EXCELLENCE AWARDS 2018 | 2019 - DEADLINE: NOVEMBER 16, 2018 - Mercomm Awards
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EXCELLENCE AWARDS
2018 | 2019
DEADLINE:
DEADLINE: NOVEMBER
NOVEMBER 16,
11, 2015
2018
EXTENDED TO: December 12th
Dear Colleague,
For over three decades, the MERCURY Awards have celebrated the
creative professionals whose exceptional intelligence, hard work,
creativity and style have made a difference in this industry.
In 1987, the MERCURY Awards was founded with a singular mission: to
promote excellence in public relations. The competition remains unique.
It is the world’s only independent awards organization. We accept no
advertising, no membership fees, or outside sponsors. As such, you are
guaranteed fairness and impartiality.
The annual award was named for the Roman god who was the
messenger of the other gods. The MERCURY Awards symbolizes the
spirit of the message communicated. We believe in the human spark
of creativity which serves to advance standards of excellence.
As we enter our 32nd year, we pledge our best to give you honor
and recognition!
Wishing you remarkable success!
Reni L. Witt
President and Founder
Calendar
November - 2018 February - 2019 March - 2019
16 15 15
Deadline for Winners Grand Winners
Entries Notified Announced
last call - December 12th
mission statement
MerComm Inc. was founded in 1987 with the principal purpose of advancing the arts and
sciences of communications in an international arena. MerComm strives to establish and
promote high standards of individual and collective achievement. Our mission is to honor
the individuals whose work has made an outstanding contribution to their industry.
COUNTRIES COMPETING:
Afghanistan France Luxembourg Qatar Taiwan
Antigua French Macau Russia Trinidad
West Indies West Indies Malaysia Saudi Arabia Turkey
Argentina Germany Malta Scotland Ukraine
Australia Greece Mexico Singapore United Arab
Austria Hong Kong Monaco Slovenia Emirates
Bahrain Iceland Morocco South Africa United Kingdom
Bangladesh India Netherlands Spain United States
Belgium Indonesia New Zealand Sri Lanka Venezuela
Bermuda Iran Norway Sultanate Vietnam
Brazil Ireland People’s of Oman Yugoslavia
Canada Israel Republic Sweden Zimbabwe
Cayman Islands Italy of China Switzerland
Czech Republic Japan Peru
Chile Korea Philippines
Croatia Kosovo Poland
Denmark Kuwait Portugal
Finland Liechtenstein Puerto Rico
best of category
2017/18 | GRAND Winners
best
of
CHINA UNICOM (HONG KONG) LIMITED
2016 PUBLICITY
Ogilvy’s Public Relations team,
SHOW
Water & Wall Group, River Communications
STATE STREET CORPORATION
ANNUAL REPORT 2016
Staring Down The Street: State Street’s Fearless Girl
CHINA UNICOM (HONG KONG) LIMITED
75th Floor, The Center, 99 Queen’s Road Central, Hong Kong
(USA)
Tel : (852) 2126 2018 Fax : (852) 2126 2016
www.chinaunicom.com.hk
CHINA UNICOM (HONG KONG) LIMITED
HKEx : 0762 NYSE : CHU CUSTOM PUBLICATIONS
Design, Printing & Production: GenNex Financial Media Limited www.gennexfm.com
BEAT THE HEADWIND TURN THE TIDE
迎難而上 邁上健康發展之路
- Business-to-Business
BrandsOnSpeed GmbH
TRUMPF GMBH & CO. KG
ANNUAL REPORTS ANNUAL REPORTS CUSTOM PUBLICATIONS TRUe. The Magazine for
– Cover Design - Overall Presentation - General Audience Sheet Metal Experts 2/3/4 17
REF Financial Press Limited GenNex Financial Media Limited ramp.space GmbH & Co. KG (GERMANY)
NEW WORLD DEVELOPMENT CHINA UNICOM BMW AG - MINI
COMPANY LIMITED (HONG KONG) LIMITED rampstyle – JCW Edition
2017 Annual Report Annual Report 2016 (GERMANY)
(HONG KONG) (HONG KONG)
ADVERTISING
The War Amps
Darevin and the BC Lions
(CANADA)
VIDEO
PRH Hamburg Kommunikation GmbH
DAIMLER AG
Mercedes-Benz “Silver Bullets” in Manhattan
(GERMANY)
WRITING
MAGAZINES
loved gmbh
- Overall Presentation
AUDI AG DESIGN ramp.space GmbH & Co. KG
THE AUDI MAGAZINE F/W’17 - SPECIAL PROJECTS PRH Hamburg Kommunikation GmbH rampstyle 14 - So, it’s all good.
