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The Event theauctionevent.com.au 2018 - The Event Auction
THE ICONIC GOLD COAST REAL ESTATE EVENT   1

The Event
theauctionevent.com.au 2018
The Event theauctionevent.com.au 2018 - The Event Auction
2                                 THE EVENT 2018                                                            THE ICONIC GOLD COAST REAL ESTATE EVENT                3

                          Thank you                                                                                Your guide
                                                                                                                      TO THE EVENT 2018
    Thank you for the opportunity to work with you and to create a successful sale of
    your property. History has shown that ‘The Event’ is an exceptional opportunity for
    those selling Gold Coast property and you should have the highest confidence that
    The Event will produce a premium result for you in the current market.
                                                                                                     PAGE                     PAGE                    PAGE

                                                                                                      2                       4                       6
    As Queensland’s largest real estate agency, your team of agents have a thorough
    understanding of the local market, the likely buyers and the process in which to
    achieve a premium result for you.

    It is our role to give prospective purchasers great belief in your property and in
    turn, that belief can ensure the maximum number of interested parties. Creating
    competition for your asset is the best way to achieve a premium for you.                      THANK YOU            CONFIDENCE IN THE       FINDING THE RIGHT
                                                                                               FROM ANDREW BELL           EVENT 2018             BUYER FOR YOU
    Naturally, we are not relying on the local market alone. While it is highly likely that
    there are multiple buyers already on our database, it is essential to utilise a tailored
    marketing program locally, nationally and internationally to source the maximum
    number of buyers possible. Our group of housing, apartments, prestige, commercial,
    industrial, projects and marine businesses strategically located across the Gold                 PAGE                     PAGE                    PAGE
    Coast, coupled with our extensive network across Australia, New Zealand and Asia
    demonstrates a larger geographic footprint than any other real estate office.                     8                      10                       12
    We know how important facts and research are to you and this book will provide
    you with much more information to help you understand how we energetically
    engage in creating a result for you. While our reach is second to none, we believe         MARKETING FORMULA        WHAT TO EXPECT         CONFIDENCE IN THE
    our key difference is how every lead is followed through diligently with the goal
    of maximising the number of interested parties. We take personal responsibility
                                                                                                 AND PROGRAM          DURING THE CAMPAIGN         RIGHT PRICE
    for creating a result for you and keeping you completely updated throughout the
    process so that you are in a position to make a fully informed decision on how best
    to move forward. Transparency and personal accountability are central to how we
    work.                                                                                            PAGE                     PAGE                    PAGE
    Thank you for your consideration.
                                                                                                     14                      16                       18
                                                                                                  THE EVENT IN          LEVERAGE THE RAY       FREQUENTLY ASKED
                                                                                                 THE SPOTLIGHT          WHITE KNOW HOW            QUESTIONS
    Andrew P. Bell
    Chief Executive Officer
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4                                                  THE EVENT 2018                                                           THE ICONIC GOLD COAST REAL ESTATE EVENT                      5

                                         Confidence in
                                         The Event 2018
    25 years ago we identified a massive opportunity for property owners on the Gold Coast during the peak tourist
    month of January. An influx of tourists arrive from local, interstate and international destinations to enjoy endless
    stretches of golden beaches, international theme parks, large shopping centres, luxurious spa retreats, world-class
    golf courses, award-winning restaurants, upmarket bars and glittering high-rises. Here on the Gold Coast, our
    world renowned modern city built around superb beaches and waterways, shines brightest during the summer
    months and as such helps in the process of delivering you premium results.                                                                            Why January?
    There is no market in Australia that has a more pronounced or compelling period of time for selling than the Gold
    Coast during January and you stand to benefit from it with ‘The Event 2018’. While every January presents a
    compelling reason to sell, January 2018 in particular is unique with the impending Commonwealth Games making
                                                                                                                                                     Attraction
    it a once in a lifetime selling opportunity for you.
                                                                                                                                                     Capitalise on the strong real estate
    ‘The Event’ is the culmination of the largest marketing and promotional campaign of hand picked property in the
    country and has become a significant annual milestone in the Australian real estate calendar. It is the most powerful                            market driven by the upcoming
    marketing program of the year and you can have confidence that ‘The Event’ will be able to create magnificent                                    Commonwealth Games.
    opportunities and results for you too.

    A comprehensive marketing campaign culminates in the bringing together of the largest number of buyers seen                                      Tourists
    each year in one place. It creates the most powerful environment for you to achieve outstanding results as well as
    a wonderfully positive atmosphere for buyers.
                                                                                                                                                     Over 1 million people holiday on the
                                                                                                                                                     Gold Coast throughout January with
                                                                                                                                                     90% occupancy rates.

                                                                                                                                                     High volume

                                                                                                                                                     Unique browsers looking for property
                                                                                                                                                     in Queensland increase by around
                                                                                                                                                     300,000 views when compared to the
                                                                                                                                                     rest of the year.

