www.canarias-digital.com - Canarias Digital
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
www.canarias-digital.com
www.canarias-digital.com
Canarias Digital 2019
Dossier
About Canarias Digital
u Canarias Digital is the largest annual Digital Marketing Congress in the
Canary Islands, aimed at SMEs, entrepreneurs and professionals. In the
hands of the leading professionals in this sector, attendees will learn how
to take full advantage of marketing tools and incorporate these
disciplines into their businesses.
u Date: 3 to 5 octuber2019
u Hours: 8:00 - 19:00 each day
u Place: Pending
u Web: www.canarias-digital.com
u App: Canarias Digital
Download hereà
https://canarias-digital.com
Target CEO, CMO, CTO
Marketing
Directors and
Marketing
Managers
Professionals and
Postgraduate
students
Small Business,
and self-
employed
Number of
Capacity of 300
attendees via
people in
streaming of
attendance
more than 3,000
people
www.canarias-digital.com
Objectives of the event
Raise awareness about the importance of digital
communication channels.
Illustrate about the effectiveness of digital
market tactics for business.
Promote the use of digital marketing strategies
in companies of any size.
Promote the creation of a business marketing
network that encourages feedback.
Contribute to the positioning of the "Canary
Islands" brand and promote competitiveness in
its economy.
www.canarias-digital.com
Benefits for the Participant
Position
your brand
Knowing
exactly how to
successfully Find business
implement the opportunities
latest
techniques.
How to get
benefits
from
digital
marketing
Networking
Meet potential
designed for
customers in maximum
person visibility and
traffic
Presence on
Website,
Mobile App
and congress
social
networks www.canarias-digital.com
Benefits for Sponsors
Increase
brand
awareness in
Spain
Meet your Generate
customers better leads
in person
Benefits
Sponsors
Presence on
Website, Develop
Mobile App stronger
and congress influencer
social relationships
networks www.canarias-digital.com
Benefits for Canarias
Contributes with
SME capacities
local economic
development
development
Potential
increase in
Positioning of
demand for
CANARIAS brands
digital marketing
Benefits services abroad.
for
Canarias
www.canarias-digital.com
www.canarias-digital.com
Our Team Nana González business advisor and project manager
with +20 years experience. Marketing Manager
managing brands in Coca Cola, Subway, Domesa,
Ponche Crema, Juvé & Camps, Marqués de Riscal,
Undurraga among others in his time. Currently CEO in
Magenta Group.
Juan Barham business advisor and project manager
with +25 years of experience in the area of marketing,
sales and project management of TIC services, with a
long track record handling high-impact projects in
companies of various sectors. Currently COO in
Magenta Group.
Keyla Valerio Dorelis Padrón Karla Gásperi Andy Addison-Smith Guillén Castellanos Eduardo Croissier Fernando De León Jose Navarro
Art Director International Speakers & PR & Translator & Master of Pitching for StartUps
Brand Embassador Brand Embassador
Congress coordination Communication Social Networks ceremony Europe LATAM
www.canarias-digital.com Speaker Èlia Guardiola (Spain) Speaker in the Emotional Marketing, Storytelling, Content Marketing, Tourism and Experiential Marketing areas. Co-organizer of several Digital Marketing events and trainer in business schools. She is titled by the UOC in Social Media Marketing, e-Marketing and e-Commerce, along with other formal training in Tourism, Marketing and Communication. Author of the blog www.eliaguardiola.com PRESENTATION: ”How to boost the traffic and the image of your ecommerce in Pinterest" In this talk we will see how powerful Pinterest is when including this social network in our Social Media Marketing strategy for our online store. We will see the potential it has and how we can create content that attracts, generate more traffic to our ecommerce and boost our brand image by giving doses of Emotional Marketing and Storytelling.
www.canarias-digital.com Speaker Billie Sastre (Spain) The first specialized consultant in customer service through social networks in Spain. With her work, she helps customer service managers in companies that have an online presence to improve their reputation, increase their sales and generate more "commitment" with their customers. PRESENTATION: "How social networks have revolutionized customer service" When customer service in the online environment took off, more than 10 years ago, customers went to social networks to complain because they had had a bad experience elsewhere. The spectacular penetration of mobile technology in the last 4 years and the fact that most people have the power to communicate with brands, thanks to smartphones and other terminals connected to the Internet, has revolutionized the concept and the way in which customer service is managed in the digital ecosystem.
