Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants

Page created by Roger Turner
 
CONTINUE READING
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation

Chair
Dr. Simona D’Oca, Arch.
Huygen Engineers and Consultants
s.doca@huygen.net
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants

 Agenda 11:00 – 12:30

 11:00 – 11:15: TripleA-reno: Storytelling for user-centred business models   Dr. Simona d’Oca, Arch,
 11:15 – 11:30: ProGETonE: IPR Management Issues                              Prof. Annarita Ferrante, UNIBO
 11:30 – 11:45: P2endure: Local Renovation Platform (e-marketplace)           Oana Schippers-Trifan, DEMO Consultants
 11:45 – 12:00: 4rinEU: Enabling Well-funded investments                      Roberta Pernetti, EURAC
 12:00 – 12:15: STUNNING: Refurbishment packages business models              Nicolas Peraudeau, DOWEL Management
 12:15 – 12:30: TURNKEY RETROFIT: Integrated home services                    Regis Decorme, R2MSolutions
 12:30 – 13:00: Q&A
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Attractive Acceptable Affordable
 deep renovation by a consumers orientated and performance evidence-based approach

Starting date:        2018-05-01
Ending date:          2021-04-30, ongoing project

Total cost:           EUR 2 000 011,75
Coordinated in:       Netherlands

Call for proposal:    H2020- EE-11-2016-2017
Funding scheme:       CSA - Coordination and support action

Topic:                Overcoming market barriers and promoting deep renovation of buildings
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants

  Objective of the TripleA-reno exploitation plan is to develop a [gamified] platform that
  serves a service for key stakeholders involved in the renovation journey.

  Aim is this platform-based service [business] model is facilitate understanding,
  communication exchange, decision making, practices among the TripleA-reno ecosystem.
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants

 Different types of platform can be distinguished.

 •     Services marketplace (Like Booking.com and hotel tonight)
 •     Product marketplace (Like Amazon and Ebay)
 •     Payments platforms (Like Paypal)
 •     Investment platforms (Like CircleUp)
 •     Social Networking platforms (Like Facebook and Nextdoor)
 •     Gaming platforms (like League of Legends, Fortnite and Magic)

 These platforms have an impact on the market because of the strong focus on marketing,
 attractiveness and lower prices of the service provided, and because of their direct
 connection to manufacturers and brands.

      This is consistent with the vision of TripleA-reno to make deep renovations
               attractive, acceptable and affordable.
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants

 The TripleA-reno platform gets success by:

 1. Developing trust between the demand and supply side, attracting potential users;
 2. Offering a brokerage service that supports the renovation decision making process, material
    purchase and professional support selection;
 3. Prioritizing affordability of renovation solutions (i.e. including information on access to
    incentives, tax reduction for deep renovation process);
 4. Responding to interest areas, and target users’ needs;
 5. Developing a one-stop-shop service supporting the user journey;

     The user journey is the path suppliers and users follow in discovering, using
                              and reviewing the platform.

  Focusing on the user journey helps to frame the experience of using the TripleA-
           reno as a whole, and for the different stakeholders involved.
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants

                     What kind of problems TripleA-reno gamified platform will solve?
                Who will use/buy (the results from) the TripleA-reno gamified platform?
             Why the TripleA-reno gamified platform will be better than the existing ones?
           What new knowledge (Key Exploitable Results - KERs) the project will generate?
        How the results will be delivered to users/customers? Who are the users/customers?
Exploitation of Business Models for Deep Renovation - Chair Dr. Simona D'Oca, Arch. Huygen Engineers and Consultants
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants

    In the TripleA-reno Road Show, we are using a storytelling approach to recollect the
    customer journey in deep renovation, under the perspective of the different stakeholders
    involved the whole process.

    This activity will help the project consortia to have a clearer understanding what solutions and
    services to be exploited trough a platform-based business model service.

