2018-2020 Festivals & Events tivals & Events Strategy 2020

2018-2020 Festivals & Events tivals & Events Strategy 2020

Festivals & Events Strategy 2018-2020 tivals & Events Strategy 2020 1

Contents 1. Foreword . . 2. Purpose of Tipperary County Council Festivals and Events Strategy 3. Methodology . . 4. Definitions . . 5. Vision . . 6. Categories of Festivals & Events held in County Tipperary 7. Key Challenges Facing Festivals and Events 8. New Model for Supporting Festivals and Events Secto 9. Objectives and Recommended Actions Appendices Appendix 1: Supports Available to Festivals & Events Appendix 2: Publically Funded Festivals and Appendix 3:Festivals/Events Represented at Consultation Workshop Appendix 4: Tipperary County Council Staff and SPC Sub Committee Consulted Appendix 5: Other Public Bodies Policies Researched/Consulted Appendix 6: Feedback from Consultation Workshops Appendix 7: Funding under the Regional Programme of Festivals and Even Fáilte Ireland in 2016 Appendix 8: Funding by the Arts Council in 2016 Appendix 9: Community Tourism Appendix 10:Festivals and Events Funded under the 2007 Rural Development Programme (a) North Tipperary Leader Partnership (b) South Tipperary Development Company .

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Purpose of Tipperary County Council Festivals and Events Strategy . . . . . . . . Categories of Festivals & Events held in County Tipperary . . Key Challenges Facing Festivals and Events . . New Model for Supporting Festivals and Events Sector . . Objectives and Recommended Actions . . Appendix 1: Supports Available to Festivals & Events Publically Funded Festivals and Events,2015 Appendix 3:Festivals/Events Represented at Consultation Workshop Appendix 4: Tipperary County Council Staff and SPC Sub Committee Consulted Appendix 5: Other Public Bodies Policies Researched/Consulted Appendix 6: Feedback from Consultation Workshops Appendix 7: Funding under the Regional Programme of Festivals and Even Fáilte Ireland in 2016 ding by the Arts Council in 2016 Appendix 9: Community Tourism Diaspora Initiative Funding 2016 Appendix 10:Festivals and Events Funded under the 2007-2013 Rural Development Programme North Tipperary Leader Partnership South Tipperary Development Company 2 .

. 3 . . 5 . . 6 . . 8 . . 9 . . 10 . . 11 . . 12 . . 19 Appendix 4: Tipperary County Council Staff and SPC Sub Committee Consulted Appendix 7: Funding under the Regional Programme of Festivals and Events Initiative,

1. Foreword In making festivals, festival committees building. They have a vision for their event, one which is usually ambitious and relevant to their own place and time. Festivals challenge perceptions and norms, creatively responding to local needs and opportunities and encourage us to look at our own place with fresh eyes. August 2015 saw a group of young people from Clonmel Young” which premiered at the Clonmel Edinburgh Festival to international audiences presented with two Community & Voluntary Association awards in 2015; the Arts, Culture & Tourism Award 2015 and the CAVA Overall Achievement Award.

The festivals and events sector in Tippera voluntary basis and Tipperary County Council acknowledges volunteers the length and breadth of the C through community leadership and action In a recent survey commissioned by the Arts Council entitled was found that 71% of adults agree modern society such as Ireland helps bring visitors and tourists to Ireland and 60% of those surveyed agreed that the current economic circumstances Local Authorities and Central Government should maintain their level of funding to the Arts”.

1 CREATE:News 16 May 2014 – Festivals and Collaborative Practices.

Roise Goan, former Director of the Dublin Fringe Festival 2 http://www.junctionfestival.com/blog/clonmel festival 3 http://www.artscouncil.ie/News/Arts “Festivals and events complement the beauty of our landscape and the friendliness of our people with a rich variety of spectacle and These events will provide the backbone to the tourism calendar in communities throughout the country and add to our ability to grow overseas visitors and revenue”.

festival committees fulfil objectives of place making They have a vision for their event, one which is usually ambitious and relevant to their own place and time. Festivals challenge perceptions and norms, creatively responding rtunities and encourage us to look at our own place with fresh eyes. August 2015 saw a group of young people from Clonmel perform their show which premiered at the Clonmel Junction Festival, 2015 at the International international audiences2 . Also, the Terryglass Arts Festival were with two Community & Voluntary Association awards in 2015; the Arts, Culture & Tourism Award 2015 and the CAVA Overall Achievement Award.

and events sector in Tipperary is predominantly run by local people on a ary County Council acknowledges the commitment and vision of the length and breadth of the County who contribute so much to the through community leadership and action. In a recent survey commissioned by the Arts Council entitled “The Arts in Irish Life 2014” ults agree that the arts play an important and valuable role in a modern society such as Ireland3 . In addition, 86% of those surveyed agreed that Arts activity helps bring visitors and tourists to Ireland and 60% of those surveyed agreed that the current economic circumstances Local Authorities and Central Government should maintain their level of funding to the Arts”.

