"Davos for the football industry" - World Football Summit
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“Davos for the football industry”
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO Global Events Verticals Digital Events Webinars Digital Content Concierge Service OUR NETWORK Advisory Board Partners Speakers Attendees Media OUR COMMUNITY OUR BRANDS Box to Box WFS Speakers Bureau WFS Talent OUR PURPOSE TESTIMONIALS
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
WHAT IS WORLD FOOTBALL SUMMIT
WE’LL LOOK BACK A FEW YEARS FROM NOW World Football Summit is where football industry
leaders meet to shape the future of the game and
the business. We host the largest and most influential
AND SAY: “I MET YOU AT WORLD FOOTBALL community in football, providing a voice to the
multiple stakeholders involved; allowing them to meet,
discuss, promote and generate business opportunities
SUMMIT!”. RELATIONSHIPS ARE BORN HERE! amongst each other.
WFS has evolved from an annual gathering in Madrid
to a powerful platform that connects leaders and
brands across a growing series of physical and digital
PETER MOORE events, delivering tailor-made solutions for those
CEO of Liverpool FC (2019) aiming to stand out in the growing, complex and
highly competitive business of sports.
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
WHAT WE DO
For a company or organisation, building the right
connections is crucial to succeed in the global
economy, even more so in the hyper-globalised and
extremely transversal business of sports. On a wider
scale, connecting its stakeholders is the best way to
ensure that an industry moves forward.
World Football Summit provides a voice and a platform
for the industry’s multiple stakeholders to connect,
share experiences and best practices, while generating
shared knowledge around the issues and topics setting
the industry’s agenda; from competition formats to
broadcasting models, sponsorship to fan engagement,
the need for greater diversity, accessibility, equality
and the major challenges that can only be overcome
by taking actions as a global community.
WFS events help brands meet their business goals,
whether looking to showcase their products and
services, engage with potential partners, raise
brand awareness, expand to new markets or reach
broader audiences - all while creating knowledge and
providing a robust vehicle for the industry to move
forward as one.
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
Since our first summit in October 2016 we have organised and brought together:
11 920 16,377 284 72
EVENTS SPEAKERS ATENDEES CLUBS LEAGUES &
FEDERATIONS
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
GLOBAL EVENTS
WORLD FOOTBALL SUMMIT EUROPE WORLD FOOTBALL SUMMIT ASIA WORLD FOOTBALL SUMMIT AFRICA WFS INDUSTRY AWARDS
The WFS Series are the largest football industry business events in the world and begun life in Madrid back in 2016 with a summit dedicated
to Europe and Latin America, before rapidly being expanded to Asia and Africa; two increasingly strategic markets as globalisation continues to
increase in the game.
These global summits bring the multitude of industry stakeholders from every corner of the planet together for two full days of conferences and
networking that gather over 100 world-class speakers, 2,000 attendees and more than 150 media houses, turning the host city into football’s
global capital.
A key component to our WFS Series is the annual WFS Industry Awards, which acknowledge, celebrate and reward the achievements of
individuals and organisations from all over the world that make football - and the football industry - so special.
