Goldman Sachs 26th Annual Communacopia Conference - New York, September 13-14, 2017 Dr Julian Deutz, CFO Claudia Thomé, Co-Head Investor Relations ...

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Goldman Sachs 26th Annual Communacopia Conference - New York, September 13-14, 2017 Dr Julian Deutz, CFO Claudia Thomé, Co-Head Investor Relations ...
Goldman Sachs
26th Annual Communacopia Conference
New York, September 13-14, 2017

Dr Julian Deutz, CFO
Claudia Thomé, Co-Head Investor Relations
Goldman Sachs 26th Annual Communacopia Conference - New York, September 13-14, 2017 Dr Julian Deutz, CFO Claudia Thomé, Co-Head Investor Relations ...
Disclaimer

    This document, which has been issued by Axel Springer SE (the "Company"), comprises the written materials/slides for a presentation of the
    management.

    Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and
    expectations contained herein are fair and reasonable no representation or warranty, express or implied, is given by or on behalf of the Company,
    any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no
    liability is accepted for any such information or opinions.

    This document contains forward looking statements which involves risks and uncertainties. These forward looking statements speak only as of the
    date of this document and are based on numerous assumptions which may or may not prove to be correct. The actual performance and results of
    the business of the Company could differ materially from the performance and results discussed in this document.

    The Company undertakes no obligation to publicly update or revise any forward looking statements or other information contained herein whether
    as a result of new information, future events or otherwise.

    This document does not constitute or form any part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe
    for, any securities in any jurisdiction, nor shall they or any part of them nor the fact of their distribution form the basis of, or be relied on in
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2           September 2017                                         Company presentation
Goldman Sachs 26th Annual Communacopia Conference - New York, September 13-14, 2017 Dr Julian Deutz, CFO Claudia Thomé, Co-Head Investor Relations ...
Axel Springer at a Glance
     Highlights                                                        Revenues by segment1                                            EBITDA by segment1,2
 Leading digital classifieds                                                    2%
  operator                                                                                                                                                  11%
                                                                          26%            29%
 Leading digital publisher in
                                                                                                         Classified Ad Models                                     57%
  Europe with unique media brands                                                                                                                    32%
                                                                                                         Paid Models
                                                                                                         Marketing Models
 Successful transformation with                                                 43%
                                                                                                         Services / Holding
  77%1 of EBITDA from digital
  activities                                                          Financials
 Organic growth supported by                                                                          2016                      Outlook 2017
  targeted M&A with strong track                                    Revenues in €m                     3,290.2                   Mid single-digit % growth
  record                                                            EBITDA in €m                       595.5                     High single-digit % growth3
                                                                    EBITDA-margin                      18.1%
 Strong FCF, high dividend yield
                                                                    EPS (adj.) in €                    2.41                      High single-digit % growth3
  and payout ratio (2016: 79%)
                                                                    DPS (FY 2016) in €                 1.90
1)   Based on H1/17 figures.   2)   Negative EBITDA S/H allocated proportionally to operative segments. 3) previously: mid to high single-digit % growth.

3             September 2017                                                        Company presentation
Digital revenues 71% of total revenues – with organic
growth of 10.7% in H1/17

        Revenues         Advertising Revenues     EBITDA

             71%                     86%             77%
               digital                 digital        digital

4   September 2017         Company presentation
Organic revenue development digital media
yoy                        H1/17   Q2/17        Q1/17     FY16    FY15    FY14
Digital Media              10.7%   10.7%        10.7%     10.7%    9.2%    7.6%

Classified Ad Models       11.8%   11.6%        12.0%     12.5%   12.9%    9.8%
    Jobs                   15.2%   14.2%         16.2%    17.6%   21.2%   13.5%
    Real Estate            12.9%   12.4%         13.4%     6.3%    4.8%    6.0%
    General/Other           3.6%    4.6%          2.7%     9.7%    4.0%    9.8%

Paid Models                 7.8%    7.6%          7.9%    14.7%    3.2%    8.4%
    National                0.3%   -1.1%          1.8%    17.4%    0.8%   11.5%
    International          20.2%   22.2%         18.0%     9.4%    8.2%    4.2%

Marketing Models           10.9%   11.3%        10.5%      7.5%    9.2%    6.2%
    Reach Based            13.8%   11.6%         16.1%    15.6%   13.6%    7.8%
    Performance Based       9.5%   11.1%          7.9%     4.2%    7.7%    5.3%

5         September 2017           Company presentation
Classifieds continue to be the growth engine in
H1/17
    Operational highlights
     StepStone Continental Europe with 11% more customers
     Immowelt reaches 21k DUO customers

    Strong revenue growth of 15.6% – organically up by 11.8%
     Jobs classifieds again with strongest organic revenue growth (15.2%), driven
      by strong market position of businesses in Continental Europe
     12.9% organic growth in real estate – in all three countries double-digit growth

    Classifieds highest profit contributor (56.9% of group EBITDA)
     EBITDA of €199.9m (+16.6%)

6      September 2017                Company presentation
Business Insider continues strong development
during H1/17
 Revenues up >50% in H1/17 yoy, H2/17 with strong prior
  year comps
 Partnerships, video (i.e. mid-roll advertisements on FB)
  & direct advertising drive revenue
 Video views remain high (approx. 3bn), new platforms
  (i.e. Instagram) continue to grow

7   September 2017            Company presentation
Merger of AWIN and affilinet strengthens competitive
position in Europe
                  The leading European performance marketing network,
                   present in 13 countries with 6,000 advertisers
                  Financials (2016): revenues of €567.4m (-2% yoy
                   reported, +4% yoy organic), EBITDA of €25.5m (+2% yoy)      Two leading
                                                                              performance
                                                                                marketing
                                                                               networks join
                  A leading European performance marketing network,          forces to drive
                   present in 7 countries with 3,500 advertisers             future growth
                  Financials (2016): revenues of €150.7m (+13% yoy),       and innovation
                   EBITDA of €4.9m (+19% yoy)

8   September 2017                      Company presentation
IPO envisaged after integration period

  Deal rationale & terms
 Goal: improve competitive position in Europe

 AWIN to acquire 100% of affilinet by way of capital increase against contribution in kind and
  issuance of new shares to United Internet1

 Future holding structure: 80% Axel Springer, 20% United Internet

 Closing expected in Q4/2017

 Axel Springer acquires remaining 47.5% of AWIN from Swisscom for €59.5m plus interest (2017e
  EBITDA multiple of 5.2x) pre-transaction by exercising existing call option

 Organic low double-digit EBITDA increase of AWIN group expected after closing of transaction

 IPO envisaged after period of integration                                   1)   Transaction subject to antitrust approval

9     September 2017                          Company presentation
Strong first half of the year – EBITDA up 16.2%

in €m                     H1/17      yoy    Q2/17      yoy      Comments
                                                                Revenues adjusted for cons. and FX effects
Revenues                  1,695.0   6.9%    858.8      7.1%
                                                                 +4.7% (ad revenues +9.7%, circulation
 Advertising              1,187.6   11.8%   604.3     12.9%      revenues -6.0%, other revenues -4.9%)
 Circulation               314.7     0.5%   156.2     -1.6%
 Other                     192.6    -8.2%   98.3      -8.9%       EBITDA up 16.2% (adj. for cons. and FX
EBITDA                    317.2     16.2%   170.1     15.7%        effects +9.9%) driven by continued growth in
                                                                   classifieds and a strong H1/17 in Paid Models
 Margin                   18.7%     1.5pp   19.8%      1.5pp

 Restructuring Exp.         9.6     -3.6     4.8       -2.0
 Launch Costs              17.8     -8.2     8.1       -5.6
EBITDA ex. Restr./LC      344.6     10.4%   182.9      9.2%
 Margin                   20.3%     0.6pp   21.3%      0.4pp

10       September 2017                            Company presentation
Adjusted eps up 15.4% yoy
     in €m                                                                                       H1/17 H1/16    Q2/17 Q2/16
     Net income                                                                                  116.9 273.2    69.6 63.8
     yoy change                                                                                     -57.2%         9.2%
     Non-recurring effects                                                                        17.2 -165.8   5.4    6.0
     Depreciation, amortization, and impairments of purchase price allocations                   52.6    43.0   21.3    21.4
     Taxes attributable to these effects                                                         -17.3   -4.2   -5.0   -10.3
     Adjusted net income                                                                         169.5 146.2    91.5 80.9
     yoy change                                                                                     15.9%         13.0%
     Thereof attributable to non-controlling interests                                            20.1 16.8     9.4   8.2
     Adjusted net income attributable to shareholders of Axel Springer SE                        149.4 129.5    82.1 72.7
     yoy change                                                                                     15.4%         12.8%
     in €
     Adjusted eps1)                                                                              1.38 1.20      0.76 0.67
     yoy change                                                                                     15.4%          12.8%

1)   Based on weighted average number of shares outstanding in H1/17:107.9m (H1/16:107.9m).

