GIT Labor-Fachzeitschrift - 2021 REFRESH YOUR MARKETING - Media Guide - Wiley Analytical Science
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Media Guide 2021 REFRESH YOUR MARKETING GIT Labor-Fachzeitschrift
2 | 2021 MEDIA GUIDE
GIT Labor-Fachzeitschrift
Brief Profile Overview
With over 60 years of experience in industry, 25,000
recipients of the printed magazine and over 5,000 readers Publication Frequency
of the digital version, the GIT Labor-Fachzeitschrift offers 8 issues per year
the greatest possible reach in the German-speaking
laboratory market. Volume
65th year 2020
The authors who write for the GIT Labor-Fachzeitschrift work
in laboratories themselves and thus form the link between Printrun
25,000
scientific and industrial research. This guarantees that the
articles are most current and of the highest quality. Easy to
Membership
understand and practice-oriented professional pieces impart IVW
expert knowledge in all disciplines of laboratory analysis.
Making us not only the communication organ to the scienti- Publishing Director
fic community, but the direct interface between users and Dr. Heiko Baumgartner
manufacturers.
Commercial Manager
With the team of the GIT Labor-Fachzeitschrift you have a Sciences
competent partner at your side, who will support you in Vanessa Winde
underlining your expertise and attracting the greatest possi-
Editorial
ble attention to your products and services. Supplemented
Dr. Christina Poggel,
by the content and qualified worldwide contacts of the
Editor-in-chief
renowned scientific publisher Wiley, we can offer you custo-
mized solutions, with which you can spread your message Advertising
professionally and accurately. Administration
Kerstin Kunkel
Subscription
€ 115 (+ VAT)
Single Copy Rate
€ 16,30 (+ VAT)
Content Subscription for students 50% discount
2 Brief Profile 9 Technical Details
ISSN
3 Our Topics and Formats 10–12 Wiley Analytical Science
0016 3538
4 Dates & Contents 13 WebSeminars & EKBs
5 Analysis 14 ePDFs Format of the magazine
6 Buyer‘s Guide 15 General Terms & Condition DIN A4
7 Prices and Formats 16 Contact
8 Ad Formats 17 Publisher
iPad Title © fenskey - stock.adobe.com
3 | 2021 MEDIA GUIDE
Our Topics and Formats
Each of our five main topics has two issues of the GIT Labor-Fachzeitschrift dedicated to it. In specialist
articles, interviews, application reports and product profiles as well as news from research and industry,
the latest developments in analytical chemistry, bio-analytics and the laboratory sector are presented.
In addition, a special newsletter is published, which is dedicated to the main topic of the print edition.
New in 2021: Each of our issues contains a product focus tailored to the respective main topic of that
issue. Present your products and solutions with an image advertisement or in the form of an application
report. For more information on advertising options tailored to your needs, please see page 7.
Focus Points
Spectroscopy &
Bioanalytics Separation The Laboratory
Mass Spectrometry
· Cell & Biotechnology · Electrophoresis · Mass Spectrometry · Laboratory Automation
· Proteomics, Lipidomics, · Liquid Chromatography · NMR · Laboratory IT & LIMS
Metabolomics
· Gas Chromatography · IR · Laboratory safety
· Medical &
· Sample preparation & · Raman
Pharmaceutical research
Handling Liquids
· UV/Vis
· Bioprocess technology
· Element & Trace Analysis
· Atomic spectroscopy
and Toxicology
· Particle measurement
technology
Topics that span all columns: Material research, Environmental & Water analysis, Sustainability, Toxicology,
Food Science, Medical & Pharmaceutical research
Our magazine part
We support you to get heard!