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
2 2,000+
DAYS ATTENDEES
WFS 2019 Aftermovie
ENTER
100+ 150+ 100+
COUNTRIES SPEAKERS MEDIA
MADRID
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
2 1,600+
DAYS ATTENDEES
WFS 2019 Asia Aftermovie
ENTER
60+ 150+ 100+
COUNTRIES SPEAKERS MEDIA
KUALA LUMPUR
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
2 1,000+
DAYS ATTENDEES
WFS Africa Official Trailer
ENTER
50+ 80+ 70+
COUNTRIES SPEAKERS MEDIA
DURBAN
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
Best Club Commercial Initiative
Best Digital Platform
4 11 Best Executive
EDITIONS CATEGORIES Best Female Player
Best Internationalisation Strategy
Best Male Player
ENTER Best Supplier
Best Venue
300+ 11 Best Women’s Football Initiative
CANDIDACIES CATEGORY
PARTNERS
Football for Good
Outstanding Innovation Initiative
When the whistle blows, football belongs to its players: they are the stars. But for footballers to shine on the pitch,
MADRID the largely unseen work of countless professionals across the industry’s sectors is required. The WFS Industry
Awards were created to acknowledge and reward the achievements of these executives, managers, sponsors,
agencies, media, NGOs and other professionals whose talent, passion and dedication help make football the
greatest show on earth.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
VERTICALS
1 18 150 15 ENTER
DAY SPEAKERS ATTENDEES COUNTRIES
1 20 300 12 ENTER
WOMEN’S FOOTBALL SUMMIT DAY SPEAKERS ATTENDEES COUNTRIES
While the WFS Series brings all stakeholders together to address the issues affecting the entirety of the industry, our Verticals gather selected
key experts to deep-dive into the challenges facing specific areas and sectors within the business. These tailor-made events provide a unique
opportunity both for partners and delegates to maximise their time and resources by connecting with highly-specific professionals and brands
they are looking to directly engage with.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
As a response to the Covid-19 pandemic and the
DIGITAL EVENTS
travel restrictions put in place across the world, WFS
developed WFS LIVE, an online format that delivers
the same top-level content available at our physical
summits, while untapping an entire new array of
networking opportunities thanks to our cutting-edge
AI-powered technology platform. All this from the
comfort of your home or office, breaking down any
geographical barriers and cutting out all travel and
accommodation expenses.
With over 3,400 attendees from 120 countries, the
first WFS LIVE, held in July 2020, proved to be a
game-changer for the global event industry, a first of
its kind that immediately earned a status as the sports
industry’s only truly global event.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
KEY
3,400+ 120 FIGURES
ATTENDEES COUNTRIES
ENTER
5 50 150
DAYS PANELS SPEAKERS
MEDIA
COVERAGE 1,000+ 4,500 M 40 M
NEWS ITEMS AUDIENCE ADVERTISING
WORLD WIDE WEB IMPACTED VALUE
EQUIVALENCY (AVE)WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
WEBINARS
Technology is changing the world at a pace never
seen before, leading to industries being constantly
disrupted and forced to reinvent themselves in order
to survive. In this landscape, keeping up to date with
the latest trends is absolutely mandatory. Webinars
are an excellent tool for professionals aiming to stay
ahead of the curve, while also providing a valuable
opportunity for brands to market themselves,
showcase their solutions and engage with potential
business partners or clients.
WFS Webinars are built around three fundamental
pillars: top-level speakers, relevant content shaped
and presented in the most compelling way, and a
broad, engaged audience composed by decision-
makers from across the global industry.
7 25 2000+
WEBINARS SPEAKERS ATTENDEESWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
DIGITAL CONTENT
WFS goes beyond our events and webinars and is a 24/7 content platform focused
on the business of football, offering compelling news items, insider articles, long-
form stories, in-depth reports on best-practice business strategies and exclusive
interviews with the leaders taking football and its industry to the next level.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
CONCIERGE SERVICE
Our Concierge Service offers premium tailor-made
packages designed to boost our partners’ commercial
processes by connecting them easily, naturally and
directly with corporate profiles of strategic interest for
their business. We work closely with our partners to
clearly identify their target objectives and profiles of
interest, as well as pre-approving potential meetings.
This service - available during our physical and digital
events and throughout the year - facilitates both in-
person and online meetings, as well as introducing
brands and institutions to relevant parties.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
OUR NETWORK
ADVISORY PARTNERS SPEAKERS ATTENDEES
BOARD MEDIAWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
ADVISORY BOARD In order to ensure superior corporate governance, to
guarantee that WFS is incisive and relevant with its content
- and to ultimately strengthen our platform through high-
value management and networking - we rely on the strategic
advice of some of the most prestigious professionals in
sport. The WFS Advisory Board covers every field within the
business of sports, as well as every nuance of the different
regions that forms this global industry.
