How Joe Coffee Brings Rewards Programs To Independent Coffee Shops
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How Joe Coffee
Brings Rewards Programs
To Independent
Coffee Shops
F E A T U R E S T O R Y ( P. 7 )
J U L Y 2 0 1 9
11
News and Trends
Uber Eats tests
new dine-in option
16
Deep Dive
How QSRs and
mobile ordering apps
are leveraging voice
assistants
23
Scorecard
The latest mobile
order-ahead provider
rankings
MOBILEORDER-AHEAD
Tracker
Table Of Contents
What's Inside
3 Fraud continues to take its toll on businesses and consumers despite explosive
growth in the mobile order-ahead industry
Feature Story
7 Nick and Brenden Martin, co-founders of Joe Coffee, explain how their app
provides independent coffee shops with secure digital ordering capabilities
News and Trends
11 The latest headlines from around the mobile order-ahead space, including new
features from Uber Eats and Allset
Deep Dive
16 An in-depth look at the growing use and adoption of voice assistant technology in
the mobile order-ahead space
Scoring Methodology
20 Who’s on top and how they got there
Top 10 Providers and Scorecard
22 The results are in. See the top scorers and a provider directory featuring 77
players in the space
53 About
Information on PYMNTS.com and Kount
ACKNOWLEDGMENT
The Mobile Order-Ahead Tracker is powered by Kount, and PYMNTS is grateful for the company’s support and insight.
PYMNTS.com retains full editorial control over the following findings, methodology and data analysis.
© 2019 PYMNTS.com All Rights Reserved 2
WHAT'S INSIDE
M
obile order-ahead is showing no signs digitally savvy generations age and become more
of slowing down, and restaurant delivery prominent parts of the market.
is expected to grow three times faster
Ballooning growth has not stopped fraud, howev-
than dine-in sales between 2018 and 2023. This is
er, which increased by 13 percent in the past year,
in large part due to digital orders, more than half
with restaurant-focused fraud increasing by an
of which are made on quick-service restaurants’
overwhelming 60 percent — over four times above
(QSRs’) apps or websites. A National Restaurant
average. More than 75 percent of merchants in the
Association study found that 37 percent of restau-
food and beverage sector reported an increase
rants now offer mobile ordering, and 32 percent
in fraud attempts in 2018, and that number is not
accept mobile payments. It’s projected that dig-
particularly surprising given that hackers and bad
ital orders will account for $32 billion in sales
actors find restaurants to be particularly tempting
by next year.
targets. These merchants are relatively inexperi-
Such ordering methods are especially popular enced when it comes to the digital space, and they
among millennials and members of Generation Z. often have faster and less thorough authentication
Consumers aged 21 to 36 are expected to account processes than others.
for 70 percent of delivery orders by 2020, and that QSRs need to continue to improve their defen-
preference will surely become more prevalent as ses if they want to further boost their mobile
order-ahead sales.
© 2019 PYMNTS.com All Rights Reserved 3
What's Inside
Mobile order-ahead developments around
the world
An industry study found that 54 percent of con-
sumers order food via mobile because of its
convenience, followed by speed at 22 percent and
order accuracy at 14 percent. These factors make
mobile ordering the most preferred way to order
food for 35 percent of consumers, beating out op-
tions such as drive-thru and in-person ordering.
Delivery apps are adding new functions and capa-
bilities to meet this demand for mobile ordering,
with Uber Eats currently testing a dine-in option,
for example. The new feature allows customers to
place orders that can be picked up without the aid
of an Uber Eats driver or eaten at the restaurant.
This is the latest of many initiatives the app has
used to diversify its functionalities, including the
launch of a click-and-collect option in Europe earli-
er this year and the more recent addition of an order
tracking feature.
Food delivery service Just Eat is looking to take ad-
vantage of the United Kingdom’s growing gift card
market via a partnership with payments provider
epay. More than 70 percent of British consumers
have reported purchasing a gift card in the past
year, with 44 percent of those aged 18 to 34 pur-
chasing at least one every other month.
For more on these and other mobile order-ahead
developments, read the Tracker’s News and Trends
section (p. 11).
© 2019 PYMNTS.com All Rights Reserved 4
What's Inside
How Joe Coffee helps independent
coffee shops offer mobile order-ahead The rate of fraud in the food and beverage indus-
options try is more than four times that of the average.
What makes it such an appealing target?
Mobile order-ahead and rewards programs are
immense sales drivers for Starbucks, Dunkin’
"Traditional brick-and-mortar restaurants are making
and other large coffee chains, but the resourc-
the leap into mobile order-ahead programs, and digital
es required to offer such perks are largely out of transformation comes with both advantages and risks.
reach for smaller franchises and independent On the one hand, it’s an opportunity to expand their
coffee shops. For this month’s Feature Story businesses, cultivate new customers, and keep up in a
competitive field. Yet, since this is a new frontier, food
(p. 7), PYMNTS spoke with Nick and Brenden
and beverage purveyors typically lack the experience,
Martin, co-founders of mobile order-ahead app
infrastructure and security to anticipate the myriad
Joe Coffee, about how the company provides fraud that exists online. They launch apps and mobile
independent coffee shops with a unified mobile access points, yet don’t dedicate the same amount of
order-ahead and rewards program, and what is resources to their fraud prevention measures.
done to keep the experience secure. Mobile devices make it easy for consumers to order
and pay via app for delivery or in-store pickup. How-
Deep Dive: Voice technology's growing ever, that also means that restaurants are storing a
role in mobile order-ahead quantity of valuable payment information.
Voice-activated search engines such as Siri, This is part of the reason why fraudsters view the
restaurant industry as ripe for exploitation. Gaining ac-
Cortana and Alexa are growing increasing-
cess to a user’s account information, also known as an
ly popular, so it is only natural that QSRs
account takeover, means hackers can gain credit card
and mobile ordering providers want to lever- details they can sell on the dark web, [which can then]
age this technology. Popular chains such as be exploited in other ways.