                                                                                                                                                     Demand

                                                                                                                                                     Shortage of properties for sale plus

                            47%
                                                                                                                                                     low interest rates are driving results
                                                                                                                                                     in the market.

                                                                                                                                                     Location

              more sales occur in January                                                                                                            44% of guest arrivals to the Gold
                                                                                                                                                     Coast stay in the Surfers Paradise
                                         THAN IN ANY OTHER MONTH                                                                                     precinct. Showcase your property
                                                                                                                                                     with an agency that has 3 central
                                                                                                                                                     Surfers Paradise offices.
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6                             THE EVENT 2018                                           THE ICONIC GOLD COAST REAL ESTATE EVENT          7

              Find the right buyer
    January provides a unique opportunity to expose your property to the
    largest and widest cross-section of buyers looking for Gold Coast real
    estate. A large number of your buyers may come from outside of the Gold
                                                                                                52.9% OF GOLD COAST SALES ENQUIRIES
    Coast region, so it is important that you have access to a large database of               COME FROM OUTSIDE OF THE LOCAL AREA
    quality buyers.

    Sophisticated target marketing allows us to know where to place your
    promotion to maximise impact with the most likely buyers. Every opportunity
    to show your property to a prospect is made the most of with our team
    approach.                                                                                        33.3%          11.6%        8.0%
    Domain.com.au research (2017) shows that 54% of enquiries for Gold Coast                          NSW             QLD        VIC
    real estate came from outside of the local area with 41.3% of these enquiries
    coming from people living outside of Queensland altogether. We don’t just
    limit ourselves to local buyers, we get you the best buyer by searching locally,
    nationally and internationally. Our role is to create competition by sourcing
    the maximum number of buyers and having them compete for your property.

    The overseas component of the buyers market is increasingly playing a
    significant role on the Gold Coast as well. The Chinese are making the
    biggest impact as the number one group of overseas buyers on the Gold
    Coast, attracting approximately 187,000 visitors annually. This market
    is significant and we have Chinese staff members to ensure there are no
    language barriers and every buyer is worked with appropriately.
The Event theauctionevent.com.au 2018 - The Event Auction
8                                            THE EVENT 2018                                                          THE ICONIC GOLD COAST REAL ESTATE EVENT   9

                                                                                                                            The Event finds
                                Marketing formula
                                                                                                                              every buyer
    We have designed powerful marketing packages which are completely tailored to suit your property and the
    relevant target audience for it. We know how to generate maximum market coverage targeted at genuine
    buyers for your property through a variety of media and sales techniques. Multiple marketing channels must         YOUR MARKETING PROGRAM INCLUDES:
    be engaged locally, nationally and internationally to generate maximum exposure for your property and to
    produce the best result for you.                                                                                               PRINT MEDIA
    A competitive atmosphere is created by casting a wide net and securing as much enquiry as possible. A cleverly
    constructed marketing campaign not only gives you an advantage over other properties, but provides you                      DIGITAL MARKETING
    confidence in knowing you have engaged every means possible to create the highest possible selling price.

    The Event’s exclusive marketing promotion begins right at the peak of the Christmas holiday season during
                                                                                                                                DATABASE ACCESS
    the last week of December and builds up throughout January towards ‘The Event 2018’ on the 28th January.
    A high profile national marketing and public relations promotion will run alongside your property campaign                PROPERTY MARKETING
    to ensure that all possible buyers are reached.

                                                                                                                                NETWORK ACCESS

                                                                                                                                   PR & MEDIA

                                                                                                                                 ONLINE PORTALS

                                                                                                                                  SOCIAL MEDIA

                                                                                                                                  VIRAL SHARING
             ACCESS OUR DATABASE                                            OUR ACHIEVEMENTS
                                                                                                                               OUR ASIAN NETWORK
       Our database has over 200,000 people,                   The Ray White Surfers Paradise Group has been
        backed by the Ray White network’s                        the number 1 office in the entire Ray White
             database of over 1 million.                        Queensland network for 26 consecutive years.                      OPEN HOMES

                                                                                                                            WINDOW FRONT EXPOSURE
The Event theauctionevent.com.au 2018 - The Event Auction
10                        THE EVENT 2018                                    THE ICONIC GOLD COAST REAL ESTATE EVENT                                     11

                                                                                  What to expect
                                                                                          CONSTANT DAILY COMMUNICATION
                                                                           Phone calls, emails, text messages, written reports, face to face meetings

                                                                                                 POWERFUL MARKETING
                                                                             Every dollar invested is effectively targeting a large group of buyers

                                                                                             PROFESSIONAL PRESENTATION
                                                                               Photos, videography, brochures and all marketing collateral to be
                                                                                              produced to the highest standard

                                                                                                       OPEN HOMES
                                                                                     Multiple weekly open homes to produce more buyers

                                                                                                    WORKING BUYERS
                                                                               Creating opportunities by connecting buyers with your property

          Your peace of mind                                                               and responding to all enquiry quickly

     You are always in total control!
                                                                                       RESPONSIVENESS TO MARKET ACTIVITY
     Constant communication and a “no-surprises” approach to
                                                                              Constantly re-evaluating the campaign to achieve the best results
     keeping you well educated all add up to you being in the perfect
     position to make informed decisions regarding your property.