ANTHONY ALBERTO CHAD CARLOS IVAN IRIS NOËLLA COURSARIS PABLO ORNELLA DESIRÉE
BAFFOE BERNALDO BIAGINI CANTO CODINA CÓRDOBA MUSUNKA DANA BELLIA
Deputy General Founder & Managing President CEO MD SEA, Australia, General Manager Founder & CEO CEO Head Of Professional
Secretary Partner Japan & South Korea Football
HICHAM EL KENNETH ADAM JAVIER ESTEBAN JÜRGEN ISHA RAHUL KANYA
AMRANI FOK FRASER GÓMEZ GRANERO GRIESBECK JOHANSEN KADAVAKOLU KEOMANI
CEO President Chief Executive General Manager CEO Co-Founder President Executive Director, General Secretary
Global Branding &
Marketing
AC TALENT
EBRU RAYDE LUIS OSCAR CYNTHIA YOSHIHIRO RICK UNMISH MARCOS PATRICIA
KÖKSAL BÁEZ MAYO MUMBO OI PARRY PARTHASARATHI PELEGRIN RODRIGUEZ
Chair Founder & Chief Head of Marketing Founder & CEO Head of Football Chairman Founder & Executive Managing Director Adviser
Connections Builder and Intl. Development Director South Africa
JULIO ANDY CAROL LUIS DATO’ JUN XUN SIHLE MOUNIR
SENN STALMAN TSHABALALA VICENTE WINDSOR JOHN ZHAO ZHOU ZIKALALA ZOK
Managing Partner CEO Sports Anchor Group CEO General Secretary CEO Chief Operating Premier CEO
OfficerWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
SPEAKERS
Over 900 speakers have taken the stage at WFS
events since our first summit in 2016. Among these
have been CEOs and presidents of the world’s
leading sports organisations, leagues, governing
bodies, retailers, services providers, sponsors and
broadcasters. We have also heard from coaches,
sporting directors, current athletes and some of
sport’s most legendary players.
Our extensive network spans all five continents and
includes the world’s leading experts across the different
fields and areas of this broad business. Our experience
and multiple connections within the industry allows us
to quickly identify and attract the perfect speakers to
help shape insightful discussions around past, present
and future issues impacting the game.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
DARREN EALES
CLUBS
ANDREA RADRIZZANI
The biggest names in club football have featured at
PETER MOORE WFS in one capacity or another, whether represented
on the stage or in our exhibition areas. Either way,
our platform provides clubs the opportunity to reach
new audiences, to share their experiences with their
counterparts from every continent of the planet and to
MIGUEL
ÁNGEL GIL MARÍN champion their work on a global stage.
Through doing this, we bring football clubs and their
representatives together from all over the world in a
ANDREA AGNELLI MARTA PLANA DOMINGOS SOARES DE OLIVEIRA bid to expand our shared knowledge with the express
aim of bettering the game. An increasingly central
theme to these discussions has been imparting
purpose on every action of clubs at every level and
this will only continue to grow in importance at future
ALEX LEITAO
WFS events as we encourage the industry and its
organisations to shoulder greater social responsibility.
MAGDA POZZO
JULIE UHRMAN
CHARLIE MARSHALLWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
LISA BAIRD
FATMA SAMOURA
LEAGUES, FEDERATIONS &
VICTOR MONTAGLIANI GOVERNING BODIES
Football’s most influential decision makers have
shared their invaluable insight with WFS audiences,
LAURA GEORGES from league figureheads such as LaLiga President
Javier Tebas and NWSL Commissioner Lisa Baird, to
FIFA President Gianni Infantino and FIFA Secretary
General Fatma Samoura - who respectively closed our
inaugural and second editions of WFS Live.
