2018-2020 Festivals & Events tivals & Events Strategy 2020

2018-2020 Festivals & Events tivals & Events Strategy 2020

Festivals & Events Strategy 2018-2020 tivals & Events Strategy 2020 1

Contents 1. Foreword . . 2. Purpose of Tipperary County Council Festivals and Events Strategy 3. Methodology . . 4. Definitions . . 5. Vision . . 6. Categories of Festivals & Events held in County Tipperary 7. Key Challenges Facing Festivals and Events 8. New Model for Supporting Festivals and Events Secto 9. Objectives and Recommended Actions Appendices Appendix 1: Supports Available to Festivals & Events Appendix 2: Publically Funded Festivals and Appendix 3:Festivals/Events Represented at Consultation Workshop Appendix 4: Tipperary County Council Staff and SPC Sub Committee Consulted Appendix 5: Other Public Bodies Policies Researched/Consulted Appendix 6: Feedback from Consultation Workshops Appendix 7: Funding under the Regional Programme of Festivals and Even Fáilte Ireland in 2016 Appendix 8: Funding by the Arts Council in 2016 Appendix 9: Community Tourism Appendix 10:Festivals and Events Funded under the 2007 Rural Development Programme (a) North Tipperary Leader Partnership (b) South Tipperary Development Company .

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Purpose of Tipperary County Council Festivals and Events Strategy . . . . . . . . Categories of Festivals & Events held in County Tipperary . . Key Challenges Facing Festivals and Events . . New Model for Supporting Festivals and Events Sector . . Objectives and Recommended Actions . . Appendix 1: Supports Available to Festivals & Events Publically Funded Festivals and Events,2015 Appendix 3:Festivals/Events Represented at Consultation Workshop Appendix 4: Tipperary County Council Staff and SPC Sub Committee Consulted Appendix 5: Other Public Bodies Policies Researched/Consulted Appendix 6: Feedback from Consultation Workshops Appendix 7: Funding under the Regional Programme of Festivals and Even Fáilte Ireland in 2016 ding by the Arts Council in 2016 Appendix 9: Community Tourism Diaspora Initiative Funding 2016 Appendix 10:Festivals and Events Funded under the 2007-2013 Rural Development Programme North Tipperary Leader Partnership South Tipperary Development Company 2 .

. 3 . . 5 . . 6 . . 8 . . 9 . . 10 . . 11 . . 12 . . 19 Appendix 4: Tipperary County Council Staff and SPC Sub Committee Consulted Appendix 7: Funding under the Regional Programme of Festivals and Events Initiative,

1. Foreword In making festivals, festival committees building. They have a vision for their event, one which is usually ambitious and relevant to their own place and time. Festivals challenge perceptions and norms, creatively responding to local needs and opportunities and encourage us to look at our own place with fresh eyes. August 2015 saw a group of young people from Clonmel Young” which premiered at the Clonmel Edinburgh Festival to international audiences presented with two Community & Voluntary Association awards in 2015; the Arts, Culture & Tourism Award 2015 and the CAVA Overall Achievement Award.

The festivals and events sector in Tippera voluntary basis and Tipperary County Council acknowledges volunteers the length and breadth of the C through community leadership and action In a recent survey commissioned by the Arts Council entitled was found that 71% of adults agree modern society such as Ireland helps bring visitors and tourists to Ireland and 60% of those surveyed agreed that the current economic circumstances Local Authorities and Central Government should maintain their level of funding to the Arts”.

1 CREATE:News 16 May 2014 – Festivals and Collaborative Practices.

Roise Goan, former Director of the Dublin Fringe Festival 2 http://www.junctionfestival.com/blog/clonmel festival 3 http://www.artscouncil.ie/News/Arts “Festivals and events complement the beauty of our landscape and the friendliness of our people with a rich variety of spectacle and These events will provide the backbone to the tourism calendar in communities throughout the country and add to our ability to grow overseas visitors and revenue”.

festival committees fulfil objectives of place making They have a vision for their event, one which is usually ambitious and relevant to their own place and time. Festivals challenge perceptions and norms, creatively responding rtunities and encourage us to look at our own place with fresh eyes. August 2015 saw a group of young people from Clonmel perform their show which premiered at the Clonmel Junction Festival, 2015 at the International international audiences2 . Also, the Terryglass Arts Festival were with two Community & Voluntary Association awards in 2015; the Arts, Culture & Tourism Award 2015 and the CAVA Overall Achievement Award.

and events sector in Tipperary is predominantly run by local people on a ary County Council acknowledges the commitment and vision of the length and breadth of the County who contribute so much to the through community leadership and action. In a recent survey commissioned by the Arts Council entitled “The Arts in Irish Life 2014” ults agree that the arts play an important and valuable role in a modern society such as Ireland3 . In addition, 86% of those surveyed agreed that Arts activity helps bring visitors and tourists to Ireland and 60% of those surveyed agreed that the current economic circumstances Local Authorities and Central Government should maintain their level of funding to the Arts”.

Festivals and Collaborative Practices. Roise Goan, former Director of the Dublin festival.com/blog/clonmel-brings-back-4-star-reviews-from-the-worlds http://www.artscouncil.ie/News/Arts-attendance-jumps,-Irish-remain-‘creativ e’-new-survey “Festivals and events complement the beauty of our landscape and the friendliness of our people with a rich variety of spectacle and experiences. These events will provide the backbone to the tourism calendar in communities throughout the country and add to our ability to grow overseas visitors and revenue”. Shaun Quinn, CEO, Fáilte Ireland 3 place making and community They have a vision for their event, one which is usually ambitious and relevant to their own place and time.

Festivals challenge perceptions and norms, creatively responding rtunities and encourage us to look at our own place with fresh eyes.1 perform their show “Forever at the International Terryglass Arts Festival were with two Community & Voluntary Association awards in 2015; the Arts, Culture & run by local people on a the commitment and vision of ty who contribute so much to the County “The Arts in Irish Life 2014”, it that the arts play an important and valuable role in a agreed that Arts activity helps bring visitors and tourists to Ireland and 60% of those surveyed agreed that “even in the current economic circumstances Local Authorities and Central Government should Festivals and Collaborative Practices.

Roise Goan, former Director of the Dublin worlds-biggest-arts- survey-shows “Festivals and events complement the beauty of our landscape and the experiences.

These events will provide the backbone to the tourism calendar in communities throughout the country and add to our ability to grow overseas

Remarks made by Thomas McCarthy Festival) further underline the case for support for festival development in economic as well as cultural terms: This strategy aims to find the most suitable methods for support the festival sector in County Tipperary development of the ideas, creativity and vision embodied by these events in the County. In particular, this Strategy also seeks to raise the cultural profile of the County so that Tipperary becomes synonymous with a strong creative cultural offering.

This can only be achieved through focussed and targeted interventions and support. It is within this framework that this Strategy is drawn.

4 Poet, Aosdána Member, formerly Assistant Director of European Capital of Culture 2005 “This festival has become one of the key festivals in the calendar of Irish Literary festivals. You can see from the entries to the competitions that the name of Dromineer has spread to England, North America and even as far away as Australia. Just as one Dromineer the goods of North Tipperary were trans markets in Dublin, Liverpool and beyond, so now we see this Festival at Dromineer making the same great connections around the world. power of cultural traffic, as once we saw the power of canal traffic out of the River Shannon.” “The presence of a Festival like Dromineer gives North Tipperary a cultural edge, a cultural negotiating tool, in the long commercial discussions a Inward Investment in the future .

. Supporting this Festival into the future is not only a cultural act, but an act of commercial self our poets look outward that investment flows inward”. made by Thomas McCarthy,4 (Poetry Competition judge at the 2015 Dromineer Literary Festival) further underline the case for support for festival development in economic as well as to find the most suitable methods for supporting, sustaining and growing County Tipperary into the future and to en the ideas, creativity and vision embodied by these events in the County. r, this Strategy also seeks to raise the cultural profile of the County so that Tipperary becomes synonymous with a strong creative cultural offering.

This can only be achieved through focussed and targeted interventions and support. It is within this ework that this Strategy is drawn.

Poet, Aosdána Member, formerly Assistant Director of European Capital of Culture 2005 “This festival has become one of the key festivals in the calendar of Irish Literary festivals. You can see from the entries to the competitions that the name of Dromineer has spread to England, North America and even as far Just as one hundred and fifty years ago on this quayside at Dromineer the goods of North Tipperary were trans-shipped and exported to markets in Dublin, Liverpool and beyond, so now we see this Festival at Dromineer making the same great connections around the world. power of cultural traffic, as once we saw the power of canal traffic out of the he presence of a Festival like Dromineer gives North Tipperary a cultural edge, a cultural negotiating tool, in the long commercial discussions a Inward Investment in the future .

. Supporting this Festival into the future is not only a cultural act, but an act of commercial self-confidence. It is because our poets look outward that investment flows inward”. 4 (Poetry Competition judge at the 2015 Dromineer Literary Festival) further underline the case for support for festival development in economic as well as ing, sustaining and growing into the future and to enable the further the ideas, creativity and vision embodied by these events in the County. r, this Strategy also seeks to raise the cultural profile of the County so that Tipperary becomes synonymous with a strong creative cultural offering.

This can only be achieved through focussed and targeted interventions and support. It is within this Poet, Aosdána Member, formerly Assistant Director of European Capital of Culture 2005 “This festival has become one of the key festivals in the calendar of Irish Literary festivals. You can see from the entries to the competitions that the name of Dromineer has spread to England, North America and even as far hundred and fifty years ago on this quayside at shipped and exported to markets in Dublin, Liverpool and beyond, so now we see this Festival at We see the power of cultural traffic, as once we saw the power of canal traffic out of the he presence of a Festival like Dromineer gives North Tipperary a cultural edge, a cultural negotiating tool, in the long commercial discussions about Inward Investment in the future .

. Supporting this Festival into the future is confidence. It is because

2. Purpose of Tipperary County Council Festivals and Events Strategy The Action Programme for Effective Local Government local government system performing a strategic role in relation to economic development the local level in partnership with the relevant government departments and agencies. Public spending is increasingly under pressure and resources mus priorities. Indicative public expenditure in the form of direct grants to festivals in the region of €375,000 was invested in the hosting of festivals and events in County Tipperary during 2015. This amount is not truly reflective of t was to include staff costs for services such as advice and guidance from key local authority staff (e.g.

Arts Officer, Heritage Officer, Tourism Officer, etc.) and benefit in kind activity carried out by Council staff such as street cleaning, erection of barriers, road closures, etc., the figure would be much larger Festivals and events are crucial to the fabric of life in County Tipperary range of economic, social and cultural benefit communities and they showcase our villages and towns identity and place. They represent business, cultural, heritage and sporting a a positive contribution in influencing stimulate local economic activity and document will provide a policy framework to enable County Tipperary develop, grow and diversify our offering of Tipperary County Council aims to promote and support local festivals County that are not solely commercially focused, have a tourism/cultural/artistic or community focus and which contribute significantly to quality of life.

Details of supports currently available to festivals and events are set out in Appendix 1. This Festivals and Events Strat the development of the Arts Strategy 5 http://www.environ.ie/en/PublicationsDocuments/FileDownLoad,31309,en.pdf Vision of Tipperary County “To lead and deliver on sustaining, promoting and improving community, cultural and economic well through a positive proactive partnership approach to service delivery” Purpose of Tipperary County Council Festivals and Events Strategy The Action Programme for Effective Local Government - Putting People First local government system performing a strategic role in relation to economic development in partnership with the relevant government departments and agencies.

Public spending is increasingly under pressure and resources must be targeted to key public expenditure in the form of direct grants to festivals in the region €375,000 was invested in the hosting of festivals and events in County Tipperary during 2015. This amount is not truly reflective of the overall level of support to festivals; if one was to include staff costs for services such as advice and guidance from key local authority staff (e.g. Arts Officer, Heritage Officer, Tourism Officer, etc.) and benefit in kind activity ncil staff such as street cleaning, erection of barriers, road closures, etc., larger.

