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CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
CREATING A CULTURE FOR
BOLD CLIMATE ACTION
A global activation campaign featuring key climate initiatives
that help meet the target set out in the Paris Agreement of
keeping global temperature rise well below 2°C by 2030.

                           2019 | OSLO
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
TABLE OF CONTENTS

03 | 2°C 2030 | GLOBAL CALL TO ACTION
15 | REARCTIC INITIAITVE | OSLO, NORWAY
21 | GLOBAL CLIMATE ACTION TOOLKIT
29 | SCALING CLIMATE SOLUTIONS| 2019-2030
33 | TARGET AUDIENCE | DEMOGRAPHICS
39 | CONTACTS & COLLABORATORS
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
GLOBAL CALL TO ACTION

  2°C 2030 | BIZ | GOV |NGO
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
A CALL TO ACTION ON THE GLOBAL CLIMATE CRISIS
“Over the past three decades of global warming, the oldest and thickest ice in the Arctic has declined by a stunning
95 percent.” - National Oceanic and Atmospheric Administration, Annual Arctic Report Card / 11 DEC 2018

“It is deeply worrying that influential world leaders are denying the connection despite overwhelming scientific
evidence between our lifestyle and climate change and preventing the necessary actions from being taken.”
- Professor Carl-Henrik Heldin, Chairman of the Board, Nobel Prize / 10 DEC 2018

”If we don’t take action, the collapse of our civilization and the extinction of much of the world is on the horizon, the fate
of the world is in the hands of our leaders.” – Sir David Attenborough, United Nations People’s Seat, COP24 / 3 DEC 2018

“We are facing an existential threat and there is no time to continue down this road of madness. Our political leaders
have failed us. Why should I be studying for a future that soon may be no more, when no one is doing anything to save
that future?” - Greta Thunberg, 15 year-old Swedish activist, COP 24 / 3 DEC 2018

“World leaders 'have a moral obligation to act’ we have 12 years to limit climate change catastrophe, even half degree
of extra warming will affect hundreds of millions of people.” – United Nations / 8 OCT 2018

“The planet has only until 2030 to stem catastrophic climate change, experts warn the planet will reach the crucial
threshold of 1.5 – 2 degrees Celsius above pre-industrial levels by as early as 2030.” - UN Intergovernmental Panel on
Climate Change / 8 OCT 2018
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
CLIMATE CHANGE NOW REPRESENTS AN
EXISTENTIAL RISK TO HUMANITYAND NATURAL
SYSTEMS, BUT SOLUTIONS EXIST...

2°C 2020 2030 2050
A 2°C temperature      We must peak fossil fuel   Global greenhouse gas         To achieve 100% Net Zero
increase represents    expansion by 2020 and      emissions from fossil fuels   emissions by 2050 we must
the boundary of        encourage exponential      must be cut in half by        convert the global power
catastrophic impacts   development of Negative    2030 to close the gap         supply to come from 100%
from climate change.   Emissions Technologies.    from 1.5°C reaching 2°C.      renewable energy.
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
SDGs | PATHWAYS FOR SUSTAINABLE ACTION
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
PARIS AGREEMENT|STAYING BELOW 2°C TEMP RISE
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
The 2°C 2030   TM   public activation campaign utilizes creative technology and artistic communications
platforms to deliver urgent messages that connect, unite, and engage governments, businesses, and
civil societies worldwide in taking bold actions to reduce our collective impact on climate change
and reverse global warming by regenerating our planet and keeping global temperature rise well
below 2°C by 2030. Each year (2019 - 2030) we are launching a new targeted initiative under this
campaign, commencing with REARCTIC in 2019.
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
2019 CAMPAIGN LAUNCH

     APR 22                      JUN 5                    SEP 23                 OCT 24 - 25
MOTHER EARTH DAY        WORLD ENVIRONMENT DAY       UN CLIMATE SUMMIT         OUR OCEAN CONF.
   #EarthDay             #WorldEnvironmentDay        #ClimateSummit             #OurOcean
   Worldwide                  Worldwide               New York, USA             Oslo, Norway

       APR 22                     JUN 5                   SEP 23                       OCT 24
 Launch Campaign             Launch Climate           Launch Global           Live Global Broadcast
Press & Social Media        Action Workshops       Climate Action Toolkit   REARCTIC Projection Show
 Oslo / International      (2019 Host City TBA)        New York, USA            Oslo / Opera House
CREATING A CULTURE FOR BOLD CLIMATE ACTION - 2019 | OSLO A global activation campaign featuring key climate initiatives that help meet the target ...
2°C 2030 CAMPAIGN
PUBLIC ENGAGEMENT
•   Architectural Projections
•   Multimedia Art Installations
•   Public Relations / Press
•   PSA Campaign Videos
•   Live Stream Global Webcasts
•   Social Media Networks
•   Websites (Campaign + Initiatives)
•   Digital Marketing
•   Traditional Marketing
•   Guerrilla Marketing
LARGE-SCALE CREATIVE COMMUNICATIONS PLATFORM