ABDEL BAH MITSURU MURAI CHRISTIAN SEIFERT
Keynote speeches from the people that govern the
global game have been integral to every WFS edition
since our inception and they form a central part of
GIANNI INFANTINO what makes our events so significant by bringing the
industry together to share and gain knowledge.
RICK PARRY
JAVIER TEBAS
DATO’ WINDSOR JOHNWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
EELCO VAN DER NOLL
BRANDS &
COMPANIES TJ ADESHOLA
WFS unites every aspect of the Beautiful Game and the RICARDO FORT
corporate world plays its part on our stages as much as
it does in football boardrooms all across the world.
Often seen as the financiers of the game, the role GEORGE PYNE
of brands and companies within our sport are
considerably more far-reaching and we reflect that
with a diverse representation of companies, from global
conglomerates to start-ups, from established brands to
disruptors, and from the traditionalists to the innovators. GREGORY CAREY PETER HUTTON SIR MARTIN SORRELL
MINO RAIOLA
KATE JOHNSON
ADRIAN FARINA
JAUME ROURESWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
ANDREW LEVINSON
OTHER SPORTS AL GUIDO
The football industry may be unique, and it may be DAVID HOPKINSON
representative of the world’s most global game, but it
still falls under the banner of the wider sports industry
and there is so much we can learn from other sports.
JOE DE SENA
That’s why WFS brings fresh perspectives to the table
by bringing in speakers from outside football who
can help further our knowledge and make us look at
things differently. Whether it’s learning from how the
NBA distributes global media rights, or how the PGA ALEJANDRO AGAG SCOTT O’NEIL PETER VESTERBACKA
Tour and Formula One activates sponsors and reaches
new audiences, we are all ears and believe the football
industry should be too.
JULIAN TAN
KENNETH FOK
CHUS BUENO
GERARD TSOBANIANWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
EMILIO BUTRAGUEÑO LEGENDS
JORGE VALDANO Who understands football more than those who have
played it at the very highest level and who can capture
SAMUEL ETO’O our imagination more than the players we idolised as
little boys and girls in every pocket of the globe? The
answer is no-one, and that’s why WFS ensures that we
have some of the biggest names on the planet to help
bring their stories to our platform.
PIERLUIGI COLLINA
Through listening to Brazil legend Ronaldo Nazario, we
not only hear tales of a world-class footballer, but also
a founder of a charity and owner of Real Valladolid.
DANI ALVES PERNILLE HARDER JUAN SEBASTIÁN VERÓN Juan Mata can tell us all about winning the FIFA World
Cup as a young player, but also why he co-founded
Common Goal in order to bring about societal change.
Samuel Eto’o and Didier Drogba can reflect on UEFA
Champions League victories, but also how to improve
YOURI DJORKAEFF African football and to eradicate racism.
These conversations are immensely powerful, and we
believe they’re essential to the betterment of the entire
RONALDO NAZÁRIO football industry, while crucially encouraging more
DAVID VILLA players following in the path of these legends to take an
active role in speaking out on issues close to their heart.
DIDIER DROGBAWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
PARTNERS
Since our first summit in 2016, over 100 brands have chosen WFS as a vehicle to showcase their products and services to the football industry.
Among these are some of the world’s biggest tech companies, global-leading mass-market brands, multinational corporations, financial
institutions, retailers and some of the most innovative startups in the sports-tech ecosystem.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
ATTENDEES
CLUBS LEAGUES, FEDERATIONS BRANDS &
& GOVERNING BODIES COMPANIES
WFS congresses are must-attend events for all sport industry stakeholders, from clubs, leagues, federations and governing bodies, to
sponsorship brands, retailers, marketing agencies, broadcasters, startups, media, and beyond.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
ATTENDEES
Financial 2%
Broadcast Others
IT 2% HR 1% & Media 4%
Legal 5% Marketing 7%
20%
Sales 6%
University
10%
Communi-
cation
9%
ATTENDEE PROFILE INDUSTRY PROFILE
Companies
42%
Administration
15% Institutions,
Partnerships Federations
11% & Leagues
17%
Corporate Commercial
15% 15%
Clubs 20%WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
MEDIA
The top speakers, relevant discussions and compelling content on offer at WFS events attract the world’s most recognisable media houses.