Standpoint Portrait Interview
More information online: https://bit.ly/GIT-Ihre-Stimme
4 | 2021 MEDIA GUIDE
Dates & Contents
1-2 3 4 5-6
Issues
January | February March April May | June
Publishing Date 24.02.2021 24.03.2021 21.04.2021 10.06.2021
Advertising Deadline 03.02.2021 03.03.2021 29.03.2021 20.05.2021
Editorial Deadline 04.01.2021 27.01.2021 24.02.2021 15.04.2021
Spectroscopy
TOPIC FOCUS Separation Bioanalytics The Laboratory
Mass Spectrometry
Temperature control
PRODUCT FOCUS Dispenser Rotary evaporators Vacuum pumps
technology
Labvolution Achema
Hanover Frankfurt
FAIRS AND 04.–06.05.2021 14.–18.06.2021
EXHIBITIONS
Wiley Analytical Science
Virtual Conference
Submit applications
by 30 May 2021
Special e-newsletter
covering the topic focus 24.02.2021 24.03.2021 28.04.2021 26.05.2021
of the print issue
7-8 9 10 11-12
Issues
July | August September October November
Publishing Date 10.08.2021 21.09.2021 28.10.2021 25.11.2021
Advertising Deadline 20.07.2021 31.08.2021 07.10.2021 04.11.2021
Editorial Deadline 15.06.2021 26.06.2021 30.08.2021 27.09.2021
Spectroscopy
TOPIC FOCUS Separation The Laboratory Bioanalytics
Mass Spectrometry
PRODUCT FOCUS Laboratory balances Filter Consumables Handheld Spectrometer
Wiley Analytical Science
FAIRS AND Virtual Conference
EXHIBITIONS
LIMS-Forum
Presentation Presentation of the
of the finalists award winners
Special e-newsletter
covering the topic focus 18.08.2021 22.09.2021 02.11.2021 01.12.2021
of the print issue
5 | 2021 MEDIA GUIDE
Analysis
Circulation Breakdown Distribution Breakdown
Copies per Issue Copies Size of Enterprise %
Printrun 30.000 1 up to 50 staff members 12
Total circulation 29,793 51 up to 500 staff members 25
Sold circulation 1.116 more than 501 staff members 53
Thereof foreign countries 1,934
Cost-free copies 28,677 Geographical Distribution %
Archive, tradeshow, sample copies 207 Germany 96
Printrun 2021: 25,000 Austria 4
Data according to IVW analysis 1st quarter 2020
Target Groups % Sectors %
Industrial R & D 32 Chemical Industry incl. Petrochemical 30
Academic Research & Teaching 29 Pharmaceutical Industry + Biotechnology 28
Production / Process Control 9 Universities + Research Institutes 22
Purchasing 9 Food and Beverages Industry 4
Corporate Management 7 Measurement Technology 4
Technical Management 6 Contract Research, Independent Labs 4
Quality Control 6 Medical 3
Marketing / Sales 2 Government, Associations etc. 2
Others 3
Position %
Research- / Laboratory- / Technical- Management 28
Research Assistant 17
Laboratory Staff 14
University Teachers / Insitutes‘ Management 13
Management 12
Product- / Projectmanager 8
Head of Marketing 5
Others 3
JULABO GmbH Verbrauchsmaterial & Medienversor
in Gerhard-Juchheim-Strasse 1
ax: -11 6 | 2021 MEDIA GUIDE77960 Seelbach
ww.fritsch.de Tel.: 07823/51-0 · Fax: -2491
www.julabo.com Bense GmbH Laborbau
Temperiersysteme 37181 Hardegsen
Buyers Guide
Tel.: 05505/9452-0 · Fax: -90
info@bense-laborbau.de
1.8 Sensorik Laboreinrichtungen
2 Dienstleistungen
Buyers Guide – Wide coverage on a low budget
Berlin
© Ioana Drutu - Fotolia.com
The Buyers Guide is the ideal platform for a continuous presence in the print
63 Berlin
issue of GIT Labor-Fachzeitschrift. Via a link to the Online Buyers Guide on
Fax: -200
ww.knick.de Laborbau Systeme Hemling
https://bit.ly/WAS-buyers-guide your company entry addresses an average
ektroden GmbH & Co. KG
of 20,000 visitors per month. Siemensstr. 10 · 48683 Ahaus
Tel.: 02561/956860
Use this attractive platform for a cross-media presentation of your Fax: 02561/956801
nik/Separation
