Fordham University | Gabelli School of Business and Customer Value Foundation - CONFERENCE PROGRAM - Creating Value Alliance
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CONFERENCE PROGRAM
Fordham University | Gabelli School of Business
and Customer Value Foundation
May 14th-15th, 2019
New York City
Lincoln Center Campus
WELCOME
TO
N E W Y OR K
DEAN’S WELCOME Dear Global Conference on Creating Value Attendees, It is a great pleasure to welcome you to Fordham University’s Gabelli School of Business and to New York City. As dean, I find it very meaningful that our school is this year’s host institution, and we are proud to be a partner in welcoming innovation, encouraging a value creation leadership style, and crafting new ideas with the potential to increase the worth of companies across a range of areas. The Gabelli School strives to create an atmosphere that is conducive to academic inquiry, interdisciplinary study, and research opportunities. We do this all in an effort to help tomorrow’s business leaders recog- nize emerging opportunities. Our Jesuit mission also pushes our students and faculty to view the pursuit of value as a creative exercise, and to understand that driving profit and creating social good can often be compatible goals. Whether our students take part in pitch challenges hosted by our hub of innovation, the Fordham Foundry, or create a course of study all their own in our Social Innovation Collaboratory, they are encouraged to take actionable, pragmatic approaches to their work and to recognize that even the most impressive business ideas will struggle without a sustainable, actionable strategy. I hope that the sessions over the next two days encourage you and inspire you. Thank you to all of the visiting academics and practitioners for taking part in this impressive gathering. My thanks also extend to Sertan Kabadayi, our marketing area chair and Gautam Mahajan, president of the Customer Value Foundation, for serving as conference co-chairs; and to Yuliya Komarova and Mohammad Nejad, both Gabelli School faculty members, for their service as academic program co-directors. With best wishes for a productive and engaging conference, Donna Rapaccioli, PhD Dean, Fordham University Gabelli School of Business
GABELLI SCHOOL OF BUSINESS
THE MARKETING AREA AT THE GABELLI
SCHOOL OF BUSINESS WELCOMES YOU
TO FORDHAM UNIVERSITY
ABOUT THE GABELLI SCHOOL
3,871 Students
123 Full-time faculty
23 undergraduate majors and concentrations
3 MBA programs: full-time, professional, executive
14 specialized MS programs
4 campuses: 3 in New York and 1 in London
19 undergraduate student organizations, including
the Fordham Marketing Association
24 graduate student organizations including the
Graduate Marketing Society, Luxury and Retail Club,
and Media and Entertainment Alliance.
For further information about the marketing area,
visit WWW.FORDHAM.EDU/MARKETING-AREA
GRADUATE PROGRAMS UNDERGRADUATE PROGRAMS
MS IN MARKETING INTELLIGENCE (MSMI) Global marketing with consumer insights primary
A STEM-designed program that provides deep concentration, offered at Lincoln Center
knowledge of marketing strategies and tactics and This concentration prepares students to create value
consumer behavior, using both qualitative and quan- for companies by uncovering and explaining people’s
titative approaches. 93% of program graduates who behavior. Students learn how to use lessons from mar-
are authorized to work in the United States are hired keting, anthropology, psychology, and sociology to
within 90 days of graduation. Visit make strategic decisions. Visit www.fordham.edu/
www.fordham.edu/MSMI consumerinsights.
Marketing Analytics
ONLINE MS IN STRATEGIC MARKETING
Strategic Branding
COMMUNICATIONS (MSSMC)
Services Marketing
A new master’s degree that combines the flexibility of
online learning with unparalleled access to New York
City’s marketing community. In addition to online
courses, students benefit from several days of on-site
networking and learning at the start and close of the
program. Visit www.fordham.edu/MSSMC
CONFERENCE CO-CHAIRS
Dr. Sertan Kabadayi, Professor & Area Chair, Gabelli School of Business, Fordham University, USA
Mr. Gautam Mahajan, Editor of the Journal of Creating Value, chairman of Customer Value Foundation
and Creating Value Alliance, India
CONFERENCE ADVISORY COMMITTEE
Mr. Anurag Batra, Chairman and Editor-in-Chief, Businessworld, India
Dr. Moira Clark, Henley Business School, United Kingdom
Vice-Rector Bo Edvardsson, Karlstadt University, Sweden
Dr. Christian Gronroos, Hanken University, Finland
Dr. Sertan Kabadayi, Gabelli School of Business, Fordham University, USA
Dr. Kouji Kishimoto, Fujitsu Limited, Japan
Ms. Winnifred Knight, The Marketing Site, South Africa
Dean Youji Kohda, School of Knowledge Science, Japan Advanced Institute of
Science and Technology, Japan
Dr. Werner Kunz, University of Massachusetts, USA
Dr. Gertjan Lucas, DeMontfort University, United Kingdom
Ms. Diane Magers, CEO, Customer Experience Professionals Association, USA
Mr. Gautam Mahajan, Customer Value Foundation and Creating Value Alliance, India
Mr. Donovan Neale May, Director, CMO Council, USA
Dr. Irene Ng, Warwick University and Chairman, HATDEX, United Kingdom
Dr. Scott Sampson, Brigham Young University, USA
Dr. Hermann Simon, Simon-Kucher & Partners, Germany
Dr. Peter Stokes, Leicester Castle Business School, United Kingdom
Dr. Hiroki Tsurutu, Kobe University, Japan
Dr. Stephen Vargo, University of Hawaii, USA
CONFERENCE ACADEMIC COMMITTEE
Dr. Sertan Kabadayi, Gabelli School of Business, Fordham University, USA
Dr. Yuliya Komarova, Gabelli School of Business, Fordham University, USA
Dr. Mohammad Nejad. Gabelli School of Business, Fordham University, USA
Dr. Keiko Gion, Kobe University, Japan
Dr. Rita Goyal, Henley Business School, USA
Dr. Martijn Rademakers, University of Amsterdam, The Netherlands
According to the Journal of Creating Value:
Value Creation is executing pro-active, conscious, inspired or imaginative and even normal actions that increase the overall good
and well-being, and the worth of ideas, goods, services, people or institutions including society, and all stakeholders (like employ-
ees, customers, partners, shareholders and society), and ideas waiting to happen.
Thus Value is neither cost or price, nor is it merely benefits. It is the combination of the two in the perception of the receiver of
value. We encourage you to use the concept of value accordingly.