Festivals and Collaborative Practices. Roise Goan, former Director of the Dublin festival.com/blog/clonmel-brings-back-4-star-reviews-from-the-worlds http://www.artscouncil.ie/News/Arts-attendance-jumps,-Irish-remain-‘creativ e’-new-survey “Festivals and events complement the beauty of our landscape and the friendliness of our people with a rich variety of spectacle and experiences. These events will provide the backbone to the tourism calendar in communities throughout the country and add to our ability to grow overseas visitors and revenue”. Shaun Quinn, CEO, Fáilte Ireland 3 place making and community They have a vision for their event, one which is usually ambitious and relevant to their own place and time.

Festivals challenge perceptions and norms, creatively responding rtunities and encourage us to look at our own place with fresh eyes.1 perform their show “Forever at the International Terryglass Arts Festival were with two Community & Voluntary Association awards in 2015; the Arts, Culture & run by local people on a the commitment and vision of ty who contribute so much to the County “The Arts in Irish Life 2014”, it that the arts play an important and valuable role in a agreed that Arts activity helps bring visitors and tourists to Ireland and 60% of those surveyed agreed that “even in the current economic circumstances Local Authorities and Central Government should Festivals and Collaborative Practices.

Roise Goan, former Director of the Dublin worlds-biggest-arts- survey-shows “Festivals and events complement the beauty of our landscape and the experiences.

These events will provide the backbone to the tourism calendar in communities throughout the country and add to our ability to grow overseas

Remarks made by Thomas McCarthy Festival) further underline the case for support for festival development in economic as well as cultural terms: This strategy aims to find the most suitable methods for support the festival sector in County Tipperary development of the ideas, creativity and vision embodied by these events in the County. In particular, this Strategy also seeks to raise the cultural profile of the County so that Tipperary becomes synonymous with a strong creative cultural offering.

This can only be achieved through focussed and targeted interventions and support. It is within this framework that this Strategy is drawn.

4 Poet, Aosdána Member, formerly Assistant Director of European Capital of Culture 2005 “This festival has become one of the key festivals in the calendar of Irish Literary festivals. You can see from the entries to the competitions that the name of Dromineer has spread to England, North America and even as far away as Australia. Just as one Dromineer the goods of North Tipperary were trans markets in Dublin, Liverpool and beyond, so now we see this Festival at Dromineer making the same great connections around the world. power of cultural traffic, as once we saw the power of canal traffic out of the River Shannon.” “The presence of a Festival like Dromineer gives North Tipperary a cultural edge, a cultural negotiating tool, in the long commercial discussions a Inward Investment in the future .

. Supporting this Festival into the future is not only a cultural act, but an act of commercial self our poets look outward that investment flows inward”. made by Thomas McCarthy,4 (Poetry Competition judge at the 2015 Dromineer Literary Festival) further underline the case for support for festival development in economic as well as to find the most suitable methods for supporting, sustaining and growing County Tipperary into the future and to en the ideas, creativity and vision embodied by these events in the County. r, this Strategy also seeks to raise the cultural profile of the County so that Tipperary becomes synonymous with a strong creative cultural offering.

This can only be achieved through focussed and targeted interventions and support. It is within this ework that this Strategy is drawn.

Poet, Aosdána Member, formerly Assistant Director of European Capital of Culture 2005 “This festival has become one of the key festivals in the calendar of Irish Literary festivals. You can see from the entries to the competitions that the name of Dromineer has spread to England, North America and even as far Just as one hundred and fifty years ago on this quayside at Dromineer the goods of North Tipperary were trans-shipped and exported to markets in Dublin, Liverpool and beyond, so now we see this Festival at Dromineer making the same great connections around the world. power of cultural traffic, as once we saw the power of canal traffic out of the he presence of a Festival like Dromineer gives North Tipperary a cultural edge, a cultural negotiating tool, in the long commercial discussions a Inward Investment in the future .

. Supporting this Festival into the future is not only a cultural act, but an act of commercial self-confidence. It is because our poets look outward that investment flows inward”. 4 (Poetry Competition judge at the 2015 Dromineer Literary Festival) further underline the case for support for festival development in economic as well as ing, sustaining and growing into the future and to enable the further the ideas, creativity and vision embodied by these events in the County. r, this Strategy also seeks to raise the cultural profile of the County so that Tipperary becomes synonymous with a strong creative cultural offering.

