Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...

 
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Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
Jamie Simchik/ULI

                           Jamie Simchik/ULI

  Erie, Pennsylvania  Ja

July 29- August 3, 2018
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
About the Urban Land Institute
                            The mission of the Urban Land Institute is to provide
                             leadership in the responsible use of land and in creating and
                             sustaining thriving communities worldwide.
July 29 – August 3, 2018

                            ULI is a membership organization with nearly 40,000
                             members worldwide representing the spectrum of real estate
        Erie, PA

                             development, land use planning and financial disciplines,
                             working in private enterprise and public service.

                            The Urban Land Institute:
                              • Conducts research
                              • Provides a forum for sharing of best practices
                              • Writes, edits and publishes books and magazines
                              • Organizes and conducts meetings
                              • Directs outreach programs
                              • Conducts Advisory Services Panels

                                                                                             2
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
The Advisory Services Program
                             Since 1947

                             15 - 20 panels a year on a variety of real estate
July 29 – August 3, 2018

                              and land use subjects

                             Provides independent, objective candid advice
        Erie, PA

                              on important land use and real estate issues

                             Process:
                               • Reviews background materials
                               • Receives a sponsor presentation and tour
                               • Conducts stakeholder interviews
                               • Considers data, frames issues and writes
                                 recommendations
                               • Makes presentation
                               • Produces a final report

                                                                                  3
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
Panelists
                              Richard W. Reynolds (Chair), The Reynolds Group, Boston, MA
                              Nan Rohrer, Midtown Community Benefits District, Baltimore, MD
                              Walt Bialas, Jones Lang LaSalle, Dallas, TX
July 29 – August 3, 2018

                              Dan Anderton, Dewberry, Rockville, MD
                              Lucia E. Garsys, Hillsborough County, Tampa, FL
                              Stanley Lowe, Neighborhood Preservation Services, Pittsburgh, PA
                           
        Erie, PA

                               Tom Murphy, Senior Resident Fellow, ULI Washington, DC
                              Steve Leeper, CEO, 3CDC, Cincinnati, OH

                           ULI Staff
                              Tom Eitler, Senior Vice President
                              Ashley Robertson, Senior Associate
                              Grace Hill, Manager
                              Alissa Akins, Manager                                              Alex Schroeder/ULI

                              Clay Holk, Intern

                                                                                                                4
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
Thanks to Everyone especially
                            ▪   EDDC
                            ▪   Mayor and City Staff
July 29 – August 3, 2018

                            ▪   Erie Insurance
                            ▪   Erie Community Foundation
                            ▪
        Erie, PA

                                Jefferson Educational Society

                                                                5
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
Background
                             Corporate and civic leaders in Erie feel a
                              renewed optimism about the future of the
                              city
July 29 – August 3, 2018

                             The Jefferson Educational Society and Erie
        Erie, PA

                              Insurance Co. asked ULI to provide
                              recommendations for EDDC

                             The City of Erie is at a critical tipping point,
                              with potential to diversify towards a post-
                              industrial, post-manufacturing economy

                                                                                 6
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
Study Area and Assignment
                              What is Erie’s competitive advantage for attracting, growing, and retaining housing
                               and business in the City, in general and in the EDDC’s target area in particular?
                              How do we best harness resources for downtown business initiatives, growth, and
July 29 – August 3, 2018

                               retention?
                              What steps must Erie take to locate and obtain funding and/or matching funds, from
                               the state and federal level to facilitate real estate (economic) development in
                               downtown Erie?
                              How should Erie think about reprioritizing its land use of valued space within the
        Erie, PA

                               EDDC’s footprint? How do we maintain the historic integrity as we rebuild and
                               modernize for future growth?
                              How do we plan responsibly for Transportation?
                              What assets and attributes should be the catalysts in the early stages of Erie’s
                               growth agenda and what assets can be addressed in later phases of revitalization?
                               What do best “early wins” look like?
                              Neighborhood Assets - How do we capitalize on the unique talents and skills that
                               these groups bring to our city? How do we address the barriers that limit capitalizing
                               on the talents and skills of these groups? How do we avoid displacing large groups
                               from an area and prevent gentrification?
                              What are the best practices for communicating early “wins” to increase citizen buy-in
                               as projects move forward?
                              What has this Panel seen by way of effective City Planning Department? How have
                               other City administration branded, marketed, and communicated the value of their
                               city to their own residents? How can the private sector best support and collaborate
                               with the City? Are there a best practices that determines the structure of civic
                               leadership?