Through strategic partnerships we have communicated messaging for international initiatives
via large-scale architectural projection mapping experiences, reaching over 1 billion people in
193 UN Member States, attracting global media coverage, and garnering millions of live views.
UNIVERSAL STORYTELLING|VISUALIZING CLIMATE CHANGE
Understanding public perceptions, knowledge, and beliefs about climate change is important for
developing educational messages, guiding the development of persuasive messages, and identifying
anticipated responses to policy proposals. In general, people tend to associate climate change with
psychologically distant images or negative apocalyptic images of climate change provided in
popular media, resulting in low emotional arousal, less concern, and lower belief in climate impacts.

We need to take a more sophisticated approach to public communications about science-based,
climate-related solutions to provide hope via achievable, aspirational images as lifestyle motivators.
ASSOCIATED OUTREACH NETWORKS
GLOBAL & REGIONAL AUDIENCE REACH
TARGETED REGIONS
• 193 UN Member States
• North America
• European Union
• Nordic Countries

TARGETED MEDIA REACH
• 770 million people worldwide
• 60 million people in North America
• 50 million people in the European Union
• 3 million people in the Nordic Region
• 500 thousand people in Norway (via Oslo)
REARCTIC INITIATIVE

 2019 | OSLO, NORWAY
/ ri:´ar:ktik /

    •   putting the Arctic at the forefront of the global dialogue on
        climate change
    •   visualizing climate science through data-driven storytelling
    •   sharing knowledge to transform mindsets
    •   accelerating action to scale existing solutions
    •   demonstrating bold leadership to protect the Arctic
REARCTIC is a global initiative launched from Oslo,
Norway, that connects, unites, and engages the
public in making bold decisions that address
climate change and result in trackable actions
that reduce our individual and collective impact
on the Arctic Region and the Arctic Ocean.
The Arctic is our global thermometer, the actions
and choices of every human being on this planet
either contributes to or reduces Greenhouse Gas
(GHG) emissions entering the atmosphere.

Physical distance, lack of knowledge, and
scientific communications are major barriers to
understanding the impacts of climate change on
the Arctic and to agreeing on sustainable solutions
that protect and preserve it. The choice is ours to
educate, empower, and activate.

Photo: “Formations at Nathorstbreen, Spitsbergen, Norway” Diane Tuft, 2015
The Arctic is the north polar region consisting of the
Arctic Ocean, adjacent seas, and parts of Alaska,
Northern Canada, Finland, Greenland Iceland,
Norway, Russia and Sweden.

The land and sea within the Arctic region has
seasonally varying snow and ice cover, with treeless
tundra containing permafrost. This fragile and unique
environment is under threat from climate change.

The evidence of global warming is in no place more
obvious than in the Arctic region. The Arctic has
warmed rapidly during the last four decades. The
magnitude of temperature increase in the Arctic is
taking place twice as fast as the rest of the planet.

The effect of Arctic climate change will have
profound local, regional and global implications.

Photo: “Phytoplankton Bloom in the Barents Sea” NASA Earth Observatory
LIVE PROJECTION EXPERIENCE | CURATORIAL THEMES

 •   BIOSPHERE: Arctic Biodiversity, Living Organisms and their Environment, Life Systems
 •   CRYOSPHERE: Sea Ice, Lake/River Ice, Snow Cover, Glaciers, Ice Caps, Ice Sheets
 •   IMPACTS: Human Populations, GHGs, Plastics, Rising Atmospheric and Ocean Temps
 •   SOLUTIONS: Peak Carbon, Renewable Energies, Drawdown Technologies
 •   RE-GENERATION: Knowledge Sharing, Societal Transformation, Sustainable Existence
 •   CALL TO ACTION: 2°C 2030 | Our Common Future: Mayors, CEOs, and Civil Society

                                  “Art opens new doors for learning, understanding, and peace
                                  among people and nations.”- Kofi Annan, Seventh Secretary-
            24 OCT 2019 | OSLO    General of the UN and 2001 Nobel Peace Prize Laureate
GLOBAL CLIMATE ACTION TOOLKIT

ADVOCACY|WORKSHOPS|VR|APP|LIVE BROADCAST
2°C 2030| EFFECTIVE WAYS TO TAKE CLIMATE ACTION

•   SPEAK UP! STEP UP! Amplify your voice, share knowledge, advocate solutions, encourage
    stakeholder participation, drive civic engagement, make climate conscious consumer
    choices (food, products, transportation, etc.), and inspire behavior change.