Wingstop, Domino’s and Starbucks are leading QSRs looking to protect their digital innovation should
the charge with offerings that provide conve- be mindful of solutions that prevent fraud, but also
nient ordering processes for both consumers avoid blocking legitimate customers. Customer ex-
perience is key. Kount’s capability delivers a simple
and staff. This month’s Deep Dive (p. 16) ex-
solution to help protect customers in the food and bev-
plores how voice recognition technology is
erage industry and deter fraud while maintaining a
increasing its presence in the QSR space, and competitive foothold.
the security and privacy concerns that come
RICH STUPPY
with implementation.
chief customer experience officer at Kount
© 2019 PYMNTS.com All Rights Reserved 5
What's Inside
Five Fast Facts
23% 3.1B
Number of annual restauran
t
Digital orders’ growth rate
visits driven by mobile
over the past four years
order-ahead apps
90% 38% 37%
Share of restaurants
ces
Portion of dining experien
Share of consumers unwil
ling
in that offer mobile
tes that involve smartphones
to wait more than 10 minu ordering
some capacity
for mobile orders
© 2019 PYMNTS.com All Rights Reserved 6
How Joe Coffee
Brings Rewards Programs
To Independent
Coffee Shops
© 2019 PYMNTS.com All Rights Reserved 7
FEATURE STORY
N
ationwide coffee chains are competing to shops the capacity to compete. In an interview with
cut themselves a larger share of the $45.4 PYMNTS, the Martin brothers explained how Joe
billion U.S. coffee market, ensuring their Coffee assists its more than 300 coffee shop part-
mobile order-ahead apps and rewards programs ners and their customers, and what it does to keep
entice customers to come to their stores time and mobile ordering secure.
time again.
Convincing coffee shops to get on board
These chains have been putting the pressure on
The Martins noted that convincing independent
independent coffee shops that do not have the
coffee shops of order-ahead’s potential is easi-
resources to compete against chains’ bigger foot-
er said than done, as owners tend to be skeptical
prints and better mobile capabilities. Nick and
over whether partnering with a third-party app will
Brenden Martin, co-founders of Joe Coffee, are
pay dividends.
looking to solve this problem by leveling the playing
field between large operations like Starbucks and “There was some sort of reeducation in the sense
Dunkin’ and indie shops. The app was launched in of this isn't [just] letting people skip the lines,” Bren-
2014 and consolidates small coffee providers into a den explained. “Once our partners bought into the
single mobile order-ahead solution, granting these fact that this is an evolution of customer service
© 2019 PYMNTS.com All Rights Reserved 8
Feature Story
and not just a tablet that yells at you on your count- Joe Coffee charges its store partners a premium
er, that's where we turned the corner and saw a lot for its services — 35 cents per transaction and an 8
of successes.” percent surcharge on orders made through the sys-
tem as of May. These fees maintain the Joe Coffee
The company designed its interface from the
app and rewards program.
ground up so its store partners would find it easy to
use, smoothing the transition into mobile ordering. “[If] you have a coffee shop near your home and
your work, rewards points accrue and can be re-
“They get a tablet in the mail, open it up, and then
deemed anywhere on the network,” Brenden
they have all sorts of basic promotional materi-
said. “It works roughly the same as a 'buy 10 get
als and things like that,” Nick said. “Turn on the
one free' [program], but then we have boosts and
tablet, connect it to Wi-Fi, and they’re in our market-
magnifiers that speed up how quickly rewards
place with their fully customized menu and pricing
can be redeemed.”
and hours.”
This is an evolution of
customer service and not just
a tablet that yells at you
on your counter.
© 2019 PYMNTS.com All Rights Reserved 9
Those boosts and magnifiers drive business back This verification method has proved to be a robust
to store partners, pushing up orders during typical- defense against account takeovers, while also pro-
ly slow hours and improving per-order volume. Nick viding seamless experiences for customers.
pointed out that the average order at its partner cof-
“From a user experience perspective, there’s [no]
fee shops is approximately $6.50, but orders placed
logging into an account every single time,” Brenden
through the Joe Coffee app hit an average of $9.
said. “The very first time using it, you have that au-
thentication where it pairs the phone number to the
Keeping the cup secure
device ID. But, unless there is some back-end issue
The Martins stated that security has been a top fo- or there’s some reason to suspect something that is
cus for the platform, particularly as data breaches going on, that won't appear to the consumer again.”
become more common. Joe Coffee relies on its
This lesson was hard-earned, however. Joe Coffee
payment processor, Stripe, to monitor and tackle
initially relied on a password-based system, with the
any instances of fraud.
usual rigmarole of capital letters, lowercase letters,
“[Stripe] partners with companies like Lyft, so we digits and special characters.
know that we can scale with them,” Brenden ex-
“That’s a huge dropoff that we saw in our old app,”
plained. “They handle all of our [Payment Card
Nick explained. “[What we have now] increased the
Industry] compliance and they do fraud monitoring
security as well as created a seamless customer ex-
and everything.”
perience where now people don’t even realize that
This strategy has paid off for Joe Coffee, which they have an account created.”
has experienced just one fraudulent charge since
The Martins hope to continue evolving and updat-
its 2014 launch. The Martins attribute this to the
ing the app to keep pace with current trends as the
app’s authentication protocol, which requires users’
mobile order-ahead ecosystem becomes more en-
device IDs to be connected to the phone numbers
trenched. Coffee giants are going to continue to
registered to the app.
squeeze the indie coffee scene, meaning that inno-
“The only way that there can be any sort of fraud … vation will be key to survival.
is if you stole the phone, were able to get past [the
phone’s] security settings and then order through
Joe,” Nick said. “But even then, you wouldn’t be able
to transfer [the rewards points] to your own number.”
