IMPACT REPORT 2019-2020 SEASON - Lewes FC
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LEW ES F C C T R E P O RT
IM PA
2019-2020 SEASON
1 LEWES FC IMPACT REPORT
1. IMPACT ON PITCH
1. IMPACT ON PITCH
COVID led to a sudden end of all on-pitch
action in March. Just days after a much
sought-after home win against Haringey
Borough, the men’s league was declared null
and void. Ten weeks later the Championship
was terminated, and the women ended the
season in 8th place leap-frogging Crystal
Palace due to games in hand.
During the 2019-2020 season, five of our
players received international call-ups.
• Emma Jones and Ella Powell for Wales
• Katie Rood for New Zealand
• Zoe Ness for Scotland,
Zoe v Filippa on intern
ational duty
• Filippa Savva for Cyprus
2 LEWES FC IMPACT REPORT
1. IMPACT ON PITCH
T H WAY
PA
For our pathway teams
it was a cruel end.
• The women’s development squad were second in the table
when the season was declared null and void.
• The U18s boys had made the final of both the Sussex
County Youth Cup and The Isthmian Youth Cup. Sitting
in second place they would have won the Isthmian youth
League if the season had been decided on points per game.
• The U18 girls, playing in adult football, were in second
place before the league was declared null and void and the
academy team siting in third place in both their leagues.
• The girls U16s sat top of the league having won 9 games
in 9 and not having let in a single goal all season and the
girls U14s also sat second in the league.
3 LEWES FC IMPACT REPORT
1. IMPACT ON PITCH
I N G F O RWA R D
LOOK
• Four U18 boys have been given contracts to
step up into the first team (Tegan Freeman,
Nic D’Arienzo, Brad Santos, James Beresford).
• 5 members of our women’s Development Squad
played first team football this season, including
appearances against WSL teams West Ham,
Spurs, Chelsea and Reading (Chloe Winchester,
Tiggy Webb, Sienna Howell, Skye Bacon,
Megan Wingsutton, Joni Peter).
4 LEWES FC IMPACT REPORT
2. IMPACT IN THE COMMUNITY
2. IMPACT IN THE
COMMUNITY
Charities
We’re proud that the club continues our
tradition of collecting money at our home
matches for good causes. This season
the club, our supporters and away fans
have generously supported and donated
thousands towards the following charities:
Missing logos:
Rise logo
The Lewes Foodbank
5 Hazel Court Secondary School LEWES FC IMPACT REPORT
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W E S F O O D B A N K
THE LE
Throughout the season the club has made a number of foodbank collections at home games. Players, staff
and our men’s and women’s Vets teams volunteered for the Lewes Foodbank throughout the COVID-19
pandemic, helping to raise enough for the Foodbank to support local families in need for months.
6 LEWES FC IMPACT REPORT
2. IMPACT IN THE COMMUNITY
COVID NETWORK
Throughout the COVID-19 pandemic, the club ran
a support network for those in Lewes needing some
extra support, whether simply a friendly phone
call, or picking up medication or shopping. We also
helped parents thank their children for being “home
heroes” during the height of the pandemic.
7 LEWES FC IMPACT REPORT
2. IMPACT IN THE COMMUNITY
U N IT Y F O O T B A L L
COMM
The Mens and Women’s
Vets teams (age 35+)
have gone from strength
to strength with more
than fifty players on the
books.
Football Therapy –
Our Lewes FC Mental
well-being team have
been in action all
season. Sessions take
place once a week for
anyone seeking social
football with a qualified
coach. A qualified
support worker is
available for anyone
needing a chat. Lewes FC was proud to launch Sussex’s first
Women’s Walking football team in August 2019
8 LEWES FC IMPACT REPORT
2. IMPACT IN THE COMMUNITY
LEWES FC
SISTER SHIPS
We’re proud to have strengthened our Sister
Ship network of organisations empowering and
supporting women and girls in our communities
this season. Fourteen organisations are now
collaborating, arranging meet-ups at football games
to network and share ideas, and working together on
concrete projects.
SCHOOLS
First team player Katie Rood continued to work
with schools in the community, sharing her story of
playing international level football for New Zealand
as well as club football at Juventus and Lewes FC.
Over the course of the season, she visited XX schools
and delivered XXX assemblies and has helped inspire
the next generation of boys and girls to stay active
and come out in force to support their local club!
