EMU on iTunes U Starter Kit

EMU on iTunes U
Starter Kit
 Welcome to EMU on iTunes University. iTunes University (or iTunes U) is a one-of-a-kind, free
 service developed by Apple Computer. Many of the nation’s top universities, as well as museums
 and public media, have a presence on iTunes U through which they offer educational and enter-
 tainment podcasts. These audio and video podcasts may be made available publicly or to specified
 groups of users, who may download them individually or automatically by subscription.
 EMU on iTunes U brings EMU-developed content to the public and the EMU community in a
 convenient, on-demand format. Content can range from course materials and lectures to enter-
 tainment and news. EMU on iTunes U is an accessible, customizable, recognizable, free forum for
 EMU to showcase its talent, in the company of the nation’s educational giants.
 EMU faculty and staff, and students who have a faculty sponsor are eligible to submit an unlimited
 number of creative, high-quality podcasts, including lectures, projects, and other audio or video
 segments. Access to podcasts can be public or, at the discretion of a faculty member, may be re-
 stricted to students in a particular course. Content is hosted on the EMU on iTunes U server and
 is developed and owned by the faculty member, student, or University employee who created the
 content.

 This Starter Kit Includes:
 • Content Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
 • FAQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
 • Faculty Podcasting Tip Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
 • Suggested Syllabus Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
 • EMU on iTunes U Employee Release Form/License Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
 • EMU on iTunes U Guest Speaker/Guest Presenter Release Form/License Agreement. . . . . . . . 8

 Where Do I Start?
 • Read through the information in this kit
 • For information on developing, editing, and posting content, contact:
          • Diane Lawrence ~ 734.487.3995 ~ diane.lawrence@emich.edu
          • Brian Filipiak ~ 734.487.7120 ~ bfilipiak@emich.edu
          • Michael McVey ~ 734.487.3265 ~ mmcvey@emich.edu
 • For complete information about EMU on iTunes U, visit www.emich.edu/itunesu

EMU on iTunes U • Starter Kit, p. 2

Content Guidelines
Eastern Michigan University requires all EMU on iTunes U content contributors to comply with
federal and state copyright laws and policies. Contributors are personally responsible for copyright
compliance, and are individually responsible for any violations of copyright law. As a content con-
tributor, you must also make sure any individuals who appear in your audio or video recordings
consent to being included, and that they understand how the resulting podcast will be used.
Everyone who is personally identifiable in any podcast recording must sign a release form before
the podcast can be put online. EMU Employees should submit the completed “EMU on iTunes U
Release Form/License Agreement” (included in this kit). It is not necessary to obtain signed re-
lease forms for individuals who ask occasional short questions, such as in a course lecture or talk.
Guest Speakers can also be included on EMU on iTunes U after the speaker completes and signs
the “Guest Speaker/Presenter Release Form/License Agreement” (included in this kit). The
completed/signed form should be submitted to the Division of Information Technology (DoIT),
127 Pray Harrold. It is the responsibility of the event coordinator to assure that the release has
been signed and submitted to DoIT before placing content on EMU on iTunes U that includes a
guest speaker or presenter.
For legal purposes, EMU requires that your department or unit retain these consent forms on file
for seven years after the material is no longer available on EMU on iTunes U or the Web. Form
copies will also be retained by DoIT.

Rules of thumb for intellectual property concerns and copyright law
Types of copyrighted materials you might encounter include (this list is not comprehensive):
• Literary works such as texts
• Musical works, including any accompanying lyrics
• Dramatic works, including any accompanying music
• Pantomimes and choreography
• Pictorial, graphic and sculptural works
• Motion pictures and other audiovisual works
• Sound recordings, and
• Architectural works

Content related to EMU mission and goals
Content considered for inclusion on the public face of EMU on iTunes U should reflect the values
and goals of Eastern Michigan University. The content should reflect collaboration, academic ex-
cellence, research, and ethical practice. Content can describe existing programs of study, current
students, alumni, faculty, staff, research projects, innovative uses of technology, or college life.
Students are also encouraged to submit podcasts that focus on their experiences at EMU. Student
work must be sponsored by a faculty member who accepts co-responsibility for the content with
the student.
For complete guidelines on content submission, visit www.emich.edu/itunesu and review the
EMU on iTunes U Public Content Policy.

EMU on iTunes U • Starter Kit, p. 3

Frequently Asked Questions
What is EMU on iTunes U?
EMU contracted with Apple Inc. to participate in iTunes U, which became publicly available during
winter 2008-2009. EMU on iTunes U provides access to a wide range of free, EMU-created digital
audio and video content via Apple’s iTunes store. Examples of content include audio of lectures;
audio and video of lectures given by visiting researchers, scholars, and artists; department, college
and program promotional resources, and other innovative or academically valuable content.

Where is the audio and video stored?
The audio and video for EMU on iTunes U is stored on servers at Apple Inc. Apple uses appropri-
ate practices for storing, backing up and securing content. However, individuals and departments
that participate in EMU on iTunes U are responsible for retaining copies of their audio and video
podcasts (and any original footage or files they wish to retain).