© 2019 PYMNTS.com All Rights Reserved 10NEWS AND TRENDS
MOBILE ORDERING TRENDS This has seemingly translated into increased prof-
its for QSRs. Fast-casual Mexican chain Chipotle,
Digital orders account for over 3 billion for example, saw its digital sales increase by 100.7
restaurant visits
percent during Q1 2019, largely due to its rewards
Ordering ahead is becoming increasingly pop- program. CEO Brian Niccol noted that digital orders
ular among consumers, with digital orders now accounted for up to 30 percent of the chain’s total
accounting for 3.1 billion restaurant visits and $26.8 sales.
billion in sales, totaling approximately 3 percent of
This burgeoning market has pushed 66 percent of
the $863 billion restaurant industry. This underpins
restaurants to offer third-party delivery services —
a four-year growth streak, with digital order volume
a marked increase compared to previous studies.
increasing by 23 percent and double-digit growth ex-
QSR operators also consider customer-facing tools,
pected through 2020.
© 2019 PYMNTS.com All Rights Reserved 11News and Trends
such as app- or browser-based ordering systems, to making key decisions about the validity of card de-
be important to such growth, with 70 percent plan- tails and other credentials, turning them into ideal
ning to invest in such solutions. targets for fraudsters to test stolen information.
The increasing prevalence of organized fraud rings,
Third-party delivery apps become more
which have grown by 26 percent in the last year de-
popular despite industry shakeups
spite a decrease in the returning individual offender
A significant portion of digital food orders now come
rate, is causing further complications as hackers
from third-party apps, with an industry study indicat-
can help each other cover their tracks. The rising
ing that 38 million Americans will use such solutions
popularity of rewards programs also makes restau-
this year, an increase of 21 percent from 2018. That
rant customers prime targets for account takeovers.
number is expected to increase to 44 million people
QSRs can counter such fraud with predicative ana-
by 2020 and balloon further to 59.5 million by 2023.
lytics and advanced learning tools like AI.
Industry estimates suggest that nearly one-quarter
of all smartphone users will be utilizing third-party
HOW CUSTOMERS DIGITALLY
delivery apps by the same year.
ORDER
DoorDash was the most popular third-party delivery
app, with a market share of 27.6 percent. Grubhub Convenience is top priority for mobile
followed closely behind at 26.7 percent, and Uber ordering
Eats came in third with 25.2 percent. Grubhub did Convenience is king when it comes to mobile
see its market share drop by 11 percentage points order-ahead, with a recent PSFK study finding that
between March 2018 and February 2019 as new 54 percent of consumers ordered food via mo-
third-party apps entered the scene. bile devices because of its convenience, followed
by speed at 22 percent and order accuracy at 14
Mobile order-ahead fraud rates increase by percent. Almost 90 percent were unwilling to wait
almost 80 percent more than 10 minutes for food they ordered in this
A recent report found that attacks against online way, however. More than half of all respondents or-
food and beverage businesses increased by 79 per- dered delivery between one and five times during
cent last year, up from 60 percent in 2017. This is the past month, with 2 percent ordering food more
due to a variety of factors, chief among them being than 15 times.
the need to deliver high levels of service extreme-
ly quickly. This often results in restaurants instantly
© 2019 PYMNTS.com All Rights Reserved 12News and Trends
Customers' favorite way to order food was via mo- while dining than other guests, with 51 percent of
bile app at 35 percent, followed by in-person at 28 them checking reviews before visiting venues and
percent and drive-thru at 17 percent. Seventy-eight 53 percent preordering food. Those numbers were
percent of respondents still felt that it was “im- 30 percent and 20 percent, respectively, for all
portant” or “extremely important” for QSRs to offer other guests.
multiple ordering methods, however.
Millennials were also slightly more forgiving of bad
restaurant experiences compared to baby boom-
Over one-third of dining experiences now
ers. Such experiences would prevent 64 percent of
smartphone-assisted
the former from returning to a restaurant — a num-
A study from BRP Consulting found that 38 percent
ber that was 74 percent for the latter. Both of these
of dining experiences now involve smartphones
generations were harsher than Generation Z and
to some degree, ranging from researching where
Generation X respondents, 54 percent and 55 per-
to eat to sharing pictures of food on social media.
cent of whom, respectively, would not return to a
Millennials were far more likely to use their phones
restaurant after a bad experience.
DIGITAL ORDERING
PARTNERSHIPS
Preoday selected for Bankers ordering app
British restaurant conglomerate Chesterford Group
has selected technology provider Preoday to de-
sign mobile ordering technology for its fish and chip
chain, Bankers. Preoday currently provides such
solutions for two of Chesterford’s other brands, Fish-
nchikn and Churchills. The partnership will provide
click-and-collect services at Bankers’ three England
locations: Hove, Brighton and Hangleton. Preoday
works with dozens of restaurants, stadiums and
other vendors across the United States and Europe,
and recently partnered with England’s University of
© 2019 PYMNTS.com All Rights Reserved 13News and Trends
Lincoln to provide mobile ordering for the student percent of those aged 18 to 34 purchase at least one
union and pub. every other month.