    Directives and practical insights that support the experimentation with user-centred
    exploitation strategies in will be elaborated as outcome of several workshops
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants

           MOTTO

                        HERO                               TREASURE
Exploitation of Business Models for Deep Renovation
Dr. Simona D’Oca, Arch. Huygen Engineers and Consultants

                        Gunther and Sabine – Bavaria – Germany – Late 50ies
                        Small individual landlord with 1 own house and two rental apartments
“GET”          system
                                                    InteGrated Efficient Technologies
Starting date:            2017-05-01
Ending date:              2021-04-30, ongoing project
Call for proposal:        Call: H2020- EE-10-2016-IA- Innovation action
Funding scheme:           Innovation Action
Topic:                    Supporting accelerated and cost-effective deep renovation of buildings trough PPP

                     Envelope                                        Attractiveness

                                      Structure

       ENERGY                                 SEISMIC                                      FACADE
       IMPROVEMENT                        STRENGTHENING                                  ADDITION
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

   The GET offer: InteGrated Efficient Technologies
                                        on Buildings’ Envelopes
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

   The GET offer: InteGrated Efficient Technologies
                                                                                                 on Buildings’ Envelopes

                                                         Building designers and
                                                               consultants
                                                   RES                            Construction
                                                                                                                                   PROVIDERS
    Some products and                                                                                                            •Manufacturers
    services are key and                                                                     Product services/Circular
                                                                                                                                      •Sellers
                                                                                                    economy                     •Building designers
      other standard                        HVAC
                                                                                                                                  •Consultants
                                                                                                                              •Construction company

                                                                                                                Energy
                                Building
                                                                                                               services
                                materials

                                                                Integrator
                                                                                                                   Security
                            Exoskeleton                            and                                             services
                                                                Facilitator

                                                                                                             HERE IT IS THE KEY
                                                                                                             KNOWLEDGE
         Who is the integrator?
         Who are the providers?
                                                                Customer
Presentation of Pro-GET-onE project
 Annarita Ferrante, Christoph Peters

   Is there a market for these synergy ?
     Demand is high but latent (lack of finance, low awareness of problems
     and value of solutions)
     There is value to be considered:
             “Richter scale 6 earthquake can lead to the collapse of 50,000 homes”
             “Every Euro invested in earthquake prevention saves 7€ in losses avoided“
             (Prof. Margani)
             Social benefit of inclusion
             Financial benefits: value added to property, reduced insurance risks, reduced
             costs (maintenance and energy use)
     Urgent need for deep refurbishment to meet EU and UN sustainable
     development goals (e.g. triple annual rate of renovation to 3%)*

     Market = coincidence of factors: + safety, +value, - energy & emissions

E.g. EU Energy Efficiency Directive (2012/27/) requires 3% rate of renovation by now.
See also: References: https://www.eurima.org/energy-efficiency-in-buildings/deep-renovation.html
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

 The business case
    + Trust, + Expertise , + Synergies
    Cost effectiveness through combined solutions and added value:

           Safety (seismic protection/prevention)

           Quality of life: improved living space
           (with associated social and societal benefits)
                inclusion
                health
                well being

           Added value:
                   energy efficiency (+comfort, - bills)
                   Increased property value
                   Reduced maintenance costs
Presentation of Pro-GET-onE project
 Annarita Ferrante, Christoph Peters

     The market & business case = coincidence of factors

Seismic market: focus
is safety and social
need any energy                                  Seismic
savings is a bonus
                                                  Safety €€€
A bigger market,
easier entry, different                                                      The more synergies
marketing strategy
required                               Added             kWh &               achieved, the better
                                                                             the business case
                                       social              CO2
                                       value            reduction
                                                                           Probably only a small niche
                                          €€€             €€€              market to start off with.
                                                                           A good starting point

                                 “Traditional”
                                 market for deep EE             Obsolete building stock of Social
                                 refurbishment.                 Housing Companies in seismic areas
Presentation of Pro-GET-onE project
  Annarita Ferrante, Christoph Peters

       Starting point for exploitation strategy: abacus of partners

                                                                                • Development of viable business
                                                                                 opportunities by:
                                                                                •Direct exploitation of Key Exploitable
                                                                                 results (KERs) individually (Tier 1)
                                                                                • Development of combined
                                                                                 exploitation strategy (tier 2)

                                        R&D               Supply                •Concrete initiatives (e.g. memos of
                                                                                 understanding, joint initiatives, etc.)

