In Bloom - The Texas State Florists Association

 
CONTINUE READING
In Bloom - The Texas State Florists Association
TEXAS F E B RUA RY

  in Bloom
                     2 0 2 1
In Bloom - The Texas State Florists Association
2019 - 2020

Making Texas F loral Education Possible
                                    PLATINUM

                                                          California Association of
                                                        Flower Growers & Shippers

                                     GOLD

                                                          California Association of
                                                        Flower Growers & Shippers

                                     SILVER

                                                                        Southern
                                                                        Floral
                                                                        Company
                                                                         Established 1927
                                                                                            Past Presidents

             WHOLESALE GREENHOUSE

                                    BRONZE

please visit tsfa.org for the most up-to-date list of underwriters and their links
In Bloom - The Texas State Florists Association
Texas in Bloom
  FEBRUARY                         2021           | V O L U M E X X X X V II | N U M B E R 2
                                                                                                                                                                                                                    4
    FROM THE President
                                                                                                                                                                                                                    MEMBER
                                                                                                                                                                                                                    SPOTLIGHT

                                            The time is NOW! Sell Flowers! Through flowers, our
                                            industry makes a difference in so many lives.                                                         Enchanted Sisters for Elegant magazine as shared by TSFA on Social Media
                                                                                                                                                  Photography Credit | Deux Boheme, Leslie Castro
                                                                                                                                                  Models | Jalyn Casarez and Jennifer Jackson
                      It is a true blessing to me to spend my days doing what                                                                     Floral Design Credit | Iuliia Prokhorova, Wild Veggie Bouquet
                      I love. Arranging flowers and making people happy
                      makes a difference in my life. Our arrangements can
                      sometimes express what words cannot. Several studies
                      have revealed enjoying flowers and plants can help
                                                                                                                                                  7            SIMPLY SOCIAL

                      heal the common cold, reduce stress, improve your
                      mood, your memory, aid in relaxation and increase
                      your energy. This is exactly what the world needs,
     TSFA President
 Gina Waters AAF TMFA and we have the power at our fingertips to make a
                      difference. In this crazy world today, we need to stay
focused on who and what we love and share the joy of our profession.

We need to face each day with a positive attitude and a desire to make each
day better. We all have our own beliefs and opinions, but anything that is
destructive or painful should not be our focus. In retail and wholesale, welcoming
the phone ringing with orders is contagious and can encourage all. Spreading
excitement to the customer, confirming "I know they will love the flowers" is a
great way to make someone’s day. Sales are good in the flower business now
and I look forward to a successful Valentines Day.

I encourage you to continue to check tsfa.org for dates and events. We are
scheduling classes with social distancing in the office as well as conducting
                                                                                                                                                  8            THE CREATIVITY
                                                                                                                                                               BEHIND THE COVER

                                                                                                                                                9 THE BUSINESS OF FLOWERS
High School testings. Some dates may change and we will continue to update.
The Texas Floral Expo, scheduled June 25-27, in Houston is well underway with
planning and preparation.

                                                                                                                                                10 HERE’S
Remember TSFA on Demand! Take time to check out this virtual learning for
continued education and perhaps a little needed motivation. Do all possible                                                                               WHAT YOU NEED TO
to stay connected and encourage others to do the same!                                                                                             KNOW TO COMPLETE THE
                                                                                                                                                               ALL NEW PROFESSIONAL
"Everyone has inside of them a piece of good news. The good news is you don't
know how great you can be! How much you can love! What you can accomplish!                                                                                     CERTIFIED FLORIST
And what your potential is.” – Anne Frank                                                                                                                      CURRICULUM AND ACHIEVE
                                                                                                                                                               YOUR TEXAS MASTER FLORIST
                                               THE OFFICIAL PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION
         PO Box 859 | Leander, Texas 78646 | 512.528.0806 | FAX 512.834.2150 | www.tsfa.org | dnordman@tsfa.org | caroles@tsfa.org | amandam@tsfa.org
                                                                      TSFA BOARD                                         STAFF
                                                  President Gina Waters AAF TMFA                                         Publisher and Managing Editor | Dianna Nordman AAF
                                            Immediate Past President Tom Wolfe, Sr.                                      Editor | Lynn Lary McLean AAF AIFD PFCI TMF
                                         First Vice President Cheryl Vaughan TMFA                                        Association Coordinator | Carole Sayegh
                                          Second Vice President Kassie Baker TMF                                         Education Assistant | Amanda McCoy
                                                                     Retail Directors                                    Production | Graphics by Kandi, Inc.
              Charles Ingrum | Jodi McShan AAF AIFD PFCI TMF | Susan Piland TMF                                          Cover Compliments of Dr. and Mrs. Andrew Albrecht
                                                     Wholesale Director Hein Verver                                      Photography Credit | Abba Color Photography
                                                      Grower Director Jimmy Klepac                                       Photographer Credit | Maricela Wilson
                                                                                                                         Contributing Writers | Ashley DeFranco, Lynn Lary McLean AAF AIFD PFCI TMF,
                                                                                                                         Jodi McShan AAF AIFD PFCI TMF, Iuliia Prokhorova, Gina Waters AAF TMFA