•   VOTE for local, regional, and national government candidates that are climate champions
    working towards a low carbon economy.

•   PUSH FOR PUBLIC POLICIES in line with climate science by holding elected officials
    accountable and putting pressure on policymakers and legislators to act now.

•   DIVEST FROM FOSSIL FUELS and invest in climate-smart companies, renewable energy, and
    carbon capture and storage technologies.

•   COLLABORATE and organize with others in your community, school, or company to bring
    about systemic change by building social and political momentum around climate action.
GRASSROOTS ADVOCACY | @2C2030 #2C2030 #REARCTIC

    LEGISLATORS                     SOCIAL MEDIA                 ACTION HUB                    LIVE EVENTS
Connect advocates’              Drive civic engagement       Establish a go-to hub for     Harness the energy of
voices with their elected       and track the pulse of the   action on public policy       grassroots advocacy at
officials at the federal,       campaign and initiatives:    campaigning:                  events and conferences
state, and local levels:                                                                   with a live call-to-action:
                                •   Share campaign           •   Drive advocates to
•   Email messages to               through Facebook,            one location where        •   Text a keyword and
    legislators’ inboxes            Twitter, Instagram,          they can engage in            take action with the
•   Post messages on                and LinkedIn                 multiple initiatives          audience right from
    legislators’                •   Track engagement             under one campaign            their smartphones
    Facebook walls                  and conversation in      •   Promote campaign          •   Watch a live
•   Tweet legislators               real time                    and initiatives with          advocate counter
    directly                    •   Engage advocates in          special tags that align       updated in real time
•   Call legislators’ offices       conversations directly       with local and global     •   Watch pins drop on a
    with a single click             from our social media        events                        live map representing
                                    platform                                                   where advocates’
                                                                                               actions are taken
GLOBAL CLIMATE ACTION TOOLKIT LAUNCH

                                                                                            DOWNLOAD
                    DOWNLOAD
                                                                                             THE APP TO
                      & SHARE
                                                                                          TRACK & REDUCE
                    THE ARCTIC
                                                                                             YOUR CO2
                     IMPACT VR
                                                                                               IMPACT
                    EXPERIENCE
                                                                                               SEP 2019
                      APR 2019

                    DOWNLOAD                                                                  REGISTER TO
                   A KIT TO HOST                                                              VIEW THE LIVE
                     CLIMATE                                                                 BROADCAST OF
                    WORKSHOPS                                                               THE PROJECTION
                   GOV|BIZ|ORG                                                                 EXPERIENCE
                      JUN 2019                                                                  OCT 2019

The Global Climate Action Toolkit will be distributed worldwide to provide online/mobile access for participation in the Campaign.
2°C 2030 CLIMATE ACTION WORKSHOP KITS | GOV|BIZ|NGO

CLIMATE ACTION WORSKSHOP KITS
will be custom designed for:

• Local & Regional Governments
• Businesses & Corporations
• NGOs & Civil Society

Each Workshop Kit features
solutions oriented action plans
structured for ½ day workshops on
each of the following topics:

1. Reducing GHG Emissions
2. Cultivating Regenerative
   Food Systems
3. Removing Carbon from the
   Atmosphere and Ocean

*Kits available in 6 UN languages
VR | VISUALIZE YOUR CO2 & PLASTIC IMPACT ON THE ARCTIC
APP | TRACK AND REDUCE YOUR CLIMATE IMPACT
LIVE BROADCAST | REGISTER TO VIEW & PARTICIPATE

ARCHITECTURAL PROJECTION MAPPING EXPERIENCE
24 O c t o b e r 2 0 1 9 | O s l o O p e r a H o u s e , N o r w a y
Live Global Broadcast | Local Viewing Events
SCALING CLIMATE SOLUTIONS | 2019 - 2030

