Institutional Presentation - June / 2015 - Ser Educacional

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Institutional Presentation - June / 2015 - Ser Educacional
Institutional Presentation
                June / 2015
Institutional Presentation - June / 2015 - Ser Educacional
Disclaimer

This material reflects management’s expectations and may contain estimates related to future events. Any information, data, forecasts or future
plans herein refer to estimates, and therefore can not be taken as concrete evidence or a promise to the market. Ser Educacional is not
responsible for investment operations or decisions taken based on the information herein. These estimates are subject to change without prior
notice.

This material has been prepared by Ser Educacional S.A. (“Ser Educacional" or the “Company”) in accordance with the highest national and
international standards, and it includes certain forward-looking statements that are primarily based on Ser Educacional’s current expectations
and projections of future events and financial trends that currently affect or may affect the Company’s business, and therefore they are not
guarantees of future performance. They are based on management’s expectations and involve a number of risks and uncertainties that could
lead the Company’s financial situation and operating results to differ materially from those expressed in Ser Educacional’s forward-looking
statements. Ser Educacional assumes no obligation to publicly update or revise any forward-looking statements.

This material is disclosed solely for informational purposes and should not be construed as a request or an offer to buy or sell any shares or
related financial instruments. Accordingly, this presentation is not a recommendation of investment and should not be considered as such. It is
not related to specific investment objectives, financial situation or particular needs of any recipient, neither does it make a statement or provide
a guarantee, either express or implied, related to the accuracy, completeness or reliability of the information herein. This presentation should not
be regarded as a substitute to the recipients’ judgment. Any opinion expressed herein is subject to change without prior notice and Ser
Educacional does not assume the obligation to update or revise them.

                                                                                                                                                       2
Institutional Presentation - June / 2015 - Ser Educacional
Agenda

Ser Educacional Profile
                                             1
Competitive Advantages
                                             2
Multiple Growth Opportunities
                                             3
Successful Track Record
                                             4
Brazilian Undergraduate Education Industry
                                             5
Attachments
                                             6
                                                 3
Institutional Presentation - June / 2015 - Ser Educacional
Uninassau
Campus Recife, Pernambuco / Brazil

                                     1 Ser Educacional Profile   4
Institutional Presentation - June / 2015 - Ser Educacional
One of Brazil’s Largest Private Education Groups and Leader in the
Northeast and North Regions

                                                                Compounded Average Growth Rate:45%               Net Revenue R$MM
 Leader in number of enrolled students in the NE and NO
 Regions with growth above the Brazilian average

 163,000 enrolled students
 35 Campi in 24 cities and 12 states
                                                                                                                             820
                                                                                                              705
                                                                                                  456
 Leading Brands: UNINASSAU, UNAMA and UnG                           184         283

                                                                    2011        2012             2013         2014         2015(LTM)
 Value Proposition to Students
 Quality education, infrastructure and standardized processes   Above Market Average Operating Margin Adjusted EBITDA R$MM

 Low Financial Leverage
 1Q15: Net Debt of R$246.3mm (0.85x LTM EBITDA)                                                                              289.6
                                                                                                               248

 Track record of success in M&A                                    29.6%       30.9%             33.8%                       35.3%
 20 acquisitions in 12 years                                                                      154
                                                                                 88                         35.1%
                                                                    54
 Listed in IBRX-100
 ADTV 3M > R$10mm | Free float 30%                                  2011        2012             2013         2014         2015(LTM)
                                                                           EBITDA Ajusted R$MM           EBITDA Margin %               5
Institutional Presentation - June / 2015 - Ser Educacional
12 Years of Consistency: Organic Growth + M&A + Strategic and
Financial Discipline

   Foundation and first growth               Professionalization and                          Consolidation and
                                                                                                                                              New growth cycle
             phase                            model improvement                              second growth phase

                                                                                     Inauguration of units in
                                                                                      Fortaleza, Mercês and
                                            Acquisition of FABAC,                                                                   Acquisition of FASE
                                                                                      Caruaru
                                             ESAMC and CDF College
                                                                                     Accreditation as a university                  Acquisition of FAL
                                            Cartesian Group investment
                                                                                      center                                         Acquisition of Unama/FIT
    Foundation   of                        Implementation of BoD
                                                                                     Acquisition of units in Manaus                 Acquisition of UNG
     Maurício de                            Inauguration of Joaquim                  and São Luís
     Nassau College                          Nabuco College in Recife