KEYNOTE SPEAKER
Philip Kotler- Professor, Kellogg School of Management,
Northwestern University
Philip Kotler is know as the “father of modern marketing,” he is the S. C. Johnson & Son
Distinguished Professor of International Marketing at the Kellogg School of Management,
Northwestern University. He received his Master’s Degree at the University of Chicago
and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics
at Harvard University and in behavioral science at the University of Chicago.
He has published over 60 books in marketing including the 15th edition of Marketing Management, the world’s most
read book with this title. His latest two books are Confronting Democracy: Real Solutions for a Troubled Economic
System (AMACOM 2015) and Democracy in Decline: Rebuilding its Future (Sage 2016). He has published over one
hundred and fifty articles in leading journals, several of which have received best-article awards. Philip Kotler has also
received 24 honorary degrees.
Philip Kotler’s achievement awards include “Marketer of the Year,” (1995) from the Sales and Marketing Executives
International (SMEI). In 2011, he was given the title of being a Legend in Marketing; in 2012, he was #1 on the
Management A-List of Academics; in 2013 he became the first recipient of the William L. Wilkie American Marketing
Association Foundation’s “Marketing for a Better World” Award for significant contributions to marketing theory
and practice. Also in 2013, he was inducted in the Management Hall of Fame; and in the same year, he became the first
recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
Philip Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck
and others in the areas of marketing strategy and planning, marketing organization and international marketing. He has
traveled extensively throughout Europe, Asia and South America, advising and lecturing to many companies about how
to apply sound economic and marketing science principles to increase their competitiveness.
He has also advised governments on how to develop and position the skillsets and resources of their companies for
global competition.
PLENARY SPEAKERS
Lerzan Aksoy- Professor of Marketing and Associate Dean of Undergraduate Studies,
Fordham University.
Lerzan Aksoy’s research interests include consumer satisfaction and its relationship to
customer loyalty and firm performance, customer relationship management and managing
customers as assets. Professor Aksoy has received the Koç University Werner Von Siemens Award
and the Fordham University Magis Award for research, teaching and social contribution. A prolific
writer, Professor Aksoy has authored or edited five books. Her most recent book, The Wallet Alloca
tion Rule, is a New York Times and USA Today bestseller. Its approach for winning the battle for
share of customers’ hearts, minds, and wallets is grounded in research published in the Harvard Business Review and MIT
Sloan Management Review. The book provides managers with a way to drive beyond traditional customer satisfaction and
NPS to achieve goals for profitability, market share and growth.
Professor Aksoy’s research on the importance of loyalty has received more than a dozen prestigious scientific awards, in-
cluding: Marketing Science Institute/H. Paul Root Award from the Journal of Marketing for the article judged to represent
the most significant contribution to the advancement of the practice of marketing. Received Citations of Excellence “Top
50” Award (top 50 management papers of approx. 20,000 papers reviewed) from Emerald Management Reviews. Re-
ceived the Outstanding Paper Award from the Journal of Service Management and from the journal Managing Service
Quality (twice). And NextGen Disruptive Innovation in Marketing Research Award.
Professor Aksoy’s articles have been accepted for publication in top tier journals in marketing (such as the Journal of Mar-
keting, Marketing Science, Journal of the Academy of Marketing Science and Journal of Interactive Marketing). She is asso-
ciate editor for the Journal of Service Research and serves on the editorial review boards of several journals, the Journal of
Marketing, Journal of Service Management, Journal of Business Research and more. She has contributed
interviews and articles to publications worldwide, including The Wall Street Journal, BrandWeek and Harvard Business
Online. Professor Aksoy is a World recognized keynote speaker at academic and industry conferences. She has provided
executive training and consulting to Sony, Ford, Pfizer, AC Nielsen and L’Oreal.
Eric Almquist- Partner, Bain & Company’s Boston Office & Author
Eric Almquist is a Partner in Bain & Company’s Boston office and a member of the firm’s global
Customer Strategy and Marketing practice. He has led assignments in consumer products,
financial services, retail, telecommunications, and other industries. His consulting career spans
39 years. As a member of the Customer Strategy and Marketing practice, Eric is one of the firm’s
experts in marketing science and customer insight and the application of customer insight to
business strategy. He also has extensive experience with demand-management, value proposition
development, customer acquisition, and in-market experimentation.
Prior to joining Bain, Eric had a long career at Mercer Management Consulting (now Oliver Wyman), where he led the
firm’s Customer Strategy Team and was the founder of one of the first comprehensive marketing science capabilities in
the consulting industry.
Eric has contributed to such publications as the Harvard Business Review on Marketing, Harvard Business Review,
Marketing Management, and other publications. He was a pioneer in the use of discrete choice models and experimental
design in marketing. His current research focuses on The Elements of Value (HBR, September 2016) and The B2B
Elements of Value (HBR, March 2018).
Eric earned a B.A. from Stanford University and M.A. and Ph.D. degrees in anthropology from Boston University. He was
the recipient of a Social Science Research Council Foreign Area Fellowship and is a past Trustee of the Marketing Science
Institute.
PLENARY SPEAKERS
Anurag Batra- Chairman and Editor-in-Chief -Businessworld, India
Mr. Anurag Batra is a serial entrepreneur, media mogul, a journalist and an eternal
optimist rolled into one. He is a B. Tech in Computer Sciences, a degree, which he
acquired before joining Management Development Institute (MDI), Gurgaon, one of
India’s leading Business Schools. He is a first generation entrepreneur & currently
the Chairman of BW Businessworld- the iconic 36 year old business media and magazine
brand. Since taking over BW Businessworld, Mr. Batra has expanded the media organiza
tion into digital, events and BW communities and has taken into its fold www.digitalmarket.asia, Asia
a leading website on digital marketing, www.everythingexperiential.com India’s leading experiential marketing website and
launched BW hotelier in partnership with hotelier international. Mr. Batra also founded the exchange4media group and he
serves as the Chairman and Editor-in-Chief. e4m is India’s leading media industry company which houses several brands
under its fold. The brands include- PITCH – India’s only Advertising, Marketing and Media Magazine; IMPACT – The Mar-
keting Weekly; Franchisee Plus – Business Opportunity Magazine; Realty Plus – India’s leading monthly real estate maga-
zine and samachar4media.com – leading media industry website in Hindi. Mr. Batra is also appointed by Government of
India as the Chairman of an industry committee formed to come up with a vocational training framework for the media,
communication and entertainment industry. He mentors many budding entrepreneurs and enjoys the process of reverse
mentoring as in what he learns from these young entrepreneurs. An honorary advisor to, http://www.stylekandy.com/, a
household name in the fashion industry and also cofounder the auto website www.wheelsunplugged.com.