www.canarias-digital.com Speaker Elena De Real (Canarias) Known in the digital world as MOADiario, Digital Corporate Communication Consultant for Small Businesses and independent professionals. With a system called MOA method: Motivate, Organize and Act. She is a conector. Her strength: a globalized vision of problems and updated knowledge to provide various solutions. In addition to the ability to adapt the technical language to any audience. She have been creating content since 2008 on her blog www.moadiario.es and website www.moaconsulting.es PRESENTATION: ”How to make most of your time in LinkedIn” Every time someone thinks of Linkedin, he looks bored, confused, scared and even afraid, although we all know that there they are the companies, recruiters, customers, suppliers and even possible collaborators of the future. For this reason Elena created this talk where she demystify the great fears, and show the big mistakes that we make in this social network. She contributes with guidelines about how to make the most of the time using this network.
www.canarias-digital.com Speakers Estefanía Cárdenas (México) Author of the book "Sin marketing no hay Amor", Owner of her own Digital Marketing agency, international lecturer, professor, and member in diverse groups. She is columnist in the international network FluMarketing, in which the best exponents of Latin America in the digital field write about topics of interest and new trends. EXMA member and Vice President of Digital Transformation and New Practices of the National Association of Public Network Professionals in Mexico. PRESENTATION: "Without marketing there is no Love” What do you feel when you buy? What do you feel when you sell? There are some implicit feelings in the sales or advertising process, that are naturally perceptible: the impulse, the emotion, the satisfaction, the empathy and of course the happiness, Buy and sell, in our current times, determine the main pillar of our social ecosystem. We all do marketing, especially when we fall in love, it's time to learn how to transport that knowledge to business and build a brand to be loved.
www.canarias-digital.com Speaker María Díaz (España) Social Communicator and Master in Strategic Marketing. In addition, she is an expert in Email and Automation Marketing, communication strategies, content and various tools and digital strategies. After developing professionally in multinationals like Telefónica as an expert in Marketing, during the last years she has specialized in the online world and today, after having held different positions in Doppler Email Marketing, she holds the position of Country Manager in Spain. As a lecturer, María has participated in major events such as Digital Marketing Day, World Quondos Record and OMExpo, as well as in Masters of Business Schools such as IEBS, EUDE, EAE Business School, among others. PRESENTATION: "Email Automation: The ideal gateway to hypersegmentation" The ways to implement email strategies and marketing automation have advanced to such an extent, that conventional newsletter presentations are moving away from their goal of improving business results. The market demands us, increasingly, to apply hyper-segmentation strategies based on diverse factors that contemplate the individuality of each Subscriber to offer customized experiences.
www.canarias-digital.com Speaker Alexis Socco (Argentina) Marketing and digital communications consultant with more than 10 years of experience in the area. From his consulting firm Zer Consulting, he gives advice, training and coaching to individuals and organizations. He works as an international speaker, where he covers topics such as Digital Marketing, Disruptive Marketing and Technological Media. He is a professor of Communication at the Fasta University of Argentina and offers courses and workshops on Digital Marketing in his country and Latin America, especially designed for Universities, Small Business and entrepreneurs. PRESENTATION: "Disruptive Marketing" We know that the technological transformation has modified the work and personal relationships, and that there are also paradigm and generational changes. In effect, what is sought with Disruptive Marketing is to break with the traditional, try new things all the time and relate to people. In current marketing, you can not know what the target audiences are worried about if you do not pay attention to their behaviors. Today, the key is how we issue the message and how much we know the consumer.
www.canarias-digital.com Speaker Carlos Allier (México) With more than 15 years of experience as quality systems and processes consultant, passionate about business. He has advised public universities and private companies in Mexico. He is currently director and founder of the consulting firm InterCima Consultores, and a founding partner of Extabit Consulting. International President of the International Chamber of Innovation and Entrepreneurship. Creator of the Transformational Management System Model (SGT). PRESENTATION: "Augmented Reality" The great step " Proven studies worldwide, show that the contents presented through the Augmented Reality, has a higher level of remembrance. The evolution of mobile devices has been fast and universal, but has barely allowed us to reflect on its possibilities in the field of marketing. Currently these devices multiply their applications, and one of the areas of development is the use of innovative proposals under the technology of Augmented Reality. .
www.canarias-digital.com Speaker Ray Marfil (México) He has been speaker at major universities in Mexico, Colombia and Ecuador as well as in international marketing, entrepreneurship and human development events. He has taught at the main universities in Mexico, Colombia and Ecuador for more than 12 years. Consultant for companies in the United States, Spain, Mexico and Colombia. He collaborates and writes content for the blogs of Hostgator, Benchmark Email, SEMRush, Webempresa and Metricool. Is brand ambassador for Webempresa in Mexico. PRESENTATION: " Learnership : Motivation for entrepreneurship " It is a movement that takes the entrepreneurial spirit to the main cities in Spanish-speaking countries. In a Stand Up type format and telling funny stories, Ray will convince the audience that entrepreneurship is an attitude towards life, and a path of self-knowledge. But the most important thing is that we all have the ability to fight to achieve our dreams
www.canarias-digital.com Speaker Fernando Rubio (Spain) Community Manager specialized in Social Media, Content Marketing and Web Analytics. Head of Studies and professor in the Digital Marketing Master of @AulaCM www.aulacm.com and his blog www.fernandorubio.es PRESENTATION: "Effective marketing and communication strategies on Twitter" Transformation of Twitter: ideas and creative communication strategies on Twitter. Success stories of brands and practical examples. Analytics and measurement.
