Gold Coast Global Tourism Hub - Community and stakeholder consultation - Gold Coast Tourism Advisory Panel August 2019 - Queensland Department of ...

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Gold Coast Global Tourism Hub - Community and stakeholder consultation - Gold Coast Tourism Advisory Panel August 2019 - Queensland Department of ...
Gold Coast
   Global
   Tourism Hub
   Community and
   stakeholder consultation

Gold Coast Tourism Advisory Panel
August 2019
Contents
COMMUNITY AND STAKEHOLDER CONSULTATION                                      1

EXECUTIVE SUMMARY................................. 2                          COMMUNITY FEEDBACK .............................32
Tourism on the Gold Coast............................2                        Existing tourism offering and
The Global Tourism Hub proposition....... 4                                   state of the Gold Coast economy............ 33

Community consultation                                                        Limited understanding of a GTH
and feedback........................................................5         |and its offering ................................................ 35

Summary.................................................................8     Balancing the competing objectives
                                                                              of international and local markets...........36
                                                                              Opposition to the use of public land...... 37
GOLD COAST TOURISM ADVISORY PANEL........10
                                                                              Potential sites raised – support and
The role of the Tourism                                                       opposition............................................................38
Advisory Panel ..................................................10
                                                                              Saturation of the gambling market.......... 41
Membership.......................................................... 11
                                                                              Impact on community clubs .....................43
Approach............................................................... 11
                                                                              Southport’s effectiveness as a CBD.......45
                                                                              Capacity of the existing transport
HISTORY OF CASINO LICENCES                                                    infrastructure ....................................................46
TO GROW TOURISM ..................................12                          Previous development attempts
                                                                              cause investment uncertainty...................47
GLOBAL TOURISM HUB OVERVIEW................14
Objectives of a GTH........................................ 14                MITIGATIONS.......................................... 48
Predicted benefits of a GTH........................ 15                        A clear articulation of what a GTH
Criteria for new regional                                                     is and why it is needed..................................48
GTH proposals.................................................... 15          Clarification on site/private site ..............49
                                                                              Preserving green space................................50
GOLD COAST MARKET OVERVIEW..................16                                Limiting the gambling market ..................50
Strategic context for tourism                                                 Protecting community clubs ...................... 51
development....................................................... 16
                                                                              Easing traffic congestion with new
Visitation trends................................................ 19          or existing infrastructure.............................. 53
Accommodation performance
and offering........................................................24
                                                                              SUMMARY..............................................55
Convention facilities....................................... 28
The Commonwealth Games effect.........30
                                                                              APPENDICES.......................................... 56
Summary............................................................... 31
                                                                              Appendix 1: Overview of
                                                                              consultation activities....................................56
                                                                              Appendix 2: Description of a GTH........... 58

                                                                              ENDNOTES............................................. 60
2    GOLD COAST GLOBAL TOURISM HUB

     Executive summary
     On 5 March 2019, the Queensland Government approved the
     commencement of a market process to deliver a Global Tourism Hub
     (GTH) on the Gold Coast. The Minister for Innovation and Tourism
     Industry Development and Minister for the Commonwealth Games,
     Kate Jones, formed the Tourism Advisory Panel (the Panel) to support
     and assist the State in ensuring a balanced approach to fostering
     economic opportunity, tourism growth and better understanding
     community expectations.1

     TOURISM ON THE GOLD COAST                                                 Rival destinations are gaining
                                                                               international visitor market share
     Tourism is a significant driver of economic                               at the Gold Coast’s expense
     and social outcomes for the Gold Coast,
     delivering 41,000 direct and indirect                                     International holiday visitation to the
     jobs and supporting more than 3,000                                       Gold Coast has not kept up with the
     tourism businesses.2 However, there is                                    growth experienced in key competing
     clear evidence the Gold Coast is not                                      Australian destinations such as Sydney,
     keeping up with its competitors, or                                       Melbourne and Hobart over the past
     meeting its potential as an international                                 five years. In fact, between March 2015
     tourism destination.                                                      and March 2019 international holiday
                                                                               visitation to the Gold Coast achieved a
                                                                               compound annual growth rate of only
                                                                               5.8 per cent compared to the national
                                                                               average of 8.7 per cent.3

     INTERNATIONAL HOLIDAY VISITATION (YEAR ENDING MARCH 2015 TO MARCH 2019)
                      2500
                                                                                                               Sydney
                      2000                                                                                     CAGR = 7.8%

                                                                                                               Melbourne
    Visitors (000s)

                      1500
                                                                                                               CAGR = 10.7%

                      1000
                                                                                                               Gold Coast
                                                                                                               CAGR = 5.8%
                       500
                                                                                                               Hobart and the South
                                                                                                               CAGR = 14.3%
                        0
                             YE Mar 2015   YE Mar 2016           YE Mar 2017             YE Mar 2018   YE Mar 2019
     SOURCE: Tourism Research Australia, National and International Visitor Surveys, March 2015 – March 2019
                                                           International Holiday Visitation
                                                         Year Ending December 2014 to 2018
COMMUNITY AND STAKEHOLDER CONSULTATION       3

For the year ending March 2019, the           The Gold Coast has great natural
average length of stay for international      attractions, but on their own they
holiday visitors to the Gold Coast            won’t drive international tourism
was 5.6 days, a slight decrease from
5.9 days in the year to March 2015.4          In a 2013 survey conducted by Tourism
Despite the positive effect of the            Research Australia, only five per cent
Commonwealth Games, this is lower than        of visitors indicated that the main
the average length of stay in Sydney,         reason they visited the Gold Coast
Melbourne and Hobart (10.4, 9.2 and 5.7       was for the “variety of things to do”.13
days, respectively).5                         Through consultation, some stakeholders
                                              suggested the Gold Coast’s main tourism
                                              drawcards were the ‘green and gold’:
The Gold Coast’s tourism industry             the hinterland and beaches. While
is built mainly on domestic, not              these natural offerings will continue to
international visitors                        play a key role in attracting tourists,
                                              on their own they are not likely to
While domestic tourism for the Gold
                                              drive significant increases in tourism,
Coast is up 16.8 per cent in the year
                                              particularly international tourism.
to March 2019,6 international tourism
declined by 2.1 per cent.7 This represents    A significant growing international
a decrease of 22,000 international            tourism market is Chinese holidaymakers.
visitors to the Gold Coast. Over the same     Chinese tourism to Australia is predicted
period international visitors increased       to increase approximately 170 per cent
by approximately 132,000 to Melbourne,        between 201814 and 2026–27.15 However,
11,000 to Sydney and 9,000 to Hobart.8        in the year ending March 2019, the
                                              number of Chinese visitors to the Gold
This matters because domestic visitors to
                                              Coast fell by 17.1 per cent.16 As well,
the Gold Coast spend on average $900,
                                              in 2018 the number of nights Chinese
while international visitors spend $1,323,
                                              holidaymakers spent in the city fell by
or 32 per cent more.9
                                              17.2 per cent.17
In the year ending March 2019, the
                                              The following facts help guide what the
total domestic market (daytrippers and
                                              Gold Coast may need to develop in order
overnight) accounted for a significant
                                              to capture its share of the significant
92 per cent of the total visitor numbers,
                                              increase in future Chinese visitation
while more lucrative international
                                              expected nationally:
visitors only contributed eight per
cent of total visitation.10 11 Some 80        • A 2016 McKinsey report finds that
per cent of visitors travel to the region       “the popularity of international
by car.12 These statistics suggest that         travel is astounding among Chinese
the Gold Coast is not living up to              consumers”, but also that the
its self-image, or its potential as an          Chinese favour luxury products
international tourism destination and           and experiences;18
requires significant investment to attract
international visitors.
4   GOLD COAST GLOBAL TOURISM HUB