Festivals and events are crucial to the fabric of life in County Tipperary range of economic, social and cultural benefits. They entertain, they celebrate our communities and they showcase our villages and towns and are often an expression of . They represent business, cultural, heritage and sporting a a positive contribution in influencing the perception of County Tipperary; local economic activity and enhance our social and cultural well document will provide a policy framework to enable County Tipperary evelop, grow and diversify our offering of festivals and events over the coming years.

Tipperary County Council aims to promote and support local festivals not solely commercially focused, to support and assist those events that have a tourism/cultural/artistic or community focus and which contribute significantly to Details of supports currently available to festivals and events are set out in Festivals and Events Strategy has been considered and accommodated in Arts Strategy, Tourism Strategy and other strategies http://www.environ.ie/en/PublicationsDocuments/FileDownLoad,31309,en.pdf ounty Council’s Community & Economic Development Department o lead and deliver on sustaining, promoting and improving the social, ity, cultural and economic wellbeing of all citizens in the county of Tipperary through a positive proactive partnership approach to service delivery” 5 Purpose of Tipperary County Council Festivals and Events Strategy Putting People First5 envisages the local government system performing a strategic role in relation to economic development at in partnership with the relevant government departments and agencies.

t be targeted to key public expenditure in the form of direct grants to festivals in the region €375,000 was invested in the hosting of festivals and events in County Tipperary during he overall level of support to festivals; if one was to include staff costs for services such as advice and guidance from key local authority staff (e.g. Arts Officer, Heritage Officer, Tourism Officer, etc.) and benefit in kind activity ncil staff such as street cleaning, erection of barriers, road closures, etc., Festivals and events are crucial to the fabric of life in County Tipperary and they deliver a .

They entertain, they celebrate our and are often an expression of . They represent business, cultural, heritage and sporting assets and make the perception of County Tipperary; they help to cultural wellbeing. This document will provide a policy framework to enable County Tipperary to successfully over the coming years.

Tipperary County Council aims to promote and support local festivals throughout the d assist those events that have a tourism/cultural/artistic or community focus and which contribute significantly to Details of supports currently available to festivals and events are set out in has been considered and accommodated in , Tourism Strategy and other strategies for the County. ’s Community & Economic Development Department the social, being of all citizens in the county of Tipperary through a positive proactive partnership approach to service delivery”

3. Methodology This Strategy has been developed by the Community and Economic Development Department of Tipperary County Council.

A desktop the County in 2015 was conducted. This identified t provided by the public bodies, whether by means of direct financial contribution/grant aid from internal local authority resources or via the awarding of grants such as The Arts Council and Heritage Council publicly funded festivals and events held during 2015. A working group was set up to group comprised three elected representatives nominated from the Housing, Community & Culture Strategic Policy Committee and workshop was held in May 2015 to which Municipal Districts, across a variety and scale of the workshop was to guide the development of the Strategy and to get input from key stakeholders; namely festival and event organisers and well received.

(See Appendix 3 for list of festivals/events represented at workshop). Relevant staff employed by the Council festivals and events have also been Following consultation with key festival and event organisers from across the County, staff internal to the Council and stakeholders from other funding agencies, the need was identified for a single Strategy that sets out: 1. A tiered vision for events which supports tourism development in County Tipperary 2. A calendar of events happening in the County throughout the year 3. Where funding from TCC is available, that there is a clear funding process through which all eligible festivals and events can be fairly and objectively assessed the framework of the tiered approach.

3.1 Relevant Local Level Plans and Strategies Funding and other supports offered to on the objectives set out in the County Tourism Strategy, Sports Strategy, Heritage Strategy, Local Economic and Community Plan, A Strategy and other such Strategies that may be developed by the Council. examples include:- developed by the Community and Economic Development Department of Tipperary County Council. A desktop study of festivals and events runnin the County in 2015 was conducted. This identified the level of expenditure and support dies, whether by means of direct financial contribution/grant aid from internal local authority resources or via the awarding of grants from national bodies he Arts Council and Heritage Council during 2015.

Appendix 2 sets out a list of unded festivals and events held during 2015.

A working group was set up to scope out the development of this Strategy. The working group comprised three elected representatives nominated from the Housing, Community & Culture Strategic Policy Committee and two officials from the Council. hop was held in May 2015 to which two festival representatives from each of the five across a variety and scale of events, were invited to attend. The purpose guide the development of the Strategy and to get input from key y festival and event organisers. The workshop was very well attended (See Appendix 3 for list of festivals/events represented at workshop).

employed by the Council and other public bodies who offer support to festivals and events have also been consulted with (Appendices 4 and 5 refer) Following consultation with key festival and event organisers from across the County, staff Council and stakeholders from other funding agencies, the need was identified for a single Strategy that sets out: vision for events which supports tourism, cultural, artistic development in County Tipperary; happening in the County throughout the year Where funding from TCC is available, that there is a clear funding process through which all eligible festivals and events can be fairly and objectively assessed the framework of the tiered approach.

evant Local Level Plans and Strategies unding and other supports offered to festivals and events in the County will be based on the objectives set out in the County Tourism Strategy, Sports Strategy, Heritage Strategy, Local Economic and Community Plan, Arts Strategy, Local Development Strategy and other such Strategies that may be developed by the Council. 6 developed by the Community and Economic Development of festivals and events running in he level of expenditure and support dies, whether by means of direct financial contribution/grant aid from national bodies during 2015. Appendix 2 sets out a list of Strategy.

The working group comprised three elected representatives nominated from the Housing, Community & two officials from the Council. A consultation two festival representatives from each of the five were invited to attend. The purpose guide the development of the Strategy and to get input from key . The workshop was very well attended (See Appendix 3 for list of festivals/events represented at workshop). and other public bodies who offer support to (Appendices 4 and 5 refer).

Following consultation with key festival and event organisers from across the County, staff Council and stakeholders from other funding agencies, the need was , cultural, artistic and economic happening in the County throughout the year; Where funding from TCC is available, that there is a clear funding process through which all eligible festivals and events can be fairly and objectively assessed within festivals and events in the County will be based on the objectives set out in the County Tourism Strategy, Sports Strategy, Heritage rts Strategy, Local Development Strategy and other such Strategies that may be developed by the Council.

Existing

3.1.1 Tipperary County Council’s Corporate Plan 2015 The Corporate Plan provides a framework for the delivery of Council. It seeks to build on Tipperary’s reputation as one county, one council and one team working in collaboration with all stakeholders to generate shared solutions. The Plan sets out the ambition for Tipperary to continue lively and attractive towns and picturesque and vibrant villages, surrounded by beautiful countryside. 3.1.2 Local Economic and Community Plan The Local Economic and Community Plan for Tipperary purpose of the plan is to set out the objectives and actions needed to promote and suppor the economic development and provides a framework for all organisations to link their str partnership to achieve common agreed objectives.

3.1.3 Service Delivery Plan 2016 Tipperary County Council publishes an Government Reform Act, 2014. The Plan identifies to the public in that year. The purpose of the document that highlights the services that will be provided by Tipperary County Council across all directorates. The 2016 prepared.

3.2 Linking Festivals and Events with Tourism The Government recently lau Growing Tourism to 2025’7 . The aims to grow tourism over the from overseas visits and associated Policy also sets out the role of local communities in developing and delivering quality tourism experiences. Local Authorities will have a key role in leading and supporting communities in tourism that is now recognised at policy level. The strengths of local authorities in developing tourism within their overall economic development role are also reaffirmed in the new policy document.

to the role in tourism for festivals (a) those that offset the seasonal 6 http://www.tipperarycoco.ie/sites/default/files/Public 7 http://www.dttas.ie/sites/default/files/publications Tipperary County Council’s Corporate Plan 2015-20196 The Corporate Plan provides a framework for the delivery of services by Tipperary County Council.

It seeks to build on Tipperary’s reputation as one county, one council and one team working in collaboration with all stakeholders to generate shared solutions. The Plan sets out the ambition for Tipperary to continue to be a desirable place to live, with accessible, lively and attractive towns and picturesque and vibrant villages, surrounded by beautiful Local Economic and Community Plan The Local Economic and Community Plan for Tipperary has been recently adopted purpose of the plan is to set out the objectives and actions needed to promote and suppor the economic development and local and community development in the County.

The Plan a framework for all organisations to link their strategies and plans and to work in partnership to achieve common agreed objectives.

Service Delivery Plan 2016 publishes an Annual Service Delivery Plan as required by the Local Government Reform Act, 2014. The Plan identifies the services that TCC proposes to the public in that year. The purpose of the Plan is to provide a corporate document that highlights the services that will be provided by Tipperary County Council . The 2016 Plan stipulates that an All County Festival Strategy be Linking Festivals and Events with Tourism The Government recently launched a tourism policy entitled ‘People, Place The new Policy Statement sets out a range the next decade. The plan sets out ambitious associated revenues, and increased tourism he role of local communities in developing and delivering quality tourism experiences.

Local Authorities will have a key role in leading and supporting communities in tourism that is now recognised at policy level. The strengths of local eloping tourism within their overall economic development role are also reaffirmed in the new policy document. The statement includes a policy objective festivals and events. Support for events will be seasonal nature of tourism and (b) those with http://www.tipperarycoco.ie/sites/default/files/Publications/TCC%20Corporat e%20Plan%202015 http://www.dttas.ie/sites/default/files/publications 7 services by Tipperary County Council. It seeks to build on Tipperary’s reputation as one county, one council and one team working in collaboration with all stakeholders to generate shared solutions.

The Plan sets to be a desirable place to live, with accessible, lively and attractive towns and picturesque and vibrant villages, surrounded by beautiful cently adopted. The purpose of the plan is to set out the objectives and actions needed to promote and support ent in the County. The Plan ategies and plans and to work in Annual Service Delivery Plan as required by the Local the services that TCC proposes to deliver Plan is to provide a corporate document that highlights the services that will be provided by Tipperary County Council s that an All County Festival Strategy be Place and Policy – range of objectives and targets for growth employment.

The he role of local communities in developing and delivering quality tourism experiences. Local Authorities will have a key role in leading and supporting communities in tourism that is now recognised at policy level. The strengths of local eloping tourism within their overall economic development role are also objective in relation be weighted towards with greatest overseas ations/TCC%20Corporate%20Plan%202015-2019.pdf

tourism potential. The appropriate use of themed years being pursued at national level. align its methodology for assessment and support based on these objectives for tourism in addition to Arts Development objectives where relevant for Arts related festivals and events. 3.2.1 Tipperary Tourism Destination Developmen Tipperary County Council in conjunction with Tipperary Tourism Company adopted a 'Strategic Tourism Marketing, Experience & Destination Development Plan 2016 County Tipperary in 2016. This is the first time in the history of Tipperary tourism plan has been developed for the County.

from festivals and events and includes an objective under ‘Product Development’ to support and grow a select number of festivals that have the capacity a significant visitors to the county. Festivals, events and live experiences which embody the Tipperary offering can significantly enhance the visitors experience and provide a stronger offering for domestic and international visitors Tipperary Tourism Company currently promotes festivals and events taking place throughout the county on the county tourism website 4. Definitions During the focus group workshop held as part of the consultation process festivals/events was discussed.

The following definitions were agreed for the purposes of the Strategy: An event is defined as a celebration, activity, exhibition or staged performance that is open to the general public for a limited time (not necessarily free of charge).

A festival is defined as a coming together of a collection of similar events that celebrate a single or general theme and are promoted as one withi and occur within a defined timeframe. The appropriate use of themed years (such as “The Gathering”) being pursued at national level. The Festivals and Events Strategy for Tipperary will seek to align its methodology for assessment and support based on these objectives for tourism in addition to Arts Development objectives where relevant for Arts related festivals and Tipperary Tourism Destination Development Plan Tipperary County Council in conjunction with Tipperary Tourism Company adopted a 'Strategic Tourism Marketing, Experience & Destination Development Plan 2016 County Tipperary in 2016.

This is the first time in the history of Tipperary that a single tourism plan has been developed for the County. The plan recognises the tourism benefits from festivals and events and includes an objective under ‘Product Development’ to support and grow a select number of festivals that have the capacity and potential to attract significant visitors to the county. Festivals, events and live experiences which embody the Tipperary offering can significantly enhance the visitors experience and provide a stronger offering for domestic and international visitors to the county.