This can only be achieved through focussed and targeted interventions and support. It is within this Poet, Aosdána Member, formerly Assistant Director of European Capital of Culture 2005 “This festival has become one of the key festivals in the calendar of Irish Literary festivals. You can see from the entries to the competitions that the name of Dromineer has spread to England, North America and even as far hundred and fifty years ago on this quayside at shipped and exported to markets in Dublin, Liverpool and beyond, so now we see this Festival at We see the power of cultural traffic, as once we saw the power of canal traffic out of the he presence of a Festival like Dromineer gives North Tipperary a cultural edge, a cultural negotiating tool, in the long commercial discussions about Inward Investment in the future .

. Supporting this Festival into the future is confidence. It is because

2. Purpose of Tipperary County Council Festivals and Events Strategy The Action Programme for Effective Local Government local government system performing a strategic role in relation to economic development the local level in partnership with the relevant government departments and agencies. Public spending is increasingly under pressure and resources mus priorities. Indicative public expenditure in the form of direct grants to festivals in the region of €375,000 was invested in the hosting of festivals and events in County Tipperary during 2015. This amount is not truly reflective of t was to include staff costs for services such as advice and guidance from key local authority staff (e.g.

Arts Officer, Heritage Officer, Tourism Officer, etc.) and benefit in kind activity carried out by Council staff such as street cleaning, erection of barriers, road closures, etc., the figure would be much larger Festivals and events are crucial to the fabric of life in County Tipperary range of economic, social and cultural benefit communities and they showcase our villages and towns identity and place. They represent business, cultural, heritage and sporting a a positive contribution in influencing stimulate local economic activity and document will provide a policy framework to enable County Tipperary develop, grow and diversify our offering of Tipperary County Council aims to promote and support local festivals County that are not solely commercially focused, have a tourism/cultural/artistic or community focus and which contribute significantly to quality of life.

Details of supports currently available to festivals and events are set out in Appendix 1. This Festivals and Events Strat the development of the Arts Strategy 5 http://www.environ.ie/en/PublicationsDocuments/FileDownLoad,31309,en.pdf Vision of Tipperary County “To lead and deliver on sustaining, promoting and improving community, cultural and economic well through a positive proactive partnership approach to service delivery” Purpose of Tipperary County Council Festivals and Events Strategy The Action Programme for Effective Local Government - Putting People First local government system performing a strategic role in relation to economic development in partnership with the relevant government departments and agencies.

Public spending is increasingly under pressure and resources must be targeted to key public expenditure in the form of direct grants to festivals in the region €375,000 was invested in the hosting of festivals and events in County Tipperary during 2015. This amount is not truly reflective of the overall level of support to festivals; if one was to include staff costs for services such as advice and guidance from key local authority staff (e.g. Arts Officer, Heritage Officer, Tourism Officer, etc.) and benefit in kind activity ncil staff such as street cleaning, erection of barriers, road closures, etc., larger.

Festivals and events are crucial to the fabric of life in County Tipperary range of economic, social and cultural benefits. They entertain, they celebrate our communities and they showcase our villages and towns and are often an expression of . They represent business, cultural, heritage and sporting a a positive contribution in influencing the perception of County Tipperary; local economic activity and enhance our social and cultural well document will provide a policy framework to enable County Tipperary evelop, grow and diversify our offering of festivals and events over the coming years.

Tipperary County Council aims to promote and support local festivals not solely commercially focused, to support and assist those events that have a tourism/cultural/artistic or community focus and which contribute significantly to Details of supports currently available to festivals and events are set out in Festivals and Events Strategy has been considered and accommodated in Arts Strategy, Tourism Strategy and other strategies http://www.environ.ie/en/PublicationsDocuments/FileDownLoad,31309,en.pdf ounty Council’s Community & Economic Development Department o lead and deliver on sustaining, promoting and improving the social, ity, cultural and economic wellbeing of all citizens in the county of Tipperary through a positive proactive partnership approach to service delivery” 5 Purpose of Tipperary County Council Festivals and Events Strategy Putting People First5 envisages the local government system performing a strategic role in relation to economic development at in partnership with the relevant government departments and agencies.

t be targeted to key public expenditure in the form of direct grants to festivals in the region €375,000 was invested in the hosting of festivals and events in County Tipperary during he overall level of support to festivals; if one was to include staff costs for services such as advice and guidance from key local authority staff (e.g. Arts Officer, Heritage Officer, Tourism Officer, etc.) and benefit in kind activity ncil staff such as street cleaning, erection of barriers, road closures, etc., Festivals and events are crucial to the fabric of life in County Tipperary and they deliver a .

They entertain, they celebrate our and are often an expression of . They represent business, cultural, heritage and sporting assets and make the perception of County Tipperary; they help to cultural wellbeing. This document will provide a policy framework to enable County Tipperary to successfully over the coming years.