Texas in Bloom USPS 304-350.is published monthly, except for July. $8 of the annual membership dues is applied toward a subscription to Texas in Bloom. Located at 413 S. West Dr. Leander, Texas 78641. Periodicals Postage Paid at Leander, Texas
and at additional mailing offices. Opinions expressed in this publication do not necessarily reflect official policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to Texas in Bloom, P.O. Box 859, Leander, Texas 78646

                                                                                                                                                                        3 | TEXAS in Bloom | FEBRUARY 2021
In Bloom - The Texas State Florists Association
MEET IULIIA PROKHOROVA

                                                                                                                                           Photography Credit | Rachel Benavides
                   TSFA member, since 2019, Iuliia Prokhorova
                   has quite the story to tell. A story of reaching
                   out, looking forward and making the most of
                   each and every experience. Having recently
Member Spotlight
                   captured our attention on social media we
                   wanted to know more about this talented
                   designer who started a new life in this country
                   bringing a creative exploration to her work.
                   Take a moment to meet her. I have no doubt
                   that you will be glad that you did.

                   By Iuliia Prokhorova

                   I was born in a small northern Russian town. My mom
                   moved there from a tiny village. A self-made woman,
                   my mother recently retired due to the pandemic,
                   serving the last ten years as Dean of the post-graduate
                   education department at St Petersburg Institute of
                   Art and Culture. Despite my mother’s achievements
                   in art and culture, she was truly a woman of science. If
                   truth be told, the real artist is my dad. A rather small
                   family, I have one sister, who lives in Russia who visits!   and returned to middle school and high school, but
                                                                                this time as a science teacher.
                   Insecure as a child, I never believed in myself and tried
                   my best to over achieve, hoping to make my parents           My first born son had health issues. Trying to find
                   happy. I had an early passion for nature. I went to my       solutions for his condition, I enrolled in a PHD program
                   mom’s motherland to spend my summer months in a              in molecular biology and cytology at St Petersburg
                   meadow. The northern nature can be brutal, but in            State University. The program required that research
                   July, we had gorgeous fields of daisies, bluebells and       be conducted in the field of interest and thus I began
                   a flower that looks similar to Queen Anne’s Lace. The        my work as a biologist in a medical laboratory at the
                   forests were full of wild berries and mushrooms and          University. My work led to conducting cytometry
                   to forage these was my favorite chore. My Grandma            testing for patients with hematological disorders.
                   made jams for a long winter. This was not a hobby            Cytometry testing measures the properties of cells to
                   but provisions for the family. I still, today, make jams     determine the number, size, and nucleic acid content
                   every fall season. I think it’s deep within my genes.        of cells using a flow cytometer.

                   I was a good student and during my school years              While working on my PhD I realized my son was
                   participated in science fairs every year. I had a deep       diagnosed incorrectly. This led to a lack of motivation
                   knowledge of biology and won the Regional Science            in my work and a dissolved first marriage. This was in
                   Olympics in high school. This opened the door to             2014. By this time, politics had turned in a way that
                   study Biology at the local university. The last two          I never expected.
                   years required that I state a specialization. I chose
                   marine biology, only because no one else wanted to           I speak of the war in Ukraine. With this change, I
                   explore this field of study and with my insecurity, I        decided to look to the future with the hope to find
                   felt it would give me the best chance to continue my         myself again. I bought tickets to the United States
                   education. I soon realized that the illness that I felt at   for me and my son to visit my best friend in Atlanta,
                   sea would prohibit this as a career so I pressed pause       Georgia.