GHG REDUCTION | REGENERATIVE FOOD | CO2 REMOVAL
REDUCE GREENHOUSE GAS EMISSIONS
• Peaking fossil fuel consumption
• Increasing renewable energy
• Boosting energy efficiency
• Curbing super pollutants / refrigerants
• Halting deforestation
• Stopping ocean acidification
• Stabilizing atmospheric temperatures
• Stabilizing oceanic temperatures
• Preventing Arctic ice from vanishing
• Restoring stability of the jet stream
CULTIVATE REGENERATIVE FOOD SYSTEMS
•   Adapting to plant-based diets
•   Sourcing food locally
•   Consuming less meat and dairy
•   Closing the carbon cycle
•   Decreasing CO2 emissions
•   Diverting carbon into soil
•   Building crop resilience
•   Boosting nutrient density
•   Enhancing water retention
•   Increasing biodiversity
•   Reducing food waste
•   Reducing plastic packaging
REMOVE CO2 FROM THE
ATMOSPHERE & OCEAN
• Restoring land-based forests, kelp, and mangroves
• Producing biochar to create stable soil carbon sinks
• Capturing and storing carbon extracted from the air
• Capturing and storing carbon extracted from seawater
• Implementing geoengineering approaches such as
  enhanced weathering of minerals
TARGET AUDIENCE

DEMOGRAPHICS & PSYCHOGRAPHICS
CLIMATE CHANGE | AUDIENCE DEMOGRAPHICS
Center for Global Development
2018 Commitment to Development Index
The Environment Commitment Component
assess countries’ policies on global climate,
sustainable fisheries, and biodiversity and
ecosystems.

Pew Research Center
Views on Climate Change by Key
Demographics
The % of US adults saying the earth is getting
warmer because of human activity / because
of natural patterns in earth’s environment / or
that there is no solid evidence the earth is
getting warmer.

Global Concern about Climate Change,
Broad Support for Limiting Emissions
The global median of 54% of countries polled
consider climate change a very serious
problem. Moreover, a median of 78% support
the idea of their country limiting greenhouse
gas emissions as part of an international
agreement in Paris. Even in the U.S. 66% believe
people will need to significantly alter their
lifestyles.
(Both of these reports were issued leading up to the Paris
Agreement at COP21 in 2015, and have since increased.)

Proceedings of the National Academy
of Sciences (PNAS)
2018 Study and Survey
Diverse segments of the US public underestimate
the concerns of minority and low-income
Americans regarding the environment and
climate change.
CLIMATE CHANGE | INCREASING CONCERN
                                     Change in concern by political party    (2019)
                                                                            (2019)
                                     (n=184)

Yale Climate Opinion Map 2018

Public opinion about global
warming is an important
influence on decision making
about policies to reduce global
warming or prepare for the
impacts.

We can now estimate public
opinion across the country and
a rich picture of the diversity of
                                                                             (2019)
Americans’ beliefs, attitudes,
and policy support is revealed.

The 2018 national surveys show
that 70% of Americans think
global warming is happening.

The surveys provide new insights
into the political dynamics of
climate change opinion and
suggest new opportunities for
bipartisan conversations.
AUDIENCE | BEHAVIORS & LIFESTYLES

          USD

Generations, Facebook, and Friends   Environmentalists are respondents who strongly agree
Median number of friends
                                     that they conserve resources and act to protect the
                                     natural environment. They make up 41.7% of the
                                     global general public. They value the CR Top 100
                                     Companies and purchase products, advocate for,
                                     invest in, and work for these reputable companies.
GLOBAL AUDIENCE
•   Secretary-General, United Nations
•   Director-General, UNESCO
•   Heads Of State & Government Delegations
•   International Press, Media, and Social Media
•   Diplomatic Delegations from 193 UN Member States
•   Youth Delegations from 193 UN Member States
•   UN & UNESCO Goodwill Ambassadors
•   Civil Society Organizations and NGO Networks
•   Nobel Laureates
LOCAL AUDIENCE | OSLO, NORWAY
GOVERNMENT NETWORKS                          BUSINESS NETWORKS & NGO’s
• Norwegian Ministries                       • NORWAY 203040
• Oslo Municipality                          • Norwegian Climate Network
• European Ministries & EU Commission        • Oslo Business Region
• European Green Capital Cities & Partners   • Oslo Climate Leadership Declaration
                                             • Oslo Regionen
                                             • Supporting Sponsors
                                             • Science Based Targets Initiative

                                             LOCAL & GLOBAL PRESS
                                             LIVE GLOBAL WEBCAST
CONTACTS & COLLABORATORS

    PARTNERS | LEADERSHIP | TEAM
PROGRAM PARTNERS
EXECUTIVE LEADERSHIP TEAM

MIA HANAK               HEIDI HELGESTAD               ALEXANDRA WOODWARD
EXECUTIVE DIRECTOR      EXECUTIVE DIRECTOR            EXECUTIVE DIRECTOR
MILLENNIUM ART          NORSK KLIMANETTVERK           REARCTIC INITIATIVE
mia@millenniumart.org   heidi@norskklimanettverk.no   alexawoodward@gmail.com
+1 415 637 0525         +47 977 77 299                +1 323 356 3388
MILLENNIUM ART
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––   ––––––––––––––––––––––––––––––––––––
Millennium ART creates dynamic cause-related experiences addressing some of
the most pressing fundamental issues of our time by engaging diverse audiences
in social progress towards a peaceful, equitable, and sustainable future.