Tipperary Tourism Company currently promotes festivals and events taking place throughout the county on the county tourism website www.tipperary.com workshop held as part of the consultation process festivals/events was discussed. The following definitions were agreed for the purposes of is defined as a celebration, activity, exhibition or staged performance that is open to the general public for a limited time (not necessarily free of is defined as a coming together of a collection of similar events that celebrate a single or general theme and are promoted as one within this theme, and occur within a defined timeframe.

8 (such as “The Gathering”) is also Tipperary will seek to align its methodology for assessment and support based on these objectives for tourism in addition to Arts Development objectives where relevant for Arts related festivals and Tipperary County Council in conjunction with Tipperary Tourism Company adopted a 'Strategic Tourism Marketing, Experience & Destination Development Plan 2016 - 2021' for that a single recognises the tourism benefits from festivals and events and includes an objective under ‘Product Development’ to support nd potential to attract significant visitors to the county.

Festivals, events and live experiences which embody the Tipperary offering can significantly enhance the visitors experience and provide a stronger Tipperary Tourism Company currently promotes festivals and events taking place www.tipperary.com workshop held as part of the consultation process, the definition of festivals/events was discussed. The following definitions were agreed for the purposes of is defined as a celebration, activity, exhibition or staged performance that is open to the general public for a limited time (not necessarily free of is defined as a coming together of a collection of similar events that n this theme,

5. Vision This Strategy covers a broad range of festivals and events of varying scales and types and across various sectors and therefore County Council aims to realise the best means of coordinating the development of the festival and event sector in the County festival and event funding. Tipperary County Council will support and facilitate the delivery of a mix of vibrant and sustainable festivals and events variety of ways and have a tourism, cultural, sporting, musical or artistic focus an contribute significantly to quality of life.

Strategy supports the objective of the Council to raise the profile of Tipperary as providing a strong national cultural offering.

a broad range of festivals and events of varying scales and types and sectors and therefore a wide consultation process was required. to realise the best means of coordinating the development of the festival and event sector in the County and to develop new ways for the management of Vision Tipperary County Council will support and facilitate the delivery of a mix of vibrant and sustainable festivals and events across the County that engage the community in a variety of ways and have a tourism, cultural, sporting, musical or artistic focus an contribute significantly to quality of life. In particular, TCC will seek to ensure that this Strategy supports the objective of the Council to raise the profile of Tipperary as providing a strong national cultural offering.

9 a broad range of festivals and events of varying scales and types and was required. Tipperary to realise the best means of coordinating the development of the the management of Tipperary County Council will support and facilitate the delivery of a mix of vibrant and that engage the community in a variety of ways and have a tourism, cultural, sporting, musical or artistic focus and which In particular, TCC will seek to ensure that this Strategy supports the objective of the Council to raise the profile of Tipperary as providing

6. Categories of Festivals & Events held in County Tipperary County Tipperary has a diverse Events of all sizes and types events were (and continue to be) initiated for objectives, for a specific fundraising purpose, community development needs, for commemorative or celebratory purposes, to promote sectoral heritage, artistic, food etc.), and St.

Patricks Day etc.). In the context of ensuring that appropriate support is targeted in the most effective manner, it is necessary to classify festivals and events into the following categories: Community – A festival or event which is centred around a community or once off event. It is generally short in duration, a one or two day event and is usually free or may be a local fundraiser and is most likely organised by volunteers. These events are important to the social fabric of the locality and County and generate civic and community pride.

Municipal – A festival or event that is staged for local people as a celeb but which is significant and attractive community and is held over at least two days. Municipal sense of community and add to the vibrancy of an area. While aimed at residents, they encourage visitors to an area to stay longer, add to a culturally rich location and are often specialised in their programming. It is envisaged that each Municipal District would support a minimum of o period as a MD in Development event(MDD). Premier – A festival or event that attracts a l held over at least three days. These events usually have a positiv national profile, achieving widespread media coverage regularly and are often professionally or semi-professionally run.

They are often specialised events with high elements of originality which encourages people to travel to attend significant scale and/or ambition and contribute significantly to the local economy. It is likely that this Council would initially support a maximum of two such events in the County per annum.

ies of Festivals & Events held in County Tipperary County Tipperary has a diverse annual events calendar, primarily dominated by Events of all sizes and types are important for a variety of reasons. These festivals and nue to be) initiated for many purposes, e.g. arts development objectives, for a specific fundraising purpose, community development needs, for commemorative or celebratory purposes, to promote sectoral interests (e.g. sporting, and to celebrate an annual event/time of year (e.g. Halloween, In the context of ensuring that appropriate support is targeted in the most effective to classify festivals and events into the following categories: festival or event which is centred around a community.

It may be an annual or once off event. It is generally short in duration, a one or two day event and is usually free be a local fundraiser and is most likely organised by volunteers. These events are important to the social fabric of the locality and County and generate civic and community A festival or event that is staged for local people as a celebration of and attractive to the wider community bordering the host community and is held over at least two days. Municipal events generate civic sense of community and add to the vibrancy of an area. While these events may be initially aimed at residents, they encourage visitors to an area to stay longer, add to a culturally rich and are often specialised in their programming.

It is envisaged that each Municipal a minimum of one such event to develop its potential over a 3 year period as a MD in Development event(MDD).

festival or event that attracts a large audience and participation, and is held over at least three days. These events usually have a positive regional and perhaps national profile, achieving widespread media coverage regularly and are often professionally professionally run. They are often specialised events with high elements of originality which encourages people to travel to attend these events. They are usually of a significant scale and/or ambition and contribute significantly to the local economy. It is likely that this Council would initially support a maximum of two such events in the County per 10 ies of Festivals & Events held in County Tipperary dominated by local events.

These festivals and many purposes, e.g. arts development objectives, for a specific fundraising purpose, community development needs, for interests (e.g. sporting, to celebrate an annual event/time of year (e.g. Halloween, In the context of ensuring that appropriate support is targeted in the most effective to classify festivals and events into the following categories: . It may be an annual or once off event. It is generally short in duration, a one or two day event and is usually free be a local fundraiser and is most likely organised by volunteers. These events are important to the social fabric of the locality and County and generate civic and community ration of an occasion, bordering the host events generate civic pride and a these events may be initially aimed at residents, they encourage visitors to an area to stay longer, add to a culturally rich and are often specialised in their programming.

It is envisaged that each Municipal ne such event to develop its potential over a 3 year arge audience and participation, and is usually e regional and perhaps national profile, achieving widespread media coverage regularly and are often professionally professionally run. They are often specialised events with high elements of these events. They are usually of a significant scale and/or ambition and contribute significantly to the local economy. It is likely that this Council would initially support a maximum of two such events in the County per

This Strategy also encompasses Occasional Events-Events that happen on a one Tipperary County Council plans and strategies Gathering Event which was hosted in 2013 Nascent/Emerging Events - Events which are new or emerging and show signs of future potential to develop and can demonstrate that they link in with the objectives of the County Council. It is important that these events are supported as they will promote and innovation and creativity and may have the potential to scale up over time to become premier events.

7. Key Challenges Facing Festivals and Events 7.1 Challenges identified during Consultation Sessions A public consultation workshop was held d representatives from each Municipal District variety of types and scale of festivals a Authority and other relevant public bodies It was established at both consultation forums that festivals and events help promote a sense of community and identity accruing economic benefits to the area part of the development of this Strategy was instrumental in developing strategic objectives and recommended actions.

Some of the key issues raised at these workshops included: • Challenges around energising and sustaining volunteers • Spreading the benefits of festivals and events throughout the year • Providing supporting information and advice to festival organisers and examples of best practice • Assisting in promoting festivals and • Sustaining funding – particularly for the larger more ambitious festivals which have the potential to have a significant impact • Raising awareness of funding opportunities • Reducing the level of duplication • Operational issues such as health and safety road closures; traffic management etc.

encompasses the following: that happen on a one-off basis and meet the objectives of Tipperary County Council plans and strategies – e.g. the 1916 Centenary Celebrations or The g Event which was hosted in 2013.

Events which are new or emerging and show signs of future potential to develop and can demonstrate that they link in with the objectives of the County Council. It is important that these events are supported as they will promote and innovation and creativity and may have the potential to scale up over time to become Key Challenges Facing Festivals and Events Challenges identified during Consultation Sessions & Recommended Actions rkshop was held during 2015 to which two festival/event representatives from each Municipal District were invited to attend. They represented variety of types and scale of festivals and events.

Consultation with staff from the elevant public bodies also took place (Appendix 4 &5 refer It was established at both consultation forums that festivals and events help promote a identity and enhance the public profile of a town/village as well as ic benefits to the area. Feedback from the consultation workshops held as of this Strategy was instrumental in developing strategic objectives Some of the key issues raised at these workshops included: Challenges around energising and sustaining volunteers Spreading the benefits of festivals and events throughout the year Providing supporting information and advice to festival organisers and examples of Assisting in promoting festivals and events particularly for the larger more ambitious festivals which have the potential to have a significant impact Raising awareness of funding opportunities Reducing the level of duplication Operational issues such as health and safety; car parking arrangements; insurance; road closures; traffic management etc.

11 off basis and meet the objectives of e.g. the 1916 Centenary Celebrations or The Events which are new or emerging and show signs of future potential to develop and can demonstrate that they link in with the objectives of the County Council. It is important that these events are supported as they will promote and encourage innovation and creativity and may have the potential to scale up over time to become & Recommended Actions two festival/event were invited to attend. They represented a . Consultation with staff from the Local (Appendix 4 &5 refer).

It was established at both consultation forums that festivals and events help promote a a town/village as well as from the consultation workshops held as of this Strategy was instrumental in developing strategic objectives Spreading the benefits of festivals and events throughout the year Providing supporting information and advice to festival organisers and examples of particularly for the larger more ambitious festivals which have ; car parking arrangements; insurance;

• Cross selling the benefits of festivals to local communities (businesses; tourism so as to maximise their value to the community. A more detailed summary of key challenges, outlined in Appendix 6. 8. New Model for Supporting Festivals and Events Sector A number of measures and supports can be provided through both the Council and other agencies and it is important that they are delivered in a coordinated and structured manner. These are outlined in more detail in Section It is also important to ensure that such and events outlined on page 10 that arises relates to how limited resources can be targeted at the defined levels/categories of festival or event.

This is a the festivals who are ambitious to scale up due to the year on year funding system. However, there are some areas where the Council can effect some positive supportive direction which will assist it to achieve its aims in relation to growing and developing the festival and events sector.

Table 1: New Funding Model Category Supports Premier Festival A 3 year multi annual support programme to be offered to a maximum of will include: Cross selling the benefits of festivals to local communities (businesses; tourism so as to maximise their value to the community. A more detailed summary of key challenges, recommendations and proposed actions are New Model for Supporting Festivals and Events Sector measures and supports can be provided through both the Council and other agencies and it is important that they are delivered in a coordinated and structured manner. These are outlined in more detail in Section 9.

It is also important to ensure that such supports are aligned to the categories of festivals and events outlined on page 10 -11. This is particularly important as one of the key issues that arises relates to how limited resources can be targeted at the defined levels/categories nt. This is a difficult challenge to overcome. There is also a challenge for the festivals who are ambitious to scale up due to the year on year funding system. However, there are some areas where the Council can effect some positive supportive which will assist it to achieve its aims in relation to growing and developing the Supports A 3 year multi annual support programme to be offered to a maximum of two events of potential national significance which will include: • Stronger proportion of funds from the MD and centre of TCC to the two selected events • Events selected must meet criteria of premier category and be willing to demonstrate same • Selected event must be willing to capture and meet the required KPIs as set out by the Council • Hands on support from the MD office but will be led and directed by the festival organisers • Hands on support and advice from the relevant in specialist (Arts; Heritage; Tourism, etc.) in the context of working closely with the Premier festival to identify strategic direction and funding lines • Benefits of being designated a “Premier” when seeking 12 Cross selling the benefits of festivals to local communities (businesses; tourism,etc) recommendations and proposed actions are New Model for Supporting Festivals and Events Sector measures and supports can be provided through both the Council and other agencies and it is important that they are delivered in a coordinated and structured manner.

supports are aligned to the categories of festivals 11. This is particularly important as one of the key issues that arises relates to how limited resources can be targeted at the defined levels/categories also a challenge for the festivals who are ambitious to scale up due to the year on year funding system. However, there are some areas where the Council can effect some positive supportive which will assist it to achieve its aims in relation to growing and developing the A 3 year multi annual support programme to be offered to a events of potential national significance which Stronger proportion of funds from the MD and centre of Events selected must meet criteria of premier category ust be willing to capture and meet the Hands on support from the MD office but will be led and Hands on support and advice from the relevant in-house urism, etc.) in the context of working closely with the Premier festival to identify Benefits of being designated a “Premier” when seeking

Category Supports Municipal District Development (MDD) Festival/Event A 3 year multi annual support programme to be offered to a minimum of District which will include: Other MD festivals/events and Community; Nascent; Council Driven Themed Festivals An annual call made and annual funding allocation offered in the context of funds available. Support will funding from other sources and support from relevant in-house specialist when seeking such funds • LEO support in the context of specific mentoring, business planning, PR, etc.

