Our passion for food come share - Jones the Grocer

 
Our passion for food come share - Jones the Grocer
come share
our passion
for food
Our passion for food come share - Jones the Grocer
“jones the grocer is a hub of great food,
knowledge and really delicious products.

                                   ”
Our passion for food come share - Jones the Grocer
3

we build
food
emporiums
Show kitchens,
communal dining
and integrated

sense; we call it
‘culinary theatre’.
Our passion for food come share - Jones the Grocer
4

great
design is
central to
our ethos

and transport hubs;
our store design is

gather to share our
passion for food.
Our passion for food come share - Jones the Grocer
5

our
concepts
are

An airport terminal
counter for Jones
the Grocer Express
or luxury 5* star hotel
for Jones Social - our
concepts and product

physical space and
Our passion for food come share - Jones the Grocer
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gourmet
food for
everyday
living

food, but we’re not
stuck up about it.
We bring you the best.

It’s as simple as that.
Our passion for food come share - Jones the Grocer
7

food
theatre
Open kitchens,
bakeries and coffee

and baristas busy
at work. A culinary
theatre at the heart
Our passion for food come share - Jones the Grocer
8

we put
the ooh
in foodie

for us, great food is
about getting the
basics right. So be
it pink salt from the

reared on Australian
salt-bush we want
to know the streams,
dales, mountains

make our food
exceptional.
Our passion for food come share - Jones the Grocer
9

what’s
up
brew?
We are addicted
to coffee. We

whites in Sydney
as far back as
1996. Brewing the
perfect cup using
the latest methods
is not just an
obsession, it’s part
of our heritage.
Our passion for food come share - Jones the Grocer
10

we put
the art into
artisan
We celebrate the
people who make
our products. When
we talk about our

from the farm of
Jane and Louis

Tipperary, Ireland

Piedmont, Italy we
can guarantee they
taste incredible.
11

we get
better
with age

pretty sure that
our walk-in cheese
room was one of

then in 1996. Where
else would you

artisan cheeses, all
the goodies to pair
them with and a
cheese club to join?
12

shop, eat,
learn
Learn to brew
the perfect
cappuccino with
an expert barista;

of grilling the
perfect salmon or
attend a celebrity
chef masterclass
and book signing.

passion for food.
It’s wired into our
DNA.
13

our story begins in
1996 with smashing
breakfast...

gastronomic journey but our focus has
always remained the same… To share
our passion for food with you.
14

we don’t mean
to brag but...
2010

2011AHLAN! Entrepreneur of the Year –
Yunib Siddiqui | What’s On Abu Dhabi –

2012 Time Out Abu Dhabi – Best Family
Restaurant

2013 Time Out Dubai – Best Family
Restaurant

2014 What’s On Abu Dhabi – Best Family

2016

2017
Yunib Siddiqui (#9 )
15

the
journey
continues
Australia

Qatar

Singapore

Thailand

United Arab
Emirates
regions     United Arab Emirates
            Dubai
            Al Manara | Dusit Thani | Dubai Mall
Australia   Mirdif 35 | Dubai Airport Terminal 3
Albury                          | Dubai Creek Golf
            & Yacht Club
Cambodia    Opening soon: Airport Terminal 2 | Airport
            Terminal 3 (Concourse A) | Millennium Hotel
Siem Reap
            Palm Hilton
China       Abu Dhabi
            Al Mamoura | Khalidiyah | Al Raha
Shanghai    Ministry of Presidential Affairs | Al Muneera
            Presidential Guard| Etihad Airways HQ
Qatar
            Holiday Inn Downtown
The Gate    Opening soon: Midfield Terminal

Singapore   Sharjah
            Flag Island
            Opening soon: Qasba | House of Wisdom

Thailand    Al Ain
Bangkok
do we make a
great pear?                                                               how do we
                                                                          stack up?
                                      Contemporary: The Jones the
                                      Grocer customer is contemporary
    Loyal: Their trust in preferred                                                s         $   .00
    brands is rewarded by
    loyalty and by their wish                    the story behind a       Dean & Deluca      $27.00
    to profess the                               brand which they
    brands as ‘theirs’.                          identify with.           Jones the Grocer   $26.00
                              The Jones
                             customer is                                  Eataly             $25.00
Professional: Typically                           Passionate about
well-educated with                                food: Looking for
a high net worth.                                                                            $2 .00
                                                  the best products,
                                       from the best artisanal
                                                                                             $2 .00
                                       producers from around the
postcodes. Socially connected          world. Interested in the stories
                                       behind the food. Appreciates                          $14.00
                                       quality and consistency.
                                                                                             $14.00
our customers
what’s on our
customers minds?