Specializing in designing creative initiatives that embrace the important roles of
art, culture, education, environment, science, and technology in contemporary
society, Millennium ART bridges the gaps between vision, expression,
understanding, and action by connecting diverse communities to a set of
unified values.

Over the past decade our team has developed and produced dozens of
international exhibitions, installations and programs in partnership with the
United Nations System (UNESCO, UNFCCC, UNDPI, UNHQ, and UNEP). By
integrating relevant themes tied to global sustainable development our aim is to
generate new perspectives to audiences worldwide through high-impact,
immersive, and interactive design experiences serving as catalysts for positive
global change.

Millennium ART's ground-breaking environmental art exhibitions, conceptual
installations, innovative programs, and dynamic visitor experiences are designed
to empower and engage diverse audiences in generating action on socially
relevant themes by illuminating ways we can reshape the future of human
ecology on our planet.
UNESCO | MOSAIC OF CHANGE
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––   –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

UNESCO’s mandate declares that it’s in the minds of men and women that the
defenses of peace and the conditions for sustainable development must be built.

The MOSAIC OF CHANGE platform was launched by Millennium ART in
collaboration with the UN Educational, Scientific, and Cultural Organization
(UNESCO) during COP21 in Paris, in honor of UNESCO’s 70th Anniversary.

MOSAIC OF CHANGE (MOC) is a universal storytelling platform presenting a visual
language through immersive design experiences that spur intercultural dialogue and
understanding to inspire peace and foster change for a sustainable future.

MOSAIC OF CHANGE utilizes art and technology to educate and inform citizens about the
worlds most urgent contemporary issues, while encouraging individuals, communities, and
decision makers to reflect on what solutions have been implemented to date, and
determining how to focus time and resources where change is still needed most.
NORSK KLIMANETTVERK
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––   ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

The Norwegian Climate Network (Norsk klimanettverk) is a volunteer-run group
spanning a broad section of Norwegian society, from cultural workers to climate
scientists, civil servants and academics. We believe that catastrophic climate
change cannot be averted without increased mobilization in all nations.

The Climate Network’s main goal is to make climate change relevant to more
people, and to get people personally involved. To do so, our main focus is the
Climate Festival § 112, which allows ordinary citizens to start their own climate
awareness projects and reach out to new sections of society, showing that climate
change is a non-partisan, unifying issue – an opportunity for positive change in the
face of a great common threat.

The Norwegian Climate Network initiates and coordinates the Climate Festival §
112 in collaboration with a number of organizations, institutions, artists, scientists,
academics, businesses and communities, all of whom donate their time and efforts
pro bono.

Storebrand, ranked 2nd on Forbes’ Global 100 list of the worlds most sustainable
brands, nominated the Norwegian Climate Network as a finalist for their 2017
Sustainability Award!
KLIMAFESTIVALEN § 112
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––   ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

The Climate Festival § 112 is a nationwide, Norwegian grassroots action
coordinated by the Norwegian Climate Network (Norsk klimanettverk). Based
entirely on the     pro bono efforts of ordinary citizens, activists, research institutes,
environmental organizations and cultural institutions, the annual Climate Festival
has for four years in a row been the largest climate mobilization Norway has seen.
Our common goal: to communicate the need for climate action in new and
creative ways, encouraging the public to participate in real change and take
steps that nudge people, politics and businesses in the right direction. The festival
is named after Article § 112 of the Norwegian constitution, one of the most
beautiful – and potentially transformative – pieces of legislature in the world:

Every person has a right to an environment that is conducive to health and to a
natural environment whose productivity and diversity are maintained. Natural
resources should be managed on the basis of comprehensive long-term
considerations whereby this right will be safeguarded for future generations as
well. In order to safeguard their right in accordance with the foregoing paragraph,
citizens are entitled to information on the state of the natural environment and on
the effects of any encroachment on nature that is planned or carried out. The
authorities of the State shall issue specific provisions for the implementation of
these principles.
OSLO EUROPEAN GREEN CAPITAL
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––   –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Today more than two thirds of Europeans live in towns and cities. Urban areas
concentrate most of the environmental challenges facing our society but also bring
together commitment and innovation to resolve them. The European Green Capital
Award has been conceived to promote and reward these efforts.