He is a member of the Sales & Marketing committee of the Delhi Management Association and President of the Franchising
Association of India, Northern chapter. His love for teaching comes into play in his position as the Chairman of the Advisory
Board of FMCC (Futuristic Media Communication Centre), a leading Media and Communication School in India. Mr. Batra’s
Alma mater awarded him the “Most Distinguished Alumni of the Decade Award”.
Ben Cohen- Founder and CEO, T-REX
Benjamin B. Cohen is the Founder and CEO of T-REX. Under his leadership, T-REX’s next generation
financial technology and services are facilitating unprecedented new investment in complex
esoteric markets.
Prior to founding the company, Benjamin led an international team in the Energy Markets Division
at Macquarie Bank. There, amidst the 2008 Financial Crisis, he spearheaded an initiative that
brought previously unattainable financial stability to the infrastructure sector. Taking these learnings, Benjamin founded T-
REX to unlock liquidity across similarly complex markets. Today, T-REX is accelerating the growth of
renewable energy and other esoteric markets through its innovative data services and analytical tools. Utilized in transac-
tions across major investment banks, rating agencies, accounting firms, institutional investors, and originators, T-REX has
facilitated over $7 billion in issuance since 2016.
A structured finance expert, Benjamin provides market commentary for a variety of media outlets, including Bloomberg,
Fortune, Institutional Investor Journal, Structured Credit Investor, and Asset Securitization Report. He currently serves as the
Chairman of the Structured Finance Industry Group’s Esoteric Committee and speaks on finance, technology, and renewa-
bles at major industry forums. Benjamin holds a bachelor’s degree from Yale Universityandis committed to building a com-
pany with a broad impact on long-term financial sustainability.
PLENARY SPEAKERS
Michael J. Critelli- CEO MoveFlux Corporation
Michael J. Critelli is the CEO and an investor in MoveFlux Corporation. He is the former Chairman and
CEO (1996-2007) of Pitney Bowes. During his term as CEO of Pitney Bowes, a period in which the
Company and the mailing industry underwent transformational change. Under him, Pitney Bowes
was named one of America’s most ethical companies. The Company transitioned its entire installed
equipment base from electromechanical and electronic technology to digital, networked systems
between 1996 and 2007. It was ranked as one of America’s most innovative companies and in the top
200 of patents issued during Critelli’s tenure. He was awarded 15 U.S. patents that arose while at Pitney Bowes. In 2001,
Critelli and Jim Euchner, his leader of Advanced Concepts and Technologies, launched a customer-centered process incorpo-
rated into major product development initiatives. Clayton Christensen of the Harvard Business School recognized this as a
leading-edge innovation process. Pitney Bowes exited its office systems and external finance businesses and completed over
80 acquisitions to build strength in software, services and international operations. Through a combination of acquisitions
and organic investments, the Company diversified into adjacent “mail stream” market spaces.
Between 2001 and 2005, Critelli co-led the Mailing Industry Task Force, along with Deputy Postmaster General John Nolan, to
enable the U.S. Postal Service to work with the private sector on a variety of initiatives, and was heavily used as an industry
spokesperson during the 2001 anthrax bioterrorism incidents. He also chaired the Mailing Industry CEO Council, which was
an advocate for comprehensive postal reform, an effort resulting in the passage of the Postal Accountability and Enhance-
ment Act of 2006.
Critelli’s leadership style used levers such as compensation structure, skip-level meetings, town hall meetings, talent manage-
ment and accessibility. During Critelli’s tenure at Pitney Bowes, it was recognized as a leader in diversity and inclusion, lead-
ership development, health promotion and ethical leadership for many decades, starting with the Company’s most significant
leader, Walter H. Wheeler, Jr., continuing under the leadership of Fred T. Allen and George B. Harvey. Critelli chaired the
Company’s 1993-1994 United Way Campaign, which won the Spirit of America Award. Critelli was a Board member (1997-
2010) and Chair of the National Urban League (2002-2007) and a member of the Board of Catalyst, an organization dedicated
to expanding opportunities for women at work from 1996 to 2009. He has been a member of the Eaton Corporation Board
since 1998. He is currently a member of three non-profit Boards, the Regional Plan Association, PowerMyLearning, an organi-
zation focused on using technology to drive personalized learning, family engagement and teacher development in K-12 edu-
cation, and the Community Health Centers e-Health Consult Network. During his tenure, the Company created an Education
and Literacy Foundation to focus Pitney Bowes philanthropy on education, literacy and learning programs.
Christopher Dann- Strategy&, Part of the PwC Network
Christopher Dann is an advisor to executives in the Energy, Chemicals, and Utilities industry
for Strategy&, PwC’s strategy consulting business. Based in San Francisco, he is a Principal
with PwC US.. For over 15 years, he has consulted with CEOs and senior executives on corporate
and business unit strategies and risk management. Christopher specializes in strategic
decision-making and risk management in the energy, industrial, and infrastructure industries.
Christopher’s recent work has focused on: corporate strategic decision-making and planning for
energy, specialty chemicals and other industrial companies including growth strategy, new asset
acquisition and development and corporate portfolio strategy; generation portfolio strategy, environmental strategy and
capital allocation; nuclear strategy and risk management; and enterprise risk management and risk analysis of large capital
investments or major ventures in energy and infrastructure.
Before joining Strategy&, Christopher was a Partner and Director, Energy and Environment at Strategic Decisions Group
(SDG). Prior to SDG, Christopher was a principal with Charles River Associates and an associate director with Arthur D.
Little.Christopher is a recognized industry expert and active participant in industry events. He received an M.Sc. in economics
from the London School of Economics and a BA from the University of California at Berkeley. He has earned a certificate in
Strategic Decision and Risk Management at Stanford University’s Center for Professional Development.
PLENARY SPEAKERS
James A. Euchner- Honorary Professor, Aston Business School (UK) and Editor-in-Chief of
Research-Technology Management
Jim Euchner is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-
Technology Management, a peer-reviewed journal for practitioners of innovation, technology
and research management. He was previously Vice President of Global Innovation at Goodyear Tire
& Rubber Company, where he led the development of new businesses and helped launch five
businesses on three continents. Prior to his work at Goodyear, Jim held positions as Vice President
of Growth Strategy and Innovation at Pitney Bowes, Inc. and Vice President, Network Systems
Advanced Technology at Bell Atlantic (now Verizon).