     Our approach is always solutions-oriented meaning we can
     quickly adapt and change the campaign where required so you
     can have confidence that you do not under-sell. Our team is                              PASSION AND ENTHUSIASM
     always there for you, from your dedicated sales agent to our large        Your dedicated sales agent and support team are always looking
     administration team working behind the scenes for you. Our                                  out for your best interests
     partnered approach means everyone on the team is interested in
     achieving a result with maximum energy and expertise to produce
     a first-rate outcome.
                                                                                     COLLABORATIVE EFFORTS OF THE RWSP TEAM
                                                                          You don’t just work with a sales agent, but with a support network of other
                                                                          agents, administrators and professionals funneling buyers to your property
The Event theauctionevent.com.au 2018 - The Event Auction
12                                               THE EVENT 2018                                             THE ICONIC GOLD COAST REAL ESTATE EVENT   13

                                                                                       THE EVENT 2017
                                                                                       PRODUCED INCREDIBLE
                                                                                       RESULTS FOR OUR CLIENTS
                       Confidence in
                                                                                                           AUCTION
                       the right price                                                                     PROPERTIES

     ‘The Event’ has an extremely successful track record of consistently
     achieving premium prices and you can have confidence in achieving the
     same result for your property in the current market. Demand is strong
     for properties throughout the various regions of the Gold Coast and we
     have buyers looking for all types of property including apartments, houses,
     prestige homes, new developments, commercial, industrial, land and at
     this time of year there is also a large demand for boats too. This comprises
     properties in the lowest price ranges to the highest, some are looking for
     investments, some are looking for places to live in whilst others are looking
     for holiday homes.
                                                                                       P RO P E RT I E S S O L D I N
     We are thrilled by the amazing feedback we have received each year from           January 2017 for over
     our selling clients and we would be very pleased to be able to offer you the
     same success that so many others have enjoyed over the 25 year history of
     ‘The Event’.

     There is a limit to the number of properties that can participate, so if we can
     be of any assistance in providing you with more information specific to your      333 REGISTERED BIDDERS
     property and circumstances, please feel free to contact any of our sales          ON      THE        AU C T I O N      DAY
     representatives or call our Event Hot-line on 1800 198 009.

                                                                                        AT T E N D E E S AT T H E E V E N T 2 0 1 7

                                                                                       OVER 3 MILLION
                                                                                       online         property            views

                                                                                        200,000 PLUS
                                                                                        RWSP WEBSITE PROPERTY VIEWS

                                                                                        OVER 2,500 REGISTERED
                                                                                        P RO P E RT Y       INSPECTIONS

                                                                                       30             P RO P E RT I E S
                                                                                                      TO     ASIAN
                                                                                                                            SOLD
                                                                                                                          BUYERS
The Event theauctionevent.com.au 2018 - The Event Auction
14      THE EVENT 2018                                                                                                        THE ICONIC GOLD COAST REAL ESTATE EVENT                                                                                                                                                                                                                            15

                                                                                                                                                                                                                                                                                                          30 Jan 2017
                                                                                                                                                                                                                                                                                                          Courier Mail, Brisbane
                                                                                                                                                                                                                                                                                                          Section: General News • Article type : News Item • Classification : Capital City Daily
                                                                                              Gold Coast Bulletin, Gold Coast QLD                                                                                                                                                                         Audience : 144,788 • Page: 2 • Printed Size: 78.00cm² • Market: QLD
                                                                                              26 Jan 2015, by Alister Thomson Connor O'Brien                                                                                                                                                              Country: Australia • ASR: AUD 1,370 • Words: 172 • Item ID: 720439553
                                                                                                                                                                                                               30 Jan 2017
                                                                                                                                                                                                               Gold Coast Bulletin, Gold Coast QLD
                                                                                              General News, page 6 - 629.00 cm²
                                                                                              Regional - circulation 31,017 (MTWTF--)                                                                          Author: Paula Shearer And Aleisha Pidgeon • Section: General News
                                                                                                                                                                                                               Article type : News Item • Classification : Regional • Audience : 24,753 • Page: 6
                                                                                                                                                                                                               Printed Size: 1457.00cm² • Market: QLD • Country: Australia • ASR: AUD 9,196 Licensed by Copyright Agency. You may only copy or communicate this work with a licence.
                                                                                                                                                                                                               Words: 567 • Item ID: 720469568                                                                                                                                                        Page 1 o
                         Copyright Agency licensed copy
                         (www.copyright.com.au)                                               ID 365242094                                                                     PAGE 1 of 3

