Head of Income Generation Jerry Green Dog Rescue - Information and Recruitment Pack - Clean
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Head of Income Generation
Information and Recruitment Pack
Jerry Green Dog Rescue
December 2017
Jerry Green Dog Rescue | Central Office | Hatfield House | Broughton | North Lincs | DN20 0BJ
Registered Charity No 1155042
supportercare@jerrygreendogs.org.uk
www.jerrygreendogs.org.uk
01652 657820
December 2017
Thank you for your interest in the post of Director of Income Generation at Jerry Greens. I hope
you find all the information you need in this pack, or on our website www.jerrygreendogs.org.uk
to help you decide if you are the right person for this exciting role. If you do need further
information, please don’t hesitate to get in touch.
I believe Jerry Green Dog Rescue is a very special charity; for more than 50 years, we have
sheltered thousands of dogs and turned their lives around by finding loving homes for them.
We’re pretty confident that together – our staff, volunteers, Trustees and most importantly the
Jerry Green dogs, have made a real difference in the adopters’ lives too.
With a head office based in the hidden gem of North Lincolnshire, near the market town of
Brigg, we have 5 rescue centres across the East Midlands and Yorkshire.
It is truly a privilege to work here.
The deadline for applications is 5pm on Friday 2nd February 2018.
If you would like an informal chat about our work or the role please do not hesitate to contact
me on 0798 007 6347 and I’d be happy to talk to you about your interest.
I look forward to hearing from you, and once again thank you for your interest in Jerry Greens.
Yours sincerely,
Jacqueline Bell
Chief Executive
2
Contents
About Jerry Green Dog Rescue ....................................................................................................................................... 4
Our Purpose ................................................................................................................................................................. 5
Our Centres ................................................................................................................................................................. 6
Our Strategic Priorities ................................................................................................................................................... 7
Our Finances .............................................................................................................................................................. 12
Our Organisation Structure ..................................................................................................................................... 13
Our New Fundraising Team ......................................................................................................................................... 14
Job Description & Person Specification........................................................................................................................... 16
Our Equal Opportunities Policy ..................................................................................................................................... 23
3
About Jerry Green Dog Rescue
It all started with a rescued spaniel named Rusty.
Rusty had been such a faithful and loving companion throughout his life that his owner, Jerry
Green, set up a Centre for stray and unwanted animals. Jerry Green felt that far too many dogs
were being put to sleep unnecessarily so early in 1961 he was prompted to set up a Centre for
stray and unwanted animals – that became Jerry Green Dog Rescue.
For more than 55 years we have sheltered thousands of abandoned and unwanted dogs and
turned their lives around by finding loving homes for them. Today, Jerry Green Dog Rescue has
5 rescue centres across Lincolnshire, Yorkshire and Nottinghamshire.
A charity, we incorporated as a limited company in 2013, have an annual turnover of around
£1.2 million which we use to run 5 rescue Centres in Yorkshire, Lincolnshire and
Nottinghamshire.
Jerry Green, at his home with one of his beloved Spaniels.
4
Our Purpose
Almost a decade ago we pioneered a method of rehoming we call Meet&Match®. Years of
experience, now backed by scientific research, convinced us that allowing people to walk round
the kennels caused unnecessary stress to our dogs. Instead, by finding out all we can about
potential adopters, we introduce them to suitable dogs in calm more natural surroundings.
We’re very proud that we pioneered an approach to rehoming dogs that is only now being
adopted by the bigger rescue charities. We are committed to enabling as smooth a transition
from rescue to home for Jerry Green dogs as possible and our approach to rehoming puts our
dogs’ welfare at the heart of everything we do.
Our mission
We exist to rescue and care for dogs, taking them in, treating them and ensuring the best
possible quality of life at our Centres while we find them loving homes.
We work with the communities we serve to raise awareness about what makes a happy dog,
sharing our learning and knowledge through education about dog welfare and informing
people about what we can all do to prevent cruelty and suffering.
Our vision
We aspire to a future where welfare of animals is never compromised and every dog has the
loving and secure home it deserves.
Our values
We are:
• Purposeful - passionate about what we do.