Tipperary County Council aims to promote and support local festivals throughout the d assist those events that have a tourism/cultural/artistic or community focus and which contribute significantly to Details of supports currently available to festivals and events are set out in has been considered and accommodated in , Tourism Strategy and other strategies for the County. ’s Community & Economic Development Department the social, being of all citizens in the county of Tipperary through a positive proactive partnership approach to service delivery”

3. Methodology This Strategy has been developed by the Community and Economic Development Department of Tipperary County Council.

A desktop the County in 2015 was conducted. This identified t provided by the public bodies, whether by means of direct financial contribution/grant aid from internal local authority resources or via the awarding of grants such as The Arts Council and Heritage Council publicly funded festivals and events held during 2015. A working group was set up to group comprised three elected representatives nominated from the Housing, Community & Culture Strategic Policy Committee and workshop was held in May 2015 to which Municipal Districts, across a variety and scale of the workshop was to guide the development of the Strategy and to get input from key stakeholders; namely festival and event organisers and well received.

(See Appendix 3 for list of festivals/events represented at workshop). Relevant staff employed by the Council festivals and events have also been Following consultation with key festival and event organisers from across the County, staff internal to the Council and stakeholders from other funding agencies, the need was identified for a single Strategy that sets out: 1. A tiered vision for events which supports tourism development in County Tipperary 2. A calendar of events happening in the County throughout the year 3. Where funding from TCC is available, that there is a clear funding process through which all eligible festivals and events can be fairly and objectively assessed the framework of the tiered approach.

3.1 Relevant Local Level Plans and Strategies Funding and other supports offered to on the objectives set out in the County Tourism Strategy, Sports Strategy, Heritage Strategy, Local Economic and Community Plan, A Strategy and other such Strategies that may be developed by the Council. examples include:- developed by the Community and Economic Development Department of Tipperary County Council. A desktop study of festivals and events runnin the County in 2015 was conducted. This identified the level of expenditure and support dies, whether by means of direct financial contribution/grant aid from internal local authority resources or via the awarding of grants from national bodies he Arts Council and Heritage Council during 2015.

Appendix 2 sets out a list of unded festivals and events held during 2015.

A working group was set up to scope out the development of this Strategy. The working group comprised three elected representatives nominated from the Housing, Community & Culture Strategic Policy Committee and two officials from the Council. hop was held in May 2015 to which two festival representatives from each of the five across a variety and scale of events, were invited to attend. The purpose guide the development of the Strategy and to get input from key y festival and event organisers. The workshop was very well attended (See Appendix 3 for list of festivals/events represented at workshop).

employed by the Council and other public bodies who offer support to festivals and events have also been consulted with (Appendices 4 and 5 refer) Following consultation with key festival and event organisers from across the County, staff Council and stakeholders from other funding agencies, the need was identified for a single Strategy that sets out: vision for events which supports tourism, cultural, artistic development in County Tipperary; happening in the County throughout the year Where funding from TCC is available, that there is a clear funding process through which all eligible festivals and events can be fairly and objectively assessed the framework of the tiered approach.

evant Local Level Plans and Strategies unding and other supports offered to festivals and events in the County will be based on the objectives set out in the County Tourism Strategy, Sports Strategy, Heritage Strategy, Local Economic and Community Plan, Arts Strategy, Local Development Strategy and other such Strategies that may be developed by the Council. 6 developed by the Community and Economic Development of festivals and events running in he level of expenditure and support dies, whether by means of direct financial contribution/grant aid from national bodies during 2015. Appendix 2 sets out a list of Strategy.

The working group comprised three elected representatives nominated from the Housing, Community & two officials from the Council. A consultation two festival representatives from each of the five were invited to attend. The purpose guide the development of the Strategy and to get input from key . The workshop was very well attended (See Appendix 3 for list of festivals/events represented at workshop). and other public bodies who offer support to (Appendices 4 and 5 refer).

Following consultation with key festival and event organisers from across the County, staff Council and stakeholders from other funding agencies, the need was , cultural, artistic and economic happening in the County throughout the year; Where funding from TCC is available, that there is a clear funding process through which all eligible festivals and events can be fairly and objectively assessed within festivals and events in the County will be based on the objectives set out in the County Tourism Strategy, Sports Strategy, Heritage rts Strategy, Local Development Strategy and other such Strategies that may be developed by the Council.

Existing

3.1.1 Tipperary County Council’s Corporate Plan 2015 The Corporate Plan provides a framework for the delivery of Council. It seeks to build on Tipperary’s reputation as one county, one council and one team working in collaboration with all stakeholders to generate shared solutions. The Plan sets out the ambition for Tipperary to continue lively and attractive towns and picturesque and vibrant villages, surrounded by beautiful countryside. 3.1.2 Local Economic and Community Plan The Local Economic and Community Plan for Tipperary purpose of the plan is to set out the objectives and actions needed to promote and suppor the economic development and provides a framework for all organisations to link their str partnership to achieve common agreed objectives.

