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Dimensions effect new sales - MBG INTERNATIONAL ...
effect
    ®

new sales
dimensions
Dimensions effect new sales - MBG INTERNATIONAL ...
Portfolio

           we at effect® are conquering
           new sales markets
           for your success!
           We stay true to ourselves – and have done so since 2002.
           And we are always inventing new things. In terms of flavours.
           In terms of look and in our own laboratory.

           We are CLASSIC ENERGY – the benchmark within the
           energy segment as a whole with overall growth of 4.8 %.1

           We are FLAVOURED ENERGY – with unique flavours
           and packaging.

           We are FORCE ENERGY – with essential amino acids
           for increased muscle energy.

           We are PREMIXES (10 % ABV ) – with the best
                                                                                              classic
           9 MILE VODKA for unforgettable party nights.

                                                                           flavour

       1
           Source: Nielsen energy drinks market check
           Food retail sector + health and beauty retailers + drinks cash and carries, moving annual total of conv.sales,
 2         week 26, 2018, to week 26, 2019 ( year-on-year comparison )
Dimensions effect new sales - MBG INTERNATIONAL ...
force
              energy

premix

         discover our
          new sides.
              enter.
                        3
Dimensions effect new sales - MBG INTERNATIONAL ...
Portfolio

        our thirst quenchers
        that are hungry
        for success!
        we are known for our strong
        sales ideas. our latest idea is called:
        force energy.

        A strong brand is at home everywhere: in more than
                                                                         effect®   effect®
        50  countries around the world, at 40,000 food retailers         energy    energy
                                                                         CLASSIC   ZERO
        and in more than 10,000 food service outlets.
        And, since early 2020, in the BCAA drinks segment too.
        Why? Because we develop just the right products
        to satisfy people’s demands.

                                                               classic

               effect®
               energy
               VOLTAGE

               effect®
               energy
               PUSHD TRULY ZERO

               effect®
               energy
               PUSHD
                                                  flavour
               effect®
               energy
               BLACK AÇAI

               effect®
               energy
               MASSIVE GUAVA

               effect®
               energy
               SHOCK

 4
Dimensions effect new sales - MBG INTERNATIONAL ...
greater sales with effect® force energy and
               2,500  mg of BCAAs per 0.5   litre can.
                    Now is the perfect time to position the effect® brand more
             broadly. Our force energizers impress new target groups with
                 fresh and innovative flavours. We therefore anticipate another
                                                   quantum leap in the turnover universe.

     effect®               effect®                  effect®                   effect®
  force energy          force energy             force energy              force energy
PERFORMANCE             SHREDDED                   XPLODE                     RIPPED
  Super Berry            Cola Crush              Tropical Blast             Pear Boost

                                                                                                 force
                                                                                                 energy

            effect®
            VODKA  &  ENERGY

            effect®
            RUBY ROCK
            VODKA  &  AÇAI

            premix

                    there’s no arguing with our
                    effect® flavours with 102 % growth.1
                    The PUSHD, PUSHD TRULY ZERO, VOLTAGE, MASSIVE GUAVA,
                    SHOCK and BLACK AÇAI recipes developed in our effect® laboratory
                    strike out in their own direction in terms of flavour and aesthetics.
                    They are unadulterated, exciting and turnover-oriented. Give them a try!

                    1
                        Source: Internal MBG data, comparison of sales of effect® in hectolitres in 2018 and 2019 with no discounts   5
Dimensions effect new sales - MBG INTERNATIONAL ...
Statistiken

           the empirical figures
           send a clear message –
           and that message is effect®!
           effect® has grown continuously since its market launch.
           in 2018  /19, it grew by an impressive 4.8 %1.

           effect® delivers: unmistakable flavours, a unique variety of trading units and
           top quality. We achieve this because we do not leave anything to chance,
           analysing and using consumer data, sounding out the market and seizing
           opportunities. And above all, researching formulas that sell well over the long
           term. This is effect®’s formula for success and this will pay off for you!

                                     102 %incredible sales growth 2 of the effect® flavours

       1
         Source: Nielsen energy drinks market check
         Food retail sector + health and beauty retailers + drinks cash and carries, moving annual total of conv. sales,
         week 26, 2018, to week 26, 2019 ( year-on-year comparison)
 6     2
         Source: Internal MBG data, comparison of sales of effect® in hectolitres in 2018 and 2019 with no discounts
Dimensions effect new sales - MBG INTERNATIONAL ...
effect® increases its sales                                                                  sold effect® cans4
     with selected key accounts3

                                                                                                                                                               98.593.496
 Sales            29 %
growth
   in %                          25.6  %

                                                  3.7  %
                                                                  1.1  %

                 Markant            real          Rewe            Edeka

     The mental energizer is boosting its sales performance
     with huge growth rates in the retail sector too.

