Die Reise beginnt im Netz - mba-studium.at

 
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Die Reise beginnt im Netz - mba-studium.at
Die Reise beginnt im Netz
Die Reise beginnt im Netz - mba-studium.at
Company highlights.

1996        FOUNDED
       IN AMSTERDAM
                      CUSTOMER
                        SERVICE   24/7

600K+    PROPERTIES
         WORLDWIDE
                       SUPPORT
                        OFFICES   155

   42    SUPPORTED
         LANGUAGES
                      DEDICATED
                      EMPLOYEES   8,600
Die Reise beginnt im Netz - mba-studium.at
What does the customer want?

    EVERY
    Booking.com guest gets
                                  EASY
                                  reservation modifications
    assistance when stranded.     and special requests.

    0%
    of Booking.com reservations
                                  24/7
                                  customer service in 42
    have hidden fees.
                                  languages, 365 days a year.
Die Reise beginnt im Netz - mba-studium.at
How do we do it?

                                                       Flexible payment
               Wider choice               Best price             options      Multilingual
               of properties              guarantee                               content

                                                                                                       To booker

 From looker                        Better         No booking          Better user         Excellent
                               availability              fees            interface      geographical
                                                                                           coverage
Die Reise beginnt im Netz - mba-studium.at
How do we work?

                                     Open
                                  property on
  New partner                     Booking.com            Visitors

  Uploads:
     Rates                                      How do we attract our customers?
                Rates and availability are
                set by the partner in our
    Policies
                         system.
    Content     The property content is
                edited and translated by
                  our team of experts.
Die Reise beginnt im Netz - mba-studium.at
How do we attract potential guests?
Newsletters and Priceline Group websites   More than 8,000 affiliate partners

Pay-per-click search-based advertising

                                                                      Our mobile apps
Die Reise beginnt im Netz - mba-studium.at
Top reasons for choosing a hotel.

   55%        26%       8%           5%
   Location   Price     Reputation   Facilities
Die Reise beginnt im Netz - mba-studium.at
Why are photos important?

    92%   92% of visitors are more likely
                    to book with photos
                                            24 photos

                                            Landscape
                         Positive impact
                          on conversion
                                            Natural light

                              Justify the
                             higher rate    2048 x 1536 pixels

                               Manage
                                            10 photos per room
                     guest expectations
Die Reise beginnt im Netz - mba-studium.at
How vital is the mobile experience?

 The number of connected   Our mobile bookings are             The total value of our
    devices is growing!          growing!                      mobile bookings are
                                                                     growing!

 2000

 1600                                                                            $8
                                                                                 billion
 1200                                                                $3
                                in 2013!              $1            billion
   800                                               billion

Million                                              2011            2012        2013
          2011   2013
Did you know?

                                   Top three reasons our customers
                                   book last minute:
                                                                             40+
                                   27
                                            Spontaneous decision
                                            “Unplanned shopping trip
                                          % in the city.”                    million
               25%                                                            downloads

                                   21
                                            Traveling                         of Booking.com

                                                                              apps
                                            “Roadtrip! Wanna make
                                          % decisions as we go!”

of our bookings are made using a

                                   17
                                              Event
     smartphone or tablet!                    “My daughter has a karate    Average Review Rating
                                          %   competition this weekend.”
Win the
Circles     mobile booking game.
        Event
11 – 12 February 2015
Attract guests with availability.

  It’s all about                  Simplify the     Set up                       Upload
   availability!                  reservation      deals!                       high-res
                                    process!                                    photos!

           25      of reservations are made with
                                                       additional last-minute availability
           %       smartphones and are last
                   minute

            75     of reservations are longer          load availability 12 month ahead
            %      ahead
Keep the process simple for customers.

  It’s all about                    Simplify the                       Set up              Upload
   availability!                    reservation                        deals!              high-res
                                      process!                                             photos!

   Customers want convenience!
   Simplify the process and turn lookers into bookers:

                                                                                 43% of our same-
  Accept Same-day and Next-day Bookings without credit card details.
                                                                                day mobile bookings
                                                                                  are made in the
  Allow customers to book without providing their address details.
                                                                                  same city as the
                                                                                     property!
  Give potential guests the option to book without providing their
  CVC code.
Offer savings with a deal.

   It’s all about                  Simplify the   Set up                        Upload
    availability!                  reservation    deals!                        high-res
                                     process!                                   photos!

 Entice mobile bookers with deal                  A Secret Deal is also a great way to win even
 savings they just can’t resist!                  more visibility on our mobile platforms!
Upload high quality photos.

  It’s all about                    Simplify the                  Set up   Upload
   availability!                    reservation                    deal!   high-res
                                      process!                             photos!

                   You only get one shot at a first impression,
                   and this is especially true on mobile.

                   It is essential to use most relevant,
                   high-resolution photos.
A new way to book.

The perfect guest is just two taps away.

• Step-by-step directions to the front door
  of the property
• Personalised suggestions based on user
  preferences
• Seamless mobile experience
Thank you!

All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™
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