Preoday partners with Paymentsense for NEW APPS AND FEATURES
small QSR ordering solution
Preoday is making further moves by partnering with Cloosiv launches as mobile app for
independent coffee shops
payments provider Paymentsense on a new app for
delivery without intermediaries such as DoorDash Independent coffee shops looking to compete with
or Grubhub. The collaboration will combine the lat- larger chains now have a leg up with ordering app
ter’s online payments platform with the former’s Cloosiv, which recently launched to provide small
white-label digital ordering service. Baird Klein- shops with mobile order-ahead capabilities. The app
smith, Paymentsense’s chief partnerships officer, features a map that highlights coffee shop partners
stated that the new app is designed for independent and allows users to quickly find local beaneries, as
restaurants and small QSR chains, providing them well as a tipping function and loyalty program.
with the same capabilities as industry giants. Preo- The app charges coffee shops a percentage of each
day and Paymentsense previously worked together sale based on total sales volume, with the first 50
on a collaboration with Casio to create a mobile or- orders each month costing a 12 percent fee. Every
der offering for independent QSRs. order past 150 is charged only 8 percent. Cloosiv
CEO Tim Griffin stated the app, which is current-
Just Eat partners with epay for gift card ly available at only 200 U.S.-based coffee shops,
offering
has processed more than 350,000 orders since
Online food delivery service Just Eat recently its launch.
announced a partnership with payments provider
epay to offer gift cards to customers in the U.K. Gift Uber Eats tests dine-in option
cards will be available for purchase online and will be
Uber Eats is currently testing a new option that will
introduced to several large retailers over the coming
allow customers to preorder food they can pick up
year. The cards, which will range in cost from £15 to
themselves or eat at restaurants. The feature waives
£50, will also be rolled out worldwide later this year.
Uber Eats’ delivery fee, and 100 percent of custom-
More than 70 percent of British customers have
ers’ tips go to the restaurant. The dine-in option is
purchased a gift card in the past five years, and 44
currently available only in Austin, Dallas, Phoenix
and San Diego.
© 2019 PYMNTS.com All Rights Reserved 14News and Trends
This marks the latest of several attempts to diversi- Curbside rebrands to Rakuten Ready
fy Uber Eats’ service offerings. The app launched a
Japanese conglomerate Rakuten acquired digi-
click-and-collect option in London and Paris earlier
tal ordering solutions provider Curbside last year
this year, and recently added an order tracking fea-
and is now rebranding the platform to Rakuten
ture. Two of its competitors, Grubhub and DoorDash,
Ready. The latter was founded by a group of former
also offer carry-out options, but Uber Eats is the first
Apple executives in 2013 and previously worked
to feature dine-in capability. Uber Eats is considering
with a range of merchants, including Chick-fil-A,
enabling users to order an Uber ride alongside their
Chipotle, CVS, Kroger, Nordstrom and Pizza Hut.
meals to take them to restaurants.
Rakuten president and CEO Mickey Mikitani ex-
plained that the new name better reflects “the spirit
Allset adds pickup service to app features
of omotenashi, or Japanese hospitality, where mer-
Mobile ordering startup Allset has introduced a new chants are now reaching customers in surprising and
feature that allows customers to order ahead and delightful new ways.”
pick up food within as little as 10 minutes. The plat-
form previously focused on dine-in service, but now
allows customers to pay for their meals in advance,
enabling them to pick up items at service counters
without interacting with restaurant staff. Allset CEO
Victor Amporndanai claimed that this feature will
make it the only food ordering app with both dine-in
and pickup options, but Uber Eats’ offering could
make this boast short-lived.
Allset is currently available at more than 2,000
restaurants, including Buffalo Wild Wings, Subway
and The Halal Guys, across 11 U.S. cities, including
Los Angeles, New York City and San Francisco.
© 2019 PYMNTS.com All Rights Reserved 15DEEP DIVE
Voice Assistant
Technology
For Mobile
Order-Ahead
V
oice-activated food ordering was once lim- these solutions’ growing popularity and are working
ited to the realm of science fiction. Captain overtime to bring hungry customers their orders with
Jean-Luc Picard of "Star Trek: The Next just voice alone.
Generation" was famous for ordering “tea, Earl Grey,
hot” from the USS Enterprise’s replicator. Such tools Voice assistants spread their
are no longer at the far reaches of the universe, and (Buffalo) wings
today’s technologies would make the Enterprise’s Wingstop, a fast-casual Buffalo wings chain with
crew feel right at home. 1,031 locations globally, tends to be an early adopt-
er for many new technologies. Its online platform,
Millennials and members of Generation Z are par-
which now accounts for more than 20 percent of its
ticularly comfortable with voice-activated devices,
sales, was first unveiled in 2009, making Wingstop
with 25 percent of consumers aged 16 to 24 us-
one of the first players in the field to offer digital or-
ing smartphone-based voice assistants such as
dering. The restaurant integrated voice-activated
Siri or Cortana. Half of all searches are expect-
technology in 2017, but its vice president of digital
ed to be voice-activated by 2020. QSRs and
technology, Kevin Fish, noted that there were plenty
other mobile ordering providers are recognizing
of challenges to overcome.
© 2019 PYMNTS.com All Rights Reserved 16Deep Dive
The lack of visual feedback on such devices pre- Dom, which recently processed its 500,000th order,
vented customers from checking their orders before is also an effective sales driver, as it automatically
confirming them. Wingstop also struggled to bal- suggests side dishes, such as breadsticks or Buffalo
ance a simple conversational AI with the need for wings, and helps customers locate applicable cou-
detailed order customization. In addition, accents pons when they order.
were problematic for the Texas-based chain, as
Dennis Maloney, chief digital officer of Domino's,
voice recognition tools have historically had trouble
noted that Dom was just the first part of a three-step
interpreting certain dialects.
plan for voice-activated ordering. The second phase,
Wingstop integrated Amazon’s Alexa to take care which began in 2016, was integration with Alexa and
of the voice recognition teething issues up front, Google Home, enabling customers to order piz-
as Amazon had plenty of experience dealing with za without even touching their phones. The third
hard-to-decipher customers. Customers link their phase is still under development but will include a
Wingstop accounts to their Alexa apps, enabling phone-based conversational voice interface that en-
them to order wings with a simple vocal prompt. The ables AI to answer phones and take orders, rather
kitchens receive the orders the same way they do than human operators. This system is currently be-
from other methods, meaning there is little to no ex- ing tested at 40 Domino’s locations.
tra training for staff.