www.canarias-digital.com Speaker Fernando Puente (Canarias) Has more than 21 years of experience working in IT, the last 12 years in media. He started working with WordPress in 2007 but did not fall in love with it until well into version 3. He specializes in performance for large media and online commerce. Currently, he works as a business consultant and technical manager of different online platforms. PRESENTATION: "Improve the speed of your site, WPO for everyone!" The speed of your site is one of the important factors to have a better user experience and better search engine positioning, but do you know why your site is fast or slow? What elements affect speed and how to prevent or correct them? ? There are many elements, known or not, within our web project normally developed with a CMS that can affect performance and possible bad experience, increase costs and even generate sales losses. Come with me to know all the factors that can negatively affect the speed of loading of the pages of your website and performance in general.
www.canarias-digital.com Speaker Juan Manuel Domínguez (Spain) Has been a Consultant Director at TMC Consultores Comerciales since 1996, advising national and multinational companies in Europe and Latin America on projects to improve their businesses through the development of new business models, commercial organizations structuring and diversification, distribution channels development, categories management and positioning and consolidation of their brands. PRESENTATION: "The Digital Shopping Experience" Rapid technological advances are forcing organizations to change the way they do business. We are moving away from the product focused models focused to others focused around the client or buyer (shopper). Companies are learning ways to manage this change, placing their buyers at the center of their strategy. Buyers have increasingly digital lives, with access to technology and information that allows them to make better and more effective decisions in their daily interactions with companies and other individuals. And we can design and offer all that digital experience if we really know our buyer.
www.canarias-digital.com Speaker Diego Artola (Spain) Is a copywriter specialized in the strategic writing of texts for sale on the Internet. He helps self-employed and entrepreneurs to sell more with the psychological resources of persuasion. PRESENTATION: “Copywriting, the magic that makes your customers buy without realizing that you are selling to them” Copywriting is a persuasive technique created by the legendary American publicists of the 20th century. Discover the secrets of emotional selling by taking advantage of psychological stimuli and trigger your sales on the Internet. After this conference you will be able to transform your informative website into a selling website.
www.canarias-digital.com Speaker Hugo Cotro (Spain) Specialist in designing and implementing digital marketing strategies for companies, businesses and entrepreneurs. Help teams and people who need to update their knowledge of digital marketing, to renew themselves in this changing and digitized world. PRESENTATION: "YouTube as a mass dissemination weapon" The success of good digital marketing undoubtedly involves using video. More than 56% of the population consumes online videos every day. 44% of users perceive video advertising less intrusive than television ads. And almost 5 billion videos are viewed on YouTube every day. How not to rethink the strategy of a brand through this powerful social network? How to create a channel on YouTube that seduces users? How important are the keywords in your content? In what way can we engage with our videos? All these questions and many more will be answered in this lecture.
www.canarias-digital.com Speaker Miguel Pujante (Spain) Specialized in short distance marketing strategies for retail, looking for the maximum impact with the minimum of tactical effort. PRESENTATION:“WhatsApp: In short distances is where good communication is known” WhatsApp - Telegram - Line - Signal or others are considered tools of proximity communication. Depending always on the niche of the market we will have the opportunity to meet our customers or potential customers even more than in the first person. Creating the right strategy for the users of these networks will provide us with a number of impacts far superior to other more general environments and the efficiency of the loyalty will be much higher.
www.canarias-digital.com Speaker Eduardo Croissier (Canarias) Digital entrepreneur, manager of Brands and Online Products from AdminBrand specializes in the sectors of Fashion & Beauty, Tourism and Technology. CMO at Marketi LABS. He is Regional Coordinator of Fashion Revolution (in +100 countries). PRESENTATION: "SEO is being transformed in 2019" In the last 18 months approximately, important innovations, innovations and updates in the Digital Marketing world have arrived or been consolidated. Have you been transferring them to your website or your brand's strategy? These are especially in what has to do with Google, Bing, search engine algorithms, changes in the valuation of links, AMP, WPO and obsession to improve the speed of a Web, structure of internal links, Mobile Search, Voice Search and finally, Visual Search, are the big objectives and needs not only for this 2019 but for 2020 to 2022.