  2003                 2007           2008             2011                    2012                     2013                     2014                      2015 - 2020

                                                                                              IPO
                                                                                                                                                           EAD
              Inauguration of João                                                           Acquisition of 3 units in Piauí
               Pessoa and Campina                            Acquisition of                                                                               M&A
               Grande units                                   units in Belém                  Acquisition of
                                                                                                                                                           Organic Growth
                                                              and Aracaju                      Decisão College and
              Inauguration of                                                                                                                             Geographical
                                                                                               Vitória da Conquista Unit
               Joaquim Nabuco                                                                                                                               Expansion
               College in Paulista                                                            Permission to operate in the
                                                                                               Distance Learning market                                    Maintenance in Rio

         Local Player                                                   Regional Player                                                       National Player
                                                                                                                                                                                 6
Institutional Presentation - June / 2015 - Ser Educacional
Maurício de Nassau College
                          Fortaleza / Ceará, Brazil

2   Competitive Advantages
                                                 7
Institutional Presentation - June / 2015 - Ser Educacional
Solid Fundamentals that Allow Growth and Profitability

                      Leader in the North and Northeast - the fastest growing regions in Brazil   1

                      Differentiated value proposition to the student                             2

                      High scalability, reproducibility and standardization                       3

                      Ability to identify and seize opportunities                                 4

                     Solid corporate governance and corporate management                          5

                                                                                                      8
Institutional Presentation - June / 2015 - Ser Educacional
1     Leadership in the Northeast and North | Solid Student Base,
         Strong and Recognized Brands in their Regions

135,600 Undergraduate Students: 35 Units 1 University Centers, 2 Universities in 12 states and 24 cities                 Most Recognized Brands**
                                                                                                                          Cities in operation- 2014
                       North                                                             Northeast

                                                                                                                                     City             Ranking
       Amazonas*               Pará*                        Maranhão                 Piauí             Ceará
                                                                                                                                       Recife             1
       Students: 984           Students: 23.411             Students: 597            Students: 8.576   Students: 6.544
       Units: 1                Units: 6                     Units: 1                 Units: 3          Units: 1
                                                                                                                                     João Pessoa          1
                                                                                                       R. G. do Norte

                                                                                                                         Northeast
                                                                                                       Students: 5.069                Fortaleza           2
                                                                                                       Units: 1

                                                                                                       Paraíba
                                                                                                                                       Maceió             1
                                                                                                       Students:16.548                  Natal             2
                                                                                                       Units: 2
                                                                       Bahia
                                                                                                       Pernambuco                      Teresina           2
          Southeast                                                    Students: 6.678
                         São Paulo**                                                                   Students:39.129
                                                                                                                                                          1

                                                                                                                         NO
                                                                                                                                        Belém
                                                                       Units: 3                        Units: 10
                         Students: 19.675
                                                                                     Sergipe

                                                                                                                         SE
                         Units: 5                                                                      Alagoas                        Guarulhos           1
                                                                                     Students: 1.393   Students: 7.018
                                                                                     Units: 1          Units: 1
                                                                                                                                                                9
Institutional Presentation - June / 2015 - Ser Educacional
North and Northeast | Market Penetration Still Low

2013 Undergraduate Penetration                                           Students by Region x Score > 450 in ENEM
                                                                         thousand
Number of enrollments / Population aged between 18 and 24

                                                                                                           2013 Undergraduate freshmen from Public and Private institutions         ENEM 2013
                                                                                      Region
                                                                                                                Freshmen - Public     Freshmen - Private                      Students >   % of Base >
                                                                                                                                                                   Total
                                                                                                                   Institutions           Institutions                           450           450
                                                        Northeast
                                                         10.6%                         North                          45.8                  157.9                  203.7        238.5           85%
                                                                                    Northeast                         140.5                 373.8                  514.3        812.5           63%
     North                                                                          Southeast                         185.0                 1,129.1               1,314.1      1,166.3          113%
     10.4%                                                                             South                          110.0                 320.6                  430.6        393.7           109%
                                                                                     Midwest                          50.5                  229.7                  280.2        226.7           124%
                          Midwest
                                                                                       Total                          531.8                 2,211.1               2,743.0      2,837.7          97%
                          19.7%
                                                                         Enrollment growth                                                       Undergraduate students in Brazil: 7.3 million - 2014
                                                                         Private On-Campus Undergraduates 2003-2013

