EXPERIAN FOOTFALL: COUNT THEM. CAPTURE THEM. CONVERT THEM - YOU CAN'T INCREASE PROFI TABILITY WITHOUT KNOWING YOUR CUSTOMERS INSIDE AND OUT
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www.footfall.com + 44 (0) 121 711 4652 eXPeRIAN FOOTFALL: COUNT THeM. CAPTURe THeM. CONVeRT THeM. You can’t increase profitability without knowing your customers inside and out
Count them. Capture them. Convert them. The key to increasing profitability is knowing your customers inside and out – turning this knowledge into insight has been our passion for over 20 years as a global retail intelligence expert. Experian FootFall’s vision is to deliver business enhancing information to retailers and retail property owners, based on a deep understanding of consumer behaviour. We work alongside retail organisations in the development of our products, listen to their needs and help them better understand their customers, to boost their performance in a fiercely competitive market. Through our solutions, thousands of retailers and shopping centres worldwide are increasing revenue, improving profitability, uncovering amazing customer potential – and benchmarking this success between stores and sites. Why should you join these businesses as an Experian FootFall client? Put simply, we help your business to improve operational efficiency, to give you the competitive edge. PAge 2
Site Analytics – Total Consumer Activity Insight
Wherever and however they shop, consumers Underpinned by the same consistent data sources, our solutions provide
complete insight into consumer activity at multiple levels, including:
create a wealth of valuable information. Experian
FootFall’s Site Analytics solutions consolidate this
data from multiple sources into a single, detailed
view of customer activity – from which better Intra-day insight – empower
business decisions can be made. store and centre managers
to make actionable and
Our solutions are more than a means of centralising key information;
they enable your business to analyse and measure key performance
timely decisions that drive
indicators, in order to make profit generating decisions. It’s a case of performance; immediate
turning business information into business intelligence. takeaways that they can act on
We understand that each area of your business will benefit from access
to different types of information. That’s why we’ve created two user
interface options – Site Analytics and Site Analytics expert – to deliver
the most appropriate insights to individual users.
Trends insight – empower
analysts and head office
personnel with detailed
analysis, to assess campaign
effectiveness and business
performance planning
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Site Analytics – Total Consumer Activity Insight
How Site Analytics works Key benefits
Site Analytics combines key data streams – from sales and workforce
activity to footfall, weather and consumer movements, and much more – to Analyse consumer behaviour at macro and micro
create a 360 degree overview of shopper behaviour on a single platform. level – including an hourly breakdown updated
throughout the day
It has the flexibility to incorporate existing business data assets, so that
nothing is wasted or duplicated.
Consolidate multiple data measures on a
single platform
Customise dashboards for different users within
your business
Sales Visitors In-Store
Benchmark performance through analysis of
data by site, region or business-wide
SITE Distribute reports via email on a daily/weekly/
monthly service level
Staff ANALYTICS Queue
Structure reporting to suit business hierarchical
grouping such as management territories, store
formats or geographical regions
Weather & Receive technical support from an expert experian
Online Events FootFall consultant
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Site Analytics - who’s it for?
Finding the Right Solution for Your Business Store and centre managers, regional operations
How can Site Analytics Customer insights Store insights Shopping Centre insights
enhance your business
• ow do visitor volumes change by
H • hat proportion of passing shoppers
W • hich retail outlets are the most
W
performance? hour, week, month and year. Is there come into your store? popular? Where can rental incomes
a trend which can be anticipated and be optimised by changing the mix
In today’s closely contested retail be prepared for? • ow do conversion rates and average
H of retailers, or their locations in
environment, a ‘one size fits all’ solution transaction values vary by hour, day, the centre?
is not enough to gain competitive • hat journeys do visitors take
W week, month and year?
advantage, or helpful to all users within • hat is the sales per head or per
W
around your store or centre, what
your business. That’s why we’ve created square metre for each retail unit
area of the store is drawing them in? • hich staff to visitor ratio is most
W
a tailored interface for site and area within the centre?