11            September 2017                                              Company presentation
Net financial debt of €1.2bn (leverage of 1.9x) –
FCF up yoy as expected
                                                               1                                     2
       Net financial debt of €1,234.7m in June 2017 (leverage 1.9x )

       Free cash flow (FCF) in €m                                             Future cash flows
                                                163.2                        Strong free cash flow generation
                      133.9            131.2                                      Net positive cash inflow of ~€380m until 2020 from Berlin
            116.3
                                                                                   real estate transactions
                                                                                  Payments from sale of stake in Doğan TV of €171m
                                                                                   expected in 2020/2022

            H1/16 H1/17               H1/16     H1/17
      FCF     FCF excl. effects from headquarter real estate transactions

1)   Excl. pension liabilities. 2) Based on Bloomberg consensus for EBITDA 2017.

12            September 2017                                                  Company presentation
Purchase price of Berlin real estate transactions €755m –
positive effect on FCF of ~€380m above expectations

  Purchase price for Berlin real estate                                  €755m           Signing completed in July,
                                                                                          2017
  Remaining CAPEX for new Berlin
  building until 2020                                                  ~ €260m           Closing expected in Q4/17
                                                                                          (Axel-Springer-Passage,
                                                                                          €330m) and in Q4/19 (new
  Negative tax effects                                                 ~ €115m            building, €425m)

                                                                                         Leaseback of Axel-Springer-
                                                                                                             1
  Resulting positive real estate effect                                                   Passage until 2020
  on FCF (2017-2020)                                                  ~ €380m
1) Rent of ~€8m p.a. after tax not included in FCF calculation

13        September 2017                                         Company presentation
Key messages 2017

           More disclosure on classifieds
     1     Positive response to dedicated CMDs in June

           Stable EBITDA in Paid Models
     2     in a range between €205m and €225m for 2017-2019

           No loss-making content acquisitions
     3     before existing digital content businesses have proven profitability

           Leading digital publisher
     4     Focus on classifieds and content

14   September 2017                    Company presentation
Outlook 2017: Guidance increase for EBITDA and
adjusted eps
                                                        Group
 Revenues          Mid single-digit % growth

 EBITDA            High single-digit % growth (previously: mid to high single-digit % growth)

 eps (adj.)        High single-digit % growth (previously: mid to high single-digit % growth)

                    Classified Ad Models           Paid Models             Marketing Models         Services/Holding

                        Low double-digit                                 High single-digit to low
 Revenues                  % growth
                                                On prior-year level
                                                                         double-digit % growth
                                                                                                    Significant decline

                        Low double-digit                                 High single-digit to low
 EBITDA                    % growth
                                                On prior-year level
                                                                         double-digit % growth
                                                                                                    Significantly down*

 * Higher negative EBITDA.

15     September 2017                            Company presentation
Classified Ad Models
Classified Ad Models: leading digital classifieds
operator
       Highlights
                                                                        Classified Ad Models
                                    Jobs                                  Real Estate                        Vacation Rental
 Leading digital classifieds                                                                                 #1 in Netherlands &
                                     #1 in Germany, Belgium               #1 in France                       Belgium
  operator
                                                                                                             Cars
 Portfolio of market leading        #1 in UK                             #2 in Germany                     #1/2 in France
  classified ad models: 82%1) of
  revenues from #1 market                                                                                    Generalist
  positions                          #1 in Ireland, South Africa          #1 in Belgium                     #1 in Israel

                                                                                                             Local
 Digital classifieds clear                                                                                   #1 in Germany
  beneficiary of structural shift      Financials
  from offline to online                                        2016                        Outlook 2017

 Strong market positions             Revenues in €m            879.5                       Low double-digit % growth
  yielding high margins               EBITDA in €m              354.6                       Low double-digit % growth
                                      EBITDA margin             40.3%
1)   Based on FY/16 figures.

17            September 2017                       Classified Ad Models
The underlying markets of our assets show attractive
dynamics
Total online and offline marketing spend, 2012-2016 (m €)
                                                              Jobs
                                        Germany                                              UK

                                         +2%                                                +2%
                            1,091                 1,170                            906                   991
                                                  50%                              36%                   21%
                             71%
                                                  50%                              64%                   79%
                             29%
                             2012                 2016                             2012                   2016
                                                              Real Estate
                               France                             Germany                           Belgium

                               +1%                                 +4%                              +3%
                      781                799               488              571              83                  92
                      48%               35%                                 31%              44%               33%
                                                           48%
                      52%               65%                52%              69%              56%               67%
                      2012               2016              2012             2016             2012                2016
Source: OC&C                                                                              CAGR      Offline Mkt Spend   Online Mkt Spend

18         September 2017                                Classified Ad Models
Online spend has grown significantly faster than
total marketing spend...
Online classified and other online marketing spend, 2012-2016 (m €)
                                                                                Jobs
                                                          Germany                                               UK

                                                          +16%                                                +8%
                                                                    588                                                     782
                                                                    9%                               584                    11%
                                               320                                                   3%
                                               5%                   91%                                                     89%
                                               95%                                                   97%
                                               2012                 2016                             2012                    2016
                                                                                Real Estate
                                                 France                             Germany                            Belgium

                                                 +6%                                +12%                               +7%
                                                           522                                393                                   62
                                        407                                  253                                47
                                                          34%                                 27%                                 24%
                                        33%                                  31%                                25%
                                        67%               66%                                 73%               75%               76%
                                                                             69%
                                        2012               2016              2012             2016              2012               2016
Source: OC&C; Jobs incll. CV Database                                                                       CAGR       Offline Mkt Spend   Online Mkt Spend

19           September 2017                                                Classified Ad Models
...and our assets have consistently outperformed their
respective online classifieds markets (2012 – 2016)
                                   Axel Springer organic revenue growth1                                                                                                       Total online classifieds growth2

 Jobs Germany                                                                                                      19.9%                                                                           15.2%5

 Jobs UK                                                                                                            8.2%                                                                           5.4%5

 Real Estate France                                                                                                 8.0%3                                                                          6.2%

 Real Estate Belgium                                                                                              10.5%4                                                                           7.7%

One exception – prior to the merger:
 Real Estate Germany                                                                                                1.3%                                                                           13.0%

Sources: 1) Organic (adjusted for consolidation and FX effects) revenue growth yoy, average, 2) OC&C: online classified marketing spend , 3) excl. Poliris, 4) Belgium: 2013-2016; 5) Incl. CVDB

20            September 2017                                                                           Classified Ad Models
The future of our markets: shift towards online
and constant growth continues
Total Marketing Spend by Channel, 2016-2020F (m €)
                                                               Jobs
                                        Germany                                                   UK

                                                  1,447                              991                       1,031
                            1,170                                                                               15%
                                                  37%                                21%
                             50%
                                        +12%      63%                                79%         +3%            85%
                             50%
                             2016                 2020F                              2016                       2020F

                                                               Real Estate
                               France                              Germany                                  Belgium

                      799                903                571              723                   92                 102
                      35%       6%      28%                          9%      23%                  33%         5%      27%
                                                            31%
                      65%               72%                 69%              77%                  67%                 73%
                      2016              2020F               2016             2020F                2016                2020F

Source: OC&C                                                                 CAGR       Offline Mkt Spend       Online Mkt Spend

21         September 2017                                 Classified Ad Models
Classifieds with very strong organic growth and high
underlying margins
     Revenues                                                 EBITDA margin
Organic growth
yoy                  2014     2015     2016    H1/2017     Margin              2014    2015    2016    H1/2017
Jobs                +13.5%   +21.2%   +17.6%   +15.2%      Jobs                45.9%   43.7%   42.9%   40.4%