           82.4
who are they?
nationality mix                                                            gender mix

                                                                                 23%           77%
                                                      Britain
                                                      Ireland
                Other                                 Scotland

                               %19.32
                                                                           age mix
                                                  %22.62
   Australia
New Zealand
                %7.06

               %4.18                                                       13 - 17      0.35%
  Africa                                                     %18.3

                   %10.51                                                  18 - 24      7.1%
                                   %8.5   %9.51
                                                                           25 - 34      53.9%
      Europe
      Other                                                                35 - 44      26%
                                                                     GCC

                       India
                                                                           45 - 54      3.94%
                       Sub-Continent          America’s
                                              Canada
                                                                           55 - 64      1.47%

                                                                              65+       7.25%
investment &
return

                    $616,968      $1,579,438       $2,632,397

                    $282 235     $630730          $1,060,135

A typical area development plan includes a flagship store, medium stores and
express stores. Figures quoted are on an annual basis in United States Dollars.
Investment numbers are quoted turnkey. Revenue is exclusive of alcohol sales.
our team
We employ over 200 passionate foodies across
our business offering unparalleled access to a

      support a global network of stores.
meet the team
Yunib Siddiqui

his early twenties and his franchising experience began in

A keen foodie and opportunist, he opened Jones the

subsequently went on to purchase the global IP rights for
the brand which today includes 25 operational stores in

Yunib is also a member of the Young Presidents’

entrepreneurship for The National newspaper. He is also a

A Ventures in Pakistan.
meet the team
Julisah Kasman                              Omar
Group                                       Mohammed
Operations                                  Retail
Director                                    Manager
Julisah Kasman is the                       Omar Mohammed
Group Operations                            is the Retail Manager
Director of Jones the                       at Jones the Grocer
Grocer and holds                            and has more than
                                            18 years of expert
of F&B operations                           managerial and retail
experience across Singapore, Malaysia,      experience in the Retail and FMCG sectors
                                            across the GCC, Europe & Africa. Prior to
notable international brands including      working for Jones, Omar was the Retail
                                            Operations Manager for The Sweets
Julisah is a seasoned operations director   Boutique and Retail Manager at Eataly.

spanning pre-opening, supply-chain
management, recruitment and franchising.
meet the team
Peter Green                                   Shreya Ghai
Head of                                       Head of
Food                                          Marketing

With more than 14                             Shreya comes from a
years of experience                           marketing and design
in culinary                                   background and
management,                                   heads marketing,
training and                                  communications and
                                              brand management
Green is Jones the Grocer’s Head of Food      for Jones the Grocer across its 25 international
                                              outlets. Shreya holds a Masters in Business
professional cooking and baking from the      Administration and Marketing along with
                                              a degree from Parsons school of design, New
South Africa. Peter has worked with some
                                              York City. She is an enrolled member of the
                                              Chartered Institute of Marketing (CIM). She
London including Ledbury (2 Michelin star),
                                              has worked with brands such as Deloitte,
Mount Nelson Hotel.                           Zomato and Groupon.
our support
hands on support before,
during and after
                                                                          marketing

                                                                         purchasing
                      training                                                     direct ship
                                                                                   approved
                                                                                    suppliers
                                                        approved local
                      initial training                     suppliers

       at jones the                                                      supply chain
       grocer UAE                             on
        premises                         franchisee’s
                                           premises
                                                                    store & quality
                                                                                        audits
                                                              detailed feedback

                  ongoing training                       analysis

                                                                           operations
building our brand
regional and                                       eblast and social media
international reach                                engagement
                                                                                accumulated
                                                              8 k+            database contacts

                                                     monthly in store login        100K+
                                                     database contacts

                                                                              social media access
                                                              12%                smart phone*

                                                     social media access             %88
                                                       laptop | tablet

“                                              “
    jones the grocer almost seemed to be playing
      a game of one-upmanship with other cafés
                  Time Out Abu Dhabi
                                                      79 K+           16K+              4K+
                                                      fans           followers        followers
our partners
Jones the Grocer is
headquartered in Dubai,
United Arab Emirates

Singapore as a minority

Asia) is the largest global
consumer-focused

known for their LVMH
portfolio of brands.
share,
       like, love ...
               food
jonesuae   jonesthegroceruae   jonesthegrocer | jonesthegrocer.com
28

our locations
Dubai
Dubai
Terminal 3 DXB
Shanghai
thank you
            con         Yunib Siddiqui,
yunib@jonesthegrocer.com

jonesthegrocer.com
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