company and select from the following formats: www.laborbau-systeme.de
3.1 Chemikalien/Gase Laboreinrichtungen, Laborabzüge,
Labormöbel
© peshkova - Fotolia.com
CAMPRO SCIENTIFIC GmbH
Darser Str. 2a · 14167 Berlin
Runtime 6 Months Tel.: 030/6290189-0
Runtime 12 ·Months
Fax: -89
info@campro.eu · www.campro.eu ÖGUSSA Edelmetalle
en Basic entry of up to 4 lines (max. 28 characters) € 366 Stabile Basic entry of up
und Radio-Isotope to 4 lines (max. 28 Tel.: 0043/1/86646-0
characters) · Fax: -422
€ 696
www.oegussa.at
Basic entry + company logo € 468 Basic entry + company logo Platingeräte € 900
in
ax: -11 Each additional line € 80 Each additional line € 160
ww.fritsch.de 3.3 Laborbedarf
2.1 Analytik
nik GmbH
564 Wehingen Systemceram GmbH & Co. KG
echnik.de PF 11 55 · 56425 Siershahn
echnik.de Tel.: 02623/600-10 · Fax: -790
ifugen info@systemceram.de
RCT Reichelt www.systemceram.de
Chemietechnik GmbH + Co. Laborbecken, Labortischplatten
Wassermann Röntgenanalytik
Englerstraße 18 · D-69126 Heidelberg
RMSKempten
Tel: 06221/3125-0 ∙ Fax: -10
Kaufbeurer Str. 8½ · 87437 Kempten
iltration
info@rct-online.de ∙ www.rct-online.de
Tel. 0831/73345 · info@RMSKempten.de
Schläuche & Verbinder, Halbzeuge aus WEIDNER Laboreinrichtungs G
®
Ansprechpartner: Dr. A. Wassermann
Elastomeren & Kunststoffen 37181 Hardegsen
XRD Phasenanalytik, XRD Eigenspannung,
Tel.: 05505/94799-0 · Fax: - 20
Uster XRD Textur
www.weidner-laboreinrichtunge
00 ROLAND VETTER Laborbedarf OHG
GLOVE-BOX (CNS/Acryl), Laboreinrich
28 PF 47 · 72117 Ammerbuch
w.funda.ch Tel.: 07073/6936 · www.rvetter.de
Laborhilfsmittel
The prices are for the booking of one
heading, including the
2.3presentation of
Laborabzugsprüfung
a maximum of three freely selectable 4.2 Reinigungs
3.4 Qualitätskontrolle Desinfektionsautom
Spektroskopie
key words. & Standards
Minimum runtime:
05 Gilching TINTSCHL BIOENERGIE UND CAMPRO SCIENTIFIC GmbH
6 consecutive months
· Fax: -77 or until further
STRÖMUNGSTECHNIK AG notice. Darser Str. 2a · 14167 Berlin Riebesam GmbH & Co. KG
de Goerdelerstr. 21 · 91058 Erlangen Tel.: 030/6290189-0 · Fax: -89 Tel.: 03933/9332-39 · Fax: -44
Would you like
man Spektroskopie, a 09131/81249-10
Tel.: more prominent · Fax: display?
-19 info@campro.eu · www.campro.eu info@riebesam.de · www.riebes
Then place your business card
Laborabzugsprüfungen Umweltstandards Reinigungs - und Desinfektions-Auto
(format 90 x 42 mm) for 6 months
for a price of € 1,470 or for 12 months
for a price of € 2,820. GIT Labor-Fachzeitschrift 7/2019 ▪
7 | 2021 MEDIA GUIDE
Prices & Formats
Advertisements width/height (mm) Price € Bound-in inserts* Breite x Höhe in mm Price €
1/1 Page 210 x 297 9,235 2-page A4* 210 x 297 7,635
1/2 Page portrait 90 x 260 5,690 3-page A4 + side flip* 207 + 105 x 297 11,415
1/2 Page landscape 185 x 128 5,690 4-page A4* 420 x 297 12,400
Juniorpage 137 x 190 6,110 6-seitig A4* 414 + 203 x 297 15,990
1/3 Page portrait 58 x 260 3,550 * Head: 3 mm; Foredge: 3 mm; Foot + right: min. 3 mm
1/3 Page landscape 185 x 85 3,550
1/4 Page classic 90 x 128 2,870 Loose inserts3 weight Price €
1/4 Page portrait 43 x 260 2,870 up to 25 g 305
1/4 Page landscape 185 x 63 2,870 up to 50 g 390
1/8 Page classic 90 x128 1,815
1/8 Page landscape 185 x 30 1,815
25 % discount on regular
Job Advertisements
advertisement prices
Reprints and ePrints
Preferred Positions
Title Page + Story1 10,250 For your internet presence we would be pleased to
provide you with the PDF file of your article at a
Inside front/back page, price of 300 € (plus VAT). A printable PDF is available
185 x 260 9,840 a price of 980 € (plus VAT).