www.canarias-digital.com Speaker Jorge Navarrete (Canarias) He has 20 years of experience, in which he had the opportunity to work in several departments of advertising and direct marketing agencies. Currently he advises companies from different sectors both in Spain and in America. He is also an entrepreneur in the technology area and startup mentor. Marketing Author and entrepreneur in the platform for the management of people in small hotel chains Next2Pass PRESENTATION: "Networking" Networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and / or clients. We will explore the purpose, benefits and types of networking, and how to grow sales of your business thanks to networking.
www.canarias-digital.com Speaker Dominic Jay (Canarias) Expert in digital marketing, copywriting, digital funnels and advertising on Facebook. After many years dedicated to the study of digital marketing and the creation of its Customer Attraction System, he founded the marketing agency D.J. Digital to help local businesses and SMEs to attract new customers through this system. PRESENTATION: "The Secret Salsa of Advertising on Facebook" Discover the secret shared by Facebook's most successful campaigns, and how to apply it to your own business. Even if it is the first time you advertise on Facebook. Discover how to attract your ideal client and avoid wasting budget on the wrong audience. Learn the common mistakes that can cost you most of your budget.
www.canarias-digital.com Speaker Carlos Guerra Terol (Canarias) Founder and CEO of Marketerol, a digital marketing agency located in Las Palmas that specializes in Inbound Marketing methodology. His vision regarding the digital environment is that it is not a passing fad, but a necessity for companies to increase competitiveness in the market and generate new business opportunities. PRESENTATION: "How to use Instagram for companies?" Currently, Instagram has become an ideal place for brands that want to connect with young audiences, and reach new potential customers. In order to succeed with a business account on Instagram, it is necessary to create good visual content that is relevant to your audience. The talk will allow you to discover the basic aspects to design an Instagram marketing strategy that allows you to grow your company profile, and achieve its business objectives.
www.canarias-digital.com Pitching at #CanariasDigital Jose Navarro (Canarias) Enterprising, creative, communicator and with a surprise always under the hat. I help companies and people solve challenges and find solutions, through innovation and creativity. CEO, consultant and creative in Tuvity. Pitching 4 Start-Ups A space of 50 minutes where, together with Mentor Day, 10 business projects will be presented to make it known, and to opt for a cash prize. Mechanics: Each Start-Up will have 3 minutes to complete its pitch plus 3 minutes of questions from the jury. At the end of the 10 projects of entrepreneurship, the jury will decide who is the winner. Moderator
www.canarias-digital.com Workshops Trainers Mariángeles Fernández (Spain) Telecommunications Engineer and Economist, with extensive experience in the design of value and innovation proposals, as well as in bringing said proposals to the market within Telefónica in Spain. Currently working as a specialist in "digital transformation" in the area of Telefónica Companies, her job is to bring the possibilities offered by technology to work in another way and get the most out of it, with a focus on value and profitability. of the project team working on the implementation of the new Data Protection Regulation within Telefónica. Miguel Ángel Cintas (Spain) Bachelor of ESIC, Business & Marketing School. With more than 18 years of experience in the world of marketing, he has developed his professional career in multinational companies with offices in different countries (Spain, Italy, Brazil and UK) where he coordinated the marketing departments and everything related to this discipline. . Currently Director of Marketing at INBUZE - Digital Marketing and CMO de Atribus. Some milestones in training topics: Professor of Digital Marketing EDEM School of Entrepreneurs, Visiting Professor in the Marketing Master of the UV - University of Valencia, Professor in Politics 2.0 in the Master Online Polivanza de Gobernatia, Speaker and mentor of startup projects Valencia , Speaker Round table How to win votes in election campaigns, Iberoamerican Contest Jury Electoral Campaigns, Political Seminar 2.0. AVAPOL, Speaker at Jornadas Marketing Politico2.0 Santiago de Compostela.