Real Estate         +6.0%    +4.8%    +6.3%    +12.9%      Real Estate         47.8%   46.4%   44.9%   50.2%

General/Other       +9.8%    +4.0%    +9.7%    +3.6%       General/Other       23.9%   30.7%   32.7%   33.9%

Total classifieds    +9.8%   +12.9%   +12.5%   +11.8%      Total classifieds   42.5%   40.5%   40.3%   40.7%

22       September 2017                          Classified Ad Models
Classified Ad Models continue with double-digit
organic revenue growth of 11.8% in H1/17
in €m
                                                                                                       Comments
                                 H1/17              yoy            Q2/17              yoy
                                                                                                       Revenue increase of 15.6% due to
Revenues                         491.0            15.6%            241.3           14.0%                continued strong organic growth (11.8%)
organic growth*                                  11.8%                             11.6%                as well as consolidation effects
   Advertising                   482.4            16.7%            236.8            15.0%                   EBITDA up 16.6% (adj. for cons. and FX
   Other                          8.6            -24.5%             4.5            -21.9%                    effects +13.3%) and slight margin
EBITDA**                         199.9            16.6%             98.8           11.9%                     improvement
   Margin                        40.7%            0.3pp           40.9%            -0.7pp

* Adjusted for consolidation and FX effects.
** Total EBITDA includes costs of €4.3m in H1/17 and €2.7m in H1/16 (thereof business development, M&A and other), not allocated to the three pillars.

23         September 2017                                                    Classified Ad Models
Jobs classifieds with organic growth of 15.2% in
H1/17 and high margin
  Jobs                                                                        Comments
                                                                              Reported revenue increase of 12.4% below
                                            43%                                strong organic growth of 15.2% due to negative
                                                                               FX34%
                                                                                   effects (mostly British pound)
                                                   EBITDA share**
                                                                                Continental European operations continue to
                                                                                 be the growth driver (+21.7% organic growth),
 in €m                        H1/17           yoy          Q2/17      yoy        organic growth of the UK business: +4.7%
 Revenues                     219.0          12.4%         110.7    11.7%
 organic growth*                             15.2%                  14.2%       EBITDA up 11.9% (adj. for cons. and FX effects
                                                                                 +13.0%), margin on prior-year level
 EBITDA                        88.5          11.9%          46.0     6.5%
     Margin                   40.4%          -0.2pp        41.5%    -2.0pp

* Adjusted for consolidation and FX effects.
** Of total classifieds subsegments EBITDA contributions

24         September 2017
StepStone – Investment Highlights

     European powerhouse with a track record of double digit organic growth and high EBITDA margins

     Strong #1 in Europe`s largest and fastest-growing market, where most revenue/EBITDA is generated

     Strong customer retention rates of >95% for large companies across the group

     Best in class candidate delivery that is up to 2.5 times higher than 2nd best player

     Significant internal and structural growth potential in all markets beyond weak economic
     phases

     Clear and proven strategy to become a full E-Recruiting company that absorbs growth potential

     StepStone expects continued EBITDA growth >10% (CAGR) till 2021

25   September 2017
Goal to become a comprehensive E-Recruiting
company
                                                         Career
                                                       guidance              Orientation

                                                                                            Search jobs

                      Career
                development                                                                                  Browse jobs / be found

                                                             Future
                                                         Product portfolio
     Hire / Sign contract
                                                                                                               Research employer

                            Interview                                                                  Research salary

                                          Follow-up                               Check cultural fit
                                        Applications       Application
      Job seeker journey

26       September 2017
Jobs Marketing Spend1: Germany with double digit
growth forecast in Online Classifieds, the underlying
main market of our assets
                                                                             +5%

1) Figures may not add up to total per year due to rounding / Source: OC&C

27            September 2017
Companies are charged for listings and access to
candidate profiles

                         Job Listings                                                                      Direct Search                  Employer Branding
                     Highly scalable with low                                             Effective process to fill highly specific    Targeted branding products to
                      total cost per hire for                                             positions, but high cost per hire and       help employers stand out among
                             recruiter                                                         difficult to scale for recruiter               our candidates

                                                                                                                 Revenue
                                                                                                                  share
 2008¹

                                  88%                                                                               6%                              6%
         (GER/UK)¹
 2016

                         83% (96%/51%)                                                                          16% (3%/48%)                    1% (1%/1%)

1) Increase of Direct Search due to acquisition of UK businesses in 2012/2014 and respective market specifics

28                   September 2017
Competitor impact varies based on market
characteristics and environment
                                 Competition                                                                                           Competitive Impact
                                                                                                          Continental Europe                       UK                          SAON Group

   Network                                                                                                       Low                            Medium                            Medium
                      Business model:

                      Direct search, passive search, user subscription                               Better quality of CV databases  Recr. agency industry drives use  Low CV search pattern
                                                                                                      over profiles                    of direct search products
                                                                                                                                                                         Only Linkedin is established
                      Market share (online recruitment market)¹:                                                                      Trends show resilience of CV       as a professional network
                                                                                                     Low CV search pattern
                                                                                                                                       database to substitution by
                      • GER: 4.7% in 2016, 6.3% in 2021                                                                                                                  Ireland serves as a first
                                                                                                                                       networks: StepStone has 21.8m
                                                                                                                                                                          expansion destination for US
                      • UK: 6.7% in 2016, 8.0% in 2021                                                                                 CVs vs. 21m Linkedin profiles
                                                                                                                                                                          players to gain foothold

 Aggregator                                                                                                      Low                            Medium                               Low
                      Business model:
                                                                                                     Consolidated markets            Fragmented market                 Consolidated markets
                      Aggregation (traffic provision), passive search
                                                                                                     Indeed blocked from crawling    Heavy investments by Indeed       Indeed blocked from crawling
                      Market share:

                      Part of online classifieds growth - share unknown

1) Share of professional networks of Online Recruitment market, 2016; Source: OC&C Strategy Consultants

29            September 2017
StepStone: Continued double digit organic growth

Group Revenue (m €)
StepStone outperforms other players and has survived numerous
so called ‘disruptive business models’

                                                                                                                                          410
                                                                                                                               361

                                                                    CAGR –– total:
                                                                    CAGR    total: +30%
                                                                                   +30%                                        +21%        +18%
                                                                                                                                organic growth

                                                         Lehman
     23

     2005        2006         2007           2008        2009          2010     2011       2012       2013        2014         2015       2016
 Unemploy-      Company    Google base      Craigslist    Social       Agents   Google     Social     Social     Indeed /     Google /    Indeed
 ment Office    websites   referral sites                networks                Jobs     networks   networks   Meta search   Facebook
                                                                                                                 engines

30          September 2017
StepStone Continental continues to provide strong
organic growth
Financial development by subgroup¹ (in m €)
                          Revenue                                                                                          EBITDA

                                                                                 +27%
                                                                                                                                         58% 58% 59% 55% 58%
                                                                   +26% +27%
                                                                                                                           50% 52%
StepStone                                         +14%
                                                                +27%                                +22%
Continental                        +3%
                                        +3%         +16%
                                                                                                     +22%
                                                                                    257                                                                 151
                                                                       202                                                                      117
                                              137         159                                             142
                                 133                                                          1116                                  71   92                        64     82
                                                                                                                            66
                                 2012         2013        2014         2015         2016          H1/16   H1/17            2012   2013   2014   2015    2016      H1/16   H1/17

1) All subgroups adjusted to current company structure, minor revenue recorded centrally is not
  presented, non-licensed product development costs are not recorded in operational subgroups
                                                                                                          Organic growth   Reported EBITDA      Reported margin

31            September 2017
Solid organic growth in the UK for StepStone

Financial development by subgroup¹ (in m €)
                          Revenue                                                                        EBITDA

                                                                      +8%
                                                                               +3%                                             29%
                                                   +11%                                                          25% 24%                     23%
                                   +11%                                                     +5%           22%                         20%
                                                               +67%           -8%
 StepStone                                                                                                                                            15%
    UK                                               +29%                                   -5%                                 38
                                        +41%                                                                                           24
                                                                       130     119                                15    19                       14
                                               60          78                          62         59       10                                          9
                                  43
                                 2012        2013         2014         2015    2016   H1/16      H1/17    2012   2013   2014   2015   2016   H1/16    H1/17