                                                                                                                                                  Southeast
                                                                                                                       133%                         45%                         North 5%
                                                   Southeast
                                                    16.1%
                     South                                                                                                          100%                                                           28%
                                                                            88%
                     18.6%                                                                   74%            75%
                                                                                                                                                                                    Northeast
                                                                                                                                                                                      19%

     Number of post-                   People within the                                                                                                                        Midwest 10%
     secondary                         post-secondary age                                                                                                     South 21%
     students                          range                               South           Southeast     Midwest      Northeast     North
         Source: MEC/INEP, IBGE, Hoper, Anuário Valor Econômico, Microdados and McKinsey
                                                                                                                                                                                                         10
2     Differentiated Value Proposition to the Student

                                                                                                          Focus on

                                                                       Great cost-benefit to the
    Academic quality   Good infrastructure    Standardized processes                                    Employability
                                                                               student

                                                                                                   What matters for the sudent?
                                                                                                   1- Location: 21.6%
                                                                                                   2- Quality: 20.4%
                                                                                                   3. Market recognition: 10 %
                                                                                                   4 Infrastructure: 8.4%

                                                                                                                   Source: hoper
                          Brands Recognized by the Labor Market

                                                                                                                                   11
2     Quality Teaching

89% of Units with IGC Equal or Above 3 (2013) | includes UNAMA and UnG        High Student Satisfaction and Labor Market Recognition (2013/14)

                 IGC2            IGC4 5%
                  11%
                                                                                                        Are currently employed or intern             66%
                                                                                believe that the image of the institution in society , very
                                                                                                   good or excellent                                       86%

                                                                                                          Are satisfied with their courses                  96%

                                                                                                 Recognize the qualification of teachers                    92%
                                                                              consider that the knowledge acquired in their courses suit
                                                                                               your professional needs                                     91%
                                      IGC3 84%

IGC by Brand                                                                  95% of all Courses have CPC above 3 (2013) – Including UNAMA and UnG
                                                                                                             CPC2
                                                                                                                                              CPC4
                                                                                                              8%
                                                                                                                                              10%
     7%

     80%         100%          100%              100%            100%

     13%
  Nassau        Nabuco        Unama              FIT             UnG

                                                        IGC2   IGC3    IGC4                      CPC3 82%
                                                                                                                                                                  12
3    Well Located Units and Infrastructure Dedicated to Education

Strategic location of Units                          Infrastructure Focused on Education

                                                       Air-conditioned rooms    Comprehensive     Specialized
                                                                                                                  Distance Learning
                                                        including Multimedia      collections     laboratories

                                                           Wide Spaces           Sports Arenas    Auditoriums          Studios
               Benefits of Location
               1 Primordial for the student

               2- Impact on perception of value

               3- Reduction of transportation cost

               4 Convenience                                  Clinics          Modern Equipment   Accessibility         Wifi

               5- Facilitates marketing actions
3    Scalability, Repeatability and Standardization

Learning Center                 Student Service                       Business Management

                                     Student Relationship                   Service Sharing
      Unified syllabus
                                     Center (SRA)                           Center (CSC)

      Electronic attendance
                                     Integrated Processes                    Control by indicators
      ledger

      Academic auditing              Self-service and online access          Service Level Agreements

                                      Standard systems,
      Standardized tests              procedures, and                        Support for future growth
                                      proceces :ISO 9001

                                                                                                         14
4   Ability to Identify and Seize Opportunities

    Knowledge of legislation and regulating agencies

                                                                            Mercado de trabalho

    Founder and controlling shareholder has been presiding the                                           Agility in offering
    Brazilian Association of Colleges (Abrafi) for 8 years, and acts   Courses offering according to     Pronatec`s vocational
    as vice president of the Brazilian Association of Sponsors of      the demands of the labor          courses
    Higher Education (Abmes)                                           market : focus on employability
                                                                                                         One of the leaders in
                                                                                                         vocational course
    Strong track record in quickly obtaining authorization for new                                       segment
    courses (anticipation of trends)

                                                                       Standardization and
                                                                       investments in technology
    Periodical market surveys in all cities where the group
                                                                       allow scalability and fine-tune
    operates – allows the Company to anticipate demands
                                                                       the provision of courses ,
                                                                       according to each unit needs