In his consulting practice, Jim helps companies move quickly and in a disciplined way from concept to cash. Areas of focus
include business model innovation, the use of lean startup approaches in large organizations, and the challenges manufactur-
ers confront in moving to services-led business models. He works extensively with companies implementing businesses
enabled by emerging technologies, including AI, the Internet of Things (IoT), and predictive analytics.
Jim is industry co-chair of the Aston Advanced Services Partnership and a member of the Scientific Advisory Council for the
Nissan Autonomous Vehicle program. He is also a co-founder of the MIT Innovation Laboratory, a consortium to nurture
innovation in organizations. Jim has published and spoken extensively on innovation and technology management. His google
scholar page can be found at http://tinyurl.com/google-scholar-JimEuchner
Timothy Keiningham- J. Donald Kennedy Endowed Chair in E-Commerce and
Associate Professor, St. John's University
Timothy Keiningham, Ph.D. is the J. Donald Kennedy Endowed Chair in E-Commerce. Dr. Keiningham
received the American Marketing Association’s Christopher Lovelock Career Contributions to the
Services Discipline Award for teaching, research, and service that has had the greatest long-term
impact on the development of the services discipline. This is the highest award presented in the field
of service marketing. Recently at Frontiers in Service 2018, he and his co-authors received the Best
Practitioner Paper Award for their paper titled “American Innovation Index,” which ranks U.S.
companies on their innovativeness and social innovativeness based on their customers’ perceptions.
A prolific writer, Dr. Keiningham has authored/edited nine books. His most recent book is the NY Times bestseller The Wallet
Allocation Rule. His research works to expand the science and practice of marketing and management, and has been accept-
ed in top-tier journals in marketing (e.g., Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of
the Academy of Marketing Science), strategy (e.g., Harvard Business Review and MIT Sloan Management Review) and service
management (e.g.,Journal of Service Research, and Journal of Service Management). His research has received several
awards, including:
-INFORMS Society for Marketing Science, top 20 most influential articles of the past 25 years
-Marketing Science Institute / H. Paul Root Award from the Journal of Marketing for the article judged to represent the most
significant contribution to the advancement of the practice of marketing (twice)
-Citations of Excellence “Top 50” Award (top 50 management papers of approx. 20,000 papers reviewed that year) from
Emerald Management Reviews.
-Service Excellence Award (best paper) from the Journal of Service Research
-Robert Johnston Outstanding Paper Award (best paper) from the Journal of Service Management (twice)-Outstanding Paper
Award (best paper) from the Journal of Service Theory and Practice (twice).
Dr. Keiningham’s work aims to bridge the gap between leading scientific research and management best practices. To ad-
vance management practice and inform his scientific research, he serves as chief strategy and client officer at Rockbridge As-
sociates, a Washington, DC area market research firm. Prior to joining Rockbridge, he worked for seventeen years in senior
officer positions at Ipsos (the world’s third largest market research firm); the last seven years he served as Global Chief Strat-
egy Officer and EVP at Ipsos Loyalty. Dr. Keiningham received a BA from Kentucky Wesleyan College (USA), an MBA
from Vanderbilt University (USA), and a PhD from Staffordshire University (UK).PLENARY SPEAKERS
Scott Keller - President , TPG Inc.
Mr. Keller has over 25 years of experience in executive and entrepreneurial leadership
within the Fortune 500, business and technology consulting, strategy development,
program managment, Customer Relationship Manager (CRM) Roadmap development,
information systems development and organizational design. Mr. Keller is the President
and co-owner of TPG TeleManagement and oversees strategic service, client return on
investment, organizational development, market positioning, revenue and client trans-
formation. His specialties include customer relationship management, contact center strategic optimization,
operations and IT alignment strategies, e-commerce and market/product positioning.
Mr. Keller is focused in all aspects of growth, brand, product development, ROI attainment and relationship
delivery excellence within TPG. Mr. Keller is a frequent speaker and content contributor for CRM publications
and Industry associations annually.
Russ Klein– CEO American Marketing Association
Russ Klein has led marketing teams for many of the world’s foremost brand names—
holding top marketing posts at Dr Pepper/7UP Companies, 7-Eleven Corporation, Burger
King Corporation, Church’s Chicken, and Arby’s Restaurant Group. Mr. Klein has been
named to “top marketer” lists spanning three decades, including his Burger King body of
work that was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s.
Under his leadership, his teams’ work-product has received scores of industry awards for
excellence with particular distinction for creativity, including a Titanium Lion at Cannes; Russ also led new
product innovation teams with three products named New Product of the Year. Klein was responsible for the
most highly recalled advertising campaign ever measured by Nielsen’s IAG Research; “Whopper Freakout.”
Mr. Klein was a leader in ushering in the age of digital marketing with the microsite “Subservient Chicken” that
was recognized by the Wall Street Journal as the “Digital Ad of the Decade” for the 2000’s; and a groundbreaking
partnership with Microsoft’s Xbox creating a suite of games featuring BK advertising icons that became the
second best-selling suite of games in Xbox history.
Mr. Klein has had the rare privilege to lead marketing for three major business turnarounds generating record
sales performance and profitability in excess of 600% combined returns for shareholders. Mr. Klein is recipient
of the Fisher College of Business Distinguished Alumnus Award from The Ohio State University and is a graduate
of Harvard Business School’s Advanced Management Program. As CEO for the American Marketing Association
(AMA), he is charged with the transformation of the AMA to become the definitive force and voice shaping
marketing best and next practices worldwide.
Klein was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provoca-
tive advertising, but he now aspires to be the torch bearer for all marketers.PLENARY SPEAKERS
Luiz Moutinho- Professor of Marketing and Management Futurecast, Bioscience and
Neuroscience in Marketing. Suffolk Business School, University of Suffolk
Professor Luiz Moutinho (BA, MA, PhD, FCIM) is Visiting Professor of Marketing at Suffolk Business
School, Faculty of Arts, Business and Applied Social Science, University of Suffolk, Ipswich, England,
Visiting Professor of Marketing at Universidade Europeia and the Marketing School, Portugal, and
Adjunct Professor of Marketing at Graduate School of Business, University of the South Pacific, Suva,
Fiji. During 2015 – 2017 he was professor of BioMarketing and Futures Research at the DCU Business
School, Dublin City University, Ireland. This was the first Chair in the world on both domains – BioMarketing and Futures Re-
search. Previously, and for 20 years, he had been appointed as the Foundation Chair of Marketing at the Adam Smith Business
School, University of Glasgow, Scotland. In 2017 Luiz Moutinho received a degree of Professor Honoris Causafrom the Universi-
ty of Tourism and Management Skopje, FYR of Macedonia.