www.canarias-digital.com Workshop Trainers Keyla Valerio (Venezuela) Co-founder and Art Director at DePeaPa Creativa, commercial partner of Magenta Group. With more than 20 years creating inspiring experiences in offline marketing. Migrating to Online Marketing. In love with the "Brand Identity". Actively participates in the creation of brands, the conceptualization of the logo and the continuous search for functional design, aesthetics and the adaptive capacity of each project to achieve its permanence over time. He has accompanied different companies, Small Businesses and personal brands in Venezuela, Panama, Spain and the USA Marco Novo (Portugal) Portuguese, from Viana do Castelo. Teacher, trainer and marketing consultant, with special focus on content marketing, social media, marketing strategy and customer service. Speaker at several workshops and congresses in Portugal, on and offline. Lover of the live video through Facebook, with more than 150 hours broadcasting online, more than 90 guests from 13 different countries, breaking the barriers of Facebook organic reach. Passionate about traditions, culture and history. Belite.tv partner
TIME OCTUBRE 4th 8:00 Accreditation 8:40 Opening words 9:00 SPEAKER #1 - Dominic Jay (Facebook) 9:50 SPEAKER #2 - Fernando Rubio (Twitter) 10:40 Success Case #1 - TUVITY 10:50 COFFEE BREAK TIME 11:10 SPEAKER #3 - Elena Del Real (LinkedIn) 12:00 SPEAKER #4 – Hugo Cotro (YouTube) 12:50 LUNCH TIME 13:50 SPEAKER #5 – Miguel Pujante (WhatsApp) 14:40 SPEAKER #6 – Èlia Guardiola (Pinterest) 15:30 SPEAKER #7 - Carlos Guerra Terol (Instagram) 16:20 COFFEE BREAK TIME 16:40 ROUND TABLE: Do social media sell? 17:30 SPEAKER #8 – Juan Manuel Domínguez (ShopperMarketing) 18:20 Success Case #2 - Thaís Santoro 18:30 SPEAKER #9 - Billie Sastre (Social Media Customer) 19:20 SEE YOU TOMORROW
TIME OCTUBER 5th 8:30 WELCOME 9:00 SPEAKER #10 – Ray Marfil (Entrepreneurship in social networks) 9:50 SPEAKER #11 - Alexis Socco (Disruptive Marketing) 10:40 SPEAKER #12 - Estefanía Cárdenas (Without marketing there is no love) 11:30 Success Case #3 – In Zúa 11:40 COFFEE BREAK TIME 12:00 SPEAKER #13 - María Díaz (Email Automation) 12:50 SPEAKER #14 – Eduardo Croissier (SEO) 13:40 Success Case #4 - DePeaPa Creativa 13:50 LUNCH TIME 15:00 SPEAKER #15 - Carlos Allier (Augmented Reality) 15:50 SPEAKER #16 - Fernando Puente (WPO) 16:40 Success Case #5 – Mentor Day 16:50 COFFEE BREAK TIME 17:10 SPEAKER #17 - Diego Artola (Copywriting) 18:00 SPEAKER #18 – Jose Navarro (Pitching 4 StartUps) 18:50 SPEAKER #19 - Jorge Navarrete (Networking) 19:40 SEE YOU NEXT IV EDITION 1 – 3 OCTOBER 2020
Workshops
Octubre 3th
WORKSHOP SPEAKER TIME HOURS
LinkedIn: Creation of the professional and business profile on LinkedIn Elena Del Real 8 a 11 hrs
Social Selling Ray Marfil 8 a 11 hrs
Practical SEO for WordPress - Strategies, good practices and real cases Eduardo Croissier 11 a 14 hrs
Images that sell Keyla Valerio 11 a 14 hrs
3 HOURS
Tools and strategies to enhance your YouTube channel Hugo Cotro 14 a 17 hrs
How to be sure to comply with the RGPD in my business? Movistar 14 a 17 hrs
KPI´s para redes sociales y analítica web, visto desde el social listening Atribus 17 a 20hrs
Live Streaming Marco Novo 17 a 20hrs
At the moment that the attendees buy their tickets they should check the
schedules well so that they do not coincide.
www.canarias-digital.comWorkshop
LinkedIn: Creation of the professional
and business profile on LinkedIn Date: 3th octuber
Time: 8 at 11 Hrs
What to bring:
Background: • Laptop
Linkedin is a social network that you have to understand to get the most out of it. We will dedicate this • Profile on LinkedIn
workshop to create a profile in this social network and to implement, configure, create content and
keywords to have a professional profile and with great visibility. Assistant profile:
• All public
Goals:
• Know the keys of a good Linkedin Profile.
• Know the importance of the Contents.
• Understand the differences between a static profile and a dynamic one.
• Learn to maximize visits to the Linkedin profile.
• Learn strategies to develop the network in order to improve its power and reach.
• Know how to locate the target of interest and define the way to achieve it.
• Determine the level of dialogue you can access within a target company.
• Know how to locate those companies that are hiring.
• Know the Linkedin Employment Portal.
• Understand the importance of groups as a source of "open positions" related to your functional area.
Addressed to:
This workshop is aimed at entrepreneurs, managers, independent professionals and all those who wish to
create or improve a professional profile in this social network to get the best performance and achieve
greater productivity. www.canarias-digital.comWorkshop Social Selling Date: 3th octuber
• Time: 8 at 11 Hrs
What to bring:
Objective: • Laptop
This is an update workshop for your commercial team. We will review all the stages of your
sales process and in each one you will learn new strategies and digital tools to optimize your Assistant profile:
process. • All public
Temary:
1. Presale 3. Follow up 5. Post Sale
· Ideal client. · Content Marketing. · Email marketing.
· Analysis of the competition. · Online sales funnel. · Re marketing. · Tutorials of use.