Back page1
1st right hand Prices for printing and delivery of your reprint, as well
185 x 260 9,840
page in text1 as individual special formats (e.g. with cover picture
Belly Band 450 x max. 100 7,195 and and display ad or bundling of articles) are availa-
ble on request. As are offers for reprints and eprints of
Postcards 2
130 scientific articles from Wiley peer-reviewed journals.
Contact:
Bettina Willnow,+49 (0) 6201 606 770,
Application Note 1/1 Page 1/2 Page
bettina.willnow@wiley.com
3,150 1,950
* +3 mm bleed
Terms of Payment:
Payment within 30 days without deduction.
Bank details:
J.P. Morgan AG
Taunus Turm · Taunustor 1
60310 Frankfurt, Germany
1 C
ancellation only possible up to 8 weeks before advertising deadline. IBAN: DE55501108006161517443
Title page: the picture must be coordinated with publisher in advance and BIC: CHASDEFX
Wiley-VCH GmbH has exclusive rights of it for 6 months.
VAT-Id.No.: DE136766623
Tax No.: 47020/29082
2 Postcards: Costs per thousand, affixed to a particular page on advertise-
ment or bound-in insert + insertion costs All prices are subject to the statutory VAT.
3 Costs per thousand – including postage; no discount for loose inserts, The new price list comes into effect on
sample must be sent before order can be accepted. 1 January 2021 and supersedes all previous price lists.
8 | 2021 MEDIA GUIDE
Formats
1/1 Pages
Type Area/Bleed Size 1/2 Pages
Type Area/Bleed Size Juniorpage
Type Area: Type Area: Type Area:
185 x 260 mm portrait: 90 x 260 mm 137 x 190 mm
landscape: 185 x 128 mm
Bleed Size: Bleed Size:
210 x 297 mm Bleed Size: 147 x 209 mm
portrait: 102 x 297 mm
landscape: 210 x 147 mm
1/3 Pages
Type Area/Bleed Size 1/4 Pages
Type Area/Bleed Size 1/4 | 1/8
Pages Type Area/Bleed Size
Type Area: Type Area:
portrait: 58 x 260 mm portrait: 43 x 260 mm Type Area:
landscape: 185 x 85 mm landscape: 185 x 63 mm classic: 90 x 128 mm
Bleed Size:
Bleed Size: Bleed Size: classic: 102 x 147 mm
portrait: 70 x 297 mm portrait: 54 x 297 mm
landscape: 210 x 104 mm landscape: 210 x 82 mm Type Area:
classic: 90 x 63 mm
landscape: 185 x 30 mm
Bleed Size:
classic: 102 x 82 mm
Please provide advertisements in bleed landscape: 210 x 49 mm
size with 3 mm overlap on all sides.
9 | 2021 MEDIA GUIDE
Technical Specifications
Magazine format Please observe the following points:
210 x 297 mm (width x height), A4 size 1. Embed all text or convert it into streams.
185 x 260 mm (width x height), print space 2. Use only CMYK colours.
Number of columns: 3; column width 58 mm or 3. With pixel-oriented data formats, we require a
Number of columns: 4, column width 43 mm resolution of at least 250 dpi.
4. Do not compress JPG files too strongly, or this
Print and binding methods will lead to visible loss of image quality. Use the
Sheet offset, adhesive binding “maximum” or “high” quality gradings.
Colours To avoid errors, please observe the following:
Euro scale Send all text to be used and associated files toge-
ther. Attach a hard copy/print-out to the layout
Screen ruling check. Ensure that no RGB colours are used in any
70 ruling files, including the associated files. For files from
Print profile: ISO Coated_v2_300 (39L) programmes not intended for the creation of
printed documents (e.g. Word, Excel, Powerpoint),
Loose inserts the files must always be converted. This means
Minimum insert size: 105 x 148 mm (w x h) inevitable changes in data and considerable addi-
Maximum insert size: 200 x 287 mm (w x h), tional work, which we have to add to your invoice.
the back fold must be on the long side (287 mm)
Minimum weight for single-sheets inserts: 150 g/m² Transmission options
by e-mail to kerstin.kunkel@wiley.com
Delivery of loose inserts
Delivery quantity: 25,200 copies Wiley-VCH GmbH
FAO: Kerstin Kunkel
Delivery of bound-in inserts Boschstrasse 12
Delivery quantity: 25,500 copies 69469 Weinheim, Germany
Tel.: +49 (0) 6201 606 731
The delivery address for bound-in inserts and Fax: +49 (0) 6201 606 790
any supplements will be given to you with the
order confirmation.