                                                                                                                        7
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
July 29 – August 3, 2018
                           Defining Success

                                EDDC’s work should enable and enhance long-term,
        Erie, PA

                                broad-based economic growth in downtown Erie and
                                             the broader community.

                                                                                   8
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
Agenda for Presentation
                            Current State of the City
July 29 – August 3, 2018

                            Larger Scale context of Downtown
        Erie, PA

                            Potential EDDC footprint

                            Tactics necessary for Execution

                            Inclusion, Communication and
                             Accountability

                            City Government as a Partner

                                                                9
Erie, Pennsylvania July 29- August 3, 2018 - Ja - Erie Downtown ...
Erie’s Economic Past and How It’s Changed
                             Location on the Great Lakes and between population centers in Cleveland, Buffalo
                              and Pittsburgh positioned Erie to be an industrial power house.
July 29 – August 3, 2018

                             In 1970, manufacturing jobs totaled roughly 40,000, accounting for 40% of the
                              region’s job base.
        Erie, PA

                             By 2008, manufacturing had fallen to 24,000, or 18% of the workforce.

                             Since 2008, another 5,300 jobs were shed, bringing manufacturing employment
                              down to 18,800 – 15% of the job base (US average is 8.5%).

                             While manufacturing jobs have fallen, it remains a key sector in Erie.

                             Over the last 20 years, Erie has gradually transformed its job base – medical,
                              insurance, education and tourism have become critical sectors.

                                                                                                                 10
Today’s Realities – an Economy in Transition…
                            ▪   Despite growth of new non-manufacturing industries, Erie’s economy has been flat.

                                Over the last 3 years, Erie lost 2,900 jobs. After adjusting for manufacturing
July 29 – August 3, 2018

                            ▪

                                declines, Erie’s gains totaled only 800 jobs over the last 3 years.
        Erie, PA

                            ▪   Erie has lagged many PA and OH markets throughout this economic cycle.
                                                                         Total jobs (000s)           Total job growth       Percent growth
                                                 Market              2008      2015       2018    2008-18       2015-18   2008-18    2015-18
                                       Erie                         134.2     130.9      128.0      (6.2)        (2.9)      -4.6%      -2.2%
                                       Erie Manufacturing            24.1     22.5        18.8      (5.3)        (3.7)     -22.0%     -16.4%
                                       Erie net of manufacturing    110.1     108.4      109.2      (0.9)         0.8       -0.8%      0.7%
                                       Allentown                    349.7     360.9      380.6      30.9         19.7       8.8%       5.5%
                                       Harrisburg                   338.6     336.9      349.0      10.4         12.1       3.1%       3.6%
                                       Lancaster                    242.2     246.2      258.1      15.9         11.9       6.6%       4.8%
                                       Pittsburgh                  1,165.3   1,172.3    1,193.9     28.6         21.6       2.5%       1.8%
                                       Scranton                     263.1     259.1      268.9       5.8          9.8       2.2%       3.8%
                                       Akron                        339.9     336.5      343.3       3.4          6.8       1.0%       2.0%
                                       Cincinnati                  1,049.2   1,068.8    1,115.4     66.2         46.6       6.3%       4.4%
                                       Cleveland                   1,075.8   1,058.5    1,095.2     19.4         36.7       1.8%       3.5%
                                       Columbus                     960.3    1,043.5    1,103.5    143.2         60.0      14.9%       5.7%

                                                                                                                                               11
These Realities Touch All Parts of Erie
                             Job losses have resulted in ongoing regional population declines.

                             Out-migration in Erie has averaged 1,500-2,000 people annually since 2013, despite
July 29 – August 3, 2018

                              new international residents coming to the region.
        Erie, PA

                             With no consistent growth, regional demand for any new commercial and residential
                              development has been limited.