                                TJG acquired early 2012, Jobsite late 2014                               BREXIT & sales management issues affected 2016 result
                                Focus has been on product improvements (post acqu.)                      Capitalisation of superior candidate delivery to follow

1) All subgroups adjusted to current company structure, minor
  revenue recorded centrally is not presented, non-licensed product             Organic growth            Reported EBITDA      Reported margin
  development costs are not recorded in operational subgroups

32            September 2017
SAON Group provides double digit growth rates and
high margins
Financial development by subgroup¹ (in m €)
                          Revenue                                                                 EBITDA

                                                                                                           39%             38%
                                                                                                   36%              36%                       37%
                                                                                                                                    35%
                                                                       +11%           +10%
                                                         +15%                                               37%
                                         +7%                                                                        34%
                                                                                                                           30%                  31%
                                                                                                  20%                               27%
     SAON                                                               +14%
                                         +678%                +30%
     Group                                                                             +15%
                                                                                34         119              8       10      10
                                     3            2323           30 30 34         16        19      1                                   5       6
                                  2013           2014           2015    2016      H1/16   H1/17    2013    2014     2015   2016     H1/16     H1/17

                               SAON Group acquired in late 2013, CareerJunction in 2015
                               Growth in all countries around the world
1) All subgroups adjusted to current company structure, minor
  revenue recorded centrally is not presented, non-licensed product                                                                         Operational margin
  development costs are not recorded in operational subgroups
                                                                              Organic growth      Reported EBITDA     Reported margin

33            September 2017
In all markets StepStone holds #1 positions in
candidate delivery
                                                              Candidate Delivery¹ - StepStone Continental

                            Germany                                               Belgium                                    Austria

     StepStone DE                                      21.6       StepStone BE                      25.4    StepStone AT                              27.1

  Stellenanzeigen                          8.6                        Vacature               14.2            derStandard                             25.7

             Linkedin                     8.3                         Regiojobs             13.5               Karriere.at                           25.1

             Jobware                      7.6                             Jobat             12.6                 kurier.at                    18.2

               Indeed                   6.9                             Indeed         10.3                      Monster               13.0

              Monster                   6.8                            Linkedin        10.4                       Indeed      5.8

                   Xing             5.0                                Monster         10.2                      Linkedin    4.5

1) Average # of applications per job ad; Source: TNS

34            September 2017
In all markets StepStone holds #1 positions in
candidate delivery
Candidate Delivery¹ - StepStone UK                                                             Candidate Delivery¹ - SAON Group

                     United Kingdom                                                Ireland                                     South Africa

Totaljobs                                         18.6                 Jobs.ie                     31.2                Pnet                     103.3
                                                         Potential:
                                                                                                          49.0                                          167.9
                                                           34.7
   Jobsite                                   16.1                     Irishjobs           17.8                           CJ              64.6

      Reed                              13.3                            Indeed          13.5                      Careers24             56.3

CVLibrary                              12.7                             NIJobs      9.8                             Linkedin     29.3

     Indeed                          11.6                             Linkedin    6.1

  Monster                  5.6

  Linkedin           2.4

1) Average # of applications per job ad; Source: TNS

35            September 2017
Increasing customer numbers drive StepStone’s
businesses
Customer number by subgroup (k)1
              StepStone Continental                                                               StepStone UK                                       SAON Group
                                                   +5%                                    Changed business focus of Jobsite after
                                                                                          acquisition, removed low value contracts
                            +9%                            67.7
                                           64.4
                           57.7              7%
                                                                                                                        +7%
          53.9                                                                                           -11%
                            8%                                                                                                                                               +2%
           8%
                                            17%                                           46.2
                            18%                                                                  3%   41.3                       39.5
           19%                                                                            12%                   4%   36.9                                +13%
                                                                                                         15%                4%
                                                                                                                     16%
                                                                                                                                                         12.6         13.4     13.7
                                            76%                                           84%                                                 10.4 11%          11%
           73%              74%                                                                                                         12%                           42%
                                                                                                         81%         81%                                 45%
                                                                                                                                              45%
                                                                                                                                                         44%          48%
                                                                                                                                              44%

          2014             2015            2016             LTM2                          2014        2015           2016        LTM2         2014       2015         2016     LTM2
1) Customer count based on active contracts in a year except StepStone Germany and
   TJG where end customer (listing owner) are counted. ictjob and Tecoloco not included
2) Last twelve months, per June 2017.
                                                                                                 large         medium        small

36            September 2017
High customer retention provides a strong base for
growth for StepStone
Customer Retention Rate (in %)1

              StepStone Continental                                  StepStone UK                          SAON Group

          97%            96%            97%           97%     96%      95%     95%      93%
                                                                                                                   88%
                                                                                                            84%           85%
                                                                                                    78%

          87%            86%           88%            89%     81%      80%     82%      83%
                                                                                                            73%    74%    74%
                                                                                                    64%

         2014            2015          2016          H1/17    2014     2015    2016    H1/17        2014    2015   2016   H1/17

                                                             Large customers    Overall Retention

1) All sub groups reported based on pro forma development

37           September 2017
Real Estate classifieds with solid double-digit
organic revenue growth
     Real Estate                                                                Comments
                                                                               Reported revenue of 7.9% below strong organic
                                            35%                                 growth (12.9%) due to consolidation effect in
                                                                                France (sale of software business in 2016)
                                                   EBITDA share**
                                                                                 All assets with double-digit organic revenue
                                                                                  growth (strongest increase at Immowelt: +15.6%)
 in €m                        H1/17            yoy          Q2/17     yoy
  Revenues                    143.3           7.9%           72.7    7.6%        EBITDA up 21.9% (adj. for cons. and FX effects
 organic growth*                             12.9%                  12.4%         +23.5%) and margin up significantly, mainly driven
                                                                                  by strong development at Immowelt (EBITDA
  EBITDA                       72.0          21.9%          36.9    20.3%
                                                                                  doubled, margin up to 33.7% from 19.0% in
     Margin                   50.2%          5.8pp         50.8%    5.4pp         H1/16)

* Adjusted for consolidation and FX effects.
** Of total classifieds subsegments EBITDA contributions

38         September 2017                                           Classified Ad Models
SeLoger – investment highlights

     SeLoger operates in the largest market in continental Europe

     SeLoger is the comprehensive platform for professional real estate agents

     SeLoger is a leading household brand for French real estate consumers

     SeLoger delivers strong and valuable products to their clients

     SeLoger has a promising future ahead of us

39   September 2017
French real estate classifieds recovery drives
expansion of marketing budgets
Structural tailwind in French real
estate market supports…                                                                                                     …growth in all online channels beyond classifieds

LTM cumulated existing home sales transactions in k, 02/2012 – 02/2017, France1                                              In m €                               CAGR
                                                                                                                                              CAGR                 +3%               CAGR          CAGR
1,000                                                                                                                                          +1%                       903         (12-16)       (16-20F)
                                                                                                                                       781                799            19%           -1%          +1%
                                                                                                                                       21%                20%             9%          -14%          -8%
                                                                                                                       Offline                            14%
                                                                                                                                       27%                               25%           +7%          +6%
 750
                                                                                                                                                          22%                          +6%          +5%
                                                                                                                                       17%
                                                                                                                       Online                                            47%                   2
                                                                                                                                       35%                43%                        +8%
  500
    Jan12               Jan13             Jan14             Jan15             Jan16             Jan17                                  2012               2016            2020F
1) Sales of individual houses and apartments sold by the unit, excluding any professional premises, whole multi-apartment
buildings and ancillary premises (cellars, parking spaces, fractions of common condo property, etc.) sold separately                  Other Offline Advertising    Other Online Advertising
2) Organic (adjusted for consolidation and FX effects) revenue growth yoy average, excl. Poliris
Source: OC&C, Conseil Général de l’Environnement et du Développement                                                                  Print Advertising            Online Classifieds

40            September 2017
SeLoger: highest number of professional listings in
France
Average number of listings Jan-Jul 2017 in k1

                                                             1,142

                                                                     887
                                                                           +3%
                                                 673         858
                                 494       525         483

Source: autobiz
1) Based on monthly data                                                         private listings