The Highways Lobby PR DAIMLER AG Finally.
ANNUAL REPORTS - Interior Design (GERMANY) LC WAIKIKI 2017 Mercedes-Benz Trucks Calendar (GERMANY)
REF Financial Press Limited LCW SENSE (GERMANY)
CLEAR MEDIA LIMITED (TURKEY)
Annual Report 2016
(HONG KONG)
CAMPAIGNS APPS WEBSITES
Volume Public Relations PRH Hamburg Kommunikation GmbH ringzwei MAGAZINES - Design
SPECIAL EVENTS
CERVEZA IMPERIAL LUFTHANSA CARGO AG RTL GROUP ramp.space GmbH & Co. KG
MERCEDES-BENZ TÜRK
A Beer with a Goal: Save the Planet Lufthansa Cargo Company App The year of total video ramp #37 - Basic Instincts
50th Year Press Conference
(USA) (GERMANY) (LUXEMBOURG) (GERMANY)
(TURKEY)
Entry Information who Professionals from agencies, associations, corporations, government agencies, non-profit groups, and organizations from countries worldwide, are invited to compete. what The following must be included in order to process your entry: Completed Entry Form 3 Copies of each Entry Submitted Entry Fee • Send 3 sets of originals if at all possible. An original printed hard copy certainly has a better impact on the judges! A photocopy or a PDF does not always convey the quality of the project. Give your work the best chance! • Web-site submissions need only provide URL. • For Promotion, Publicity, Special Events & Campaigns Categories (S, T, U, V & W) send accompanying materials - brochures, t-shirts, banners, videos, images, on-line screens, press releases, press kits, and any other collateral material - along with coverage. Impress the judges! when There’s still time! - December 12th All entries postmarked by November 16, 2018 are eligible. The nominator will be notified upon receipt. Any material produced or dated from November 17, 2017 to November 16, 2018 is eligible to be entered. where Send the fee, entry form, and entry submission to: MerComm Inc., 500 Executive Boulevard, Ossining, NY 10562 USA. Make checks payable to MerComm/MRA. Fees must be payable in U.S. Dollars and drawn on a U.S. based bank. Please contact us for details concerning bank transfers. Credit card payment is also accepted via telephone: 914-923-9400, FAX: 914-923-9484, or email: info@mercommawards.com. why The annual award is named for the Roman god who was the messenger of the other gods. The Mercury Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated. entry fees The fee for each individual entry in Categories A-R is $320. The fee is $380 for Categories S-W. Fees include shipping and handling during the judging rounds, preparation costs for winners’ book, website presentations, award certificate, plaque or trophy (according to level of win), plus the judges’ evaluation forms and comments. returns If you must send irreplaceable material, every effort will be made to have your entry carefully returned. We will contact you of the costs for shipping. We cannot be held liable for the replacement costs of the entry(ies). Please contact our offices if you have special concerns. All entries become the property of MerComm, Inc. and may be used by the MERCURY Awards for display, exhibition and promotional purposes.