    Active board of directors with independent members

                                                                                                                                 15
5     Solid Corporate Governance and Business Management

                                                                                                                                Valor Econômico Newspaper
                                                                                                                                Ranking 2014 (based on 9M14)
                                                                                                                                Education Industry

                                                                                             Recognition in 2014
                  2 Independent Board Members          Minimum dividend distribution of                                       EBITDA Margin             1
                                                         25% of net income                   1- Company of the year - middle
                                                                                             market, Isto é Dinheiro magazine
      Directors with solid business
       and                                                                                   2- Financial performance           Net Income /
                                                                                                                                                          1
       financial markets         Proactive and well                                          recognized by Valor Econômico      Shareholders` Equity
       experience                                            Dividend
                                      aligned                                                newspaper
                                  board of directors          Policy
                                                                                             3- Brands I Like - Recife
                                                                                                                                Net Margin                1

                                                                                                                                Current ratio             3

                            Proactive committees                                      100% tag-along
                                                           High level listing
 Auditing and Finance       and Fiscal Council

                                                                            ADTV above R$10mm
                                                                             and listed in IBRX-100
                 HR and Corporate
                  Governance                              Adherent to BM&Fbovespa
                                                           Novo Mercado regulation
                              Fiscal Council

                                                                                                                                                               16
UNAMA – Universidade da Amazônia
                                    Campus BR– Belém / Pará, Brazil

3 Multiple Growth Opportunities                                  17
Ser Educacional | from Regional to National

Drivers Expansion of Students and Revenue Base                                            Result Maximization Drivers

                                                    Recent
 Organic Growth          Distance Learning        Acquisitions       Geographical
   NO/NE/SE                Development             Synergies          Expansion               Academic Quality

 Portfolio Increase       High profitability     Implement SER       Expansion of
 courses: more            potential              model in recent     existing brands in
 attractive                                      acquisitions        their operating
                          Business organic
                                                                     regions and
 25 new units by          development            Capture cost and
                                                                     neighboring
 2017/18                                         revenue synergies                                                  Technology and
                          High potential for                                                                        Standardization
                                                                     Opportunistic
 Two new University       profitability          Expand student
                                                                     acquisitions
 Centers pending in                              base
                          Partnership with
 MEC                                                                       Distance
                          Pearson fully
                                                                           learning
 Pronatec                 operational
                                                                                                Financial
                                                                           Learning             Discipline
                          Proven experience in
                                                                           Institutions        “Profitability
                          existing courses                                                       Leader”                              18
2014: Recent Acquisitions and Organic Growth

                                                                                               +32,000 on-campus students
                                                                       Faculdade Mauricio
                                                         Opening                               (M&A)
                                                                       de Nassau
                                                         Location      Manaus / AM
Location   Belém / Santarem (PA)
                                                         Units         1                       Initiation of enrollment in new
Students   12,200                                        Purpose       Consolidation - North   units in 2015
Units      4
                                                                       Faculdade Mauricio
Price      R$151.2 million                               Opening
                                                                       de Nassau               +2,000 distance learning students
Date       October 2014                                  Location      São Luiz / MA
                                                                                               (Dec/14)
Purpose    Consolidation - North                         Units         1
                                                         Purpose       Consolidation - NE
                                                         Opening       Distance Learning
                                                         Location      Northeast Region        Total: +34,000 students
                                                         Centers       9
                                                         Date          January 2014
                                                         Purpose       New businesses
                                                         Acquisition   FAL / FASE
                                                                       São Lourenço da Mata
                                                         Location
                                                                       e Olinda (PE)           Dilution of CSC/CRA costs
                                                         Students      1850
Location   Guarulhos (SP)                                Units         2
Students   17,000                                        Price         R$11.1 million
                                                         Purpose       Consolidation - NE      Expansion of the student base via
Units      5                                                                                   the SER model
                                                         Maintenance   Bennett
Price      R$199.1 million
                                                         Location      Rio de Janeiro (RJ)
Purpose    Entry to SE / São Paulo                                                             Synergies from the acquisitions
                                                         Price         R$10 million            estimated at R$50 million in 5 years
                                                                       Entry to SE / Rio de
                                                         Purpose
                                     On-Campus                         Janeiro

                                     Distance Learning                                                                                19
Recent Acquisitions| Strategic Checklist