                                                                                                                                                                                                               Licensed by Copyright Agency. You may only copy or communicate this work with a licence.                  Page 1 of 3

                                   Bidders go hard on                                                                                                                                        Gold Coast
                                                                                                                                                                                                                                                                                                                                                          Mansion
                                                                                                                                                                                                                                                                                                                                                          tops Coast
                                   investment homes                                                                                                                                                                                                                                                                                                       mega-sale
                                  ALISTER THOMSON &
                                  CONNOR O’BRIEN
                                  INVESTORS and develop-
                                                                              for the property, which he
                                                                              plans to turn into four town-
                                                                              houses. The project is the first
                                                                                                                           to buy property there.”
                                                                                                                              Chief executive Andrew
                                                                                                                           Bell said he was encouraged
                                                                                                                                                                                             real estate                                                                                                                                                  A SURFERS Paradise man-
                                                                                                                                                                                                                                                                                                                                                          sion achieved the highest price
                                                                                                                                                                                                                                                                                                                                                          at a mega-auction on the Gold

                                                                                                                                                                                             back in the
                                                                              for his development com-                     by the day’s results.
                                  ers, including the nephew of                pany, Australian Residential                    “The high volume of in-                                                                                                                                                                                                     Coast yesterday, when most
                                  Sunland chairman Soheil
                                  Abedian, dominated sales at
                                                                              Corporation.                                 vestors says a lot about                                                                                                                                                                                                       properties sold well above their
                                                                                 “It was much more than I                  market confidence and dis-
                                  the Ray White Surfers Para-                 was hoping to pay but this is                cretionary spending power,”                                                                                                                                                                                                    reserve price.
                                  dise mega-auction.
                                     Buyers, buoyed by strong
                                                                              property, and it’s the Gold                  he said.                                                                                                                                                                                                                            The waterfront residence
                                                                              Coast, so it’s moving for-
                                  rental demand and a tight                   ward,” he said.                                                                                                                                                                                                                                                               at 76 Admiralty Drive sold
                                  vacancy rate, snapped up                       Brett James was “over the                                                                                                                                                                                                                                                  for $3.5 million at the coun-

      THE EVENT
                                  dozens of units and houses at               moon” with his purchase of

                                                                                                                                                                                             big league
                                  The Event, at the Gold Coast                50 Falkinder Ave, Paradise                                                                                                                                                                                                                                                     try’s biggest in-rooms prop-
                                  Turf Club yesterday.                                                                                                                                                                                                                                                                                                       erty auction – Ray White
                                     Almost 100 properties                        Point for $480,000. He plans
                                  went under the hammer with                      to develop it and the neigh-                                                                                                                                                                                                                                               Surfers Paradise Group’s
                                  a clearance rate of nearly 60                   bouring block which he also
                                  per cent and, in a sign of a                    owns, into a unit block.                                                                                                                                                                                                                                                    “The Event”.
                                                                                     “It has been a long pro-                                                                                                                                                                                                                                                      There was a notable in-
                                  strengthening residential real                  cess,” he said. “The property
                                  estate market, many proper-                                                                                                                                                                                                                                                                                                  crease in southern interest

     In the spotlight
                                                                                  has been for sale a few times
                                  ties sold for a premium price                   and it needed an event like                                                                                                                                                                                                                                                   across the market, with
                                  including the top sale of the                   this to make it all happen.
                                  day, a penthouse at Kirra.                         “And $480,000 was all I                                                                                                                                                                                                                                                    interstate buyers return-
                                     The Nirvana by the Sea                       was going to pay.                                                                                                                                                                                                                                                            ing to the Gold Coast.
                                                                                                                                                                                              $3.5m sale
                                  five-bedroom unit, which has                       “It’s sort of not worth any-                                                                                                               dence at 76 Admiralty                 ders, with sales evenly split be-
                                  a rooftop pool, sold for $3.755                 thing unless you have next                                                                                                                    Drive sold for $3.5 mil-              tween local and interstate
                                                                                                                                                                                                                                                                                                                In land listings, a prime                          Final sales figures were
                                                                                                                                                                                                                                                                                                             835sq m waterfront block with
                                  million, after last selling for                 door to be honest.                                                                                                                            lion at the country’s big-            buyers.                                23m of river frontage sold for                    still being tallied last night,
                                                                                                                                                                                              highlights
                                  $2.75 million in 2011 to fisher-                   “I can get 10 two-bedroom                                                                                                                  gest in-rooms property                   A local buyer snapped up
                                  man Martyn Croad.                               apartments over two blocks.”                                                                                                                  auction, Ray White Sur-               the Admiralty Drive property,
                                                                                                                                                                                                                                                                                                             $2.85 million.                                    with preliminary estimates
                                                                                                                                                                                                                                                                                                                Described as one of the
                                     A unit at Chevron Renais-                                                                                                                                                                                                                                                                                                showing a clearance rate of
                                                                                                                                                                                              nationwide
                                                                                     Sydney investor Ela Mi-                                                                                                                    fers Paradise Group’s                 which featured on the cover of         best positions in Paradise Wa-
                                  sance in Surfers Paradise was                   chalczuk bought her third                                                                                                                     (RWSP) The Event.                     the Gold Coast Bulletin’s real
                                  bought       for    $400,000,                   apartment on the Gold Coast,                                                                                                                     There was a notable in-            estate magazine at the week-           ters, 115 Commodore Drive in-
                                                                                                                                                                                                                                                                                                                                                              more than 51 per cent and at