2. Prospecting · Email marketing. · Online complaints system.
· Content Marketing. · Automations. · Answer online complaints.
· Online sales funnel. · Follow-up calls. · Up sell.
· Re marketing. · Follow emails. · Cross sell.
· Email marketing. · Pipeline.
· Automations. · CRM.
· Prequalification. 4. Closure
· Databases. · Offers.
· Cold calls. · Promotions.
· Cold emails. · E-commerce.
· Online networking · Online payments.
Enviar comentarios · Signing of online contracts.
www.canarias-digital.comPractical SEO for WordPress - Date: 3th octuber
Workshop
Strategies, good practices and real cases • Time: 11 at 14 Hrs
What to bring:
• Laptop
In this practical workshop we will help you and show you the way to audit your Wordpress Website, analyzing the Assistant profile:
7 basic pillars of SEO of any project and to plan an action strategy, adapted to your particular case.
• All public
REQUIREMENTS:
• Bring a computer or tablet / convertible in addition to a decent mobile phone.
• Desire to learn, try and experiment and to do it if fears or doubts.
• If you have an active Web page much better. If we do not create a free Blog on WP.com
www.canarias-digital.comImages that sell
Date: 3th octuber
Workshop
• Time: 11 at 14 Hrs
What to bring:
Course description • Laptop
The brand is what defines us and connects us with our audience. A product, a service, a person are identified today as a Brand.
That is why we must take care of every detail to build it. Visual content is key in Branding. It has become a priority in Assistant profile:
communication strategies both offline and online. To develop it, it is necessary to know, understand and explore the creative
and execution process required for the creation of images. The sense of aesthetics is fundamental for everyone involved in the • All public
development of campaigns, marketing, strategies and image. Additionally, knowing how to choose what type of visual content
is appropriate for each brand and why is essential for success.
What is the participant taking?
• Basic notions of design: Composition, shape, color, harmony.
• Psychology of color, scope and communicational value.
• Design psychology, to achieve greater Engagement.
• Programs and resources available. Photoshop in three dishes.
• Design adapted to each of the main social networks with an Instagram focus. Creating images ready to publish.
Who is it for?
• Entrepreneurs, professionals and the public in general, interested in expanding their knowledge in the creation of effective
images for the strategic management of brands.
Format
• Presence of three (3) continuous hours.
• No prior design knowledge is required.
• Process of mixed, theoretical and experiential learning.
• Computer with Photoshop installed, recommended. www.canarias-digital.comWorkshop
Tools and strategies to enhance your Date: 3th octuber
• Time: 14 at 17Hrs
YouTube channel What to bring:
• Laptop/Mobile
Assistant profile:
From the approach of the strategy, through the recording and editing of the videos to the • All public
most effective techniques to position them on YouTube.
This 100% practical workshop will teach you from scratch how to gain more visibility and
subscribers to your YouTube channel. Your Trojan horse in social networks.
I'll show you the different video editing programs that can best help you. And all free! You
will not have to leave a pasture to obtain the results you are looking for. Because with the
tools and strategies that I have compiled, you will be able to position your videos above
those of your used competition on the planet.
Do not forget your mobile! For this workshop, it will be your best weapon.
www.canarias-digital.comWorkshop
How to be sure to comply with the RGPD in Date: 3th octuber
• Time: 14 at 17Hrs
my business? What to bring:
• Laptop/Mobile
Assistant profile:
• All public
Workshop Description
Compliance with the RGPD encompasses several players in an increasingly complex scenario. The
administrative, legal, computing part comes into play ... It is very difficult for a company to unite all the links
so that no part of the chain fails.
Hence the importance of having an audit that touches all the clubs and explains why, where and especially how
to meet the RGPD in all affected areas.
Objectives of the Workshop
Transmit in depth the new regulations and their requirements and present Movistar solutions that help comply
with the Regulation.
Advise companies of the procedures they must carry out.
Why do you need to go to this workshop?
The need to be sure of compliance with the RGPD and its requirements is essential for a company to continue
its activity without risk and significant penalties for lack of knowledge of them.
www.canarias-digital.comWorkshop KPI's for social networks and web Date: 3th octuber
• Time: 17 at 20 Hrs
analytics, seen from the social listening What to bring:
• Laptop/Mobile
Description
Assistant profile:
KPIs and web analytics have become a necessity at the present moment of the development of social networks, so • All public
it is necessary to measure and analyze how social listening affects our KPIs.
In this workshop we will be able to try a Premium tool of social listening, such as Atribus, to measure KPIs of social
networks and web analytics that allow us to improve our social media strategy and develop Growth Hacking actions
in the pursuit of new followers and contents for our community.