Starbucks introduced My Starbucks Barista in 2017,
putting the coffee giant on the path to voice-activated
Other QSR voice ordering initiatives
ordering. The system allows customers to speak
Pizza delivery chain Domino’s also entered the to the app to place food and drink orders, and they
voice-activated mobile ordering scene relatively ear- can even modify their orders as if they were speak-
ly. Its AI-enabled chatbot, Dom, was combined with ing to a human barista. The system is powered by
voice-activated technology in 2014, allowing cus- an AI program that can also process text-based or-
tomers to place orders the same way they would ders. The company also integrated voice-ordering
with a live operator. Former CEO Patrick Doyle be- into Alexa, enabling customers to reorder pre-
lieved that voice technology was the way of the viously purchased items. The feature requires
future, stating in an interview with TheStreet, “Over customers to already have accounts attached to the
the next three to five years … I think you will see more Starbucks mobile app, from which Alexa can pull
and more people using natural voice to place orders, their favorite orders.
as opposed to thumbing things into their screens.”
© 2019 PYMNTS.com All Rights Reserved 17Deep Dive
Third-party voice recognition developers such as Amazon Echo. Orderscape doesn’t im-
mediately connect users to specific restaurants,
Third-party firms are also investing in voice-activated
and instead directs customers based on meals
food ordering. Software firm Bensen AI has
for which they ask. The software then works with
developed a digital voice-enabled interface for
restaurant-ordering platforms, including Monkey
Google Assistant and Alexa that allows consum-
Media, Olo and Onosys, to place customers’ orders.
ers to place orders at partnered eateries. Bensen
processes each request, learns customers’ favorite
Security and privacy issues
orders and charges the appropriate card registered
with Amazon or Google. Voice ordering is gaining popularity despite many
security concerns. Some customers may be reluc-
Orderscape is also working on voice-activated or-
tant to say their credit card information aloud, while
dering technologies. The company created a
others may not trust ordering platforms due to re-
voice-ordering software layer that is compatible with
cent data breaches.
web browsers, mobile devices and smart speakers,
This is especially true for ordering systems compat-
ible with Alexa, which recently faced scrutiny over
the fact that Amazon has thousands of employees
dedicated to listening to users’ voice recordings. The
company stated that the aim of the eavesdropping
was to help the AI understand human voices, but
privacy advocates and government regulators rang
the alarm over the invasion of consumers’ privacy.
The California State Assembly’s privacy commit-
tee advanced the Anti-Eavesdropping Act in May to
combat such issues. The legislation would require
smart speaker developers to ask for users’ consent
to store recordings.
These issues are concerning, but with more consum-
ers and QSRs adopting such tools, voice-activated
food ordering will continue to grow.
© 2019 PYMNTS.com All Rights Reserved 18MOBILE ORDER-AHEAD ECOSYSTEM
The PYMNTS Mobile Order-Ahead Tracker gives an overview of the trends and activities across the mobile
order-ahead space, as well as the companies that offer relevant solutions and services. Each month, the Track-
er’s News and Trends section provides a comprehensive update of the latest goings-on of the major industry
players, technologies and solutions fueling the consumer-driven ecosystem. This visual representation of the
Mobile Order Ahead Ecosystem
mobile order-ahead ecosystem explains how we organize our News and Trends.
Consumer
Co nsumer Ordering Interfaces
MOBILE VOICE SMART CONNECTED
MESSENGER
APP ASSISTANT TV CAR
Consumer Acquirers
QSR BRANDED QSR AGGREGATORS
Integrators
QSR Acquirers
ORDER DIRECT ORDER AGGREGATORS
POS
© 2017 PYMNTS.com all rights reserved 3
© 2019 PYMNTS.com All Rights Reserved 19SCORING METHODOLOGY
MOBILE ORDER-AHEAD SCORING METHODOLOGY
Companies included in the Tracker Scorecard are the top restaurants providing mobile order-ahead as an inte-
grated offering within their operations. Providers have been scored and ranked based on three primary mobile
order-ahead criteria:
Ordering loyalty App
channels integrations usage
How orders can be placed How customers can How many people interact
via the app, including access their loyalty with the app, including usage
whether they can be made or rewards program penetration rates, the number
through a branded app, accounts via a business’ of active monthly users and
third-party aggregator, mobile app the average session duration
messenger app or in seconds
voice-activated app
© 2019 PYMNTS.com All Rights Reserved 20PROVIDER DIRECTORY
Third-Party Aggregator Apps:
SDKs Enabling Branded Order-Ahead Apps:
Middleware Examples (Connecting Ordering Channels to POS):
Demand Side: QSR Branded Order-Ahead Apps
© 2019 PYMNTS.com All Rights Reserved 21TOP TEN MOBILE 0RDER-AHEAD PROVIDERS
This month’s provider directory assesses 77 leading players in the space and scores
them based on their mobile ordering apps' features and adoption levels.
Scoring factors in loyalty and rewards program integrations, the number of active
users each month and the average time users spend on the app. Ordering channel op-
tions, including whether customers can order by voice and whether orders are placed
through a branded app or a third-party aggregator, are also important.
6
score
81
1
score
96
6
score
81
2
score
94
8
score
78
3
score
90
9
score
75
3
score
90
10
score
74
5
score
87
10
score
74
© 2019 PYMNTS.com All Rights Reserved 22Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 0 25 32
APPLEBEE'S Launch of mobile order service date: April 2016
The Applebee’s app allows customers to order and pay ahead. They can also create accounts to save favorite orders
and earn loyalty points.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 5 37
ARGO TEA Launch of mobile order service date: November 2014
Argo Tea’s app enables customers to preorder and prepay for purchases. It allows customers to scan mobile devices to
pay at the counter when picking up their orders, and offers rewards and loyalty features including perks for every 10 vis-
its and credit for downloading the app.