41           September 2017
Growth in core and verticals drive SeLoger’s
profitability
Constant roll-out of new products has been valued                                                Historical Revenue and EBITDA
by customers                                                                                     performance
Average monthly ARPA made with professional customers, in €                                      Revenues and EBITDA in m €1                                            CAGR
                                                                                                                                                                      2011-2016
                                                                                                                                                                         0%
                                                                                   CAGR                               +10%
800                                                                       715    2011-2016                            CAGR                                              +19%
                                                                676               +10%                                                       128
                                                         615                                                                         116                                +8%
                                           549                                                                               106
                             496                                                  +9%                                 98                               +11%             +12%
       424 456                                                  594       625                               91
                                                         544                                        80                                          76 62         69
400                                        483                                                                                          71
               440                                                                                                     58       62
       382 406                                                                                         43
                                                                                                                 53
                                                                                                                                                                   41
                                                                                                                                                        37

  0
  2011          2012         2013          2014          2015   2016     H1/17                      2011    2012      2013    2014    2015    2016    H1/16   H1/17

                                          SeLoger expects to maintain this growth trajectory and performance
                                                                       SeLoger excl. verticals                                                          Others          Core
 Source: SeLoger
 1) excl. effects of Poliris business, deconsolidated in 2016          SeLoger incl. verticals                                       Organic growth     Verticals       EBITDA

42              September 2017
Merger opportunity: SeLoger and LogicImmo

                                                                                              6.1
     ~€128m                                                                                                                            ~€68m
     in revenues                                                                                                                       in revenues
     in 20163 high                                                                                                3.1                  in 2016 high

                                low                                                                                                                     low

           Google Trends analysis on keyword “Seloger” in 20162                               Unique users in m1                         Google Trends analysis on keyword “Logic Immo” in 20162

                SeLoger will work on a detailed integration plan once the merger has been closed after
                                    clearance by the French Competition Authority
Source: Google Trends, Mediametrie, SeLoger, SPIR   2) SeLoger and Logic Immo indexed to keyword request “Seloger” for Île-de-France
1) Unique users, global users in m, Q1/2017         3) excl. effects of Poliris business, deconsolidated in 2016

43            September 2017
Immowelt – Investment highlights

                  Healthy growth of German property and online portal market

                  High brand awareness and increase in consumer demand

                  Record number of DUO1 agents and high customer satisfaction

                  Stable relative position for residential listings

                  Substantial ARPU growth over last quarters

                  Strong revenue growth with increasing EBITDA

1) DUO: 1 contract, 2 portals (immowelt.de, immonet.de) | Germany only
Source: Immowelt

44            September 2017
Positive outlook for online property portals –
9% annual growth in Germany expected until 2020
+3% annual growth in agent                                                        ... fuels favourable marketing spend
commission pool until 2020 ...                                                    for online property portals
Agent commission pool (bn €)                                                      Property marketing spend (m €)
                                                                                                                                             CAGR
                                                   +3%                                                             +6%
                                                                6.4                                                         723              16-20F
                      +6%            5.7                        0.7      Rental                                                              +2%
                                                                                                +4%
                                     0.6                                                                 571
          4.5                                                                                                                                +10%
                                                                                         488
          0.8                                                                                                                                -4%
                                                                 5.7     Sales
                                      5.1
           3.7
                                                                                                                            407              +9%
                                                                                                          287
                                                                                        176

          2012                       2016                       2020F                    2012             2016              2020F
                                                                                                       Other offline adv.   Print adv.
Sources: Immowelt, OC&C (German residential real estate only)          CAGR                            Other online adv.    Online portals

45            September 2017
Immowelt: number of DUO agents surpassed
number of IS24 core agents
Highly successful DUO migration expected to be completed in 2017 – at very low churn
Number of agents in Germany2
                                                                                                                                                               95% of agents have
                                                                                                                                                                migrated to DUO
                                    [k]   23.3
                               24                  22.9            22.1               22.3             22.6              22.8       22.6            22.4

                               20
                                           20.0     19.4
                               16                                                     17.6              17.4             17.4       17.0            17.0
                               12                                                                                                                    21.2
                                                                                                                                     20.5
                                                                                                                         19.3
                                8                                                                       17.4
                                                                                      14.7
                                                                     11.1
                                4                   7.4
                                           4.3
                                0
                                          Sep-15   Dec-15          Mar-16           Jun-16            Sep-16           Dec-16       Mar-17         Jun-17

     IS24 core agents
     IW non-DUO agents
                                                           Note: Definitions of IW DUO agents and IS24 Core Agents are aligned               2) Real estate professionals with a term contract (term usually 12 months)
     IW DUO agents                                         1) DUO: 1 contract, 2 portals (immowelt.de, immonet.de) | Germany only            Sources: Immowelt, IS24

46         September 2017
Stable relative position for residential listings,
slight decline due to market conditions
Stable relative listings’ position in tight German residential market
 Number of residential listings (k)1
                                                                                                                          -3%

                                                         300k                                                                                                                        IS24
                                                                                                                         -4%

                                                         200k

                                                         100k                                                                                                                        IW

                                                             0k
                                                                                            H2/16                                                       H1/17

1) House/ flat/ lot to rent or buy in Germany only
Note: Direct comparability of snapshot listing figures limited due to different listing models of IW and IS24 (while IW agents usually rotate listings, IS24 agents usually don’t)          Sources: Management estimates, internal data

47             September 2017
Immowelt‘s ARPU increased steadily over last
quarters
Immowelt with strong ARPU growth ...                                                     ... but below main competitor
ARPU (€/month)1                                                                          ARPU (€/month)1
                                                                                                                  €761
                                               +18%
                                                                                 €291
                                                 €268            €279
                                 €258
                €246

                                                                                                           €285

                                                                                                                         IS24

                 Q2/16           Q3/16           Q4/16           Q1/17           Q2/17                       H1/17

1) Average Revenue Per User: monthly revenues, divided by the number of agents
(Immowelt Group DUO and non-DUO agents in Germany with a term contract)                                                         Sources: Immowelt, IS24

48            September 2017
Immowelt: Strong revenue growth with increasing
EBITDA
Substantial revenue growth –      20% EBITDA margin to increase to more than
15% from Q2/16 to Q2/17           40% after brand investments

Revenue (m €)                     EBITDA (% of revenue)

                   +15.6%
                         €54.3m
                €47.0m

                                                                    >40%
                                                                    >40%
                         33.7%            €19.4m

                19.0%                      20%
                                           20%

                 H1/16   H1/17             2016     2017F   2018F   2019F
                                                                            Sources: Immowelt, IS24

49      September 2017
Outlook: Continuous growth in brand awareness,
performance, revenues and EBITDA

                           2017                            Financial outlook

                                                                       €
                           Continue with significant
              Marketing    marketing efforts

                           Create value from user                  Profitability
              Operations   data (profiling & analytics)
                                                              EBITDA margin to increase
                                                                to >40% in 2019 after
                                                               brand investment phase
                           Double-digit growth driven by
              Revenues     ARPU increase and stable
                           agent base

50   September 2017
Immoweb – Investment Highlights

     Immoweb operates in a highly attractive market in Belgium (>90m EUR market)

     Immoweb is the leading platform for all real estate clients with 1.6x more listings
     than #2
     Immoweb reaches, sees & engages most people – each month >50% of
     Belgians visit their website
     Immoweb is leading when it comes to monetization – EBITDA margin of 70%

     Immoweb expects to grow in their core property search and sees significant
     potential beyond

51   September 2017
Solid market growth over the last decade translated
into online marketing budgets
Belgian property market is very stable…                                                  …and relevant budgets are expected to expand
Indexed property sale transactions in Belgium, 2005–2016, 2012 = 100                     Property Marketing spend by channel, in m €

                                                                                                                           +3%             CAGR     CAGR
130                                                                                                         +3%                            (12-16) (16-20F)
                                                                                                                                 102
                                                                                                                     92
                                                                                                      83                         18%        -3%            -2%
                                                                    109                                             22%           9%
                                                                                                     27%            11%
                                                                    102
                                                                                         Offline                                 17%        -7%            -2%
100
                                                                                                     17%            16%
                                                                                                     14%                                    +6%            +4%
                                                                                         Online                     51%          56%
                                                                                                     42%
                                                                                                                                            +8%            +5%
 70
                                                                                                     2012           2016      2020F
         2006       2008          2010   2012    2014          2016
                                                                                                                                          +11%
                                                                                                                                          CAGR 2013-2016