• Professional - using evidence based best practice alongside years of hands on.
experience to deliver the best outcomes we can for our dogs and their new adopters
• But, above all we’re Personal – treating each dog and each person we work with, as an
individual, recognising their needs and adapting our approach to ensure those needs are
met.
Our standards
Our ethics are very important to us - from our Board to our front line workers – every one of us
works with integrity – maintaining the belief that all dogs are equal and deserve an equal
chance of finding a home.
5
Our Centres
Key Facts
• We rehomed 995 dogs rehomed in 2016 and plan to do more than that this year!
• 80p in every £1 donated is spent directly on caring for our rescue dogs
• The average amount of days a Jerry Green dog stays in one of our rescue Centres is 20
6
Our Strategic Priorities
Our dogs will always be at the heart of everything we do. To deliver our mission we have
identified 6 areas where we focus our resources to achieve real impact.
Our People
• Create a well-trained, confident and resilient workforce
• Re-establish our army of volunteers
• Provide training and support opportunities to our paid & unpaid workforce
Our Places
• Create warm and welcoming centres where people can meet our dogs in a
relaxed and stress free environment
• Ensure all of our facilities are safe and fit for purpose
Our Profile & Reputation
• Raise our profile across all of our Centres reaching out to play our part to serve
the local communities we work within
• Tell our story with pride and conviction
• Communicate our Core Principles and what they mean to us and our dogs
Pounds & Pence
• Value every penny that we receive, always saying thank you, whatever the amount
• Create a budget and be transparent about where the money goes
• Make sure that every penny spent will improve the quality of life for our dogs
Becoming Enterprising
• Research enterprise as a way to become more sustainable using our expertise,
insight and experience in dog welfare
• Collaborate with corporate and sector experts to create new partnerships
• Make the most of our assets and work to our strengths
Being Fit For Our Purpose
• Involve people better in how we run and in setting our targets
• Become an innovative, learning organisation evaluating our work and sharing
the learning
• Operate with effectiveness and efficiency at all levels
7
Our Enterprise
Training & Paddock Hire
As a rescue first and foremost we are most concerned that any dog we place in a home will stay
there for the rest of their life. To ensure the best chance of that we will encourage each adopter
to stay involved with our Training support as even dogs that have some previous training can
(and lots of our dogs haven’t) benefit from focusing on building their new relationship. Clearly,
we want only the positive types of training done with our rescue dogs. We show people how to
use positive reinforcement, food and praise techniques in the home setting so that it works them
in practical ways. We have expert trainers in each of our centres who can help. As dog owners
ourselves we know what it’s like to be in that position where your beloved canine friend
conveniently loses their hearing when it’s time to leave the park, when they pull on their lead
and when they bark at the post lady.
How our new adopters interact with, and teach their dogs has a huge influence on their outlook
on life and the choices they make. Nobody wants to get it wrong, but with so much conflicting
advice out there, how can they know what is right?
With a team of qualified, high skilled and experienced dog trainers we offer this service to both
adopters and dog owners in general because more than anything else we want to help dog
owners to get it right.
Aim:
• To offer a desirable and competitive selection of training classes, workshops and
activities to adopters, customers and the general public of the South Lincolnshire locality
• Raising income by providing training services to the dog owners in the local area and to
increase and expand income revenue to support the rescue dogs in our care.
• Offering one to one behavioural advice, puppy socialisation, puppy obedience, agility
and workshops under the same umbrella of training.
• Through this we aim to increase local education whilst raising a valuable income for the
charity.
8The primary service is for customers who are looking to begin or advance training with their
dog. We will provide a range of services to encourage positive and good handling practises
alongside our Core Principles.
Customers will have access to our trainer and an onsite shop area to view, choose and
purchase any items to complement their training. Our unique selling point will be that the
income generated from these sales goes back into supporting the welfare of dogs in our care.
Our target market is dog owners in the immediate local area. These owners will be seeking
training, enrichment, classes and fun activities for their dogs. These customers would be in the
market place to buy products alongside services, depending on their disposable income.
Grooming & Wellbeing
We offer a professional Grooming service that means people can leave their dogs with our
qualified Groomers for their haircut and freshen up and save themselves (and their bathrooms)
the hard work!
