Creative Age publications - Reach the world of beauty professionals with - MEDIA KIT
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Reach the world of beauty professionals with
Creative Age publications
MEDIA KIT
2020
2020
EDITORIAL CALENDAR
january february march april
+ PR Due: 10-15-19 + PR Due: 11-15-19 + PR Due: 12-16-19 + PR Due: 1-15-20
Bonus Distribution: ISSE Long Bonus Distribution: IBS New York Bonus Distribution: America’s
THE WELLNESS ISSUE
Beach Beauty Show, Chicago
•CBD Products THE INNOVATION ISSUE
•Apothecary Nail Treatments THE RELATIONSHIP ISSUE •Influencers and Their Product THE BIG DAY
•Best Paraffin Practices •Favorite Reds & Pinks Lines •Implements
Digital: Meet the Top 30 Nail Artists •Floral-Infused Products •Most Influential/Game-Changing •Special Occasion Nail Art
Under 30 •Match Dot Com: Matching Products •Hard Gel
Digital: “Weekly Wellness” IG Story: the Right Service to Your Client •Spring Nail Polish Collections Digital: Content Creation to
Nail Artists Share Their Best Wellness (Polish, Gel & Dip) Digital: Past NAILPRO Cup Winners Attract Brand Recognition
Tips Digital: Mastering IG Stories Share Their Secrets for Success Digital: IGTV: Trending Spring
Ad Close: 11.12.19 Digital: Top Nail Artists and the Digital: Upping the Quality of Social Nail Art Designs
Ad Materials Due: 11.15.19 Celebs Who Love Them Media Content Ad Close: 2.11.20
Ad Close: 12.11.19 Ad Close: 1.10.20 Ad Materials Due: 2.14.20
Ad Materials Due: 12.16.19 Ad Materials Due: 1.15.20
may june july august
+ PR Due: 2-17-20 + PR Due: 3-16-20 +PR Due: 4-15-20 + PR Due: 5-15-20
Bonus Distribution: Nailpro Bonus Distribution: Premiere Cosmoprof North America, Las
THE NATURAL ISSUE
Pasadena Orlando Vegas; IBS Las Vegas
•Suncare for Hands and Nails
THE PEDICURE ISSUE THE MEN’S ISSUE THE DESTINATION ISSUE •Lotions, Creams and
•Pedicure Masks •Hand/Foot Products for Men •Cooling Products Moisturizers
•Tubs & Thrones •Men’s Nail Art •Travel-Size Products and Tools •The Naked Manicure/Pedicure
•Top Toe Colors and Services •Summer Color Collections •Removers: Acetone and Beyond Digital: To Filter or Not to Filter
Digital: Tips for Better Digital: Hashtag Hacks Digital: Managing Client Digital: IGTV: Achieving a
Photography and Videography Digital: IG Takeover With Expectations in the Digital Age Natural Nail Enhancement Look
Digital: 5 Salons With Amazing Jonathan Van Ness Digital: Top 5 Apps for Nail Pros Ad Close: 6.11.20
Pedicure Services Ad Close: 4.9.20 Ad Close: 5.12.20 Ad Materials Due: 6.16.20
Ad Close: 3.11.20 Ad Materials Due: 4.15.20 Ad Materials Due: 5.15.20
Ad Materials Due: 3.16.20
september october november december
+ PR Due: 6-15-20 + PR Due: 7-15-20 + PR Due: 8-17-20 + PR Due: 9-15-20
Bonus Distribution: Nailpro
THE DESIGN ISSUE HOLIDAY PREVIEW THE SHOPPING ISSUE
Sacramento
•Nail Art Tools •Glitter •Products: Save or Splurge?