    4 | TEXAS in Bloom | FEBRUARY 2021
In Bloom - The Texas State Florists Association
While in the United States, I met my amazing Southern                At that time I had little understanding of the principles and
                                                                                                        gentleman and moved to South Texas. Today we have a big              elements of design. I simply created arrangements that I would
                                                                                                        family, with five children ranging from two years old to twenty      like to receive. People began to notice. With each, I got better.
                                                                                                        two years old! The two oldest children have begun their              I went to the farmers market bringing only a passion for design
                                                                                                        service in the U.S. Navy and U.S. Coast Guard. We manage             and the willingness to learn.
                                                                                                        horse stables providing horses for Corpus Christi visitors to
                                                                                                        enjoy a ride on the beach.                                           I began to learn step by step the American way of doing
                                                                                                                                                                             business. I soon discovered that I needed a license from the
                                                                                                        So with all of these experiences, you must be asking yourself,       health department to work with produce. The official position
                                                                                                        when and where does design come in? Let me explain. When             is strict, even when we use fruits or vegetables as decorative
                                                                                                        the USSR fell apart, people found themselves in a new reality        elements, in that we can not control the end use of the product.
                                                                                                        where your old diploma and skills no longer paid your bills.         The client may consume the product. The only way to keep
                                                                                                        My mother was working several jobs, despite having a PHD,            doing what I loved was to obtain a food manager license and
                                                                                                        and still had to sell Turkish cloths to provide a living for me      get a small food truck.
                                                                                                        and my sister. At that time, I thought flowers were a waste. If
                                                                                                        you were to see the combination of flowers, available in the         My original intention was to work with whole fruits and
                                                                                                        marketplace, you might better understand my thought.                 vegetables in that no one seemed to be taking this approach. I
                                                                                                                                                                             did not set out to become a florist. Once I mastered the skill of
                                                                                                        Personally, I always preferred a more practical gift and that        designing fruit and vegetable bouquets I began to add flowers
                                                                                                        is what led me to designing with fruits and vegetables. The          into my arrangements. Stem by stem, I fell in love with flowers.
                                                                                                        lack of available produce, due to a harsh climate and trade          I developed a deep respect for the people in this industry. I
                                                                                                        regulations, provided little to create an appealing design. So you   soon realized that behind every impressive floral installation
                                                                                                        can just imagine my response to Texas fruits and vegetables!         is a great deal of skill and physical labor. I continued to find
                                                                                                        Each is an endless source of inspiration! With everything so         beauty in simple things. I continued to look for the ideas that
                                                                                                        fresh and vibrant, once settled I decided to design a couple of      would set my work apart. I collaborated with local chef Dean
                                                                                                        bouquets for myself. I loved doing this and was quite pleased        Sprague, the 2019 Texas Chef Association’s Chef of the Year,
                                                                                                        with the finished designs. I posted on my social media accounts      to create recipes for my most popular fruit and vegetable
                                                                                                        for the world to see…and so it begins.                               combinations. This was a hit! Clients had so much fun sending
                                                                                                                                                                             arrangements to each other, trying the recipe, as well as sharing
Styled Photoshoot for the Texas Gardener 40th Anniversary Cover Photography Credit | Rachel Benavides

                                                                                                                                                                             other dishes made from the arrangement.

                                                                                                                                                                             With the decision to add flowers, I knew that another license
                                                                                                                                                                             would be needed and so I applied for a floral resale license.
                                                                                                                                                                             It was now official! I was a florist! I had a presence on social
                                                                                                                                                                             media. I was diligent to share my everyday work so people
                                                                                                                                                                             would know what I was doing. Becoming a part of my daily
                                                                                                                                                                             routine, those that followed me truly became my friends. You
                                                                                                                                                                             will find in social media a different level of loyalty to your brand.
                                                                                                                                                                             It is a lot of work, but for me, this work had great reward. It
                                                                                                                                                                             is important to understand that posting is not only business
                                                                                                                                                                             but entertainment. No one is coming to Instagram to buy
                                                                                                                                                                             something. They are there because their friends are there.
                                                                                                                                                                             I like to create fun activities offering opportunities for my
                                                                                                                                                                             friends to get involved. Voting for their favorite design, contest
                                                                                                                                                                             participation, Do It Yourself tips, to name a few. Posting is so
                                                                                                                                                                             much more than pretty flowers. Success requires interactive
                                                                                                                                                                             participation.