                                        • Support         • Coordination
                                                            of offer
•Provide expertise
•Increase knowledge and
 understanding
•Document progress
•Contribute to policy development

                                              Demand
                                              • Coordination of            • Improve documentation of user
                                                requirements/needs          requirements: space, safety ,costs
                                                                           •Demonstrate and promote benefits
                                                                           •Raise awareness and stimulate
                                                                            demand
                                                                           •Networking activity
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

    Range of final, tier 2, exploitation result envisaged

            Minimum
            • Memos of Understanding
              (MoU) amongst partners    Maximum
              • for collaboration and   • ProGETone marketplace Platform
                joint exploitation        • for the promotion of cost competitive
                                            integrated
                                            seismic/spacegaining/energy
                                            efficient/exo-skeleton based building
                                            refurbishmnet
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

                                      IPR management

WHAT results can be exploited and HOW? (WP10)
-       T10.2 Business plan for the commercial-scale implementation of
        the GET system
-       T10.3 Exploitation Plan - defining a successful exploitation route
        for the results achieved by the project

Management of IP (WP1)
‐        T1.7 Intellectual Property (IP) management and protection –
         deals with the management of the IP (share of rights, ownership,
         legal binding issues, confidentiality etc. ) generated by the
         project in order to guarantee proper protection
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

                        Intellectual Property

             Legal rights which result from intellectual activity in different fields

                  Intellectual Property refers to creations of the
                  mind
                   industrial and scientific fields
                   literary and artistic fields

                  Intellectual Property Rights
                   are exclusive and time-limited rights
                   allow to prevent others from use, make or sell
                     your intangible assets (control)

                                      WIPO Intellectual Property
                                      Handbook 2004
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

                       IP Issues in Competitve Research

               Background             Result
               Partner A              Partner A

                                                             Survival of results
                                      Joint Result           Exploitation after the project
               Background
               Partner B
                                      Result
                                      Partner B

                                                                              t
               Before                 Project        After
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

                                      IP Issues - Agreements
                                                After

              Joint ownership agreements: set out share of ownership of
                jointly owned results, rights of use, exploitation issues,
                            distribution of revenues, etc.
           License agreements: set out the terms under which one party
               can use intellectual property owned by another party
                                          License to a Spin off
                                          Transfer agreements
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

IP Issues in Competitve Research Joint ownership of Results
Joint owners:
Shall (must) agree among themselves on the allocation and the
  terms of exercising the ownership of the result (in the absence of
  such an agreement, a default joint ownership regime is foreseen in
  the CA);
may define respective shares of ownership, if they are not divided
  equally
may agree that patent applications will be filed and maintained by
  only one participant on behalf of the others
have to clarify management issues: sharing of costs arising from
  the legal protection procedures (patent filing and examination
  fees, renewal fees, prior state of the art searches, infringement
  actions, etc) and exploitation of jointly owned results (sharing of
  revenues, profits)
Presentation of Pro-GET-onE project
Annarita Ferrante, Christoph Peters

                                      IPR Management - Patents
                     What not to do when considering filing a patent application

                                       • No publication prior to filing
                                         e.g. no article, press release, conference
                                         presentation/poster/proceedings or blog entry

                                       • No sale of products incorporating the invention prior to
                                         filing

                                       • No lecture or presentation prior to filing
                                         except under a non-disclosure agreement (NDA)

                                       • Seek professional advice
                                       • File before others do!
Exploitation of Business Models for Deep Renovation
 Oana Schippers-Trifan, DEMO Consultants, info@p2endure-project.eu

                                                                     Plug-and-Play Product and Process Innovation
                                                                     for Energy-efficient Building Deep Renovation

Starting date:                   1 September 2016
Ending date:                     30 August 2020
Total cost:                      EUR 5,318,599.93
Coordinated in:                  The Netherlands

Call for proposal:               H2020-EE-2016-PPP
Funding scheme:                  Innovation action

Topic:                           Collaborative local deep renovation platform
Exploitation of Business Models
                      for Deep Renovation
                      Oana Schippers-Trifan, DEMO Consultants

Content

•   What is P2Endure?
•   What barriers hamper large scale deep renovation?
•   What are our objectives?
•   What is the solution P2Endure proposes?
•   What is the P2Endure 4M process?
•   What are the P2Endure Plug-and-Play solutions?
•   What are the supporting ICT tools?
•   What does it take to ensure a successful and sustainable market uptake of
    the P2Endure innovative solutions?
Exploitation of Business Models
                       for Deep Renovation
                       Oana Schippers-Trifan, DEMO Consultants

P2Endure promotes evidence-based innovative solutions for deep renovation based on
prefabricated Plug-and-Play systems in combination with on-site robotic 3D-printing and BIM,
demonstrated and monitored at 11 real and 2 virtual projects in 4 geoclusters with EU-wide
replication potential.