                                                                                                                                   57.326.800
     distribution of effect®1

                50 %                             72 %
                                                     Weighted
               Numerical
                                                     distribution
               distribution
                                                                                                         28.180.000

     development of trading units in
     the energy drinks segment3

 Sales
growth
                                                17.5 %
   in %                          14.5 %
                                                                 11.1 %

                  5.5 %

                0.25  l can 0.33  l can         0.5  l can      1.0  l PET
                                                                 bottle

        effect® comes in just the right size for every drinking
        preference. The 0.5   litre can is particularly popular,
        achieving the strongest sales growth of 17.5  % in the
        energy drinks segment.                                                                           2009                      2014                       2019
    3
        Source: Nielsen energy drinks market check
                                                                                              4
        Food retail sector + health and beauty retailers + drinks cash and carries, year to       Source: Internal MBG data, total volume of effect® sales in hectolitres, conv.
        date, conv. sales in weeks 1–26, 2018, vs. weeks 1–26, 2019 (half-year comparison)        into 0.25 l cans                                                                 7
Dimensions effect new sales - MBG INTERNATIONAL ...
Bundesliga

         major effect®
         presence in football,
         with 690 m contacts   1

         in the bundesliga.
         effect® catches the attention of millions of eyes
         on perimeter advertising.

         Football is all about emotions. It moves the masses in Germany, in Europe
         and all over the world. 85,000 fans in Dortmund. 26,000 fans in Bielefeld,
         15,000 fans at the SC Paderborn stadium. Plus 5  million viewers of the
         ­German television football reporting named Sportschau and 1.4   million
         viewers on Sky. Every week. And in the midst of this is effect®. On perimeter
         advertising as far as the eye can see. Surrounded by an atmosphere that
         gives you goosebumps.

         We are a visible part of the teams: the effect® logo features on the team
         busses and the shirt sleeves of SC Paderborn 07. We have exclusive
         serving rights in Dortmund and regularly offer thousands of cans as samples
         live on-site at our partners’ stadiums, thus directly tickles the fans’ taste
         buds. In other words, we turn the football pitch into our brand’s playground.
         We take the enthusiasm at the stadiums and transpose it directly to retail
         spaces throughout Germany.

         The result:
         increased shelf movement, greater sales and higher turnover.

8    1
         Cumulative figure for BVB, SCP, DSC + Wolfsburg perimeter advertising for the whole of 2019
Dimensions effect new sales - MBG INTERNATIONAL ...
pure enthusiasm.
                                                           and effect® plays
                                                               with bvb.
                                                                  More than

                                                              85,000
                                                           spectators at Dortmund’s
                                                               Signal Iduna Park

                                                              24,454
                                                           BVB fans: the Yellow Wall
                                                              is Europe’s biggest
                                                               standing terrace

                                                                   Around

                                                           6.7 million
                                                              fans and 25 million
                                                                  supporters

All eyes on the game: no matter if at BVB, in
Paderborn or at the Schüco Arena in Bielefeld,
effect® reaches an audience of millions with its
football-related activities. An additional of 5  million
viewers are gained only through the German
television football reporting named Sportschau.

                                                                                       9
Dimensions effect new sales - MBG INTERNATIONAL ...
Bundesliga

      500,000 free cans
      as support for football fans
      throughout germany!
      special cans in the clubs’ colours together with the effect® logo

      Close to the fans, close to the consumers: n
                                                 ­ umerous    In particular, the timing of the the large sampling
      partnerships such as promotional cans for our           ­promotions before the game generates a highly emotive
      ­Bundesliga and Esports advertising partners and many   momentum which has a lasting effect and sustainably
      other fan tools such as mousepads and caps create       strengthens the effect® brand.
      an intensive brand experience.

             special limited
             editions
             Binding the fans and the
             clubs together: the specially
             developed limited editions
             for Borussia Dortmund and
             SCP  07 are highly coveted
             collectors’ items. Previous
             sponsorships include special
             limited-edition effect® cans
             for the esport divisions of
             ­VfL  Bochum and VfL Wolfs-
             burg. The fans are kept wide
             awake during the match by
             the s­ timulating effect of the
             caffeine and get a unique fan
             item to take home.