                                                                                                                                                                             This led me to collaborate with local photographers. Flower
                                                                                                                                                                             crowns opened a lot of doors. I began to see my designs
                                                                                                                                                                             in fashion publications. I find this work very rewarding and
                                                                                                                                                                             promised myself to seek at least one styled shoot per month.
                                                                                                                                                                             The opportunity adds to my portfolio and develops my
                                                                                                                                                                             networking skills. No one limits my ideas. I have absolute
                                                                                                                                                                             freedom to design what I like. The experience adds joy to my
                                                                                                                                                                             everyday work for sure!
In Bloom - The Texas State Florists Association
I joined TSFA in 2019. I would like to support the professional community
                                                                                                 as much as I can. I attended the Texas Floral Showcase, hosted by the
                                                                                                 Association, in Corpus Christi in 2019 and enjoyed Jenny Thomasson’s
                                                                                                 presentation. I had the pleasure to watch the Jim Johnson AIFD Cup
                                                                                                 Competition which was the first time I experienced floral competition. I
                                                                                                 would love to compete some day. I only have the three in person classes
                                                                                                 to complete my certification in the Texas Master Florist. I am most grateful
                                                                                                 to the Texas Floral Endowment. The Sheri Montgomery White AAF TMFA
                                                                                                 Scholarship will make all the difference. I plan to use these funds to
                                                                                                 complete my Texas Master Florist certification in the spring.

                                                                                                 I am most appreciative of the recognition recently received by Florists'
                                                                                                 Review magazine and by TSFA. One of my designs was reposted by
                                                                                                 Florists' Review. TSFA most recently shared my project, published with
                                                                                                 Elegant magazine, on social media and this was huge. I am uncertain as
                                                                                                 to whether I ever truly felt like I was a florist until that day! I most often
                                                                                                 work alone and it is alright, but the feeling of belonging to a professional
                                                                                                 community expands opportunities to give back and share at a level that
                                                                                                 I never knew was possible.

                                                                                                 In this world where we can be anything, be kind. This professional society,
Photography Credit | Rachel Benavides

                                                                                                 TSFA, was incredibly kind to me. I am beyond thankful for the amazing
                                                                                                 opportunities that I have been granted by people who simply wanted to
                                                                                                 help me. I feel so lucky and blessed. Please remember that I just moved
                                                                                                 to this country a few years ago and started my life one more time. I have
                                                                                                 learned to believe in myself and to do what I love. What’s next for me!!
                                                                                                 Only time will tell! Thank you for the opportunity to tell my story! I can
                                                                                                 hardly wait to read yours!

                                        Wedding Fair Promotion Photoshoot Photography Credit | Lillian Reitz Model | Kennedy Moore
In Bloom - The Texas State Florists Association
T
                                                                                                                         O
                                                                                                                         W

  SIMPLYSocial
                                                                                                  SPECIALIZING IN
                                                                                                                         N
                                                                                                FLORAL EXCELLENCE

                                                                                                  SHERI
                                                                                               MONTGOMERY                                            G
                                                                                                  WHITE
                                                                                                AAF • TMFA
                                                                                              610 PARK STREET

  How To Get Noticed on Instagram
                                                                                              BAYTOWN, TX 77520
                                                                                              281•427•7454
                                                                                              888•538•7721

By Ashley DeFranco | ashley@simplifiedsocialmedia.com                                                                             DENTON
                                                                                                                                 AUSTIN
Whether you are just starting out on Instagram or have reached a plateau in
growth and engagement, these four tips will help give your content a boost
and your work a refresh!

1. Use Only Your Best Photos - I list this tip first because it is the most
important. When people land on your Instagram account, you’ll want them to
be blown away by your smartphone photography skills. This will not happen
unless you’re only posting your best shots to your profile. This doesn’t mean                                                        AUSTIN
stop posting all of the great impromptu selfies and less-polished photos.                           BURNET/MARBLE FALLS
Save those for stories (more on this below) and use your feed as the place to
showcase your best work and more beautiful photos.