                                          16 (8 SME, 5 IND, 2 HES/RES, 1 PUB)
Exploitation of Business Models
                      for Deep Renovation
                      Oana Schippers-Trifan, DEMO Consultants

Barriers that hamper large-scale deep renovation of the building stock

•   Technical barriers
•   Financial barriers
•   Social barriers
      • Uncertainty of the actual performance of the deep renovations
      • Disturbance to inhabitants
Exploitation of Business
                           Models for Deep Renovation
                           Oana Schippers-Trifan, DEMO Consultants

P2Endure Solution

P2Endure will resolve the barriers for wide-scale implementation of innovative solutions:
the absence of solid empirical evidence that such innovative solutions deliver the expected performance:
      • Energy
      • Financial
      • IEQ
By
      • Processes (4M –modular processes)
      • Innovative Plug-and-Play systems / products             For rapid and low disturbance on-site assembly
      • Supporting ICT Tools
Exploitation of Business Models
for Deep Renovation
Oana Schippers-Trifan, DEMO Consultants
Exploitation of Business Models
                        for Deep Renovation
                        Oana Schippers-Trifan, DEMO Consultants

Innovative Plug-and-Play solutions

Components for building envelopes
•   Light weighted Plug-and-Play façade panels
•   Plug-and-Play façade elements
•   Smart Energy Efficient windows
•   Rooftop retrofitting / Extension module
Technical systems
•   Plug-and-Play bathroom unit
•   Plug-and-Play HVAC systems
•   IEQ control systems
•   Connection to energy grid and RES production
On-site 3D technologies
•   3D scanning (geomatics) - laser and photogrammetry
•   On-site 3D printing and robotics
ICT Tools for deep renovation
Exploitation of Business Models
                       for Deep Renovation
                       Oana Schippers-Trifan, DEMO Consultants

Supporting ICT Tools

BIM based
     • Building Condition
       Assessment
     • LCC and asset
       management
     • Energy monitoring
       (parametric modeller)
     • 4D (time) and 5D (costs)
       analysis
Exploitation of Business Models
                      for Deep Renovation
                      Oana Schippers-Trifan, DEMO Consultants

Up-scalling large deep renovation  Replication 

P2Endure local district renovation platform

•   Demand  supply: local district alliance
•   Support decision-making of the renovation process
•   Clear evidence on energy, cost and time performance
Exploitation of Business Models
                   for Deep Renovation
                   Oana Schippers-Trifan, DEMO Consultants

            P2Endure e-Marketplace concept
                        Out-of-the-box solution
                                                             Simulation platform to provide clear
                                                             and comprehensible information to
                                                               compare energy saving options
Marketplace for renovation products
Targeted at RE developers,
designers, building owners                                          Supports process of planning,
and construction                                                        buying, and making
companies

                                                                      Applied on a local district
                                                                               market
Exploitation of Business Models
          for Deep Renovation
          Oana Schippers-Trifan, DEMO Consultants

  You  have
The P2Endurea renovation project or product?
…but you don‘te-Marketplace  concept it
               know how to integrate  can  help!
                                        into the
                   market?
Exploitation of Business Models
                        for Deep Renovation
                        Oana Schippers-Trifan, DEMO Consultants

                                                                  (P2Endure-)Products

Visualisation of the (as is)
building model                                                         Present energy data based
                                                                       selected design options

             Visualisation of (as is) energy
             data
Exploitation of Business Models
for Deep Renovation
Oana Schippers-Trifan, DEMO Consultants

                                          Parametric modeller workflow
Exploitation of Business Models
for Deep Renovation
Oana Schippers-Trifan, DEMO Consultants

                         How to start?
              How to motivate inhabitants?
  How to involve local entrepreneurs / suppliers?
Exploitation of Business Models
            for Deep Renovation
            Oana Schippers-Trifan, DEMO Consultants

Testing of district alliance approach in Tilburg (NL)
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                                          Reliable models for deep renovation

 Fact: we are far from the targeted 3% EU building stock renovation
 rate
                                                               Technical        Financial
   NEEDS/BARRIERS
                                                               Credibility       Social

  4RinEU
  ANSWERS

  Impact: to increase efficiency of the whole deep renovation process
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Technologies
  TO REDUCE ENERGY DEMAND                      TO IMPROVE ENERGY EFFICIENCY   TO IMPROVE OPERATION

 Prefabricated Multifunctional                       Plug&Play Energy Hub      Sensible Data Handler
            facade

Comfort ceiling fan operation                              Early Reno         Component end of life
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Methodologies

To support the stakeholders along the whole renovation process, helping to
understand renovation issues and associated potentials, to ensure an effective
and participated design, to manage the construction site and reduce the working
time and the associated failures.