It’s fast becoming one of the most popular services for people with dogs. We are creating
quality facilities for the dogs to be really looked after whilst they’re washed and bathed, cut and
trimmed, sweet smelling and beautified! Promoting good dog welfare will be an essential part of
providing our customers dogs’ with a great quality grooming service; positive handling, positive
environment, quality equipment and kit. This will also include ‘Get your Dog Fresh Again!’ using
JGDR bathing facilities (only) DIY.
Our aim is to offer state-of-the-art grooming suites, complete with professional dog grooming
equipment we’ll offer a service to the general public that offers us an income generation
opportunity with limited impact on existing resources.
The primary service is as a dog grooming enterprise where owners can bring their dog for
welfare focused groom by our qualified dog groomer. All breeds and coat types will be
welcome, with drop off and pick up times agreed to sustain a flow of clients without impacting
9on current resources and kennel space.
Our target market is dog owners in the local areas of our centres. These owners will be seeking
a local business where they can receive the required groom for their dogs.
We believe our bolt on services and USP will allow us to join the higher end of the pricing
market. We plan to extend our profile and reputation through promotional activity whilst starting
with competitive rates, in time we hope to increase our service charges to hold us at the top of
the market for this enterprise activity. Additional bolt on services such as flexible drop off and
pick up times which reflect the needs of the customers with busy working lifestyles. The Centre
will also promote high welfare and grooming sessions for puppies and dogs with bad grooming
memories – this will be unique to the organisation area. The profit will be put straight back into
the charity and in turn, help with the upkeep and welfare of the dogs in our care, heartfelt
importance to our adopters.
Grooming Enterprise Marketing Plan Key Messages:
• We will make your dogs’ salon experience as unique and memorable as they are! A
pampering retreat from the everyday hassles and worries of ‘who is a good boy’,
fetch and charge of their humans.
• Set in the tranquillity of rural of Lincolnshire [Notts, Yorks] we offer quality facilities,
trained staff & genuinely positive dog handling to ensure that your dog has the best
grooming experience ever!
• What could be more relaxing than a long bath, massage and manicure after a long
day chasing a tennis ball?
Boarding & Day-care
We re-launched our Boarding and Day Care service this year at our North Lincolnshire boarding
kennels the dogs will experience the highest levels of care day and night. When our adopters
and customers are planning a trip away then we offer a Boarding service at North Lincolnshire
Centre where we guarantee a heartfelt warm welcome for their beloved dogs. We have over 55
years of experience in dog welfare so we pride ourselves on our team of dog experts who work
tirelessly to meet each dog’s individual needs during their stay.
10Again our target markets are dog owners, Jerry Green Dogs or not, who require boarding
facilities, within a 25 mile radius of the Centre. These owners will be seeking a safe and secure
service with which to board their dogs during the day and night whilst they are away from home.
Marketing Strategy Key Messages:
• Have the peace of mind that your dog is enjoying the highest level of care while you’re
on holiday.
• ‘Please take me to Jerry Greens?’
• If you’re going away, your dog deserves the highest levels of service, comfort and
hospitality.
• Our ‘hospitality staff’ are trained to the highest level in meeting every need of your
precious dog during the times when other pressures, commitments and holidays may take
you elsewhere.
11Our Finances
Our accounts are available on the Charity Commission website. We are happy to share the
detail of these with anyone who wishes to see them.
Like all animal welfare charities we receive no government funding and are funded solely
through individual donations, property and investment management and through small amounts
of trading which we plan to increase over the next three years, including opening our first charity
shops.
In 2014/15 we undertook a major investment by rebuilding our Nottinghamshire Centre
spending £1.2 million to revolutionise our Kennels.
Where we are now and where we want to be:
We are now writing up our longer term planning review as our three-year Strategic Plan ends
next year. Creating a longer terms strategic plan and an annual rolling business plan will enable
monitoring activities and finances fit with our objectives.
Our Fundraising and Business Plans 2015 – 2018 aimed to halve our 2015 deficit which stood
at -£860,629 by the end of 2018 and to be in a healthy surplus by the end of 2020, thus
sustaining our ability to manage fluctuations in income in the future.