2. Create Your Own Aesthetic - People follow Instagram accounts because                                   Est. 1935
                                                                                                         FLOWER       & GIFT SHOPS
they love the aesthetic and they love the style of the photos being uploaded.                       401 WEST 20TH STREET
                                                                                                    HOUSTON,
                                                                                                109 N. MAIN TEXAS 77008
                                                                                                                      2105 HWY. 281  713.862.8811
                                                                                                                                       NORTH
You can’t have this appeal if you’re constantly changing filters and continually             BURNET, TX 78611       MARBLE FALLS,    800.723.3252
                                                                                                                                        TX 78654
                                                                                                                                 fax 713.864.2686
                                                                                             (512) 756-4401             (830) 693-7006
playing around with different styles. As creatives, we already have an advantage                                         www.heightsfloralshop.com

of understanding how to create an aesthetic and doing so on your page will                                                      HOUSTON
create a mood for your brand and increase the growth of your page.                                                              AUSTIN

3. Choose Hashtags Wisely - Using hashtags is one of the most powerful
ways to get your work noticed on Instagram. However, it is important to avoid
popular hashtags that are broad in scope. Instead, keep your chosen hashtags
highly relevant to your interests and industry. Customize them to the subjects                              1-800-252-9145
                                                                                                        Fax 1-512-345-1336
of your photos rather than using the same hashtags over and over to reach far
                                                                                         Ken Freytag • TSFA Past President
more people.                                                                                  www.freytagsflorist.com
                                                                                                                                     AUSTIN
4. Use Instagram Stories - Stories are an ideal way to share more dynamic,
un-polished content (both videos and images) that can offer a “behind the
scenes” look at your brand and the content in your feed. An additional benefit
is that individual stories can contain links to your website. This is something
you cannot do on your main Instagram posts and this is one of the only ways
to drive your Instagram followers elsewhere.

                                                                                                                                        MIAMI

                                                                                                                                     DALLAS
                                                                                   7 | TEXAS in Bloom | FEBRUARY 2021
In Bloom - The Texas State Florists Association
THE CREATIVITY BEHIND THE COVER

                                                                                      Photography Credit | Abba Color Photography | Maricela Wilson

                                                  newborn with an image, oftentimes swaddled lovingly. When a child has
                                                  a parent as creative as Tiffany Albrecht TMF, well, one might expect the
                                                  extraordinary.

By Lynn Lary McLean AIFD                          As with most anything creative, the idea for these newborn images started
                                                  with a thought. Tiffany has long highlighted moments with flowers for the
During this time of year when we, as florists,    customers who sought her counsel. She wanted the same to capture this
help the world celebrate love with a variety      moment in time, thinking to surround her little one with her love expressed
of expressions through flowers, that we are       through flowers. To celebrate the love for her husband and acknowledge his
reminded of the importance of our profession.     chosen field of medicine, she had another thought that would bring dad’s
We may be asked to express friendship through     world into the picture.
flowers or a budding romance. Calls come in
from husbands requesting flowers to celebrate     Bringing these creative thoughts to photographer Maricela Wilson,
the love of their life, dads call to celebrate    Ms. Wilson professionally applied her incredible skills to create a digital
daughters and granddads call to celebrate the     setting to capture Tiffany's vision.
brightness that brings the best of days.
                                                  Through this, we are reminded of all that creativity brings to life. Take time to
What better time than this to celebrate a         be still, to think, to dream, to collaborate. Unlimited possibilities are waiting
love that notes a beginning, one that will grow   to be discovered. These possibilities will provide untold opportunities to
into a life of celebrated moments and a book      express love and experience life through flowers. A special thank you to
filled with memories. To celebrate such a love,   Dr. and Mrs. Andrew Albrecht for sharing your “little love” with all of us.
parents often commemorate the birth of their      Welcome to the world Austin Patrick Albrecht!

8 | TEXAS in Bloom | FEBRUARY 2021
In Bloom - The Texas State Florists Association
THE BUSINESS                             These relationships help us have each other’s backs. It’s
                                                              not a quid pro quo ordeal, but it is understanding the

                     OF                                       realities of business and human nature. Some of these
                                                              conversations will not be fun, but open communication
                                                              helps strengthen relationships. You want to know why
                     Jodi McShan AAF AIFD PFCI TMF
                                                              you do not have a customer – whether it is something you
                                                              can control or not. Understanding and communication
                                                              strengthens both business and personal relationships.