Since 2010, one city in Europe is awarded the title each year. Winners are announced
18 months in advance. The award honors high environmental standards, sustainable
urban development and green job creation. Indicators for being a green city include
local transport, biodiversity, air quality, waste management and noise.

Oslo has one of the lowest carbon footprints in the world, with its 660,000 inhabitants,
it is green not only due to its low carbon footprint of 1.9 tons per capita per year, but
the City aims to cut emissions by 50% by 2020 (compared to 1990) and to be carbon
neutral by 2050. Tackling climate change is a high priority for Oslo, with very ambition
targets dependent upon political will and public engagement.

Oslo has introduced a range of integrated measures to achieve these ambitious
targets, for example, by promoting zero emissions transport. The city has become the
‘Electric Vehicle Capital of the World’ with 38% of all vehicles now sold in the city
being electric, with a long-term goal of having a car-free city by 2050.
OUR OCEAN CONFERENCE
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––           ––––––––––––––––––––––––––––––––––––
The Our Ocean conferences focus on the key ocean issues of our time – marine
protected areas, sustainable fisheries, marine pollution, and climate-related impacts on
the ocean.

The conferences are visually engaging, inspiring, and interactive events with an
unwavering emphasis on commitments for action by participants and other
stakeholders around the globe. Through these conferences we strive to inspire the next
generation of leaders, entrepreneurs, scientists, and civil society to identify solutions and
commit to actions to protect and conserve our ocean and its resources.

The main objective of Our Ocean Conference is to increase as well as enhance the
collaboration and partnership between various ocean stakeholders, which is translated
into concrete and actionable commitments. Participants are encouraged to announce
their commitments during the conference, as it critically contributes towards global
efforts to preserve the oceans' health. Discussions during the Conference will highlight
integrated and actionable solutions, which remove barriers between sectors, disciplines,
and financing streams to comprehensively address the ocean as an inter-connected
system and economy.

Norway is hosting the 2019 Our Ocean Conference in Oslo, 24 – 25 OCT 2019.
OSLO OPERA HOUSE | VENUE
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––   ––––––––––––––––––––––––––––––––––––
A combination of the dramatic arts and unique architecture make the Oslo
Opera House an atmospheric backdrop for various events. In addition to the
Opera Foyer and the house’s performance spaces, the Opera Roof is a highly
sought after arena for our partners and other guests. The Norwegian National
Opera & Ballet also organizes international congresses and diversity and cultural
policy events. The Opera Restaurant provides excellent food and drink for all
types of events.

Since the opening, pictures of the angular architecture seemingly arising from
the waters of Oslo Fjord have become known around the world and today are
considered the keystone signature of Oslo.

This was precisely the intention of the firm of architects behind this iconic design,
Snøhetta, which wanted to make the roof a platform accessible to all and in so
doing create a new public space in the centre of Oslo. A parallel wish was to
create a new landscape that would draw together the natural beauty of the
Oslo Fjord and the City.

In celebration of the City of Oslo being named the European Green Capital for
2019, we will illuminate the exterior facades of the iconic Oslo Opera House with
a Live Architectural Projection Experience
MARKETING & COMMUNICATIONS TEAM
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

 PR & MEDIA
 Footprint's staff has extensive experience in working on strategic positioning, media handling,
 changing politics, marketing and classic communications. They know the opportunities climate
 solutions and increased focus on social responsibility represents to the private and public sectors.

 SOCIAL MEDIA & SEO
 Red Media analyses, develops and systematizes an optimal digital solutions and is at the forefront of
 digital development. Red will develop the most appropriate strategy to spread marketing and
 advertising content in the best possible way to achieve the best ROI.

 WEB & BRAND IDENTITY
 Big Fish’s vision is to help reduce the challenges of the world's sustainability through their knowledge
 and creativity. They understand climate and solutions, and use their knowledge in design and web
 development to highlight and visualize their customers and their actions.
ARCHITECTURAL PROJECTION MAPPING TEAM
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

Light Harvest Studio is a the forefront of site-specific projection mapping and large-scale cinematic
entertainment. For nearly a decade LHS has been transforming the visual environment and re-
imagining architecture with their award-winning design, animation, and special-effects. With
cutting-edge display technology, engineering, and production, LHS has been pushing the
boundary of possibilities in art and performance at festivals such as VIVID Sydney, Burning Man,
Further Future, and Coachella, on esteemed buildings including The New Museum, Philadelphia
City Hall, the University of Sydney, the Manhattan Bridge, the First National Bank, the
Guggenheim Museum, and the New York Public Library and for client projects with Nike, Diesel,
Prada, Burberry, etc.