                                                                                                                                                                                              interest
                                  $27,000 more than it last sold                  a one-bedroom unit at the                                                                                                                     crease in southern interest           end.
                                                                                                                                                                                                                                                                      V2 - GCBE01Z

                                                                                                                                                                                                                                                                                                             cludes a large pontoon and                      least $27.6 million in resi-
                                  for in 2012.                                                                                                                                                                                  across the market with inter
                                                                                                                                                                                                                                                          inter-         Set on a 792sq m block, the         single jetski dock.
                                     Khian       Abedian,      26,                Paradise Isles Resort for                Brett James with daughter Taylor paid $480,000                                                       state buyers returning to the         house has Versace-esque                   RWSP CEO Andrew Bell
                                                                                                                                                                                                                                                                                                                                                            dential property changing
                                                                                  $160,000, $1900 less than its
                                  bought the first property off
                                                                                  sale price in 1997.
                                                                                                                           for 50 Falkinder Ave, Paradise Point.                              PAULA SHEARER AND                 Gold Coast.                                                                  said The Event had strong in-                   hands.
                                  the auction block, a three-                                                                                                                                 ALEISHA PIDGEON                                                         drapes, chandeliers and gold
                                  bedroom residence on a                              Mrs Michalczuk said there
                                                                                                                                                                                               30 Jan 2017
                                                                                                                                                                                                                                   Final sales figures were still
                                                                                                                                                                                                                                                                      finishes.
                                                                                                                                                                                                                                                                                                             terest in luxury apartments                         In total, The Event had a
                                                                                  was more competition be-                                                                                                                      being tallied late Sunday, with                                              and waterfront properties.
                                  1004sq m block at Galeen                        tween bidders    thisGold
                                                                                                        year.Coast Bulletin, Gold Coast                                                       AAustralian
                                                                                                                                                                                                  SURFERS Financial
                                                                                                                                                                                                               Paradise Review,    Australiaestimates show-
                                                                                                                                                                                                                                preliminary                              There were a string of mil-            “Some of the prices achiev-                 record 135 listings. There
                                                                                          Weekend
                                  Drive, Burleigh Waters. The                         “Last
                                                                                          24year  property
                                                                                              Jan 2015,       was a Thomson
                                                                                                          by Alister                                                                          mansion achieved the              ing a clearance rate of more          lion-dollar sales, including a         ed today for absolute beach-                 were 333 registered bidders,
                                  sellers had bought the land                     little bit cheaper,” she said.                                                                               Author:
                                                                                                                                                                                              highest     Michael
                                                                                                                                                                                                       price         Bleby • Section:
                                                                                                                                                                                                             at a mega-         than 51 General
                                                                                                                                                                                                                                         per cent andNews    • Articlepenthouse
                                                                                                                                                                                                                                                        at least                  in the boutique
                                                                                                                                                                                                                                                                        type : News       Item Pa-           front apartments is good news
                                                                                                                                                                                                                                                                                                                                                          with sales evenly split between
                                  for $168,900 in 1996 and built                      “But real estate here is still                                                                           Classification
                                                                                                                                                                                              auction   on the :Gold            $27.6 million
                                                                                                                                                                                                                    National • Audience     : 48,009    • Page: 6 •loma
                                                                                                                                                                                                                                                  in residential             building at 11/93 Alba-
                                                                                                                                                                                                                                                                       Printed    Size: 349.00cm²            for the luxury apartment mar-
                                  that same year.                                         Real Estate,
                                                                                                priced. page    8 - is
                                                                                                                    401.00 cm²
                                                                                                                                                                                               Market:     National   • Country:property  changing hands.
                                                                                                                                                                                                                                  Australia    • ASR: AUD 6,102which
                                                                                                                                                                                                                                                                      tross Ave, Mermaid Beach –
                                                                                                                                                                                                                                                                        • Words:                             ket which firmly supports the                local and interstate buyers.
                                                                                                                                                                                                                                                                             sold for462
                                                                                  reasonably              Sydney                                                                              Coast  yesterday    which
                                     Mr Abedian paid $613,000                             Regional
                                                                                  crazy. None        - circulation
                                                                                                 of use  can afford 45,182 (-----S-)                                                                                               In total, The Event had a                           $1.6 million.
                                                                                                                                                                                               Item
                                                                                                                                                                                              saw     ID:properties
                                                                                                                                                                                                   most    720468866sell
                                                                                                                                                                                                                                record-breaking 135 listings.            Two    Main     Beach    apart-                                                      There were a string of mil-
                                                                                                                                                                                              well above their reserve                                                                                        prices of new projects,” Mr
                                                                                                                                                                                              price.
                                                                                                                                                                                                                                                                      ments also sold under the
                                                                                                                                                                                                                                                                                                              Bell said.                                  lion-dollar sales, including a
                         Copyright Agency licensed copy                                                                                                                                                                          There were 333 registered bid-       hammer with results of $1.3
                         (www.copyright.com.au)                                          ID 364568091                                                                PAGE 1 of 2                 The waterfront resi-                                                                                            “We’ve seen a large num-                 penthouse in the boutique Pa-
                                                                                                                                                                                               Licensed by Copyright Agency. You may only copy or communicate thismillion     and a$1.1
                                                                                                                                                                                                                                                                        work with       million.
                                                                                                                                                                                                                                                                                     licence.                                 Page 1 of 2
                                                                                                                                                                                                                                                                                                                                                          loma building at 11/93 Alba-
                                                                                                                                                                                                                                                                                                                                                          tross Ave, Mermaid Beach,
                                                                                                                                                                                                                                                                                                                                                          which sold for $1.6 million.