3.1.3 Service Delivery Plan 2016 Tipperary County Council publishes an Government Reform Act, 2014. The Plan identifies to the public in that year. The purpose of the document that highlights the services that will be provided by Tipperary County Council across all directorates. The 2016 prepared.

3.2 Linking Festivals and Events with Tourism The Government recently lau Growing Tourism to 2025’7 . The aims to grow tourism over the from overseas visits and associated Policy also sets out the role of local communities in developing and delivering quality tourism experiences. Local Authorities will have a key role in leading and supporting communities in tourism that is now recognised at policy level. The strengths of local authorities in developing tourism within their overall economic development role are also reaffirmed in the new policy document.

to the role in tourism for festivals (a) those that offset the seasonal 6 http://www.tipperarycoco.ie/sites/default/files/Public 7 http://www.dttas.ie/sites/default/files/publications Tipperary County Council’s Corporate Plan 2015-20196 The Corporate Plan provides a framework for the delivery of services by Tipperary County Council.

It seeks to build on Tipperary’s reputation as one county, one council and one team working in collaboration with all stakeholders to generate shared solutions. The Plan sets out the ambition for Tipperary to continue to be a desirable place to live, with accessible, lively and attractive towns and picturesque and vibrant villages, surrounded by beautiful Local Economic and Community Plan The Local Economic and Community Plan for Tipperary has been recently adopted purpose of the plan is to set out the objectives and actions needed to promote and suppor the economic development and local and community development in the County.

The Plan a framework for all organisations to link their strategies and plans and to work in partnership to achieve common agreed objectives.

Service Delivery Plan 2016 publishes an Annual Service Delivery Plan as required by the Local Government Reform Act, 2014. The Plan identifies the services that TCC proposes to the public in that year. The purpose of the Plan is to provide a corporate document that highlights the services that will be provided by Tipperary County Council . The 2016 Plan stipulates that an All County Festival Strategy be Linking Festivals and Events with Tourism The Government recently launched a tourism policy entitled ‘People, Place The new Policy Statement sets out a range the next decade. The plan sets out ambitious associated revenues, and increased tourism he role of local communities in developing and delivering quality tourism experiences.

Local Authorities will have a key role in leading and supporting communities in tourism that is now recognised at policy level. The strengths of local eloping tourism within their overall economic development role are also reaffirmed in the new policy document. The statement includes a policy objective festivals and events. Support for events will be seasonal nature of tourism and (b) those with http://www.tipperarycoco.ie/sites/default/files/Publications/TCC%20Corporat e%20Plan%202015 http://www.dttas.ie/sites/default/files/publications 7 services by Tipperary County Council. It seeks to build on Tipperary’s reputation as one county, one council and one team working in collaboration with all stakeholders to generate shared solutions.

The Plan sets to be a desirable place to live, with accessible, lively and attractive towns and picturesque and vibrant villages, surrounded by beautiful cently adopted. The purpose of the plan is to set out the objectives and actions needed to promote and support ent in the County. The Plan ategies and plans and to work in Annual Service Delivery Plan as required by the Local the services that TCC proposes to deliver Plan is to provide a corporate document that highlights the services that will be provided by Tipperary County Council s that an All County Festival Strategy be Place and Policy – range of objectives and targets for growth employment.

The he role of local communities in developing and delivering quality tourism experiences. Local Authorities will have a key role in leading and supporting communities in tourism that is now recognised at policy level. The strengths of local eloping tourism within their overall economic development role are also objective in relation be weighted towards with greatest overseas ations/TCC%20Corporate%20Plan%202015-2019.pdf

tourism potential. The appropriate use of themed years being pursued at national level. align its methodology for assessment and support based on these objectives for tourism in addition to Arts Development objectives where relevant for Arts related festivals and events. 3.2.1 Tipperary Tourism Destination Developmen Tipperary County Council in conjunction with Tipperary Tourism Company adopted a 'Strategic Tourism Marketing, Experience & Destination Development Plan 2016 County Tipperary in 2016. This is the first time in the history of Tipperary tourism plan has been developed for the County.

from festivals and events and includes an objective under ‘Product Development’ to support and grow a select number of festivals that have the capacity a significant visitors to the county. Festivals, events and live experiences which embody the Tipperary offering can significantly enhance the visitors experience and provide a stronger offering for domestic and international visitors Tipperary Tourism Company currently promotes festivals and events taking place throughout the county on the county tourism website 4. Definitions During the focus group workshop held as part of the consultation process festivals/events was discussed.