This year our projected deficit was almost £350,000. Our actual income is expected to be less
than planned at £1.14m but we have controlled spending, which we expect to be £1.74; this
results in an operating deficit just over -£600,000. Our investments however bring our deficit
into line with our deficit forecast. We aim by 2021 to be in surplus through operational income,
fundraising and enterprise.
Our aim for income generation is that we might better use Jerry Green’s legacy to not just
operate on an everyday basis, but sustain and develop our kennels and rescue Centres so we
develop his legacy into the future.
12Our Organisation Structure
Individals Fundraising
Team x 2
Volunteer Team Jerry Green
Development Officer Volunters
Community
Fundraising Team x 2
Head of Income
Generation
Corporates & Grants
Fundraiser x 1
Digital Comms &
Fundraiser x 1
Finance Assistant
Finance Manager
HR & Admin
Assistant
Deputy Centre Dog Welfare Team
CEO
CentralOffice Manager x5
Manager/PA East Yorks Centre
Manager
Centre Dog Trainer
Deputy Centre Dog Welfare Team
Manager x5
North Yorks Centre
Manager
Centre Dog Trainer
Deputy Centre Dog Welfare Team
Manager x5
Head of Welfare North Lincs Centre
Operations Manager
Centre Dog Trainer
Deputy Centre Dog Welfare Team
Manager x5
South Lincs Centre
Manager
Centre Dog Trainer
Deputy Centre Dog Welfare Team
Manager x5
Notts Centre
Manager
Centre Dog Trainer
13Our New Fundraising Team
We are recruiting a Head of Income Generation to lead a new Fundraising and Finance Team.
Creating specialist fundraising teams:
We’ve created specialist functions so that each team’s form follows its function so we’re just
introducing small thematic fundraising teams based on our Fundraising Plans’ pillars:
• Individual Giving
• Corporates & Grants
• Community Fundraising
• Digital Communications and Fundraising
• Individual Giving Team
o 2 FTE working on legacies, acquisition and retention of regular givers and HNW
& Major Donors, In Memory Giving, Gift Aid take up.
• Corporate Giving & Grants Fundraiser
o 1 FTE developing our corporate sponsors and grants, as well as making more of
the more traditional grants from Trusts and one off funds.
• Community Fundraising Team
o 2 FTE developing Peer to Peer fundraising, Friends of Groups at the Centres and
implementing our developing Events programme.
• Digital Comms & Fundraiser
o Including support of our new website, social media, online appeals & campaigns,
and venturing into crowd funding!
The core function of these ‘teams’ is two-fold: to work throughout the charity to build fundraising
capacity to acquire new supporters – so it genuinely becomes part of everyone’s’ job - and to
facilitate increased centrally-coordinated relationship-building to upgrade and retain our donors
and supporters stewarding from adopter and customer.
Building fundraising and income generation infrastructure:
We are bringing in a Head of Income Generation to a centrally co-ordinated Fundraising Team
aiming to increase controls, reduce overheads and improve co-ordination of CRM.
Our central systems and processes have been updated, getting us ready for GDPR. This year we
invested in an upgrade from Raiser’s Edge to NXT, committing for the first time to adopt a
genuinely integrated CRM system to build lifelong support and raise more money from our
adopters, service users and supporters and increase our impact like never before. After a
rebrand in the summer we’re also investing in external designers to produce better quality
branded marketing, communications and professional fundraising materials.
14Who we’re looking for
What skills we’d like you to bring:
It goes without saying we’re looking for people who have a love of dogs - sounds obvious we
know, but our donors and supporters, staff and volunteers - and of course our dogs - will sniff
out how much you love dogs like any good dog would!
But you also need to love people.
Our priorities over the next three years are to ensure -
1. Sustainable growth of our finances
2. Development of our paid and unpaid workforce
3. Maintenance and improvement of our buildings
4. Building our reputation and profile
5. Change in our culture to be more enterprising
6. We are fit for our purpose
As Head of Income Generation, you will be integral to each of these strategic priorities.
The Head of Fundraising is a new role created to bring a leadership and development capacity
into the charity across all forms of charitable fundraising and enterprise income generation.
As the strategic lead for charitable income generation, this role is responsible for all fundraising
with particular focus on developing regular individual giving, increasing donations and growing
legacy gifts as well as developing income generation from enterprise including charity shops.