                                                                                                                       Strategic
Strategic Checklist                                                                                                    Benefits

 1   Leadership in its region

 2   Brand recognized by students and labor market
                                                                                                                            Accelerate consolidation
                                                                                                                                  in the North
 3   Good academic indicators (igc >3)

4    High potential for generating synergies

                                                                                                                             Cost Dilution CSC/CRA
5    Low exposure to FIES

                                                                                  1ª Private          Dominant in
                                                        Solid presence in
                                                                                University in the   Guarulhos, 2nd
                                                     Santarem (Pará / Brazil)
 6   Individual strategic benefits:                                                  North           largest city in
                                                                                                    the state of SP
                                                                                  Dominant in
                                                                                   Belém/PA           45 years of                   Kick-off
                                                                                                      operations          Regional – National Transition
                                                                                                                                                           20
Integration of Recent Acquisitions will Create a New Wave of “SER
Impact"

Integration Roadmap
                                     Back office
                                                                 Creation of new
                                 migration Shared
                                                                   courses and                  Syllabus                     Physical structure             Geographic
                                    Services and
                                                                 pricing/vacancy               unification                     improvement                  Expansion
                                       Student
                                                                   revaluation
                                Relationship Centers

                                                                                                                                                   Completed        Under execution
Benefits Affected After Integration

                                  Intelligent portfolio
 Standardization and             management courses
                                                                        Efficient
                                                                                                 Value proposition                                     SER Impact
 process automation                                                  management of
                                    and commercial                                                 to the student
                                                                     physical spaces                                                                Student base expansion
                                       excellence
                                                                                                                                                  Increase operational margins
                                      Long Distance in the                                                                                              In acquired units
  Intensive use of technology                                         Large, multimedia ,
                                 classroom / Pronatec e Course                                       Employability
                                                                  air-conditioned classrooms                                                          Student satisfaction
                                              Mix

   Quality improvement               Active pricing and             Maximize number of                                                              Geographical expansion
    and cost reduction           sales channel management                                          Quality at a fair price
                                                                    classrooms per unit
                                                                                                                                                                                      21
Distance Learning Development - EAD

Strategic location of Units                          New Initiatives

       2.5 thousand students in 9 learning centers             Graduation Courses

                                                              Distance learning graduation: 15 courses
       Intake of 1.6 thousand students in 1Q15

                                                              25 Learning centers in the North, Northeast and Southeast regions
       100% online model

                                                              Expansion to On-Campus Undergraduation

       Partnership with
                                                              Offering 20% of the workload from 2 to 13 disciplines

                                                              Capacity to reach 18,000 students
      Strong brand and similar syllabus
                                                                                                                 22
      compared to on-campus model
                                                              + brand awareness and cost synergies
UNG –Guarulhos University
Campus Downtown – Guarulhos/São Paulo, Brazil

                                                4   Successful Track Record
                                                                              23
Student Base & Breakdown

Student Base (thousands)                                                       Student Profile

                                                                                    87% of the FIES student base scored more than 450 points

                                                                                    29% of Grupo SER`s student base has FIES financing

                                                                                    35% of Grupo SER`s on-campus undergraduate student base has FIES financing

                                                                               Student Base 1Q15

                                                                                                              Graduation
                                                                                                                 5%
                                                                        163
                                                                                                 Vocational
                                                                128.5                              10%

                                                                                              Distance
                                                         98.8                               Learning 2%

                                                  56.7
                                           40.8
                                    32.9
                      23     24.7
  0.5   8.4    13.1
 2003   2006   2007   2008   2009   2010   2011   2012   2013   2014    1T15
                                                                                                                                Undergradu
                                                                                                                                 ation 83%
Net Revenue

Annual Net Revenue (R$ million)                        Quarterly Net Revenue (R$ million)

                                                705

                                                                                                                   269.5
                                         457
                                                                                                            204
                                                                                              176    171
                                                                                        154
                                  283
                                                                                125
                                                         107     114     112

                   184
     141

     2010          2011           2012   2013   2014     1Q13   2Q13    3Q13    4Q13   1Q14   2Q14   3Q14   4Q14   1Q15

                                                                                                                           25
Adjusted EBITDA

Adjusted EBITDA (R$ million) – unaudited pro forma Unama and UnG   Quarterly Adjusted EBITDA (R$ million)

