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The New Trade Show of the Insights Industry
Status: December 2020, changes possible
Exhibitor Information
Premium Partners Cooperation Partner
+49 7151 / 90 383 90
info@succeet.de
The New Trade Show of the Insights Industry
Same same - but different The hybrid event succeet21 consists of two strong pillars:
The presence event: since the former Research & Results no longer exists, we have
New - and yet very familiar, that's what we wanted to achieve when we developed a new event in compliance with the current hygiene regulations.
thought about a new trade show for the insights industry. We wanted to Essentially, this means more space for the attendees to comply with the distance
enrich proven trade show elements with new, innovative formats. rules.
The covid-19 pandemic is not the reason, but "only" the occasion for our The virtual event: this is the answer to possible travel restrictions and opens up new
new concept. Our approach also had to reflect the digitization of our visitor groups through digital presentation formats. Take this opportunity to present
industry, which brings with it new methods, market players and also your current topics in April and make new contacts that you can meet in person at the
changed demand/customer structures. presence event in autumn.
We have also done our utmost to optimize cost structures for you by We realize this hybrid exhibition, presentation and meeting concept in close
offering more space and an additional digital platform. cooperation with professional IT companies, proven software tools and the Munich
Order Center (MOC) of Messe München.
We think we have succeeded in doing all this.
Use our trend-setting platform. See for yourself how you can generate new leads and
In the end, however, it is not our opinion that counts but your maintain existing contacts.
judgement. We look forward to hearing from you, your feedback, your
suggestions and, of course, to seeing you again soon - in April 2021 at
the latest. Heinrich Fischer Simone Waller-Klink
Managing Partner Managing Partner
+49 7151 / 90 383 90
info@succeet.de 2
Fast Facts
The new trade show of the insights industry
Up to 4.200 m2
10.000 m2 Halls Area
Total Area
Lower Costs 3
57 Conference
Break-out Rooms
Rooms
Wider Reach
10
2 Presentation
WWW
Exhibition Formats
Center MOC
Greater Effect
40 h 720 h
Live Online
(virtual + (including archive
presence) month)
One time - Any place One time - One place
Virtual event Presence event High
April 14-16, 2021 October 27 - 28, 2021 Cost Efficiency
digital platform MOC Munich
+49 7151 / 90 383 90
info@succeet.de 3
The Customer Journey at a Glance
Company/ Brochure Text-/ Preliminary discussion/ Technical Presentation
Product Video Video Chat clarification Discussion
Networ- Business
king Success
Virtual Presence
Make Trade Show
Exhibition Stand
Detailed
Questions
Make
Appointments
Whitepaper/ Networking Intensive
Career Offers/ Professional Web Presentation Workshop
Job Advertisements Article live/pre-recorded
+49 7151 / 90 383 90
info@succeet.de 4
The Trade Show Concept
Unpredictable times require flexible formats. Therefore, the trade show succeet21
consists of two complementary presentation formats
Presence event (27–28/10/2021) Virtual event (14-16/04/2021)
The hall layout of the presence exhibition is This will be set up for 3 days in April on a digital fair and presentation platform and offers the exhibitors the
specially adapted to the current hygiene possibility to present their companies by means of digital contents. The digital exhibition and presentation
regulations. platform is the basis of the event: In a closed online portal, to which attendees gain access by registering,
exhibitors present themselves on virtual exhibition stands and provide content and information in digital
It will take place in Hall 4 of the MOC (Munich form:
Order Center), which has a decisive advantage: it is
connected via a staircase in the foyer to Atrium 4 Short profiles, white papers, product videos, image films, links to websites and further offers, career
on the first floor, where the conference rooms and opportunities, contact information, contact form, text and video chat and much more.
the show/breakout rooms are available.