Supports A 3 year multi annual support programme to be offered to a minimum of one(and no more than 2)festival/event in each District which will include: • Lesser proportion (compared to Premier) of funds from the MD to the selected event • Events selected must meet the criteria of the MD category and be willing to demonstrate same • Selected event must be willing to capture the KPIs relevant to an MD event • Hands on support from the MD but will be led and directed by the festival/event organisers • Advice as required from specialist in the centre • Benefits of being designated an MDD category when seeking additional funding • LEO support in the context of mentoring; PR An annual call made and annual funding allocation offered in the context of funds available.

Support will also include: • Funding amount to be less than the Premier or MDD categories • Funding to meet less stringent criteria and less stringent KPIs • Advice provided by MD but will be wholly community led • Supports on festival operations and management will be provided through workshops/seminars • Also have the opportunity to access funds through other sources (diaspora etc).

13 funding from other sources and support from relevant eeking such funds LEO support in the context of specific mentoring, A 3 year multi annual support programme to be offered to a event in each Lesser proportion (compared to Premier) of funds from Events selected must meet the criteria of the MD category and be willing to demonstrate same be willing to capture the KPIs Hands on support from the MD but will be led and directed by the festival/event organisers Advice as required from specialist in the centre category when LEO support in the context of mentoring; PR; etc. An annual call made and annual funding allocation offered in also include: be less than the Premier or MDD Funding to meet less stringent criteria and less stringent Advice provided by MD but will be wholly community Supports on festival operations and management will be lso have the opportunity to access funds through other

8.1 Constraints on Funding Model There is currently no evidence of coordination of the funding of festivals and events by funding agencies throughout County Tipperary. It appears that support is offered on a somewhat uncoordinated basis where best impact and value for money may not be optimised. Currently there are different streams, different timelines and different application processes for funding. There are no key performance indicators to indicate the success or otherwise of events in the context of the priorities of this strategy. Festival funding in the past from TCC comes either through the Municipal Districts or the Centre.

Central funding for festivals which comes directly through the Councils own revenue is limited and is generally category restrictive (i.e. arts or tourism based). The funding streams from the Municipal Districts are more flexible. However, irrespective of which channel is used, the resources of TCC are not sufficient to address all of the financial needs of festivals and events. Hence events must look to other sources, some of which are contracted out to the Council to operate (Fáilte Ireland grants; Diaspora grants other “funding sources” have their own criteria which must be met (i.e. if Arts based, there must be an artistic element; if community based, there must be a community element This does not mean that the various categories cannot acce does mean that they must meet the criteria requirement.

However their role in the festival hierarchy will assist in determining the amount as appropriate to the criterion of that scheme.

In order to assist in managing the proc organisers, the following actions will support better decision making: 8.2 Development of a Funding Database In order to streamline and target resources development of an all County festival grants database would be of value. If developed and used appropriately, it can act as a tool to check/calibrate applications against when allocating funds/making decisions. This shoul process and should allow appropriate targeting of supports to meet the objectives as set out in this Strategy. Where duplication of funds occur, there will be a clear rationale as to why and areas where funding supp Constraints on Funding Model There is currently no evidence of coordination of the funding of festivals and events by throughout County Tipperary.

It appears that support is offered on a somewhat uncoordinated basis where best impact and value for money may not be optimised. Currently there are different streams, different timelines and different r funding. There are no key performance indicators to indicate the success or otherwise of events in the context of the priorities of this strategy. Festival funding in the past from TCC comes either through the Municipal Districts or the unding for festivals which comes directly through the Councils own revenue is limited and is generally category restrictive (i.e. arts or tourism based). The funding streams from the Municipal Districts are more flexible.

However, irrespective of which nnel is used, the resources of TCC are not sufficient to address all of the financial needs of festivals and events. Hence events must look to other sources, some of which are contracted out to the Council to operate (Fáilte Ireland grants; Diaspora grants other “funding sources” have their own criteria which must be met (i.e. if Arts based, there must be an artistic element; if community based, there must be a community element This does not mean that the various categories cannot access these grant streams but it does mean that they must meet the criteria requirement.

However their role in the festival hierarchy will assist in determining the amount as appropriate to the criterion of that In order to assist in managing the process and to maximise the value for the festival/event organisers, the following actions will be undertaken by the Council which in turn will support better decision making:- Development of a Funding Database In order to streamline and target resources in the most appropriate manner the ounty festival grants database would be of value. If developed and used appropriately, it can act as a tool to check/calibrate applications against when allocating funds/making decisions.

This should ensure a more informed and transparent process and should allow appropriate targeting of supports to meet the objectives as set out in this Strategy. Where duplication of funds occur, there will be a clear rationale as to why and areas where funding support is weak will also be clearly identifiable. 14 There is currently no evidence of coordination of the funding of festivals and events by throughout County Tipperary. It appears that support is offered on a somewhat uncoordinated basis where best impact and value for money may not be optimised. Currently there are different streams, different timelines and different r funding.

There are no key performance indicators to indicate the success or otherwise of events in the context of the priorities of this strategy. Festival funding in the past from TCC comes either through the Municipal Districts or the unding for festivals which comes directly through the Councils own revenue is limited and is generally category restrictive (i.e. arts or tourism based). The funding streams from the Municipal Districts are more flexible. However, irrespective of which nnel is used, the resources of TCC are not sufficient to address all of the financial needs of festivals and events.

Hence events must look to other sources, some of which are contracted out to the Council to operate (Fáilte Ireland grants; Diaspora grants, etc). These other “funding sources” have their own criteria which must be met (i.e. if Arts based, there must be an artistic element; if community based, there must be a community element, etc). ss these grant streams but it does mean that they must meet the criteria requirement. However their role in the festival hierarchy will assist in determining the amount as appropriate to the criterion of that ess and to maximise the value for the festival/event be undertaken by the Council which in turn will in the most appropriate manner the ounty festival grants database would be of value.

If developed and used appropriately, it can act as a tool to check/calibrate applications against when d ensure a more informed and transparent process and should allow appropriate targeting of supports to meet the objectives as set out in this Strategy. Where duplication of funds occur, there will be a clear rationale as to why

8.3 Festivals and Event Schemes As part of a new approach to festival development Tippe establish a “Tipperary County Council relate to the funding streams that are fully within the authority of TCC to allocate. It is proposed that this would be advertised in September/October of each year for the following year. In year 1, TCC will contact all existing cl new scheme before it is advertised. The new most existing funding streams into one open call. The scheme will fund Premier, District in Development (MDD) a tourism/cultural/artistic or community focus and which contribute significantly to the quality of life and to the key objectives of this Strategy.

All groups/organisations seeking funding for application which will be assessed against pre available funding. Groups/Organisations will apply under one of the three categories, namely Premier, Municipal District or will have an option to apply for consideration as a “Development event” with more stringent requirements. Table 2: Application Process Process Responsible Officers Step 1 – Advance notice to existing festival/event grantees of Scheme Heritage Officer; Arts Officer; Tourism Officer; Sports Co Officers Step 2 - Central call C&E office Step 3 - Applications submitted centrally and acknowledged C&E office Step 4 - Applications assessed as per category by designated team Arts; Tourism; Sport; Heritage & MD AOs Festivals and Event Schemes As part of a new approach to festival development Tipperary County Council plans to County Council Festivals and Events Scheme”.

This scheme would only relate to the funding streams that are fully within the authority of TCC to allocate. It is proposed that this would be advertised in September/October of each year for the following year. In year 1, TCC will contact all existing clients well in advance and notify them about the new scheme before it is advertised. The new “TCC Festivals and Events Scheme” most existing funding streams into one open call. The scheme will fund Premier, District in Development (MDD), Municipal District and Community festivals/events that have a tourism/cultural/artistic or community focus and which contribute significantly to the quality of life and to the key objectives of this Strategy.

All groups/organisations seeking funding for festivals or events will be required to make an application which will be assessed against pre-published criteria in accordance with available funding. Groups/Organisations will apply under one of the three categories, namely Premier, Municipal District or Community and within the Municipal District Category will have an option to apply for consideration as a “Development event” with more Responsible Officers Comment Heritage Officer; Arts Officer; Tourism Officer; Sports Co-ordinator; All MD Officers To be coordinated by an appointed individual in C&E office C&E office C&E office Arts; Tourism; Sport; Heritage & MD AOs Chaired by Arts (Purpose is to agree categories and which MD application falls into) 15 rary County Council plans to This scheme would only relate to the funding streams that are fully within the authority of TCC to allocate.

It is proposed that this would be advertised in September/October of each year for the following ients well in advance and notify them about the Festivals and Events Scheme” will bring most existing funding streams into one open call. The scheme will fund Premier, Municipal Municipal District and Community festivals/events that have a tourism/cultural/artistic or community focus and which contribute significantly to the festivals or events will be required to make an published criteria in accordance with available funding. Groups/Organisations will apply under one of the three categories, and within the Municipal District Category will have an option to apply for consideration as a “Development event” with more Comment To be coordinated by an appointed individual in C&E office haired by Arts Officer Purpose is to agree on categories and which MD application falls into)

Table 3: Assessment Process Category Process A - Premier Category (2 in the County) Selected by Assessment Group P MD members approve B – MD in Development Category (MDD) (at least 1 but not more than 2 in each MD) S P MD members approv C – MD Other All other MD type events S P MD members approve D – Occasional Category Selected by Assessment group P (dependent on Category the event falls into) MD members approve E- Community Category MD AO makes assessment Proposed to MD Members MD Members approve Note: Nascent/Emerging Events could fall into any category except (D) There will also be sector specific calls from non LA controlled festival funding sources (e.g.

Diaspora etc.) and groups/organisations may apply to both i criteria).

The following will also be developed and responsibility for actions assigned to relevant TCC staff to provide more consistency and ease of application for festival organisers and staff: Table 4: New Procedures Action Standardised application form Standardised letters of offer – relevant to category Standardised criteria for drawdown Standardised post event report requirements Funding criteria Key performance indicators – relevant to category Dedicated page on TCC website where festivals and events can find details of funding schemes under which they are eligible to apply across sections (a one stop shop page for festival funding) Centralised internal database (GIS compliant) of grants awarded by TCC (linked with grants awarded by the LDCs) Process Outcome Selected by Assessment Group Proposed to MD members MD members approve 3 year multi annual funding Annual Report and request for continued funding to be submitted in year 2 and 3 Selected by Assessment Group Proposed to MD members MD members approve 3 year multi annual funding Annual Report and request for continued funding to be submitted in year 2 and 3 Selected by Assessment Group Proposed to MD members MD members approve Annual application for funding Selected by Assessment group Proposed to MD members (dependent on Category the event falls into) MD members approve Once off funding MD AO makes assessment Proposed to MD Members MD Members approve Annual application for Note: Nascent/Emerging Events could fall into any category except (D) There will also be sector specific calls from non LA controlled festival funding sources (e.g.