Judging
Procedures
judging criteria
Each entry is judged against itself, to the degree that the individual entry
achieves its intended purpose. Judging is based not on budget, but on
the values of creativity, effectiveness, performance and success.
judging process
Each entry is evaluated three times by three different judging organizations
during the preliminary judging rounds. The three sets of scores are then
averaged into a single score for the individual entry. Awards are given to
the top third scoring entries. Only one Gold, Silver, Bronze, and Honors
Award will be given in each classification; however, if no entry scores
high enough, no award will be given. The Gold Award Winners become
candidates for the Grand Awards. In addition, one Best of Show Award
will be presented to the top entry among all the classifications.
the judges
A. Plus Financial Press Ltd. Ergo Advertising - AUSTRALIA MetaFusion Pte Ltd - SINGAPORE
- HONG KONG ERM - USA Mike Klodnicki & Associates - USA
Addison - USA Faculty of Communications + Milenio 3 - MEXICO
Affno - SRI LANKA Design, Ryerson University Miramar Group - HONG KONG
AIR Health - USA - CANADA MM Partners - KOREA
Alex Schkrutz Consultancy - USA Fast Retailing Co. Ltd. - JAPAN New Zealand Stock Exchange
Allan Hunter Shoemake FGI Design - USA - NEW ZEALAND
Photography Inc. - USA Finar Kurumsal - TURKEY Next Digital Limited - HONG KONG
AND Partners - USA Four Media - AUSTRIA Nine Labs - USA
An-Najah National University Fung Retailing Group - HONG KONG Nova Fusion Sdn Bhd - MALASIA
- PALESTINE G+J Corporate Editors - GERMANY Paragraphs Design - USA
Armacell – LUXEMBOURG Gene Pool Project - AUSTRALIA Parcel Design - CANADA
Asia Public Relations Agency GenNex Financial Media Limited Perlgut Group - USA
- HONG KONG - HONG KONG Peter Feeby Design - USA
Aspen Insurance - USA Global Point - USA PetraNix AG - SWITZERLAND
Atrevia - PORTUGAL Graffiti - TURKEY Phoenix Communications Ltd.
Atrevia - SPAIN Greater Toronto Airports Authority - HONG KONG
Avila Creative - USA - CANADA People’s Leasing & Finance PLC
Bank of China - HONG KONG h2h Consulting - USA – SRI LANKA
Baoviet Holdings - VIETNAM HeterMedia - HONG KONG PRATT Institute - USA
Basso Design Group - USA HGB Hamburger Geschäftsberichte PRH Hamburg Kommunikation
BCUBE - ITALY GmbH & Co. KG - GERMANY GmbH - GERMANY
Beau Gardner Associates Inc. - USA HKBN – HONG KONG PT Garuda Indonesia (Persero) Tbk
Berenberg - GERMANY Ho Chi Minh City Securities Co. - INDONESIA
Beyond Words Business - VIETNAM Q&E Advertising - SRI LANKA
Communications - USA HOFFMANN UND CAMPE q30 design inc. - CANADA
BrandBook LLC - USA Corporate Publishing - GERMANY Rat Für Ruhm Und Ehre - GERMANY
Bring, LLC - USA Hong Kong Productivity Council REF Financial Press Ltd.