The following definitions were agreed for the purposes of the Strategy: An event is defined as a celebration, activity, exhibition or staged performance that is open to the general public for a limited time (not necessarily free of charge).

A festival is defined as a coming together of a collection of similar events that celebrate a single or general theme and are promoted as one withi and occur within a defined timeframe. The appropriate use of themed years (such as “The Gathering”) being pursued at national level. The Festivals and Events Strategy for Tipperary will seek to align its methodology for assessment and support based on these objectives for tourism in addition to Arts Development objectives where relevant for Arts related festivals and Tipperary Tourism Destination Development Plan Tipperary County Council in conjunction with Tipperary Tourism Company adopted a 'Strategic Tourism Marketing, Experience & Destination Development Plan 2016 County Tipperary in 2016.

This is the first time in the history of Tipperary that a single tourism plan has been developed for the County. The plan recognises the tourism benefits from festivals and events and includes an objective under ‘Product Development’ to support and grow a select number of festivals that have the capacity and potential to attract significant visitors to the county. Festivals, events and live experiences which embody the Tipperary offering can significantly enhance the visitors experience and provide a stronger offering for domestic and international visitors to the county.

Tipperary Tourism Company currently promotes festivals and events taking place throughout the county on the county tourism website www.tipperary.com workshop held as part of the consultation process festivals/events was discussed. The following definitions were agreed for the purposes of is defined as a celebration, activity, exhibition or staged performance that is open to the general public for a limited time (not necessarily free of is defined as a coming together of a collection of similar events that celebrate a single or general theme and are promoted as one within this theme, and occur within a defined timeframe.

8 (such as “The Gathering”) is also Tipperary will seek to align its methodology for assessment and support based on these objectives for tourism in addition to Arts Development objectives where relevant for Arts related festivals and Tipperary County Council in conjunction with Tipperary Tourism Company adopted a 'Strategic Tourism Marketing, Experience & Destination Development Plan 2016 - 2021' for that a single recognises the tourism benefits from festivals and events and includes an objective under ‘Product Development’ to support nd potential to attract significant visitors to the county.

Festivals, events and live experiences which embody the Tipperary offering can significantly enhance the visitors experience and provide a stronger Tipperary Tourism Company currently promotes festivals and events taking place www.tipperary.com workshop held as part of the consultation process, the definition of festivals/events was discussed. The following definitions were agreed for the purposes of is defined as a celebration, activity, exhibition or staged performance that is open to the general public for a limited time (not necessarily free of is defined as a coming together of a collection of similar events that n this theme,

5. Vision This Strategy covers a broad range of festivals and events of varying scales and types and across various sectors and therefore County Council aims to realise the best means of coordinating the development of the festival and event sector in the County festival and event funding. Tipperary County Council will support and facilitate the delivery of a mix of vibrant and sustainable festivals and events variety of ways and have a tourism, cultural, sporting, musical or artistic focus an contribute significantly to quality of life.

Strategy supports the objective of the Council to raise the profile of Tipperary as providing a strong national cultural offering.

a broad range of festivals and events of varying scales and types and sectors and therefore a wide consultation process was required. to realise the best means of coordinating the development of the festival and event sector in the County and to develop new ways for the management of Vision Tipperary County Council will support and facilitate the delivery of a mix of vibrant and sustainable festivals and events across the County that engage the community in a variety of ways and have a tourism, cultural, sporting, musical or artistic focus an contribute significantly to quality of life. In particular, TCC will seek to ensure that this Strategy supports the objective of the Council to raise the profile of Tipperary as providing a strong national cultural offering.

9 a broad range of festivals and events of varying scales and types and was required. Tipperary to realise the best means of coordinating the development of the the management of Tipperary County Council will support and facilitate the delivery of a mix of vibrant and that engage the community in a variety of ways and have a tourism, cultural, sporting, musical or artistic focus and which In particular, TCC will seek to ensure that this Strategy supports the objective of the Council to raise the profile of Tipperary as providing

6. Categories of Festivals & Events held in County Tipperary County Tipperary has a diverse Events of all sizes and types events were (and continue to be) initiated for objectives, for a specific fundraising purpose, community development needs, for commemorative or celebratory purposes, to promote sectoral heritage, artistic, food etc.), and St.

Patricks Day etc.). In the context of ensuring that appropriate support is targeted in the most effective manner, it is necessary to classify festivals and events into the following categories: Community – A festival or event which is centred around a community or once off event. It is generally short in duration, a one or two day event and is usually free or may be a local fundraiser and is most likely organised by volunteers. These events are important to the social fabric of the locality and County and generate civic and community pride.