profitable? When are conversion
managers. • hat are the visitor dwell times
W rates or customer service levels being • hat are the opportunities to see
W
within key areas of your store, such as compromised? (OTS) in key digital media locations
As the first and last point of contact changing room and POS waiting times? and how can this drive incremental
with shoppers, Site Analytics enables • ow are marketing promotions
H revenues?
managers to monitor, analyse and – • hat proportion of your customers
W driving loyalty by increasing
most importantly – act on performance • hich marketing activities improve
W
are repeat visitors and do they frequency and lengths of visits to the
measurement situations. loyalty and increase the frequency of
concentrate in key areas of your store? store? How is this impacting sales
customers visits? Which campaigns
numbers?
Our solution now features a unique drive new visitors?
• hat marketing activities are driving
W
Interior Analytics capability, enabling unique visitors to your store, driving • hich marketing activities drive the
W • ow many customers are using
H
users to understand anonymous visitor your footfall? greatest return on investment? facilities such as food and beverage
movements and create informed views outlets, service areas?
of what happens beyond the entrance. • re there clear differences in shopper
A • ow is each store performing when
H
• hat changes can you make across
W
behaviour between stores and centres, benchmarked across similar stores,
your centre to increase dwell times?
which explain performance variances. regions – or your entire network?
• ow is each centre performing when
H
benchmarked across your portfolio?
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Site Analytics What will users see? Our Site Analytics solution can be personalised to individual retailer, centre or user requirements, providing direct access to the data streams most relevant to your job role – without unnecessary complexity. Detailed analysis can be performed on an hour-by-hour level, enabling users to make timely decisions during the day, in order to maximise profitability. The application is mobile-optimised, granting access to key performance data from desktop, tablet and mobile devices. Users can also choose how information is displayed; for example, pulling out key data streams such as daily traffic, sales and conversions as numbers, rather than displaying the results in graph format. Page 6
Site Analytics Expert
Site Analytics Expert is based on
the same data platform as our Site How can it enhance your Data streams that can be
Analytics solution, with added analytics business performance? compared and analysed
tools and reporting functions. By combining data relating to a huge range of • isitor footfall by hour, day, week,
V
It’s ideal for advanced users and head critical business metrics, Site Analytics Expert month and year
converts an overwhelming stream of information • Shopper movement and dwell times
office personnel, who require detailed into actionable business insights. • Staff to visitor ratios to assess returns
analytical capabilities to explore wider To enhance this solution, Experian FootFall has against costs
trends across your business. created analysis tools and reporting templates, • Marketing promotion revenues
so users can communicate key information • Online data
throughout your organisation. • Customer survey results
Who’s it for? • Benchmark performances across stores or
shopping centres
Head office personnel, including
business insight analysts and product
managers, directors of finance,
In the Store In the Shopping Centre
marketing, operations, and board
members. • Sales figures, broken down by category • Rental income
• Conversion rates • Retail performance, sales per head and
• Average transaction values per square metre
• Queue performance • Outlet vacancy rates
• Loyalty card data • Car park data
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Site Analytics Expert What will users see? The Site Analytics Expert dashboard has been optimised for use on desktop devices. Clear web-style pages present users with a comprehensive range of analytics tools. From this, they can measure, interpret and act on key data – for use in campaign evaluation, business reviews or planning/forecasting. Predefined reporting templates enable users to quickly and efficiently communicate their findings throughout your business. Page 8
Consultancy - Uncover Amazing Insight to Increase Profitability
Experian FootFall believes in acting on insight to
Benefit Enablers Benefit Achievers
ensure the value we create delivers a rapid and
data & technology people & process
measurable return on your investment. Above
anyone else, Experian FootFall understand and Measure Integrate Analysis Discover action
recognise that this is the challenge for all retailers
when investing in technology.
customer data integration into client self- regular analysis recommendations
capture secure cloud service access and discovery of for business
and relevant platform to reports and insights by a improvement and
This is why we have a team of dedicated consultant on hand to help you unlock and complimentary dashboards global team of value generating
realise the potential revealed in your data. data feeds analysts action plans
Wedon’tjustgiveyouthetoolstomakeinformedbusinessdecisions;wesupportyou
with recommendations and action plans for tangible performance improvement, so you
can deliver on the promised return on investment and drive business performance at
regionalandgloballevel,whetheronapilotprojectorthroughfulldeployment.