   37.1%
                                                          35.1%
                                            33.8%
                                 30.9%
                29.6%                                                                                                                 104.6

                                                         247.8

                                                                                                      62.7    65.4    64.9
                                                                      44.7%                                                   54.8
                                                                                                      40.6%                           38.8%
                                            154.5                    47.8                                     37.2%   38.0%
                                                                              33.6%   33.2%
                                                                              38.2    37.0
                                                                                               31.4
                                                                                              25.2%                           26.9%
                               87.6
     52.4         54.2

    2010         2011          2012         2013          2014       1Q13     2Q13    3Q13    4Q13    1Q14    2Q14    3Q14    4Q14    1Q15

                                                                                  Adjusted EBITDA             EBITDA Margin
                                                                                                                                              26
Cost of Services and General and Administrative Expenses

Cost of Services Rendered (ex.depreciation/amortiz.)                   Annual (R$ million)   Cost of Services Rendered (ex depreciation/amortiz.)                   Quarterly (R$ million)

                                                                              257.1

                                                          173.1
                          37.5%
      34.0%                                                                                                                                                                            95.7
                                                           37.9%                                                                                                               84.1
                                  34.3%                                       36.5%
                                           97.3                                                    43.3     42.5         53.3                        61.6       59.4
                           68.8                                                                                                        51.9
                                                                                                                       42.8%                                               41.3%
       48                                                                                         38.1%     38.1%                                    35.1%      34.7%                  35.5%
                                                                                                                                   33.6%

      2010                2011        2012                2013                 2014                2Q13     3Q13       4Q13            1Q14          2Q14       3Q14           4Q14    1Q15
              Cost of Services        Cost of Services / Net Revenue                                         Cost of Services                 Cost of Services / Net Revenue

Annual SG&A (ex depreciation/amortiz.) (R$ million)                                           Quarterly SG&A (ex depreciation/amortiz.) (R$ million)
                                                                              185.9

                                                          122.6

                                          90.6                                                                                                                                          65.1
                                                                                                                                                                                57.9
                           58.9                                                                                                                          45.4      44.6
                                                                                                                                38.4          38.0
                                      32.0%              26.8%                26.4%                       30.5       29.5
      39.0                                                                                        24.2
                                                                                                          26.8%     26.4%       30.6%                                          28.4%
     27.6%              32.1%                                                                    22.6%                                    24.6%         25.9%     26.1%                24.2%

      2010                2011        2012                2013                2014               1Q13     2Q13      3Q13        4Q13      1Q14           2Q14      3Q14         4Q14   1Q15
                      SG&A                   SG&A / Net Revenue                                                      SG&A                            SG&A / Net Revenue                        27
Net Income & Net Margin

Annual Net Income (R$ million)                                Quarterly Net Income (R$ million)

                                                      213.9

                                                                                                                                  82.8

                                             116.3
                                                                                                  58.7            57.7
                                                                                                          53.7
                                                                                                                          43.8
                                                                39.8
                                  64.3
                                                                        29.1
                                                                                26.0
                                                               37.1%                   21.5       38.0%
       35.7          31.6                                                                                 30.6%   33.7%           30.7%
                                                      30.3%            25.6%
      25.3%                      22.7%      25.5%                              23.3%                                      21.5%
                    17.2%                                                              17.3%

       2010          2011        2012        2013     2014     1Q13    2Q13    3Q13    4Q13       1Q14    2Q14    3Q14    4Q14    1Q15
                  Net Income             Net Margin                            Net Income                 Net Margin

                                                                                                                                          28
Accounts Receivable Turnover

                                                                                           148                                          151

         116                                                                                               119
                                                                          109            113                             110           135
                                          98                                98                             93
                                                                                                           111
    93                                                    81                                                            105
                        71                                                 86                                                           100

                                                         76                                80
                                                                                                                         67
                         57

     1Q13               2Q13            3Q13             4Q13            1Q14             2Q14            3Q14          4Q14           1Q15

                             Average Term                        Average Term (FIES)                         Normalized Average Term

          Federal Government payment of R$58.8mm in may/15: R$ 52.8mm FIES (dec/14) and R$6mm PRONATEC (jan/15)

                                                                                                                                              29
Cash and Debt (R$MM)

    Gross Debt                                                                                           Cash Flow Evolution 4Q14 x 1Q15
         Short Term
         Long Term
         Commitments                                                                                                     $108.8
                                                                 173.7