 TO ACCURATELY UNDERSTAND                        TO ENSURE EFFECTIVE AND      TO REDUCE CONSTRUCTION
 THE RENOVATION POTENTIALS                         PARTICIPATED DESIGN           TIME AND FAILURES

 Cost-Optimal Energy Audit                       Investor and user-oriented        Deep renovation
                                                      design platform              implementation
                                                                                    management
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Business models

 Fed with the technologies and the methodologies.
 They will drive the investors in deep renovation, supporting them to identify the
 level of risk of renovation process and enable well-founded investments
 supported by tailor-made financial tools.

                                       TO IDENTIFY THE LEVEL OF RISKS AND TO
                                        ENABLE WELL-FOUNDED INVESTMENTS

                                                Cost-Effective rating system
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Exploitable results
                                                                                     Key                     Custumer
                                                                                     Activities              relation Custumer
                                                                          Key                     Value
                                                                          Partners                Propo-              Segment
                                                                                     Key          sition
                                                                                                             Channels
                                                                                     Resources

                                                                             Cost Structure                Revenue Streams

                                                                                                     Gain
                                                                                                     Creators

                                                                                Products&
                                                                                Services
                                                                                                           Pain
                                                                                                           Relievers
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Exploitable results
                                                                                     Key                     Custumer
                                                                                     Activities              relation Custumer
                                                                          Key                     Value
                                                                          Partners                Propo-              Segment
                                                                                     Key          sition
                                                                                                              Channels
                                                                                     Resources

                                                                             Cost Structure                Revenue Streams

                                                                                                      Gains

                                                                                                               Customer
                                                                                                               jobs

                                                                                                     Pains
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Value proposition – PM facade

                                             Development
                                                  process Products&Services

                                           Technical                       Multifunctional         prefabricated
                                           concept                          façade:      prefabricated    façade
                                                                            components integrating functions
                                                                            (opaque and transparent façade
                                                                            surfaces, aesthetic quality, thermal
                                                                            insulation, air tightness, solar
                                           Prototyping &                    shading         devices,      natural
                                           lab test                         ventilation, mechanical ventilation
                                                                            with het recovery - vents, ducts,
                                                                            fans, units, … -, plug & play energy
                                                                            hub, etc.)
                                                                           Design and construction           as
                                           Guidelines and
                                                                            integrated service
                                           support for the
                                           implementation                  Consulting and design services to
                                                                            support     other     construction
                                                                            companies, public bodies, etc.
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Value proposition – PM facade

Gain Creators
      Quality and performances assurance
      Environmental      sustainability                   for            Pain Relievers
       materials and procedures
                                                                              Uncertainty in quality and
      Opportunity to have faster and high
                                                                               performances
       quality solutions for renovation
                                                                              Uncertainty in time and costs
      Integrated and comprehensive solutions                                 Contacts and coordination with
       for renovation (multifunctional facade)                                 several and a lot of responsible
      Avoiding needs of moving for building                                   actors involved
       occupants                                                              In    many      cases,    building
      Opportunity to have one unique                                          occupants can reaming in their
       contact/responsible for design and                                      apartments      without   moving
       construction                                                            temporarily
                                                                              …
      Solution suitable for high performance
       level buildings
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Customer segmentation– PM facade

          Certain and faster time
          Certain and lower costs
          Certain features and performance                                Guaranteeing              and
          Environmental         sustainability                             procurement                 of
           reputation                                                       maintenance               and
                                                                            refurbishment      of    multi-
                                                                            families           residential
                                                                            buildings
                                                                           Procurement of Energy
                                                                            retrofit of multi-families
                                                                            residential buildings
     Renovation solution with faults and low
                                                                           Adopting       environmental
      performances
                                                                            sustainability solutions
     Uncertainty in performances
                                                                           Controlling and reducing
     Longer time for renovation
                                                                            time     and      costs     of
     Higher costs for renovation
                                                                            renovation intervention
     Needs to deal with many different
      actors of the chain
     Needs for tenants to move out during                                       Housing companies
      renovation                                                                 - public and private
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Customer segmentation– PM facade