    • The 2017 Hurun report into Chinese            The GCCEC has been the subject of
      tourism indicates a strong preference         numerous reviews into its capacity,
      by Chinese travellers for luxury hotels       constraints and future capability as an
      and fine dining experiences.19 In fact,       international and domestic convention
      hotel quality, including brand, service       location. The GCCEC is struggling
      and facility, is ranked as the most           to meet the requirements of event
      important factor for Chinese tourists         organisers due to capacity constraints.24
      when booking accommodation;20 and
                                                    Finding alternative convention facilities is
    • A Tourism Research Australia report           not proving difficult for event organisers
      into Australia’s potential to attract         with the last seven years seeing
      Chinese tourists points to their desire       significant upgrades and expansions to
      to “flaunt” their ability to travel and       centres in Brisbane, Sydney, Melbourne
      experience unique offerings.21                and Adelaide. The GCCEC has not
                                                    experienced any major redevelopment
                                                    since an expansion in 2008.
    The region is falling short of its
    own tourism objectives                          With demand for convention space
                                                    increasing, and newer larger facilities
    The Gold Coast Destination Tourism
                                                    accessible in other locations around the
    Management plan 2014–2020 (DTMP) set
                                                    country, the Gold Coast will continue
    a number of objectives for the growth
                                                    to lose business traveller market share
    of the industry. For example it has an
                                                    unless significant change is made.
    ambition to increase overnight visitor
    expenditure to $7 billion between 2014          Interviewees in the consultation process
    and 2020,22 which on current projections        also raised the concern that there is
    will not be met. The DTMP also sets             no venue on the Gold Coast which can
    the goal of delivering three medium-            accommodate large-scale “Las Vegas
    term catalyst projects following the            style” shows and that the creation of
    Commonwealth Games, including an                an alternative entertainment venue
    integrated resort development (IRD).            is warranted.
    A GTH is similar to an IRD, but with an
    additional emphasis on an urban renewal
    objective. While some progress has been
    made on delivering catalyst projects, this      THE GLOBAL TOURISM HUB
    goal has also not been met.                     PROPOSITION
                                                    Recognising the need to stimulate
    Convention and entertainment                    tourism investment, in 2013 the then LNP
    facilities are not capable of                   State Government issued a casino licence
    meeting market opportunities                    as part of an IRD.25 A previous attempt to
                                                    create an IRD on Wavebreak Island and
    In the year ending March 2019, more
                                                    then The Spit failed in part because of
    than 600,000 people visited the Gold
                                                    community opposition to those locations
    Coast for primarily business reasons,
                                                    being used for this purpose.
    injecting upwards of $532 million into
    the local economy.23 The majority of the        The current State Government has begun
    large business events, and the associated       a new process to attract proposals from
    visitors, are likely to have been held at the   the global market to develop a GTH. A
    region’s primary business and conference        GTH is described as a high quality, mixed
    venue – the Gold Coast Convention and           use destination aimed at providing tourism,
    Exhibition Centre (GCCEC).                      leisure and entertainment facilities for the
COMMUNITY AND STAKEHOLDER CONSULTATION        5

local, domestic and international market.        Overall, 56 per cent of Gold Coast
It typically covers several hectares and         residents surveyed as part of the Panel’s
often includes iconic architecture, five         work, strongly or somewhat support
or six star hotels, convention facilities,       the development of a GTH when the
entertainment arenas, theme parks, luxury        description in Appendix 2 is provided.
retail, signature food and beverage outlets,     They do so because they recognise
public attractions and extensive public          it will help the local economy, attract
open space and recreation facilities. For        more tourists or because it sounds
the Gold Coast GTH, the casino licence           appealing and unique. Eighty per cent
created in 2013 is currently being offered       of survey respondents also agree that
as part of the process to secure the level of    a GTH will create more jobs for locals.
investment necessary for the development         However, there is strong desire for more
of new tourism infrastructure.26                 information on the location and look of
                                                 the proposed development.

                                                 Only 13 per cent of residents surveyed
COMMUNITY CONSULTATION                           strongly or somewhat oppose a new
AND FEEDBACK                                     IRD for the Gold Coast. They do so
                                                 because of concerns that there is too
In order to inform itself of community           much development on the Gold Coast,
sentiment regarding a GTH, the Panel             they dislike the idea of a second casino
undertook the following consultation             or they don’t believe it is well enough
(detailed in Appendix 1):                        differentiated from what the region
                                                 already has. The remaining 31 per cent
• One-on-one consultations with                  neither support nor oppose, or are unsure.
  38 stakeholders/groups from
  local and state government,                    This result can be interpreted as a
  businesses, community groups                   reasonably strong level of support as
  and representatives from tourism,              56 per cent of respondents support a
  education and industry bodies                  GTH once a description is read. Before
  including members of clubs, hotels,            a description is read, support is 28
  pubs and the existing casino;                  per cent. This demonstrates both the
                                                 need to effectively communicate with
• Four focus groups consisting Gold              residents about the features of the
  Coast residents (with approximately            proposition which go beyond a casino
  eight residents randomly selected for          and the benefits a GTH can deliver.
  each group);                                   Without a significant effort to inform the
• An online survey of 546 Gold Coast             community, support for a GTH could be
  residents; and                                 easily eroded to levels below the current
                                                 28 per cent by those who strongly
• An analysis of 211 written submissions         oppose the development.
  received via email and post, following
  a call for submissions advertised              Despite the level of general community
  in the Gold Coast Bulletin and an              support, many specific interest groups
  email to Gold Coast business leaders           and influential stakeholders are vocally
  requesting their position on the GTH.          opposed to the proposition. That
                                                 opposition can be summarised into a
                                                 number of dominant themes.
6   GOLD COAST GLOBAL TOURISM HUB