He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 29 years and held posts at
Cardiff Business School, University of Wales College of Cardiff, Cleveland State University, Ohio, USA, Northern Arizona
University, USA and California State University, USA. He has held Visiting Professorship positions at numerous universities
worldwide. Professor Moutinho is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and Co-
editor-in-Chief of the Innovative Marketing Journal. He has another 4 Associate Editorships as well as being in the Editorial
Boards of another 47 international academic journals.
His areas of research interest encompass bio-marketing, neuroscience in marketing, algorithmic self, EmoWear – a wearable
tech device that detects human emotions, evolutionary algorithms, human-computer interaction, the use of artificial neural
networks in marketing, modelling consumer behaviour, futures research, marketing futurecast and tourism and marketing.
Other primary areas of Professor Moutinho’s academic research are related to modelling processes of consumer behaviour.
Professor Moutinho has over 150 articles published in refereed academic journals, 34 books and more than 12,000 academic
citations, the h-index of 51 and the i10-index of 169 (Nov. 2018).
Robert Passikoff- Founder & President, Brand Keys, Inc.
Dr. Passikoff has 35 years of agency and client experience in all phases of strategic brand planning
for a wide variety of B2B and B2C product and service categories. He has pioneered work in the
area of loyalty and engagement, creating the Brand Keys Customer Loyalty Engagement IndexOE¢,
the Brandweek Loyalty Leaders List, the Sports Fan Loyalty IndexOE¢, and the Women's Wear Daily
Fashion Brand Engagement IndexOE¢.
His company has developed research and brand positioning programs for such diverse clients as ABC
Television, Ann Taylor, Best Buy, Citibank, Samsung, Burger King, Cablevision and many others.
His first best-selling book, Predicting Market Success, provided marketers with a 21st century perspective on predictive
loyalty metrics. His newest book (co-authored with Brand Keys' EVP of Global Brand Development, Amy Shea) The Certainty
Principle: How to Guarantee Brand Profits in the Consumer Engagement Marketplace provides companies with a predictive
approach to brand differentiation, Integrated Marketing, and engagement ROI.
Robert is currently a contributing editor for Brandweek and Media Daily News, a columnist for Chief Marketer and is a guest
commentator on TV station. Currently, he is a sought after speaker and a Guest Lecturer at Northwestern and Columbia Uni-
versities, and an Adjunct Associate Professor at New York University.PLENARY SPEAKERS
Michael Pirson- Associate Professor, Fordham University, Gabelli School of Business
Michael Pirson joined the Gabelli School of Business as an associate professor of management
systems in 2008. A scholar of humanistic management, which holds that business and commerce
ought to advance human dignity and society, Dr. Pirson helped to establish an undergraduate
sustainable-business concentration at Fordham. He teaches courses such as Social Entrepreneurship,
Fundamentals of Management and Principles of Management, and his work spans the undergraduate
and graduate levels.
A native of Germany, Professor Pirson has worked and lived in Switzerland, France, China, Costa Rica and the United States.
Before beginning his academic career, he worked for an international consulting group for several years and then started his
own private consultancy. He has worked for and with businesses, nonprofits, embassies, political campaigns, and local and
national governments.
Dr. Pirson is the social entrepreneurship track chair for the Oikos-Ashoka Global Case Writing Competition in Social Entrepre-
neurship. He is also a founding partner of the Humanistic Management Network, an organization that brings together schol-
ars, practitioners and policymakers around the common goal of creating a ‘life-conducive’ economic system. In that capacity,
he is the co-editor of the Humanism in Business book series, published by Palgrave-McMillan.
Dr. Pirson is a research fellow at Harvard University and serves on the board of three social enterprises in the United States.
His research has garnered many awards, namely from the Academy of Management (Best Paper 2014), and Best Book (2018).
Raj Sisodia- Professor Babson College, Wellesley, MA
Raj Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market
Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also Co-Founder
and Chairman Emeritus of Conscious Capitalism Inc. He was previously Trustee Professor of Marketing,
the Founding Director of the Center for Marketing Technology and Chairman of the Marketing Depart
ment at Bentley University. Raj has a Ph. D. in Marketing & Business Policy from Columbia University,
where he was the Booz Allen Hamilton Fellow.
Raj has written ten books and over 100 academic articles. His most recent book is Shakti Leadership: Embracing Feminine and
Masculine Power in Business (Berrett-Koehler, 2016). His book Firms of Endearment: How World Class Companies Profit from
Passion and Purpose is considered a foundational work in explaining the precepts and performance implications of
pursuing a conscious approach to business. It was named one of the best business books of 2007 by several organizations,
including Amazon.com. Raj’s next book The Conscious Capitalism Field Guide (with Timothy Henry and Thomas Eckschmidt)
will be published by Harvard Business Review Publishing in April 2018. He is currently working on a book titled The Healing
Organization.
In 2003, Raj was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute
of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in
Teaching Award in 2008. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and
one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011.
In 2013 and 2015, Raj as named to the Thinkers 50 list of business and management thinkers from India. Raj has published
over one hundred articles in publications such as Harvard Business Review, Journal of Marketing, Journal of Public Policy &
Marketing, Journal of Business Strategy, Journal of Business Research, and many more. In 2016, Raj was awarded an honor-
ary doctorate by Johnson & Wales University in Providence, Rhode Island.
Raj serves on the Board of Directors of The Container Store, and previously served on the Board of Directors of Mastek Ltd.
He is a Trustee of Conscious Capitalism Inc.PLENARY SPEAKERS
Nicole Spagnolia Licciardi- Global Design Thinking Senior Manager, Mars, Inc.
Nicole (Spagnolia) Licciardi is the Global Design Thinking Senior Manager for Mars, Inc., responsible
for introducing innovative approaches and disruptive techniques through user centricity to all seg-
ments, functions and markets around the globe.
Nicole has grown up with digital, holding 7 years experience in the world of emerging and ever-
changing technology. She is a strong believer that just because we live in an on-demand digital world
doesn’t mean we can’t pick up good ol’ pen and paper to bring an idea to life. She has spent her
career building businesses from the ground up to sustaining brands that millions love. Nicole is a true entrepreneur at
heart. She never misses an opportunity to empathize with people and see if their needs can be translated into an innovation
or opportunity. She thrives on defining strategy, creating brand expressions and the ability to drive scale. Due to her back-
ground in programming and eye for design, Nicole is able to strike the perfect balance of vision and execution to drive re-
sults.
