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OPPORTUNITIES IN THE
                                                                                                            YOOX NET-A-PORTER GROUP

                                                                                                           TOTAL GLOBAL REACH - 28 MILLION

                                    THE MEN’S STYLE DESTINATION: MR PORTER.COM

                                            NOVEMBER - DECEMBER 2016

�
  THE HOLIDAY ISSUE:

  HOW TO WEAR YOUR

�
  SWEATER BETTER

  THE PARTY-SEASON

� GROOMING GUIDE

  MEET THE DOWNHILL
  DEMON TURNED DESIGNER

                       Mr Jon Hamm
                               Goodbye suit and tie, why life after
                                   Don Draper is all smiles

       P.16                 P.29                       P.13                      P.10           P.22

  INTRODUCING             IS IT TIME          INSIDE MR ANTONIO              EIGHT WINTER   THE ULTIMATE
THE STYLE COUNCIL      TO GO OFF-GRID?       CIONGOLI’S WARDROBE             WONDERLANDS     GIFT GUIDE

                                                                                                                                             FASHI ON M E D I A PAC K   2
FASHION MEDIA PACK Powered By - Net-a-Porter
THE ULTIMATE GLOBAL PARTNER

         The 24/7 Shop
 With a global team of fashion           Express delivery to
                                                                   6.1mWomen read, watch,
advisers on call around the clock      180 countries globally      browse and shop every month

      4.45m app sessions               5.2m followers across           1.9m highly engaged
           a month                         7 platforms                   email subscribers

     52 weeks of original                                            Access to our highest net
 shoppable content across our        Bi-monthly, global magazine   worth segment of Extremely
     editorial publications          distributed in 64 countries    Important People - EIPS

                                                                                        FASHI ON M E D I A PAC K   3
FASHION MEDIA PACK Powered By - Net-a-Porter
THE NET-A-PORTER WOMAN

                                                       $
       Age

   38                      £119,000

  66% Married               25% have a           11% Banking/Finance    Takes 9 vacations a year,
45% Have children         household income         11% Medical            excluding work trips
                            of £300k+              11% Fashion
                                                8% Marketing/ADVG/PR

  82%                         10                    £6,800

Visit NET-A-PORTER       EIPs make a purchase       Average spend      How she describes her style:
at least once a week   on NET-A-PORTER every          on fashion          Classic, sophisticated,
                         10 days on average                              contemporary, elegant

                                                                                             FASHI ON M E D I A PAC K   4
FASHION MEDIA PACK Powered By - Net-a-Porter
THE WORLD’S PREMIER ONLINE
                  LUXURY FASHION DESTINATION

  NET-A-PORTER speaks to a truly global community of highly engaged and connected women.

Canada                                                                Russia
  2%                                                                   2%
                                       UK
                                       15%
                USA
                29%
                                             Germany
                                                5%

                                                                           China
                                                                            3%

                                        France
                                          5%

                                                       Middle                      Hong
                                                        East                       Kong
                                                         2%                         3%
                                                                                          Australia
                                                                                            5%

                                                                                             FASHI ON M E D I A PAC K   5
FASHION MEDIA PACK Powered By - Net-a-Porter
NET-A-PORTER 2017 FASHION CALENDAR

                                                    NET-A-PORTER FASHION THEMES

                    JAN             FEB              MAR              APR                        MAY              JUN                      JUL

                 HIT REFRESH       FASHION          FASHION        WEDDING                    SUMMER SHOP         SUMMER                 SUMMER
                NET-A-SPORTER       MONTH         MONTH CONT.       SEASON                      (Nor thern      WORK WEAR               WORK WEAR
                    DENIM       FINE JEWELLERY      RUNWAY        BEACHWEAR                    Hemisphere)     SUMMER SHOP               PRE-FALL
                                                  SHOES & BAGS   TRANSEASONAL                 WINTER SHOP        (Nor thern
                                                                                                (Southern       Hemisphere)
                                                                                               Hemisphere)
                                                                                                 DENIM
K E Y DAT E S