- HONG KONG - HONG KONG
Brooks Graphics - USA
Hunch Free, Inc. - USA ringzwei - GERMANY
Bryan Mills Iradesso - CANADA
i.LINK Group Limited - HONG KONG RR Donnelley - HONG KONG
Burgess Strategic
Marketing Services - USA Ideas On Purpose - USA RTL Group - LUXEMBOURG
Canada’s National Arts Centre INBRAX - CHILE S/O Project - KOREA
- CANADA Inc Design - USA Sampath Bank PLC - SRI LANKA
CHC Enterprises - USA Insight Creative - NEW ZEALAND Sedgwick Richardson - HONG KONG
China Communications InVision Design, Inc. - USA Sedgwick Richardson - SINGAPORE
Services Corporation Limited iONE Financial Press Ltd. SEQUEL - USA
- HONG KONG - HONG KONG
Shian Inc. - JAPAN
China Rongsheng Heavy Industries ista International GmbH - GERMANY
Signi Design - MEXICO
- HONG KONG John Madere Photography - USA
SinoMedia Holding Limited - CHINA
China Telecom - HONG KONG Jolly Good Films - NEW ZEALAND
Smart Media - SRI LANKA
China Unicom - HONG KONG Journal International Verlag
Solomon Financial Press
C.J. Graphics - CANADA - GERMANY
– HONG KONG
CLP Holdings Ltd - HONG KONG KD1 Designagentur - GERMANY
Speedy Design Communications
Coal Creative Consultants Keogh Communications Group – HONG KONG
- SINGAPORE - USA
Stan Gellman
ComfortDelGro Corporation Limited Kerry Properties - HONG KONG Graphic Design Inc. - USA
– SINGAPORE KetchumPleon - GERMANY Süden Werbeagentur GmbH - USA
Craib Design + Communications Klick Communications - USA Tayburn - TURKEY
- CANADA köckritzdörrich GmbH - GERMANY Tayburn - UNITED KINGDOM
Cre8 (Greater China) - HONG KONG KorteMaerzWolff Kommunikation The Charles NYC - USA
Curran & Connors, Inc. - USA - GERMANY
The King’s College - USA
Daiwa House Industry Co., Ltd. Kunsthistoriches Museum Wien
- JAPAN Thema Communications
- AUSTRIA
- GERMANY
DK Communications Services - USA loved GmbH - GERMANY
The Third Age - SOUTH KOREA
Decker Design, Inc. - USA Luke Communications Group - USA
Time Inc. @ The Foundry - USA
Devon Title - USA M&M Consultancy - HONG KONG
TOMORROW FOCUS AG - GERMANY
Digmshift Group - USA Maison de l’Orientation
Toppan Vintage Limited
Doris Gstatter IR & Mehr – AUSTRIA - LUXEMBOURG
- HONG KONG
dovewing LLC - USA Mark Joseph Photography, Inc.
Twice Graphics - HONG KONG
EDICO Financial Press Services - USA
Wachovia Securities - USA
- HONG KONG Marston Communications
- CANADA WPP HMA BLAZE - AUSTRALIA
Eisbrenner Public Relations - USA
Media Genesis - USA X_Design - MEXICO
Elefant Design - USA
Mensalia GmbH - AUSTRIA Xanadu Communications - USA
Engage Media Pte. Ltd.
- SINGAPORE MerchantCantos - ENGLAND Yellow Creative (HK) Limited
- HONG KONG
categories/
classifications
A. Writing F15 Housing Dev. & Sales K. Custom Publications Q. Video - dvd/Online U. Special Events
A01 Annual Report F16 Infrastructure & Services - General Audience Q01 Auto Enthusiast U01 Anniversary
A02 Auto/Car Enthusiast Article F17 Insurance K01 Automobiles Q02 Corporate Identity U02 Brand Awareness/
A03 Chairman’s Letter F18 Internet Content Services K02 Customer Q03 Educational/Informational Recognition
A04 Feature Article F19 Internet Services Provider K03 Entertainment Q04 Fact Video U03 Cause Awareness
A05 Magazines - Overall F20 Media K04 Financial Services Q05 In-House Production U04 Children’s Entertainment
A06 Other/Misc. F21 Multi-Industry K05 Food Q06 On-line Video U05 Furniture Marketing
F22 Non-Profit - Human Welfare K06 Lifestyle Q07 Promotional/Documentary U06 Holiday Celebration
B. Design F23 Non-Profit - Various K07 Retail Q08 Public Awareness U07 Press Conference
B01 3-D Assembly F24 Parts & Logistics Facilities K08 Tourism/Travel Campaign U08 Shopping Mall
B02 Anniversary Book F25 Pharmaceuticals K09 Other/Misc. Q09 Special Project U09 Sports Tie-In
B03 Books F26 Property Development Q10 Other/Misc. U10 Other/Misc.