                                                                                                                   12
Erie’s Downtown has been particularly impacted
                            ▪   With no new major commercial development beyond a handful of owner / user office
                                buildings, vacancy is extremely low.
July 29 – August 3, 2018

                            ▪   Even though downtown Class A & B office properties are well occupied, a dramatic
                                lack of demand exists.
        Erie, PA

                            ▪   Minimal multi-tenant office demand keeps office rents low – typically $12-$15/SF full
                                service, with the top-of the market at $18-$21/SF.

                            ▪   Downtown market rate apartments are limited in Erie, even though a broad trend for
                                living in the urban core is accelerating.

                            ▪   There are no Class A units presently. The 500 units of Class B & C apartments are
                                fully occupied (96%), with Class B rents of $1.00/SF and Class C rents of $0.85/SF.

                                                                                                                        13
One possible future – without active intervention
                            ▪   Continued gradual economic
                                erosion.
July 29 – August 3, 2018

                            ▪   Ongoing population declines.
        Erie, PA

                            ▪   Expect periodic loss in
                                employers – both
                                manufacturing and services –
                                as they leave to find labor or
                                simply are acquired.

                            ▪   Struggle to provide community
                                services as revenues are
                                pressured.

                                                                 But…          14
Erie’s – On the Cusp of Change…
                            ▪   Broad community sentiment for change now exists.

                                Significant investment now being made by key stakeholders (UPMC, Saint Vincent
July 29 – August 3, 2018

                            ▪

                                Health System, Erie Insurance, Gannon University, Mercyhurst University).
        Erie, PA

                            ▪   A core group of skilled manufacturing remains – both workers and companies to
                                distinguish Erie from its past roots.

                            ▪   Four universities, with current enrollment of 16,000, can fuel a future workforce and
                                support the region’s ongoing transition to a more service-oriented economy.

                            ▪   New industries are emerging in advanced manufacturing (plastics), smart city / IoT
                                integrated innovation, cyber security, and medical services and research that can
                                suggest Erie’s past trajectory is NOT a predictor of its potential future.

                                                                                                                        15
Larger Scale Context
                            ▪   One Street – Downtown Erie should
                                be the continuum from the Bayfront
                                to 13th Street
July 29 – August 3, 2018

                            ▪   State Street Connector – a
                                transportation connection from the
        Erie, PA

                                Bayfront to Union Station would
                                have a positive impact on the
                                economic development of the ‘One
                                Street’
                            ▪   Community College – the Panel is
                                strongly supportive of the efforts to
                                create and locate a community
                                college within Erie
                            ▪   Innovation District
                            ▪   Arts and Entertainment

                                                                        16
Large Scale Principles
                              Waterfront
                              Convention Center
                           
July 29 – August 3, 2018

                               Port Authority
                              Presque Isle
        Erie, PA

                                                    17
Overall Design Street Character &
                           Block Footprint Improvements
                            Guiding Principles
July 29 – August 3, 2018

                              •   Increase Residential Units Downtown
                              •   Provide Ground Floor Commercial
        Erie, PA

                                  Development on Commercial Corridors
                              •   Right Size the Amount of Parking Downtown
                              •   Increase Priority of Complete Streets and
                                  Other Critical Streetscape Improvements
                              •   Create a Cohesive “One Street”

                            Block-by-Block Ideas
                               • EDDC Footprint
                            Total Impact
                               • Summary
                                                                              18
Principle One: Increase Residential Units
                           Downtown
July 29 – August 3, 2018

                            ▪   Add affordable urban
                                housing including renovations
        Erie, PA

                                and new product types
                                 •  Multi-family
                                 •  Urban Stacked
                                    Townhomes
                                 •  Urban Row Homes
                                 •  Urban Cottages
                            ▪   Design first floors adaptable
                                to commercial or residential
                                uses
                            ▪   Revise zoning ordinance

                                                                       19
Principle Two: Provide Ground Floor Commercial
                           Development in Commercial Corridors
                            •   Active retail and restaurant uses
July 29 – August 3, 2018

                            •   Office development
                            •   Arts & Culture uses for the creative and
        Erie, PA

                                innovative
                            •   Neighborhood scale retail, grocery
                                markets, restaurant incubators,
                                community kitchen, and co-working
                                space
                            •   Live work

                                                                            20
Principle Three: Right Size the Amount of Parking
                           Downtown
                           •   Decrease excess parking
July 29 – August 3, 2018

                           •   Decrease visual impact of surface lots
                           •   Infill surface lots with new buildings along
                               street frontage
        Erie, PA

