Featuring Guests: Hosted by: Chris Blauvelt, CEO & Founder, LaunchGood - Islamic ...

Featuring Guests:

Chris Blauvelt, CEO & Founder,
LaunchGood

William White, Principal, Islamic
School of Louisville

Mehnaz Fatima, Vice Principal,
Al-Rahmah School

Hosted by:

Shaza Khan, ED, Islamic Schools
League of America (ISLA)

Agenda:

5:00-5:05- Opening

5:05-5:20- Chris Blauvelt: Using
LaunchGood to fundraise for your
Islamic School

5:20-5:30- William White: Achieving
$100K+ with $0 overhead via
WhatsApp- Community, Stewardship &
Communication Strategy

5:30-5:40- Mehnaz Fatima: Conducting
an Online "Gala"- Tips and Strategies

5:40-6:00- Q & A

Zoom Norms

• All mics on mute
• Prefer videos active
• Using Chat:
    • Introduce yourself via
      Chat
    • Questions via Chat
• To speak:
    • “Raise” your hand
    • Moderator will call on
      you to unmute your mic
• Speak for 1 minute to allow
  others to share

Next Up:

“Don’t Let Coronavirus Kill
Your Fundraising”

Chris Blauvelt
CEO & Founder, LaunchGood

Don’t Let Coronavirus
Kill Your Fundraising
What really works - anddoesn’t- for
moving your fundraiser online

Ramadan:
A time to recharge

70%
Up to 70% of operating funds raised
for schools, masjids in Ramadan

Ramadan 2020:
Coronavirus Lockdown
MAJOR threat to our schools,
mosques and non-profits.

Typically, their fundraising is:

 ●   Fairly unsophisticated
 ●   Iftar & taraweeh dependent
 ●   Tied to economy

Truth About Online Fundraising

       Myth                                 Reality

Online crowdfunding is only for      Anyone can do it, and be successful
young folks who make fancy videos,   at it.
coordinate social media campaigns
and get famous Muslim celebrities
to tweet it out, etc.

$102m     557k    11k         137
 Funded   Users   Campaigns   Countries

LaunchGood traffic
         has almost doubled
         No choice, and no better time,
           to move fundraising online

 Users          Revenue       Conversion   Sessions
80.0%          75.6%           1.9%        79.1%
 340k            $2.4m          7.3%        501k

What does NOT work

Throw link online         Zoom Webinar   Do nothing

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

Run micro-fundraisers
                        Proof is in the pudding!
Phone tree

Get analytical

Use paid marketing

Never quit!

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

Run micro-fundraisers

Phone tree

Get analytical

Use paid marketing

Never quit!

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

                        1:1
Run micro-fundraisers

Phone tree

Get analytical

Use paid marketing

Never quit!

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

Run micro-fundraisers

Phone tree

Get analytical

Use paid marketing

Never quit!

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

Run micro-fundraisers

Phone tree

Get analytical

Use paid marketing

Never quit!

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

Run micro-fundraisers

Phone tree

Get analytical

Use paid marketing

Never quit!

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

Run micro-fundraisers

Phone tree

Get analytical

Use paid marketing

Never quit!

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

Run micro-fundraisers

Phone tree

Get analytical

Use paid marketing

Never quit!

Proven Strategies
Dedicated team

Get matching funds

Utilize influencers

Run micro-fundraisers

Phone tree

Get analytical

Use paid marketing

Never quit!

LaunchGood Difference

Trusted by Muslims, For   Free Community page
        Muslims

   Free Consultation      Year-Round Flexibility

Next steps

Schedule consultation:        Email:
LaunchGood.com/SaveMySchool   Chris@LaunchGood.com

Next Up:

Br. William White
Principal, Islamic School of Louisville

Certified Leadership Challenge
Facilitator and Leadership Practices
Inventory (LPI) Coach

Board Member, Council of Islamic
Schools in North America (CISNA)

ENGAGING COMMUNITY

Transparency

Communicating needs
   Salaries
   Expenses
   Deficit Amount

Being upfront about current crisis and
timing

Donors

Asking for advice

Technology

Creating groups
Contacting donors beforehand
Inviting parents

Involving students
Using volunteers to encourage
participation (parents, board, etc.)
Result: $100,000 through What’s App
with $0 in expenses

Next Up:

 Al-Rahmah School
 Virtual Fundraiser

Sr. Mehnaz Fatima
Vice Principal,
Al-Rahmah School

Al- Rahmah Virtual Fundraiser

Background

Problem Definition

Game Plan

4 Areas of Planning

1- Technical

2- Marketing

3- Financial

4- Program

Elaborate: 4 Areas of Planning

1. Technical: Wirecast, Mobilecause, Phonevipes, etc
2. Marketing: Youtube Video, Video messages- Email, Facebook, Whatsapp Group,
   Instagram, etc.
3. Financial: Telethon, Called Donors- Asking to match last year’s donation- created
   a script for the volunteers.
4. Program: 90 mins to 120 mins (lasted 4 hrs). Pre-recorded students’
   performances, Construction walkthroughs, Speakers from 5 different places,
   Replayed the video again. Number of viewers were 90- 200 logged on. Every
   hour events were repeated.

What could we change if we do it again?

 ● More time dedicated to marketing for the virtual fundraiser.
 ● Have more live students’ testimonies and interviews.

Goal was $ 250 K Raised $ 235K

Contact us at
info@theisla.org

Join the IECN (email list):
https://theisla.org/subscribe
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