9 LEWES FC IMPACT REPORT
3. IMPACT IN THE WIDER WORLD
G A M B L IF IC AT IO N
ANTI-
OF FOOTBALL
Lewes FC continued to raise awareness about the
dangers of the normalisation of gambling in football,
wearing the logo of Gambling With Lives on our
men’s shirt front. We worked with the All Party
Parliamentary Group on Gambling Related Harm as
part of their inquiry into Online Gambling Harm and
cited for our contribution in their final report and set
of recommendations put to parliament.
“ We’re really grateful to Lewes FC for
approaching us. A wonderful club who
think about the wider implications of
what happens in and around football.
Gambling with Lives
”
10 LEWES FC IMPACT REPORT3. IMPACT IN THE WIDER WORLD
E N D E R E Q U A L IT Y
G
IN FOOTBALL
We continued to campaign against the incredible
disparity in FA Cup prize money awarded to men
and women by the FA. In the FA Cup final, the
winning women’s team take home just 0.69% that
of the men, perpetuating the vicious cycle of limited
investment and limited growth.
11 LEWES FC IMPACT REPORT3. IMPACT IN THE WIDER WORLD 12 LEWES FC IMPACT REPORT
3. IMPACT IN THE WIDER WORLD We provided ideas and maintained our call for more ambitious efforts to protect, preserve and support women’s football during the COVID-19 pandemic, urging authorities to see this as a moment to capitalise on. 13 LEWES FC IMPACT REPORT
3. IMPACT IN THE WIDER WORLD 14 LEWES FC IMPACT REPORT
3. IMPACT IN THE WIDER WORLD In late 2019, we launched a commemorative scarf to honour the life of Sahar Khodayari, an Iranian woman who died after setting herself on fire on the steps of the Islamic Revolutionary Court of Tehran, upon finding that she might be imprisoned for the “crime” of being a woman and attending a football match. The scarf says “Women’s Rights are Human Rights” in English on one side, and in Farsi on the other. All profits from the scarf, which was our fastest selling club shop item in several years, go to Iranian women seeking to end discrimination and to allow women to attend football matches in Iran. 15 LEWES FC IMPACT REPORT
3. IMPACT IN THE WIDER WORLD
ANTI-RACISM
& INCLUSION
Lewes FC was proud to be part of the Football
Against Racism in Europe Network campaign
in October 2019. We brought together leading
journalists and practitioners in sports media to
mentor and educate aspiring journalists from
underrepresented backgrounds. The young
journalists took part in a hands-on practical
workshop and then participants put new skills
including live commentating and presenting to the
test during the Lewes v Leicester City game.
16 LEWES FC IMPACT REPORT3. IMPACT IN THE WIDER WORLD
IV E M E N TA L H E A LTH
POSIT
Throughout the season Lewes FC has proactively
championed the power of football for positive
mental health. Players have bravely spoken about
their own stories to break down stereotypes and the
club wore Heads Up t-shirts prior to key matches
and raised money for a variety of mental health
charities, including the Lewes Wellbeing Centre and
Mind.
17 LEWES FC IMPACT REPORT3. IMPACT IN THE WIDER WORLD N T I- H O M O P H O B IA A Lewes FC club teams from the first team, through the pathway to our social Vets teams donned rainbow laces as part of the national campaign to rid football of homophobia. 18 LEWES FC IMPACT REPORT
4. IN THE MEDIA 4. IN THE MEDIA This season we have appeared on and featured in major global and national outlets as well as taking part in weekly radio slots on BBC Radio Sussex and being regularly featured in the Sussex Express and Brighton Argus (?). Our 4th Round game against Arsenal in the fourth round of the Women’s FA Cup was screened live on the BBC Red Button. 19 LEWES FC IMPACT REPORT
4. IN THE MEDIA V, P R IN T A N D R A DIO T Here’s just a selection of outlets we have featured in: 20 LEWES FC IMPACT REPORT
4. IN THE MEDIA PODCASTS We’ve also been invited to take part in some major podcasts, with millions of listeners including: • The Football Ramble • The Game Changers Podcast • Two Girls Talk Balls • She Plays • Smash the Box • Fired Up Sport • Women in Sport podcast • Katie Redfern/Meaningful Podcast • World Sports Show, Philadelphia • The Leading the Line Podcast 21 LEWES FC IMPACT REPORT