                     28            9 - 17            1-8                14                         1                18                    4
                   Chinese          NYFW              PFW           Good Friday                 Labor Day        US & UK           Independence Day
                   New Year          14                26               16                         14           Father’s Day
                                Valentine’s Day    UK Mother’s     Easter Sunday             US Mother’s Day        25
                                   17 - 21            Day               23                         27            Eid al-Fitr
                                     LFW                          London Marathon        Star t of Ramandan
                                   22 - 28                                                         29
                                    MFW                                                       Memorial Day

   P O RT ER

                                   Spring                                     Summer                                   Summer Escape
                                  3 Februar y                                      7 April                                     2 June

                                                                                                                                          FASHI ON M E D I A PAC K   6
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THE PLATFORMS

                           NET-A-PORTER has a unique and hybrid model combining content and commerce for
                          a global audience. As a retail and marketing partner, we invite our brands to create 360°
                                   campaigns across various touchpoints throughout the customer journey.

     EDIT
       THE

                                                         Print, digital and mobile
Digital weekly magazine                                                                                           Bi-monthy print magazine

                                                                                                                       FASHI ON M E D I A PAC K   7
FASHION MEDIA PACK Powered By - Net-a-Porter
PORTER MAGAZINE

                 PRINT OPPORTUNITIES
A bi-monthly, global magazine for the stylish, intelligent women of now
               Distributed in 64 countries worldwide

                                                                          FASHI ON M E D I A PAC K   8
FASHION MEDIA PACK Powered By - Net-a-Porter
PORTER MAGAZINE

                180,646 +6% YOY
                       total average circulation

    6              1                          60             3
Issues a year    Edition                    Countries   Currencies $£€

                                                                     FASHI ON M E D I A PAC K   9
FASHION MEDIA PACK Powered By - Net-a-Porter
PORTER MAGAZINE

    PORTER is fully shoppable via the PORTER App and scan-to-shop capability embedded within the
NET-A-PORTER Shopping App – connecting the reader to a point of purchase in every instance whether
  via NET-A-PORTER.com or PORTER Concierge. PORTER Concierge is a subset of NET-A-PORTER’s
customer care team. 24/7 availability in 18 languages managing our top clients across 172 countries globally.

                         *Previous Chloé campaign assets used for the purpose of mock-ups only

                                                                                                             SHOP
                                                                                                                     FIND

                                                                                                 CONCIERGE

                                                                                                                    FASHI ON M E D I A PAC K   10
PORTER HIGHLIGHTS

   40,000 subscribers              2 hours - the average                         82%                        84,875
      791,667                       reading time per issue               Inspired to shop               total views to date
     fans and followers

 180,646 +6% YOY                           500+                       Once a NET-A-PORTER                     50%
circulation distributed across    purchase enquiries through        customer subscribes, average    of new subscribers are not
         38,000                            24hr                   spend per customer increases by   NET-A-PORTER customers
  retail points worldwide             concierge service          +24% and average no. of orders          but fit the profile
                                                                      increases +86%

                                                 *+20% vs publishers statement
                                 ** Not BPA verified. NET-A-PORTER CRM marketing June 2015

                                                                                                                   FASHI ON M E D I A PAC K   11
THE EDIT

   DIGITAL OPPORTUNITIES
   52 weeks of original shoppable content
Distributed to 1.5 million women every week

                                              FASHI ON M E D I A PAC K   12
WORLD-CLASS FASHION SHOOTS

    That customers can shop directly from

                                            FASHI ON M E D I A PAC K   13
PUBLISHED IN 4 LANGUAGES

   English, French, German, Mandarin

                                       FASHI ON M E D I A PAC K   14
THE EDIT FACTS

 21%
   The AOV +21% higher
for those reading The EDIT
                              1.5m
                               Distributed to 1.5 million
                                                            35%
                                                            Of direct sales for
                                                              The EDIT are
 than those who don’t read       women every week
                                                            purchased by EIPs
         The EDIT

                                                                          FASHI ON M E D I A PAC K   15
THE EDIT

           The EDIT is the largest platform within the digital portfolio, consisting of a
fully responsive, high-impact interstitial placement across desktop, tablet, mobile web and app
           - ensuring our customers can be inspired, read and shop while on the go.