This is a senior, strategic leadership role, working closely with the CEO, her senior team and the
Trustee Board. With the rest of the senior team, this role is collectively responsible for the
growth and development of the charity to achieve our strategic vision and ambitious plans.
15Job Description & Person
Specification
RESPONSIBLE TO: Chief Executive
DIRECT REPORTS: Fundraising Team and Volunteer Development Officer
HOURS OF WORK: 40 per week – some evening and weekend working required
PLACE OF WORK: JGDR Central Office, Broughton, Brigg, North Lincs
SALARY: From £34,425 up to £49,500, dependent on skills and experience
OVERALL PURPOSE OF ROLE:
As a member of the Strategic Management Team (SMT), to develop and lead the income
generation strategy for Jerry Green Dog Rescue and enable Jerry Green Dog Rescue to secure
the resources required to deliver its strategic objectives, both now and in the future.
KEY RESPONSIBILITIES
1. Income Generation fundraising and retail
1. Lead the development and implementation of an income generation strategy that enables
Jerry Green Dog Rescue to meet its strategic objectives.
2. Identify opportunities for growth in existing areas of income generation and identify and
develop new opportunities for income generation.
3. Effectively lead, inspire, develop and manage the fundraising team to enable them to
achieve their objectives.
4. Lead the preparation of annual operational plans and budgets for fundraising to support the
delivery of strategic objectives.
5. Ensure Jerry Green Dog Rescue communicates professionally and effectively in all areas of
fundraising and enterprise.
6. Act as an ambassador for Jerry Green Dog Rescue, including but not confined to,
undertaking speaking engagements, acting as a spokesperson with the media, attending
Jerry Green Dog Rescue events, attending networking events and conferences.
7. Ensure promotion and protection of Jerry Green Dog Rescue’s Core Principles and values.
8. Set clear, ambitious, measurable targets for income generating activity, making effective use
of benchmarking and industry standards.
9. Develop and deliver effective methods of quality assurance and quality improvement,
including data collection, for all income generating activity and promote the highest
standards of practice.
10. Develop and deliver effective performance monitoring reports on income generating activity
on a regular basis, for SMT, Trustees and others as required.
1611. Develop, lead and manage the effective employment of volunteers throughout the income
generation teams.
12. Develop and maintain active, effective relationships with organisations and individuals who
can support us in achieving our income generation objectives, including but not confined to
major individual donors, major corporate donors, Friends Groups, various media.
13. Develop business cases for new developments within income generation, in line with Jerry
Green Dog Rescue policies on use of resources.
14. Develop and review relevant policies and procedures to ensure safe, effective practice and
ensure compliance with all relevant policies and procedures across the income generation
teams.
15. Support the development of new ways of working to enable efficient and effective methods of
generating income. This includes the development and use of the Raisers Edge CRM
database, Patch Dog Database and other new technologies in the income generation teams.
16. Effectively manage income generation budgets, as agreed through the annual budgeting
process.
17. Manage complaints and compliments and provide reports as required.
18. Promote and manage high standards of information governance (IG) and ensure
compliance with GDPR.
19. Ensure that Jerry Green Dog Rescue meets all relevant industry standards in relation to
income generation, including, but not confined to, those of the Institute of Fundraising Code
of Fundraising Practice, FRSB, Information Commissioners Office (ICO) and Gambling
Commission.
20. Network and collaborate with other organisations whose aim is to support dog rescue and
rehoming, particularly through the ADCH and promote a collaborative approach wherever
possible, in the interests of Jerry Green Dog Rescue.
21. Advise the Chief Executive and Trustees on all matters relating to income generation.
2. Strategic Management
1. Develop and maintain a culture that embeds the values of Jerry Green Dog Rescue.
2. As a member of the Strategic Management Team, contribute to the development of an
effective strategy for the charity and support the delivery of Jerry Green Dog Rescue strategic
objectives, as set out in the Strategic Plan.
3. Lead development and implementation of the income strategy.
4. Support and lead change management.
5. Support strong financial management and accountability.
6. Through one’s own behaviour and leadership, promote positive relationships, collaboration
and effective team working across Jerry Green Dog Rescue.
7. Hold all staff and volunteers in positive regard and foster a culture of respect and
consideration between all members of the workforce, paid and unpaid.
