European Online Game Survey 2012
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European Online
Game Survey
2012
1Massive Multiplayer Online Games
In 58% of European game developer studios , there has been one massive
multiplayer online game among the last three games they have been developing
Percentage of companies having worked on MMOG on at least one of their 3 most recent games
Community 58% MMOG
Network 42% No MMOG
Games (CNG)
project
0 10% 20% 30% 40% 50% 60% n=85
Almost 70% of game developers consider an ability to be a part of a community or to
For further information, CNG (Community Network Game project)
please contact: interact with it a very important part of a massive multiplayer online game design
Massive Multiplayer Online Games (MMOGs) are growing exponentially due For MMOG developers it is
www.cng-project.eu
to advances in the generation of engaging immersive content and the availabil-
--
ity of high speed and capacity networks. One of the main characteristics of the Not at all important
to be part of 69 20 6
Dr. Malte Behrmann, MMOGs is that they enable users to become members of active communities
Secretary General a community/interact Not very important
with common interests, shared adventures and common objectives. Enabling
European Games Developer Federation (EGDF) thousands of users to communicate with each other in a 3D online world cre- Somewhat Important
malte.behrmann@egdf.eu | www.egdf.eu to access gaming tools 53 27 11
ates large network demands, in terms of required bandwidth and low latency Very important
without leaving the game screen
Katariinankatu 3 00179 Helsinki Finland for the users to have a rewarding experience.
t. +358 (0)9 4289 1606
f. +358 (0)9 666 334 CNG intends to enhance collaborative activities between online gamers by to easily 51 32 12
developing new tools for the generation and distribution of UGC within ex- create/share contents
Dr Jonathan Freeman BSc MPhil isting MMOGs. CNG team will research and develop in-game community ac-
PhD CPsychol AMRS tivities using in-game graphical insertion technology (IGIT) and a P2P (peer-
Managing Director, i2 Media Research ltd. to customise their 48 33 13
to-peer) architecture for the distribution of video and other UGC. Current game environment
For more information on working with i2 me- MMOG architecture typically relies on each object within a game being stored
dia research to gain better insight into your on central servers. These servers therefore host millions of items and share 0 20% 40% 60% 80% 100% n=93
customers, visit www.gold.ac.uk/i2 or email them to users upon request. The key innovation within the CNG project is
Jonathan on jonny.freeman@gmail.com
the development of an architecture to run in parallel with the current MMOG
-- client-server architecture. The new architecture will share a high volume of Game developers consider Instant Messaging (IM) to be the most important tool provided by the Community Network Games
I © European Games Developer Federation user generated content between multiple users of an MMOG game via P2P. project for user interaction in masssive multiplayer online games. Data (on IM) are even higher for companies that worked on
(2012) This UGC P2P content delivery will occur without interrupting the MMOG Thinking of the
MMOGs. CNG
This helpedconcept how
informing important/
partners attractive
in the project on thedo you consider
functions theresponded
that better inclusiontoof IM toneeds:
gamers’ be?
data flow and the need to upload the user generated data to a MMOG server.
This is a i2 Media Research and EGDF publica-
Since UGC may be a heavy multimedia content, the network indirectly ben-
tion, printed in Germany. V.I.S.D.P. Dr. Malte Be- IM 60 22 14 Not at all important/attractive
efits from the use of P2P to distribute this content which is not streamed
hrmann
through the MMOG server.. Not very important/attractive
The research leading to these results has received Creation of voting polls 49 31 12 Somewhat important/attractive
funding from the European Union’s Seventh The project intends to research and develop new sophisticated techniques
Framework Programme (FP7/2007-2013) under for P2P 3D/Video streaming that are “friendly” to the MMOG client serv- Audio/video capture Very important/attractive
47 24 24
grant agreement n° 248175. The outcomes of er traffic. Additionally, the Community Network Game project will support of game play
the project reflect only the author’s views and that and enhance community activities between gamers which may be enhancing Objects/textures
the Union is not liable for any use that may be 40 30 20
many current MMOGs, without the need to redevelop their game code. For replacement
made of the information contained therein. this purpose, the InGame Graphics Insertion Technology (IGIT) can be used
Voice chat 39 25 24
Photos: page 2, a a screenshot from Missing Ink to change existing game graphics and to add additional windows on demand
used with the permission of Redbedlam © CNG (e.g., browser, chat, etc.) that can be inserted floating on or out of the game
project area. CNG, with the use of IGIT, will allow the addition of new engaging com- P2P Live video 34 28 30
munity services without a need to change the game code, and without adding
new processing or network loads to the MMOGs’ central servers. In-game web browser 33 25 26
The CNG project is funded under the ICT (Information and Communication File sharing 23 28 36
Technologies) priority of the European Union’s FP7 (Seventh Framework Pro-
gramme). The project is a STREP for 30 months. 0 20% 40% 60% 80% 100% n=90 n=90
2 3To understand motivations and barriers to using social tools in and around game, within the Community Network Game i2 has developed a gamer segmentation which splits gamers by
project i2 media research has conducted in-depth qualitative and large scale, international quantitative survey research. what motivates them to play. This is show below:
Headlines from this research are presented here.
