DISTRACTED DRIVING 2019 - Liza Lemaster-Sandbank Occupant Protection Division - National Law Enforcement Liaison Program
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DISTRACTED
DRIVING
2019
Liza Lemaster-Sandbank
Highway Safety Specialist,
Occupant Protection Division
Distracted Driving – what you need to know….
• Legislation
• Data
– Target audience
– National Survey
• What’s new? Call to Action
– Strategies
• Enforcement
• Building Momentum
• Observations
State Text Messaging Bans for all Drivers
47 States and DC, PR, Guam, Virgin Islands have a texting ban, all but 3 States have a texting ban
ME
WA VT
MT ND NH
MN NY MA
OR
ID SD WI CT R
MI I
WY PA N
IA J
NE OH DE
NV IL IN MD DC
UT WV
CO VA
CA KS MO KY Pending
NC
TN
AZ OK
NM AR SC
MS AL GA
TX
AK
LA
FL
Primary Enforcement PR
(all drivers) 42 States
HI Secondary Enforcement
(all drivers) 5 States
3 States (MT, AZ, MO) Do Not have a
Texting Ban
All Driver Hand-held Cell Phone Bans in the U.S.
16 States and DC, Guam, Puerto Rico, and the Virgin Islands have hand-held cell phone bans for all drivers
ME
WA
ND VT
MT NH
MN NY MA
OR
WI RI
ID SD MI
CT
WY PA NJ
IA
NE OH DE
IN
NV IL MD
WV DC
UT
VA
CO
MO KY
CA KS
NC
TN
AZ *OK
NM *AR SC
AL GA
MS
AK
TX
*LA
FL
Puerto
**HI Primary Enforcement Rico
(all drivers)
** Hawaii doesn’t have a statewide hand-held law, all four Hawaiian Counties have hand-held ordinance bans with stiff penalties.
* Oklahoma and Louisiana prohibit hand-held cell phone use for learners and intermediate license holders.
4
* Arkansas prohibits hand-held cell phone use for 18-20 year olds.
Updated
The extent of mobile phone use according to CTIA:
• According CTIA Everything Wireless, in 2016 almost every person in America
has a mobile phone.
• There are now more wireless devices than Americans, with about 1.2
devices for every person in the country.
• Ninety percent of consumers say they read a message within minutes of
receipt.
Increasing Use of Cell Phones In 2016, in the U.S., there were: • 396 million wireless subscriptions (1.22 per person) • 309.8 million smart phones & tablets • 5.3 billion text messages per day (CTIA, 2017) 6
Distraction is a Problem
Distracted Driving Facts to consider:
• In 2016, there were 3,157 fatal crashes that
occurred on U.S. roadways that involved
distraction (9% of all fatal crashes).
• In 2016, 3,450 people were killed in motor
vehicle crashes involving distracted drivers.
(NHTSA)
• Thirteen percent of all distracted drivers using
their cell phones were 15-19 years (cell-phone
distracted drivers in fatal crashes).
Demographics & Characteristics of Distracted
Drivers
• An estimated 415,953 passenger vehicles driven by people using handheld cell
phones at a typical daylight moment in 2017.
• The 2017 NOPUS found that handheld cell phone use continued to be higher among
female drivers than male drivers.
• Handheld cell phone use continues to be highest among 16- to 24-year-old drivers,
and lowest among drivers 70 and older.
Source: NHTSA- 2017 National Occupant Protection Use Study (NOPUS)
Sur vey Objectives
• The 2015 National Survey on Distracted Driving Attitudes and
Behavior (NSDDAB) collected data on drivers’:
– demographic and type descriptions;
– extent and frequency of cell phone and app use, texting, and
other device use;
– attitudes, perceptions, and consequences of distracted
driving; and
– knowledge of and attitudes toward measures to deter
distracted driving.
• Results were compared to the 2010 and 2012 NSDDAB results.