                                           Auctions lift on
                                                                                                                                                                                                                                                                                                                                                              Two Main Beach apart-
                                                                                                                                                                                                                                                                                                                                                          ments also sold under the
                                                                                                                                                                                                                                                                                                                                                          hammer for $1.3 million and

                                           vendor belief
                                                                                                                                                                                                                                                                                                                                                          $1.1 million.

                                           ALISTER THOMSON                             a number of developers
                                           alister.thomson@news.com.au                 recently snapping up land to
                                                                                       build them.
                                           THE auction market continues                    “We are selling them as
                                           to heat up with the year’s                  quickly as we can list them.”
                                           biggest event kicking off this                  One of his agency’s key sales
                                           weekend.                                    so far this year was of a double
                                               Ray White Surfers Paradise              block at 5-7 Dobell Ave,
                                           has more than 120 properties                Paradise Point.
                                           going under the hammer at the                   Matthew Hill, of LJ Hooker
                                           Gold Coast Turf Club on                     Paradise Point, negotiated the
                                           Sunday with a large crowd                   $2 million deal.
                                           expected to take advantage of                   The property, which is on
                                           the long weekend.                           two titles and has bridge-free
                                               But it’s not just the big               access to the Broadwater, sold
                                           agencies reporting strong                   to a local buyer who was
                                           auction numbers.
                                               LJ Hooker Paradise Point        attracted to the position as well
                                           principal Paul Hill said his        as the option of adding a second
                                           agents had this month listed 15     residence.
                                           properties for auction.                 On the central Gold Coast,
                                               “It’s above what we normally    RE/MAX Regency principal
                                           do and indicates the confidence     Murray Carter said the year had
                                           of sellers in the market,” Mr Hill  started well following a strong
                                           said.                               finish to 2014.
                                               He said it was too early to tell    Mr Carter said his agents,
                                           whether stock levels this year      who are selling across a number
                                           would improve on 2014 but the       of suburbs including Robina,
                                           early signs were positive.          Varsity Lakes and Pacific Pines,
                                               The strength of the Paradise    sold a total of 74 properties in
                                           Point market was seen in the        December, the highest volume
                                           high demand for duplexes and        in a single month since he             16 Sunbrite Ave, Mermaid Beach sold for $1.92m.
                                           land.                               opened the agency in 2008.
                                                                                   “This year we’re seeing a
                                               Mr Hill said there was a        continuation of the trend,” he
                                           shortage of land not only in
                                           Paradise Point but in         31 Jan     2017
                                                                               said. “It’s nothing specific. More
                                                                               buyers are around and more
                                           neighbouring suburbs such as
                                           Hope Island.                  Gold sellers
                                                                               Coast
                                                                               market.”
                                                                                              Bulletin,
                                                                                       are looking           Gold Coast QLD
                                                                                                    to meet the