10
once you’ve tasted effect®, there’s no going back
                                              Regular sampling promotions outside of stadiums
                                                put the effect® taste directly in the fans’ mouths.
                                           Other tools are regularly used such as cool caps and
                                            ­mousepads, providing fans with plenty of things that
                                                                        highlight the effect® logo.

effect® is positioned
on the match as well
Among other things, the
logo is clearly visible on
the sleeves of the
SC Paderborn 07
strip and on the
SCP team bus.
                                                                                                      11
Esports

          esports thrill
          as many spectators as
          the champions league.
          the esports market is set to grow by around
          23  % per year over the next five years.1

          Who would have thought that Esports would take off like this – and do
          so globally too? We at effect®! Because we sound out markets, analyse
          ­developments, understand the consumers’ wishes and turn our results
          into excellent products. Because we seek out platforms with huge p
                                                                           ­ oten-
          tial and make effective use of them with a carefully considered mix of
          ­sponsorship and advertising.

12    1
          Source: Deloitte esports study 2019
sports event audiences

                                                                          480  m
                                                                                          453.8  m

                                                       98.2  m

                                                    Super Bowl         Champions        Esports events
                                                           2                                     4
                                                      2019             League final        2018
                                                                              3
                                                                         2018

                                            2
                                                Source: Nielsen, 2019
                                            3
                                                Source: https://www.one37pm.com/
                                            4
                                                Source: Newzoo Global Esports Market Report 2019

                                                                     60 %
                                                      more spectators for the
                                                     FIFA EWORLD CUP final5
                                                            in 2019.
                                            5
                                                Source: FIFA, 2019

                                            development in global
                                            esports turnover 6

                                                                                                   $  1,790  m
                                                                                      $  1,566  m
effect® gaming house
                                                                        $  1,340  m
Since 2017, the FC Schalke   04 Esport
                                                          $  1,096  m
gamers have been training at the effect®
gaming house in Berlin. The energy          $  865  m

drink is ever present on the ‘digital
sidelines’, helping the gamers with their
mental commitment.

                                                2018         2019          2020         2021          2022

                                            6
                                                Source: Newzoo Global Esports Market Report 2019

                                                                                                                 13
Esports

                                                effect® on the air. The energy drink also
                                                features heavily in the TV show ‘ran
                                                eSports – Professional. Gaming. Maga-
                                                zine.’ shown on ProSieben   MAXX.

          21.1 % of the target
          group was reached1–
          effect® sponsorship
          on ‘ran eSports’.
          15-second effect® TV commercial
          on ProSieben MAXX.

          effect® presented the weekly ProSieben MAXX show
          ‘ran eSports – Professional. Gaming. Magazine.’.
          This resulted in no less than 57 million contacts being
          ­gene­rated in 2019 with the co-branded commercial
          alone, which was viewed on average 3.6 times.1 In
          addition, another 17  million contacts were generated
          through ­sponsorship and digital measures. The effect®:
          an ­incredible 74.19 million (gross) contacts!1

          The focus is on, among others, the computer games
          Counter-Strike: Global Offensive (CS:GO), League of
          Legends (LoL), FIFA and Madden NFL. In the show,
          news, game highlights, leagues and events are analysed
          together with different experts each week. In extension,
          various effect® ads are integrated into the ‘ran eSports’
          digital platforms, such as banner advertising in their
          apps.

14    1
          Source: SevenOne Media
74.19  m
  contacts (gross) in total1
 (co-branded commercial,
  sponsorship and digital
         campaign)

     21.1 %
was reached with an average
watch time of 3.6 times from
      the commercial 1

                               15
Esports

          eyes on the prize: effect® is
          stepping up its sponsorship of
          FC Schalke 04 Esports.
          support for FC Schalke 04 Esports, VfL Wolfsburg E-Sport and VfL Bochum
          1848 eSports – and a big boost for effect®.

          It is estimated that around 557 million people around   effect® being positioned as a mental energizer fits per-
          the world will be consuming esports competitions by     fectly with Esports, as it’s all about speed, tactics and
          2021. And effect is always on the game! As the
                  1               ®
                                                                  finesse. The traditional energy drink ingredients – caf-
          current sponsor of FC Schalke 04 Esports and a former   feine, taurine, inositol and glucuronolactone – are very
          partner to the VfL Wolfsburg E-Sport and VfL Bochum     popular among gamers. The added vitamins B 2, B 12
          1848 eSports teams, we reach millions of fans through   and B 6 help to reduce tiredness.
          the most popular gamers on the scene.