             Support to the design of PMF
             Support to develop technical documents of
              public tender including PFM
                                                                             Design and consulting
            One contact responsible for many                                 activities              for
             aspects integrated in PMF                                        refurbishments
            Chance to offer innovative, high quality                        Energy analysis, energy
             and sustainable product                                          and           environmental
                                                                              certification           for
                                                                              refurbishments
                                                                             Quality      checks    and
                                                                              assurance during the
           Lack of knowledge in the field of PMF
                                                                              renovation work on-site
           Needs to deal with many different
            actors / responsible people of the
            chain
           Uncertainty in quality offer by the
            components after the installation -
            design quality gap issues
                                                                                        Designers and
                                                                                          Consultants
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Customer segmentation– PM facade

            Certain and faster time
            Certain and lower costs
            Certain features and performance
                                                                             Renovate their buildings
            Saving of money for energy bills
                                                                              saving costs and time
            Better comfort condition in their
                                                                             Saving energy bills costs
             apartment
                                                                             Improve     thermal    and
                                                                              visual comfort condition of
                                                                              their apartments

           Renovation solution with faults and
            low performances
           Uncertainty in performances
           Longer time for renovation
           Higher costs for renovation
           Needs to deal with many different
            actors of the chain
           Needs for tenants and owners to                                          Building Owners
            move out during the refurbishment
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - PM façade – further exploitation opportunities

     • Engineering - consulting services                                    4RinEU
                                                                           partner -
       from the company: role as project
                                                                          consultant
       facilitator / coordinator and
       consultant for prefabricated and
       multifunctional components (like                                      Local
                                                                          manufacturer
       in Oslo demo site)
     • Consultancy for public bodies
       (e.g. municipalities, social
       housing) needs experts
       supporting the renovation for the
       design phase
     • “Expertise hub” for
       refurbishment intervention
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Ceiling fan control algorithm

   • Lead beneficiary - eurac                                             • the result of 4RinEU is a
                                                                            control algorithm
                Fan                                                         tested in eurac facilities
                                                                          • Exploitation: set-up a
                                                                            collaboration with
                                                                            VORTICE 
                                                                            implementation of the
                                                                            algorithm in a real
                                            Remote                          product
                                           controller
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Cost-effective rating tool
                                                                   KPIs

  Identification o a set of Key                                    Energy

  Performance Incicators dealing with                              Energy demand for
                                                                                                                    [kWh/m ]
                                                                                                                               2

  5 thematic areas:
                                                                   heating/cooling/ventilation/DHW production
                                                                   Energy produced via PV system                    [kWh/m2 PV surface]
                                                                   Electricity self-consumption                     [kWh/m2 ]:
   Energy                                                         Energy produced via ST systems
                                                                                                                    [kWh/m2 ] - [kWh/m2 ST
                                                                                                                    surface]
   Environment                                                    ST energy balance
                                                                                                                    [kWh/m2 ] - [kWh/m2 ST
                                                                                                                    surface]

   Comfort & IAQ
                                                                   Environment

                                                                   Co2 Emissions                                    kg CO 2 /year
   Economic issues
                                                                   Comfort & IAQ

   Building site management                                       Number of hourscategory IV cold/IV hot           [h]

                                                                   Overheating Degree Hours                         [°C]
                                                                   N. hourswhere CO2 concentration ishigher than
                                                                                                                 [h]
                                                                   limitsCategory I
                                                                   Economic issues
                                                                   Net Present Value of the renovation (25 years)   [€/m2 ]
                                                                   Investment cost for the renovation               [€/m2 ]
                                                                   Energy Costs(Before/After Renovation)            [€/m2 ]
                                                                   Buildingsite management
                                                                   Tota l work dura ti on /Ta s k dura ti on        [d], [h]
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Cost-effective rating tool
                                                                               Background of the tool
      Geo-cluster Geometry                Building characteristics

                                      Archetype: TERRACED HOUSE
                                                  (TH)
                                       Reference floor area: 88 m2
                                           Floor Height: 2.8 m

                                       Archetype: SINGLE FAMILIY
                                              HOUSE (SFH)
                                      Reference Floor Area: 228 m2
                                           Floor Height: 2.5 m

                                         Archetype: APARTMENT
                                                BLOCK (AB)
                                      Reference Floor Area: 1330 m2       24 building archetypes in 6
                                            Floor Height: 2.6 m           reference countries
                                                                          • Definition of the renovation
                                         Archetype: MULTIFAMILY             concepts
                                               HOUSE (MFH)
                                      Reference Floor Area: 3456 m2       • Performance assessment of a
                                            Floor Height: 2.8 m
                                                                            set of variants
Exploitation of Business Models for Deep Renovation
Roberta Pernetti (eurac research), Marco Pietrobon, Giulia Guazzi (R2M)