Data format
We accept the following data formats:
PDF, EPS, TIFF, JPG.
10 | 2021 MEDIA GUIDE
Wiley Analytical Science
A subject portal for the hybrid researcher and practitioner
Our newly launched bilingual website
Wiley Analytical Science encompasses and
expands upon the preexisting audiences of
© fenskey - stock.adobe.com
GIT Labor-Fachzeitschrift, GIT Laboratory Journal,
Imaging & Microscopy, Microscopy and Analysis,
SeparationsNow and SpectroscopyNow.
The website provides latest industry news and
research findings covering five different subjects:
separation, spectroscopy, microscopy, lab auto-
mation and equipment. In addition to the website
the bi-weekly digest newsletter provides most up Rates and Specifications
to date information to more than All desktop and mobile advertising have the
5,000 readers. option for subject or individual page targeting.
Subject targeting is based on the subject a
Wiley Analytical Science provides indispensable content piece is tagged as belonging to.
content that resonates with your target audience Subject tags will be provided upon request.
– take advantage of our reach and let us support Individual page targeting are based on the sites
you in achieving your marketing goals. navigational design. Discuss these targeting
options with your account manager
https://analyticalscience.wiley.com for more information.
Desktop Version Mobile Version*
Subject or
Run of Individual Audience
Size in pixels Site/ CTP Page Targeting Targeting Size in pixels
Position 1: Interstitial Position 1: Mobile Header Banner
Interstitial 640 x 480 175 € 220 € 240 € Large Mobile Leaderboard 320 x 100
Position 2: Header Banner Mobile Leaderboard 320 x 50
Billboard 970 x 250 175 € 220 € 240 € Small Mobile Leaderboard 300 x 50
Super Leaderboard 970 x 90 100 € 130 € 145 € Position 2: Sticky Mobile Banner
Leaderboard 728 x 90 60 € 75 € 85 € Small Mobile Leaderboard 300 x 50
Position 3: Impact Right Rail Banner Position 3: Secondary Mobile Banner
Super Rectangle 300 x 600 150 € 180 € 200 € Rectangle 300 x 250
Rectangle 300 x 250 60 € 75 € 85 € *Mobile Device Advertising is included
in Desktop Advertising rates
Position 4: Tracking Right Rail Banner
Rectangle 300 x 250 150 € 180 € 200 €
Submission Lead Time
Ad creative must be submitted at least one week ahead of deployment You can find detailed
for testing and build processing time to ensure assets are in-spec. technical information
Third-party ads must be live at time of submission.
at this link ▶
Standard & Rich Media Ads (Third-Party Served): 5 business days prior to launch11 | 2021 MEDIA GUIDE
Wiley Analytical Science
A subject portal for the hybrid researcher and practitioner
Native Advertising on
Wiley Analytical Science
Top Teaser Story – 1,740 € Top Teaser Story
Promote your product, your application note, 1,740 €
your event or any other highlight on the starting
page of a selected WAS subject channel.
Reach your target group 24/7/365.
Scope of Service:
Headline up to 60 characters incl. blanks,
one image 180 x 150 px.
The top teaser will be linked to a more compre-
hensive sponsored content on the selected
WAS subject channel. Up to 4 images, unlimited
number of characters, company contact details.
Optional add-on: link to a video.
Run time:
2 weeks on the starting page and
6 months as sponsored content on
the selected WAS subject page.
Sponsored Content – 1,250 €
Promote your product, your application
note, your event or any other highlight on
a selected WAS subject channel.
Sponsored
Scope of Service: content
Up to 4 images, unlimited number of 1,250 €
characters, company contact details.