    Opposition to the use of                       Location
    public land
                                                   For many, location is the dominant
    An option for the State Government             consideration in whether they support
    is to contribute public land to the            or oppose a GTH. In fact, 68 per cent of
    developer of a GTH. This is a legitimate       those surveyed agree their support for a
    way of incentivising the private sector to     GTH is dependent on location indicating
    consider the significant investment that a     a site must be declared before public
    GTH entails. It is also a way for the State    opinion on a GTH can truly be tested.
    Government to strengthen its negotiating
    authority and be more prescriptive about       While 62 per cent of those surveyed said
    the nature of a GTH to ensure it meets         the GTH will help bring to life some areas
    the tourism objectives of the Gold Coast.      of the Gold Coast that aren’t thriving,
                                                   the precise location is a hotly contested
    However, some individuals and                  subject. For example, through the
    community groups are opposed to                consultation period it was suggested that
    the use of public land for this purpose.       a GTH could be used to catalyse new
    The opposition stems from either               development as part of an urban renewal
    an ideological opposition to a State           effort in Southport to create a genuine
    contribution to the private sector,            CBD for the city. Others suggest that
    a concern about the loss of public             Southport should remain (or become)
    open space and/or a concern that it will       the administrative centre of the Coast
    impact where they live.                        and that tourism development of this
                                                   kind is better located elsewhere, like
    It is difficult to mitigate against the        Surfers Paradise or Broadbeach.
    ideological opposition, however a private
    sector proponent can be compelled as           In any case, it seems clear that many
    part of the arrangement to provide an          on the Gold Coast are waiting for a
    equivalent or greater amount of public open    location to be announced before deciding
    space. In fact, if the development generated   their position on a GTH. Perhaps not
    the same or more public open space, 43 per     surprisingly this suggests that for some,
    cent of survey respondents are more likely     local impacts to amenity, whether
    to support a GTH on public land.               perceived or real, will be more important
                                                   than benefits to the Gold Coast as a whole.
    The ultimate mitigation to deal with this
    concern is to locate the GTH on a fit for
    purpose site which is currently privately      Impact on community clubs
    held. Many of those consulted who cite
                                                   Clubs and their representative bodies
    the use of public land as their primary
                                                   have made a compelling case that Gold
    motivation for opposing a GTH said they
                                                   Coast clubs operate within a fiercely
    would be supportive if it were located on
                                                   competitive environment. They compete
    private land.
                                                   with each other, hotels and The Star (the
    If private land is identified, the challenge   existing casino on the Gold Coast) for
    becomes maintaining sufficient leverage        revenue, particularly gambling revenue
    for the State Government in negotiating        derived from local residents through
    an outcome that’s worthwhile for the           electronic gaming machines (EGMs).
    Gold Coast. On the other hand, were
                                                   Clubs are seriously concerned about
    the State Government to do what was
                                                   their ongoing viability in the event of a
    necessary to be in a position to offer a
                                                   GTH being developed. They argue that
    private site, this could have significant
                                                   any additional gambling options for local
    implications for taxpayers and add
                                                   residents will logically exacerbate the
    complexity and potentially considerable
                                                   competition in a saturated market. And the
    time to the process.
                                                   Panel is strongly supportive of this view.
COMMUNITY AND STAKEHOLDER CONSULTATION                                    7

Unlike The Star and hotels, clubs exist        Concerns about gambling
primarily to serve the community and the
purpose for which they were created. For       Many individuals and community groups
this reason the Panel strongly believes        interviewed as part of this process
that clubs should have their concerns          expressed their concern about the
carefully considered and addressed in the      impact of gambling on the community.
event a GTH proceeds.                          Statistics about the number of EGMs
                                               per head of population are cited as a
Possible mitigations, outlined further         basis for this concern. However, figures
in this report, involve tax relief during      provided by the Office of Liquor and
the initial period of a likely decline         Gaming Regulation differ from those
in gambling revenue, a rebate for              provided by The Star:
community contributions, other
regulatory relief and an entry levy to the     NUMBER OF EGMS PER HEAD OF POPULATION

casino floor of a GTH for locals, as exists
                                                                  25
in some international jurisdictions. The                                                                    Sydney
Panel is strongly supportive of a range of
mitigations, such as these, being granted
                                                                  20
                                                                       Gold Coast
                                                                                                            22.7
to clubs operating in the Gold Coast
                                                                         17.7
                                               per 1,000 adults

                                                                  15
region if the GTH proceeds. However,                                                Sydney    Gold Coast
the introduction of an entry levy raises                                               13
issues of competitive neutrality so
                                                                  10                            12.2
consideration will be needed to balance                            5
the requirements of the incoming casino
with those placed on the existing casino.                         0
                                                                          Figures provided    Figures provided by the
The State Government has made a                                              by The Star 28     Office of Liquor and
commitment that there will be no overall                                                        Gaming Regulation
increase in the number of EGMs in                                                                      (OLGR) 29
the region as a result of a GTH.27 This        The discrepancy lies in differing
suggests some kind of buy-back scheme          catchment definitions of the Gold
may be adopted in order to accumulate          Coast and Sydney, and whether the
the EGMs required for the GTH. Many            total population is included or just
stakeholders identify that EGMs generate       those over 18 years of age. Regardless
more revenue when located in a casino          of these facts, the concerns about the
than in a community club. The State            impact of gambling on the community
Government has said that its motivation        are no doubt genuinely held. However,
for pursuing a GTH is to achieve tourism       the survey of Gold Coast residents
outcomes for the Gold Coast, rather            suggests the general community is not as
than increased revenue. With increased         concerned about the inclusion of a casino
revenue from a GTH, the Government             as part of a GTH.
should be in a position to compensate
clubs and underpin their efforts to remain     Sixty-seven per cent of survey
viable through any buy-back scheme and         respondents agreed or are neutral about
ongoing tax measures.                          including a casino as part of the GTH
                                               development on the Gold Coast. Among
                                               those that agree, the unprompted
                                               reasons are because it will attract more
                                               tourists (41 per cent), be an entertainment
                                               option for residents and tourists (14 per
                                               cent), and provide good returns for the
                                               economy and jobs (12 per cent).
8   GOLD COAST GLOBAL TOURISM HUB

    The 28 per cent of survey respondents          meet the need to grow international
    who disagreed (five per cent had no view)      tourist visitation.
    with including a casino as part of the
    development did so due to concerns about       The survey results demonstrate that
    adding a second casino when the Gold           a majority of Gold Coast residents
    Coast already has one (46 per cent) and        are supportive of a GTH, once the
    concerns around gambling (35 per cent).        detail of the concept is explained to
                                                   them. However, a GTH is also strongly
                                                   opposed by a number of vocal groups
    Uniqueness                                     and individuals, and by those with
                                                   a commercial self-interest. These
    The other factor which is relevant to the
                                                   opponents are dominating the public
    impact of a GTH on the local gambling
                                                   debate, largely because the GTH has not
    market is its size. Should a GTH be
                                                   been well explained and does not have
    large and attractive enough to draw
                                                   vocal local supporters.
    international tourists, it was suggested
    that it would unlikely compete with or         There are ways to mitigate many of
    adversely impact clubs, pubs and The Star.     the genuine concerns being expressed.
                                                   However, without a willingness and
    Some saw the State Government’s
                                                   concerted effort to deal with these
    current description of a GTH as a mere
                                                   concerns, and strong local advocacy
    replication of what is currently available
                                                   for and effective communication about
    on the Gold Coast. In fact, 43 per cent of
                                                   the benefits of the proposition, the
    surveyed residents believe the current
                                                   opponents are likely to further erode
    description sounds too similar to what
                                                   public support over time. Prolonged
    the Gold Coast already has, rather than
                                                   speculation about the site will only
    something new.
                                                   exacerbate this situation and should be
    This is likely to be a deficiency in the       addressed prior to proceeding with an
    current description’s effectiveness            EOI process.
    in conveying the vision. However, it
                                                   Progressing a GTH at this time is likely to
    does point to the need for the State
                                                   require local supporters to become much
    Government to be prescriptive about
                                                   more vocal. It would also require the
    what it requires from proponents in the
                                                   State Government to address concerns
    Expressions of Interest (EOI) process. The
                                                   about the site and industry impacts
    risk in “letting the market decide” is that
                                                   sufficiently to allow overall benefits for
    the GTH may not be sufficiently large,
                                                   the Gold Coast to outweigh specific
    sufficiently iconic and sufficiently aligned
                                                   local opposition.
    to the Gold Coast’s existing uniqueness to
    attract international visitors.                In order to enhance overall benefit
                                                   and address many of the mitigation
                                                   suggestions made in this report, the State
                                                   Government should not leave the nature
    SUMMARY                                        of the GTH wholly to proponents to
                                                   decide. The State Government needs to
    The case for a GTH which addresses the
                                                   be more prescriptive about what the Gold
    need to attract particularly international
                                                   Coast needs in its procurement process:
    visitors to the Gold Coast is strong.
                                                   a GTH of sufficient scale and uniqueness
    Without development of this kind, the
                                                   to leverage the Gold Coast’s existing
    Gold Coast is likely to continue to lose
                                                   advantages, such as its beaches, and that
    tourism market share to its competitors.
                                                   it attracts international tourists without
    This is the Panel’s primary concern as
                                                   adding considerably to the already highly
    there is limited evidence to suggest
                                                   competitive local gambling market.
    that currently proposed projects
COMMUNITY AND STAKEHOLDER CONSULTATION           9