  We are offering brands this premium residency format to showcase its campaign imagery
                 for the duration of an issue (one week) across all devices.

        Unrivalled engagement rates and driving traffic to your designer landing page.

                                                                                              FASHION
                                                                                           MAGAZINE OF THE
                                                                                            YEAR AT DIGITAL
                                                                                           MAGAZINE AWARDS

                                                                                              2015

                  Desktop and The EDIT app display

                                                                                                  FASHI ON M E D I A PAC K   16
NATIVE OPPORTUNITIES

NET-A-PORTER offers its brands access to its creative approach by creating beautiful
       native display campaigns for brands to speak to a global audience.

                            NET-A-PORTER Homepage

                                                                                       FASHI ON M E D I A PAC K   17
RUN OF SITE

         Brands will have access to NET-A-PORTER’s highly popular pages across
        the site including Homepage, What’s New and Designer A-Z. All generate
           impressive click-throughs and drive traffic to Designer Landing Pages.

      ÉTOILE ISABEL MARANT’S LAIDBACK COOL
                   SHOP NOW

What’s New MPU                                                            Designer A-Z

                                                                                         FASHI ON M E D I A PAC K   18
NET-A-PORTER
                                          SHOPPING APP

  The easy-to-use NET-A-PORTER app is available for Apple and Android with 2.5 million current downloads.

      The app is driven by content – from closet classics and coveted pieces to key trends for the season
      – while also providing customers with a full product listing and features to scan PORTER magazine.

The app includes large display advertising on the app Homepage, clicking through to your Designer Landing Page.

                                 NET-A-PORTER shopping app

                                                                                                        FASHI ON M E D I A PAC K   19
BESPOKE CONTENT
                    PARTNERSHIPS

     The NET-A-PORTER Group Creative Solutions team provides
         its clients with a powerful and imaginative resource.

 Producing world-class, original and bespoke content, Creative Solutions
brings together the world’s most cutting-edge photographers, filmmakers
         and illustrators to produce multi-layered communication
                        and intergrated partnerships.

                                                                           FASHI ON M E D I A PAC K   20
CASE STUDY -
                               STELLA McCARTNEY

    House of Stella McCartney ran for two seasons to showcase the brand’s collection across all
 categories. We commissioned, fashion illustrator Jo Ratcliffe to create a suite of excluisve imagery
for Net-A-Porter and Stella McCartney, creating a playful, interactive and highly engageing bespoke
         illustrated house, highlighting key products within a fully shoppable Content Hub.

                https://www.net-a-porter.com/Content/house-of-stella-mccartney

                                                                                                    FASHI ON M E D I A PAC K   21
CASE STUDY -
                    STELLA McCARTNEY

                Bespoke & exclusive illustrations by Jo Ratcliffe

August launch                                                       November launch

                                                                                      FASHI ON M E D I A PAC K   22
CASE STUDY -
                                                                                                                                     STELLA McCARTNEY

                                                                                                Bespoke display and native campaigns across all touchpoints

                                                                                 THE EDIT Bespoke Feature

                                                The House of Stella McCartney
                                                       From wish-list-worthy accessories to luxurious lingerie and stylish
                                                       sportswear, make Stella McCartney your go-to this holiday season
                                                                     DISCOVER THE HOUSE OF STELLA McCARTNEY4

                                                                      READY TO WEAR               FALABELLA            ACCESSORIES

                                                     SHOES

                                                            adidas by                                         SWIMWEAR & LINGERIE
                                                       STELLA McCARTNEY

Shop ready-to-wear, falabella, lingerie, swimwear,
shoes, accessories and adidas by Stella McCartney
from the Stella McCartney collection

                                                                          The EDIT                                                                       Homepage

                                                                    What’s New                                                                          Shopping App

                                                                                                                                                                       FASHI ON M E D I A PAC K   23
CASE STUDY -
                   STELLA McCARTNEY

            Social media campaign to encourage user engagement.