B04 Calendar L. Employee
F27 Real Estate Developer
B05 Environmental Report
Publication R. W
ebsites/ V. C
ampaigns
F28 REIT
L01 Bank Industry Mobile Media - Non Profit/Public Affairs
B06 Illustration F29 Retail
L02 Compliance Brochure R01 Brand Awareness V01 Corporate/
B07 Interim Report F30 Strategic Investments/
L03 Internal R02 Corporate Non-Profit Partnerships
B08 Magazine Cover Trading
L04 Magazine R03 Customer Magazine V02 Event/Festival Highlights
B09 Photography F31 Sustainability Report
L05 Newsletter R04 Customer Relationship V03 Human Rights
B10 Tourist Map F32 Technology
L06 Oil & Gas Industry R05 Digital Customer Magazine V04 Marketing Communications
B11 Other/Misc. F33 Telecommunications
L07 Ship Management R06 E-Annual Report V05 Public Affairs/Cause Issue
F34 Tourism
V06 Pro Bono Work
C. Advertising F35 University
L08 Other/Misc. R07 Employee Online Platform
R08 Event Site V07 Volunteers Special Project
C01 Animated Banner Ad F36 Other/Misc. M. Magazines - Design V08 Other/Misc.
C02 Print Ads - Specify on Entry Form R09 e-zine
M01 Auto/Car Enthusiasts R10 Investor/Shareholder
C03 Public Service W. C
ampaigns
Announcement G. Annual Reports M02 Beauty Relations Site - Corporate/Commercial
C04 Safety – Online M03 Customer R11 Microsite W01 Brand Image Makeover
C05 Television Ads G01 Interactive M04 IT Services R12 Newsletter W02 Cause Branding Campaign
C06 Other/Misc. G02 Non-Profit Organization M05 Other/Misc. R13 On-line Magazine W03 Community Relations
G03 PDF R14 Redesign/Relaunch/Media W04 Corporate-Community
D. Annual Reports G04 Sustainability Report N. Magazines R15 Travel/Tourism Partnership
- Cover Design - Overall Presentation
G05 Other/Misc. R16 Other/Misc. W05 Corporate Social
D01 Abstract/Graphics N01 Art/Culture
Responsibility Practices
D02 Boxed/Sleeve Set H. APPs N02 Automobiles S. Promotion/ W06 Employee Relations
D03 Die Cuts H01 Airline N03 Customer Marketing W07 Green/Environmental
D04 Drawings/Illustrations H02 Customer/Client N04 Employee/Staff S01 Awareness Campaigns Practices
D05 Online A.R. Home Page H03 e-book N05 IT Services S02 Branding/Re-branding W08 Green Focus Event
D06 People/Portrait H04 Energy N06 Men’s Audience S03 Brochure/Mailer W09 Media Relations
D07 Places/Products H05 Magazine N07 Non-Profit S04 Calendar W10 Other/Misc.
D08 Special Treatments H06 Subscription Site N08 People with Disabilities S05 Home Furnishing
D09 Other/Misc. H07 Other/Misc. N09 Special Audience S06 Product Awareness
N10 Travel/Tourism S07 Social Media Campaigns
E. Annual Reports I. Brochures N11 Other/Misc. S08 Tourism
- Interior Design I01 Company Brochure S09 Other/Misc.
E01 Artistic/Unique I02 Image Brochure O. Other/Misc./
E02 Non-Traditional I03 University Brochure
Special Projects T. Publicity
E03 Special Production O01 Please specify on form T01 Brand Awareness
I04 Other/Misc.
Techniques T02 Client Product Launch
E04 Traditional Format J. Custom Publications P. Social Media
T03 Media Exposure
- Business-to-Business P01 Blogger Event
T04 Social Media Influences
F. Annual Reports J01 Air Freight/Cargo P02 Consumer Awareness
- Overall Presentation T05 Sustainability Awareness
J02 Banking/Finance P03 Facebook
F01 Agriculture T06 Other/Misc.