                           •   Make parking lots internal to the block
                           •   Screen parking with 4ft screen walls or
                               landscaping
                           •   Add structured parking in high-demand
                               areas
                           •   Design parking structures with livable
                               architecture and the ability to adapt
                               ground-floor commercial uses (wrapped
                               retail, residential, and/or office)
                           •   Revise zoning ordinance to include a
                               maximum parking limit
                                                                              21
Principle Four: Increase Priority of Complete
                           Streets and Other Critical Streetscape
                           Improvements Along State Street
July 29 – August 3, 2018

                           Pedestrian Access
                                ▪   Improve sidewalks
        Erie, PA

                                ▪   Refrain from additional Pedestrian skyways in favor of activating streets by promoting street-level pedestrian activity
                           Bike Access
                                ▪   Bike Paths
                                      •   Allow for bike traffic in downtown street area with preference for dedicated bike paths within the street system
                           Vehicular Access
                                ▪   Pursue road diet

                                                                                                                                                              22
                                                                            State Street ROW
Principle Four: Continued
                              Tram/Streetcar
                              •  Create strong and easy connections
                                 between the waterfront and the downtown
July 29 – August 3, 2018

                              •  Create iconic and thematic element
                                 through the commercial corridor
                              •  Restrict vehicular movement through
        Erie, PA

                                 Perry Square Park and improve access to
                                 Tram, Bikes, and Pedestrians. Create:
                                   ▪  Adaptable hardscape community
                                      gathering space;
                                   ▪  An interactive festival plaza;
                                   ▪  Food truck parking;
                                   ▪  And essential Tram by-pass
                              •  Implement Tram idea as soon as possible
                                 with rubber tire Trolley Bus for a trial
                                 period

                                                                            23
Principle Five: Create a Cohesive “ONE STREET”
                            •   Unified, high-value design with
                                priority on State Street and Perry
July 29 – August 3, 2018

                                Square
        Erie, PA

                            •   Strong focus on preserving a
                                strong axial view to the water

                            •   Implement best practices in
                                controlling stormwater runoff on
                                all future streetscape improvements

                                                                            24
Block-by-Block Ideas
                            ▪   Block 1: Gannon University Block #1
                            ▪   Block 2: Erie Insurance Office & Lot
                                Block
July 29 – August 3, 2018

                            ▪   Block 3: Modern Tool Building Block
                            ▪   Block 4: Saint Patrick Church Block
        Erie, PA

                            ▪   Block 5: Gannon University Block #2
                            ▪   Block 6: McDonalds Block
                            ▪   Block 7: Children’s Museum Block
                            ▪   Block 8 –Erie Insurance Parking
                                Ramp Block
                            ▪   Block 9- Gannon University Block #3
                            ▪   Block 10- Parkside Block
                            ▪   Block 11- Richford Arms Block
                            ▪   Block 12- Erie Insurance Campus
                            ▪   Perry Square Park

                                                                       25
Block 1: Gannon University #1
                            ▪   Parking lot screening system along Peach street
July 29 – August 3, 2018
        Erie, PA

                                                                                  26
Block 2: Erie Office & Lot
                            •   Existing Commercial/Office: 100,000sf-
                                120,000sf
July 29 – August 3, 2018

                            •   New Residential: 25-30 units
        Erie, PA

                            •   Parking: 330-350 spaces

                                                                                      27
                                                                   16 Foot Rowhouse
Block 3: Modern Tool Building
                              Rehab into a combination of office and
                              lofts with facing architecture to enclose
                              surface parking
July 29 – August 3, 2018

                              •  Alternative 1:
                                  ▪  New and renovated commercial:
        Erie, PA

                                     40,000sf -45,000sf
                                  ▪  New residential: 50-55 units
                                  ▪  Parking: 105-115 spaces
                              •  Alternative 2:
                                  ▪  New and renovated commercial:
                                     6,650sf
                                  ▪  New and renovated residential:100-
                                     120 units
                                  ▪  Parking: 105-115 spaces

                                                                          Cottage   28
Block 4: Saint Patrick Church Block
                           •   New Residential: 11 units
                           •   Urban Row housing to enclose
July 29 – August 3, 2018