      Sales Transactions Index                                                                 Other Offline Advertising     Other Online Advertising
      Average Sales Price Index                       Source: Statistics Belgium, OC&C         Print Advertising             Online Classifieds

52        September 2017
Immoweb: THE reference for property search

                                                              …and when it comes to real estate, 8 out of 10 Belgians
“Belgians have a brick in their stomach…”                     think of Immoweb
Home ownership rate by country in 2016                        Unaided awareness questionnaire with 7.2k respondents in 09/2016

                                           +24%p
                                                     70%
                                                                            x12.4
                                                                   78%

                                           58%

                    46%                                                               6%
                                                                                                       2%                1%
                Germany1                   France   Belgium
Source: OC&C, Produpress study, Eurostat
1) Latest available 2014

53           September 2017
Half of the Belgians visit Immoweb every month

                                                                                                                            …leading to strong and highly engaged traffic on
Half of the Belgian population visits us every month…                                                                       Immoweb
Unique browsers in Q1 2017 vs. Belgians (age 20-79) in 01/2017, in m1 2                                                     Monthly audience statistics on Top4 RE portals in Q1 20172

                                                                                                                                                16m                       104m min
                                                                                                                                                11%                            8%
        11%                    13%                     20%                      51%                                                                                       9%
                                                                                                         8.1                                    13%
                                                                                                                                                                            14%
                                                                                                                                                18%

                                                                                 4.1
                                                                                                                                                                             70%
                                                                                                                                                59%
                                                         1.6
         0.9                     1.1

                                                                                                     Belgium
                                                                                                                                               Visits                  Time spent
Source: CIM, Statistics Belgium
1) Simplifying assumption: one browser equals one unique user (excl. app traffic) 2) Selected players (excl. app traffic)

54            September 2017
Immoweb’s strong engine delivers strong
performance
                                                                                 unaided
                                                                          >75%   brand
                                                                                 awareness

                                                      more listings                                   of all
                                  1.6x                than #2                                ~50%     Belgians
                                                                                                      every month

                                           Listings
                                                                            €                 Audience

                                                                                                    of time spent on
                                                        of RE agents’
                            >50%                        share of wallet                      >70%   major RE
                                                                                                    portals
Source: Immoweb, Produpress, CIM, Statistics Belgium, OC&C

55           September 2017
Immoweb: Consistent revenue and EBITDA growth
Successful growth of ARPA over the
                                                  ...results in strong revenue growth at leading EBITDA margins
last years...
Weighted average monthly ARPA from professional
customers, in €                                                                                          CAGR               +12%
                                                   In m €
            CAGR                     +13%                                CAGR
                                                                          +11%                           +5%                   20
            +10%                                                                                                    18
                          460     458     515                                                 36
                 410                                                             33                      +13%
 350     385                                                       31                                                                 13
                                                    27                                        10                         12
                                                                    9            10                25
                                                                                      22                 +15%
                                                     8                    20
                                                            16
                                                                   22            23           27
                                                    18

2013     2014    2015    2016    H1/16    H1/17       2013           2014          2015         2016                H1/16          H1/17
                                                      61%               64%        67%          70%                 67%            66%

Going forward, Immoweb expects mid to high single-digit revenue growth and to maintain their margins.
                                                            Other Revenues       Professional Revenues     EBITDA        EBITDA margin

56      September 2017
Revenue and EBITDA increase in General/Other
driven by consolidation effects
     General/Other                                                              Comments
                                          21%
                                                                                Revenue increase of 32.8% driven by
                                          25%
                                                                                 consolidation effects (organic growth of 3.6%
                                                                                 due to strong prior-year comps)
                                                   EBITDA share**
                                                                                  EBITDA up 21.2% (adj. for cons. and FX
                                                                                   effects +0.9%), margin down yoy due to
 in €m                        H1/17            yoy          Q2/17    yoy           investments in future growth and acquisition of
 Revenues                     128.6          32.8%           57.8   28.6%          lower-margin business in 2016
 organic growth*                              3.6%                  4.6%
 EBITDA                        43.7          21.2%           18.1   12.0%
     Margin                   33.9%          -3.2pp         31.3%   -4.6pp

* Adjusted for consolidation and FX effects.
*** Of total classifieds subsegments EBITDA contributions

57         September 2017                                           Classified Ad Models
@leisure – Investment highlights

     @leisure’s addressable market is €19bn in size and has grown by a double-
     digit CAGR due to a strong offline to online shift
     The group offers the most comprehensive range of services for homeowners
     and is a renowned supply side expert
     Uniquely positioned, @leisure covers all three complementary business
     models in the vacation rental segment
     Across these three business models, @Leisure achieved revenues of €90m
     (+65% YoY) and significant pro forma growth (11% YoY)
     @Leisure will continue to strengthen its supply side position through “buy
     and build” and increasing demand on their own brands and through partners

58   September 2017
@Leisure focuses on the supply/homeowner side of
  the market

       Homeowner
                                                                                                      Full-service

                                                                                                      >35k Inventory

                                                                   Other Full-
                                                                    service                                             Aggregator
        Secondary                                                                                                                         Guest
                                                                    provider                                           >500k1 Inventory
         homes
                                                                                                      Self-service

                                                                                                     >76k Inventory

           Primary
           homes
1)There will be some overlap between vacation rentals on Casamundo and on other @Leisure platforms

  59             September 2017
Companies offer differing service levels, take rate
increasing with the service level
  Full Service                                                                                                                                                          Additional services

                                                                                                                                                        Key Exchange
                                Full-service                                                                                                             and cleaning
                                                                                                                                                   Pricing
                                                                                                                                               management
                                                                                                                                         Content
                                                                                                                                     management

                                Self-                                                                                    Customer
                                                                                                                           Service

                                                                                                           Calendar
                                Service                                                                 Management

                                                                                Booking, Invoice &
                                                                                  Cash Collection

                                                               Acquisition of
                                                                     Guests

                                           Acquisition of
                                           Homeowners

 Self Service                                                                                                                                                                             Take
                         2%                                                                                                    15%                    30%                           50% rate
Note: Graph shows simplified competitive landscape. Because of hybrid models, landscape is more complex than depicted.

60            September 2017
Consolidation opportunity: home owner side with low
degree of digitization and profesionalism

Share of (professionally) marketed vacation rentals is low in a very fragmented industry
Holiday homes in Europe (in m)

                                                                               1/3 of inventory
                                                                               potential for          ~13%        Approximate     ~3%
                                                                10             active marketing                 inventory share
                                                                               by owners or                     of leading player
                                                                               professionals

                                                                                                               Additional
                               24                                                8
                                                                                                               potential for
                                                                                                               professional
                                                                                                               marketing

                                                                                                          4
                                                                                                                                     2
           Total vacation homes in Europe                    Not for rent   Not actively          Marketed by owner /      Marketed professionally
Source: Phocuswright, Radius Global Market Research (2011)
                                                                             marketed                Self-service              / Full-service

61           September 2017
Full-service business outperforming main competitor

Full-service: competitive position                                   Full-service: Non financial KPI
Inventory Europe (in k; present)                                     Pro forma yearly booking value (in m €)                            CAGR
                                                                                                                                        (14-16)
                                                                       317                      306                       323
           40                                                                                            222                      241    1%
                                   39             35                            202
                                                                                                                                         9%

                                                                             2014                    2015                       2016
                                                                        Booking value Hotelplan (Interhome/Interchalet)
                                                                        Pro-forma booking value @Leisure (Belvilla/Dancenter)

Full-service: Market trends                                          Full-service: @Leisure’s differentiators
a High fragmentation, but large players are rolling up “mom & pop”   a High end service offering for homeowners
  shops
b High-end full-service companies entering market with higher        b Scalable technology platform and financial capability for future
  service levels and higher commission rate                            acquisitions
c Technology investments to further unburden homeowners              c Strong brand in North-West Europe and high homeowner
  (microservices in cleaning and key services)                         retention

62       September 2017
Self-service with listings growth of 29% (2014-2016)

Self-service: competitive position                            Self-service: Non financial KPI
# direct listings per year Germany (in k; Dec 2015)           listings per month, yearly (half-yearly) average Europe (in k)

                            37                     35 1                             +29%                                 77
                                                                                                        64
                                                                                      53
                                                                     38