5. CREATING NEW FANS AND SUPPORTERS 5. CREATING NEW FANS AND SUPPORTERS The club now has more than 1500 owners across more than 30 countries in the world and grown our presence even more through events, talks, conferences, festivals and more. [MAP] 22 LEWES FC IMPACT REPORT
5. CREATING NEW FANS AND SUPPORTERS NEW YORK JAPAN We held a viewing party for our USA fans and We welcomed a brand new Supporters Group based supporters for our home game v Crystal Palace in in Japan in June 2020. September 2019. It was featured in the list of official UN General Assembly side events because of our equality stance. 23 LEWES FC IMPACT REPORT
5. CREATING NEW FANS AND SUPPORTERS FRANCE We’ve been hitting headlines in France, the Netherlands (more?) 24 LEWES FC IMPACT REPORT
5. CREATING NEW FANS AND SUPPORTERS AUSTRALIA Meanwhile Director Ed Ramsden and General Manager Maggie Murphy delivered a webinar on the lessons learned from the Lewes FC experience on introducing equality into football for Women Onside, with more than a hundred club officials and representatives working in Australian soccer. https://www.abc.net.au/news/2020-05-16/ helen-wants-gender-equality-for-her-daughter-in- sport/12241498 (Maybe an external quote from in here?) 25 LEWES FC IMPACT REPORT
5. CREATING NEW FANS AND SUPPORTERS
L K S A N D E V E N T S
TA
• Lewes FC players, staff and Directors have collectively • We organised three events as part of the Byline Festival
undertaken more 70 appearances, from talks in local in August 2019 including a panel on women’s sport in the
schools in Lewes to international conferences as the Queen media, a football chanting workshop and a football skills
Elizabeth Stadium in London! session for newcomers.
• Our Lewes FC shirt graces the exhibition floors of the • We hosted or took part in three cinema screenings of films
National Football Museum in Manchester, celebrating the with powerful women’s football stories sharing our story
#WhatIf pledge we made alongside Women In Football to with brand new audiences. These included two screenings
progress the women’s game. It’s the first women’s shirt to in lewes’ Depot cinema, and a third hosted by Equal Playing
be showcased. Field in London as part of the Feminista Film Festival.
• Maggie Murphy, Lewes FC GM was invited to speak at • We welcomed a gang of Girl Guides to the Dripping Pan in
the official UK Home Office event to mark International late 2019, shared our story and asked them what kind of
Women’s Day https://civilservice.blog.gov.uk/2020/03/12/ world they wanted for girls and how they could help us get
international-womens-day-unfinished-business/ there. A beautiful film was shot of their experience with us
and shared nationally.
26 LEWES FC IMPACT REPORT5. CREATING NEW FANS AND SUPPORTERS
L K S A N D E V E N T S
TA
CONTINUED
• Players and staff were delighted to chat to new and old fans
and owners at the Lewes Societies Fair in the Town Hall in
September 2019.
• We’ve spoken at a huge number of other events including
with the Women’s Institute, Oxford University’s women’s
football team, the Brighton Chamber of Commerce, the
Change Festival, Wilton Park, the pro-Manchester Future
of Sports Symposium, the Women in Football #WhatIf
European event in Amsterdam, UN Women UK, Everything
in Sport conference, ‘The World Transformed’ conference,
Women in Sport panel hosted by Farrar & Co and The Girls’
Network conference.
27 LEWES FC IMPACT REPORT5. CREATING NEW FANS AND SUPPORTERS MUSIC We supported our talented striker Jess King to release her debut single “Raise Us Up”, which carries an important message celebrating progress in the game, whilst pushing for further evening up. 28 LEWES FC IMPACT REPORT
6. AWARDS & ACCOLADES
6. AWARDS & ACCOLADES
UN WOMEN AWARD
Lewes Football Club won the inaugural UN Women
UK HeForShe Impact Award in recognition of our
work on gender equality in September 2019. The
UN’s HeForShe campaign seeks to advance gender
equality and invites men to play an active role
in reaching worldwide gender equality. We were
delighted to be hosted by the Mayor for a celebratory
event to recognise the award.
“ Your organisation’s incredible record
of decisive action in the industry and
beyond has been extremely inspiring.