                               block
        Erie, PA

                                                                 29
Block 5: Gannon University #2
                              •   Parking lot screen wall along Peach
                                  Street and 5th Street
July 29 – August 3, 2018
        Erie, PA

                                                                        30
Block 6: McDonalds Block
                              •   130-140 residential units
                                   ▪ Multi-family housing;
July 29 – August 3, 2018

                                   ▪ Urban stacked Townhomes (4
                                     stories)
        Erie, PA

                                   ▪ Urban row house (4 stories)
                                   ▪ Rehab existing buildings

                              •   30,000sf-40,000 sf of commercial
                                  and office

                              •   170-180 parking spaces

                                                                     31
Block 7: Children’s Museum Block
                            •   Renovation of existing buildings
                                to include retail, office, and
July 29 – August 3, 2018

                                residential as appropriate
        Erie, PA

                            •   Potential expansion or relocation
                                of Children’s Museum–It is critical
                                that this use remain downtown

                            •   Turn playground into public park

                            •   Create parking lot screen facing
                                4th Street

                                                                      32
Block 8: Erie’s Parking Ramp
                              •   Commercial: 54,000sf -84,000 sf
                              •   Residential: 28-34 units
July 29 – August 3, 2018

                              •   Existing Parking: 640
                              •   New Parking: 570
        Erie, PA

                              •   Total Parking on site: 1200- 1285
                                   ▪ Increase parking to absorb
                                     parking on adjacent block to
                                     enable future new residential
                                     there

                                                                      Live-Work Stacked Townhome   33
Block 9:Gannon University Block
                            ▪   No change
July 29 – August 3, 2018
        Erie, PA

                                                             34
Block 10: Parkside
                              •   Important to preserve existing
                                  façades with architectural
July 29 – August 3, 2018

                                  character
                              •   Commercial space: 15,000 -
                                  20,000 sf
        Erie, PA

                              •   Residential: 45-55 units
                              •   Residential Amenity Space
                              •   Parking: 120- 130 spaces

                                                                   35
Block 11:Richford Arms Block
                              •   Richford Arms Building
                                    ▪  Renovation of
                                       existing building
July 29 – August 3, 2018

                                    ▪  Residential: 90-99
                                       units
                              •   Remaining Block
        Erie, PA

                                  (renovated & new
                                  development):
                                    ▪  Commercial
                                       Live/Work:
                                       15,000- 16,000 sf
                                    ▪  Live/Work
                                       Residential: 25-
                                       30 units
                                    ▪  Multi-family
                                       Residential: 130-
                                       140 units
                                    ▪  Parking: 160-170
                                       spaces
                                                            Parking Structure Facing Units and Flats
                                                                                                       36
July 29 – August 3, 2018
                           Block 12: Erie Insurance Campus
        Erie, PA

                                                             37
Perry Square Park
                            ▪   Close street to automobiles
                            ▪   Allow Tram bypass and
July 29 – August 3, 2018

                                bike
                            ▪   Create paved outdoor
        Erie, PA

                                entertainment area
                            ▪   Establish locations for food
                                trucks
                            ▪   Explore ice skating rink

                                                               38
July 29 – August 3, 2018
                           Total Impact
        Erie, PA

                             Note –The market preference for parking is:
                             Desired commercial parking ratio: 3 spaces /1,000 sf = 362 to 615 spaces
                             Desired residential parking ratio: 1 space/unit = 634 to 714 space
                             Total desired spaces = 1,076 to 1,249
                             Maximum Case Scenario =1,329 spaces
                                                                                                        39
Erie, PA
     July 29 – August 3, 2018

40
Tactics
                            Funding and good intentions are not sufficient to successfully revitalize downtown.
                            There must be expertise applied to the several components of the development
                            process.
July 29 – August 3, 2018

                                 Priorities – Setting priorities regarding the properties that will be taken on in
        Erie, PA

                                  what order is a critical decision
                                 Communication – continuing communication of EDDC activities, both to the
                                  Board and to the broader community, is vitally important
                                 Leverage – EDDC funds should be the limited- (and often zero-) return
                                  equity that fills the gap while early stage projects are still financially
                                  infeasible due to insufficient market return.
                                 Project Design Principles – EDDC, together with the City, needs to establish
                                  a comprehensive set of design principles for EDDC’s footprint.
                                 Development – planning, design, construction and lease-up all call for
                                  development experience to effectively coordinate and control the process.