J03 Bus Operators & P04 Influencer Relations
F02 Automobiles Transportation Companies P05 Instagram
F03 Beverages J04 CEO Leadership Network P06 Integrated Concept
F04 Chemicals J05 Construction – Online Platform & Print
F05 Construction J06 Customer Magazine P07 Integrated Digital Campaign
F06 Consumer Goods J07 Information Technology P08 WeChat/Weibo
F07 CSR - Corp. Social
Responsibility Report
J08 Innovation & Science P09 YouTube
IMPORTANT!!
F08 Dairy & Health Products
J09 Luxury Buses & Coaches P10 Other/Misc.
AWARDS CERTIFICATES:
J10 Personnel Managers/
F09 Department Store Directors
F10 Diverse Business Should your entry place as an award winner,
J11 Tax Magazine
F11 Energy J12 Tourism/Travel
your certificate will be personalized in the
F12 Finance Company J13 Trade Fair Organizer following format:
F13 Gov’t Agencies & Offices J14 Trade & Industry To: Nominating Company
F14 Holding Company J15 White Paper
For: Client Company
J16 Other/Misc.
“Title of Entry”
If you would prefer any variation of the
official format, kindly let us know, in writing,
attached to the Entry Form.
Entry Form
Log No.
Official Use Only.
title of entry:
Do not write in this area.
(Please write out title as it should appear on winning certificate.)
xample R-08
E
Category-Classification Code: – (See other page for codes) Number of Entries:
Category-Classification: 0 @$320 – Categories A – R $ 0.00
Other/Misc–Please describe: 0
@$380 – Categories S – W $ 0.00
0 0.00
Total Entries Fee Subtotal $
Format: DVD/USB Mixed Media Print Only App/Web 0.00
5-9 Entries, 5% Discount $
App/Website url:
10-19 Entries, 10% Discount $ 0.00
Theme or goal: (Be brief! You may type on a separate sheet of paper.)
20+ Entries, 20% Discount $ 0.00
total fees paid $ 0.00
(U.S. Dollars only - checks from non-US banks cannot be accepted)
We prefer to pay by:
Check Enclosed Bank-to-Bank Transfer
Nominated by: Mr./Ms.
American Express
Nominator’s Job Title:
– –
NOMINATING CO:
(Please write out as it should appear on winning certificate.) Exp. –
Address:
MasterCard/Visa
City: Prov./State:
– – –
Postal Code/Zip:
Exp. –
Country:
Cardholder’s Name
Telephone:
Country Code City/Area Code Number
Company
Fax: Cardholder’s Signature
Country Code City/Area Code Number
Please return my entry(ies).
E-Mail:
We will notify you of approximate costs prior to shipping.
Website:
IMPORTANT: For judging purposes, please send three copies of printed
Client’s Name: Mr./Ms. material per entry. Online or Web entries need submit only link or URL.
Upon receipt this entry becomes the property of MerComm, Inc., and may be
Client’s Job Title:
used for display, exhibition and promotional purposes.
client company: Make checks payable and mail to:
(If different from Nominating Co. - Please write out as it should appear on winning certificate.) MerComm/MRA
Address: 500 Executive Boulevard
Ossining-on-Hudson, NY 10562 USA
City: Prov./State:
For more information:
Postal Code/Zip: PH: 1-914-923-9400
Country: FX: 1-914-923-9484
info@mercommawards.com
Telephone: www.mercommawards.com
Country Code City/Area Code Number
Fax:
Country Code City/Area Code Number
SHIPPING INSTRUCTIONS: Send entry materials along with entry forms and
fees. To hasten your package through customs, please affix or mark in bold
E-Mail:
lettering outside the package “Contest Material. No Commercial Value.”
Website:
last call - December 12th
DEADLINE: november 16, 2018
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