           THE IMPORTANCE OF                                     How do you help build these relationships,
                                                                 especially during these unprecedented times?
             RELATIONSHIPS
I know that you have heard it before: “it’s not what you          1. Know your customers and suppliers.
know, it’s who you know.” Whether we agree or like it
or not, it proves to be true. Relationships are key in           2. Take the time to ask how their families are doing, how
building and maintaining a strong business presence.             you can help them, and understand what they can do
                                                                 for you.
Undercutting and winning at all costs may help you “win”
in the short term, but in the end, it is all about standing
                                                                 3. Make connections. Perhaps you cannot use a service
by your word, working with others in the industry, and           at this time, but pass on the information to help a
building strong relationships.                                   supplier or buyer grow their business.

This need for relationships is not just up and down the      4. Take the time to network. Again, it has changed this
supply chain; it applies to others who you may view as       year, but get out when you can, from local shows to
competitors. I am not saying you have to be best friends,    planning now to attend the Texas Floral Expo in Houston,
but a working relationship and friendly competition can      June 25-27. By showing your dedication and interest in
go a long way. During the past year, this proved to be       the industry, others will want to see you succeed since
more true than ever. As many florists were shut down         they see you investing in them and their success.
temporarily due to COVID-19, communication between
businesses became central to getting the industry back
up and running. Who did florists reach out to? To those Remember, relationships are a two-way street! Take the
they had relationships with - growers, wholesalers, time to foster relationships. You will see very quickly
suppliers and retailers. We truly are in this together.   how relationships will help both parties succeed!

These relationships do not come out of nowhere. Like
any relationship, business relationships take time and                   Proud Winner of Consumers’ Choice
                                                                             “Best Florist” Award Every
communication. Organizations, such as TSFA, help                                   Year Since 2006
foster these relationships and provide an opportunity
for you to find mentors, support, and education. When
major occurrences happen, from hurricanes to
coronavirus, we generally think of the relationships we
discover up and down the supply chain.

Open communication is always the best policy. You
are, by no means, required to give away a strategic
advantage that you may have. It is important to know
that the conversations with suppliers and buyers can                        214-324-2481 ! 800- MCSHANS
help you both. You learn what is needed, how you can                        www.mcshan.com ! Since 1948
help, and how you can benefit.                                                                            DALLAS
                                                                                  9 | TEXAS in Bloom | FEBRUARY 2021
In Bloom - The Texas State Florists Association
Here’s what you need to know to                             In Memoriam of Patsy Dismuke Hopkins
   complete the all NEW Professional
    Certified Florist Curriculum and
    achieve your Texas Master Florist
                     Plan ahead to schedule the needed
                     time to successfully complete the online
                     classes to enable your enrollment in
                     the In Person Classes to successfully
                     complete the Professional Certified
                     Florist Curriculum to achieve your Texas
                     Master Florist Certification! There’s
                     plenty of time if you plan now!