A GTH may also be an opportunity                    • Incorporates effective traffic
to address the concerns expressed                     mobility solutions;
about the city’s convention and
entertainment facilities.                           • Contributes positively to the urban
                                                      renewal and public realm of the
The Panel is also persuaded that a GTH                Gold Coast; and
would have a considerable impact on
local community clubs. Ways should be               • Does not result in an overall
found to compensate clubs through the                 increase in the number of EGMs in
increased revenue a GTH would generate                the region.
for the State, to underpin their ongoing         2. Ensure that the legitimate concerns
viability and their vital community work.           of Gold Coast community clubs are
Tourism data indicates that the case for            addressed through a package of
a GTH and the benefits it could deliver             measures designed to underpin Gold
is strong and without new, significant              Coast clubs’ ongoing viability. In
infrastructure such as a GTH, the Gold              particular:
Coast is not likely to meet its objectives          • No tax on gaming revenue for the
to increase international tourist visitation.         18 months immediately following
However, this is challenged by a lack                 the GTH’s opening;
of social licence from the Gold Coast
community. In order to build a social               • Tax rebate on contributions made
licence for the GTH proposition, the                  to the community; and
Tourism Advisory Panel suggests the
Queensland Government:                              • Relaxation of noise restrictions
                                                      currently imposed on the industry.
1. Address the mitigations suggested
   in this report, including making              3. Identify a public site to allow the
   them conditions in the procurement               State Government to be prescriptive
   process. In particular, proponents               to proponents about what the
   should be required to demonstrate                development must include, or establish
   that their proposal:                             a process to identify a fit for purpose
                                                    private site, noting this is likely to add
   • Is aimed at attracting primarily               cost and time to the process.
     international tourists by ensuring:
                                                 4. Seek to involve the City of Gold Coast
      a. The investment is of sufficient            for appropriate technical input.
         scale;
                                                 5. Change the terminology from Gold
      b. It takes advantage of the Gold             Coast Global Tourism Hub to Gold
         Coast’s existing advantages (its           Coast Integrated Resort Development
         beaches and the hinterland);               (IRD) as the term GTH is confusing and
                                                    does not resonate with stakeholders or
      c. Incorporates larger convention             the community.
         space and/or entertainment
         facilities to capture currently         6. Communicate with the Gold Coast
         missed opportunities; and                  community the case for an IRD
                                                    identified in this report, particularly
      d. It is unique in the world, in terms        given the Gold Coast’s international
         of the experience it provides;             tourism performance. This would
   • Results in no overall loss of public           require a comprehensive education
     open space;                                    program, identifying the location and
                                                    expected benefits.
10   GOLD COAST GLOBAL TOURISM HUB

     Gold Coast Tourism
     Advisory Panel
     On 5 March 2019 the Queensland Government approved the
     commencement of a market process to deliver a GTH on the Gold
     Coast. As part of the process, the Minister for Innovation and Tourism
     Industry Development and Minister for the Commonwealth Games,
     Kate Jones, formed the Tourism Advisory Panel to gather and advise
     on the community sentiment surrounding the proposal, including
     the key issues and potential mitigation options to inform a Cabinet
     submission at the completion of the EOI process.

     THE ROLE OF THE TOURISM                     • Advise on how the Gold Coast
     ADVISORY PANEL                                GTH can best support the key
                                                   objectives of growing tourism, jobs
     The role of the Panel is to:                  and new opportunities for Gold
     • Provide advice, direction and support       Coast businesses;
       to the Minister for Innovation and        • Support and assist the State in
       Tourism Industry Development and            ensuring a balanced approach to
       Minister for the Commonwealth               fostering economic opportunity
       Games on key issues for the Gold            and addressing community
       Coast GTH;                                  expectations; and
     • Advise on strategies to assist relevant   • Advocate to ensure the Gold Coast’s
       communities to be kept informed of          interests as Australia’s premier tourism
       the status and impacts of the Gold          destination are heard and considered
       Coast GTH;                                  in the Gold Coast GTH process.30
COMMUNITY AND STAKEHOLDER CONSULTATION         11

                                                This report advises on aspects of the
MEMBERSHIP                                      Gold Coast tourism industry and outlines
                                                the results of the stakeholder and
The Panel consists of prominent Gold            community engagement undertaken to
Coast community members to leverage             understand the sentiment surrounding
the engagement with community                   the proposed GTH on the Gold Coast
groups, businesses and individuals. Panel       and identify potential mitigations for
members include:                                overcoming community concerns.
• John Witheriff, Chairman, MinterEllison       A range of engagement methods were
  Gold Coast (Panel Chair);                     used by the Panel to achieve a broad
                                                reach and understand community
• Tony Cochrane, Chairman, Gold
                                                sentiment. These methods included
  Coast Suns;
                                                individual interviews, focus groups, an
• John Morris, Board Director,                  online survey, written submissions and
  Destination Gold Coast;                       emails to more than 200 Gold Coast
                                                business leaders calling for their position
• Dale Dickson, Chief Executive Officer,        on a GTH (as outlined in Appendix 1).
  City of Gold Coast; and

• Chris Mills, Chief Executive Officer, Gold
  Coast Airport (until 30 June 2019).

APPROACH
The Panel was tasked with carrying
out the project in a phased approach
as follows:

1.   Registration of Interest and EOI:
     Stakeholder engagement to test
     community sentiment and key issues
     together with potential mitigation
     options to inform a Cabinet
     submission at the completion of the
     EOI process.

2. Request for Detailed Proposals:
   Provide advice on key community
   matters that should be taken into
   account in the preparation and
   assessment of the Request for
   Detailed Proposals.31
12   GOLD COAST GLOBAL TOURISM HUB

     History of casino
     licences to grow
     tourism
     The State Government has long been focused on stimulating upfront
     investment, and ongoing renewal of, internationally acclaimed tourism
     infrastructure that will act as a catalyst for long-term growth in
     Queensland’s tourism and service sector economies.