                                               “We’re already seeing               Down south, Mason Garten,
                                                                         Section:
                                           increases in land prices because
                                           of the shortage.”
                                                                                      General
                                                                               principal                News
                                                                                           of Coastal Real Estate • Article type : News Item • Classification : Regional
                                                                         Audience
                                               As evidence he cited the sale             : 24,753 • Page: 7 • Printed Size: 88.00cm² • Market: QLD • Country:
                                                                               Group, said the future
                                                                               completion of the Casuarina
                                                                                                                                                                                              Australia
                                           of a 700sq m waterfront blockASR:
                                                                           at    AUD
                                                                               Town         555
                                                                                       Centre       • Words:
                                                                                               helped  lure         155 • Item ID: 720813265
                                           Hope Island for $580,000            Sydney buyers to spend $1.45
                                           recently, when 12 months ago        million on a five-bedroom
                                           comparable lots nearby were         beachfront house at 32 Eclipse
                                           selling for $130,000 less on        Lane. “We’re seeing a number            32 Eclipse Lane, Casuarina has sold for $1.45m.
                                           average.                            of buyers coming from Sydney
                                               Mr Hill said duplexes     Licensed
                                                                               andby     Copyright Agency. You may only copy or communicate this work with a licence.
                                                                                    interstate.”
                                           remained in high demand with                                                                                                                                                  Page 1 of 1

                                                                                                                 ‘Event’ sales figure soars past $40m
                                                                                                                 SALES figures have hit $40.6                        RWSP CEO Andrew Bell           which featured properties
                                                                                                                 million for the Gold Coast                       said his sales team was still     across all price ranges, notably
                                                                                                                 mega real estate auction held
                                                                                                                 on Sunday.
                                                                                                                                                                  negotiating on six properties
                                                                                                                                                                  and 20 were sold before auc-
                                                                                                                                                                                                    attracted first-home buyers
                                                                                                                                                                                                    and investors, plus saw the re-
                                                                                                                                                                                                                                                                                       Six bidders battle for apartment as
                                                                                                                    After further negotiations
                                                                                                                 with buyers on Monday, Ray
                                                                                                                 White Surfers Paradise con-
                                                                                                                                                                  tion.
                                                                                                                                                                     “There were some great
                                                                                                                                                                  sales of beachfront apartments
                                                                                                                                                                                                    turn of the holiday homebuyer.
                                                                                                                                                                                                       “First-home buyers haven’t
                                                                                                                                                                                                    been seen in recent years to the
                                                                                                                                                                                                                                                                                       hammer comes down on first sale at
                                                                                                                 firmed 61 properties sold either
                                                                                                                 under the hammer or follow-
                                                                                                                                                                  over the $1 million mark, be-
                                                                                                                                                                  tween Mermaid Beach and
                                                                                                                                                                                                    extent that we saw – and they
                                                                                                                                                                                                    were very active at auction,
                                                                                                                                                                                                                                                                                       Gold Coast mega auction
                                                                                                                                                                                                                                                                                       JANUARY 29, 20171:57PM
                                                    Ray White Surfers Paradise CEO                               ing The Event, which attracted                   Main Beach,” Mr Bell said.        even though they are on tight                                                      Paula Shearer and Aleisha PidgeonGold Coast Bulletin Real Estate
                                                    Andrew Bell.                                                 a crowd of more than 2000.                          Mr Bell said the auction,      budgets,” he said.

                                                                                                                                                                                                                                                                                       SIX bidders battled it out to secure the first property sold under the hammer
                                                                                                                                                                                                                                                                                       at the Gold Coast’s mega property auction under way today.

                                                                                                                                                                                                                                                                                       The two-bedroom beachfront Imperial Surf apartment sold for $556,000 at
                                                                                                                                                                                                                                                                                       Ray White Surfers Paradise Group’s The Event.

                                                                                                                                                                                                                                                                                       Bidding started at $250,000 with auctioneer and RWSP CEO Andrew Bell
                                                                                                                                                                                                                                                                                       keeping the crowd entertained for more than 20 bids.

                                                                                                                                                                                                                                                                                       In the end it was down to two bidders who raised the price in $1000 and
                                                                                                                                                                                                                                                                                       $2000 increments until the hammer fell.
The Event theauctionevent.com.au 2018 - The Event Auction
16                      THE EVENT 2018                                     THE ICONIC GOLD COAST REAL ESTATE EVENT   17

             Leverage the
         Ray White_Know How
     We can unlock a world of opportunities for you.
                                                                        NEW LOCATION
     Locally, nationally and internationally we have the coverage       RACV, Royal Pines Resort, Benowa
     to deliver results. Whatever your property needs are, now
     and in the future, we are committed to providing you with an
     exceptional level of customer service and results.

     Our team of experts can guarantee unrivalled levels of knowledge
     and market insight to ensure a better real estate experience for
     you. Our 200 strong team covers an area stretching from Yatala
     in the north down to Tweed Heads in the south. We provide a
     wide range of property services across the Gold Coast and have
     been awarded the number one sales office in the Queensland
     Ray White network for 26 consecutive years.

     We are a market-focused, results oriented organisation that
     delivers dynamic and innovative real estate solutions to you.