Discussions and conference panels are covered by leading general, sport and financial media across the globe in a wide array of languages
and mediums.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
OUR COMMUNITY
GLOBAL NEWSLETTER
40,000+ 12,300+ 10,000+ 8,000+ 6,200+ 1,300+
SUBSCRIBERS FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS SUBSCRIBERS
20% 64,420 360,986 1,434,659 303,478 337
AVERAGE IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS VIDEOS
OPEN RATE
2,329 2,220 16,047 2,002 109,000+
ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS ENGAGEMENTS VIEWS
3.6% 2,444 1,031 5,836
ENGAGEMENT RATE VIDEO VIEWS CLICKS ON LINKS AVERAGE DAILY
IMPRESSIONS
3,443
AVERAGE DAILY
REACH
World Football Summit is powered by a global community of influential professionals sharing a unique passion for the business of sports and a
mission to spark discussion, generate knowledge and promote innovation to drive progress for the game and the industry.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
OUR BRANDS
The all-round PR and HR solutions for the football
The largest network of thought
communications agency for the industry
leaders for the business of football
sports industry
CONCEPTWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS CONCEPT Box to Box is a consultancy service focused on providing all-round communications and PR solutions to companies and organisations linked to the sports industry or looking to find their place in this complex and competitive ecosystem. Box to Box draws on World Football Summit’s deep knowledge of the football landscape, as well as its broad experience and extensive network, to help brands create their story, find their voice, reach their audience and meet their business goals.
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS 900+ speakers have taken the stage at WFS events since our first summit in 2016. CEOs and presidents of the world’s leading sports organisations, leagues, governing bodies, retailers, services providers, sponsors, broadcasters and some of sport’s most legendary players. Thanks to this unique global network that spans all five continents and includes the world’s leading experts, we have created the WFS Speakers Bureau, in order to offer a comprehensive roster of the most acclaimed names in the business of football, sports & entertainment.
WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
We select We guide
talent around the world for candidates to grow and develop
companies and organisations in the leading organisations of
linked to the sports industry. the sports industry.
At WFS TALENT we know the sports industry inside out and help organisations find the talent they need. Our international positioning gives us a
unique advantage in the market. We are committed to the professionalisation of the sports industry.WHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
OUR PURPOSE At WFS, we believe social purpose should be at
the heart of everything we do and that the football
industry as a whole can have a substantial impact on
making society a better, more equal place for us all by
harnessing the sport’s unrivalled power in being able
to unite people.
That’s why we have been long-term partners of
Common Goal, joining their movement since their
inception in 2017 and working closely with them in
order to ensure our events create not only discussion,
but more importantly action when it comes to helping
communities all over the world.
As part of this commitment, and in addition to joining
the Common Goal movement, WFS donated proceeds
from the inaugural WFS Live event to both Common
Goal and Fundação Fenômenos - the social movement
founded by Brazil legend Ronaldo Nazario. Profits
from our second edition also went to Common Goal’s
Covid-19 Relief Fund as we dedicated, in partnership
with Common Goal, day one to discussions on “the
football we want, the game we need”.
Proud Supporters ofWHAT IS WORLD FOOTBALL SUMMIT WHAT WE DO OUR NETWORK OUR COMMUNITY OUR BRANDS OUR PURPOSE TESTIMONIALS
TESTIMONIALS
“WFS is an excellent
forum for everyone who “WFS events attract the
works in the football most interesting people
industry” in the industry”
“If you want to know
what’s going on in the
“WFS has achieved the
FATMA SAMOURA RICARDO FORT football industry you
global stage”
have to attend WFS”
ANDREA AGNELLI JAVIER TEBASYou can also read