•Clear the Way: Products and THE HALLOWEEN ISSUE •Holiday Collections and Retail When to Scrimp and When to
Techniques for Creating a Clear Tip •Halloween Color Arsenal Items Spend
•Fall Color Collections: Lacquer, •Pumpkin Spice Products •Scrubs and Soaks •25 Holiday Nail Looks
Gel Polish & Dip •The Finishing Touch: Tips and Digital: Must-Have Elements for •Winter Color Collections
Digital: How to Design Your Tricks for Finishing Every Nail Look Every Instagram Post Digital: Top Nail Trends of 2020
Instagram Feed Digital: Facebook vs Instagram: Digital: Should You Have a YouTube Digital: IG Gift Guide
Digital: IG Story: Best Salon How and When to Use Each Channel? Ad Close: 10.13.20
Interiors Digital: The Best Halloween Nails Ad Close: 9.11.20 Ad Materials Due: 10.16.20
Ad Close: 7.10.20 Ad Close: 8.12.20 Ad Materials Due: 9.16.20
Ad Materials Due: 7.15.20 Ad Materials Due: 8.17.20
GOLDBOOK: Stay tuned for exciting new options in 2020!
CONTACT: Suzanne Craven, Associate 7628 Densmore Ave., Van Nuys, CA 91406-2042
Publisher, scraven@creativeage.com Phone: 818.782.7328, Fax: 818.782.7450
Phone: 805.312.5958 nailpro.com
➺
➺
➺
NAILPRO magazine
is the ULTIMATE
RESOURCE for 76% 60% 22%
salon owners and of NAILPRO purchase all purchase
professionals who readers are
owners or
products for
the salon.
their own
products.
want to learn how to managers of
➺
run a successful nail salons and spas.
business.
over
259,127
readers every month
*
81% ofa result
NAILPRO readers have taken action as
of seeing an ad, such as visiting a
website or actually making a purchase...
...compared to only 45% of NAILS readers.
94% of salon owners and professional nail
technicians surveyed receive NAILPRO...
...compared to only 50% who receive NAILS magazine.
68% of salon owners and professional nail technicians
49% singled out
surveyed said magazines are their most important magazine
source of information for nailcare purchases. advertising.
Print magazines are preferred to websites more than 2 to 1 (75% vs. 33%).
75% said NAILPRO is better than NAILS at
providing continuing education for the
professional nail technician.
SOCIAL
Social +
Digital
METRICS
Facebook
950,000
Instagram
425,000
WEB TRAFFIC
75,000
Unique visitors/month
Twitter YouTube
NAILPRO Newsletter
30,895 31,000 26,000
2,600,000 Views
NAILPRO
3rd party email list Pinterest LinkedIn
21,461 8,000 2,702
Sources: Google Analytics, Facebook, Instagram, Pinterest, Twitter, YouTube, LinkedIn, Iconosquare & Higher Logic
EVENTS
Increase
Sales
by Exhibiting
Over 2,000 Attendees
& Growing!
Attendees come to discover new products, shop
for supplies, and attend technical classes and
educational workshops. Visit NAILPRO Pasadena
in the spring and NAILPRO Sacramento in the fall.
The largest "nails only" event in the
industry. Don't get lost in a sea of hair
and skin care products. Every attendee
is a customer or potential customer.
Exhibit and sponsor our events to generate new
leads, heighten visibility of your products or
services, increase your reach and drive sales.
Who attends?
Nail salon owners and managers, nail technicians,
87%
of the NAILPRO audience indicated that
cosmetologists who do nails, salon and spa owners who trade shows are the most influential
have nail services, beauty school educators and students source of nail product information.
and other nail industry professionals.
56%
said that they attend trade shows to find
and test new products for the salon.
Source: NAILPRO GOLD BOOK 2018 Purchasing Professional Products Survey
CONTACT: Suzanne Craven, Associate 7628 Densmore Ave., Van Nuys, CA 91406-2042
Publisher, scraven@creativeage.com Phone: 818.782.7328, Fax: 818.782.7450
Phone: 805.312.5958 nailproevents.com
Creative Age brands reach
every niche of the professional
beauty industry
NAILPRO
The magazine for nail professionals!
Trends in natural nails, acrylics and gels.