Optional add-on: link to a video
Run time: 6 months12 | 2021 MEDIA GUIDE
Wiley Analytical Science
A subject portal for the hybrid researcher and practitioner
WAS Digest Newsletter Dates Newsletter
The bi-weekly Wiley Analytical WAS Digest German
Science Digest newsletter provides 27.01.2021
most up to date industry news to 10.02.2021
more than 5,000 subscribers. In 24.02.2021
addition, topic focused newsletter
10.03.2021
(please see page 4) and special
trade show and conference 24.03.2021
newsletter are published. 07.04.2021
Special e-newsletter 14.04.2021
Labvolution
21.04.2021
Hannover
04.–06.05.2021 28.04.2021
12.05.2021
Special e-newsletter 26.05.2021
Achema
02.06.2021
Frankfurt
14.–18.06.2021 09.06.2021
30.06.2021
18.08.2021
08.09.2021
Advertising solutions in the 22.09.2021
WAS Digest newsletter 06.10.2021
20.10.2021
Rectangle Banner 300 x 250 px 1,390 €
03.11.2021
Content Ad 1,700 €
17.11.2021
Single-Sponsored
5,000 €
(3 Banner + 2 content ads) 01.12.2021
Technical Specifications: Content Ad
Rectangle Banner: 300 x 250 px Maximum 50 characters incl. blanks for
Maximum file size: 200 KB the headline and up to 250 characters
Data formats: GIF, JPG & PNG for the body text. Unlimited number of
No 3rd Party or HTML5 tags accepted characters for the publication on the
Click-Through URLs: Required for all website. Please provide one image as a
creative files provided (GIF, JPG, PNG). JPG file in 250 x 210 px format.
Animation/Looping: No animation Destination URL for text ads should be
permitted / Static display only. direct domain and path URL. Any added
URL path code such as tracker, may
cause errors.Content Marketing
& Lead Generation
WebSeminars
Showcase your expertise, improve your brand, and build
credibility by sponsoring a WebSeminar. Connect with your
relevant audiences in an online learning environment they
depend on. We offer a wealth of opportunities to showcase
your brand, build thought leadership, deliver training, and
identify qualified customers. Our WebSeminars include live
question-and-answer sessions before and after the main
presentation. You gain invaluable data to aid your post-event
marketing strategy.
Basic
WebSeminar package We provide the following with each WebSeminar:
€ 8,750 Content support from our specialist editors
Technical processing and hosting
Premium
Direct interaction with participants during the live Q&A-session
WebSeminar package
Generation of qualified leads (GDPR-compliant)
€ 11,250
Brand awareness through a tailor-made marketing package
Registration and attendance tracking
Essential Knowledge Briefings (EKBs)
Wiley’s Essential Knowledge Briefings (EKBs) deliver a concise
overview of the most crucial current issues to professionals in
specialized science and medical fields.
Deliver your messages rapidly through a series of short, practical
guides in a mobile-enabled format for convenience and easy access.
You choose the topic – we take care of the graphic and content design and
offer you the right platform at www.essentialknowledgebriefings.com
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Engage with the
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Deliver your marketing message with an exclusive advertise-
ment on a cover page added to each article viewed from the
Wiley journal of your choice. This exclusive position gives your
company high visibility and enables targeted marketing
through geo-targeting options.