Benefits
• Access to a Premium tool, Atribus
• Specific training on sociallistening - monitoring and influencers
• Specific training on KPI's and web analytics
• Development of content generation techniques based on social KPI's
• Growth Hacking Strategies
www.canarias-digital.comWorkshop Develop relationships and business Date: 3th octuber
• Time: 17 at 20 Hrs
with live videos What to bring:
• Laptop with Webcam &
Microphone
Assistant profile:
Objective:
• All public
Provide participants with strategies and tools to start making live videos on
Facebook. You can learn the advantages of live video, how can you make them,
useful tips to make them.
What should you bring?
• Need a Facebook account and basic IT knowledge.
• Bring laptop with webcam and microphone.
www.canarias-digital.comCD PLATINIUM – 10.000€
Sponsorships
(ONLY FOR 8 SPONSORS)
VISIBILITY: DIGITAL TRAINING: CONVENTIONAL MEDIA:
PUBLIC RELATIONS AND
• Presence in our Mobile App • Exhibition of advertising banner of NETWORKING:
• Workshop "Social Selling" (Sales 2.0)
(available in the iOS App Store and the brand of the sponsor to place it
dictated by Fernando De León to the • Tickets: 5 tickets VIP FULL
Google Play) at the entrance of the hotel hall.
commercial team of the sponsor (course Pass. (Value € 1,395)
• Presence in all printed material of This banner is the property of each
valued at € 700 per participant). • Tickets: 10 tickets BASIC Pass.
the event as a featured sponsor sponsor.
https://socialselling.jimdo.com (Value € 900)
• 24 articles on our blog (2 per month) • Inclusion of printed material and
• Performing a Technical Quality Web
for the duration of 12 months from merchandising in the welcome kit for • List of attending and streaming
Audit by the company Qualitas Plaza,
the date of the sponsorship contract, the attendees. attendees: The database of all
where they will obtain the certification
where the sponsor's keywords. • Space of 10 minutes in the event the people who buy face-to-
(Service valued at € 715).
• Presence in all social media for a brief presentation of the face tickets and those
https://qualitasplaza.com
(Facebook, Twitter, LinkedIn, sponsor. You can also use it if you registered to streaming will be
• Practical workshop "Take more
Pinterest, Instagram) want to make a game or contest delivered.
advantage of LinkedIn" by
• Backlink in our website, for 12 among those attending the event. • Interview with the
MOAConsulting, Elena del Real, to
continuous months (from the signing • Reproduction of your promotional representative of the brand
perform on the dates designated by the
of the advertising exchange video during the two days of the with presence on our YouTube
sponsor (This training has a valuation of
contract). event, on the LED screens during channel and dissemination on
€ 595) for all the sales and marketing
• Realization of raffles of their coffee breaks, lunch, networking social networks.
team. www.moaconsulting.es
products and / or services for time and streaming channel during
• A personalized SEO study of the
attendees to get more impact for recesses.
website and the brand of the sponsor
their brand (they can raffle gifts for • Stand 2 x 2 with furniture (table and
made by Magenta IG (Service valued at €
both the audience and the streaming). 2 chairs)
850). www.magentaig.com by Juan
• Option to place an exclusive • Display the brand of the sponsor in
Barham
Photocall of your brand in the lobby a presentation or workshop that
of the venue. chooses the theme to be associated
with the brand.
www.canarias-digital.comSponsorships CD GOLD – 5.000€
VISIBILITY: CONVENTIONAL MEDIA: PUBLIC RELATIONS AND
NETWORKING:
• Presence in our Mobile App
• Exhibition of advertising banner of
(available in the iOS App Store and
the brand of the sponsor to place it • Tickets: 5 tickets PRO Pass.
Google Play)
at the entrance of the hotel hall. (Value € 810)
• Presence in all the printed material
This banner is the property of each • Tickets: 5 tickets BASIC
of the event.
sponsor.
• 12 articles on our blog (1 per Pass. (Value € 450)
• Inclusion of printed material and
month) for the duration of 12 months • Interview with the
merchandising in the welcome kit
from the date of the sponsorship representative of the brand
for the attendees.
contract, where the sponsor's with presence on our
• Reproduction of your promotional
keywords. YouTube channel and
video during the two days of the
• Presence in all social media
event, on the LED screens during dissemination on social
networks (Facebook, Twitter,
coffee breaks, lunch, networking networks.