Nail art and technical how-to’s, plus
new products and successful business
strategies for nail professionals.
Magazine subscribers: 58,597
Pass-along readership: 259,127
Enewsletter: 30,895
Social: 1,400,000
Web: 75,000/month
BEAUTY LAUNCHPAD
Everything beauty for salons and
stylists! Trends, new products, and how-
to’s for hair, nails, makeup, skin care
and more.
MAN Magazine
Magazine subscribers: 70,398
Pass-along readership: 267,512
The business of men’s Enewsletter: 40,100
subscribers: 51,500
grooming. New products for
Digital bonus: Social: 700,000
men’s grooming needs and the
retailers who sell them, plus 41,000+ subscribers of Web: 70,000/month
profiles of successful stylists, BARBinc
barbers and estheticians who Social: 2,800
deliver men’s beauty services. DAYSPA
The premier business resource
for spa and wellness professionals.
EYE LASH Magazine
subscribers: 28,920
The latest in skin care, spa treatments,
Lush lashes, beautiful wellness services and management
Social: 40,000
brows and color cosmetics! strategies.
Trends and new products for Featured Magazine subscribers: 28,920
eye lash extensions, eyebrows, in DAYSPA Enewsletter: 28,412
makeup and more. 6x's per
year Social: 79,100
Web: 27,000/month
MEDESTHETICS
Better business protocols Magazine BEAUTY STORE
for medical aesthetics
practices. Trending treatments,
subscribers: 20,384 BUSINESS
Enewsletter: 13,029
equipment and products, plus Providing solutions for better
Social: 12,000 retailing. Beauty Store Business reports
key business management and
Web:17,000/month on hot products, savvy business moves
regulatory updates.
and important trends affecting both
brick-and-mortar and online retailers.
THE COLORIST Magazine
subscribers: 70,398 Magazine subscribers: 16,119
The hair color authority! Enewsletter: 14,450
How-to’s for stunning hair styles, Featured Social: 9,400
hair color formulas and new in Beauty Web: 15,500/month
products for color-treated hair. Launchpad
Featured in Beauty Launchpad 6x's per
6x's per year. year
Creative Age
Network
DIGITAL
TOTAL
REACH
OVER FACEBOOK
2.7 million
SOCIAL FOLLOWERS
1,556,000
INSTAGRAM
ACROSS ALL TITLES
1,200,000
WEB TRAFFIC TWITTER
250,000
UNIQUE VISITORS/MONTH
112,000
PINTEREST
69,000
1.2 million
PAGE VIEWS/MONTH
YOUTUBE
34,000
®
Colorist
the
PRODUCTION INFORMATION
PRINTING PROOFS
Web offset. SWOP standards apply. + All ad submissions must be accompanied by a proof.
+ For four-color ads, provide color Fuji print, Rainbow or
BINDING equivalent according to SWOP standards, processed
Perfect bound. on publication-grade stock.
+ Color rotation is black, cyan, magenta and yellow.
PDFS (PREFERRED FORMAT) +Proper color reproduction is not guaranteed without
+ Must be CMYK, 300 dpi with fonts embedded and acceptable color proof.
print optimized. PDFs sent in any format other than
stated are NOT ACCEPTABLE and will need to be INSERTS
resubmitted in the correct format and will be subject + Standard, multifold and die-cut inserts accepted.
to late charges. + Contact production director at least three weeks prior to
space closing date in order to determine exact production
ACCEPTABLE PROGRAMS specifications.
Macintosh-based programs only: +Inserts must meet all applicable postal, printer and bindery
Adobe InDesign, Photoshop and Illustrator. requirements.
FTP GUIDELINES APPLICABLE PRODUCTION CHARGES
Please use your Web browser to access our File $40/hour with $40 minimum charge
Transfer server: + Computer design, production or typesetting.
+F or Macintosh we recommend using a current version + Resizing of ad to meet required specifications.
of Firefox (OS 10.4 or newer). + Copy additions or deletions.