© 2019 PYMNTS.com All Rights Reserved 23Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
25 72
7 40
BJ’S RESTAURANT & BREWHOUSE Launch of mobile order service date: June 2014
The BJ’s mobile app allows customers to order ahead for takeout or dine-in, and offers split-the-bill features for group
orders.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 33 65
Launch of mobile order service date: March 2016
BLAZE PIZZA
The Blaze Pizza app enables guests to order and pay from smartphones and earn rewards including free meals. The app
also provides online order histories, reordering capabilities and a nutrition calculator.
© 2019 PYMNTS.com All Rights Reserved 24Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
25 81
Channels Score
15 41
BURGER KING Launch of mobile order service date: May 2016
The Burger King app is piloting an order-ahead tool via Facebook’s Messenger chatbot. The service would allow custom-
ers to place meal orders, select pickup locations and pay for purchases.
Loyalty Total
Integrations Score
Ordering App Usage
25 52
Channels Score
7 20
CALIFORNIA PIZZA KITCHEN Launch of mobile order service date: February 2017
The CPK Rewards app allows guests to order and pay from their phones, and earn rewards they can spend at participat-
ing locations.
© 2019 PYMNTS.com All Rights Reserved 25Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 12 44
CAPRIOTTI’S Launch of mobile order service date: June 2015
Capriotti’s app enables customers to place and pay for orders. It is integrated with the company’s CAPAddicts Rewards
Program and features a store locator.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 23 55
Launch of mobile order service date: November 2013
CAVA GRILL
The CAVA app enables customers to view the restaurant’s full menu, customize dishes, pay in-app and order in advance.
© 2019 PYMNTS.com All Rights Reserved 26Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
15 25 50 90
CHICK-FIL-A Launch of mobile order service date: June 2016
The Chick-fil-A app allows guests to customize their orders, pay in advance and skip lines when picking up their meal. It
also offers a new rewards program and allows customers to save and reorder favorite items.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 42 74
CHILI'S Launch of mobile order service date: September 2011
The Chili’s app enables customers to find the nearest restaurant, put their names on seating wait lists and order meals
to-go. It also saves previous orders and integrates with the My Chili’s Rewards program.
© 2019 PYMNTS.com All Rights Reserved 27Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 0 45 52
CHIPOTLE MEXICAN GRILL Launch of mobile order service date: January 2009
The Chipotle app allows iOS and Android users to place orders and pay for them. It also enables users to find nearby
restaurants, see menu and nutrition information and access recent orders.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 25 13 38
Launch of mobile order service date: November 2016
CHOP'T
The Chop't app allows customers to place orders in advance to be picked up in-store, earning rewards. It shows the near-
est restaurant and displays nutritional and allergen information about menu items.
© 2019 PYMNTS.com All Rights Reserved 28Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 25 21 46
COSTA VIDA Launch of mobile order service date: November 2015
The Costa Vida app features order-ahead and rewards capabilities, displays special offers and encourages users to pur-
chase gift cards for friends.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
15 0 25 40
DENNY’S Launch of mobile order service date: May 2017
The Denny’s app allows customers to place orders for takeout or delivery, and they can be tracked and are saved togeth-
er with payment information. The solution also displays nutritional information.
© 2019 PYMNTS.com All Rights Reserved 29Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
25 94
Channels Score
25 44
DOMINO’S PIZZA Launch of mobile order service date: February 2012
The Domino’s Pizza app enables customers to order and pay in English and Spanish, and earn rewards for purchasing.
It connects with Ford Sync to track orders, and customers can place them on the go with Apple Watch or Pebble smart-
watch. iPhone users can also access a voice-ordering assistant.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 31
7 24
DONATOS PIZZA Launch of mobile order service date: January 2017
The Donatos Pizza app allows customers to place orders and retrieve past order information.
© 2019 PYMNTS.com All Rights Reserved 30Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
25 73
Channels Score
7 41
DUNKIN’ DONUTS Launch of mobile order service date: August 2012
The Dunkin’ app enables order-ahead, gives users free beverages on special occasions and integrates with the DD Card,
the Dunkin' prepaid card.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 18 50
EL POLLO LOCO Launch of mobile order service date: December 2016
The El Pollo Loco app allows customers to place and customize orders, choose whether to pick up or receive orders via
delivery and pay in advance. Customers can also earn reward points and save their order histories.
© 2019 PYMNTS.com All Rights Reserved 31Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 32 64
FIREHOUSE SUBS Launch of mobile order service date: August 2015
The Firehouse Subs App allows customers to order online, find locations and earn rewards. Firehouse Rewards, the
restaurant’s digital loyalty program, is available at nearly all U.S. locations.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 0 30 37
Launch of mobile order service date: August 2011
FIVE GUYS
The Five Guys Burgers & Fries app was developed by food ordering platform Olo, and it allows mobile ordering and or-
der history capabilities, among other features.
© 2019 PYMNTS.com All Rights Reserved 32Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 13 45
FREEBIRDS Launch of mobile order service date: June 2016
The Freebirds Restaurant app enables customers to place orders and pay via digital gift cards. They can also scan re-
ceipts to earn rewards.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 0 31 38
HUNGRY HOWIE’S PIZZA Launch of mobile order service date: January 2015
The Hungry Howie’s Pizza app allows customers to place and pay for orders and save payment methods for future use.
Users can also create profiles, save orders and reorder past purchases.