                                                                    2014             2015             2016              H1/17

1) Management estimate on basis of scraping tool

Self-service: Market trends                                   Self-service: @Leisure’s differentiators
a Shift towards commission based models                       a Competitively priced due to low cost structure

b Shift towards variable pricing depending on service level   b Satisfied homeowners and high retention

c Fast growing and relatively new urban segment               c High matching capability and hence occupancy

63            September 2017
@Leisure Group’s “buy and build” strategy is paying
off as the group continues to grow quickly
@Leisure full year revenue and EBITDA                                   Notes

                      90                                                2016 EBITDA margin includes temporary effects:
                                                       69
     55
                                       43                                 1. Dancenter consolidated only with low contributing
                                                                             months (Aug-Dec) given seasonality
           11                14        25% 11                15
     20%            15%                                22%                2. Marketing investments
                                                                          3. Product investments
       2015             2016             H1/16          H1/17
                                                                        Outlook: further investments into marketing and
       Revenue as reported        EBITDA as reported
                                                                         product in 2017 and mid-term return to ~ 20% margin
     x% EBITDA margin

                                       Revenue:                   >1.5x in next 3-5 years
                                       EBITDA:                    >2.0x in next 3-5 years
64         September 2017
Yad2 – Investment Highlights

              Yad2 is the market leader in Real Estate, Cars & Second Hand and has a leading
              position in Jobs in Israel
              Being one of the top-of-mind brands in Israel, Yad2 enjoys a brand awareness
              of 98%1 (aided) and reaches more than 80%2 of Israeli population

              As part of the Startup Nation, yad2 is a front runner in innovation leadership

Sources: 1) Brand awareness study, 2) Company information

65            September 2017
Strong network effects provide Yad2‘s customers
with significant liquidity and reach

Listings                                                                                       Visits
(in k, monthly avg.         2016)1                                                             (in m, monthly average Q1/2017)2

                            2nd Hand              Real Estate              Cars Jobs

                                205                     139 7.5 77              10 431                                            7.3
                                                                                         >3x                                            >19x

                                                                                       >10x                                             >25x

Sources: 1) Company Information, 2) Similarweb, desktop & mobile traffic

66            September 2017
Yad2 has the highest reach of internet users
amongst its peer group
UVs as % of internet users vs. peer group

                                                             Israel                    France   Germany
                                                              72%

                                                                                        47%

                                                                                                 27%

Sources: UN Population Census, Internet Society, Yad2 Company Information, Schibsted
Investor Presentation, eBay Press Release – latest available data

67            September 2017
Yad2 is best positioned to further grow its
business along three strategic initiatives
                                                                   1
                                         Israel’s #1 Generalist

             #1                    #1                           #1        Become #1
         Real Estate              Cars                      Second Hand     in Jobs

                         1   Organic Growth
     Comission-based                                                      Commercial &
                                                                          luxury real estate
     business models     2   Getting closer to the transaction
          New car &                                                       Financing, loans,
           tire sales                                                     insurance products
                         3   Explore adjacent opportunities

68      September 2017
Yad2 has delivered a constant track record of
revenue growth
Revenue Development

        28%        25%     13%    17%     9%                       Leading revenue stream with ongoing strong
                                                                   growth
                           34.9
                   26.9                                            Second largest revenue stream. Since 2013
                                          20.1                     paid classifieds product for car dealers
        18.4                      16.9

                                                                   Gaining importance since Drushim acquisition
                                                                   in 2015 with goal of becoming clear #1
        20141      2015    2016   H1/16   H1/17

                           In the medium term, Yad2 is expecting high single-digit to low
                                           double-digit revenue growth
     Revenues in m €
     Organic YoY growth                                                        Sources: Company Information, Drushim acquisition closed in Sept. 2015
                                                                               1) 2014 represents FY as AS acquisition closed in May

69        September 2017
Carboat Media – Investment Highlights

     Carboat Media has built a leading position as a used car specialist with a
     special focus on professional dealers
     Carboat Media is the leading specialist in terms of listings and traffic and show
     best-in-class efficiency and highest awareness among brands

     Carboat Media has been growing steadily maintaining high margins

     Carboat Media constantly innovates its products and is best positioned to
     capture future growth

70   September 2017
LaCentrale works with professionals that have a
significant used car activity
Professional listings                          Listings per professional1
(in k, monthly average Q1/2017)                (in k, monthly average Q1/2017)

                     416                                                          30

                                        -34%                                                      +40%
                                                              21
                                  276

                                                                                 Sources: Company Information
                                                                                 1) Professional ads divided by # of professionals on platform

71       September 2017
Stable traffic and listings development versus
next competitor
Total listings                           Traffic development since Apr. ’15      Listing development since Apr. ’15

(in k, monthly average Q1/2017)          (Index = 100)                           (Index = 100)

         10.1m       Q1 traffic   3.9m

         885

         469

                                  300
                                  24
         416
                                  276

                                          2015            2016            2017    2015           2016                      2017
      Private
      Professional                                                                                      Sources: Company Information

72       September 2017
Carboat Media has benefited from constantly
growing monetization

                   9,000                                                       8,499    420

                                                                                 €401
                   7,000                                                                380

                                                                   Avg. ARPU
                   5,000                                           growth 6%            340

                   3,000                                                                300

                   1,000                                                                260

                           01.01.2010   01.01.2012   01.01.2014   01.01.2016

     Customers
     ARPU (in €)                                                                              Source: Company Information

73        September 2017
Carboat Media developed its EBITDA positively
since AS acquisition
                                                   AS acquisition: July 2014
Revenues & EBITDA (in m €)
                                          CAGR                         CAGR
                                           +4%                                                    +11%
                                                                        +8%

                                                                               55.2
                                                        50.5        52.1
                                  48.2      48.5
                        45.2

                                                                                         27.7      29.5
                                                                                  24.3
                                     20.8      20.3          20.9      20.9
                           18.7
                                                                                            12.4         13.7

                         2011      2012      2013         2014       2015       2016      H1/16     H1/17

           Market professionalization and product innovation to drive mid-single
     Revenues
     EBITDA                 digit revenue and EBITDA growth

74     September 2017
Paid Models
Paid Models segment at a Glance
     Highlights
                                                                                              Paid Models
 Focus on market-leading media
  brands with clear path to                   National                                                    International
  digitization
                                        BILD group                                                     Business Insider
 National paid models dominated                                                                        eMarketer
  by unique asset BILD
                                        WELTN24 group                                                  upday
 Presence in English-speaking                                                                          Ringier Axel Springer Media
  media market with Business           (Main activities)                                                 (Poland, Hungary, Serbia, Slovakia)1
  Insider and eMarketer
                                                                                                        Ringer Axel Springer Schweiz2
 Innovative mobile news service for          Financials
  Samsung devices                                                            2016                       Outlook 2017
                                            Revenues in €m                   1,481.6                    On prior-year level
 Stable EBITDA in Paid Models in a
                                            EBITDA in €m                     214.4                      On prior-year level
  range between €205m - €225m for
  2017-2019                                 EBITDA-margin                    14.5%
                                       1)   Fully consolidated (50% stake) 2) Consolidated at equity

76      September 2017                                             Paid Models
Business Insider – strong first half of the year

  Company profile                                             Multiple international editions

 N° 1 global business publication by reach

 Major business news website in the US
  (founded 2007)

 Long-term equity incentive for Henry Blodget (Founder,
  CEO & Editor-in-chief)

 Acquisition in 2015, based on a company valuation
  (cash/debt free) of $390m (~ €348m)
 Revenues up >50% in H1/17 yoy
 Revenues to grow > 30% (CAGR) until 2020, breakeven
  envisaged by 2018

77     September 2017                                  Paid Models
eMarketer – another milestone in the expansion into
the English-speaking world
  Company profile                                                  High customer satisfaction and retention

 A leading provider of high-quality
  analyses, reports, and digital market
  data for companies and institutions
 Founded in 1996; based in New York City
 ~1,200 corporate subscribers (2/3 of Fortune 500 and
  2/3 of US top national advertisers)
 ~10,000 citations in worldwide media per month
 Acquisition of ~93 of the shares, transaction closed in
  July 2016
 Revenues to grow double-digit (CAGR), EBITDA margin
  to reach 40%+ until 2019

78      September 2017                                      Paid Models
Monetizing content in digital: positive development
500.000
               Digital subscribers
450.000