+F or Windows we recommend either Internet Explorer + Late charges will be applied for materials
or a current version of Firefox. received past copy due date.
The user name is: nailpro. The password is: KiRconix3d
The URL is https://ftp.creativeage.com (please note
the ‘s’ > https://...) CONTACT INFORMATION
You will see a warning message that the browser is not
able to verify the certificate. This is normal, please click NAILPRO Production Department
OK to continue. You will see a similar, second warning Attn: Madlen Martinez
concerning the certificate. Click OK to continue. Creative Age
Enter user name nailpro and the password KiRconix3d 7628 Densmore Ave.
and click the Login button. Van Nuys, CA 91406-2042
You are now connected to our File Transfer server and 800.442.5667 ext. 236
ready to upload/download your documents. mmartinez@creativeage.com
PLEASE MAKE SURE YOU PLACE THE FILE IN THE
"ADS ONLY" FOLDER.
Please Note: Creative Age does not assume any
Please click on the provided buttons to upload, responsibility for color reproduction for advertising
download, delete or rename your documents. material that is placed on our FTP site unless a high-
PLEASE EMAIL THE FILE NAME WHEN YOU ARE quality hard copy proof is mailed in before the deadline.
FINISHED.
Publisher is not liable for reproduction quality on ad materials that do not meet specifications.
AD SIZES & DIMENSIONS
2-Page Spread Non-Bleed 2-Page Spread Bleed
15˝x 10˝ Bleed Size 16˝x11˝ Trim Size 15¾˝x10¾˝
Image Area 15˝x10˝
1 Page 1 Page Bleed 2/3 Page
7˝x 10˝ Bleed Size 81/8˝x 11˝ 4 5/8˝x 10˝
Trim Size 7 7/8˝x10¾˝
½
Page
½ Page (Vertical)
(Island) ½ Page
(Horizontal)
4 5/8˝x 71/4˝ 7˝x 4 5/8˝ 3 3/8˝x10˝
1/3
Page
(Vertical)
Page
1/3 ¼
(Square) Page 1/12
Page
4 5/8˝x 4 5/8˝ 21 /8˝x 10˝ 3 3/8˝x 4 5/8˝ 2 1/8˝x 2 1/8˝
BANNER, SPONSORSHIP & EMAIL
ADVERTISING SPECIFICATIONS
➺Rising Star Billboard Banner
Dimensions: 970 x 250 pixels
Format: HTML5, animated GIF, JPG; frame rate
up to 24 FPS; maximum file load size is 60kb.
Skyscraper Banner
Dimensions: 300 x 600 pixels
Delivery
Email files as an attachment to
mmartinez@creativeage.com. Be sure to
include the linking URL in the email.
Due Dates: Creative Age must receive
materials 5 business days prior to campaign
Format: HTML5, animated GIF, JPG; frame rate flight dates.
up to 24 FPS; maximum file load size is 40kb.
Medium Box Banner Third Party Email Advertising
Dimensions: 300 x 250 pixels Dimensions: 550 pixels wide
Format: HTML5, animated GIF, JPG; frame rate Format: HTML5, JPG
up to 24 FPS; maximum file load size is 40kb. Delivery: Email files as an attachment to
mmartinez@creativeage.com. Be sure
Rectangle Box Banner to include the linking URL in the email and
Dimensions: 728 x 90 pixels subject line.
Format: HTML5, animated GIF, JPG; frame rate
up to 24 FPS; maximum file load size is 40kb.
Social Submissions
Prestitial + T ext and images due 10 business days
Dimensions: 640 x 480 pixels before posting. Referral URL must be
Format: JPG only, maximum file load size is 40kb. provided with artwork. Facebook images
eNewsletter Sponsorship should be 800 pixels; Instagram images
Medium Box and Leaderboard should be square and at least 1080 x
Dimensions: 300 x 250 pixels and 650x72 pixels 1080 pixels; Twitter posts can include 280
Format: HTML5, animated GIF, JPG; frame rate characters and an image.
up to 24 FPS; maximum file load size is 40kb. + Video for Instagram should not exceed
60 seconds.