© 2019 PYMNTS.com All Rights Reserved 33Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
25 64
Channels Score
7 32
JAMBA JUICE Launch of mobile order service date: August 2015
The Jamba Juice app helps guests skip lines by enabling them to order and pay in advance. Users can save their pre-
ferred stores, earn reward points on their purchases and reorder from stored recent orders.
Loyalty Total
Integrations Score
Ordering App Usage
25 61
Channels Score
7 29
JERSEY MIKE'S Launch of mobile order service date: April 2014
The Jersey Mike’s app, created in partnership with Splick.it and available via both Android and iOS, allows customers to
locate Jersey Mike’s restaurants, choose orders from the full menu, pay ahead and store favorite items for easy return
ordering.
© 2019 PYMNTS.com All Rights Reserved 34Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
0 40 40
Channels Score
0
JIMMY JOHN’S Launch of mobile order service date: December 2014
The Jimmy John’s Sandwiches app allows patrons to order food and pick it up from the closest Jimmy John's location.
Customers who sign in with the app can save their order information for future purchases.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 26 58
LA MADELEINE Launch of mobile order service date: February 2016
The la Madeleine app allows customers to make orders, pay for them and earn rewards. It also enables customers to
find the closest restaurant location and view the restaurant’s menu.
© 2019 PYMNTS.com All Rights Reserved 35Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
25 36
Channels Score
0 11
LE PAIN QUOTIDIEN Launch of mobile order service date: June 2015
The LPQ app allows diners to order and pay for food from their phones. It also enables them to pay their bills by scan-
ning bar codes, as well as earn rewards points for purchases and discounts for referring friends.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 0 29 36
MCALISTER'S DELI Launch of mobile order service date: May 2017
The McAlister’s Deli app allows customers to place customized orders, shows nearby locations and displays special
offers.
© 2019 PYMNTS.com All Rights Reserved 36Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
25 81
Channels Score
7 49
MCDONALD'S Launch of mobile order service date: August 2015
The McDonald’s app allows customers to place and pay for mobile food orders. Users can save purchases for reorder-
ing, access exclusive discounts and find locations.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 31 63
MOE'S SOUTHWEST GRILL Launch of mobile order service date: April 2012
The Moe’s Rockin' Rewards app allows customers to place and pay for orders as well as earn rewards points. It also en-
ables customers to find the nearest restaurant location.
© 2019 PYMNTS.com All Rights Reserved 37Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
25 39
Channels Score
7 7
MOOYAH Launch of mobile order service date: May 2014
The MOOYAH Rewards app allows customers to place and pay for orders in advance. It also integrates with the MOOYAH
Rewards program, a loyalty offering based on points obtained by scanning receipts.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 25 8 33
Launch of mobile order service date: November 2016
NOON MEDITERRANEAN
The Noon Rewards app allows guests to order items and pay for them in advance. They can also earn reward points, in-
cluding $9 for every $99 spent, and receive exclusive discounts.
© 2019 PYMNTS.com All Rights Reserved 38Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 37 69
PANERA BREAD Launch of mobile order service date: April 2014
The Panera Bread app is designed to reduce wait times and speed service. It encompasses digital ordering, payments,
operations and a revamped guest experience, whether customers are eating in or ordering to go. It also allows for cus-
tomized menus and use of the MyPanera loyalty program.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
15 25 33 73
PAPA JOHN’S PIZZA Launch of mobile order service date: December 2010
The Papa John’s Pizza app allows customers to choose between delivery and carryout and features special offers. Us-
ers can also create accounts to save orders and earn reward points, and the app also provides information on nearby
locations.
© 2019 PYMNTS.com All Rights Reserved 39Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 26 58
PEI WEI Launch of mobile order service date: September 2016
The Pei Wei Rewards app lets customers order and pay for meals in advance, saves order history, allows access to Pei
Wei's rewards program and displays special offers.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
25 25 40 90
Launch of mobile order service date: August 2009
PIZZA HUT
The Pizza Hut app allows orders from a full and customizable menu, helping customers find local deals and the closest
stores. It also allows them to pay directly from the app and accepts voice orders.
© 2019 PYMNTS.com All Rights Reserved 40Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
8 25 22 55
PIZZAREV Launch of mobile order service date: November 2016
The PizzaRev app enables customers to place orders online while earning points for both spending and referring friends.
Patrons can also use it to find the closest PizzaRev location and redeem rewards.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
8 0 9 17
Launch of mobile order service date: August 2016
PORTILLO'S
The Portillo's app enables patrons to place their drive-through or in-store pickup orders.
© 2019 PYMNTS.com All Rights Reserved 41Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 24 56
POTBELLY SANDWICH SHOP Launch of mobile order service date: March 2017
The Potbelly Sandwich Shop app lets patrons place orders for pickup or delivery. It also includes Potbelly Perks loyalty
program, through which customers earn “smiles” that are later exchanged for meals.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 24 56
QDOBA MEXICAN EATS Launch of mobile order service date: December 2016
The QDOBA Rewards app allows users to order and pay in advance, accumulate points in their reward accounts and find
the nearest restaurant locations.
© 2019 PYMNTS.com All Rights Reserved 42Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
25 54
Channels Score
0 29
QUIKTRIP Launch of mobile order service date: October 2015
The QT app allows ordering for immediate or scheduled pickups.. It also provides exclusive deals and offers and in-app
payments and customers can log in to save orders and preferences. The app also locates nearby branches for customers.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 17 49
QUIZNOS Launch of mobile order service date: June 2017
The Quiznos app enables customers to place and pay for orders, as well as earn loyalty points for each purchase. It also
includes a customer feedback feature and promotional offers.
© 2019 PYMNTS.com All Rights Reserved 43Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
15 25 35 75
SHAKE SHACK Launch of mobile order service date: October 2016
The Shake Shack app enables customers to place orders in advance, create custom profiles and find restaurants based
on their GPS locations.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 25 35 60
SHEETZ Launch of mobile order service date: August 2017
The Sheetz app allows customers to order, earn loyalty points, pay with saved gift cards and view nutritional information.