16    1
          Source: Newzoo Global Esports Market Report 2018
gaming in figures

                                                            34.3  m                                  557  m
schalke relies on esports –                               people in Germany                  people around the world
                                                           occasionally play                will be consuming esports
and on effect®                                                 games3                         competitions by 20214

About 115 million people around the world
are playing the fantasy online game League
of Legends (LoL). The 2018 world finals were
followed by no less than 99 million fans.2 In July         € 4.4  bn                               € 2.8  bn
                                                         is the sum generated                     turnover in the first
2018, the energy drink signed its third spon-                                                                     6
                                                         by the German gaming                        half of 2019
sorship contract in the Esports sector of the
German Bundesliga clubs with FC Schalke  04                industry in 20185

Esports.

                                                     3
                                                       Source: GfK, August 2019
                                                     4
                                                       Source: Newzoo Global Esports Market Report 2018
                                                     5
                                                       Source: Game, 2018
2
    Source: Statista                                 6
                                                       Source: GfK, August 2019

                                                          strength and concentration
                                                          for the bite of the wolves
                                                          Starting in 2017, effect® enjoyed a high profile
                                                          as an official supporter of the team VfL Wolfs-
                                                          burg E-Sport. With co-branded strips, promo-
                                                          tions, contests and meet and greets. In other
                                                          words, whether you’re a player or a fan, there’s
                                                          no overlooking of effect® in the world of gaming.

                                                                                                                          17
OOH / Digital

                                                                           more than 63  m visual contacts
                                                                              Alexanderplatz, Berlin. More than 100,000
                                                                                 visitors a day! The ‘Alex’ in Berlin is one of
                                                                               Europe’s busiest squares. Resulting in huge
                                                                                                      awareness for effect®.
Wandsbeker Chaussee, Hamburg

A23 Traffic Tower, Hamburg

                      338  m2 of optimally placed
                      outdoor advertising1
                      Reeperbahn, Hamburg. effect® shows
                      those visiting Hamburg’s red-light district     Velodrom, Berlin
                      what a true Reeperbahn big hitter looks like!

   18             1
                      Source: B.A.B. MaxiPoster
berlin,
hamburg,
world wide web!
effect® is present at highly frequented
                                                             effect® achieves
places – both on and offline.
                                                             media penetration
                                                             of 56  m.2
We know a thing or two about having an effect, as also
demonstrated by our out-of-home campaign. 100,000            It is easy for effect® to
people cross the Alex square in Berlin every day. So         engage with – and get
naturally, we catch people’s attention with a large adver-   itself talked about by – its
tising poster. We demonstrate greatness at a glance on       target group on YouTube,
Hamburg’s Reeperbahn and at highly frequented motor-         Instagram and Facebook!
way points too. And then there’s online advertising: with    Media penetration of
spendings of more than a million euros for Digital Twitch,   56  million was achieved via
Facebook, Instagram, ran eSports digital and YouTube, we     the effect® social media
position the effect® brand within the relevant channels.     channels in 2019.

                                                               Source: Internal MBG data,
                                                             2	

                                                               digital evaluation           19
POS Platzierungen

                                                        effect® gets in
                                                        on the game!
                                                        The sturdy, high-quality football
                                                        table boasts quality elements –
                                                        and plenty of space for clearly
                                                        visible effect® branding!

             taking it easy with effect®
             The weatherproof 140 × 180  cm
             beanbag is flame-retardant and
             UV-resistant. It’s a faithful friend for
             indoors and out.

20
makes cash
registers ring.
effect® as an
eye-catcher.
 effect® stands out and catches
­people’s eye with its unusual ideas.

Grabbing people’s attention with attractive set-ups and
boosting sales with promotions – that’s a job for effect®!
Be it a football table, a beanbag or a stylish branded
effect refrigerator: Widespread availability and listings at
all relevant key accounts is gained. It’s hard to overlook
effect® in the retail!

                                                               21
Brandings

      tailored effect®
      room concepts in the
      food service sector.

      effect® creates an at-    We plan entire concepts with the         with standardised effect® communi­
                                restaurateurs and interior designers.    cation in outlets in the cities. We
      mosphere and visibility
                                The design of individual food service    develop furniture which is tailored
      with elements or with     elements such as counters or DJ          to the venue, such as exclusive bar
      entire room concepts!     desks is given effect brand visibility
                                                     ®
                                                                         tables with sophisticated lighting
                                too. As such, we combine the bar         and integrated ice buckets in the
                                operators’ desire for unique design      effect® style.