Bild is the joint venture of experienced industry professionals Scott Millar, Rowan Pitts and David
Bajt. With their combined experience they have worked with some of the the biggest acts,
production houses and shows around the world, including concerts and tours for Beyonce, Lady
Gaga, Jay Z and Red Hot Chilli Peppers, shows for major brands such as Nike, Samsung, Adobe,
Mercedes, Cartier, Heineken, o2, and large-scale productions for Cirque de Soleil, Eurovision, Paris &
London Opera Houses, Coachella, Glastonbury, and many more.

Dandelion + Burdock is a digital design and technology company with a unique constellation of
specialized departments: animation & motion graphics, web & interactive, and experiential events.
We actively seek projects that integrate these three disciplines and we excel at creating
unprecedented solutions to complex technical problems in special event scenarios. We are one of
the foremost leaders and pioneers in projection mapping. We have projected content onto some
of the world's most iconic structures, including Buckingham Palace, The Guggenheim Museum, and
the Hoover Dam.
SPECIAL EVENT PRODUCTION
––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
Medvind’s employees have many years of experience from the event, conference-
and exhibition industry, within counselling our clients to the best solutions and seeing the
entire event or conference through from the beginning to the end. We know the
locations, we know the suppliers and we know where to achieve the best experiences.

The degree of assistance is up to you; sometimes our clients need a few pointers in the
right directions, or sometimes they need our team to take care of everything from A - Z.

Our digital platform, containing both different attendee registration systems including
the handling of abstracts, and our well-developed app is an efficient way to
communicate with Programme Committees, attendees, speakers etc. The interaction
between exhibitors and visitors or between attendees is also an important detail in our
app, which makes it easier to keep in touch with your connections after the event.

Medvind has experience from the private and public sector and we deal with both
national and international clients and conferences. For instance, conference within
health and research, universities, the Norwegian Agency for Development
Cooperation, Ministry of Foreign Affairs and other ministries, to mention a few.
ARCTIC VIDEOGRAPHY & FILM
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Asgeir Helgestad has worked as a wildlife filmmaker and photographer since 1991. During
this period, he has produced award winning stills and film for various clients.

His latest film Queen Without Land (Dronning uten land) has been nominated for the
Theatrical Award at the world’s largest wildlife film festival, Wildscreen – the Green Oscar,
and was awarded Best Film at the Wildlife Film Festival in Rotterdam, and the Best
Environmental Film at the International Wildlife Film Festival. The film also received awards for
Best Cinematography, an Audience Award, and Best Nordic Film at other international film
festivals in the USA and Europe.

Queen Without Land, the theatrical version, will be screened in selected theatres around
Norway during the Climate Festival 2019 and winter 2018/2019. The television version is
broadcasted in Norway (NRK), and will broadcast internationally in 2019 in North, South and
Central America, UK, Ireland, France, Germany, Austria, Sweden, China, South Korea, Spain,
Iceland and Poland.

A film screening and artist talk is part of the REARCTIC programming and content from the
film, in addition to never before seen awe-inspiring footage will be integrated into the
architectural projection mapping experience on the Oslo Opera House.
MUSIC DIRECTION & DESIGN
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Celeste Lear, founder of Boutique Electronique Music, is a Bay Area based music and
recording industry professional with two decades of dedicated work as a sound engineer,
producer/composer and music director for various international projects as well as multiple
credits for music supervision and scoring for film and television. She regularly licenses her
original music to networks such as, Sony, VH1, MTV, Discovery Channel, HBO and Fox and owns
her own music publishing company.

Skilled in music curation, Celeste has amassed a major library of music, and frequently performs
as a DJ, and has provided custom music and sound systems to over 500 special events, and
regularly works for clients such as Google, Apple, Twittter, The Gap, MOMA SF, W Hotels,
Warner Brothers, etc.

With a strong and constantly growing base of colleagues in music and sound technology, she
strives to stay on the cutting edge in both her artistic work and knowledge of trends in
the music industry.

Another interesting fact is that Ms. Lear is the granddaughter of the 8-Track Cassette (and the
Lear Jet) inventor William P. Lear. Definitely one with music bred right into her genes!
CLIMATE DATA
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The Bjerknes Centre for Climate Research (BCCR) is a climate research centre in Bergen,
Norway. The centres key areas of research is natural variability in the Earth system and man-
made climate change. The centre combines observations with theoretical and modelling
studies of past, present and future climates.

BCCR is the largest climate research centre in the Nordic countries and among the leading
centres in Europe. The centre has an international profile with leading expertise within
climate understanding, climate modeling and scenarios for future climate changes and
quantification of climate changes.

