Football World Cup (June 12th - July 13th, 2014, Brasil)
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Football World Cup (June 12th – July 13th, 2014, Brasil) An Advertising Special by Süddeutsche Zeitung Date of publication: June 11th, 2014 Closing date: May 28th, 2014 Copy deadline: June 4th, 2014 www.sz-sonderthemen.de
Football World Cup (June 12th – July 13th, 2014, Brasil)
Topics – Page 1
The German team Germany’s group
Will Germany become world champions? Will Joachim Portugal, Ghana, USA. Cristiano Ronaldo, Kevin-Prince
Löw finally win some silverware? Löw has been in Boateng, Jürgen Klinsmann. A world-class footballer, a
charge of the German team since 2006 and since then Bundesliga professional, a German manager. Even
they have never failed to reach the semi-finals at any during the preliminary round the German team will
major tournament, but without ever having succeeded come up against footballing aristocracy. The group
in winning the title. An analysis of Germany’s chances. looks manageable, but could create an upset. Portraits
of the other teams in Germany’s group.
The German players
Neuer, Lahm, Hummels, Schweinsteiger, Götze, Müller, The big interview
Gomez – a one-page portrait of Germany’s World Cup Dante! Defender with FC Bayern and Brazil’s national
squad. team. Dante talks about Bahia, his home town, which is
a microcosm of Brazilian culture and is also the venue
for the German team’s opening game against Portugal.
2 Topics are subject to change without notice.
Football World Cup (June 12th – July 13th, 2014, Brasil)
Topics – Page 2
The host country’s eleven Players to watch
Brazil are the record world champions. Brazil are the Messi, Xavi, Robben, Rooney – or perhaps some new
favourites, and in the land of Pelé, Garrincha, Zico, names which hardly anyone has heard of? Portraits of a
Jorghinho and Neymar failure is not an option. A portrait number of players who the SZ’s sports reporters think
of a country which expects nothing less than its sixth will feature prominently in the competition.
World Cup title.
The match schedule, the stadiums
The host country Several pages of essential information on the
A journey through a land of contrasts. Is Brazil ready? tournament. A comprehensive guide - from the opening
What is the mood like so shortly before the World Cup? match in Sao Paulo to the final in Rio de Janeiro.
Will social tensions affect the atmosphere of the
tournament? Or will the World Cup competition be
inspired by the traditional joie de vivre of the people of
Brazil? The SZ’s South America correspondents create a
portrait of Brazil.
3 Topics are subject to change without notice.
Football World Cup (June 12th – July 13th, 2014, Brasil)
Sample pages: Special „Football World Cup“ published on June 9th, 2010
4
Football World Cup (June 12th – July 13th, 2014, Brasil)
Sample pages: Special „European Football Championship“ published on June 6th, 2012
5
Readers of Süddeutsche Zeitung are very interested in sports
Sports: Important topic Total population : 70,330,000 individuals = 100%
Readers of Süddeutsche Zeitung: 1,280,000 individuals = 100%
410,000 (32%) readers of Süd- Interest in sports
Total interested Total
70%
deutsche Zeitung are interested in population
major sporting events like Olympic
Games and championships. 290,000 Süddeutsche
Zeitung
1.010.000 78%
(23%) of the readership consider
themselves as specialists in sports. Specialist in sports
Interested and – often give Total
population
17%
advice, tips, am considered an
expert
Süddeutsche
Zeitung
290.000 23%
Interest in events: Major
Total
sporting events 30%
population
Olympic Games, world
championships, etc.
Süddeutsche
Zeitung
410.000 32%
6 Source: Allensbacher Markt- und Werbeträgeranalyse (AWA) 2013, German speaking population aged 14 years +
1.43 million readers daily: Süddeutsche Zeitung
Süddeutsche at the top population aged 14 years +
70.33 million individuals
1.430.000 readers
With an average of 1.43 million
readers per day the Süddeutsche
Zeitung is leading in the category of
national subscription newspapers in
the current Media-Analyse (agma).
880.000 readers
790.000 readers*
470.000 readers
* Welt/Welt kompakt
7 Source: Media-Analyse (agma) 2013 daily newspapers; German speaking population aged 14 years +
Football World Cup (June 12th – July 13th, 2014, Brasil)
Formats and Rates for Brands & Corporate Advertising, Services
Customer and agency discounts apply. GTCs of Süddeutsche Zeitung according to rate card no. 77 effective October 1st, 2013. All rates are in
8 Euro plus statutory sales tax (VAT) where applicable. Agency commission: 15%.
Football World Cup (June 12th – July 13th, 2014, Brasil)
Formats and Rates for Brands & Corporate Advertising, Services
Customer and agency discounts apply. GTCs of Süddeutsche Zeitung according to rate card no. 77 effective October 1st, 2013. All rates are in
9 Euro plus statutory sales tax (VAT) where applicable. Agency commission: 15%.
Football World Cup (June 12th – July 13th, 2014, Brasil)
Subsequent appointments 2014
Theme Date of publication Closing deadline
Kieler Woche (Sailing, June 21st – 29th, 2014) June 18th, 2014 June 4th, 2014
Fitness and Health II June 18th, 2014 June 4th, 2014
Winter Sports November 6th, 2014 October 23rd, 2014
A summary of all upcoming special supplements can be found on www.sz-sonderthemen.de
10 Subject to modifications.You can also read