Based on the principles of our Visitor to Customer strategy, experian FootFall provides
a range of services which complements the needs of our clients. In addition to bespoke
consulting engagements based on individual client guidance and specification, we have
created a wide range of business insight packs that focus on all the key retail issues.
These packs are designed to reveal unrecognised insights and offer advice and
recommendations, for measuring in-store performance and optimisation, comparing
relative online versus in-store sales performance and measuring and predicting seasonal
trends, as well as the impact of peak trading periods, such as easter Weekend, Black
Friday or golden Week
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Experian FootFall’s Global Retail Traffic Index
– the industry benchmark of shopper confidence
How are economic, social, Through our index , you can understand and
benchmark performance from store to store, or
FootFall
MONTH ON MONTH
FootFall
YEAR ON YEAR
Retail Sales
MONTH ON MONTH
Consumer Confidence
MONTH ON MONTH
% charge % charge % charge % charge
determine best practice for each location, based
cultural and political on profile. You can also analyse the impact of OCTOBER
factors such as the weather, public holidays,
1.6 1.3 - 5.4
events in your region sporting and cultural events, economic issues
SEPTEMBER
and political changes on each location. -1.9 -1.7 -1.6 -65.1
impacting retail traffic?
Our indexes are published on a weekly and
Our globally recognised, monthly basis, with regional breakdowns AUGUST
1.3 -0.5 1.8 -0.9
available in many areas. We also produce
market-leading index can detailed performance reports within many
JULY
markets – for example consumer activity within -0.1 -0.2 -0.3 -12.3
provide the answer. retail parks, department stores and city centres.
In addition, experian FootFall provides bespoke JUNE
3.1 -0.8 -0.2 27.1
experian FootFall’s global Retail Traffic Index indexes for hundreds of our clients, enabling
has tracked shopper numbers across the world them to compare results on a like-for-like
MAY
for over twenty years, providing a barometer of basis, and identify where opportunities for -3.7 -1.0 -0.5 -14.3
shopper confidence. improvement exist.
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PAge 10About Experian businesses, all of whom want to gain
greater understanding of customer
FootFall behaviour and key performance
indicators such as sales conversions,
staff productivity and promotional
Experian FootFall is the leading global effectiveness, in order to make profitable
retail intelligence service, enabling business decisions.
international retailers and shopping
centres to understand their customers In 2014, Experian FootFall launched
inside and out, and generate greater Interior Analytics, a new solution that
profits from that insight. uses the latest connectivity technique
to track customers as they move around
Part of global information services group, your store or shopping centre. Available
Experian, FootFall has been providing as a standalone service or to enhance
actionable insight into consumer our Site Analytics solutions, which
behaviour for 20 years and now acts as a captures all of your business data, Interior
trusted advisor to retailers and shopping Analytics provides our most detailed
centres in Europe, Asia and the US. insight into what is affecting your
business performance.
Our customer insight solutions are used
in 40 countries by thousands of retail
To find out how Experian FootFall can improve your profits visit
www.footfall.com or contact our team in your region on + 44 (0) 121 711 4652.
www.footfall.com @footfallinsight
Page
Page 11
7To find out how Experian FootFall can improve your profits visit
www.footfall.com or contact our team in your region on + 44 (0) 121 711 4652.
www.footfall.com @footfallinsightYou can also read