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Premium exclusive positions on highly visited article pages of renowned
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High visibility through a large display format: 1237 x 1631 pixels
Click rates of 3.5% on average
Success is easily measured by ePDF title views, ad clicks and
click-through rates
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File format: static jpg
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Data delivery at least 5 working days before the campaign starts15 | 2021 MEDIA GUIDE General Terms and Conditions for Advertisements, Supplements, Digital Advertising 1. These General Terms and Conditions shall apply to all contracts (hereinafter referred to as client shall be entitled to a reduction in payment or cancellation of the contract. Complaints “orders”) relating to the publication of one or several adverts of one advertiser (hereinafter: – except if defects are not obvious – must be asserted within four weeks from receipt of “client”) in the magazines of Wiley-VCH GmbH (hereinafter: “publisher”) for the purpose of invoice and proof. dissemination and relating to the placement of online advertising on the publisher’s web- 14. (1) The client’s claims for damages shall be excluded unless provided for otherwise herein- sites. They shall also apply to orders for third-party supplements in the magazines published after. This exclusion of liability shall also apply in favour of the publisher’s legal representati- by the publisher. The client acknowledges these General Terms and Conditions upon placing ves and vicarious agents in the event that the client asserts claims against them. an order. (2) Claims for damages on account of death, injuries or adverse health effects as well as 2. Differing, conflicting or supplemental general terms and conditions of advertising clients claims for damages caused by a violation of essential contractual obligations shall be exempt will not be recognized as an integral part of the contract, unless the publisher expressly ag- from the liability exclusion in paragraph 1. Essential contractual obligations shall mean obli- rees to them. gations, the fulfilment of which is necessary in order to achieve the objectives of the contract, 3. The following shall apply to clients wishing to place more than one advert: The discounts Liability for damages caused by intentional or grossly negligent breaches of obligations on shown in the advert price list are only granted for advertisers’ adverts which appear in a prin- the part of the publisher, his legal representatives or vicarious agents shall also be exempt ted product within one year. The timescale begins on the date of appearance of the first ad- from the liability exclusion. vert, unless a different start date has been agreed in writing upon signing of the contract. The (3) The provisions of the German Product Liability Act (ProdHaftG) shall not be affected by size of discount is based on volume. If, within a year, fewer adverts are taken than originally the above. agreed, the publisher shall be entitled to re-calculate the discount based on the difference 15. Sample print-outs will only be provided where specifically requested. The client shall be between the actual and guaranteed number taken. responsible for the correctness of the returned samples. The publisher shall observe all error 4. Upon contractual signing, the client shall be entitled to release further adverts in addition corrections made known to it within the period specified upon sending the sample. Should to the volume stated in the order within the agreed timeframe or that stated in clause 3. the client fail to return within the specified period a sample sent on time by the publisher, 5. Order cancellations must be issued in writing. The cancellation charge imposed in the case approval for print shall be deemed to have been given. of cancellation on the deadline date for the placement of the advertisement (or thereafter) 16. Unless any specific sizing requirements have been given, the amount to be charged shall is the total order value. In each specific instance, however, the client is expressly granted the be calculated based on the print size that is normal for the type of advert. right to provide proof that the contractor suffered no loss, or at any rate only a lower loss. 17. The client avouches that his is the unconditional owner of all rights of use to the adver- 6. Orders for adverts and other marketing material to be published specifically and exclusive- tising material necessary for publication and distribution. In this respect he indemnifies the ly in specific issues, specific publications or in specific places in the publication must reach the publisher from all claims by third parties, and grants the publisher the rights of usage neces- publisher in sufficient time – i.e. not later than on the date specified in the order confirmation sary for publication of the advertising material. – for the client to be able to be informed before the advert deadline of whether the order can 18. The client avouches that he is entitled to set the hyperlinks connected to the online ad- be executed in the requested manner. vertising. The client furthermore affirms that he will abide by the applicable data privacy le- 7. Adverts and online advertising not directly recognizable as adverts because of their edito- gislation – in particular of the Federal and the Teleservices Data Protection Act– and also rial layout will be clearly marked with the word “Advert” by the publisher. impose such a responsibility on their employees. Should the client use special techniques 8. The publisher reserves the right to reject advert orders – including individual adverts under such as cookies or tracking pixels to obtain or collect data from the insertion of advertising a blanket contract – or orders for inserts, on grounds of content, origin or technical format, material in the online offering of the publisher, the client also affirms that they will abide by under its own standard and factually justified principles if the content of such orders contra- the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty venes legal or regulatory stipulations or if their publication is unacceptable for the publisher. (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use This applies to orders submitted to branch offices, receiving agencies or representatives. of personal data. Orders for inserts are only binding for the publisher once the insert template has been sub- 19. Should the client fail to pay in advance, the invoice shall be sent immediately or within a mitted and approved. Inserts which, due to the format or appearance, may appear to the maximum of fourteen days after publication of the advert. The invoice must be paid within reader to be part of the newspaper or magazine, or which contain third-party adverts, shall the period given in the price list, starting from the date of receipt of invoice, unless a different not be accepted. Rejection of an order shall be communicated to the client without delay. In payment period has been agreed in individual cases. such cases, the publisher reserves the right to request repayment of any discounts granted. 