     In 2013, in support of these objectives,     To sustain this position and ensure the
     the then LNP State Government issued         region maintained its market share of
     three additional casino licences.32          international tourism, the Gold Coast was
     The location of these licences were          awarded one of the allocated regional
     Brisbane (Queen’s Wharf) and two             casino licences. This licence was intended
     additional licences allocated to regional    to underpin a broader IRD to drive
     Queensland.33                                tourism, jobs and economic return for the
                                                  region.37 The other licence was awarded
     The Gold Coast is one of the fastest         to Cairns.
     growing cities in Australia with the
     resident population of 606,774 forecast      With years of history, the motivation for
     to reach 943,686 by 2041.34 The region       these licences remains the same today as
     is also one of Queensland’s premier          it did in 2013:
     tourist destinations, hosting more than
     12 million visitors and holding more than    • To “spread the tourism benefits across
     60 major events each year.35 Tourism           Queensland, whilst simultaneously
     remains a significant economic driver          growing construction, creating
     for the region, representing $5 billion of     hundreds of local jobs and boosting
     the city’s $31 billion economy, delivering     the economy”;38
     41,000 direct and indirect jobs, and         • To “ensure Queensland can attract
     supporting more than 3,000 tourism             international tourists and businesses
     businesses in 2016–17.36                       for generations to come”;39
COMMUNITY AND STAKEHOLDER CONSULTATION   13

• To “revitalise the tourism and
    construction pillars of the
    Queensland economy”;40

  • To “be a key provider of tourism
    infrastructure, including hotels,
    restaurants and conference facilities
    that can support major events and
    raise Queensland’s profile as a tourism
    destination”;41 and

  • To “attract interstate and international
    tourists as both these centres
    (Gold Coast and Cairns) have
    international airports”.42

  Just months after these casino licences
  were announced, the need to attract
  new investment and drive the long-
  term success of tourism in the city was
  highlighted in the Gold Coast DTMP
  2014–2020.43 This is outlined in more
  detail in the Gold Coast Market Overview
  section of this report.
14   GOLD COAST GLOBAL TOURISM HUB

     Global Tourism Hub
     overview
     A suite of economic policies and strategies are in place that aim to deliver
     long-term growth in Queensland’s tourism and service sector economies.
     The Queensland Government’s strategy for GTHs is one of these.

     The GTH strategy is designed to                 renewal. The description provided to
     incentivise the private sector to support       those consulted throughout this process
     Government objectives of boosting               is outlined in Appendix 2.
     tourism, strengthening the Queensland
     economy and creating more jobs across
     the state.44
                                                     OBJECTIVES OF A GTH
     The Government describes a GTH as
     a high quality, mixed use destination           The Queensland Government states that
     aimed at providing tourism, leisure and         GTHs are designed to:
     entertainment facilities for the local,
     domestic and international market.45            • Deliver world-class tourism
     As a destination in itself, a GTH covers          infrastructure – accelerating tourism
     several hectares and often includes               growth and supporting local
     iconic architecture, five or six star hotels,     infrastructure opportunities;
     convention facilities, entertainment            • Develop integrated resorts with
     arenas, theme parks, luxury retail,               a broad range of tourist related
     signature food and beverage outlets,              facilities and attractions and other
     public attractions and extensive public           tourism infrastructure;
     open space and recreation facilities.46
     For the Gold Coast GTH, a casino licence        • Support the Government’s broader
     is offered as part of the process to              tourism strategy by encouraging more
     secure the level of investment necessary          direct flights from Asia and increase
     for the development of new tourism                visitors’ length of stay, spend per night
     infrastructure.47 Essentially the outcome         and repeat visitation;
     being sought is the same as what will
     be achieved for Brisbane through                • Deliver catalytic projects that support
     the Queen’s Wharf project, including              city building objectives and other
     attracting international visitors and urban       complementary projects;
COMMUNITY AND STAKEHOLDER CONSULTATION          15

• Optimise broader community gains
    including regional jobs, investment        CRITERIA FOR NEW REGIONAL
    and associated flow-on developments        GTH PROPOSALS
    including enhancing public realm; and
                                               The Queensland Government states that
  • Provide high-quality accommodation         any new regional GTH proposal must:
    and a range of experiences
    encouraging longer visitor stays and       • Be located within close proximity
    greater tourism expenditure.48               to a major population centre with a
                                                 catchment of at least 150,000 people
                                                 within a 70 kilometre radius of the
                                                 regional centre;
  PREDICTED BENEFITS OF A GTH
                                               • Be near an operational international
  Developments of any kind can inject            airport or an airport that is
  significant direct and indirect benefits       capable of being upgraded to
  to the local economy, the community in         international standards;
  which it operates, and Queensland more
                                               • Have well-established transport
  broadly. The Government states that the
                                                 networks and significant existing
  Gold Coast GTH has the potential to:
                                                 tourism infrastructure with identified
  • Provide the next generation of careers       growth potential; and
    and employment for the Gold Coast
                                               • Include significant capital investment
    (could create an expected 6,000
                                                 and commence construction within 18
    jobs and attract an extra one million
                                                 months of contractual close.
    visitors annually);
                                               Being a key tourism destination, the
  • Pave the future for Australia’s
                                               Gold Coast was selected as a potential
    sixth largest city, with a population
                                               location for the state’s newest GTH
    forecasted to double in the next
                                               due to its alignment to the criteria.
    35 years;
                                               This includes:
  • Celebrate the natural beauty of the
                                               • A resident population of 606,774
    iconic Gold Coast locale;
                                                 people (as at 30 June 2018), forecast
  • Reinforce the region’s reputation as         to grow to 943,686 by 2041;50
    Queensland’s tourism capital;
                                               • Serviced by the Gold Coast
  • Create new opportunities for existing        International Airport and
    businesses in the Gold Coast region;         transit connections to Brisbane
                                                 International Airport;
  • Support future infrastructure
    requirements on and around the             • Established public transport network,
    project site; and                            including a heavy rail, light rail and bus
                                                 network; and
  • Provide significant community benefit,
    including open space, entertainment,       • Existing accommodation supply
    recreational and cultural facilities.49      across all star ratings and styles.

                                               Investment and construction obligations
                                               will be progressed as part of later
                                               processes awarding a proponent.
16   GOLD COAST GLOBAL TOURISM HUB

     Gold Coast market
     overview

     STRATEGIC CONTEXT FOR                      Advancing Tourism 2016–2052
     TOURISM DEVELOPMENT                        Queensland Government

     A range of policies across all levels of   • Grow quality products, events
     government outline the intention to          and experiences.
     stimulate economic development through
     tourism. A number of tourism strategies    • Invest in infrastructure and access.
     within Commonwealth, State and Local       • Seize the opportunity in Asia.
     Governments and key local industry
     bodies are shown below along with their    • Position Queensland as a
     relevant tourism development objectives.     leading destination for tourism
                                                  infrastructure investment.
     Tourism 202051                             • Improve access to tourism transport
     Commonwealth Government                      and infrastructure.
     • Encourage high-quality                   • Connecting Asia to the regions.
       tourism experiences, including
       Indigenous tourism.
                                                Shaping SEQ53
     • Work with industry to support the        Queensland Government
       development of tourism infrastructure
       that can drive demand.                   • Build upon the region’s international
                                                  brand to promote tourism
                                                  opportunities that will enhance
                                                  economic, environment, social and
                                                  cultural benefits.

                                                • Facilitate tourism opportunities by
                                                  enhancing enabling infrastructure
                                                  and services, particularly airports,
                                                  major roads and rail, and
                                                  digital technology.
COMMUNITY AND STAKEHOLDER CONSULTATION       17

                                                     Gold Coast 202254
                                                     City of Gold Coast
    The 2019-20 Queensland
    budget recently committed                        • We have infrastructure that
    the following funds, for which                     supports productivity and growth.
                                                       We have connected and vibrant
    the Gold Coast destination
                                                       economic precincts.
    and businesses are eligible.
                                                     • We are a globally recognised tourism
                                                       destination. Our city attracts visitors
                                                       from all over the world.
            $19.9 million
            to the Growing Tourism                   • Facilitate the development of
            Infrastructure Fund to increase
            visitor expenditure through                world-class tourism infrastructure to
            investment in tourism infrastructure.      grow the city’s reputation as a premier
                                                       tourism destination.