Nicole is a graduate of Seton Hall University from which she holds a Bachelor’s Degree in Information Technology Manage-
ment and Graphic Design. Nicole is an active alumnus participating in the mentorship program and volunteers with non-
profit organization Girls Who Code. Most recently, she has represented Mars as a #WomanInSTEM and has a strong drive to
educate and empower young women to get more involved in the field of technology.
Outside of her career, Nicole lives in New Jersey with her husband, Christian and their ridiculously cute dog, Bailey. Her
deepest passion is art and she stays active through volleyball and kickboxing. Most recently, Nicole has made a travel list of
30 places to visit before turning 30 and been exploring her “green thumb” in the garden!
Alan Williams- Founder & MD, SERVICEBRAND GLOBAL
Alan coaches leaders of progressive service sector organizations, internationally and in the UK, to
deliver values-driven service for sustained performance. He is a published author and international
speaker whose projects have delivered measurable business impact across a balanced scorecard of
measures and been recognized with industry awards.
Alan’s co-authored books “THE 31 PRACTICES: release the power of your organization's VALUES
every day” and “My 31 Practices: release the power of your values for authentic happiness” have
received international critical acclaim. His next book, “The Values Economy, how to design and deliver a SERVICEBRAND
for sustained performance” will be published in 2020.
Alan graduated in Hotel & Catering Administration at Surrey University where he has been a visiting lecturer and was a global
train the trainer for the Marriott International Spirit to Serve programme. He is the Founder of the Global Values Alliance,
a Steering Group member of the UK Values Alliance, non-executive director of BQF, Founder Member of the inaugural World
Happiness Summit, Founder Faculty Member of Culture University, Past President of the Meetings Industry Association, and
a Fellow of the Institute of Hospitality.CREATING VALUE ALLIANCE
CREATING VALUE ALLIANCE & CUSTOMER VALUE FOUNDATION
Value and Value Creation are discussed in all segments of business and society,
The Journal of Creating Value jcv.sagepub.com was started 5 years ago to get
practitioners and academics to define and use value more meaningfully; in fact
to create more value consciously and destroy less value. The overwhelming
response to the Journal led to holding the First Global Conference on Creating
Value at Leicester, UK in May 2018, followed by this conference. We would like
to thank Fordham University’s Gabelli School of Business for hosting us this year
for our Second Global Conference on Creating Value. We are proud to say that
there will be a third global conference and it will be announced at the conclusion
of the 2019 meeting.
In addition, we are planning a conference in Latin America and co-hosting the
International Conference on Creating Value for the Future of AI and Society with
the University of Kobe and Japan Advanced Institute of Science and Technology
at Kobe, Japan in October 2019. For further information on this upcoming event,
please contact Dean Youji Kohda of JAIST (kohda@jaist.ac.jp ) or myself,
Gautam Mahajan at mahajan@customervalufoundation.com)
We seek your support for the Value Creation movement, as authors, as speakers,
as reviewers at the Journal of Creating Value and our conferences; as members
of the Creating Value Alliance; as teachers and practitioners of Value Creation.
You may contact Peter Stokes at peter.stokes@dmu.ac.uk, myself, Gautam
Mahajan (mahajan@customervaluefoundation.com) or register
at www.creatingvalue.co
Concurrent with this conference will be the Board Meeting of the Journal of
Creating Value. Over 15 board members will be in attendance on May 15, 2019.
We wish to extend our thanks to Strategy& (Price Waterhouse), Bain, Business-
World, Brand Keys, MoveFlux Corp., TPG, Inc., T-Rex, the American Marketing
Association, Brand Keys, Inc, Mars, Inc., ServiceBrand Global,
Philip Kotler, and all the professors from the many universities globally that have
committed themselves to attending this conference in New York City and being
a part of the ‘creating value’ community.
Gautam Mahajan
President, Customer Value Foundation
Founder Editor, Journal of Creating Value jcv.sagepub.comPROGRAM SCHEDULE – MAY 14, 2019
THE SECOND GLOBAL CONFERENCE ON CREATING VALUE
PROGRAM
DAY 1- TUESDAY MAY 14, 2019
Time Session Location
8.00-8.45 Registration and Breakfast Platt Court
8.45-9.00 Welcoming Remarks McNally Auditorium
Sertan Kabadayi- Fordham University
Gautam Mahajan- Customer Value Foundation
Christian Grönroos- Hanken School of Economics
9.00-9.30 Plenary Session 1 McNally Auditorium
Luiz Moutinho - University of Suffolk
"The Futurable Default…Value is…"
9.30-10.00 Plenary Session 2 McNally Auditorium
Nicole Spagnolia Licciardi- Mars, Inc.
"The Story of User Centricity: Creating Value through a Movement"
10.00-10.30 Coffee Break Platt Court
10.30-11.00 Plenary Session 3 McNally Auditorium
Anurag Batra- BW Businessworld & Exchange4Media
11.00-11.30 Plenary Session 4 McNally Auditorium
Russ Klein- American Marketing Association
"Experience Design: The Next Frontier for Value Creation?
11.30-12.15 Key Note Speaker Session McNally Auditorium
Philip Kotler - Northwestern University
12.15-1.15 Lunch Gabelli, G76
1.15-1.45 Plenary Session 5 McNally Auditorium
Raj Sisodia- Babson College
" Beyond Value Creation: Business as Healing"
1.45-2.15 Pleanary Session 6 McNally Auditorium
James Euchner- Aston Business School
"An Automation Manifesto: How automation and AI can
destroy customer value and what to do about it."