What do I need to do to record a podcast for EMU on iTunes U?
Start with an audio or video recording in any standard format.
You can create audio recordings at little to no cost. You may purchase an inexpensive digital
recorder at area retail stores or over the Web. Once the audio is recorded, it needs to be saved as
an MP3 audio file. If your audio needs editing, we recommend Audacity, a free software package
that works on Windows and Mac computers (audacity.sourceforge.net).
Video is more involved and requires more time to prepare as a podcast. Recorded video should be
of good quality so that students and other viewers are not distracted by such things as poor light-
ing or poor sound levels.

What do I need to do in order to listen to or view podcasts?
You need a computer with an Internet connection and Apple’s free iTunes software. iTunes runs
on both Windows and Macs and can be downloaded from Apple’s Web site
(www.apple.com/itunes/download). You do not need to purchase anything to use iTunes. You
do not even need an iPod or MP3 player; you can play the audio and video on your computer.

How do I get to EMU on iTunes U?
1. After you have installed the iTunes software on your computer, open the iTunes application
and select "iTunes U" from the list of links located along the top of the site (look toward the upper
right).
2. Select "Universities and Colleges" from the links under "ITUNES U QUICK LINKS" on the
upper left.
3. You will find Eastern Michigan University under the "E" listings.

Is there any cost to listen to or download tracks from EMU on iTunes U?
No. All EMU on iTunes U content is free. However, be sure to respect copyright and the content
creator’s intellectual property rights. Sync your computer or audio device as usual, and any EMU
on iTunes U tracks that you have downloaded or subscribed to will transfer. Please note that EMU
on iTunes U does contain commercial content.

EMU on iTunes U • Starter Kit, p. 4

Faculty Podcasting Tip Sheet
Podcasting can contribute to your students’ learning experiences in a number of ways. This Tip
Sheet provides tips based on the experiences of EMU faculty who have included podcasting in
their instruction. As with any educational technology, it works best when it is part of your peda-
gogy.
EMU Professor Michael McVey of the Teacher Education Department created a podcast titled
“The Considerate Podcast,” which can be accessed at EMU on iTunes U. In these audio podcasts
Dr. McVey provides tips for faculty new to the experience of podcasting. A few of these tips are
provided below.

Recording lectures for podcasting
• Place the recorder’s microphone close to the speaker. Lapel mikes are a good idea, especially if
  the speaker is moving around.
• Most recorders will pick up ambient noise, such as the sound of shoes on floors. If you are wear-
  ing a jacket or scarf that brushes against the microphone, it will probably record as a “scratchy”
  sound.
• Speak as clearly as possible, and remember, an audio podcast does not record facial expressions,
  gestures and so on. Keep the medium in mind when you are speaking.
• Be sure not to chew gum; most recorders will pick up this sound clearly.
• When students ask questions, or when they respond to questions you pose to the class, try to re-
  peat the question before responding, so you capture the question on the recording.
• Put a reminder in your calendar to alert you to change the recorder’s batteries after approxi-
  mately 10 hours. This way, you will not miss recording a lecture because the recorder lost power.
• Try to transfer your recorded lectures to the EMU on iTunes U site regularly—after no more
  than two sessions. Remember, students, especially those with learning disabilities, may rely on
  your podcast lectures to keep up in your class.
• If you show visuals with your lectures, such as images or PowerPoint slides, post the PowerPoint
  files to your course Web site or blog. You might also consider saving your images as a PDF and
  posting them to EMU on iTunes U also.

Recording podcasts that complement your course materials
• Relate real-world experiences.
• Podcast summaries of key points made in the lecture.
• Add new material rather than repeating what you covered in class.
• Summarize a point that students may have had trouble understanding in class.
• Discuss something relevant to the course content, for example, a report or journal article that
  you read, research results, or remarks of a conference speaker.
• Suggest a particular topic that your students can search online for more information, and invite
  them to share what they learned in the class discussion forum or course/student blog.

EMU on iTunes U • Starter Kit, p. 5

• Suggest a Web site that your students can visit for more information, and invite them to share
  what they learned in the class discussion forum or course blog.

Content tips
• Work from a script, unless you are experienced in speaking extemporaneously.
• Edit the recorded version to remove long pauses, mistakes, “ums,” coughs, and other unintended
  sounds.
• Provide a script whenever one is available, to adhere to ADA accessibility guidelines. If you have
  a hearing-impaired student or student with a learning disability for whom following the spoken
  word is difficult, text of the podcast gives them an opportunity to learn with other students. PDF
  documents may be uploaded and distributed via iTunes U.
• Consider having your students create podcasts related to course content.

Distance learning tips
• Podcasts connect students and instructors in ways that text-based communications tools do not.
  Consider using podcasts as a regular part of your pedagogy.
• Have students create podcasts as part of assignments, summaries of exercises, readings and activ-
  ities instead of submitting them solely as text documents.
• Make podcasts as presentations of upcoming material. Camtasia Studio, Adobe’s Captivate (PC
  platform) and SnapZ Pro (Mac) allow you to do screen capture with voiceover. Camtasia Studio
  and Captivate also interface with PowerPoint, enabling you to record a voice-over PowerPoint.
  You can then export the finished project to a format compatible with iTunes.