                   Event Details
     •   Sunday 28th January 2018

     •   RACV Royal Pines Resort, Grand Ballroom

     •   Doors open from 10am

     •   Alongside the Gold Coast Home & Living Expo

     Visit theauctionevent.com.au to access all details.
The Event theauctionevent.com.au 2018 - The Event Auction
18                                                   THE EVENT 2018                                                                        THE ICONIC GOLD COAST REAL ESTATE EVENT   19

     CAN I SELL MY PROPERTY WITHOUT ALL OF THE MARKETING?
     Yes you can but there is a price to pay. There are many properties for sale on the Gold Coast. This marketing campaign
     lifts your property out of the pack and takes it to a higher level attracting the maximum number of buyers and the
                                                                                                                                    Frequently
     competition at auction to ensure you achieve a premium price. It’s a small investment to achieve a maximum price.
                                                                                                                                    Asked
     APART FROM COMPETITIVE BIDDING, ARE THERE ANY OTHER ADVANTAGES OF AN AUCTION?
     Yes, there are many. The property will be sold cash unconditional, eliminating sales subject to cooling off, pest and
     building inspections and finance applications. Generally settlement is within 30 days of the sale. Auction provides the
                                                                                                                                    Questions
     greatest protection to the seller in putting the conditions of sale in favour of the seller.

     I LIKE THE IDEA OF SELLING AT THE EVENT BUT I WILL BE AWAY ON HOLIDAYS
     That is not a problem, particularly in these days of easy communication. We often sell properties for out of town owners
     and this has no effect. You enjoy your holiday, we do all the work.

     HOW CAN I BE SURE OF PERSONALISED SERVICE?
     Our property consultants are limited to the number of properties that they are able to market effectively at any one
     given time. We can assure you of the most professional and personalised service available in the real estate industry
     today and we even back that up with a written service guarantee.

     CAN I CHANGE MY RESERVE PRICE DURING THE CAMPAIGN IF INTEREST IN MY HOME IS HIGH?
     Actually, we don’t set the reserve until the day before the auction. During the campaign we encourage offers from all
     prospects, but we don’t need your reserve until auction day. Part of our personalised service to you is to provide you with
     weekly written reports advising of feedback as to where the prospects see value. Remembering everyone has a different
     perception of value so we keep you fully informed so that you can make an educated decision when setting your reserve.

     DO I HAVE TO SELL IF I DON’T GET MY REQUIRED PRICE?
     Of course not, you are in total control and make the final decision at which figure you decide to sell your property for.

     WHAT HAPPENS IF MY PROPERTY DOES NOT SELL THE DAY OF THE EVENT?
     Naturally our focus is to sell on the day, but sometimes we have buyers that cannot purchase under auction conditions
     due to extenuating circumstances. If this occurs we still work with all buyers to proceed to getting you a sale at the best
     price and conditions. An auction is a three stage process: a sale can occur in the lead up, on the day or after the auction.

     I DON’T HAVE AN EXPENSIVE PROPERTY. IS BEING A PART OF THE EVENT WITHIN MY BUDGET?
     The cost of property specific marketing such as newspaper advertisements are such that they can be tailored to suit
     any budget. We have properties ranging from $90,000 in value to multi-million dollar properties and the individual
     marketing programs are based accordingly. Also, a no-cost advantage of listing at ‘The Event’ is the huge amount of
     publicity that comes with being a part of this high profile property program.
20                                       THE EVENT 2018

                                  The Event
                                  theauctionevent.com.au 2018

     Surfers Paradise                 Southport               Benowa
     Level 2, 50 Cavill Avenue,       40 Nerang Street,       Benowa Gardens Shopping Centre,
     Surfers Paradise                 Southport               Cnr Benowa & Ashmore Rd, Benowa
     07 5538 1555                     07 5591 1511            07 5500 1600

     Prestige                         Sanctuary Cove          Hope Island
     Level 2, 50 Cavill Avenue,       1 Masthead Way,         Hope Island Shopping Centre,
     Surfers Paradise                 Sanctuary Cove          Santa Barbara Road, Hope Island
     07 5538 1555                     07 5577 9999            07 5510 8455

     Main Beach                       Apartments              Upper Coomera
     23 Tedder Avenue,                16 Orchid Avenue,       Shop H3 Coomera Square,
     Main Beach                       Surfers Paradise        Days Road, Upper Coomera
     07 5526 4555                     07 5538 1555            07 5573 1077

     Commercial Gold Coast            Industrial Gold Coast   Commercial Southport
     Level 2, 50 Cavill Avenue,       26 Railway Street,      Level 1, 89 Scarborough Street,
     Surfers Paradise                 Southport               Southport
     07 5555 8600                     07 5509 6006            07 5552 6388

     Industrial M1 North              Ray White Marine        Gold Coast Property
     270 Lahrs Road,                  Marina Mirage,          Management Centre
     Ormeau                           Main Beach              26 Railway Street, Southport
     07 3807 0001                     07 5528 2338            07 5509 6000

               JANUARY 28TH 2018, RACV ROYAL PINES RESORT
                    THE EVENT HOTLINE 1800 198 009
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