22
café europa in bielefeld
                                                                              XXL LED wall created by effect®
                                                                               gives the dance floor a facelift.

                                                                        LED acrylic glass poseur tables with
                                                                      branding surround the dance floor and
                                                                                round off the brand’s visibility.

xxl led wall                          the hands-on effect®                     stylised ceiling lights
A matrix of 35 fields. 18 flat screens Ice buckets integrated into custom      These reflect the effect® logo and
and 17 laser-cut effect® logos.       furniture are just one of the brand      create a strong brand image at the
                                      communication highlights.                5   Elements nightclub in Wildeshausen.

                                                                                                                         23
POS Material

               effect® tools:
               masters of
               unique servings.
               clever serving tools
               increase sales significantly.

               Presentation matters. The effect® serving tools combine
               ­aesthetics with ease of use and are therefore a perfect fit
               for the brand. The high-class serving tools were designed,
               having the highest standards in mind. The puristic design
               language, the lush matt red colouring and effect® branding
               on both sides boost the brand’s visibility to an exceptional
               level – right in front of the guests.

                                                                              360°  cooler
                                                                              Two doors,
                                                                              quicker access,
                                                                              double the fun.

                                                                              spotlights
                                                                              effect® sends a
                                                                              clear signal to the
                                                                              guests with eye-­
                                                                              catching neon signs.
24
effect® mini cooler
 The warm interior lighting
     attracts the attention
     of people at the bar!

                              serving tools
                                There are three
                                styles of effect®
                                  serving tools:
                                  Luxury, Wave
                                   and Square.

                                                    25
Classic Energy

       effect® classic:
       sweetens your sales,
       with or without sugar.
       a strong brand with two classics

       Consumers around the world are impressed by the classic flavour with
       sugar. We are always demonstrating real innovation in our effect® laboratory:
       effect® zero as a sugar-free version gives people a sweet taste without the
       use of sugar. Nor does it taste of an artificial sugar substitute.
       This development achieved in the effect® laboratory has paid off and
       demonstrates what the brand is capable of!

 26
two cans with one thing
                      in common: sales!
               This perfect pairing will put you in pole
               position in the race for increased sales.

 with energy
compounds

                                                           27
Flavoured Energy

          the kick-starters
          in the turbo segment,
          energy.
                                                                                                                     effect® energy
                                                                                                                            PUSHD
          the new sales boosters –                                                                                 Tastes sweet and
                                                                                                                provides just the right
          developed in the effect®                                                                                   stimulating push
          laboratory!                                             effect® energy           effect® energy
                                                                 MASSIVE GUAVA                 SHOCK
                                                                  A pink liquid that   An innovative flavour with
          With 4.8 %,1 effect® boasts the                        tastes sweet and       ginseng and guarana
                                                                        fruity
          strongest sales growth in the
          German energy drinks market. We
          are consolidating this position at a
          breathtaking pace: after 15 years,
          we began to develop energy drinks
          with new flavours in 2017. All the
          new flavours and packaging de-
          signs are the result of sound target
          group and market analyses. They
          win over new customers and keep
          the existing ones loyal to the brand.

      1
          Source: Nielsen energy drinks market check Food
          retail sector + health and beauty retailers + drinks
          cash and carries, moving annual total of conv.sales,
          week 26, 2018, to week 26, 2019 (year-on-year
 28       comparison)
102 % sales growth 2 –
                                                                                                          in just 365 days!
                                                                                 Our target group is open to new trends. In addition to
                                                                              the traditional products, the market demands innovative
                                                                                  designs and new and diverse flavours. Test the taste
                                                                                                                 and see the difference.

               effect® energy PUSHD                                 effect® energy VOLTAGE                effect® energy BLACK AÇAÍ
                    TRULY ZERO                                       Its slightly sweet and sour           Halal-certified, delicately fresh
                Impresses on the tongue                                 notes make it sparkle                sweetness with guarana
                  and as a sugar-free                                 pleasantly on the tongue                   and ginseng notes
                      version too

                                                                                                  all flavours with
                                                                                              energy compounds

2
  Source: Internal MBG data, comparison of sales of effect® in hectolitres in 2018 and 2019
with no discounts                                                                                                                              29
FORCE ENERGY

     effect® force energy:
     bcaas and energy for
     more turnover.
     2,500 mg of bcaa per 0.5   litre can.
     with no sugar, fat or calories!