                                                     • We have a positive global reputation.
            $14.4 million                              We are an emerging world-class
            under the Attracting Tourism Fund
            to position Queensland as                  boutique city attracting trade
            Australia’s leading tourism                and investment.
            destination by delivering landmark
            tourism products and projects.
                                                     Economic Development
                                                     Strategy 202355
            $3.8 million                             City of Gold Coast
            under the Connecting with Asia
            initiative to grow tourism and make      • Identify and deliver projects to
            Queensland the destination of
            choice for visitors from South East        maximise economic outcomes and
            Asian countries.                           the city’s reputation as a world-class
                                                       tourist destination.

                                                     • Grow the city’s reputation as a
            $21.4 million                              premier tourism destination through
            over two years for GTHs in Cairns
            and the Gold Coast to progress             the development of world-class
            market approaches, as well as              tourism infrastructure.
            Queen’s Wharf contractual
            obligations and trails programs.
                                                     • Deliver a plan aimed at attracting
                                                       investment into tourism
                                                       infrastructure.
            $807.5 million
            towards infrastructure on the
            Gold Coast.

SOURCE: https://budget.qld.gov.au/
18   GOLD COAST GLOBAL TOURISM HUB

     Destination Tourism                         • Ensure the tourism industry capitalises
     Management Plan 2014–202056                   on the legacy opportunities presented
     Queensland Government, City of Gold           by the event (Commonwealth Games).
     Coast, Destination Gold Coast
                                                 • Improve competitiveness of the Gold
     • Actively engage and support                 Coast in securing major new events for
       major catalyst, revitalisation and          the city.
       development opportunities which
                                                 The DTMP sets the ambitious target of
       complement or expand the core
                                                 doubling overnight visitor expenditure to
       destination hero experiences and the
                                                 $7 billion per annum by 2020.58 In the year
       evolving desires of key source markets
                                                 ending March 2019, the region achieved
       and best prospect segments to increase
                                                 overnight visitor expenditure of $5 billion
       visitor expenditure, length of stay and
                                                 – trailing the objective by $2 billion. This
       repeat visitation.
                                                 consisted of $3.6 billion from overnight
     • Development of appropriate                domestic visitors59 and $1.36 billion from
       world-class event infrastructure and      the overnight international market.60
       delivery capability.
                                                 The 2020 target planned to see 19 million
     • Identify and secure potential investors   domestic visitor nights in the Gold Coast
       for new tourism infrastructure            by 2020.61 However, while a significant
       and attractions.                          increase was achieved in the year ending
                                                 March 2019, in part achieved by a boost
     • Delivery of a catalyst project under      from the Commonwealth Games, that
       each hero experiences.                    period still only brought 15.8 million
                                                 domestic visitor nights to the Gold
     • Alignment of the City’s investments to
                                                 Coast, contributing $3.6 billion towards
       building hero experiences.
                                                 the target.62
     • Three medium-term catalyst projects
                                                 The DTMP also sets the goal of delivering
       to follow the Gold Coast 2018
                                                 a catalyst project under each hero
       Commonwealth GamesTM (GC2018).
                                                 experience, and three medium-term
     • Introduce a destination wide focus on     catalyst projects following the
       quality and service delivery.             Commonwealth Games. Catalyst projects
                                                 listed includes a purpose-built dive
                                                 attraction, iconic surf museum, IRD,
     Destination Gold Coast Five Year            mountain bike and adventure trails, and
     Plan 2017–202157                            staging and events infrastructure. While
     Destination Gold Coast                      some progress has been made, this goal
                                                 has not been met.
     • Deliver an evolved tourism brand which
       is relevant and appealing for visitors,   The Queensland Government’s proposed
       true to the destination, competitively    GTH for the Gold Coast seeks to address
       focused and aligned with the City of      many of the policy objectives of these
       Gold Coast’s broader city positioning.    tourism strategies. It is unlikely that the
                                                 ambitious objectives set for the Gold
     • Maximise economic return through a
                                                 Coast can be met without a significant
       focused and aligned approach to best
                                                 increase in international visitors,
       prospect source markets.
                                                 which would require a step change
     • Maximise the yield associated with        investment in new tourism infrastructure
       all international visitor traffic, by     and experiences, such as a GTH.
       encouraging a longer length of stay and
       a broader array of experience.
COMMUNITY AND STAKEHOLDER CONSULTATION               19

VISITATION TRENDS
As a destination, the Gold Coast is largely favoured by the domestic
market and is losing market share and its place as an international
tourist destination.
While domestic tourism for the Gold                  In the year ending March 2019, the
Coast is up 16.8 per cent in the year                total domestic market (daytrippers and
to March 2019,63 international tourism               overnight) accounted for a significant
declined by 2.1 per cent.64 This represents          92 per cent of the total visitor numbers,
a decrease of 22,000 international                   while more lucrative international visitors
visitors to the Gold Coast. Over the same            only contributed eight per cent of total
period international visitors increased              visitation.69 70 These statistics demonstrate
by approximately 132,000 to Melbourne,               that the Gold Coast is not living up to
11,000 to Sydney and 9,000 to Hobart.65              its ambition to become an international
                                                     destination of choice. It remains largely
This matters because while domestic                  a short-stay holiday destination for
visitors to the Gold Coast spend on                  Australians. While ever this is the case, the
average $900, international visitors                 Gold Coast will not be able to reap the
spend $1,323, or 32 per cent more.66                 benefits of international tourism and the
The Gold Coast achieved record highs                 higher spending visitors it attracts.
for tourism in the year ending March                 However, the combination of low cost
2019 with total visitation, including                airlines and increasingly accessible and
overnight and daytrips, growing to                   affordable international destinations
approximately 13 million, and expenditure            has meant that even some Australians
increasing to $5.8 billion.67 68 This is highly      who traditionally make up the Gold
likely to be a result of the temporary               Coast’s market are now tempted to visit
impact of travel associated with the                 destinations like Bali, Thailand and Fiji.71
Commonwealth Games.

                                                                                      International
                                                                                            visitors

                                                        92     %                                    8%

 80
  ALMOST

                 %         of visitors
                           drive
                                                        Domestic
                                                        visitors

          SOURCE: Tourism Research Australia,
      National and International Visitor Surveys,
                                                      Daytrips
                                                       ACCOUNT FOR
                                                         MORE THAN       60             %of all
                                                                                         visitation

        March 2019 and Destination Gold Coast
20   GOLD COAST GLOBAL TOURISM HUB

     In the year ending March 2019...