In addition, the exhibitor has the opportunity to book web presentations, which can be presented live as part
In addition to their exhibition stands, exhibitors of the online conference program or accessed as video. After the 3 live days, the virtual event will remain
can also hold presentations there for smaller and open for attendees until mid-May.
larger groups. All conference rooms are well
ventilated and large enough to implement the The main purpose of the virtual event is to give access to the current offering of the insights industry to
required hygiene concept. For hall 4, a stand attendees who cannot attend the presence event due to travel restrictions. It is not positioned as a
concept was developed in cooperation with the replacement, but as a supplement to the presence trade show. The virtual event can be booked separately
supervisory authorities and the Munich Trade Fair by those exhibitors who cannot travel. All exhibitors at the presence event will receive a digital stand
Centre, which guarantees compliance with the included free of charge.
distance regulations and enables a safe meeting of
the trade show participants. If the presence event cannot take place due to possible covid-19 restrictions, the virtual event serves as a
substitute.
Dates:
Virtual event live from April 14 to 16, 2021 (can also be visited in the archive until mid-May)
Presence event on October 27 and 28, 2021 at the MOC Munich +49 7151 / 90 383 90
info@succeet.de 5
Target Groups
succeet21 is the international trade show of the insights industry with the
following target groups:
Visitor target groups Exhibitor target groups
Current and potential clients and buyers of projects, services and ▪ Market Research Agencies (full service)
products: ▪ Field Organizations
▪ Viewing Facilities
▪ Insights Managers ▪ Data Analytics Companies
▪ Corporate Market Researchers ▪ Online Panel Providers
▪ Marketing Specialists ▪ Data Collection / Evaluation and Visualization Services
▪ Data Analysts ▪ Software Providers
▪ Managing Directors ▪ Hardware Providers
▪ Agency Market Researchers ▪ Customer Experience Research
▪ Product Managers ▪ Business Intelligence
▪ … ▪ Market Intelligence
▪ B2B Research
▪ Pharmaceutical Research
▪ POS Research
▪ Associations / Organizations
+49 7151 / 90 383 90
info@succeet.de 6
Overview of Costs and Services
When booking a stand at the presence event, a stand at the virtual event is
included free of charge. You will find all details on the following pages.
Presence event October 27-28, 2021 Virtual event April 14-16, 2021
Performance Prices in EUR Performance Prices in EUR
Registration Registration
500 300
Fee Fee
Physical Individual Stand Individual Stand Standard Stand Virtual Exhibition Stand large Exhibition Stand small
Exhibition from 20 m2 12 - 19 m2 12 m2 Exhibition 10 widgets 5 widgets
Stand 430/m2 (1) 430/m2 (1) 3,390 (1)) Stand 3.390 2.520
Virtual Exhibition Stand Exhibition Stand
Exhibition Stand small Optional additional services
Exhibition large large
320 (1)
Stand 390 (1) 390 (1) Up to 2 Web
Web Presen- 1 Web Presentation
Optional additional services Presentations
tation live (2) 890
890 each
Stand
900
Construction - - Web Presen- Up to 2 Web
all-inclusive 1 Web Presentation
Package tation pre- Presentations
790
recorded (2) 790 each
Up to 2
Live 1 Presentation 1 Presentation
Presentations Video Chat Can be integrated free of charge
Presentation 890 890
each 890 Tool Exhibitor bears costs for chat tool
Up to 2 Workshops 1 Workshop 1 Workshop Text Chat Can be integrated free of charge
Intensive
3 x 45 min. 3 x 45 min. 3 x 45 min Tool Chat tool can be provided by the organizer
Workshop
each 590 590 590 (1) When booking a stand at the presence event, a stand at the virtual event is
included. Only the agency service of EUR 390 (large stand) or EUR 320 (small
Break-out All day All day All day
stand) will be charged.
Room 890 890 890 (2) A maximum of 2 web presentations can be booked for the large exhibition
stand and 1 web presentation for the small exhibition stand.
All prices in this price list are subject to VAT at the statutory rate.
The General Terms and Conditions of Business at www.succeet.de apply. +49 7151 / 90 383 90
info@succeet.de 7
Costs and Services
The following formats are available for exhibitors to book.