© 2019 PYMNTS.com All Rights Reserved 44Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 21 53
SNAP KITCHEN Launch of mobile order service date: December 2016
Snap Kitchen’s app enables users to earn order-ahead prepared meals for pickup. Customers also can schedule meal
deliveries for up to a week in advance.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 0 45 52
Launch of mobile order service date: May 2014
SONIC
The Sonic Drive-In app allows users to place and pay for orders in advance, earn rewards and send and receive digital
gift cards.
© 2019 PYMNTS.com All Rights Reserved 45Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 25 14 39
SPECIALTY’S CAFÉ & BAKERY Launch of mobile order service date: January 2016
The Specialty’s Café & Bakery mobile app enables patrons to make orders and save payment methods and preferences.
It also helps customers find the closest locations and look up nutritional information for menu items.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
25 25 46 96
Top Mobile Order-Ahead Provider
Launch of mobile order service date: September 2015
STARBUCKS
The Starbucks app allows users to order drinks and food in advance and pay for them via the app. Customers can also
find nearby locations, customize orders and view an estimated time frame for order pickup.
© 2019 PYMNTS.com All Rights Reserved 46Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
15 0 33 48
SUBWAY Launch of mobile order service date: July 2015
The Subway app enables customers to place orders 15 minutes in advance. Users can save their purchase histories and
earn rewards at participating locations.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 35 67
Launch of mobile order service date: February 2013
SWEETGREEN
The sweetgreen app allows users to order from a full menu and access a rewards program.
© 2019 PYMNTS.com All Rights Reserved 47Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
17 25 36 78
TACO BELL Launch of mobile order service date: October 2014
The Taco Bell app allows users to order and pay via the app, set pickup times and use gift cards. They can also opt to re-
ceive real-time order status updates.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 25 43 68
TEXAS ROADHOUSE Launch of mobile order service date: November 2016
The Texas Roadhouse app enables customers to reserve spots in the table queue before arriving. Users can also pay
from the table and earn rewards.
© 2019 PYMNTS.com All Rights Reserved 48Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
8 25 28 61
TGI FRIDAYS Launch of mobile order service date: July 2016
The Fridays app allows patrons to order food and beverages for pickup, pay directly from the table, find nearby locations,
view the menu and add, check and claim points through the chain's rewards program.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 66
34
Launch of mobile order service date: March 2016
TROPICAL SMOOTHIE CAFE
The Tropical Smoothie Cafe app enables customers to order food and link credit or debit cardsto make on-the-go pay-
ments when ordering ahead. It also offers an automatic reward credit earning feature.
© 2019 PYMNTS.com All Rights Reserved 49Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 25 31 56
VEGGIE GRILL Launch of mobile order service date: December 2013
The Veggie Grill Rewards app allows users to order and pay for meals, and saves payment methods for easy future pur-
chasing. It helps patrons locate the nearest restaurants and tracks both purchases and rewards, including a $9 reward
for every $99 spent.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 42 74
Launch of mobile order service date: February 2017
WAWA
The Wawa app allows Wawa Rewards members to place and pay for orders via their smartphones. It also enables cus-
tomers to pay in-store with git cards, check their balances, earn rewards and find nutritional information.
© 2019 PYMNTS.com All Rights Reserved 50Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 30 62
WHICH WICH Launch of mobile order service date: June 2015
The Which Wich app enables customers to order and pay through the platform, and is also connected to Vibe Club Re-
wards, the restaurant’s loyalty program.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
0 0 29 29
Launch of mobile order service date: May 2012
WHITE CASTLE
The White Castle app allows customers to order and pay for meals on the go, and to save their favorites for repeat
purchasing.
© 2019 PYMNTS.com All Rights Reserved 51Scorecard Companies are organized in alphabetical order.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
25 25 37 87
WINGSTOP Launch of mobile order service date: August 2011
The Wingstop app allows customers to order up to a week in advance, customize their orders and find their nearest
stores. They also can place them with the Wingbot virtual ordering assistant through text messages, Facebook Messen-
ger, Twitter direct messages or Alexa voice orders.
Loyalty Total
Integrations Score
Ordering App Usage
Channels Score
7 25 18 50
ZOËS KITCHEN Launch of mobile order service date: September 2017
The Zoës Kitchen app enables customers to place orders via their mobile devices. Other features include user profiles,
order histories, rewards and a store locator.
© 2019 PYMNTS.com All Rights Reserved 52About
About The Tracker
The PYMNTS.com Mobile Order-Ahead Tracker is designed to give an overview of the trends and activities across
the mobile order-ahead space and the companies that offer solutions and services.
Questions? Comments? Brilliant ideas?
We hope you like the Tracker and we welcome your feedback. Drop us a line at mobileorderahead@pymnts.com.
PYMNTS.com is where the best minds and the best content meet on the web to
learn about “What’s Next” in payments and commerce. Our interactive platform is
reinventing the way in which companies in payments share relevant information
about the initiatives that shape the future of this dynamic sector and make news.
Our data and analytics team includes economists, data scientists and industry an-
alysts who work with companies to measure and quantify the innovation that is at
the cutting edge of this new world.
Kount provides an all-in-one SaaS platform to help online businesses, merchants,
acquiring banks and payment service providers detect fraud and avoid turning away
legitimate customers. As part of this effort, the company leverages machine learn-
ing and artificial intelligence techniques to analyze risk in transactions. Kount serves
a variety of client industries. It helps its food and beverage merchant clients secure
payments, avoid fraudulent orders and facilitate the checkout process in mobile
channels and traditional eCommerce models.
© 2019 PYMNTS.com All Rights Reserved 53You can also read