Municipal – A festival or event that is staged for local people as a celeb but which is significant and attractive community and is held over at least two days. Municipal sense of community and add to the vibrancy of an area. While aimed at residents, they encourage visitors to an area to stay longer, add to a culturally rich location and are often specialised in their programming. It is envisaged that each Municipal District would support a minimum of o period as a MD in Development event(MDD). Premier – A festival or event that attracts a l held over at least three days. These events usually have a positiv national profile, achieving widespread media coverage regularly and are often professionally or semi-professionally run.

They are often specialised events with high elements of originality which encourages people to travel to attend significant scale and/or ambition and contribute significantly to the local economy. It is likely that this Council would initially support a maximum of two such events in the County per annum.

ies of Festivals & Events held in County Tipperary County Tipperary has a diverse annual events calendar, primarily dominated by Events of all sizes and types are important for a variety of reasons. These festivals and nue to be) initiated for many purposes, e.g. arts development objectives, for a specific fundraising purpose, community development needs, for commemorative or celebratory purposes, to promote sectoral interests (e.g. sporting, and to celebrate an annual event/time of year (e.g. Halloween, In the context of ensuring that appropriate support is targeted in the most effective to classify festivals and events into the following categories: festival or event which is centred around a community.

It may be an annual or once off event. It is generally short in duration, a one or two day event and is usually free be a local fundraiser and is most likely organised by volunteers. These events are important to the social fabric of the locality and County and generate civic and community A festival or event that is staged for local people as a celebration of and attractive to the wider community bordering the host community and is held over at least two days. Municipal events generate civic sense of community and add to the vibrancy of an area. While these events may be initially aimed at residents, they encourage visitors to an area to stay longer, add to a culturally rich and are often specialised in their programming.

It is envisaged that each Municipal a minimum of one such event to develop its potential over a 3 year period as a MD in Development event(MDD).

festival or event that attracts a large audience and participation, and is held over at least three days. These events usually have a positive regional and perhaps national profile, achieving widespread media coverage regularly and are often professionally professionally run. They are often specialised events with high elements of originality which encourages people to travel to attend these events. They are usually of a significant scale and/or ambition and contribute significantly to the local economy. It is likely that this Council would initially support a maximum of two such events in the County per 10 ies of Festivals & Events held in County Tipperary dominated by local events.

These festivals and many purposes, e.g. arts development objectives, for a specific fundraising purpose, community development needs, for interests (e.g. sporting, to celebrate an annual event/time of year (e.g. Halloween, In the context of ensuring that appropriate support is targeted in the most effective to classify festivals and events into the following categories: . It may be an annual or once off event. It is generally short in duration, a one or two day event and is usually free be a local fundraiser and is most likely organised by volunteers. These events are important to the social fabric of the locality and County and generate civic and community ration of an occasion, bordering the host events generate civic pride and a these events may be initially aimed at residents, they encourage visitors to an area to stay longer, add to a culturally rich and are often specialised in their programming.

It is envisaged that each Municipal ne such event to develop its potential over a 3 year arge audience and participation, and is usually e regional and perhaps national profile, achieving widespread media coverage regularly and are often professionally professionally run. They are often specialised events with high elements of these events. They are usually of a significant scale and/or ambition and contribute significantly to the local economy. It is likely that this Council would initially support a maximum of two such events in the County per

This Strategy also encompasses Occasional Events-Events that happen on a one Tipperary County Council plans and strategies Gathering Event which was hosted in 2013 Nascent/Emerging Events - Events which are new or emerging and show signs of future potential to develop and can demonstrate that they link in with the objectives of the County Council. It is important that these events are supported as they will promote and innovation and creativity and may have the potential to scale up over time to become premier events.

7. Key Challenges Facing Festivals and Events 7.1 Challenges identified during Consultation Sessions A public consultation workshop was held d representatives from each Municipal District variety of types and scale of festivals a Authority and other relevant public bodies It was established at both consultation forums that festivals and events help promote a sense of community and identity accruing economic benefits to the area part of the development of this Strategy was instrumental in developing strategic objectives and recommended actions.

Some of the key issues raised at these workshops included: • Challenges around energising and sustaining volunteers • Spreading the benefits of festivals and events throughout the year • Providing supporting information and advice to festival organisers and examples of best practice • Assisting in promoting festivals and • Sustaining funding – particularly for the larger more ambitious festivals which have the potential to have a significant impact • Raising awareness of funding opportunities • Reducing the level of duplication • Operational issues such as health and safety road closures; traffic management etc.

encompasses the following: that happen on a one-off basis and meet the objectives of Tipperary County Council plans and strategies – e.g. the 1916 Centenary Celebrations or The g Event which was hosted in 2013.