                                                                     effect® force energy
     We asked ourselves: how can we supply muscle cells           PERFORMANCE Super Berry
     with even more energy? Our solution is extremely            A full-bodied and fruity, aromatically
     ­delicious and highly effective thanks to the combi­               refreshing berry flavour!

     nation of the essential amino acids l­eucine, valine and
     isoleucine in the ratio of 2:1:1. This boosts the release
     of insulin in the body and carries more glucose to the
     ­muscle cells, which r­eleases more energy and slows
     down muscle loss. BCAA are branched-chain amino
     acids. These make their way into the muscles via the
     blood, which explains their fast effect.

     » Energy drink with BCAA and carbonic acid
     » 2,500  mg of BCAA in every can
     » Always to be placed alongside traditional
       energy drinks
     » BCAA are essential branched-chain amino acids
     » The body needs essential amino acids, but is
       unable to produce them itself
     » The addition to a workout
     » Modern drinks for fitness-oriented consumers
     » Blend of leucine, valine
       and isoleucine in a 2:1:1 ratio
     » Sugar-free, fat-free, calorie-free
     » Vegan
     » For hard workouts, long workdays
       and tough challenges

30
effect® is taking BCAA drinks from
                                                            the gym and putting them in the market.
                                                            Gyms are a booming industry. The number of people signing up
                                                            for gym membership has been on the rise for years. The figure
                                                            for 2018 was in excess of 11 million – with 4.3 million even
                                                            exercising more than once a week.1 More and more, society is
                                                            focusing on fitness and awareness. effect® FORCE ENERGY is
                                                            now generating greater retail sales with 2,500 mg of BCAA per
                                                            can and four exciting flavours. We are ready to push your sales.
                                                            Are you?

       effect® force energy                              effect® force energy                                 effect® force energy
      SHREDDED Cola Crush                               XPLODE Tropical Blast                                 RIPPED Pear Boost
Intensive cola notes meet a fantastically              Exotic and tropical meets a                         A juicy and sweet pear flavour
           fresh citrus flavour!                         bombastic fruit flavour!                          that’s punchy and refreshing!

                                                                          four types, one trading unit
                                            All four types are sold in retail in 0.5   litre cans. The packaging really
                                              hits the spot, so to speak. The dots are organically joined to one
                                            ­another and are reminiscent of the branched-chain essential amino
                                                                acids packed inside every can in large quantities.

       1
           Source: Statista, 2018                                                                                                           31
Premixes

      effect® will really
      shake up the
      premix segment.
      the effect® premixes with 10 % ABV boast
      flavour and a good eye for trends.

      Open the can and party hard – it’s as simple as that.
      The superb combination of effect® classic or effect®
      BLACK AÇAÍ with 9 MILE VODKA means all flavour and
      party fans will get their money’s worth. The two taste
      sensations made by effect® give the growing fan base
      of premixed alcoholic beverages true quality in a cool
      matt black look. Roll on the weekend!

                                                                             effect®
                                                                         VODKA & ENERGY
                          with energy                              High-quality 9 MILE VODKA and
                                                               popular effect® Energy in a premix version.
                          compounds                              The perfect mixed drink for exclusive
                                                                    moments when out and about.

32
ready to ruby rock
                                   Ruby Rock is the second vodka-energy premix
                                   made by effect®. The fruity formula benefits
effect®
                                   from the especially high-quality, granite-filtrat-
VODKA  &  BLACK AÇAÍ
Granite-filtrated 9 MILE VODKA
                                   ed mild flavour of 9 MILE VODKA. This brings
meets fruity effect® BLACK         the primary flavours of effect® BLACK AÇAÍ
AÇAÍ. The Ruby Rock is a truly
                                   to the fore. An expressive, complex, aromatic
expressive mix which is made for
unforgettable nights.              ­drinking experience!

                                   Place some ice cubes in a glass, pour in
                                   4  cl of 9    MILE VODKA, add 0.25   litre of e
                                                                                 ­ ffect®
                                   BLACK AÇAÍ and garnish with seasonal
                                   ­berries. Your Ruby Rock is ready!

                                                                                            33
Trading unit diversity

        effect® remains unique
        in the energy-drinks
        segment.
        product diversity as a turnover booster
        for effect® – and for the retail sector!

        Individuality knows no bounds. And the same goes
        for the effect® trading unit sizes. The right flavour for
        every taste, the right amount for every thirst, the right
        pack­aging for every occasion. This is what makes
        effect® the ideal everyday companion.

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effect-energy l www.effect-energy.com

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