) and groups/organisations may apply to both if relevant (within published The following will also be developed and responsibility for actions assigned to relevant TCC staff to provide more consistency and ease of application for festival organisers and staff: relevant to category Standardised criteria for drawdown - relevant to category Standardised post event report requirements – relevant to category relevant to category Dedicated page on TCC website where festivals and events can find details of funding schemes under which they are eligible to apply across sections (a one stop shop page for festival funding) e (GIS compliant) of grants awarded by TCC (linked with grants awarded 16 multi annual funding - Annual Report and request for continued funding to be submitted in year 2 and 3 3 year multi annual funding - Annual Report and request for continued funding to be submitted in year 2 and 3 Annual application for funding Once off funding Annual application for funding There will also be sector specific calls from non LA controlled festival funding sources (e.g.

f relevant (within published The following will also be developed and responsibility for actions assigned to relevant TCC staff to provide more consistency and ease of application for festival organisers and staff: Dedicated page on TCC website where festivals and events can find details of funding schemes under which they are eligible to apply across sections (a one stop shop page for festival funding) e (GIS compliant) of grants awarded by TCC (linked with grants awarded

Figure 1: Timeframe: Festivals & Events Scheme 8.4 What this means for District Funds • All current funds for the festival that area and proportioned out to meet the categories in an appropriate tiered manner for that MD/BD choices around accessing funds from other categories of its own desires – this will be a decision for members. o Where it is decided that a Premier event lies in a MD which does not have adequate funds to operate such (for historic reasons), need to look at reallocation within the County determined).

o If the Premier event in the first 3 years does not make it to the next 3 year phase, the Premier monies provided by that MD in that year move to the new premier event irrespective of location of same (i.e.

if the premier is Clonmel BD for first 3 years but is deemed not to make the grade for the next Mar/April 2017 •Notice to festival/event •Lead in time - 6 months Sept/Oct 2017 •Central Call -closing date for 2018 applications •Applications received and acknowledged centrally by C&E Nov/Dec 2017 •Applications assessed by designated team •Assigned a Category and MD Jan/Feb 2018 •Applicants notified of decision and grant amount During 2018 •Drawdown of Grant •Post event reporting (in line with KPIs and dependent on timing of event) Sept/Oct 2018 •Closing Date for 2019 Festivals & Events Scheme Figure 1: Timeframe: Festivals & Events Scheme What this means for District Funds the festival/events grants for each BD/MD to be combined for and proportioned out to meet the categories in an appropriate tiered for that MD/BD.

If additional funds are required, the BD/ choices around accessing funds from other categories of its own BD/ this will be a decision for members.

Where it is decided that a Premier event lies in a MD which does not have adequate funds to operate such (for historic reasons), need to look at reallocation within the County or support from anoth If the Premier event in the first 3 years does not make it to the next 3 year phase, the Premier monies provided by that MD in that year move to the new premier event irrespective of location of same (i.e. if the premier is Clonmel BD for first 3 years but is deemed not to make the grade for the next Notice to festival/event organisers of new system 6 months closing date for 2018 applications Applications received and acknowledged centrally by C&E Applications assessed by designated team Assigned a Category and MD Applicants notified of decision and grant amount Post event reporting (in line with KPIs and dependent on timing of event) Closing Date for 2019 Festivals & Events Scheme 17 MD to be combined for and proportioned out to meet the categories in an appropriate tiered BD/MD can consider BD/MD funds if it so Where it is decided that a Premier event lies in a MD which does not have adequate funds to operate such (for historic reasons), need to look at or support from another source (to be If the Premier event in the first 3 years does not make it to the next 3 year phase, the Premier monies provided by that MD in that year move to the new premier event irrespective of location of same (i.e.

if the premier is in Clonmel BD for first 3 years but is deemed not to make the grade for the next Post event reporting (in line with KPIs and dependent on timing of event)

3, and the event is moved to Tipperary District, then the monies from the Clonmel BD used to support that event is moved to Tipperary and so on • GMA to be used to meet short category. It is envisaged that the community category will include Sporting Festival and event grants; St Patrick’s Day grants; Pattern Day grants etc). 8.5 What this means for Central Funds • Where there are central festival funds available, their first port of call wi agreed Premier events and then the MD events. community festivals but they may have a role in specialist nascent events which are deemed to meet a particular objective.

• Where currently some arts related festivals are funded under The Arts Act Grant Scheme (30% of the current budget) it is proposed to align timeframes so that all Festivals & Events apply to this new the sector. It is proposed to allocate 30% of the Arts Act Grants funds under this scheme with the approval of members as part of the planned review of the Arts Act Grant Scheme due to commence in 2017 • Sectoral criteria will apply under funds are coming from specific sectoral funding lines Tourism etc.) 3, and the event is moved to Tipperary District, then the monies from the Clonmel BD used to support that event is moved to Tipperary and so on GMA to be used to meet shortfall, particularly in the MD other and category.

It is envisaged that the community category will include Sporting Festival and event grants; St Patrick’s Day grants; Pattern Day grants etc). What this means for Central Funds e central festival funds available, their first port of call wi events and then the MD events. Central funds will not deal with community festivals but they may have a role in specialist nascent events which are particular objective.

Where currently some arts related festivals are funded under The Arts Act Grant Scheme (30% of the current budget) it is proposed to align timeframes so that all Festivals & Events apply to this new “TCC Festivals & Events Scheme” the sector. It is proposed to allocate 30% of the Arts Act Grants funds under this scheme with the approval of members as part of the planned review of the Arts Act due to commence in 2017. Sectoral criteria will apply under the new ”TCC Festivals & Events Scheme” funds are coming from specific sectoral funding lines (e.g. Arts, Heritage, Sports, 18 3, and the event is moved to Tipperary District, then the monies from the Clonmel BD used to support that event is moved to Tipperary and so on).

MD other and community category. It is envisaged that the community category will include Sporting Festivals e central festival funds available, their first port of call will be to the Central funds will not deal with community festivals but they may have a role in specialist nascent events which are Where currently some arts related festivals are funded under The Arts Act Grant Scheme (30% of the current budget) it is proposed to align timeframes so that all “TCC Festivals & Events Scheme” for clarity for the sector. It is proposed to allocate 30% of the Arts Act Grants funds under this scheme with the approval of members as part of the planned review of the Arts Act ”TCC Festivals & Events Scheme” where (e.g.

Arts, Heritage, Sports,

9. Objectives and Recommended Actions In addition to the above financial and structural actions, the following progressed during the lifetime of this Strategy to support creative and innovative festivals and events. Objective 1: To recognise that festivals and events held in support and stimulate the local economy Identifying and providing financial support to new festivals and events is integral to this Strategy. To recognise, value and advance with the potential to grow is also an objective of the Strategy. Objective 1: To recognise the value of and stimulating the local economy Recommended Actions 1.1 To encourage diversity in the range of in the County across all sectors in a manner consistent with the objectives of this Strategy through ensuring: • A good geographic spread of festivals throughout the County • Provision of advice, support and mentoring to new or emerging festivals and events • Offer of training and hosting of networking events for event organisers where appropriate.

1.2 Carry out evaluations to demonstrate festivals in the County to further drive local investment and sponsorship for festivals and events. 1.3 Ensure this Strategy feeds into the development and implementation of other relevant local strategies, including the implementation of other relevant strategies (e.g. the LDS). Objective 2: To develop strong collaboration across the public agencies with festival/event organisers and to support and assist in the scaling up of festivals/events. A partnership approach between all key stakeholders develop and grow the festivals and events sector in County Tipperary.

This S a refreshed approach to a strong partnership in operation reflecting Tipperary County Council’s interaction with the festival and event organisers in our County. Objectives and Recommended Actions In addition to the above financial and structural actions, the following objectives will be progressed during the lifetime of this Strategy to support creative and innovative festivals se that festivals and events held in County Tipperary support and stimulate the local economy. Identifying and providing financial support to new festivals and events is integral to this Strategy. To recognise, value and advance emerging festivals and support existing events with the potential to grow is also an objective of the Strategy.

the value of festivals and events run in County Tipperary the local economy encourage diversity in the range of festival types and events in the County across all sectors in a manner consistent with the objectives of this Strategy through ensuring: A good geographic spread of festivals throughout the Provision of advice, support and mentoring to new or emerging festivals and events ffer of training and hosting of networking events for event organisers where appropriate.

Carry out evaluations to demonstrate the economic value of festivals in the County to further drive local investment and for festivals and events. Ensure this Strategy feeds into the development and implementation of other relevant local strategies, including the implementation of other relevant strategies (e.g. the LDS). ong collaboration across the public agencies with festival/event and to support and assist in the scaling up of festivals/events. approach between all key stakeholders is essential to foster the conditions to tivals and events sector in County Tipperary. This S a refreshed approach to a strong partnership in operation reflecting Tipperary County Council’s interaction with the festival and event organisers in our County.

19 objectives will be progressed during the lifetime of this Strategy to support creative and innovative festivals County Tipperary help to Identifying and providing financial support to new festivals and events is integral to this and support existing events festivals and events run in County Tipperary in supporting Lead Local Agency/Agencies TCC (MDs LEO & C&E) , LDCs TCC (C&E)/LDCs TCC ong collaboration across the public agencies with festival/event and to support and assist in the scaling up of festivals/events. is essential to foster the conditions to tivals and events sector in County Tipperary.

This Strategy sets out a refreshed approach to a strong partnership in operation reflecting Tipperary County

The coordinated development of the festival sector is importan coordinate funding, provide effective communication across the festival and event sector to enable developm diversification will be developed. Objective 2: To develop strong collaboration across the public agencies with festival/event organisers and to support and assist in the scaling up(in terms of size,ambition or profile) of festivals/events Recommended Actions 2.1 Contact all existing festivals and events that receive Council funding and advise them of the new categorisation process. 2.2 Assist festivals and events which demonstrate potential to become more financially development of appropriate business training/funding initiatives.

2.3 Provide other soft supports and capacity building and mentoring to enable Committees to support community led events. 2.4 Produce a list of funding sources at Local and National level and make available on TCC website under a specific Festival and Events page.

2.5 Streamline, coordinate and track funding by TCC to festivals and events through the developm through GIS where possible. 2.7 Establish a Joint Working Group to address broadening and strengthening the relationship between support for festivals and events. Group to meet at l during the period of the Strategy to review the operation of same and to include representatives from TCC, LDC, Selected Voluntary Community Festival members from the 5 municipal districts, Strategic Policy Committee, Local Community Development Committee, Tourism Company.

ment of the festival sector is important.

To this end a process coordinate funding, provide effective evaluation in awarding funding and communication across the festival and event sector to enable developm ation will be developed. o develop strong collaboration across the public agencies with festival/event and to support and assist in the scaling up(in terms of size,ambition or profile) of all existing festivals and events that receive Council advise them of the new categorisation process. Assist festivals and events which demonstrate potential to become more financially viable and self-sustaining through the development of appropriate business training/funding initiatives.

Provide other soft supports and capacity building and mentoring to enable Committees to support community led events. Produce a list of funding sources at Local and National level and make available on TCC website under a specific Festival and Streamline, coordinate and track funding by TCC to festivals and events through the development of an all County database & map through GIS where possible.

Establish a Joint Working Group to address broadening and strengthening the relationship between agencies providing support for festivals and events. Group to meet at least once during the period of the Strategy to review the operation of same and to include representatives from TCC, LDC, Selected Voluntary Community Festival members from the 5 municipal districts, Strategic Policy Committee, Local Community Development Committee, Tourism Company. 20 o this end a process to evaluation in awarding funding and facilitate effective communication across the festival and event sector to enable development, growth and o develop strong collaboration across the public agencies with festival/event and to support and assist in the scaling up(in terms of size,ambition or profile) of Lead Local Agency/Agencies TCC (C&E/MDs) TCC (LEO, C&E, MD), LDCs LDCs TCC (C&E) TCC (C&E& IT)& LDC TCC (C&E)

Objective 3: To develop support mechanisms for festivals and events reaches its full potential. This Strategy aims to successfully develop, grow and diversify the County’s offering of festivals and events. Objective 3: To develop support mechanisms for festivals and events its full potential. Recommended Actions 3.1 Work with appropriate agencies aim of: • attracting more volunteers to participate in event development and delivery • Increasing the involvement of young people through volunteering • Encouraging acknowledgement of the 3.2 Develop and maintain an calendar; cross reference with national calendar and link to each festival/event website.