Events which are new or emerging and show signs of future potential to develop and can demonstrate that they link in with the objectives of the County Council. It is important that these events are supported as they will promote and innovation and creativity and may have the potential to scale up over time to become Key Challenges Facing Festivals and Events Challenges identified during Consultation Sessions & Recommended Actions rkshop was held during 2015 to which two festival/event representatives from each Municipal District were invited to attend. They represented variety of types and scale of festivals and events.

Consultation with staff from the elevant public bodies also took place (Appendix 4 &5 refer It was established at both consultation forums that festivals and events help promote a identity and enhance the public profile of a town/village as well as ic benefits to the area. Feedback from the consultation workshops held as of this Strategy was instrumental in developing strategic objectives Some of the key issues raised at these workshops included: Challenges around energising and sustaining volunteers Spreading the benefits of festivals and events throughout the year Providing supporting information and advice to festival organisers and examples of Assisting in promoting festivals and events particularly for the larger more ambitious festivals which have the potential to have a significant impact Raising awareness of funding opportunities Reducing the level of duplication Operational issues such as health and safety; car parking arrangements; insurance; road closures; traffic management etc.

11 off basis and meet the objectives of e.g. the 1916 Centenary Celebrations or The Events which are new or emerging and show signs of future potential to develop and can demonstrate that they link in with the objectives of the County Council. It is important that these events are supported as they will promote and encourage innovation and creativity and may have the potential to scale up over time to become & Recommended Actions two festival/event were invited to attend. They represented a . Consultation with staff from the Local (Appendix 4 &5 refer).

It was established at both consultation forums that festivals and events help promote a a town/village as well as from the consultation workshops held as of this Strategy was instrumental in developing strategic objectives Spreading the benefits of festivals and events throughout the year Providing supporting information and advice to festival organisers and examples of particularly for the larger more ambitious festivals which have ; car parking arrangements; insurance;

• Cross selling the benefits of festivals to local communities (businesses; tourism so as to maximise their value to the community. A more detailed summary of key challenges, outlined in Appendix 6. 8. New Model for Supporting Festivals and Events Sector A number of measures and supports can be provided through both the Council and other agencies and it is important that they are delivered in a coordinated and structured manner. These are outlined in more detail in Section It is also important to ensure that such and events outlined on page 10 that arises relates to how limited resources can be targeted at the defined levels/categories of festival or event.

This is a the festivals who are ambitious to scale up due to the year on year funding system. However, there are some areas where the Council can effect some positive supportive direction which will assist it to achieve its aims in relation to growing and developing the festival and events sector.

Table 1: New Funding Model Category Supports Premier Festival A 3 year multi annual support programme to be offered to a maximum of will include: Cross selling the benefits of festivals to local communities (businesses; tourism so as to maximise their value to the community. A more detailed summary of key challenges, recommendations and proposed actions are New Model for Supporting Festivals and Events Sector measures and supports can be provided through both the Council and other agencies and it is important that they are delivered in a coordinated and structured manner. These are outlined in more detail in Section 9.

It is also important to ensure that such supports are aligned to the categories of festivals and events outlined on page 10 -11. This is particularly important as one of the key issues that arises relates to how limited resources can be targeted at the defined levels/categories nt. This is a difficult challenge to overcome. There is also a challenge for the festivals who are ambitious to scale up due to the year on year funding system. However, there are some areas where the Council can effect some positive supportive which will assist it to achieve its aims in relation to growing and developing the Supports A 3 year multi annual support programme to be offered to a maximum of two events of potential national significance which will include: • Stronger proportion of funds from the MD and centre of TCC to the two selected events • Events selected must meet criteria of premier category and be willing to demonstrate same • Selected event must be willing to capture and meet the required KPIs as set out by the Council • Hands on support from the MD office but will be led and directed by the festival organisers • Hands on support and advice from the relevant in specialist (Arts; Heritage; Tourism, etc.) in the context of working closely with the Premier festival to identify strategic direction and funding lines • Benefits of being designated a “Premier” when seeking 12 Cross selling the benefits of festivals to local communities (businesses; tourism,etc) recommendations and proposed actions are New Model for Supporting Festivals and Events Sector measures and supports can be provided through both the Council and other agencies and it is important that they are delivered in a coordinated and structured manner.

supports are aligned to the categories of festivals 11. This is particularly important as one of the key issues that arises relates to how limited resources can be targeted at the defined levels/categories also a challenge for the festivals who are ambitious to scale up due to the year on year funding system. However, there are some areas where the Council can effect some positive supportive which will assist it to achieve its aims in relation to growing and developing the A 3 year multi annual support programme to be offered to a events of potential national significance which Stronger proportion of funds from the MD and centre of Events selected must meet criteria of premier category ust be willing to capture and meet the Hands on support from the MD office but will be led and Hands on support and advice from the relevant in-house urism, etc.) in the context of working closely with the Premier festival to identify Benefits of being designated a “Premier” when seeking

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