LinkedIn, Pinterest, Instagram)
• Backlink website on our website, for time and streaming channel during
12 continuous months (from the recesses.
signing of the advertising exchange • 10 VIP FULL Pass tickets - includes
contract). attendance at 4 workshops and 2
• Realization of raffles of their days of Congress, presentation of
products and / or services for papers, videos and photography.
attendees to get more impact for
their brand (you can raffle gifts for
both the audience and the streaming).
www.canarias-digital.comSponsorships
CD SILVER – 3.000€ CD STREAMING - 3.000€ CD BRONZE – 1.000€
(FOR 1 SPONSOR) (ONLY FOR SMALL BUSINESS)
• Presence in all social media of Canarias Your business will be the "exclusive sponsor" • Local SEO service and / or national for 6
Digital (Facebook, Twitter, LinkedIn, of the Streaming during the two days (4 and months for your website in a language
Pinterest, Instagram) for the diffusion of 5 October) of personalized content and from the signing of the sponsorship.
its brand and all its activities. programming that will be broadcast live (Value of € 2,700)
• Backlink to the client's website on the through the YouTube channel with more • Mobile App: Available in the iOS App
Canarias Digital website, for 12 than 3,000 people. Store and on Google Play
continuous months (from the signing of Live brand screen of the lower third: your • Tickets: 2 tickets PRO Pass (Value € 324)
the advertising exchange contract). brand will be shown on all streaming • Tickets: 4 tickets BASIC Pass (Value 360
• Presence in our Canarias Digital App transmissions as the official sponsor of the €)
(available in the iOS App Store and live broadcast.
Google Play) Scenario mentions: live reading by the
• Presence in the Event Poster ceremony master when presenting the
• Tickets: 3 tickets PRO Pass (Value 486 €) speakers for each segment.
• Tickets: 4 tickets BASIC Pass (Value 360 Tickets: 4 FULL VIP Pass (Value € 1,112)
€) Mobile App: Presence in the congress
Mobile App as official sponsor of the
streaming.
Website listing: your logo and URL are
listed as a sponsor on the event page.
Inclusion of the brand and contact form in
the printed Guide that will be delivered to
each attendant
www.canarias-digital.comSponsorships Rooms
CD WORKSHOPS – 1.400€ CD CONFERENCE – 3.800€
(ONLY FOR 2 SPONSOR) (ONLY FOR 1 SPONSOR)
Your business will be the "exclusive sponsor" Your business will be the "exclusive sponsor"
of the 2 rooms for the 12 workshops to of the 2 rooms for the 12 workshops to
select day 2 and / or October 3. The select day 2 and / or October 3. The
investment is for 1 day. investment is for 1 day.
• Screen of the brand: your brand will be • Screen of the brand: your brand will be
displayed in the 10 workshops that will displayed in the 10 workshops that will
be held (4 workshops on October 2 and 8 be held (4 workshops on October 2 and 8
workshops on October 3) workshops on October 3)
• Signaling: you can place your roll-up and • Signaling: you can place your roll-up and
banderole. banderole.
• Brand segment: your brand will have a • Brand segment: your brand will have a
dedicated segment of five minutes each dedicated segment of five minutes each
day where you can make an offer. day where you can make an offer.
• Tickets: 4 FULL VIP Pass (Value € 1,112) • Tickets: 4 FULL VIP Pass (Value € 1,112)
• Mobile App: Presence in the congress • Mobile App: Presence in the congress
Mobile App as official sponsor of the Mobile App as official sponsor of the
workshops. workshops.
• Website listing: your logo and URL are • Website listing: your logo and URL are
listed as a sponsor on the event page. listed as a sponsor on the event page.
www.canarias-digital.comwww.canarias-digital.com
Others Sponsorships
CD GALA DINNER CD- COFFEE BREAK
3.000€ 1.000€
(FOR 1 SPONSOR) (FOR 3 SPONSOR)
You become the "official sponsor" of the You become the "official sponsor" of the Coffee
gala dinner with speakers prior to the event Break of any of the 3 days (3, 4 and 5 October),
(October 3), where you can connect with where the ticket holders relax and refresh,
our speakers at an intimate social located at the top.
gathering. It will be held on Thursday,
October 3, 2019, for 2 hours, from 7 pm to
9 pm.
• Dinner: Organize a two-hour dinner in a Signaling: your brand will be shown on the
private place for 30 people. signage in the lounge.
• Speech: Give a short speech to all Promotion: Brochures that promote your
speakers. products or services stacked in the room
• Tickets: Two (2) tickets for full access (provided by the sponsor).
conferences (Value 558 €) Tickets: Two (2) tickets for full access
• Welcome Gift: the sponsor can provide conferences (Value 558 €)
an optional gift to the speakers and Mobile App: presence as official sponsor of the
guests. Coffee Break of the selected day.
• Signaling: your brand will be Website: your logo and URL appear as a sponsor
prominently displayed in the event on the event page.
signage.
• Mobile App: Presence in the congress
Mobile App as official sponsor of the Gala
Dinner.
• Website: your logo and URL appear as a
sponsor on the event page.#CanariasDigital
www.canarias-digital.comYou can also read