                           - Cost-effective rating tool

                                                                          • Renovation priority –
                                                                            one of the five
                                                                            thematich area
                                                                          • Context
                                                                          • Building type

                                                                          4RinEU renovation
                                                                          package maximising the
                                                                          effect on the renovation
                                                                          priority
Presentation of STUNNING project
Nicolas PERAUDEAU, Consultant at DOWEL Management

    Topic: Sustainable business models for the deep renovation of buildings

    Starting date: October 2017
    End date: September 2019

    Call for proposal: H2020- EEB-2017
    Funding scheme: CSA (Coordination and support action)

    Total cost: 1.045 M€
    Consortium:
Presentation of STUNNING project
         Nicolas PERAUDEAU, Consultant at DOWEL Management

Our approach                                                                      Stakeholder
                                                                                   community

                                                                                  Knowledge
                                                                                   Sharing
                                                                                   Plaform

                                                Promotion of
                                                novel
                                                Business                Case Studies
                       Identification of        Models
                       barriers that slow
                       down replication
                       and                            Most promising
     Review of         recommendations                Business Models
     refurbishment
     cases and
     demonstrations             Refurbishment
     in Europe, and           packages database
     their financing
     mechanisms
Presentation of STUNNING project
               Nicolas PERAUDEAU, Consultant at DOWEL Management

Our work on refurbishment packages
 Review of existing/emerging technical solutions for building refurbishment
    • Integrated approach, i.e. combination of solutions that are implemented together to optimise
      energy efficiency
    • Commercial packages
    • Innovative solutions developed by EU projects

 Calculation of cost-benefit indicators
    • Economic indicators for different types of packages, based on real data (renovation cases) or
      demonstrations.

 Presentation on the Renovation Hub
Presentation of STUNNING project
                          Nicolas PERAUDEAU, Consultant at DOWEL Management

  Our work on refurbishment packages

« Conventional » deep
retrofitting with ETICS
                                  X      X                     X or X or X         X   Xand/orX   X

                - type                   X      X              X                       Xand/orX

                                                X                                  X              X   X

                                                        X                              X          X

                                                        X      X                       X          X   X

                                                        X      X                       X          X

                                                        X      X                       X     X        X
                                                              To be continued ….
Presentation of STUNNING project
               Nicolas PERAUDEAU, Consultant at DOWEL Management

Our work on business models
 Analysis of innovative business models for building refurbishment
 Selection and promotion of most promising ones
    • Through the Renovation Hub, webinars, final joint event, etc.

 Concrete examples of implementation through case studies
Presentation of STUNNING project
        Nicolas PERAUDEAU, Consultant at DOWEL Management

Our work on business models
Presentation of STUNNING project
            Nicolas PERAUDEAU, Consultant at DOWEL Management

Knowledge Sharing Platform – The Renovation Hub

  Sustainable Collaborative Platform to share knowledge on renovation
packages and business models for energy-efficient building refurbishment

• Neutral and quality-checked information                       https://renovation-hub.eu/
• To be sustained beyond the end of the project
Presentation of STUNNING project
              Nicolas PERAUDEAU, Consultant at DOWEL Management

Key findings on barriers and packages
 Most of the barriers to energy renovation are non-technical
    • Financing
    • Information, acceptance by building owners & decision-making process
    • Skills of contractors/ SMEs
    • …
 In order to allow the massification of renovation, successful refurbishment
  packages must:
    • Be developed with a systemic, integrated and user-centered approach, from
      design to operation
    • Be combined with training activities to build up skills
    • Be implemented in a coordinated approach involving all actors
    • Be supported by innovative business models and smart financing
Presentation of STUNNING project
              Nicolas PERAUDEAU, Consultant at DOWEL Management

Key findings on business models
 Innovative business models and smart financing are required to support and
  accelerate the deep renovation of the EU building stock
    • Move risk and financial burden from owners to institutional investors or banks
    • Better account for non-energy benefits (e.g. property value) to decrease risk and payback
      time
 What needs to be taken into account by a successful BM?
    • Be user-centered
    • From pains to gains:
         • Focus attention more broadly on the multiple benefits of energy renovation
         • Disconnect from the “kWh” and “payback” rationale: co-benefits such as comfort and health
    • Develop collaboration models at all levels
         • Partnerships between manufacturers
         • Involvement of third parties financiers and banks, or ESCO providing financial support
         • Alliances for economies of scale
    • Raise awareness
         • Pilot projects
         • Replication
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution

                    Starting date:       2019-06-01
                    Ending date:         2021-11-30, ongoing project

                    Total cost:          EUR 1,5M
                    Coordinated in:      France - CSTB

                    Call for proposal:   H2020- EE-2-2018
                    Funding scheme:      CSA - Coordination and support action

                    Topic:               Integrated home renovation services
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution

• TURNKEY RETROFIT will develop and replicate an integrated home
  renovation service which will be initially operated in France, Ireland and
  Spain.
• The project will point to further replication across Europe and
  Internationally in particular via the GBC’s Europe Regional Network.
• The TURNKEY RETROFIT service will be developed as a home-owner-centric
  renovation journey, which will transform the complex and fragmented
  renovation process into a simple, straightforward and attractive process for
  the home-owner.
• It will include the initial technical and behavioural diagnosis, technical offer,
  contract development and agreement, structuring and provision of financial
  support, as well as the on-site coordination of works and quality assurance. It will
  be a service-oriented model where the home-owner is offered tailor-made
  solutions through the whole customer journey.
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution

       CONVENTIONAL RENOVATION PROCESS                TURNKEY RETROFIT PROCESS

Service accessible through a user-friendly digital platform. It will address drivers
of building renovation that go beyond a desire to reduce energy bills and
increase asset value, such as home improvement, increased comfort, enhanced
health & quality of life.
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution

               2019                                                      2021
                                     TURNKEY RETROFIT PROJECT                              TURNKEY RETROFIT EXPLOITATION

                                                                                                                                                                (D2.3)
                           Integration, Improvement and

                                                                                                                           TURNKEY RETROFIT’ MARKET ACTORS COMMUNITY
                        Optimisation in FRANCE (WP1 & T3.2)

                                             Replication & local implementation
                                            in SPAIN and IRELAND (T3.3 & T3.4))

                                                                                Large-scale uptake in EU
                                                                                  beyond Project lifetime
                                                                                     (T2.4 & WP5)
      TURNKEY RETROFIT
   TURNKEY solution for home RETROFITting
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution

                                                      •   100.000 members on the Izigloo platform
                                                      •   50.000.000 modelled buildings
                                                      •   100.000.000 vectorized plots
                                                      •   8.000.000 analysed property listings
                                                      •   700 data items loaded on a single address
                     Number of users / supported      •   More than 110.000 supported real estate projects on
                     refurbishment operations /           Renovation / Energy / Financing / Move – (80.000 of them on
                     other metrics:                       renovation).
                                                      • 750 single-family homes integrated renovations supported
                                                          per year – Note: in this figure, only the renovations where
                                                          Izigloo has taken care of the whole process (from the initial
                                                          diagnosis to the coordination and completion of the works) are
                                                          considered.
                     Supported building-types      Detached and semi-detached houses
                                                      • Izigloo project advisors intervene by supporting and selecting
                                                          professionals from a pool of 3000 verified and certified
                                                          partners.
                     Network of supply-side
                     actors:                          • All Izigloo partners are required to sign the Izigloo
                                                          commitment charter focused on efficiency, rapidity,
                                                          exemplarity, communication, excellence, and a quality post-
                                                          works assistance.
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution

                                                •    4 000 multi-family dwellings already supported in their
               Number of users / supported           renovation project – average of 30% energy savings, mainly
               refurbishment operations /            deep renovation operations.
               other metrics:                    • 80% of financial feasibility proposals submitted by Operene
                                                     resulted in actual renovation works
               Supported building-types      Multi-family buildings
               Network of supply-side        More than 40 SMEs committed to conduct the refurbishments
               actors:                       operations
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution

                                                                                      T UR NKEY RE TR OFIT
                                                                                      T U R NK E Y s o l u ti o n f o r h o me R E T R OF I T t i n g

   Multi-family housing                                                           X                               X
   Single-family housing                                        X                                                 X
   Innovative business models                                   X                 X                               X
   Added-value services going beyond energy                     X                                                 X
   renovation
   Digital supporting tools                                     X                                                 X
   Other European initiatives and their key strength(s) which will be considered:
                            Innovative business models                                                           +
                            Digital supporting tools & Innovative business models                                +
                            Proven communication methods with stakeholders                                       +
Exploitation of Business Models for Deep Renovation
Régis Decorme, R2M Solution
You can also read