Frequency of Answer ing & Making Phone Calls by Year
50%
40%
30%
20%
10%
0%
Sometimes
Sometimes
Never
Never
Always
Always
Rarely
Almost Always
Rarely
Almost Always
2010 2012 2015
Answer Call Make Call
Source: 2015 NSDDAB
10Perceived Driving Differences When Talking
on a Cell Phone, Texting, and Using Apps
Driving Behavior Talk Text Use Apps
No difference 52.6% 31.3% 52.5%
Distracted/Not as aware of things 20.1% 33.8% 20.9%
Drive slower 12.4% 12.6% 7.8%
More focused/pay more attention 4.3% 4.4% 3.2%
Drift out of the lane or roadway 1.2% 4.2% 3.4%
Drive erratically/less carefully 1.0% 1.9% 0.0%
Other responses -National Distracted Dr iving Awareness Campaign • April is National Distracted Driving Awareness Month – April 08 -15, 2019 – National Advertising Campaign – April 11 – 15, 2019 – Enforcement Mobilization
Call to Action for April 2019 Addressing the issue – Enforcement – dedicate the time and effort, perception is reality Understanding the extent of the problem locally – DD Observations, highly-visible observations, plain clothes, great earned media piece Engaging the community – Share observation results pre- enforcement to raise awareness and inform the community about stepped up enforcement, extent of the issue
Connecting Law Enforcement to Disconnect Dr ivers from
Distracted Dr iving (C2D)
• Distracted driving month is an opportunity for States and local law
enforcement to implement a variety of activities to include public
information, education, and outreach, as well as highly-visible
enforcement and communications.
• U Drive. U Text. U Pay. - The 2019 campaign encourages partners to
participate in a coordinated enforcement initiative.
• Law Enforcement kick-off - Connect to Disconnect, C2D.U Drive. U Text. U Pay. - Connect to Disconnect (C2D)
• A 1-day national distracted driving enforcement and awareness initiative
coordinated by State Highway Safety Offices and Law enforcement
agencies across the country.
• Law enforcement will join together to send a zero-tolerance message to
the public: driving distracted on America’s roadways will result in a
ticket.
• The initiative will be comprehensive, including creative enforcement
strategies, earned and paid media, social media, and awareness efforts.C2D Enforcement Initiative – April 11, 2019
• Time: 4-hour enforcement period determined by the participating law
enforcement agency
• Location: A single or multiple locations as determined by the participating
law enforcement agencies
• Enforcement Strategy: There are a number of strategies that have been
successfully implemented and documented during the three NHTSA Distracting
Driving Demonstration Projects.
• Media: Press release the day of the event, schedule coverage the day of the
event or shortly after to discuss the results of the effort. Interviews with local
TV, Radio or newspapers are encouraged.Enforcement Techniques
ENFORCEMENT TECHNIQUES BY NHTSA DEMONSTRATION PROJECTS AND SITES
2. High visibility Enforcement of 3. Evaluating the Enforceability of
1. High Visibility Enforcement
3 ENFORCEMENT PROJECTS Distracting Driving Law- Expansion to Texting Laws: Strategies tested in CT
of Distracted Driving Laws
larger areas and MA
DEMONSTRATION PROJECT Hartford, Syracuse,
California Delaware Connecticut Massachusetts
SITES Connecticut New York
ENFORCEMENT TECHNIQUES USED
Spotter Technique
Roving Patrols
Unmarked Vehicles
Motorcycle Patrols
Intersection enforcement
Stationary/Covert Enforcement
Lane Splitting
Saturation Patrols
Checkpoints A Month of Awareness
Sustained Enforcement during the month Media Communications
Daily enforcement is encouraged, Products for Enforcement Action Kit (PEAK) are available for
Integrated distracted driving enforcement during regular traffic use and include earned media materials such:
enforcement patrols, and o 2019 Anti-Distracted Driving Enforcement Campaign
Tracking citation data and ultimately sharing these numbers earned media materials –
internally can help encourage law enforcement to step up Fact Sheet / Talking Points
Sample News Release (Pre-Event)
enforcement efforts, as well as lead to adjustments in operations.
Sample News Release (Post-Event)
Enforcement tactics to consider:
Sample Op Ed
o Use an intersection to observe and enforcement the law,
Take advantage of campaign materials
o Consider a high traffic volume area where potential stops https://www.trafficsafetymarketing.gov/get-
are safe, materials/distracted-driving/u-drive-u-text-u-pay/peak-
o Select a location that provides a good vantage point, and enforcement-kit
o Consider the spotter technique to enforce the law.