BCCR offers excellent opportunities for research, with a main focus on northern Europe and
the polar regions, and is a key provider of first-rate knowledge on climate change to policy
makers, industry, and the general public. BCCR has produced outstanding research results
and is on the forefront of development in their field.

BCCR's goal is to understand and quantify the climate system for the benefit of society.
FOOD SYSTEMS
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The Rediscovered Food Initiative celebrates the rediscovery of neglected and
underutilized crops from around the world, and shows how they have the power to
enhance biodiversity and bring better nutrition to our plates.

The Rediscovered Food Initiative is led by the Lexicon of Sustainability, a non-profit
strategic communications and coalition-building agency focused on regenerative
principles in food, agriculture, and water. It’s award-winning, multi-stakeholder
storytelling approach connects audiences with the people and principles that define
sustainability, and shares their solutions to help drive behavior change.

To accelerate the acceptance of new ideas, we work in close collaboration with those
in the best position to activate change, including government agencies, universities,
foundations, television networks, publishers, non-profits, community organizers and
sustainability advocates from around the world. With our food systems work, we
illuminate the meaning behind powerful ideas that help people pay closer attention to
how they eat, what they buy, and where their responsibility begins for creating a
healthier, safer food system.

Projects include the Know Your Food, a short film series for PBS, Growing Organic for
USDA, Molotov Alva for HBO, Lost in Italy for Scripps Networks, and thousands of pop up
exhibits on food and sustainability across the globe, as well as two books, SLOW: Life in a
Tuscan Town, and LOCAL: The New Face of Food & Farming in America.
VIRTUAL REALITY EXPERIENCE
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The Katapult vision to change economic, societal, educational and environmental paradigms
through positive impact and solving global challenges fits closely with Millennium ART’s goal to
“bridge the gaps between vision, expression, understanding, and action by connecting
diverse communities to a set of unified values.”

Katapult Communications’ mission is to flip mindsets through communication, collaboration,
and activation strategies that serve to unite and mobilize humanity in scaling solutions that
rapidly solve problems facing our planet, leading to a positive global community thriving in a
post-scarcity world.

With new media technologies such as virtual reality (VR) and augmented reality (AR) and
associated platforms, Katapult Communications is providing new and exciting ways to
engage and activate. This provides a significant opportunity to create content which helps
deliver messaging that educates and inspires ausiwnxwa in Oslo and abroad.
CLIMATE ACTION APP
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Earth Guardians is a youth-led organization designed to empower young people by
providing them with leadership opportunities and tools to bring their innovative solutions to the
world’smost pressing issues.

Earth Guardians began as an accredited high school in Maui, Hawaii in 1992, focusing on
environmental awareness and action in its core curriculum. Students studied the history of social
movements and took action to restore sandalwood forests and shut down the toxic practice
of burning sugar cane. The school became recognized throughout the Hawaiian Islands and
beyond, with the Dalai Lama presenting the Children's Torch of Hope to twenty- five Earth
Guardianstudents.

Seeing the need to empower and give voice to a wider audience prompted Earth
Guardians to relocate to Colorado in 1997 and engage more young people in programs to
amplify their voice. Earth Guardians began teaching youth about the involvement in political
action and activism, working to stop the spraying of pesticides in public parks, establishing an
environmental fee on plastic bags, advocating for municipalizing Boulder's energy grid, and
helping to achieve a moratorium on fracking. Earth Guardians received a great deal of press
and attention for local and global actions, allowing the organization to expand into national
and international work.

Now with thousands of engaged youth on six continents, Earth Guardians has given youth a
voice and direction worldwide in order to become effective leaders and make measurable
change in their communities. Earth Guardians is developing the resources to build a stronger
collaborative network and cultivate thislarge wave of youth engagement.
CARBON OFFSETS
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In large part, the message around climate change is not connecting or inspiring mainstream
culture. But even when the message does connect, there is no obvious roadmap for people
and organizations to create measurable impact.

Together with our partners, Chooose is creating a new conversation around climate
change. One that is action-oriented and inspires creative, climate positive actions with
measurable impact.

Our partnership with the UN allows us to go into carbon markets to buy carbon credits on
behalf of people and companies. One carbon credit is equal to one ton of CO2. Each
dollar spent on carbon credits goes directly to fund the best sustainable projects worldwide.

In reality, we (you) fund removal of air pollution (CO2e) at global scale, via green projects in
developing countries. But we also try to have some fun along the ride. We believe mixing
climate action into culture and creativity is the best (and most inspiring) way to achieve our
ultimate target; turning people climate positive.
CREATING A CULTURE FOR
     BOLD CLIMATE ACTION

“ Future generations will judge our actions on climate change.“
                      - BAN KI-MOON
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