400.000
                                                    78,157
350.000

300.000

250.000
                                                   365,340   +10.7%
              52,672                                          July 2017
200.000
              200,571                                            vs.
150.000                                                       July 2016
100.000

 50.000

       0

Source: IVW

79         September 2017            Paid Models
Pan-European news app upday - Expansion from
six to 16 countries in 2017
  Company profile                                                 International Expansion

 Strategic partnership to develop mobile news service
  exclusively for Samsung devices

 #1 news app in Germany

 Delivering up to 10% of publishers’ traffic

 Advertising for a targeted audience with non-intrusive
  formats
 Available on more than 10m devices in 2017
  (i.a. S7, S8 and A-series)

                                                                         Countries per March 2017           Additional countries
                                                                         Editorial offices per March 2017   Additional editorial offices

80      September 2017                                     Paid Models
Strong Q2/17 for both National and International Paid
Models EBITDA
                                                       Paid Models National              Paid Models International
in €m                                          H1/17      yoy    Q2/17        yoy    H1/17     yoy    Q2/17      yoy
Revenues                                       533.5     -3.5%    278.1   -3.2%      191.9   22.9%     101.6   25.5%
thereof digital (reported)                     121.4     0.3%     62.8     -1.7%     115.1   57.8%     61.1    58.6%
thereof digital (organic growth*)                        0.3%              -1.1%             20.2%             22.2%
  Advertising                                  213.5     0.5%     117.9     8.3%     101.4    27.7%    55.8    30.2%
  Circulation                                  249.1     -5.7%    123.6    -8.0%     65.7     34.1%    32.6    34.3%
  Other                                        70.9      -7.0%    36.6    -16.9%     24.8    -10.7%    13.3    -4.3%
EBITDA                                         88.5      12.3%    52.7    30.4%      22.4    >100 %    13.6    >100 %
Margin                                         16.6%     2.3pp   19.0%    4.9pp      11.7%    9.0pp   13.4%     6.7pp

  Restructuring Exp.                            5.5       -4.7     2.7        -2.4    0.2      0.1      0.2      0.0
  Launch Costs                                  4.9        2.9     2.0         0.7   11.3     -3.7      5.2     -3.1
EBITDA ex. Restr./LC                           98.9       8.7%    57.4    22.7%      33.9    74.8%     19.0    37.0%
  Margin                                       18.5%     2.1pp   20.7%    4.4pp      17.7%    5.2pp   18.7%     1.6pp
* Adjusted for consolidation and FX effects.

81          September 2017                                                    Paid Models
Paid Models EBITDA up 33.6% – improvements both
from national and international businesses
in €m                                          H1/17    yoy    Q2/17    yoy      Comments
Revenues                                       725.4   2.3%    379.7   3.1%      Revenues up 2.3%, adj. for cons. (mostly
thereof digital (reported)                     236.5   21.9%   123.9   21.0%      eMarketer) and FX effects, down 1.8%
thereof digital (organic growth*)                      7.8%             7.6%        32.6% of revenues from digital
  Advertising                                  314.9    7.9%   173.7    14.5%
  Circulation                                  314.8    0.5%   156.2    -1.5%
                                                                                    Advertising revenues +7.9%, adj. for cons. and
  Other                                        95.8    -8.0%   49.8    -13.9%        FX effects up by 5.5%, mainly due to special
EBITDA                                         110.9   33.6%   66.4    44.7%         edition of BILD in Q2/17
  Margin                                       15.3%   3.6pp   17.5%   5.0pp        Reported circulation revenues up 0.5%
                                                                                     (positive consolidation effects from eMarketer),
  Restructuring Exp.                            5.7     -4.7    2.9     -2.4         down 6.0% adj. for cons. and FX effects
  Launch Costs                                 16.2     -0.8    7.2     -2.4
                                                                                    EBITDA up 33.6% reported, +20.7%
EBITDA ex. Restr./LC                           132.8   20.3%   76.4    26.0%
                                                                                     organically, improvements both from national
  Margin                                       18.3%   2.7pp   20.1%   3.7pp
                                                                                     as well as international businesses
* Adjusted for consolidation and FX effects.

82          September 2017                                             Paid Models
Marketing Models
Marketing Models segment at a Glance
     Highlights
                                                                       Marketing Models
                                       Reach Based Marketing                        Performance Marketing
 #1 positions in all major
  marketing business models         Idealo                                      Awin (formerly: zanox)

                                    aufeminin
 Awin European market leader in
  performance marketing             Bonial (kaufda/retale)
 Double-digit organic revenue
                                   (Main activities)
  growth

 Merger of AWIN and affilinet         Financials
                                                               2016             Outlook 2017
                                     Revenues in €m            856.2            High single-digit to low double-digit % growth
                                     EBITDA in €m              82.2             High single-digit to low double-digit % growth
                                     EBITDA margin             9.6%

84      September 2017                                 Marketing Models
Strong organic revenue growth in Reach Based as
well as in Performance Marketing
                                            Reach Based Marketing                                       Performance Marketing
in €m                               H1/17           yoy          Q2/17            yoy          H1/17            yoy          Q2/17            yoy
Revenues                            152.1          9.8%            76.4          9.5%          295.7           7.3%          146.2           9.1%
organic growth*                                   13.8%                         11.6%                         9.5%                         11.1%
  Advertising                       127.5         12.2%            64.3          9.6%          262.9          7.9%           129.6          8.9%
  Other                             24.6          -1.3%            12.1          9.2%          32.7           2.7%           16.6          10.7%
EBITDA**                             31.3         -17.3%           20.0         -11.0%          13.5           9.9%            7.6          21.0%
  Margin                           20.5%          -6.7pp         26.2%          -6.0pp          4.6%          0.1pp           5.2%          0.5pp

  Restructuring Exp.                  0.2            0.2            0.0            0.0           0.0            -0.1           0.0            0.0
  Launch Costs                        1.1           -7.7            0.6           -3.4           0.0             0.0           0.0            0.0
EBITDA ex. Restr./LC 32.6                         -30.1%           20.6         -22.2%          13.5           9.2%            7.6          20.5%
  Margin                           21.4%         -12.2pp         27.0%         -11.0pp          4.6%          0.1pp           5.2%          0.5pp
* Adjusted for consolidation and FX effects.
** Total EBITDA includes costs of €4.3m in H1/17 and €3.5m in H1/16 (thereof business development, M&A and other), not allocated to the two pillars.

85         September 2017                                                      Marketing Models
Marketing Models with double-digit organic revenue
growth but margin decline
in €m                             H1/17           yoy         Q2/17           yoy
                                                                                                Comments
                                                                                                Revenues with 10.9% organic growth (ad revs.
Revenues                          447.8          8.1%         222.6          9.3%
                                                                                                 +11.0%, other revs. +10.2%)
organic growth*                                 10.9%                       11.3%
  Advertising                     390.5          9.3%         193.9          9.2%                   EBITDA below prior year mostly due to
  Other                            57.4          1.0%          28.7         10.1%                    competitive environment (EBITDA adj. for
EBITDA**                           40.4        -13.2%          25.3         -6.6%                    cons. and FX effects -16.0%)
  Margin                           9.0%         -2.2pp        11.3%         -1.9pp

  Restructuring Exp.                0.2           0.1           0.0            0.0
  Launch Costs                      1.1          -7.7           0.6           -3.4
EBITDA ex. Restr./LC 41.7                      -24.8%          25.8         -16.8%
  Margin                           9.3%         -4.1pp        11.6%         -3.6pp

* Adjusted for consolidation and FX effects.
** Total EBITDA includes costs of €4.3m in H1/17 and €3.5m in H1/16 (thereof business development, M&A and other), not allocated to the two pillars.

86         September 2017                                                      Marketing Models
Investor Relations contacts

Claudia Thomé                                 Daniel Fard-Yazdani
Co-Head of Investor Relations                 Co-Head of Investor Relations
Phone: +49 30 2591 77421                      Phone: +49 30 2591 77425
Mobile: +49 160 90445035                      Mobile: +49 151 52844459
claudia.thome@axelspringer.de                 daniel.fard-yazdani@axelspringer.de

Axel Springer SE: Axel-Springer-Str. 65, 10888 Berlin, Germany, Fax: +49 30 2591 77422

87   September 2017                  Company presentation
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