20. In the event of a delay or deferral in payment, interest and recovery costs shall be added 9. The client is responsible for punctual delivery of proper ready-to-print material or sup- to the amount due. In the case of payment delay, the publisher may withhold further publi- plements or for punctual delivery of materials required for online advertising. In the case of cation under the order concerned until payment is made and demand advance payments for digital ready-to-print material the client undertakes to deliver proper artwork, complying in the remaining adverts. Where there is established doubt over the client’s ability to pay, the particular with the format or the technical specifications of the publisher, punctually for the publisher shall be entitled, even during the duration of an advertising contract, to make the print material deadline. The publisher shall request replacement for recognizably inaccurate publication of further adverts dependent on the prepayment of the sum due and the settle- or damaged printing material without delay. The publisher guarantees print quality customa- ment of outstanding invoices, regardless of the payment terms originally agreed. ry to that of the title concerned within the scope of the possibilities of the printing material. 21. The publisher shall provide, a copy of the advert along with the invoice. Depending on the Before a digital transmission of artwork, the client is responsible for ensuring by means of sui- type and scope of advertising contract, advert extracts, record pages or full record numbers table technical measures that the transmitted files are free of any computer viruses. Should will be provided. If a record can no longer be created, it will be replaced with a legally binding the publisher discover computer viruses in a file transmitted by e-mail, said file will be deleted certification from the publisher of the publication and distribution of the advert. immediately without the possibility of the client making any related claims. 22. In the event of a reduction in circulation, a price reduction may be claimed for contracts 10. Discernibly unsuitable or damaged ready-to-print material and/or advertising material is for a series of adverts if, in the overall average of the insertion year of the first advert, the to be replaced by the client immediately when requested to do so by the publisher. The cost average circulation stated in the price list or stated any other way or, if a circulation figure is of producing ordered ready-to-print material and/or of producing ordered advertising mate- not given, the average number of issues sold (for trade magazines, where appropriate, the rial as well as of substantial alterations to originally agreed versions that are requested by the average actual distribution) in the previous calendar year is not exceeded. A reduction in cir- client and for which the latter is responsible due to the technical quality of the ready-to-print culation is only deemed as a deficiency eligible for a price reduction if it amounts to material and/or advertising material supplied will be borne by the client. Should any deficien- – 20% for circulation of up to 50,000 copies cies in the ready-to-print material and/or advertising material not be immediately discernible – 15% for circulation of up to 100,000 copies during the review process, but only become discernible in the printing operation and/or upon – 10% for circulation of up to 500,000 copies insertion, the client is not entitled to raise any claims on account of an inadequate printout – 5% for circulation of up to 500,000 copies. and/or poor insertion. In addition, claims for price reductions are excluded for contracts if the publisher has given 11. Print documents will only be sent to the client if specifically requested. The obligation of the client sufficient notice of the reduction in circulation for the client to be able to cancel the safekeeping ends three months after expiry of contract. contract before publication of the adverts. 12. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up 23. The publisher shall not be responsible for any delays in performance caused by unfore- window to open when clicked on, in which audio and/or video content is reproduced) the cli- seeable events which the publisher cannot influence (such as strikes, lock-outs, disruption of ent is responsible for ensuring that the necessary approvals from GEMA [society for musical operations, etc.). After the cessation of such events, the publisher may either publish adverts performing and mechanical reproduction rights in Germany] or other copyright associations in the next possible issue of the printed work or online advertising medium, or withdraw and/or owners have been obtained. from the contract – entirely or in part. In this context, the client shall not be entitled to claim 13. The client shall be entitled to a reduction in payment or a corrected replacement advert damages. in cases of fully or partly illegible, incorrect or incomplete printing of adverts, but only to the 24. The place of performance and exclusive place of jurisdiction for all disputes shall – to the extent that the purpose of the advert is affected. This shall be excluded if the defect results extent permitted by law – be the publisher’s headquarters, at present Weinheim, Germany. from incorrect ready-to-print material (see clause 10 above). Should the publisher allow the 25. The legal code of the Federal Republic of Germany shall be applicable under exclusion of timeframe given to him to elapse or should the replacement advert still be incorrect, the the United Nations Convention on Contracts for the International Sale of Goods.
16 | 2021 MEDIA GUIDE
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isabel.brenneisen@wiley.com yadigar.aksoy@wiley.com leising@leising-marketing.de kerstin.kunkel@wiley.com17 | 2021 MEDIA GUIDE
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