                                                                                                                      41
Inclusion, Communication & Accountability
                           The train has left the station, and Erie will be left behind if
                           you don’t act swiftly and take action.
July 29 – August 3, 2018

                           It’s time for “we” to crush “me,” and create a collective
                           vision that the entire community advances.
        Erie, PA

                           The confusion ends by identifying the roles and
                           responsibilities of the city and EDDC.

                           The city is creating a community of choice via five guiding
                           principles, utilizing its human and financial resources for the
                           entire city.

                           The EDDC is focused on redevelopment in the downtown
                           core, and has a capital budget goal of $35 million. The
                           mission and private sector funds work independently, but
                           the EDDC must also leverage additional private and public
                           resources to achieve its mission.

                                                                                             42
Inclusion, Communication & Accountability
                            There are many organizations that care about Erie’s       International Institute | Multicultural Resource Center |
                            future. And many have organizational plans with a         House of Mercy | St. Benedict Education Center |
                            variety of goals and objectives.                          Urban Erie Development Corporation | Catholic
July 29 – August 3, 2018

                                                                                      Charities | Booker T. Washington Center | MLK Center
                            
                                                                                      | JFK Center | Jefferson Educational Society | Erie
                             Very few organizations have an inclusion,               Insurance | Mercyhurst University | Gannon University
                                communication and accountability strategy.            | Penn State Behrend | St. Vincent Hospital | UPMC
        Erie, PA

                             Very few groups are working together toward share       Hamot | Erie Events | Erie Arts & Culture | United Way
                                goals and outcomes.                                   | Innovation Collaborative | Innovation District |
                             Very few accept and practice that the tent is large     Housing Authority | Radius CoWork | Velocity Network
                                enough for everyone.                                  | NAACP | Perry Square Alliance | Erie Downtown
                                                                                      Partnership | Erie Metro Transit | Chamber of
                                                                                      Commerce | Greater Erie Economic Development
                            The city has made a concerted effort to create multiple
                                                                                      Corporation | Parking Authority | Erie Redevelopment
                            plans; however, those strategies may not have
                                                                                      Authority | Port Authority | H.A.N.D.S. | Scott
                            connected with city agencies, organizations,              Enterprises     |    Erie    Downtown       Development
                            institutions, and the business community.                 Corporation | Urban Erie Community Development
                                Erie must create clarity by using a                   Corporation | Eagle’s Nest Leadership Corporation |
                                                                                      Erie Art Museum | Bayfront East Side Task Force | Our
                                  communications and project                          West Bayfront | Erie School District | Convention
                                       management tool.                               Center | Visit Erie | City of Erie | Erie County – AND
                                                                                      MORE!
                                                                                                                                             43
Inclusion, Communication & Accountability
                           A city is like a puzzle with many pieces.

                           In order for it to have a picture of opportunity that
July 29 – August 3, 2018

                           everyone desires, it is essential to make sure each piece
                           is in its place, and everyone understands their role in
                           achieving the masterpiece.
        Erie, PA

                           Each individual organization is also its own puzzle which
                           has unique assets, capabilities, mandates, financing ability
                           or access to funds, and community goodwill.

                           One organization may excel in grant writing, while another
                           is better in providing social services.

                           Clarifying purpose and responsibility allows for Erie’s
                           organizations to work individually and collaboratively to
                           complete the puzzle.

                                                                                          44
Inclusion, Communication & Accountability
                                           Erie is stronger because of its diverse cultures and individuals.

                            Don’t think for one second, Erie is different than other rust belt cities that have faced inclusion issues, and
July 29 – August 3, 2018

                            often suffered paralysis and inaction. All of Erie is aware of the problems associated with
                            deindustrialization, loss of population, and suburbanization. The challenge is lack of inclusion and
                            equitable participation throughout. Stop fighting over a shrinking pie, instead work together to grow the
        Erie, PA

                            pie! Begin an ongoing, realistic, measured conversation of how to move your community forward.

                            Divisions between the city, community organizations, and institutions while challenging must be resolved.
                            A collective vision and intentional communication will foster the very targeted progress Erie deserves.