8. Support the effective governance of Jerry Green Dog Rescue by engaging fully with all
relevant governance bodies and processes, including but not confined to the Board of
Trustees and SMT.
9. As a member of SMT, contribute to effective risk management across Jerry Green Dog
Rescue and ensure delivery of the risk management strategy.
10. As a member of the SMT, ensure Jerry Green Dog Rescue meets all statutory and regulatory
requirements as a charity, company and employer.
173. Professional Development
1. Lead and contribute to a culture of continual improvement across the charity.
2. Take responsibility for the professional development of the income generation teams, in
line with our CPD, strategic and fundraising & business plans.
3. Ensure that all members of the income generation team receive effective induction on
appointment, followed by regular supervision and an effective annual appraisal.
4. Lead regular team meetings plus other staff and volunteer development events.
5. Take responsibility for one’s own professional development and attend conferences,
training, networking and other events as appropriate.
6. Attend all mandatory training required by Jerry Green Dog Rescue.
7. Participate in an annual appraisal and 6-monthly review with the Chief Executive.
4. Management of volunteers :
1. Carry out effective inductions for new volunteers in your team.
2. Lead and guide volunteers, providing the support needed to maintain morale and enable
them to work effectively.
3. Supervise your volunteers appropriately in their day to day work and actively work to
recognise the work that they do.
4. Ensure your volunteers have access to some personal time with you on a regular basis.
5. Ensure that your volunteers have an annual opportunity to reflect on their volunteering
role with you.
6. Support appropriate volunteer learning and development within your team.
7. Communicate effectively with your volunteer team, and in line with the Jerry Green Dog
Rescue Workforce Engagement Plan (in development).
8. Play a role in the recruitment of new volunteers within your area, once appropriate
training has been given.
9. Manage performance issues with volunteers fairly and sensitively, taking advice from the
CEO where appropriate.
5. Other:
1. Any other reasonable duties as may reasonably be required by the Chief Executive
2. All Jerry Green Dog Rescue employees are expected to uphold the values of Jerry Green
Dog Rescue and behave in a professional manner at all times.
• Value equality and diversity and comply with relevant equality legislation.
• Attend 121s and annual appraisals with line manager and team meetings as
required.
• Take part in all relevant mandatory training and any other education and training
considered necessary to carry out the role.
• Take responsibility for one’s own personal development.
• Cooperate with colleagues, encourage and support positive working relationships
(both internally and externally) and foster a culture of respect and consideration at
work. g. Establish and maintain effective communication with relevant individuals
and groups, both internally and externally.
• Take responsibility for one’s own health and safety and the health and safety of
18others whilst at work, and comply with Health and Safety legislation.
• Comply with information governance requirements and maintain confidentiality at
all times, as required.
• Work within all Jerry Green Dog Rescue policies and procedures.
• Communicate a positive image of Jerry Green Dog Rescue and protect its
reputation.
3. All managers of staff at Jerry Green Dog Rescue are expected to:
• Take part in inductions for new team members and for staff returning from long
absence.
• Lead and guide staff, providing the support needed to maintain morale and
enable them to work effectively.
• Supervise staff members appropriately in their day to day work and actively work
to recognise the work that they do.
• Carry out regular 121s and schedule team meetings as appropriate.
• Undertake annual appraisal with direct reports, assisting them in the preparation
of Personal Development Plans.
• Support appropriate staff learning and development within your team.
• Communicate effectively with their team, and in line with the Jerry Green Dog
Rescue Staff Charter.
• Play a key role in the recruitment of new staff within your area, once appropriate
training has been given.
• Manage sickness absence fairly and effectively.