                                                                Patsy Dismuke Hopkins was born December 6, 1936, in Hearne,
                                                                Texas, to parents Ogle Tidwell and Susie Stegall Connor and passed
       FIVE STEPS TO BECOMING A
                                                                away peacefully at her home in Houston, Texas on December 26,
    PROFESSIONAL CERTIFIED FLORIST                              2020, surrounded by family. She married Joseph Theodore Dismuke
                                                                on June 7, 1957, and had two beautiful boys Michael Joseph and
1. Complete the Professional Certified Florist Program          Richard Keith. Her husband Joseph passed away in 1993 and their
Application available at www.tsfa.org or by calling the TSFA    son Michael passed away in 1994. She later met Steve Hopkins and
office at 512.528.0806. Email the completed application to      he instantly swept her off her feet. They were married soon after.
txsfa@sbcglobal.net.                                            Patsy and Steve were inseparable, traveling the roads, visiting
                                                                friends and family and always looking for their next adventure. Steve
                                                                passed away in 1999, but Patsy enjoyed many more years with her
2. Upon approval of the application, you will be eligible
                                                                son, Richard and his family, by her side.
to register online for seven of the ten courses in the
Professional Certified Florist Program. Proceed with the        Patsy was the biggest Elvis fan of all time. She had accumulated
seven online courses, successfully completing the online        many collectibles and pictures of the late singer over the years. She
exam for each class.                                            enjoyed dressing up for a night out on the town, attending a party
                                                                or a family get together. She always made sure her outfits matched
3. Register online for the three hands-on courses that are      perfectly and loved adding stylish hats on occasion. Patsy loved to
offered in person.                                              have fun and dance, dance, dance. She delighted in spending many
                                                                years in the floral business, where she worked side by side with her
4. Once you have successfully completed all ten courses,        sister LaVon Bankhead and niece Cindy Bankhead Millis. Later she
                                                                worked for Mabel Fisher at Fisher Florist in Houston.
you may register for the Professional Certified Florist
Program Final Exam.                                             Always with a smile, Patsy would help wherever it was needed. She
                                                                served many years on the Board of the Allied Florists of Houston. Her
5. Upon successful completion of the Professional Certified     service was recognized when Allied Florists of Houston awarded her
Florist Program and receipt of State Certification, you are     the prestigious Buddy Benz Award for her numerous contributions
eligible to test for Certified Floral Designer certification    to the organization. Patsy was a member of the Texas State Florists’
(CFD®) through the American Institute of Floral Designers       Association.
(AIFD®). An additional preparatory course, to support the
creative process, is also offered through TSFA.                 Patsy made lasting friendships spanning her years at Jefferson
                                                                Davis High School to the times she spent chasing her love of the
                                                                water down in San Leon. Passing down stories of her childhood
        2021 HANDS-ON COURSE SCHEDULE                           were very important to Patsy. She also loved traveling and reading,
                                                                but her favorite thing of all was spending time with family. Patsy is
               Friday April, 23, 2021                           survived by her son Richard Keith Dismuke and wife Sarah, and three
     The Elements and Principles of Floral Design               grandchildren; Kaitlyn Marie, Madison Danielle and John Michael.

               Saturday April 24, 2021                          Her services were held Saturday, January 9, 2021 at Brookside Funeral
         Celebration of Life: Sympathy Design                   Home with internment in Brookside Memorial Park. The family asks
                                                                that any donations be made to the American Cancer Society.
                Sunday April 25, 2021
                                                                Remembrances may be sent to her son and family at this address:
           Wedding Florals from Consultation                    Mr. and Mrs Richard Dismuke and family
                    to Completion                               31436 Kingston Village
                                                                Spring, Texas 77386
TSFA Calendar of Events                                                                        Floral Design Credit | Iuliia Prokhorova
                                                                                                  Wild Veggie Bouquet #wildveggiebouquet

                        FEBRUARY                                       MARCH                                                   APRIL
      7    Super Bowl Sunday                  14   Daylight Savings Time Begins                 1    April Fool's Day
      14   Groundhog Day                      17   St. Patrick's Day                            2    Good Friday
      14   Valentine's Day                    27   Level 1 & Level 2 High School Testing        4    Easter
      17   Ash Wednesday                           V.R. Eaton High School                       15   Level 1 & Level 2 High School Testing
      23   Texas Floral Endowment                  Haslet, Texas                                     Klein ISD Multipurpose Facility
                                                   *Date is tentative and subject to change          Spring, Texas
           Annual Meeting
                                              31   Level 1 & Level 2 High School Testing             *Date is tentative and subject to change
           TSFA Headquarters
                                                   Region 17 Education Service Center           23-25
e Network                                          Lubbock, Texas                                    Professional Certified Florist Classes
                                                   *Date is tentative and subject to change          Texas School of Floral Design
tisers!                                       28   Palm Sunday                                       Leander, Texas

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                                                   7 Rio Roses | 866.746.7673 | www.rioroses.com | www.riocorazon.com
                                                   11 The Flower Forrest | 210.822.6766 | www.flowerforrest.com
                                                   7 The Florist, LTD | 940.483.1800 | www.thefloristltd.net
                                                   15 Tubbs of Flowers | 800.288.1978 | www.tubbsofflowers.com
                                                   7 Vickery Wholesale Greenhouse - Austin | 512.291.0400 | www.vickerygreenhouse.com
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           DALLAS
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                                                                      TEXAS FLORAL EXPO
                                                                JUNE 25-27, 2021
            WACO                                       WESTIN GALLERIA | HOUSTON, TEXAS
                                                                                              11 | TEXAS in Bloom | FEBRUARY 2021
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