Secmentation of gamers (n = 1154)
Gamers use a number of application and tools while gaming (e.g., to chat, create videos, walkthrough) -
however this can be frustrating for a number of reasons:
Having to minimise/resize the game screen 25%
Technical instability 24%
Reduced immersion in the game 19%
Security 18%
Pop-ups
Usability of applications 16%
17%
43% 21% 20%
Impact of applications on visibility of the game screen 15% CASUAL OCCASIONAL GAMING
CLASSIC GAMERS GAMERS PURISTS
I do not have any frustrations 15%
Too many separate chat channels 14% • Age: Older than average • Age: Mostly below 30 years old • Age and gender: Younger than
• Socioeconomic status: More like- • Socioeconomic status: - average, vastly males
Privacy 12% ly to be unemployed • Motivation to play: Boredom, • Socioeconomic status: Students
Coordinating team/guild activities 8% • Motivation to play: Driven by fantasy • Motivation to play: Fair competi-
Boredom, not by Socialisation • Platform: Console (PC), mainly tion, exploration
Too few separate chat channels 3% n=254 • Platform: Console (PC), single player alone • Platform: PC
0 5% 10% 15% 20% 25% • Genres: Puzzle, Simulation • Genres: Mixed genres • Genres: RPG and Action games
• Time used for playing: 9 hours • Time used for playing: 10 hours • Time used for playing: 27 hours
per week per week per week
• Social activity: Fairly active on so- • Social activity: Fairly active on so- • Social activity: Very active on
These are the social functions they are most interested in: cial communities (Facebook), very low cial communities, tend to access rather online communities, MMO players
content creation than create game content (online familiars), sharing game related
• CNG tools: Lowest interest • CNG tools: Interested in customisa- content, video (no customisation), on
tion and communication functions dedicated websites (game forums)
70% • CNG tools: High interest in CNG
Complex game statistics
video/communication functions
Skill matching 69%
Potential avaibility of players accross games 68%
Pause/rewind live video game 64%
Instant messaging applications
Built-in/In-game web browsing
Voice chat applications
62%
62%
60%
9% 7%
Video/audio record game play 60%
Play recorded video 57% OLD SCHOOL COMMUNITY MINDED
Click and share videos 57% GAMERS GAME FANATICS
Create voting polls 57%
• Age and gender: Oldest gam-
Blogs and forum 57% • Age and gender: Youngest, For more information on how you
ers – 30/40+
55% • Socioeconomic status: lower can put i2’s gamer segmentation to
Live video broadcast/streaming • Socioeconomic status: More
than average education work for you, contact:
Edit and annotate recorded video 52% educated/employed than average
• Motivation to play: Combina-
Personalise character 51% • Motivation to play: Fair com-
tion of factors, socialisation Dr Jonathan Freeman
Create/Insert 3D objects/textures 50% petition, exploration – not for
• Platform: Cross platform (PC) Managing Director,
49% boredom
Create/Insert 3D objects/textures collaboratively • Genres: RPG (WoW 40%), Strat- i2 Media Research ltd.
• Platform: Mainly PC (Mobile)
Exchange 3D objects/textures in-game 49%48% egy jonny.freeman@gmail.com
• Genres: strategy and puzzle
Collaborative video creation 48% • Time used for playing: over
games
30 hours per week Eva Ferrari
Video chat 30% n=254 • Time used for playing: 10
• Social activity: High multi- Research Psychologist
0 10% 20% 30% 40% 50% 60% 70% 80% hours per week
player/MMO (friends), social com- i2 Media Research ltd.
• Social activity: Play with friends
munities, heaviest producers of e.ferrari@gold.ac.uk
only, forum/blogs vs social network
game related content that is mostly
highest in the secondary tm in ac-
shared in YouTube
Game and social tool developers can use insight from i2’s segmentation to inform: cess/creation of game content
• CNG tools: High interest in all
• product and service development and optimisation; • CNG tools: CNG specific video
CNG functions
• go-to-market and monetisation strategies for different types of content. (recording) and communication
4 functions (voice chat) 5Genre of the last game you developed?