• Manage performance issues fairly and consistently, taking advice from the HR
department where appropriate
Person Specification
Relevant Work Experience:
Essential Desirable
• Minimum 4 years’ experience • Evidence of successful strategic
working successfully at a strategic development of new income
level in a medium-sized generation opportunists
• Minimum 4 years’ experience in all • Experience of working
aspects of successful charitable • successfully at a senior level in
fundraising and income generation • fundraising with evidence of
including: • success in raising significant
- Digital fundraising
- Major donor fundraising
- Legacy fundraising
- Supporter acquisition,
membership development
- Donor development
19Essential Desirable
• Minimum 5 years staff and volunteer • Experience in a senior leadership
management and development role
• Sound financial and budget • A track record for accurate,
management appropriate and structured analysis
of information in order to make
effective decisions – financial and
otherwise
• Marketing and strategy development
including Fundraising
Communications
• Experience and evidence of • Assurance and quality improvement
commitment to quality programmes
• Experience of delivering change
and/or being accountable to a
Board of Trustees
• Minimum 5 years volunteer
development
• 4 years’ experience of media • Effective marketing operations at a
management strategic level
• Current knowledge of the charitable
sector and standards
Knowledge and Skills:
Essential Desirable
• A strong commitment to the values • Knowledge of charity law and
of Jerry Green Dog Rescue charity governance, particular the
work of the Fundraising Regulator
and the Code of Fundraising
Practice as well as GDPR
• Strong operational and project • Ability to turn ideas into reality
management skills
• Inspirational leader with the ability • Experience working in successful
to motivate staff to excel as multi-disciplinary teams
individuals and a team
• Ability to understand, exhibit and • Complaints management
implement excellent customer care
attitude and behaviour, therefore
committed to building good internal
and external relationships – with
staff, volunteers and supporters
• Excellent verbal communication and • Experience and knowledge of using
presentation skills social media successfully to acquire
and retain donors and supporters
• Excellent writing skills with a • Effective negotiator and problem
20Essential Desirable
demonstrable commitment to high solver
standards of presentation
• Experience of marketing and
communication
• Experience of producing budgets • Financial aptitude
and strong financial management
skills
• Evidence of ability to produce • Ability to identify and deliver
effective strategic plans, operational opportunities for growth and trading
plans, business cases and other activities
business planning documents
• Knowledge and experience of dog
welfare and /or animal welfare
• Knowledge of information A track record for accurate,
governance in fundraising appropriate and
• structured analysis of information in
order to make
• effective decisions
o Current knowledge of the
charitable sector and
• standards
• Good working knowledge of Raisers • Knowledge and experience of
Edge database working with CRM databases
• Gift Aid • Understands VAT
Qualifications:
• Good standard of general • Degree level or equivalent
education
• Evidence of continuing professional • Management Qualification
development
• Membership of a relevant • Fundraising Qualification
professional body
Attributes:
Essential Desirable
• Intellectual flexibility •
• Resilience and able to work under •
pressure
• Enthusiasm for and commitment to •
the mission of Jerry Green Dog
Rescue
• Able and willing to work flexibly, •
including some evenings and
21Essential Desirable
weekends
• Ability to travel to events and •
meetings, locally, regionally and
nationally, including out of normal
office hours
• Evidence of the ability to innovate •
and adapt to change, working in a
quick changing environment
• A willingness and ability to operate •
in an open, honest, flexible way and
at ease with being accountable
• Ability to spot developments in the •
external environment and
proactively plan to take advantage
This role profile will be reviewed in consultation with the post holder in the light of on-going and
changing organisational needs and will form the basis for performance appraisal.
Relocation expenses:
Trustees want to recruit staff that have the experience and skills we need and this can mean
recruiting across wider boundaries, particularly for more senior staff. We understand that can
result in recruiting people that may need to relocate. Senior Appointments are eligible, subject to
meeting certain criteria, up to an amount of £1,200 to cover costs like:
• Furniture removals.
• Selling/purchasing a new home - contribution towards solicitor's/surveyor's fees
• Costs of alternative accommodation - house searches/contribution towards agents
fees/deposits on receipt
22Our Equal Opportunities Policy
We are committed to promoting equality of opportunity for all employees and job applicants.
We aim to create a working environment in which all individuals are able to make best use of
their skills, free from discrimination or harassment, and in which all decisions are based on
merit.
We do not discriminate against employees on the basis of age, disability, gender reassignment,
marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or
national origin, religion or belief, sex or sexual orientation.
The principles of non-discrimination and equality also apply to the way in which employees treat
visitors, clients, customers, suppliers and former employees. All employees have a duty to act in
accordance with this policy and treat colleagues and visitors with dignity at all times, and not to
discriminate against or harass other employees or visitors regardless of their status.
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