We have a very strong trust M: How long have you been a Matrix Salon?
between the team and our clients. We also always L: 30+ years, since Matrix came over to the UK
offer Bond Ultim8 in every colour service, and
M: How do you plan to celebrate your five
especially on lightening services.
year salon anniversary?
M: What do you love about the Light Master L: We plan to go to the local school and offer 5
Freehand Additive? children that are 5 years old and their mothers a
L: The clay within the Freehand Additive stops pamper afternoon at the salon, and for all of our
the lightener drying out and makes it a thicker clients we are planning an afternoon tea event
consistency, which makes it more workable for to raise money for charity. We are also going to
freehand techniques for popular services such as redecorate the salon with a fresh new look, and put
balayage. the number 5 in wood (the anniversary gift for 5
M: What is your favourite way to use the years) dotted around the salon.
Light Master Oil Additive?
L: We use the Oil Additive for on-scalp applications,
it gives the lightening mix a thinner consistency to A note from Laura:
make root application easier to apply. It also protects We are all so very proud of all our achievements
the client’s scalp and keeps it moisturised.
over the past 5 years, and we feel excited about
M: What is your favourite thing about
Bond Ultim8? the coming years ahead at The Hairbank.
L: As a salon we must say it has been one of the best We still feel we are a bit of a secret in Urmston
product ranges developed by Matrix. The strength it
builds in the hair over time, and the way it makes hair
Manchester, even though our clientele has grown
feel, is amazing. Hair is left in such good condition. beyond our wildest dreams with the support from
We also love the shine it creates on blonde hair. the most amazingly loyal long-standing customers
M: What home care regime do you offer to - some of whom travel across the world to visit us.
your colour clients?
L: We have such a wide range of home care in We are immensely grateful for this support,
the salon with Biolage, Biolage R.A.W, and Total loyalty and friendship, and very much look
Results for our clients to choose from. We will always
forward to the next 5 years ahead.
recommend our clients products that suit their hair
and lifestyle, as there is always a product for everyone.
M: Has Brass Off become a favourite for
11BIOLAGE R.A.W. ARRIVES IN AWARD
W INN ING CHARLES WORTHINGTON SALON
From opening his first salon over 30 years ago, Charles Worthington has
become one of the most prestigious and renowned names within the
hairdressing industry. Today he has 3 beautiful salons in London, which are
now proud stockists of Biolage R.A.W. products. So if you haven’t tried
R.A.W. yet, experience the full range and service at Charles Worthington.
primarily
“I love RAW for many reasons, but
ronm enta lly friendly,
for the fact they are envi
that still give the hair
sustainable products
. The worl d has to
that wonderful salon finish
e prod ucts help s.”
change and using thes
Bill Underwood
Principle Stylist
Charles Worthington Percy Street Salon
#LIVERAW @ biolage
12 m at r i x h a i r c a r e . c o . u kHouse of Charles Worthington salon
13DON’T DENY
YOUR DAMAGe
With 59% of UKI consumers concerned about
‘hair damage’*, we know how important it is
for you to keep your hair healthy. We also
know how important your colour is to
your hair. fear of damage shouldn’t be a
compromise you have to make.
INTRODUCING, THE RE-BOND, our latest Total
results range for extremely damaged hair.
This 3 step system takes your hair to re-hab
by using a bonding technology to work on
the internal bonds of the hair, improving their
strength, so you can have the confidence to
keep lightening and keep colouring.
So if you haven’t tried it already, here’s why
you should...
LET'S HEAR FROM THE EXPERTS
Creating the latest trends in
hair colour means I am always
recommending something new to my
clients. THE RE-BOND is the perfect
haircare regimen for my clients
that always want the latest in hair
COLOUR
Chrystofer Benson,
Matrix Global Design Team, USA
Blonde, blue, back to brown
and begin again, you decide,
and we are on our way. With
THE RE-BOND haircare regimen,
I can make your dreams come
true without hesitation.
Stevie English,
Matrix Global artist, Australia
14 m at r i x h a i r c a r e . c o . u k *TNS / Top 10 Study / 2013My life-long hairdresser couldn’t
believe the change in my hair after
using The Re-Bond for 3 weeks. I hadn’t
said I was using anything new, but when
I went for my trim, he said (unprompted)
that it felt like a different head of hair
from the one he had seen 6 weeks ago!
My hair is thicker and healthier, and
definitely feels stronger!
Sophie Bowden,
Matrix Marketing
After being In the hairdressing
industry for over 25 YEARS and
changing my colour formulation
often, my hair is susceptible to
colour fade and damage. After
using THE RE-BOND range, my hair is
now healthier, looks shinier and
holds my colour much longer than
ever before. A must have for any
Colour Chameleons.
Sarah Pepe,
Matrix Regional Education Developer
I have fine hair that used to be quite thick,
but because I lighten it too often, and use
heated tools every day, this leaves me with
dry, brittle and fragile hair. I have now
been using Total Results The re-bond
since the start of March and All I can
say is wow! my hair is transformed from
tired and dull to bouncy and shiny, and
feels smooth from root to tip. It feels
stronger too which is a massive plus,
as i used to suffer with breakage. My
hair is already transformed in just
two weeks, I can’t recommend it highly
enough.
Lisa Valentine,
Matrix Regional Education Developer
15#jointhecult COMING SOON
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