Landing page URL must be submitted at the + All images and copy are subject to editorial
same time as artwork. approval to prevent spam messaging.
Video and YouTube Submissions
Format: MP4, MOV, MPEG4
NOTE: No flash files accepted
For sales or rate related questions, contact Suzanne Craven, Associate Publisher,
at 805.312.5958 or email scraven@creativeage.com
7628 Densmore Avenue • Van Nuys, CA 91406-2042 • 818.782.7328 • 800.442.5667 • Fax 818.782.7450CONTRACTUAL REGULATIONS
2020
1 Advertisements are accepted upon the representation that the advertiser and
its agency have the right to publish the contents thereof. 16 The advertiser and advertising agency agree to indemnify, defend, and save
harmless the publisher from any and all liability for content (including text,
illustrations, representations, sketches, maps, trademarks, labels or other copy-
2 All contents of advertisements are subject to publisher’s approval. The publisher
reserves the right to reject or cancel any advertisement, insertion order, space
reservation, or position commitment at any time. There is no guarantee of results for
righted matter) of advertisements printed, or the unauthorized use of any person’s
name or photograph arising from the publisher’s reproduction and publishing of
advertising accepted. such advertisements pursuant to the advertiser’s or agency’s order. The publisher
reserves the right to reject, discontinue or omit any advertising or any part thereof.
3 Positioning of advertisements is at the discretion of the publisher except where
a request for a specific preferred position is acknowledged by the publisher in
writing. Fourteen days written notice is needed for cancellation of a preferred position.
This right shall not be deemed to have been waived by acceptance or actual use
of any advertising matter.
4 All insertion orders are accepted subject to the provisions of our current rate
card. Rates are subject to change upon notice from the publisher. Should a
17 All advertising is subject to the publisher’s approval. The publisher reserves
the right to reject advertising which he/she feels is not in keeping with the
publication’s standards and policies. The publisher reserves the right to modify
change in rates be made, space reserved may be cancelled by the advertiser or
such standards and policies from time to time.
its agency at the time the change becomes effective without incurring short-rate
18
charges, provided the advertisements published to the date of cancellation are The advertisers’ index is prepared under the regulations and policies of the
consistent with the appropriate frequency or volume rate. Cancellations of space publisher as an extra service to the advertiser over and above his space
reservations for any other reason in whole or in part by the advertiser will result in an order. The publisher, therefore, does not assume liability for errors in the index
adjustment of the rate (short-rate) based on past and subsequent insertions to reflect
notwithstanding all normal precautions.
actual space used at the earned frequency or volume rate.
5 Conditions, other than rates, are subject to change by the publisher without notice. 19 The publisher’s liability for any error will not exceed charge for the advertisement
in question.
6 The publisher shall have the right to hold the advertiser and/or its advertising
agency jointly and severally liable for such monies as are due and payable to
20 The publisher assumes no liability if for any reason it becomes necessary
to omit an advertisement.
the publisher for advertising which the advertiser or its agent ordered and which
advertising was published. If it should become necessary for Creative Age to
initiate any legal proceedings to collect any balance due, the advertiser and/or its
21 The publisher is not liable for delays in delivery and/or non-delivery in the
event of an Act of God, action by any governmental or quasi-governmental
entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or
agency agrees to the jurisdiction of Los Angeles, California. The advertiser and/ illegal, labor or material shortage, transportation interruption of any kind, work
or its agency shall also pay a reasonable attorney’s fee to be fixed by the court slowdown, or any condition beyond the control of the publisher affecting production
and all other collection costs.
or delivery in any manner.
7 If advertising materials are received past due date, the publisher is not responsible
for position, reproduction of late materials or coupon positioning. Proofs for pub-set
ads cannot be supplied when materials are late. Opportunity for make-good is lost
22 Failure to make the order correspond in price or otherwise with the rate
schedule is regarded only as clerical error and publication is made and
and late charges will apply when materials are received past due date. charged for upon the terms of the schedule in force without further notice.