Hardware and software tips
• Use a hands-free USB headphone/microphone headset, as it keeps the microphone a consistent
  distance from the source sound.
• For PCs: Audacity software is free, open source software to use to create your audio and export
  your recording to an MP3 audio file for use in the podcast. In addition to the main program file
  be sure to download and extract the LAME MP3 encoder which is required for exporting to
  MP3 (http://audacity.sourceforge.net/).
• Macs: Audacity works for Macs, or you might use GarageBand (included in Apple’s iLife suite).
  You can insert images that display with your audio. Images may include URLs so students can
  click and go to a Web site. GarageBand also comes with music and sound clips that are copyright
  clear and free for your use.

EMU on iTunes U • Starter Kit, p. 6

Syllabus Statement
EMU’s legal counsel recommends that instructors planning to use podcasts in their teaching insert
the following statement into their syllabus:
        During the semester, the instructor may create and use podcasts in this course.
        The podcasts and related materials are owned by the instructor and/or the Uni-
        versity and may only be used by students in regard to this course. In using the
        podcasts and related materials, students must comply with all pertinent University
        policies and procedures, including the university’s Acceptable Use Policy. The
        podcasts and related materials may not be copied, distributed, shared, modified,
        or used for any other purpose without the prior written consent of the Instructor
        and/or the University.
The purpose of this statement is to disclose the fact that podcasts may be created and dissemi-
nated during your course. Use of this statement is optional and recommended.

EMU on iTunes U Release Form/License Agreement
I hereby grant Eastern Michigan University (hereafter “the University”) a license to the podcasts
(hereafter “Work”) I submit for the purpose of making the Work available in any format through
the University on iTunes U.
I warrant as follows:
(a) that I have the full power and authority to grant this license;
(b) that the publication of the Work by the University pursuant to this license will not infringe any
copyright, violate any property or proprietary rights, nor invade the privacy of any person and that
the content does not contain any obscene or libelous matter; and
(c) that I have obtained the written permission to reproduce and display the name, likeness, voice,
image and recorded statement of any individual appearing or reflected in the Work, unless the ap-
pearance or reflection is of a completely incidental nature.
I waive and release the University and its regents, employees and agents from any claim or liability
relating to the use of my name, likeness, voice, image, or recorded statements in the Work.
I hereby agree to indemnify and defend the University for any and all claims, liabilities, damages,
and expenses, incurred, due to any claimed infringement of copyrights, trademarks, service marks,
right of publicity or privacy, or other proprietary, personal or property right arising from publica-
tion of the Work through the University on iTunes U or as a result of my breach of any covenant
or warranty herein contained.
I agree that the University shall have the right to remove the Work from iTunes U at anytime with-
out prior notice for any reason deemed to be in the University’s best interest. I also waive any right
to compensation arising from or related to the use of the Work.
As to the podcast itself (and not the original materials that formed the basis for the podcast), I un-
derstand and agree that the University shall have exclusive ownership of the podcast and other
proprietary and property rights in the podcast.
This Agreement shall be governed by the laws of the State of Michigan and it expresses the com-
plete understanding of the parties with respect to the subject matter and supersedes all prior repre-
sentations and understandings.

Name: __________________________________________________________

Signature: ________________________________________________________

Date: ____________________________ ________________________________

E-mail address:    ____________________________________________________

Street Address:    ____________________________________________________
Primary EMU Affiliation (check one):
■ Student         ■ Staff       ■ Faculty        ■ Alumni        ■ Not affiliated with EMU

EMU on iTunes U Guest Speaker/Presenter
Recording Release Form and License Agreement

I, ______________________________________________________________
  (Name)
of ______________________________________________________________
  (Address)
give my permission to Eastern Michigan University to record by video or audio my lecture or pres-
entation on _______________________ (date of recording).
Eastern Michigan University may, for non-commercial, educational purposes only, make this
recording available online at Eastern Michigan University on iTunes U. Such right and permission
includes, but is not limited to, my name, recorded voice or video, photograph or likeness, and bi-
ographical information.
I have no right of approval, no claim for compensation, and no claim (including, without limita-
tion, claims based upon invasion of privacy, defamation, or right of publicity) arising out of or in
connection with, any use, alteration, or use in any composite form.
I certify that I have the ownership rights to my presentation and thereby provide Eastern Michigan
University with copyright permission to post the recording to Eastern Michigan University on
iTunes U. I retain all ownership rights, including copyright, patents, trademarks, and other intel-
lectual property of my content uploaded to Eastern Michigan University on iTunes U.
I have had the opportunity to discuss this form with Eastern Michigan University staff and have re-
ceived complete answers to all my questions.
This release shall be binding upon me and my heirs, legal representatives, and assigns.

________________________________________________________________
Guest Speaker Signature

________________________________________________________________
Date