High Visibility Enforcement Operation
Distracted Driving Resources
National Enforcement Initiative NHTSA’s website is always a great resource for statistics, laws,
campaign material downloads and more. Follow the link and
o Connect to Disconnect (C2D) 4-hour enforcement initiative
explore.
on April 11, 2019 to conduct a coordinate enforcement
operation with multiple agencies across the country;
https://www.nhtsa.gov/risky-driving/distracted-driving#nhtsa-
o Determine a specific Time of Day to conduct the
action
enforcement operation,
o Capitalize on the effort and share the news via an earned
media event or press release.Observation Form
National Distracted Dr iving Awareness Campaign
• National Distracted Driving Awareness Month
– April 08 -15, 2019 – National Advertising Campaign
– April 11 – 15, 2019 – Enforcement Mobilization
– Social Norming Campaign – continues the remainder of the
monthTHANK YOU
LIZA LEMASTER-
SANDBANK
202-366-4292
LIZA.LEMASTER@
DOT.GOV
21NHTSA’s 2019 National Distracted Driving
Awareness Month Campaign Update
Lori Gabrielle Millen
February 20, 2019#
April is National Distracted Driving Awareness Month
• In April 2019, States and communities across the country will
participate in the sixth annual
National Distracted Driving Awareness Month.
• U Drive. U Text. U Pay. – NHTSA’s national high-visibility multi-
media advertising campaign and law enforcement blitz to
enforce distracted driving laws.
• Target Audience: Men & Women 18-34 (w/a slight skew to
women)
• Paid Multi-Media: April 8-15
Enforcement: April 11-15
Social Norming: April 15 - 30#
U Text. U Drive. U Pay. Enforcement Campaign Resources
NHTSA has developed downloadable resources – tools - to help make law
enforcement’s job a little easier when they’re communicating with the public.
These tools, which are fill-in-the-blank templates for the captain, chief, or
other officers, give the enforcement dates, the national data, and explain why
officers are enforcing distracted driving laws.
This is not about giving tickets; instead it’s about helping law enforcement
agencies create a positive shift in motorists’ behaviors’ by motivating them to
put their phones down to avoid a ticket, which helps save lives.
These resources include:
• English and Spanish Language TV Spots
• Paid Media Campaign (coming soon)
• Products for Law Enforcement Action Kit (PEAK)
• Connect-to-Disconnect (C2D) Enforcement Resources#
NHTSA PEAK Enforcement Campaign Resources
All materials are available on trafficsafetymarketing.gov
Products for Enforcement Action Kit (PEAK)
* FAQs/Talking Points (Spanish coming soon)
* Pre and post-Enforcement News Releases (Spanish coming soon)
* Sample OpEd (Spanish coming soon)
* Sample Social Media Posts (coming soon)
* English & Spanish Language Logos
* Additional Fact Sheets# NHTSA C2D Enforcement Campaign Resources All materials are available on trafficsafetymarketing.gov Connect-to-Disconnect (C2D) • Overview • Sample Timeline • Observation Survey Strategies • Pre-Event Press Release • Distraction Enforcement Spotter Techniques • Post-Event Press Release • Sustained Enforcement Strategies • NHTSA Distracted Driving Enforcement Demonstration Project Strategies
#
Examples of how you can use PEAK and C2D materials
Goal: to increase information sharing & collaboration within communities
• Use the resources on TSM to share information about enforcement
activities:
* News releases
* Community newsletters, calendars and list-serves
* Social media websites (FB, Twitter)
* Local events – farmers’ markets, charity races, school activities
* State and community-based websites# What law enforcement can do AFTER the enforcement period
# U Drive. U Text. U Pay Distracted Driving - Contact • Lori Gabrielle Millen • Marketing Specialist • DOT HQ • lori.millen@dot.gov • 202-366-9742
Vehicle Recalls Outreach
Kil-Jae Hong
February 20, 2019#
Vehicle Recalls - The Issue
• For the past few years, there have been more than 900
vehicle recalls affecting millions of automobiles
• The biggest recall in U.S. history is the Takata Air Bag
Recall
• Estimated 37 million vehicles
• Includes approximately 50 million air bag inflators
• About 25% of open recalls DO NOT get repaired
• ALL repairs are FREE
• Worked so far with DMVs, Tribal Nations, Online Automotive
Sites, and Insurance Industry.#
Vehicle Recalls – What You Can Do
• We need your help!
• Website – post information about recalls
• Correspondence (E-Blasts, Newsletters, Weekly
Updates)
• Events Outreach – pass out information to community
• Social Media Messaging – post messages and videos
regarding recalls
• Word of Mouth – have law enforcement spread the word
to family, friends and neighbors
• Materials and Messages Available on
trafficsafetymarketing.gov
• First push on March 7 for Daylight Savings#
Vehicle Recalls - Contact
• Kil-Jae Hong
• Marketing Specialist
• DOT HQ
• Kil-jae.hong@dot.gov
• 202-493-0524You can also read