8 Insertion instructions shall be supplied for every advertisement and shall
clearly state the following information: name of publication, name of advertiser, 23 The publisher reserves the right to limit the size of space to be occupied
by an advertisement.
date to be inserted, size of advertisement, identification of advertisement (proof of
ad to be furnished if possible), plus any special instructions such as bleed, color, etc.
24 When change of copy, covered by an uncancelled insertion order, is not
received by closing date, copy run in previous issue will be inserted.
9 No conditions, printed or otherwise, appearing on the space order, billing instruction
or copy instructions which conflict with the publisher’s stated policies will be
binding on the publisher.
25 The publisher assumes no liability for errors or omissions in key numbers, or its
reader service program, and/or reader service numbers, or advertisers’ index.
10 A contract year, or twelve-month period, starts from the date of the first insertion.
Twelve-month periods do not overlap; in other words, space counted in one 26 Advertisements offering prizes or contests of any na ture are accepted
provided prior approval has been obtained from the post office at place of
publication entry.
contract period to determine the rate for that period cannot be counted again toward
determining the rate for the subsequent or past periods.
27 Requests for specific position at R.O.P. rates are given consideration, but
11 Space orders whenever possible should specify a de
fi
nite schedule of no guarantee is made unless the position premium has been provided for
insertions, issues, and sizes of space. in the contract.
12 The forwarding of an order is construed as an acceptance of all the rates
and conditions under which advertising is sold at the time. 28 Advertisements ordered set and not used will be charged for
composition.
13 Contracts may be discontinued by either party on 30 days written notice.
29 No conditions other than those set forth here shall be binding on the
publisher unless specifically agreed to in writing by the publisher. The
publisher will not be bound by conditions printed or appearing on order blanks or
14 Cancellation of space order forfeits the right to position protection.
copy instructions which conflict with provisions stated here.
15 The publisher reserves the right to give better position than specified in the
order, at no increase in rate. 30 Publisher reserves the right to polybag supplements to the back of our magazines.
COMMISSIONS
15% of gross to recognized agencies on space, color and position if total amount is paid in full within 30 days from invoice date; otherwise, no agency commission will be allowed.
No commission can be taken on production charges or binding charges. All orders accepted for space subject to credit requirements. No cash discount.
TERMS
15% commission to recognized agencies. Payment is due 30 days from date of invoice. A late charge of 1.5% per month will be charged on unpaid amounts thereafter.2020 A LA CARTE MENU FOR
DIGITAL, VIDEO AND SOCIAL MEDIA
936,000 301,000
followers followers
Email Blasts: $750 per blast Full Site Takeover: $2,500 per 24 hour –
100% share of voice. Includes two social posts,
Social Posts: $400 per post banner ads, email blast and a sponsored article
posted above the fold on that day.
Web Sponsored Articles: $1,500 per article
Microsite: $400 per month
Video: Facebook Live: $2,500. Included in
this price is a Facebook and Instagram social post E-Newsletter Banner Ad: $500/month
“tune-in” campaign for several days prior to the live
broadcast. After the broadcast, Nailpro will boost InstaStory: $500
the post for extended reach. A “replay” campaign
will begin for several days with social posts that Instagram Story Takeover: $1,000
include images. Marketing will also be pushed on
the Nailpro website. Webinars: $2,000
Video: $5,000 for two produced segments Podcast: $2,500
(Long Form under four minutes with a 60-second
teaser for social channel postings), shot in our
studio.
Banner Ads: (Homepage takeover) $500.00/
four days per month
Banner Ads: $1,500 per month for 20% run
of site impressions; $1,000 per month for 15% run
of site impressions
We offer volume discounts on cross brand digital with Beauty Launchpad, DAYSPA,
Beauty Store Business, Eye Lash and MedEsthetics.
Contact Suzanne Craven
scraven@creativeage.com • 805.312.5958You can also read