                                                                                                                                        45
Inclusion, Communication & Accountability
                            Mayor Schember’s vision is to move the city forward!

                                                                    Create a
July 29 – August 3, 2018

                                                                  Community of
                                                                     Choice
        Erie, PA

                                    Welcoming,                      Our Diverse                       Schools of
                                       vibrant                       Cultures                         excellence
                                   neighborhoods
                                                    World-class                     Abundance of
                                                   downtown and                   family-sustaining
                                                     Bayfront                           jobs

                                   Reimagine + Reinvest + Grow = ERIE EXCELS!

                                                                                                                   46
COMMUNICATION                                    PROJECT MANAGEMENT & METRICS
                           Who                Where                     What (goals, principles, strategies, actions) to Whom      How                                 Task/Strategy Investment Amount Investment Source Responsible Groups

                                              Blocks within downtown
                                                                                                                     Property owners ---> One-on-one meetings
                                              (specific project sites can                                            Developers ---> Outreach to local & regional
                                              be identified if more                                                  Retailers ---> Outreach to existing
                                                                                                                                                                       BASE ON ERIE REFOCUSED 5 YEAR ACTION PLAN
                           EDDC               appropriate)                Concentrate investment                     Institutions ---> One-on-one & board discussion
                                                                        Increase market rate housing                                                                    **Responsibility for specific actions may be with a different group than the
                                                                        Enhance public spaces                                                                                          one whose goal it is to complete the task.**
July 29 – August 3, 2018

                                                                        Create development management
                                                                        capacity
                                                                        Inclusion

                                              Downtown
                                                                                                                          • Respect existing plans
        Erie, PA

                           Downtown
                           Partnership        (70 blocks of downtown) Alliance of four unique & thriving districts
                                                                      Improve physical environment
                                                                      Aggressively pursue economic                        • Define communications strategy
                                                                      development (all uses) with economic
                                                                      development partners
                                                                      Increase market rate housing                        • Assign responsibility
                                                                      Improve transportation, circulation and
                                                                      connectivity throughout downtown
                                                                      Promotional campaign                                • Identify funding
                           Erie Refocused     City                      Come to terms with findings
                                                                        Aim for recommended outcomes
                                                                        Adopt three strategy zones
                                                                                                                          • Leverage financial assets and human resources
                                                                        Tackle one project at a time
                                                                        Formulate new strategies as needed
                                                                                                                          • Pilot program with city and economic
                           Erie Refocused 5
                           year plan          CIty                      Implementation chart (17 planning areas)
                                                                                                                            development authorities to start. Second phase
                                                                                                                            extended to other organizations and community
                           Port Authority
                           Master Plan        Port and Bayfront                                                             groups.
                                                                                                                                                                                                                                           47
                           Bayfront Parkway
Inclusion, Communication & Accountability
                            Cultivate a culture of success and
                            accountability             communicate with
                            your fellow agencies and to the general public!
July 29 – August 3, 2018

                            Create consensus and assign tasks to the
        Erie, PA

                            appropriate organizations, identify funding
                            sources, and human capital               be
                            deliberate and clear.

                            Leverage each organization’s abilities and
                            funds         ACCOMPLISH THE SHARED
                            VISION!

                            Reimagine + Reinvest + Grow = ERIE
                            EXCELS!

                                                                              48
Inclusion, Communication & Accountability
                           ACCOUNTABILITY PROCESS

                            Mayor holds quarterly meetings of all stakeholders and the
July 29 – August 3, 2018

                             public to share information, create consensus and assign
                             tasks. *Mayor’s office assigns one staff member to this
        Erie, PA

                             responsibility as his/her sole task.*

                            Dedicated webpage, social media sites, and the mayor’s office
                             controls all messaging. Organizations then share the mayor’s
                             office information to their respective constituencies.

                            CONSISTENT MESSAGING is the key to success.

                                 Reimagine + Reinvest + Grow = ERIE EXCELS!