The below booking rules apply:
For exhibitors at the presence event: For exhibitors at the virtual event:
When booking a stand at the presence fair, a digital presentation area is included in the price: The virtual event can be booked without presence event
▪ When booking an individual exhibiton stand, the large digital presentation area (up to 10 The offered additional presentation formats (web
widgets*), value EUR 3,000, is included* presentations live and web presentations pre-recorded)
can only be booked when booking a large or small digital
▪ When booking a standard exhibition stand, a small digital presentation area (up to 5 widgets*), exhibition stand. The offer is limited.
value 2,200, EUR is included*
An exhibitor with a small digital stand can book one web
The offered presentation formats (live presentations, intensive workshops, meeting rooms for presentation, an exhibitor with a large digital stand can
individual programs) can only be booked when booking an exhibition stand. Since the offer is limited, book two web presentations. Additional bookings are
an exhibitor can only book each of these presentation formats once. Exhibitors with a stand area of possible if there are still capacities available after the
20 m² or more can book each presentation format twice. Additional bookings are possible if there are registration deadline.
still capacities available after the registration deadline.
Furthermore, the exhibitor at the presence event has the opportunity to book one web presentation
(when booking a standard stand) or two web presentations (when booking an individual stand of
>20m²) at the virtual event.
*The support service of the advertising agency ANTARES in the amount of EUR 390 (large digital presentation area) or EUR
320 (small digital presentation area) is charged additionally. A widget corresponds to a link within the EXPO-IP platform (e.g.
brochure stand with several PDF documents).
+49 7151 / 90 383 90
info@succeet.de 8Costs and Services of the Presence Event
Registration fee EUR 500 Presentations:
Services: Entry in the trade show catalog, proportional attendee advertising, entry in the Exhibitors can book the following additional presentation formats for in-depth attendee information:
digital search catalog
Live Presentation (duration 30 min) EUR 890
Exhibition Stands:
Three conference rooms, each approximately 250 m², are available at the trade show, in which live
Individual Stands can be booked from a size of 12 m²: presentations can be held in rotation. Each conference room can accommodate about 40 to 50 people,
Price per m² stand space EUR 430 subject to the rules of distance.
Services provided by the organizer: Conference room (incl. seating, presentation technology, technical
support), pre-registration via the organizer's website, application in the exhibition catalog
Standard Stands with 12 m²
Price EUR 3.390 Intensive Workshop (3 lectures of 45 min in a row) EUR 590
Stand construction package EUR 900
A sufficiently large number of smaller conference rooms (break-out rooms), each with a size of
The standard stand areas have a width of 3 meters and a depth of 4 meters. As a rule, approximately 69 to 75 m², are available at the trade show, in which live presentations can be held in
these cannot be designated as corner stands due to legal requirements. On request, a rotation. Each conference room can accommodate about 10 to 15 people, subject to the rules of
stand construction package can be booked for 900 EUR, which includes the following distance. The Intensive Workshop format is defined by 3 presentations of 45 minutes each in succession,
services: Side and rear walls white, overall height 250 cm, carpeting anthracite, 1 power which can be booked either in the morning or in the afternoon. The total usage time of the conference
socket, 1 conference table with transparent protective wall, 4 upholstered chairs black, rooms is 3 hours.
1 brochure stand, fascia 150 x 30 cm (incl. 15 letters), standard power (3kW), assembly Services of the organizer: seminar room incl. tables and seating, pre-registration via the organizer‘s
and disassembly. website, application in the exhibition catalog.
General notes: The price refers to the pure exhibition space and does not include stand Meeting Room for Individual Program (per day) EUR 890
construction or additional costs. Each exhibitor is responsible and liable for the stand
construction. All legal regulations and guidelines must be observed. Upon request, our At the event there are a sufficient number of conference rooms (break-out rooms), each with a size of
contractual partner MEPLAN GmbH offers a variety of inexpensive rental systems about 69 to 75 m², which can be used by exhibitors to present an individual program. These conference
(www.meplan.de). All details can be found in the Conditions of Participation and in the rooms can be booked by the exhibitors on a daily basis. Each conference room can accommodate about
"Exhibitor Service Booklet 2021". These documents are an integral part of the contract 10 to 15 people, subject to the rules of distance. Services provided by the organizer: seminar rooms incl.
and are available for download on the website www.succeet.de or can be sent on tables and seating, pre-registration via the organizer's website, application in the exhibition catalog.
request.