Instagram

                                                                  Email

                                                                          FASHI ON M E D I A PAC K   24
CASE STUDY -
              adidas by STELLA McCARTNEY

      A fully shoppable bespoke fashion lifestyle feature shot for PORTER.
Exclusive behind-the-scenes footage accessable via the print and digital editions.

                                                                                     FASHI ON M E D I A PAC K   25
CASE STUDY -
              adidas by STELLA McCARTNEY

      A fully shoppable bespoke fashion lifestyle feature shot for PORTER.
Exclusive behind-the-scenes footage accessable via the print and digital editions.

                              CLICK TO PLAY

                                                                                     FASHI ON M E D I A PAC K   26
DIGITAL RATES

Channel                       Format                Rich/Static            Net Rates (£)            Duration

The EDIT                      1024 x 768            Rich/Static            6,750*                   Per Week

Native Display

Run of site                   All of the below      Static                 85 cpm                   -

Homepage MPU                  300 x 250             Static                 100 cpm                  -

What’s New                    465 X 300             Static                 100 cpm                  -

Designer A-Z                  300 x 600             Static                 100 cpm                  -

Mobile App Tenancy            970 x 652             Retina Display         25,000                   Per Week
(per week)                    & Video               Video/Static

              All campaigns are scalable and can be geo-targeted by country or channel at a 20% premium

                                                                                                        FASHI ON M E D I A PAC K   27
C O N TA C T

                                          TESS MACLEOD SMITH                                                                               K E R R Y M O F F AT
                                 V I C E P R E S I D E N T / P U B L I S H I N G D I R E C TO R                                   G R O U P A S S O C I AT E P U B L I S H E R

                                                                                         G L O B A L D I S P L AY

                    E M I LY J O N E S                                                C H R I S T I N A S A N T I C H AT S A K                                                  GABI JENNINGS
       G R O U P A D V E R T I S I N G D I R E C TO R                                      G RO U P FA S H I O N M A N AG E R                                             G RO U P B E AU T Y M A N AG E R

     E M I LY. J O N E S @ N E T- A - P O R T E R . C O M                 C H R I S T I N A . S A N T I C H AT S A K @ N E T- A - P O R T E R . C O M             G A B I . J E N N I N G S @ N E T- A - P O R T E R . C O M

                +44 (0)209 471 5573                                                             +44 (0)203 471 4623                                                            +44 (0)203 471 4109

                                                             TO M L I V E S L E Y                                                     OLIVIA BANGHAM
                                              M R P O RT E R A DV E RT I S I N G M A N AG E R                                 G RO U P A DV E RT I S I N G M A N AG E R

                                              TO M . L I V E S L E Y @ N E T- A - P O R T E R . C O M                   O L I V I A . B A N G H A M @ N E T- A - P O R T E R . C O M

                                                          +44 (0)20 3471 4830                                                          +44 (0)203 471 4731

                 U S D I S P L AY                                                                                         C R E AT I V E S O L U T I O N S

             J E N N I F E R K O WA L S K I                                                      FIONA BURGESS                                                                   J O H N PA R K E S
    G R O U P A D V E R T I S I N G D I R E C TO R U S                          G R O U P C R E AT I V E S O L U T I O N S D I R E C TO R                     M R P O RT E R C R E AT I V E S O L U T I O N S D I R E C TO R

J E N N I F E R . K O W A L S K I @ N E T- A - P O R T E R . C O M                 F I O N A . B U R G E S S @ N E T- A - P O R T E R . C O M                      J O H N . PA R K E S @ N E T- A - P O R T E R . C O M

                    +1212 901 3020                                                              +44 (0)20 3471 5256                                                           +44 (0)20 3471 5160
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