3.3 Assist in marketing of events through joint marketing initiatives both on a county and inter county basis. 3.4 Build evaluation into early stage planning and carry out a professional evaluation of at least 3.5 Develop a ‘how to’ tool include information such as: - Tips and advice on matters to consider when organising an event/festival (such as Insurance, Health & Safety, Licensing.Etc.) - Guidance on how the Council can support events in areas such as waste management, road signage, b - Templates to facilitate tasks such as risk assessments and event evaluation - Useful contact information - Reporting and accountability for spending public money.

3.6 Offer soft supports and capacity building/mentoring to new and events in areas such as PR and marketing; the use of social media; online ticket sales.

3.7 To designate a point of contact in each MD to offer festival and event support and advice. 3.8 To support festival and event co where appropriate. 3.9 To develop a consistent countywide policy on the use of temporary signage for festivals and events o develop support mechanisms for festivals and events to ensure the sector This Strategy aims to successfully develop, grow and diversify the County’s offering of o develop support mechanisms for festivals and events to ensure the sector reaches Work with appropriate agencies and festival/event committees with the attracting more volunteers to participate in event development Increasing the involvement of young people through volunteering Encouraging acknowledgement of the contribution of volunteers Develop and maintain an online festival and event county wid calendar; cross reference with national calendar and link to each festival/event website.

Assist in marketing of events through joint marketing initiatives both on a county and inter county basis. Build evaluation into early stage planning and carry out a professional one funded festival every year. ‘how to’ toolkit to assist voluntary festival/event organisers include information such as: Tips and advice on matters to consider when organising an event/festival (such as Insurance, Health & Safety, Licensing.Etc.) uidance on how the Council can support events in areas such as waste management, road signage, barriers, etc. emplates to facilitate tasks such as risk assessments and event Useful contact information Reporting and accountability for spending public money.

Offer soft supports and capacity building/mentoring to new and emerging events in areas such as PR and marketing; the use of social media; online To designate a point of contact in each MD to offer festival and event To support festival and event committees to liaise with National Agencies To develop a consistent countywide policy on the use of temporary signage for festivals and events 21 to ensure the sector This Strategy aims to successfully develop, grow and diversify the County’s offering of to ensure the sector reaches Lead Local Agency/Agencies with the attracting more volunteers to participate in event development Increasing the involvement of young people through volunteering volunteers.

TVC online festival and event county wide clash calendar; cross reference with national calendar and link to each TCC (C&E) Assist in marketing of events through joint marketing initiatives both on a TCC/LEO/C&E /MD/LDCs Build evaluation into early stage planning and carry out a professional TCC (C&E) kit to assist voluntary festival/event organisers to Tips and advice on matters to consider when organising an event/festival (such as Insurance, Health & Safety, Licensing.Etc.) uidance on how the Council can support events in areas such as emplates to facilitate tasks such as risk assessments and event TCC (MD)& LDC emerging events in areas such as PR and marketing; the use of social media; online LDC, TCC (LEO) To designate a point of contact in each MD to offer festival and event (TCC, MDs) mmittees to liaise with National Agencies TCC (C&E, MDs) To develop a consistent countywide policy on the use of temporary TCC (MDs)

Objective 4: To encourage cross sector collaboration locally mutually beneficial. This Strategy aims to encourage festival and event organisers to work more closely together across sectors. The promotion of local and artisan services and products is an integral part of event experiences. All festival and event types could maximise the potential for local distinctiveness through collaboration. Objective 4: To encourage festivals in the county to support and promote high quality locally generated work and or produce.

Recommended Actions 4.1 Festivals, where feasible and practical to p high end local and artisan food and drink and craft and provide visitors with quality, high end locally sourced products at events.

4.2 Work with local arts festivals to provide information on opportunities for promotion of locally develop cultural work and ideas. 4.3 Provide linkages and including programming opportunities advised to the Arts Office from time to time. 4.4 Encourage festival promoters to link with the tourism accommodation providers, appropriate tourism product providers and retailers/ value of the festival to the surrounding economic environment and also to improve the experience of the festival attendee.

Objective 4: To encourage cross sector collaboration locally where appropriate and This Strategy aims to encourage festival and event organisers to work more closely together across sectors. The promotion of local and artisan services and products is an integral part stival and event types could maximise the potential for local distinctiveness through collaboration. Objective 4: To encourage festivals in the county to support and promote high quality locally generated work and or produce. Lead Loca Agency/Agencies/private Festivals, where feasible and practical to promote quality, local and artisan food and drink as well as local arts and craft and provide visitors with quality, high end locally sourced products at events.

All releva Festival/event organisers Work with local arts festivals to provide information on opportunities for promotion of locally developed artistic and ral work and ideas. TCC Provide linkages and information to festival committees including programming opportunities advised to the Arts to time. TCC Encourage festival promoters to link with the tourism accommodation providers, appropriate tourism product providers and retailers/food outlets in order to maximise the value of the festival to the surrounding economic environment and also to improve the experience of the Festival Organisers/Tourism officer/MD Office 22 where appropriate and This Strategy aims to encourage festival and event organisers to work more closely together across sectors.

The promotion of local and artisan services and products is an integral part stival and event types could maximise the potential for local Objective 4: To encourage festivals in the county to support and promote high quality locally Lead Local Agency/Agencies/private All relevant Agencies and Festival/event organisers TCC (Arts Office) TCC (Arts Office) Festival Organisers/Tourism officer/MD Office

Appendix 1: Supports Currently Available to Festivals and Events Arts Act Grant Scheme This Scheme is operated by Tipperary County Council and is for the purpose of providing financial assistance to organisations engaged in the promotion of Arts Activities or Events at local or County level. While this s includes Festivals which have a strong artistic programme and can demonstrate high standards of artistic excellence, which, in the opinion of Tipperary County Council will stimulate public interest in the arts, promote the knowledge, appreciation and practice the arts, or assist in improving standard in the arts.

Under this Scheme, consideration is given to the potential artistic Tipperary County Council Own Resources A number of key festivals/events are funded annually through the arts programme of Tipperary County Council. These festivals were either instigated initially directly by the Arts Office for arts development reasons i specific artistic development in an area. general allocation which they use to support and assist festivals and events in their municipality. Staff provide support, facilitation, advice and assistance to festival and event committees as well as practical assistance in terms of road closures, licences, street cleaning etc.

Fáilte Ireland Fáilte Ireland allocated funding under the Regional Programme of Festiva Initiative in the sum of €693,500 to a variety of 207 The Regional Programme is aimed at supporting events which drive domestic tourism and to enable local communities to broaden their appeal to overse rural life. Grants are available towards the cost of marketing the event beyond the local area and in certain cases towards programming and production costs. funding in Tipperary from Fáilte Ireland in the sum Fáilte Ireland also offer soft support and training http://www.failteireland.ie/Supports.aspx Available to Festivals and Events This Scheme is operated by Tipperary County Council and is for the purpose of providing financial assistance to organisations engaged in the promotion of Arts Activities or Events level.

While this scheme covers a range of types of artistic activity includes Festivals which have a strong artistic programme and can demonstrate high standards of artistic excellence, which, in the opinion of Tipperary County Council will interest in the arts, promote the knowledge, appreciation and practice the arts, or assist in improving standard in the arts. Under this Scheme, consideration is artistic benefits to the community.

Tipperary County Council Own Resources A number of key festivals/events are funded annually through the arts programme of Tipperary County Council. These festivals were either instigated initially directly by the Arts Office for arts development reasons in a specific area or are funded directly to support specific artistic development in an area. The Municipal Districts also have a budget for general allocation which they use to support and assist festivals and events in their upport, facilitation, advice and assistance to festival and event committees as well as practical assistance in terms of road closures, licences, street Fáilte Ireland allocated funding under the Regional Programme of Festiva €693,500 to a variety of 207 local events across Ireland during 2016 The Regional Programme is aimed at supporting events which drive domestic tourism and to enable local communities to broaden their appeal to overseas visitors to experience rural life.

Grants are available towards the cost of marketing the event beyond the local area and in certain cases towards programming and production costs. Six events Fáilte Ireland in the sum of €12,500 in 2016. support and training via the following link: http://www.failteireland.ie/Supports.aspx. 23 This Scheme is operated by Tipperary County Council and is for the purpose of providing financial assistance to organisations engaged in the promotion of Arts Activities or Events a range of types of artistic activity, it also includes Festivals which have a strong artistic programme and can demonstrate high standards of artistic excellence, which, in the opinion of Tipperary County Council will interest in the arts, promote the knowledge, appreciation and practice of the arts, or assist in improving standard in the arts.

Under this Scheme, consideration is A number of key festivals/events are funded annually through the arts programme of Tipperary County Council. These festivals were either instigated initially directly by the Arts n a specific area or are funded directly to support The Municipal Districts also have a budget for general allocation which they use to support and assist festivals and events in their upport, facilitation, advice and assistance to festival and event committees as well as practical assistance in terms of road closures, licences, street Fáilte Ireland allocated funding under the Regional Programme of Festivals and Events vents across Ireland during 2016.

The Regional Programme is aimed at supporting events which drive domestic tourism and as visitors to experience rural life. Grants are available towards the cost of marketing the event beyond the local Six events received

The Arts Council – Festival & Events Scheme The Arts Council recognises the distinctive role arts festivals play in sustaining a vibrant and sustainable arts profile at a local level designed to offer support to local/voluntary organisations to develop arts f events - across all art forms and arts practices to be underdeveloped. There are two strands of funding; Strand 1 is for grants up to €10,000 and strand 2 is for grants between €10,001 and €20,000 hosted in County Tipperary received Arts Council through both the The Arts Council.

(Appendix 8). Heritage Council The towns of Clonmel, Fethard and Cashel have received funding of between €10,000 per annum under the Irish Walled Town Network (IWTN) from 2007 to 2014 for hosting walled town medieval days. Activities funded include excavation workshops, tales from a town wall, guided historical tours, archery, traditional arts and crafts, birds of prey and medieval busking.

Clonmel Medieval Walled Town Festival was awarded funding in the sum of the Heritage Council towards its festival in August 20 heritage with a family day, workshops, demonstrations exhibitions, re busking, craft village, local artisan food and much more. has seen a decline in recent years. Community Tourism Diaspora Initiative Irish Public Bodies (IPB) partnered with Fáilte Ireland and support the third year of the Community Tou launched in 2014, builds on the community involvement legacy of The Gathering 2013 and provides an annual fund of each year. Events run in County Tipperary Appendix 9 sets out a summary of allocated funds under the Community Tourism Diaspora Initiative to County Tipperary in 2016 Festival & Events Scheme Council recognises the distinctive role arts festivals play in sustaining a vibrant and sustainable arts profile at a local level.

Their Festival and Events Scheme is specifically designed to offer support to local/voluntary organisations to develop arts f across all art forms and arts practices - where the arts infrastructure is considered There are two strands of funding; Strand 1 is for grants up to €10,000 and strand 2 is for grants between €10,001 and €20,000. Festivals and Events hosted in County Tipperary received grant aid in the sum of €123,417 during 2016 Arts Council through both the Festival & Events Scheme and Annual Funding he Arts Council. (Appendix 8).

The towns of Clonmel, Fethard and Cashel have received funding of between €10,000 per annum under the Irish Walled Town Network (IWTN) from 2007 to 2014 for hosting walled town medieval days. Activities funded include excavation workshops, tales from a town wall, guided historical tours, archery, traditional arts and crafts, birds of prey Clonmel Medieval Walled Town Festival was awarded funding in the sum of ards its festival in August 2016. Clonmel celebrates its cultural heritage with a family day, workshops, demonstrations exhibitions, re busking, craft village, local artisan food and much more.

Funding for walled town events has seen a decline in recent years.

ourism Diaspora Initiative partnered with Fáilte Ireland and the 31 Local A year of the Community Tourism Diaspora Initiative in 2016 launched in 2014, builds on the community involvement legacy of The Gathering 2013 and provides an annual fund of €1m to support local community-based events and festivals Events run in County Tipperary received a total allocation of sets out a summary of allocated funds under the Community Tourism Diaspora tive to County Tipperary in 2016. 24 Council recognises the distinctive role arts festivals play in sustaining a vibrant and Festival and Events Scheme is specifically designed to offer support to local/voluntary organisations to develop arts festivals and where the arts infrastructure is considered There are two strands of funding; Strand 1 is for grants up to Festivals and Events €123,417 during 2016 from the Annual Funding streams from The towns of Clonmel, Fethard and Cashel have received funding of between €5,000 and €10,000 per annum under the Irish Walled Town Network (IWTN) from 2007 to 2014 for hosting walled town medieval days.