         Domestic overnight
         Visitation grew by
         16.8 per cent
         to four million
                                             Expenditure
                                             increased by
                                             22.6 per cent
                                             to $3.6 billion

         SOURCE: https://cdn2-teq.queensland.com/~/
         media/3515de79ba7743e9b37854f6a7458fa6.ashx?vs=1&d=20190716T164718

         International visitors
                       Visitation
                       dropped
                       by 2.1 per cent
                       to one million

                       HOWEVER

                       Expenditure
                       increased
                       by 3.8 per cent
                       to $1.4 billion
                                                               China
         SOURCE: https://cdn2-teq.queensland.com               remains the Gold Coast’s
         /~/media/58b9fb7ab4ae48d989a9976bdf
         5bde7a.ashx?vs=1&d=20190618T142755                    largest international source market,
                                                               but visitor numbers fell
                                                               17.1 per cent to 251,000
                                                               SOURCE: https://cdn2-teq.queensland.com/~/
                                                               media/58b9fb7ab4ae48d989a9976bdf5bde7a.
                                                               ashx?vs=1&d=20190618T142755
COMMUNITY AND STAKEHOLDER CONSULTATION                 21

 Similarly, international visitors are                                      International holiday visitation to the
 being attracted to competing domestic                                      Gold Coast has not kept up with the
 destinations. It is relevant to understand                                 growth experienced in key competing
 how the Gold Coast currently compares                                      Australian destinations over the past five
 against its top national competitors                                       years.73 Between 2015 and 2019 (years
 which Destination Gold Coast identifies                                    ending March) international holiday
 as Melbourne, Sydney and Tasmania.72                                       visitation to the Gold Coast achieved a
 In order to assess the Gold Coast’s                                        compound annual growth rate of only
 market performance in relative terms,                                      5.8 per cent compared to the national
 key international tourism performance                                      average of 8.7 per cent.74
 indicators have been benchmarked
 across all locations.

 INTERNATIONAL HOLIDAY VISITATION (YEAR ENDING MARCH 2015 TO MARCH 2019)

                  2500
                                                                                                           Sydney
                  2000                                                                                     CAGR = 7.8%

                                                                                                           Melbourne
Visitors (000s)

                  1500
                                                                                                           CAGR = 10.7%

                  1000
                                                                                                           Gold Coast
                                                                                                           CAGR = 5.8%
                   500
                                                                                                           Hobart and the South
                                                                                                           CAGR = 14.3%
                    0
                         YE Mar 2015   YE Mar 2016           YE Mar 2017             YE Mar 2018   YE Mar 2019

 SOURCE: Tourism Research Australia, National and International Visitor Surveys, March 2015 – March 2019
                                                       International Holiday Visitation
                                                     Year Ending December 2014 to 2018
22    GOLD COAST GLOBAL TOURISM HUB

      For the year ending March 2019, the                                           This decline in average length of stay
      average length of stay for international                                      is particularly highlighted by a 17.2 per
      holiday visitors to the Gold Coast was 5.6                                    cent reduction in the number of nights
      days, a slight decrease from 5.9 days in                                      Chinese holidaymakers spent on the Gold
      the year to March 2015. This is lower than                                    Coast in 2018, despite being a key source
      the average length of stay in Sydney,                                         of tourism growth nationally.76
      Melbourne and Hobart (10.4, 9.2 and 5.7
      days, respectively).75

      INTERNATIONAL HOLIDAY AVERAGE LENGTH OF STAY (YEAR ENDING MARCH 2015 TO MARCH 2019)

                          12

                                                                                                                                       Sydney
                          10
                                                                                                                                       Melbourne
     Days

                          8

                                                                                                                                       Gold Coast
                          6                                                                                                            Hobart and
                                                                                                                                       the South

                          4
                               YE Mar 2015     YE Mar 2016                YE Mar 2017                  YE Mar 2018            YE Mar 2019

                                                           International Holiday Average Length of Stay
      INTERNATIONAL HOLIDAY TRIP EXPENDITURE (YEAR ENDING MARCH 2015 TO MARCH 2019)
                                                                Year Ending December 2014 to 2018
                        3500
                                                                                                                            Sydney
                        3000                                                                                                CAGR = 9.2%

                        2500
     Expenditure ($M)

                    2000                                                                                                    Melbourne
                                                                                                                            CAGR = 11.7%
                        1500

                        1000
                                                                                                                            Gold Coast
                                                                                                                            CAGR = 4.0%
                        500                                                                                                 Hobart and the South
                                                                                                                             CAGR = 16.7%
                          0
                               YE Mar 2015   YE Mar 2016              YE Mar 2017              YE Mar 2018           YE Mar 2019
      SOURCE: Tourism Research Australia, National and International Visitor Surveys, March 2015 – March 2019

                                                              International Holiday Trip Expenditure
                                                                Year Ending December 2014 to 2018
COMMUNITY AND STAKEHOLDER CONSULTATION                23

Chinese tourism to Australia is predicted                                  This decrease in the average length
to increase approximately 170 per cent                                     of stay has also resulted in the Gold
between 2018 and 2026–27.77 78 However,                                    Coast losing important international trip
in the year ending March 2019, the                                         expenditure that has been captured by
number of Chinese visitors to the Gold                                     the city’s competitors.83
Coast fell by 17.1 per cent. The following
facts help guide what the Gold Coast may                                   This may be due to tourists from higher
need to develop in order to capture its                                    yielding markets opting for other
share of the significant increase in future                                destinations over the Gold Coast. In
Chinese visitation expected nationally:                                    this context, it is evident that the Gold
                                                                           Coast has the ability to attract some
• A 2016 McKinsey report finds that “the                                   international tourists, however is not
  popularity of international travel is                                    capitalising on the opportunity to extend
  astounding among Chinese consumers”,                                     visitation and capture expenditure.
  but also that the Chinese favour luxury
  products and experiences;79                                              The Australian international business
                                                                           market is predominantly held by Sydney
• The 2017 Hurun report into Chinese                                       and Melbourne. The Gold Coast has
  tourism indicates a strong preference                                    experienced modest growth in this
  by Chinese travellers for luxury hotels                                  market, although it is by no means a key
  and fine dining experiences.80 In fact,                                  destination for international business
  hotel quality, including brand, service                                  visitors, achieving less than four per cent
  and facility, is ranked as the most                                      of the total Australian market. There has
  important factor for Chinese tourists                                    been good percentage growth in this
  when booking accommodation;81 and                                        market (off a very low base) for the Gold
                                                                           Coast over the past five years, achieving
• A Tourism Research Australia report                                      7.5 per cent compound annual growth
  into the Australia’s potential to attract                                in visitors compared to 4.2 per cent for
  Chinese tourists points to their desire                                  total Australia.84
  to “flaunt” their ability to travel and
  experience unique offerings.82

 INTERNATIONAL BUSINESS VISITATION (YEAR ENDING MARCH 2015 TO MARCH 2019)

                  500
                                                                                                         Sydney
                                                                                                         CAGR = 4.6%
                  400

                  300                                                                                    Melbourne
Visitors (000s)

                                                                                                         CAGR = 4.4%

                  200
                                                                                                         Gold Coast
                  100                                                                                    CAGR = 7.5%
                                                                                                         Hobart and the South
                                                                                                          CAGR = N/A
                   0
                        YE Mar 2015   YE Mar 2016           YE Mar 2017             YE Mar 2018   YE Mar 2019
SOURCE: Tourism Research Australia, National and International Visitor Surveys, March 2015 – March 2019

                                                     International Business Visitation
                                                    Year Ending December 2014 to 2018
24   GOLD COAST GLOBAL TOURISM HUB

     ACCOMMODATION PERFORMANCE AND OFFERING
     Hotel occupancy on the Gold Coast is falling well short of its
     competitors and there is an uncertain development pipeline for
     the region.