UN Women UK
”
29 LEWES FC IMPACT REPORT6. AWARDS & ACCOLADES B A D A S S W O M E N Meanwhile GiveMeSport announced Lewes FC GM Maggie Murphy as one of their “Badass Women in UK Sport” in April, alongside leading figures such as Barabra Slater, Director of Sport at the BBC, Debbie Jevans, Chair of the English Football League, Liz Nicholl, CEO of UK sport, Sue Campbell, the FA’s Head of Women’s Football and BBC broadcaster Gabby Logan. https://www.givemesport.com/1564548-womens- sport-the-most-badass-women-in-uk-sports 30 LEWES FC IMPACT REPORT
8. OUR THANK YOUS
8. OUR THANK YOUS
We would like to say a huge thank you to our Thank you to Harveys for providing us with beer to
incredible band of more than 100 volunteers who are help keep people happy on game day.
the beating heart of the Football Club.
A big thank you to Chef Caldesi who invited the
We’d also like to thank the members of St Nicholas women’s football team in for a very generous New
Centre in Lewes who support with the general Year’s lunch and came to watch a game soon after.
upkeep of the Dripping Pan. We love having you at
the ground each week. Thank you to T+T for helping to produce this Impact
Report.
We would also like to thank our Kit partner Kappa
who go above and beyond in the support they
provide.
31 LEWES FC IMPACT REPORT9. STAY IN TOUCH 9. STAY IN TOUCH www.lewesfc.com Become an Owner: www.lewesfc.com/Owners Facebook https://www.facebook.com/LewesFC/ Twitter https://twitter.com/lewesfc Instagram https://www.instagram.com/lewesfcmen/ https://www.instagram.com/lewesfcwomen/ 32 LEWES FC IMPACT REPORT
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LEW ES F C H I P D E C K
SPONSO R S
HELP US WRITE OUR
STORY
33 LEWES FC IMPACT REPORTHELP US WRITE OUR STORY WHO WE ARE A 100% community owned non-profit club, the 1st club in the world to split resources equally between its male and female players. 34 LEWES FC IMPACT REPORT
HELP US WRITE OUR STORY
WHAT WE
STAND FOR
Our ambition is to play at the highest, most visible
level to prove that it is possible for elite football to
have social purpose at its core.
35 LEWES FC IMPACT REPORTHELP US WRITE OUR STORY
OUR IMPACT
TO DATE
• Currently top 20 Women’s Teams in England.
• 11th highest crowds in the country.
• Winner of the UN Award for Impact
• The men’s first team were promoted the first year
after introducing pay parity.
36 LEWES FC IMPACT REPORTHELP US WRITE OUR STORY
OUR REACH
• 1500 owners across 30 countries
• 30% growth in owners per annum
• Players, staff and Directors made more than 70
appearances last season, from local schools
to international events at the Queen Elizabeth
Stadium.
37 LEWES FC IMPACT REPORT4. IN THE MEDIA
L M E D IA P R E S E N CE
OUR GLOB A
[Logos of all the major outlets that have covered us
this year.]
38 LEWES FC IMPACT REPORTLEWES FC SPONSORSHIP DECK
OUR OFFER
PLATINUM GOLD SILVER BRONZE
(£50K) (£25K) (£10K) (£5K)
Match day experience
Beach Hut Director Box at home games EXCLUSIVE 6 2 1
“Away day” club visit for staff, incl’tour, talks and
catering
Engaging with our community
Branding on select social purpose videos (eg mental
3 1
health/equality/anti-racism/homophobia)
Lewes FC shout outs (social, newsletter etc)
Merchandise/products stand at home games
Engaging with your community
Player/Club appearances at your corporate events
Opportunity to film your own content with players
Photo Opportunities with Players
39 LEWES FC IMPACT REPORTLEWES FC SPONSORSHIP DECK
OUR OFFER
continued
PLATINUM GOLD SILVER BRONZE
(£50K) (£25K) (£10K) (£5K)
Branding
Brand presence on website and in programmes
Logo on matchday posters for select games
Shirt front logo
Logo on shorts/arm/back of shirt
Stadium branding
40 LEWES FC IMPACT REPORT9. STAY IN TOUCH
FOR NEGOTIATION
• Decoration of corporate beach hut in your branding • Stand naming
• Half day use of The Dripping Pan facilities and pitch • Scoreboard Branding
for your own staff game or event
• Named partnership: “Wellbeing Partner”,
• Opportunity to Award Player of Match “Technology Partner”
• Opportunity to survey our fans • Rooks TV branding
• Branding on training kit • Youth Team sponsorship
• VIP tickets for away games • 3G Training facility branding
CONTACT US
Charlie Dobres – Charlie@lewesfc.com
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