Activities funded include excavation workshops, tales from a town wall, guided historical tours, archery, traditional arts and crafts, birds of prey Clonmel Medieval Walled Town Festival was awarded funding in the sum of €7,500 from . Clonmel celebrates its cultural heritage with a family day, workshops, demonstrations exhibitions, re-enactments, Funding for walled town events the 31 Local Authorities to rism Diaspora Initiative in 2016. The initiative, launched in 2014, builds on the community involvement legacy of The Gathering 2013 and based events and festivals ion of €32,200 in 2016. sets out a summary of allocated funds under the Community Tourism Diaspora

Rural Development Programme (LEADER) The LEADER approach is associated with local empowerment through local strategy development and resource allocation. The LEADER element of the Rural Development Programme 2014 2020 focuses on improving all aspects of social and economic life in rural areas community, enterprise, heritage, culture, tourism, food, energy, environment etc. North Tipperary LEADER Partnership and Tipperary Local Community D Interest from individuals, businesses, farm families, interested parties under the following project categories • Rural Tourism • Farm Diversification • Social Enterprise • Enterprise (subject to specific criteria) • Renewable Energy • Research and Technical Assistance • It is anticipated that a targeted call for applications under the Rural Tourism strand will issue towards the end of 2016 under which festivals and events may seek support within the guidelines.

A list of festivals and events funded under the 2007 can be seen in Appendix 10. AOIFE - Association of Irish Festival Events AOIFE – the Association of Irish Festival Events organisation that brings together organisers of festivals and events in Ireland, suppliers to the festival and event sector and policy • To act as a forum for the sharing of ideas • To resolve common areas of concern and seeks to influence government policies in relation to the sector • To provide training and mentoring. AOIFE members pay an annual subscription fee of insurance policies; it provides selected attractions on a commercial basis to festivals and events; operates a help desk; issues a fortnightly newsletter; organises an annual conference on a variety of topics including funding, marketing, insurance, health and sponsorship.

AOIFE does not provide any funding assistance towards any aspect of organising a festival.

Rural Development Programme (LEADER) The LEADER approach is associated with local empowerment through local strategy development The LEADER element of the Rural Development Programme 2014 2020 focuses on improving all aspects of social and economic life in rural areas community, enterprise, heritage, culture, tourism, food, energy, environment etc. North Tipperary LEADER Partnership and South Tipperary Development CLG, Development Committee, are currently seeking Expressions of Interest from individuals, businesses, farm families, not for profit groups, and any other interested parties under the following project categories – t to specific criteria) Research and Technical Assistance It is anticipated that a targeted call for applications under the Rural Tourism strand will issue towards the end of 2016 under which festivals and events may seek e guidelines.

A list of festivals and events funded under the 2007-2013 Rural Development Programme Association of Irish Festival Events the Association of Irish Festival Events - is an all-island voluntary network organisation that brings together organisers of festivals and events in Ireland, suppliers to the festival and event sector and policy-makers and funders: r the sharing of ideas To resolve common areas of concern and seeks to influence government policies in relation to the sector To provide training and mentoring. members pay an annual subscription fee of approx. €200 and are offered discounted insurance policies; it provides selected attractions on a commercial basis to festivals and events; operates a help desk; issues a fortnightly newsletter; organises an annual conference on a variety of topics including funding, marketing, insurance, health and sponsorship.

AOIFE does not provide any funding assistance towards any aspect of 25 The LEADER approach is associated with local empowerment through local strategy development The LEADER element of the Rural Development Programme 2014- 2020 focuses on improving all aspects of social and economic life in rural areas e.g. community, enterprise, heritage, culture, tourism, food, energy, environment etc. South Tipperary Development CLG, on behalf of currently seeking Expressions of not for profit groups, and any other It is anticipated that a targeted call for applications under the Rural Tourism strand will issue towards the end of 2016 under which festivals and events may seek 2013 Rural Development Programme island voluntary network organisation that brings together organisers of festivals and events in Ireland, suppliers to To resolve common areas of concern and seeks to influence government policies in €200 and are offered discounted insurance policies; it provides selected attractions on a commercial basis to festivals and events; operates a help desk; issues a fortnightly newsletter; organises an annual conference on a variety of topics including funding, marketing, insurance, health and safety and sponsorship.

AOIFE does not provide any funding assistance towards any aspect of

Green Your Festival ‘Green Your Festival’ is an initiative of participating local authorities in Ireland’s Local Authority Prevention Network (LAPN).The aim of environmental impact of festivals and events. The website provides support materials and guidance to help festivals and events includes a “Green your Festival, An Event Manager’s Resources Pack Greener, Event”. In 2016 the Environment secti available to festival organisers to encourage waste segregation at events Other soft supports Development Associations, Chambers of Commerce and Trade Associations in County Tipperary are well positioned to with marketing and other such soft supports for community events and have potential for development and growth.

Local Enterprise Office The Local Enterprise Office offers advi and assist in the marketing of is an initiative of participating local authorities in Ireland’s Local Authority Prevention Network (LAPN).The aim of ‘Green Your Festival’ is to reduce the environmental impact of festivals and events. The website www.greenyourfestival.ie provides support materials and guidance to help festivals and events go green. It also “Green your Festival, An Event Manager’s Resources Pack – 4 Steps for a Cleaner, the Environment section invested in fifteen triple loop bins which are made available to festival organisers to encourage waste segregation at events Development Associations, Chambers of Commerce and Trade Associations in County oned to assist festivals and events by offering advice, assistance with marketing and other such soft supports for community events and have potential for The Local Enterprise Office offers advice and mentoring to festival and event organiser of events where possible.

26 is an initiative of participating local authorities in Ireland’s Local is to reduce the www.greenyourfestival.ie go green. It also 4 Steps for a Cleaner, riple loop bins which are made available to festival organisers to encourage waste segregation at events. Development Associations, Chambers of Commerce and Trade Associations in County assist festivals and events by offering advice, assistance with marketing and other such soft supports for community events and have potential for ing to festival and event organisers

Appendix 2: Publically Funded Festivals and Events Cashel Arts Festival St Patrick's Day Cashel Rock of Cashel Dromineer Literary Festival EigseEatharlai Terryglass Arts Festival Templemore St.

Patrick's Day Parade Thurles St. Patrick's Day Parade Thurles Halloween Arts Festival International Festival of Sport, Thurles Peoples’ Picnic Nenagh Visit Nenagh Classic (Cycling) St Patrick's Day Parade, Nenagh Spleodar– Nenagh’s Community Arts Festival Festival Cluain Meala Clancy Festival, Carrick-on-Suir St Patrick's Day Carrick-on-Suir Glen of Aherlow Walking Festival Feile Brian Boru, Ballina/Killaloe Tipperary Dance Platform FeileEile, Ballina Thomas McDonagh Festival, Cloughjordan Cloughtoberfest, Cloughjordan Kincora Trad Weekend, Ballina Borrisoleigh Festival Kilcommon Home Coming Fest Portroe Gathering Muckoff, Puckane Suir Valley Cycling Fest A Taste of Roscrea Fleadh Cheoil Thiobraid Arann (Golden) : Publically Funded Festivals and Events 2015 Dualla Show Clonmel Busking Festival Clonmel Junction Festival Bulmers Comedy Festival, Clonmel Tipperary St.

Patrick's Day Archaelogical Dig - Cashel Templemore St. Patrick's Day Parade Fethard Medieval Fest Thurles St. Patrick's Day Parade St. Patrick's Day, Newport Arts Festival St. Patrick's Day, Ballina International Festival of Sport, Thurles Thomas McDonagh Commemoration Fleadh naMumhan, Aonach Urmhumhan Borrisokane Threshing & Vintage Festival St Patrick's Day Parade, Nenagh Killaloe Water Festival, Ballina Nenagh’s Community Arts Festival Nenagh Ladies Basketball Club New Institute Snooker Club Suir Nenagh Classic Car Club Suir Kildangan GAA Club Glen of Aherlow Walking Festival Tipperary Relay for Life , Ballina/Killaloe Lough Derg Yacht Club, Dromineer Sustainable Projects Ireland, Cloughjordan Dergside Agricultural Show , Cloughjordan Cannonball Ireland International Highland Game , Ballina The Mining Museum Project Killoscully Development Association Kilcommon Home Coming Fest Irish National BBQ Competition Centenary Cycling Challenge (Puckane) Home Towns Exhibition The Galtees Are Calling Design Fest, Clonmel Arann (Golden) 27 Festival, Clonmel Thomas McDonagh Commemoration Urmhumhan Borrisokane Threshing & Vintage Festival Killaloe Water Festival, Ballina Nenagh Ladies Basketball Club omineer Sustainable Projects Ireland, Cloughjordan International Highland Game The Mining Museum Project Killoscully Development Association ational BBQ Competition Centenary Cycling Challenge (Puckane)

Appendix 3: Festivals/Events Represented at Consultation Workshop This Strategy has been developed in collaboration and consultation with representatives from: Cashel Arts Festival FeileCluainMeala Busking Festival, Clonmel Junction Festival, Clonmel Fair of Cahir St. Patrick’s Day Festival, Cahir Dromineer Literary Festival Terryglass Arts Festival Fleadh na Mumhann, Nenagh A Taste of Roscrea Killea Music Festival and Walking Festival Clancy Brothers Festival, Carrick It’s a long way to Tipperary Festival Medieval Walled Town Festival & Book : Festivals/Events Represented at Consultation Workshop This Strategy has been developed in collaboration and consultation St.

Patrick’s Day Festival, Cahir Mumhann, Nenagh Killea Music Festival and Walking Festival Clancy Brothers Festival, Carrick-on-Suir It’s a long way to Tipperary Festival Medieval Walled Town Festival & Book Fair, Fethard 28

Appendix 4: Tipperary County Council Staff This Strategy has been developed in collaboration and consultation with representatives from: Tipperary County Council Staff Arts Officer Tourism Development Officer Heritage Officer Economic Development Officer County Museum Staff Sports Partnership Co-ordinator Clonmel Borough District Cashel-Tipperary Municipal District Carrick-on-Suir Municipal District Nenagh Municipal District Templemore-Thurles Municipal District Local Enterprise Office TCC Management Team SPC Working Group: Cllr. Pat English, Cllr. Mary Hanna Hourigan, Cllr. Jim Ryan : Tipperary County Council Staff and SPC Working Group Consulted This Strategy has been developed in collaboration and consultation with representatives from: Tipperary County Council Staff Development Officer Economic Development Officer ordinators Tipperary Municipal District Suir Municipal District Thurles Municipal District SPC Working Group: Cllr.

Pat English, Cllr. Mary Hanna Hourigan, Cllr. Jim Ryan 29 Consulted with:

Appendix 5: Other Public Bodies Other Public Bodies Fáilte Ireland The Arts Council The Heritage Council Irish Public Bodies Association of Irish Festival Events South Tipperary Development Company North Tipperary Leader Partnership Cahir Development Association : Other Public Bodies Policies Researched/Consulted Association of Irish Festival Events South Tipperary Development Company North Tipperary Leader Partnership Cahir Development Association 30

Appendix 6: Feedback from Consultation Workshops Challenge Recommendations as agreed during consultation Festival/event inertia amongst volunteers/ organising Committees Ensure that the Festival Committee has a ‘Mission Statement’ and the Committee believes in it Invite and encourage new people to sit on the organising Committee Constantly develop festival/event it vibrant/fresh Take a break Attend networking events Strengthen and clarify relationships within and between festivals and Committees Ensure an even spread of festivals and events throughout the year Develop a Calendar of Festivals and Events Appendix 6: Feedback from Consultation Workshops Recommendations as agreed during Proposed Actions by TCC and other Agencies Ensure that the Festival Committee has a ‘Mission Statement’ and the Committee new people to sit on the organising Committee evelop festival/event – keep Strengthen and clarify relationships etween festivals and Offer mentoring and advice to festival/event organisers Co-ordinate networking between Tipperary’s festival and event organisers and those of long-running, well established festivals Offer capacity building to Committees to enable them transition to community owned festivals/events Encourage a diverse range of festival and event Organise annual workshops/networking events aimed at festival/event organisers.