General notes for all presentations:
▪ Attendees must register in advance for all ▪ The organizer can reject unsuitable topics All prices subject to legal value added tax
presentations. The decision on the admission of ▪ The exhibitor is responsible for the contents of his presentations.
attendees is made by the exhibitor. ▪ One presentation format can be booked per exhibitor. From a
▪ The exhibitor has the opportunity to present topics of stand space of 20 m² two presentation formats can be booked.
his choice. Further bookings are possible if there are still capacities available +49 7151 / 90 383 90
▪ Proposals for topics must be submitted to the organizer after the registration deadline on 30/06/21 9
info@succeet.de
by 11/08/2021.Costs and Services of the Virtual Event
The virtual event can be booked without the presence event. Booking deadline is on 29 January, 2021. Topics have
to be submitted by 12 February, 2021. Exhibitors are free to submit their topics, however, the organiser is entitled
to reject unsuitable topics.
Registration Fee EUR 300 Web Presentation live EUR 890
Services: Entry in the digital trade show catalog, proportional visitor advertising, entry Services: Up to 30-minute live presentation via GoToWebinar, introduction of
in the digital search catalog the speaker (with photo) and the topic in the dashboard of the exhibition
platform, technical support before and during the event, speaker test run,
Large Digital Stand (up to 10 widgets) EUR 3.390 provision of all information and a short video on the GoToWebinar tool,
Services: Unlimited, non-exclusive right of use of the EXPO-IP standard graphics (5 scheduling, briefing of the speaker by means of a small training session with
trade show stand templates in Photoshop format) including functionality of the virtual screen transmission, functional test with the speaker
trade show stand
Web Presentation pre-recorded EUR 790
Small Digital Stand (up to 5 widgets) EUR 2.520 Services: Up to 30-minute presentation, introduction of the speaker (with
Services: Unlimited, non-exclusive right of use of the EXPO-IP standard graphics (5 photo) and the topic in the dashboard of the exhibition platform, technical
trade show stand templates in Photoshop format) including functionality of the virtual support before and during the event, test run, provision of all information for
trade show stand the production of the video, scheduling, coordination, handling and
monitoring
Services included for exhibition stand large and small:
Provision of an exhibitor information sheet with all necessary information (technical Text Chat Tool free of charge
data sheet). Collection of all required data and follow-up of contents including checking Service: Integration of a text chat tool. Any text chat tool that generates a link
the data for completeness, coordination of the final stand by phone or e-mail. Creation (for example tawk.to) can be integrated
of exhibitor stands based on the supplied stand templates, integration of the individual
graphics, contact data, texts and content supplied by the exhibitors into the EXPO-IP Video Chat Tool integration free of charge (recommended for optimal
system. The following formats are possible: PDF files, links, images. Link to vote. Data trade show experience) Costs for chat tool must be paid by the exhibitor
handling, upload of the adapted standard graphics into the EXPO-IP system, data Service: Integration of a video chat tool provided by the exhibitor or
transfer, 1 correction phase. Integration of a text chat (e.g. tawk.to), integration of a recommended by succeet. Any video chat tool that generates a link can be
text and/or video chat tool provided by the exhibitor. Placement of the chat at the integrated.
exhibition stand. These services are provided by the advertising agency ANTARES,
which we have commissioned. www.antares-werbeagentur.de
All prices subject to legal value added tax +49 7151 / 90 383 90
info@succeet.de 10Facts & Figures of the Presence Event
Venue Event date
Munich Trade Fair Centre GmbH October, 27 and 28, 2021
MOC Event Center
Lilienthalallee 40 Opening hours for attendees
80939 Munich - Germany Wednesday, 27 October, 2021 from 9.00 to 18.30
www.moc-muenchen.de Thursday, 28 April, 2021 from 9.00 to 17.30
The MOC Event Center is a division of Messe München. Under one roof Admission fees
there are attractive exhibition halls, conference and event rooms. For trade show attendees, admission is free of charge on both days of the event.