                                                                                             49
Inclusion, Communication & Accountability
                            ALIGN GOALS & PRINCIPLES
                            Every organizations’ strategic principles, actions, and tasks correlate with the Mayor’s
                            Community of Choice vision elements.
July 29 – August 3, 2018
        Erie, PA

                            As a project moves through the phases of design, investment and development, utilize the
                            respective taglines from the shared vision.
                                                    Reimagine + Reinvest + Grow = ERIE EXCELS!                         50
Reaching for the Future
                            New Mayor – New Energy,
                            New Attitude
July 29 – August 3, 2018

                             Structuring for Action
        Erie, PA

                             Communications Team
                             Planning Director
                             Meeting with Citizens on
                              their front porch
                             Goodwill

                                                         51
Structuring for Success

                             City must become an effective partner.
July 29 – August 3, 2018

                             Until recently, city was not structured to
                              implement a strategy for the future.
        Erie, PA

                             Erie Refocus provides the roadmap moving
                              forward.

                             The City needs to get its internal house in
                              order to be an effective partner for the EDDC
                              and other city wide development initiatives.

                                                                              52
Principles for the City
                             Build an Entrepreneurial Culture within the
                              City workforce
July 29 – August 3, 2018

                             Align Responsibility and Authority within the
        Erie, PA

                              City workforce

                             Engage Civic Leadership in a Shared
                              Strategy

                                                                              53
Implementation – Doing It
                             Strengthen the Planning Department to
                              Become the Keeper of the Future
July 29 – August 3, 2018

                             Create a Mayor’s Task Force to Reimagine
                              Erie
        Erie, PA

                             Enhance Financial Capacity to do
                              Public/Private Partnerships

                             Identify internal and external funding
                              sources

                             Rebuilding Erie’s Neighborhoods

                                                                         54
Strengthening the Planning Department
                            Expand the role of the Planning Department Provide
                            authority & resources. Include the following functions:
July 29 – August 3, 2018

                             Planning for the future (development regulations and
                              neighborhood strategies)
        Erie, PA

                             Development services to include zoning & building
                              permits

                             Capital planning and upgrading infrastructure

                             Community planning to enhance neighborhood
                              prosperity

                             Manage the Mayor’s Task Force to Reimagine Erie

                                                                                      55
Mayor’s Task Force to Reimagine Erie
                             Mayor conducts weekly meetings with all
                              departments and authorities involved in
                              development.
July 29 – August 3, 2018

                             The Planning Department manages the Task
        Erie, PA

                              Force

                             Updates the Mayor on projects, tasks and
                              initiatives

                             Identifies civic and private initiatives and
                              builds clear public private partnership
                              relationships

                                                                             56
Identify Funding Sources
                             City must become creative in financing and
                              funding the future
July 29 – August 3, 2018

                             Menu of Public Financing Programs – New
                              Market Tax Credits, State and Federal
        Erie, PA

                              Programs.

                             City Initiatives – Capital Bonds, LERTA, Tax
                              Increment Financing, CRA, CRIZ, parking
                              revenues and others.

                                                                             57
Enhance Financial Capacity
                             Create Public Entrepreneurial Culture

                             Attract talent that has the capacity and the
July 29 – August 3, 2018

                              ability to navigate the complex development
                              process.
        Erie, PA

                             Staff should be empowered to proactively
                              seek development opportunities.

                                                                             58
Rebuilding Erie’s Neighborhoods
                             Create an inventory of land assets including
                              blighted, vacant and delinquent properties.
July 29 – August 3, 2018

                             Streamline the process to convert these
                              properties to productive uses.
        Erie, PA

                             With newly identified funding programs that
                              permit revitalization for affordable rental and
                              homeownership and commercial
                              opportunities.

                                                                                59
A Model of Success

                           3CDC
July 29 – August 3, 2018

                           Cincinnati, Ohio
        Erie, PA

                           Steve Leeper, President

                                                     60
Summary
                             Thank you to EDDC, Erie Insurance, the
                              Jefferson Society and the City and
                              residents of Erie for their enthusiastic
July 29 – August 3, 2018

                              support and participation.
                             Erie Refocused stressed that the
                              missing ingredients in Erie’s
        Erie, PA

                              revitalization were community leaders
                              that could be mobilized. You are
                              there…EDDC can be that mobilization
                             The key ingredients are in place –
                              significant capital funding, private sector
                              commitment and an enthusiastic city
                              administration.
                             The time has come -
                              Reimagine….Reinvest…Grow!

                                                                            61
Erie, PA
                  July 29 – August 3, 2018

     Questions?
62
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