European Game Developers
Gender of CEOs
1% RTS 2% Fighting
2% Music-based
5% Other
20,0% Action
5% Edutainment
CEO’s of European 91% Male Action games
game developer 9% Female are the most
studios are still mostly popular
males genre among
European 6% RPG
Game
Developers
Education of CEOs
n=66
6% Shooter
Most CEO’s of 74% Postgraduate university
European game 17% Undergraduate university
developer studios
have graduated from a 9% Secondary/High school
14% Sport
university
7% Simulation
Which of the following best describe your company's primary line of business?
n=66
Only about a half 48% Games developing ONLY
of European game 34% Games developing and publishing
developer studios
17% Other
focus solely on game
8% Adventure
development
14% Casual/Social
11% Puzzle n=93
How many people are employed at your company (all divisions)?
n=93
Almost half of the 50%
46% less than 10 What platform are you developing?
game development
studios have less than 44% between 10-50
10 employees. 8% beween 51-250
40%
3% more than 251 European game 80% 71% PC/MAC
developers develop
games accross 70% 67% Mobile/handheld
30% platforms. 50% Web browser
60%
42% Console
50%
20%
40%
30%
10%
20%
10%
0 n=92
0 n=93
6 7Hardware How do you tend to buy your processors?
Which of the following best describes your current use of Athlon/Pentium and/or
Opteron/Xeon processors in production?
Most game developers do not buy processors
from a single processor manufacturer
About 50% game 60% 53 Order online
developers use online 80%
stores to update their 50% Some Athlon/Pentium some Opteron/Xeon
Other
processors 70%
40% In a store 62 All/mostly Athlon/Pentium
60%
30% All/mostly Opteron/Xeon
24 22 50%
20% 40%
29
10% 30%
0 n=35 20%
What is your CPU preference? 9
10%
0 n=35
In 2012, game
What is your CPU preference?
80%
developers prefer 72 However, in 2012,
2011
the fastest 70% 95% of game 100% 95
2007 2011
processors over developers prefer
the cheapers ones 60% Intel processors 2007
53 80%
50% 47
60% 52
40% 48
30% 28 40%
20% 20%
5
10%
0
0 Prefer Intel Prefer AMD 2011 n=41
processors 2007 n=100
Prefer the fastest Prefer the cheapest processors
option even option even 2011 n=39
if the cost is higher if speed is lost 2007 n=100
RAIDRAID
re hard drive has mainstreamed itself in the
features needed on workstations of
your production workstations? Which of theAnd,
following processors
in 2012, almost 60% of are
gameyou most likely
developers to buy
are planning for in
to buy your next workstations?
game developers during last five years an Intel Pentium processors in the future
80% 70 2011 50% 58
70 2011
70% 2007
41
40% 2007
60% 33
50% 30%
40% 28
30 30
30% 20%
14 12
20% 10% 8 7
10%
0 2011 n=70 0
2007 n=100 Intel Pentium Intel Xeon AMD Athlon AMD Operton
Yes No based based based based 2011 n=46
2007 n=100
8 9Graphic cards Which of the following graphic cards do you currently use?
Software
Game developers 100% Typically how often are the software updated?
Nvidia Geforce
prefer Nvidia cards 80 It is more and more important for game developers to update
80% Nvidia Quadro their software to the latess or the almost latest versions
63
ATI Radeon
60% 50
ATI FireGL 80%
40% 32 70
Other 70% 2011
20% 60% 2007
5 50%
0 n=56 40%
28 27
30% 22 24 21
20%
10% 5 3
0
Which of the following best describes your current use of consumer cards (Geforce, Radeon) Every other Every new Only when Only with
Game developers use both
and professional cards (Quadro, FireGL)
consumer and professional cards
in production? version version new features a new
are added hardware/
workstation 2011 n=67
50% purchase 2007 n=100
44 Some consumer cards some professional cards
39 All/Mostly professional cards
40%
All/Mostly consumer cards
30%
Softwares provided by Adobe and Autodesk are the most
20% 17
commonly used among game developers
Software used in game developer studios
10%
0 n=54
Mudbox 3D
Other
How often do you replace your production workstation graphic cards? Adobe
Unity 3D
For those game
developers, who 80% Shark 3D
update their cards 2011
70% 66 Perforce Zbrush
most often, speed 2007
of the card is 60% 55 LightWave 3D
becoming more
50% 45
and more
important factor 40% Microsoft Cryengine
30% Mental Ray
21 Subversion
20% 13
10% Corel Painter
Trinigy Vision
0
Only upgraded along Whenever a new Whenever a faster Alienbrain
with full PC upgrades shade or feature card is available 2011 n=47
or replacements is available (always keep at the top) 2007 n=100
Autodesk
10 11In July 2011 EGDF and i2 media developed an online The European Games Developer Federation (EGDF)
questionnaire to be administered to EGDF members is committed to the stimulation and development of a
based in Germany, Spain, France, Finland, Denmark stable, vibrant and creative European games develop-
and Norway) to understand current trends of the ment sector that is competitive globally and recog-
industry. Activities comprised structured interviews nized culturally.
with 93 members of the European Game Developer
Federation belonging to the following target groups The EGDF will act to advance the political and eco-
in Europe: nomic interests of the European computer and video
- Game developers games industry by providing a platform for collabo-
- Game Publishers ration and discussion between European institutions
- Other actors in the gaming industry and game developers.
www.egdf.eu | Katariinankatu 3 00170 Helsinki Finland
t. +358 (0)9 4289 1606 | f. +358 (0)9 666 334
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