     Sector performance                             OCCUPANCY 2018

     Accommodation occupancy on the
     Gold Coast has remained fairly stable                                  85.2%             87.1%
                                                                            85.2%             87.1%
                                                                                             (-1.6% YoY)     80.3%
     (72.4 per cent in 2018, which was                   72.4%             (-0.8% YoY)
                                                                           (-0.8% YoY)       (-1.6% YoY)     80.3%
                                                                                                            (+0.3% YoY)
     the Commonwealth Games year)                        72.4%
                                                        (+1.7% YoY)                                         (+0.3% YoY)
     but far lower than key competitive                 (+1.7% YoY)
     destinations in Sydney, Melbourne and
     Hobart (87.1 per cent, 85.2 per cent and

                                                                                 MELBOURNE
                                                                   COAST

                                                                               MELBOURNE
     80.3 per cent, respectively).85                             COAST

                                                                                                                  HOBART
                                                                                                   SYDNEY

                                                                                                                HOBART
                                                                                                 SYDNEY
                                                              GOLD
                                                            GOLD

     Accommodation operators on the
     Gold Coast increased their average
     room rates in 2018 by 7.6 per cent to
     $202 per room.86 This is likely to be a        AVERAGE RATE PER ROOM 2018
     result of the Commonwealth Games
     due to large numbers of spectators,
     businesses and international support                                                      $261
     teams travelling to the region. It is                                                     $261YoY)
                                                                                             (+0.6%
     therefore unlikely that these rates will be          $202               $207            (+0.6% YoY)
     sustainable in coming years.                         $202YoY)
                                                        (+7.6%
                                                                             $207YoY)
                                                                           (+0.6%                             $180
                                                        (+7.6% YoY)        (+0.6% YoY)                        $180YoY)
                                                                                                            (+2.4%
     The Hotel Futures 2019 Report states                                                                   (+2.4% YoY)
                                                                                MELBOURNE
                                                                  COAST

     that hotel room revenues will fall for the
                                                                              MELBOURNE
                                                                COAST

                                                                                                                 HOBART
                                                                                                  SYDNEY

     first time in almost a decade this financial
                                                                                                               HOBART
                                                                                                SYDNEY
                                                             GOLD

     year, with revenue per available room
                                                           GOLD

     expected to slow following years of
     consecutive growth.87
                                                    REVENUE PER AVAILABLE ROOM 2018

                                                                                               $227
                                                                                             (-1.0% YoY)
                                                                             $176
                                                          $146             (-0.2% YoY)
                                                                                                              $145
                                                        (+9.4% YoY)                                         (+2.6% YoY)
                                                                               MELBOURNE
                                                           GOLD COAST

                                                                                                                HOBART
                                                                                                 SYDNEY

                                                    SOURCE: Cushman and Wakefield (December 2018),
                                                    Australia and New Zealand Hotel Market Overview.
COMMUNITY AND STAKEHOLDER CONSULTATION                       25

New and upcoming                            Compared to its competition, the Gold
developments                                Coast appears to have increased supply
                                            of new accommodation in 2018 by 4.6
In order to remain current and support      per cent, second to Melbourne which
growth in market demand, particularly       increased seven per cent over the year.89
from the international holiday market,
                                            NEW HOTEL SUPPLY 2018
accommodation offerings need to be
regularly updated and refurbished, and
new stock delivered.
                                                               1,767
                                                              (+7.0% YoY)
Refurbishments and new development

For the Gold Coast, much of its existing          639
stock is aged and struggling to present         (+4.6% YoY)                    473            0
a compelling drawcard against key                                            (+2.1% YoY)   (0% YoY)

                                                                 MELBOURNE
competitive destinations: Sydney,

                                                                                             HOBART
                                                                                SYDNEY
                                                 COAST
Melbourne and Hobart. This, along with
                                                 GOLD

a lack of new tourism and experience
drawcards, is evidenced through the
                                            SOURCE: Cushman and Wakefield (December 2018),
average occupancy noted previously.         Australia and New Zealand Hotel Market Overview, page 14.

There are no major refurbishments
                                            While the direct impact of these
reported over the past 12 months.
                                            investments cannot yet be tested, these
However, the Gold Coast has seen the
                                            offerings and their associated amenity,
development of some new stock. In 2018,
                                            do not present a compelling case to
the Gold Coast region completed four
                                            be a catalyst for long-term growth in
new accommodation projects, including:
                                            Queensland’s tourism, and specifically
• The Darling at Broadbeach – 57 new        the Gold Coast.
  luxury hotel rooms;

• AVANI Broadbeach – 219 new upper
  upscale hotel rooms;

• Mantra Southport – 120 new upscale
  hotel rooms; and

• Ruby Apartments at Surfers Paradise
  – 243 new luxury hotel rooms.88
26   GOLD COAST GLOBAL TOURISM HUB

     Development pipeline                                        Included in this pipeline is the offering
                                                                 provided within The Star’s approved
     The Gold Coast’s pipeline for new                           master plan. The project provides an
     hotel development currently under                           extension to the existing facility and
     construction and for future development                     includes the development of four new
     trails all its competitors.                                 accommodation towers (including both
     While the Gold Coast has a significant                      hotel and residential), restaurants, bars,
     number of rooms approved for future                         entertainment services as well as other
     development, the likelihood of some                         resort amenities such as pools, spa
     or all of these progressing is uncertain,                   and facilities.
     according to The Hotel Futures 2019                         Despite the significance of the proposed
     Report.90 This is in comparison to                          development, many suggest the project in
     Melbourne, Sydney and Hobart which all                      isolation is unlikely to shift the dial for the
     have developments likely to proceed in                      Gold Coast’s international tourism agenda.
     the future.91                                               While it provides additional residential
                                                                 development and tourist accommodation,
                                                                 it does not provide a new drawcard to
     ROOMS DUE FOR COMPLETION
                                                                 attract international visitors to the Gold
                                                                 Coast in its own right.

                                                                 The Star has also not taken the
                         4,223                                   opportunity in its current master plan to
                         by 2022
                                                                 satisfy the need for additional convention
           485                                          701      or entertainment capacity on the Gold
          by 2022
                                                       by 2021   Coast. The ratio of residential apartments
                                        2,290
            GOLD COAST

                                                                 to hotel rooms also remains unclear.
                                                        HOBART
                          MELBOURNE

                                         by 2021
                                           SYDNEY

                                                                 In letters to the Minister for Innovation
                                                                 and Tourism Industry Development and
                                      most in luxury             Minister for the Commonwealth Games,
                                        segment                  provided by The Star, management
                                                                 speak to the existing Gold Coast casino
     ROOMS APPROVED
                                                                 working in tandem with their new
                                                                 Queen’s Wharf development in Brisbane.
                                         3,733                            “Our Gold Coast master plan,
         3,100+                                                           together with Queen’s Wharf
        but uncertain                                                     Brisbane, creates a powerful
                         2,450                                            world-class SEQ tourism hub
                                                       297                with twin huge-scale anchor
                                                                          properties.”
                          MELBOURNE
            GOLD COAST

                                                        HOBART
                                           SYDNEY

                                                                          “The Star Entertainment Group
                                                                          wishes to leverage our two SEQ
     SOURCE: Cushman and Wakefield (December 2018),                       properties to drive visitation
     Australia and New Zealand Hotel Market Overview, page 14.
                                                                          growth to Queensland.”
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