Maximum flexibility and functionality, the unique ambience, the central
location, the exemplary infrastructure, service and professional teams Exhibition halls and conference rooms
characterize the MOC. The MOC Event Center Munich has everything it
takes to give an event exclusivity and guarantee exhibitors a coherent The exhibition takes place in hall 4
trade show appearance. The conference rooms are located in the foyer to hall 4 and in atrium 4 on the 1st
floor
The MOC Event Center is easy to reach:
by car via the direct freeway connection to the A9 Set-up times
(1,500 underground parking spaces are available in the building) Tuesday, 26 October, 2021, 8.00 to 24.00 h
by cab 20 minutes from Munich airport
by subway twelve minutes from the city center Dismantling times
Thursday, 28 October, 2021, 17.30 to 24.00 h
+49 7151 / 90 383 90
info@succeet.de 11Facts & Figures of the Virtual Event
The EXPO-IP platform is an attractive and efficient platform for digital A digital trade show ideally consists of the following elements:
events and digital trade fairs and one of the most powerful systems on ▪ Start screen/entrance/visualized lobby
the market. It has been tried and tested many times and works reliably ▪ Overview of the exhibitors (hall plan, short profiles)
because it is hosted in an ISO-certified data center in Germany ▪ Agenda of the organizer
(certification according to ISO/IEC 27001:2013). A number of digital ▪ Exhibition stands where media is published:
trade fairs have already been successfully realized on this platform (see ▪ Videos hosted on YouTube, image galleries, download centers, documents, white
references). papers, case studies, brochures, data sheets, offering competitions (by integrating
external websites), possibility to integrate chat systems (text chat, video chat),
With the EXPO-IP platform it is possible to organize digital events - integration of contact forms
consisting of exhibition stands and web conferences - which can be
visited with a PC, tablet or smartphone and web conferences can be Further information:
followed live. www.expo-ip.com
Brochures, whitepapers, videos, image galleries and live demos, which Here you can go directly to the EXPO-IP Download-Center:
are provided directly at the exhibitors' virtual stands, provide all the www.expo-ip.com/expo-ip-demo-videos
information on their service portfolio. Contacting the speakers at the
web presentations or the exhibitors is very easy via text chat, video chat references:
or the classic telephone. www.expo-ip.com/referenzen
This makes the Expo-IP platform ideal for acquiring new leads and
enables easy networking.
+49 7151 / 90 383 90
info@succeet.de 12Exemplary Exhibition Stand Templates
the EXPO-IP Platform
+49 7151 / 90 383 90
info@succeet.de 13Your Organizer
Booth booking
The trade show succeet21 is organized by succeet GmbH for the insights
Phone: +49 7151 / 90 383 90
industry. The owner team - Heinrich Fischer and Simone Waller-Klink -
email: info@succeet.de
has many years of experience in market research, media and marketing.
Heinrich Fischer was a co-organizer of the trade show Research &
Results and Simone Waller-Klink worked for it for many years.
succeet GmbH
Im Baumstückle 45
71334 Waiblingen
+49 7151 903839-0 Heinrich Fischer Simone Waller-Klink
info@succeet.de Managing Partner Managing Partner
heinrich.fischer@succeet.de simone.waller-klink@succeet.de
www.succeet.de
Managing Directors:
Heinrich Fischer, Simone Waller-Klink
Status: December, 2020
Changes possible
Petra Beißwanger Alexandra Frank
Sales DACH Sales International
petra.beisswanger@succeet.de alexandra.frank@succeet.de
+49 7151 / 90 383 90
info@succeet.de 14You can also read