2.15.-2.45 Pleanary Session 7 McNally Auditorium
Robert Passikoff- Brand Keys
"Want Real Value? Put Your Trust in Trust"
2.45-3.15 Coffee Break Platt Court
3.15-4.15 Parallel Paper Sessions 1
See parallel paper session schedule for
session titles, papers and rooms
4.25-5.25 Parallel Paper Sessions 2
See parallel paper session schedule for
session titles, papers and rooms
6.00-8.00 Reception and Dinner, at SuperNova restaurant, inside NOVOTEL HOTEL
Address: 226 West 52nd Street (2nd Floor), NYC 10019PROGRAM SCHEDULE – MAY 15, 2019
THE SECOND GLOBAL CONFERENCE ON CREATING VALUE
PROGRAM
DAY 2- WEDNESDAY MAY 15, 2019
Time Session Location
8.30-9.00 Breakfast Platt Court
9.00-9.30 Plenary Session 8 McNally Auditorium
Eric Almquist- Bain& Company
"The Elements of Value"
9.30-10.00 Plenary Session 9 McNally Auditorium
Scott Keller- TPG Telemanagement
"Building Trust through better customer interactions"
10.00-10.30 Plenary Session 10 McNally Auditorium
Lerzan Aksoy- Fordham University
Timothy Keiningham- St. John's University
"Innovation and Firm Performance"
10.30-11.00 Coffee Break Platt Court
11.00-11.30 Plenary Session 11 McNally Auditorium
Alan Williams- ServiceBrand Global
“Shh... The Values Economy is here"
11.30-12.00 Plenary Session 12 McNally Auditorium
Christopher Dann- Strategy&- PwC Network
"The Lesson of Lost Value"
12.00-12.30 Plenary Session 13 McNally Auditorium
Benjamin Cohen- T-Rex
"Corporate Philosophy Best Practices for the 21st Century:
Cultivating 3 Kinds of Capital to Build Lasting Value"
12.30-1.30 Lunch Platt Court
12.30-1.30 Journal of Creating Value, Board Meeting Lunch Room 460 (4th Floor)
1.30-2.00 Plenary Session 14 McNally Auditorium
Michael Pirson- Fordham University
"Creating Human Value"
2.00-2.30 Plenary Session 15 McNally Auditorium
Mike Critelli -MoveFlux Corporation
"How to Build Productive Communities Within /Across Organizations"
2.30-3.00 Coffee Break Platt Court
3.00-4.00 Parallel Paper Sessions 3
See parallel paper session schedule for
session titles, papers and rooms
4.10-5.10 Parallel Paper Sessions 4
See parallel paper session schedule for
session titles, papers and rooms
5.15-5.30 Closing Remarks McNally Auditorium
Dr Alon Rozen- Dean, Ecole Des Ponts Business School, Paris
Dr Youji Kohda- Dean, Japan Advanced Inst. of Science & Technology
Dr Sertan Kabadayi, Prof & Area Chair, Fordham UniversityPARALLEL PAPER SESSIONS – MAY 14, 2019
Tuesday, May 14 3.15-4.15
Parallel Paper Sessions 1
Paper Session 1.1: Value Creation and Technology GABELLI, ROOM 212, 2ND FLOOR
"AI-Based Claims Denial Management Holds the Promise of Creating Value for Employees,
the Enterprise and Customers"
Tanvir Khan, Dhurai Ganesan, Harsh Vinayak
"Disruptive Impact of Technology On Fashion Manufacturing & How Crowdsourcing Is Adding Value to
Manufacturers, Weavers and Amateur Designers"
Somdutta Singh
"Happiness from the Value of Mobile Internet: The Moderation of Frequency"
Zhimin Zhou
Paper Session 1.2: Value Creation in Services GABELLI, ROOM 213, 2ND FLOOR
"Assessing Value: An Asymmetry Analysis of Service Touchpoints"
Eric T. Brey, Kristine Schoonover
"Service Experience - Service Context Framework for Value Creation"
Kazuyoshi Hidaka
"Creating Value through Resource Complementarity in Health Service Ecosystem:
Case Digital Surgery Journey Innovation"
Laura Kemppainen, Minna Pikkarainen, Miia Jansson, Petri Ahokangas, Timo Koivumäki
Paper Session 1.3: Value Creation and Social/Human Value GABELLI, ROOM 214, 2ND FLOOR
"Social Entrepreneurship Core Dimensions And Influential Perspectives for a Shared Narrative that Promotes
Societal Value Co-Creation"
Filipa Lancastre, Carmen Lages, Filipe Santos
"Approaches to Social Value: Top-down or Bottom-up?"
Guy Schmidt
"Dynamic Value Discrimination in Recurring Consumer Relationships: Re-centering Business on
Human Values in the Digital Era"
Richard Reisman
Paper Session 1.4: Value Creation and Understanding of Value GABELLI, McNALLY Amphitheater
"Deconstructing the Matrix of Value Creation"
Driton Sahiti
"Value – How to Calculate, Sell, Price, and Buy it…"
Todd Snelgrove
"Towards a Substantive Understanding of Value"
Derek ThomsonPARALLEL PAPER SESSIONS – MAY 14, 2019
Tuesday, May 14 4.25-5.25
Parallel Paper Sessions 2
Paper Session 2.1: Value Creation and Internal Company Practices GABELLI, ROOM 212, 2ND FLOOR
"Improving Climate and Culture as Key Dimensions for Creating Value through the Role of Supervisors:
An Anthropological Study in a Leading International Company"
Lucio R. Lescano-Duncan
"The Importance of Leadership and Trust on Team Value and Performance"
Alexandra Galli-Debicella, Ming-Ling Chuang, Xiaoqi Han
"The Enigma of the Productivity Growth-Rate"
Amnon Danzig
Paper Session 2.2: Value Creation and Innovation GABELLI, ROOM 213, 2ND FLOOR
"What Contributes More Value? What value?: Public Managers’ Perception of Exploitative and
Explorative Innovation"
Jose M Barrutia, Carmen Etxebarria, Vanessa Apaolaza, Patrick Hartmann, Ainhize Eletxigerra
"Frameworks for Innovation and Value Creation in Formal Partnerships:
Value Creation Wheel versus Design Thinking, Creative Problem Solving, and Lean"
Luis Filipe Lages, Antonin Ricard, Aurélie Hemonnet-Goujot, Anne-Marie Guerin
"Value Creation Through Open Innovation and Intrapreneurship"
Corey Whipple
Paper Session 2.3: Value Creation and Sustainability GABELLI, ROOM 214, 2ND FLOOR
"It’s Not About Being BIG, It’s About Being GREAT. Creating Shared Value by Aligning Sustainability
and Marketing Strategy"
Edyta Rudawska
"Sustainibility in the Beauty Industry"
Somdutta Singh, Likita Kupendra Reddy
"Corporate Social Responsibility in Bargaining Solution by the "Win-win-win Papakonstantinidis model”
Leonidas Papakonstantinidis
Paper Session 2.4: Value Creation and Academia GABELLI, McNALLY Amphitheater
"Researchers as Value Co-Creators in Entrepreneurial Universities"
Katarzyna Dziewanowska
"The Value of Teaching Business Ethics. A Dialogue on Experiences across Academia and Professional Training"
Alberto Aleo, Alice Alessandri, Monica Baraldi-Borgida
"A Service Eco-System View of HDA's in UK Higher Education: Emerging Insights into Value Co-Creation"
Craig Hirst , Paul Beresford, Sam GiovePARALLEL PAPER SESSIONS – MAY 15, 2019
Wednesday, May 15 3.00-4.00
Parallel Paper Sessions 3
Paper Session 3.1: Value Creation in Tourism Context GABELLI, ROOM 212, 2ND FLOOR
"What is the Perceived Value of Authentic Experiences for Tourists in the Face of Increased
Tourism-led Migration?"