Include themes such as; funding; marketing; health & safety etc. a respected speaker from the sector to present/attend Promote emerging talent of Festivals and Develop and maintain an online County Wide Festival and Event Calendar Cross reference with National Calendar for Festivals and Events Advise any new events/festivals to avoid splitting of audiences in an 31 e to festival/event organisers ordinate networking between Tipperary’s festival and event organisers and ell established festivals in other Counties Offer capacity building to Committees to enable them transition to community event types in the County events aimed at festival/event organisers.

Include themes such as; funding; marketing; health & safety etc. Invite a respected speaker from the sector to present/attend County Wide Festival and Event Calendar lendar for Festivals and Events Advise any new events/festivals to avoid splitting of audiences in an area

Challenge Recommendations as agreed during consultation Smooth running of successful festivals/events Develop a toolkit to include information such as templates for event evaluation; useful contact information and resources etc. Assistance to Festival/Event Committees Carry out festival evaluation Promotion of Festivals/ Events Promote each others events Know the target audience Be clear on what an event wants to achieve Use local media as well as social media Carry out market research Link with bordering counties marketing Examine the tourism potential of festivals/events in the County Recommendations as agreed during Proposed Actions by TCC and other Agencies Develop a toolkit to include information such as templates for event evaluation; and resources Assistance to Festival/Event Committees Develop a ‘how to’ toolkit for voluntary festival/event Consider: Employing a Festival Animator or Champion Offer Mentoring to individual Committees Ensure evaluation of events is built into early stage planning of activity Designate a point of contact for events in each Muni others events Be clear on what an event wants to Use local media as well as social media Link with bordering counties for group Examine the tourism potential of festivals/events in the County Set up a Festival and Events page on TCC website wi website Ongoing promotion of festivals and events, e.g.

through local radio Run training courses in the use of social media, online ticket sales, etc. Offer assistance with marketing research and PR Promote events in bordering counties through websites such as www.tippearycoco.ie and www.tipperary.com and seek exchange promotion Include festivals and events in Tourism Strategy 32 festival/event organisers Ensure evaluation of events is built into early stage planning and is an ongoing part Designate a point of contact for events in each Municipal District Set up a Festival and Events page on TCC website with links to each festival/event , e.g. through local radio , online ticket sales, etc.

and PR websites such as and seek exchange promotion Include festivals and events in Tourism Strategy

Challenge Recommendations as agreed during consultation Funding Including uncertainty of level of funding from year to year Raise awareness of funding opportunities Make application forms as uncomplicated as possible Avoid duplication of form filling Raise accountability and transparency Increase awareness of TCC ‘behind the scenes’ support Recommendations as agreed during Proposed Actions by TCC and other Agencies uplication of form filling and transparency awareness of TCC ‘behind the Produce a list of funding sources at Local and National level and make available on TCC website on one festival and events page Run workshops on how to complete funding application forms Strengthen linkages with other local funding agencies Track funding applications and grants awarded.

Map festivals and events held in the County through GIS Include section in Toolkit developed regarding obligations and accountability for spending public money (e.g. reporting, eligibility of expenditure) Offer financial assistance to conduct Market Research (often required for application forms) Streamline funding by setting up a Festival/Event Funding Scheme Committees should not ‘depend’ on funding from the Council an ‘whether or not the festival/event would go ahead’ anyway Be aware of and apportion TCC staff time (e.g. street cleaning, traffic management etc.) to specific events as appropriate Nominate a member of staff in each MD area as a point of contact 33 Produce a list of funding sources at Local and National level and make available on funding application forms ith other local funding agencies and grants awarded.

Map festivals and events held in regarding obligations and accountability for ligibility of expenditure) arket Research (often required for Streamline funding by setting up a Festival/Event Funding Scheme Committees should not ‘depend’ on funding from the Council and should consider ‘whether or not the festival/event would go ahead’ anyway Be aware of and apportion TCC staff time (e.g. street cleaning, traffic management Nominate a member of staff in each MD area as a point of contact

Challenge Recommendations as agreed during consultation Operational Issues: Erection of posters/signs Access to car parks Insurance Volunteers Sponsorship Access to OPW sites Equipment Work with the Council to ensure compliance regarding use of signage Work with the Council to ensure that car parks are accessible Insurance is absolutely necessary Engage with young people to get on board to help out Expand sponsorship base OPW sites could be used more often host events where possible Develop a database of contractors who supply festival specific equipment (marquees, sound systems, stages, barriers, etc.) Recommendations as agreed during Proposed Actions by TCC and other Agencies Work with the Council to ensure regarding use of signage with the Council to ensure that car Insurance is absolutely necessary o get them more often to Develop a database of contractors who supply festival specific equipment (marquees, sound systems, stages, Develop a consistent policy on the use of temporary signage Investigate offering free parking during festivals/events where possible Investigate the possibility of operating a Community Insurance Policy Attract more volunteers to participate in event development and delivery Provide training to volunteers Work with young people to increase their participation through volunteering Encourage recognition of volunteers in partnership with South Tipperary Provide assistance with sponsorship options Work with the OPW to open up sites where appropri Develop a database of contractors Explore ways in which festivals/events can develop appropriate share resources Investigate option of buying equipment and hiring it out 34 policy on the use of temporary signage free parking during festivals/events where possible operating a Community Insurance Policy event development and delivery Work with young people to increase their participation through volunteering partnership with the volunteer centre in Work with the OPW to open up sites where appropriate to host an event ch festivals/events can develop collaboratively and where of buying equipment and hiring it out.

Challenge Recommendations as agreed during consultation Support Local Work with local food producers crafters to provide visitors with quality, locally sourced produce at events Recommendations as agreed during Proposed Actions by TCC and other Agencies Work with local food producers and to provide visitors with quality, locally sourced produce at events Liaise with Tipperary Food Producers Network and the Craft Granary, Cahir to identify new business opportunities for the craft and food/drink sectors Set up a database of local food producers and caterers operating in the County. 35 Liaise with Tipperary Food Producers Network and the Craft Granary, Cahir to identify new business opportunities for the craft and food/drink sectors producers and caterers operating in the County.

Appendix 7: Funding under the Regional Programme of Festivals and Events Initiative, Fáilte Ireland in 2016 Total funding for County Tipperary Event Thurles Sports Fest Terryglass Arts Festival Spleodar, Nenagh Community Arts Glen of Aherlow Walking Festival Optimist Class Nat Championships Clonmel Junction Festival Appendix 8: Funding by the Arts Council in 2016 Total Funding for County Tipperary: Event Dromineer Literary Festival Cashel Arts Festival Terryglass Arts Festival Tipperary Dance Platform Clonmel Junction Festival : Funding under the Regional Programme of Festivals and Events itiative, Fáilte Ireland in 2016 Tipperary: €12,500 Spleodar, Nenagh Community Arts Glen of Aherlow Walking Festival Optimist Class Nat Championships ding by the Arts Council in 2016 g for County Tipperary: €123,417 36 : Funding under the Regional Programme of Festivals and Events

Appendix 9: Community Tourism Total funding for County Tipperary Event Dualla Show International Strongman Competition Kildangan Cycling Challenge The Mining Museum Project Connections Fleadh Cheoil Na Mumhan Birdhill Community Festival Clonmel Busking and Arts Festival Ireland Newfoundland Festival Fermoy Canine Club All Breed International Dog Show The Clancy Brothers Music and Arts Festival Suir Valley 3 Day Cycle Upperchurch Walking Weekend Cashel Arts Fest The Clonmel Folk Club Kilcommon Homecoming Festival Kilross Old School Reunion Pat Kelly Tournament Ceolta Feasta All-Ireland Churn Rolling Championship Fethard Summer Festival Portroe Gathering Annual 1848 Famine Warhouse Walk Bansha Agricultural Show Trad Festival on The Suir Duhill Schools Reunion The O’Brien Summer School First Symposium “The Era of King Brian Boru” Age to Age Storytelling project The Ring of Lough Derg BBQ Competition & Food Fair 2016 Lough Derg Yacht Club Connacht Championships : Community Tourism Diaspora Initiative Funding 2016 Total funding for County Tipperary: €32,200 International Strongman Competition Clonmel Busking and Arts Festival Ireland Newfoundland Festival Canine Club All Breed International Dog The Clancy Brothers Music and Arts Festival king Weekend Kilcommon Homecoming Festival Ireland Churn Rolling Championship Annual 1848 Famine Warhouse Walk The O’Brien Summer School First International Symposium “The Era of King Brian Boru” Age to Age Storytelling project The Ring of Lough Derg BBQ Competition & Lough Derg Yacht Club Connacht 37

Appendix 10: Festivals and Events Funded under the 2007 (a) North Tipperary Leader Partnership Total funding for North Event Aonach ar Siul Walking Festival Thurles Halloween Festival Templemore Lions Club-Healthy Living Festival Spleodar, Nenagh’s Community Arts Festival Dromineer Literary Festival Cloughjordan Festival 2011 Thurles Summer Arts Festival 2011 Templemore Natural Heritage Festival Silvermines Mining Heritage Festival 2012 Festival and Rural Tourism Animator Stepping Stones Feile, Aglish A Taste of Roscrea Dromineer Literary Arts Festival 2013 Nenagh Silent Movie Festival Thurles Halloween Arts Festival 2012 Making Upperchurch a Centre for Activity Holidays Visit Nenagh 2013 Cloughjordan - Thomas Mac Donagh Festival (Training) Roscrea Beo Festival Terryglass St.

Patrick’s Day Festival Tipperary Equestrian Festival Inter-territorial Festival Training, NTLP and Offaly LDC Cloughjordan Honours Thomas Mac Roscrea St. Patrick’s Day Festival : Festivals and Events Funded under the 2007-2013 Rural Development Programme North Tipperary Leader Partnership North Tipperary €339,493.19 Siul Walking Festival Healthy Living Festival Community Arts Festival Thurles Summer Arts Festival 2011 Templemore Natural Heritage Festival Silvermines Mining Heritage Festival 2012 Festival and Rural Tourism Animator Stepping Stones Feile, Aglish/Cloghane Dromineer Literary Arts Festival 2013 Nenagh Silent Movie Festival Thurles Halloween Arts Festival 2012 Making Upperchurch a Centre for Activity Holidays Thomas Mac Donagh Festival (Training) Terryglass St.

Patrick’s Day Festival Tipperary Equestrian Festival ritorial Festival Training, NTLP and Offaly LDC Cloughjordan Honours Thomas Mac Donagh Festival Roscrea St. Patrick’s Day Festival 38 2013 Rural Development Programme

Festivals and Events Funded under the 2007 (b) South Tipperary Development Company Total funding for South Event Equestrian and Horse Carriage Driving Cahir Dev Association Cahir Dev Association – series of Festivals Cashel Arts Festival Feile Fidelma, Cashel Winter Wonderland Festival, Cashel Clancy Brothers Festival (marketing) Clancy Brothers Festival – Hosting Clonmel Chamber of Commerce Clonmel Cycling Festival Clonmel Junction Festival National Operatic Festival (Carrick) Series of Trad Music Events, Clogheen Support for Trad Cultural Music Events Dualla Show Eigse Eatharlai, Aherlow Fethard Festival International Festival/Conference, Carrick Slow Food Festival, Cahir Tipperary Dance Festival International Peace Convention/Festival Tipperary Festival Clerihan Food Festival Festivals and Events Funded under the 2007-2013 Rural Development Programme South Tipperary Development Company South Tipperary: €230,503.59 Equestrian and Horse Carriage Driving series of Festivals Winter Wonderland Festival, Cashel Clancy Brothers Festival (marketing) Hosting Clonmel Chamber of Commerce – support to Festivals National Operatic Festival (Carrick) Series of Trad Music Events, Clogheen Support for Trad Cultural Music Events International Festival/Conference, Carrick-on-Suir International Peace Convention/Festival 39 2013 Rural Development Programme

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