Betsy Pudliner
"Unraveling the Puzzle of Value Co-creation in Tourism: Proposing and Testing an Extended Framework"
Ainhize Eletxigerra, Jose M. Barrutia, Carmen Echebarria
"Digital Technologies and Value Propositions in Cultural Context:
Roberta Gargiulo, Bifulco Francesco
Paper Session 3.2: Value Creation in Retail and Luxury Sectors GABELLI, ROOM 213, 2ND FLOOR
"Value Creation Capacity of Category Management Collaborations in the UK Private Label Chilled Food Sector"
Michael Benson, Paul Beresford, Craig Hirst
"Competing for Share of Customers' Time: A Source of Competitive Advantage in the Retail Industry"
Sandra Smith, David Shieff
"Creating Value through the Development of New Luxury Taxonomy Approaches"
Lawrence F. Cunningham, Francisco Conejo, Clifford Young
Paper Session 3.3: Value Creation for Customers GABELLI, ROOM 214, 2ND FLOOR
"Uncover Hope to Augment Customer Value"
Richard Shapiro
"The Role of Emotions for Value Creation in Millennial Customer Journey"
Cristina Mele, Tiziana Russo Spena, Marco Tregua, Cristina Caterina Amitrano, Adriana Carotenuto
"Complaint Management to the Rescue: Value Creation From Within"
Moshe Davidow
Paper Session 3.4: Value Creation and Internal Company Approach GABELLI, McNALLY Amphitheater
"The Value Perception of Internal Marketing Practices: An Internal Customer Approach"
Silvia Sievers, Carmen Abril
"Impact of Audit Committee Attribute Quality on Quality of Social Disclosure"
Ritu Sapra, Chanpreet Kaur
"Bridging the Gap between Value Potential and Value Realization"
Scott E. SampsonPARALLEL PAPER SESSIONS – MAY 15, 2019
Wednesday, May 15 4.10-5.10
Parallel Paper Sessions 4
Paper Session 4.1: Value Creation and Innovation Through Training GABELLI, ROOM 212, 2ND FLOOR
"From Values to Valued Outcomes: A Training Framework for Developing Employee Capabilities"
Monica De Tuya, Paul Zachos, Manuel De Tuya
"Identifying Opportunities For Innovation: A Case Study of the Community Development Organizational
Training Program"
Gina Hill LoBasso
"Unlearning for Value Re-creation: The Case of Field Innovation"
Youji Kohda
Paper Session 4.2: Value Creation from Different Perspectives GABELLI, ROOM 213, 2ND FLOOR
"The Role of 'Ephemeral" in Value Co-Creation"
Ebru Ulusoy
"Determinants of Social Disclosure Quality: A Study of Select Companies"
Ritu Sapra, Chanpreet Kaur
The Road Not Taken: Mapping the Sweet Spot of Value, Meaning and Sensemaking
Camilla Valbak-Andersen, Karina Burgdorff Jensen
Paper Session 4.3: Value Creation and Collaborations GABELLI, ROOM 214, 2ND FLOOR
"Opportunism In Co-creation Platforms: Forms And Individual Reactions"
Fatiha Boukouyen, Joël Brée, Nouredine Belhsen
"A New Consciousness for Value Co-creation"
Linette Stratford, Homer Warren
"The Undiscovered Truths of Collaborative Value Creation in UK Grocery Retail Category
Management Relationships"
Michael Benson, Charlotte R. Goose, Catherine A. Hall, Alice E. Louis, Alan R. Webb
Paper Session 4.4: Value Creation and Performance GABELLI, McNALLY Amphitheater
"International Expansion Globally Sustainable Competitive Advantages for SMEs"
Alexandra Galli-Debicella
"Law as a Source of Value Creation"
George John Siedel
"Sometimes It's just Better to Start Again"
Denyse Drummond-DunnWIFI INSTRUCTIONS
WIFI NETWORKLINCOLN CENTER CAMPUS MAP
2ND GLOBAL CONFERENCE
ON CREATING VALUE
FORDHAM UNIVERSITY
GABELLI SCHOOL OF BUSINESS
LINCOLN CENTER CAMPUS
Gabelli School of Business
140 W. 62nd Street, NYC
1st Floor:
McNally Amphitheatre
Platt Court
2nd Floor:
Room 212, 213, 214
3rd Floor:
Room 329
4th Floor:
Room 460
Lower Level:
Argo Tea Café
Room G71, G72, G73, G76LINCOLN CENTER CAMPUS
N E W Y OR K
Is My Campus
FORDHAM
Is My School3rd Global Conference on Creating Value
Paris – June 2 and 3, 2020
École des Ponts Business School and the Creating Value Alliance are proud to invite you to the
Third Global Conference on Creating Value that will take place in Paris on June 2 and 3, 2020.
Building on the foundations of the previous editions, the Paris Conference on Creating Value
aims to explore further what it means to create value in a constantly changing environment,
where unpredictability and uncertainty are compounded by ever-increasing complexity. In this
fast-changing world, the traditional definitions and measures of value are being fundamentally
put into question at all levels. Still, although most agree that the rules of the game may be
changing, people, organizations and society at large have yet to find a clear way forward.
A situation that is further compounded by the fact that they are all naturally resistant to
change, inexorably tending back toward the familiarity of the past.
So, come join the discussion – and become part of the solution – to co-create new ways of
understanding and creating value together.
In fact, don’t wait. Share with us the ideas, themes, questions you would like to see addressed
in Paris: www.pontsbschool.com/creating-value/
And meanwhile, as a parting thought to stimulate your thinking:
“Never value anything as profitable that compels you to break your promise, to lose your
self-respect, to hate any man, to suspect, to curse, to act the hypocrite, to desire anything that
needs walls and curtains.” Marcus-Aurelius
See you in Paris!You can also read