                                   127.5                           65.8                                     $136.7
                                    19.7                                                                                              $105.5                                                                     104,5*
                                                                                                                                                   $38.1
                                     90                            74.7                                                                                                     $18.7
                                                                                                                                                                                                                $45.7
                                                                                                                                                             $62.5                      $5.1         $7.4
                                    17.8                           33.3
                                                                                                              Cash +     Operating     Accounts    Capex   Acquisitions   Loans and   Debt         Dividends    Cash and
                                    4Q14                          1Q15                                     Investments   Activities   receivable                          Financing Amortization      paid     Equivalents
                                                                                                               4Q14                    variation                                                                 1Q15

    Net Debt                                                                                             Debt Amortization Schedule

          Net Debt
                                                                                                                                                                                                       Debt
          Net Debt / EBITDA (LTM)
                                                                246.3                                                                                                                                  Acquisitions
                                              187.5*                                                         105.1
                                              0.65x
                                                                0.85

                                                                  187.5*                                      70.0               56.3
                                                                  0.65x
                                                                                                                                                   49.2              40.3
                                    37                                                                                            29.5                                                  31.1
                                                                                                                                                    25.3
                            0.15                                                                                                                                     23.3
                                                                                                              35.1                26.7                                                 21.4                10.0
                                                                                                                                                    23.9             17.1               9.7                10.0
                                   4Q14                         1Q15
*Federal Government payment of R$58.8mm in may/15: R$ 52.8mm FIES (dec/14) and R$6mm PRONATEC (jan/15)     Short Term            2016              2017              2018              2019             after 2020           30
Investments (Capex)

Historical Capex (R$ million)                                                        1Q15 Capex BreakdownR$100.5MM

                                                          295.6
                                                                                                                 Software Licenses
                                                                                                                        2%

                                                                                      Equipment / Library / IT
                                                                                              18%
                                                           134.3

                                                                          142.8
                                                            36.4                                                                     Acquisitions
                                             119.5                                                                                      62%
                            82.1              17.1                            64.4
                                2.1           6.9
                                                                                      Property acquisition /
   63.3                         2.2                                                      construction /
                49.7                                       124.9                          renovations
   2.5                                        95.5
                 2.7         77.8                                             78.4            18%

   60.8          47.0

   2010         2011        2012             2013          2014       Approved for
                                                                         2015
          Fixed Assets   Intangíble Assets      Acquisition of Subsidiaries
                                                                                                                                                    31
UNAMA and UnG Pro Forma Results

                                  32
2015.1 Intake and Ordinances/SISFIES Limitations

Status 2015.1 Intake                                                  Measures | Ordinances and SISFIES Limitations

Students (thousands)                    1Q15 1Q14**           %∆       Measures              Impact or Sensitivity Analysis                            Initiatives
                                                                                         87% of SER Group’s 2014 student base      Creation of private student loans as an
                                                                                          had scores of more than 450 points         alternative to FIES:
Undergraduate Intake                    45.6          37.5   21.8%     Limit of 450
                                                                          Points         4.8% of 2H14 enrollments had scores of
                                                                                          less than 450 points                                  Financing of up to 100% of tuition
                                                                      (Ordinance 21)                                                            (expectation: of 50% on average)
Organic Growth                          28.2          28.0   +0.7%                       42.7% of undergraduate students have
                                                                                          FIES agreements                                      Tuition divided into two installments
   On-Campus                            26.6          27.3   -2.5%    Change in 2015
                                                                                                                                                and the student begins paying a
                                                                      Payment Flows                                                             smaller amount during the course
                                                                                         Increase in average receivable days
                                                                       (Ordinance                                                              Ser Educacional subsidy: students
   Distance Learning                     1.6          0.7    119.2%   23/14 and 2/15)                                                           will pay only 3.4% p.a.

Unama / FIT                             10.9          3.5*   208.9%        Price                                                    Negotiation of new partnerships with private
                                                                      Increase Limit     Tuition average increase of 7%             banks and repositioning of EDUCRED (Ser’s
                                                                         of 6.41%                                                    own financing line)
UnG                                      6.5          5.9*   10.4%
                                                                                                                                                        Dropouts 1Q15
                                                                               FIES effect in 1Q15 Intake
Graduation                               1.1          2.0    -46.5%                                                                                                   12.1%
                                                                               •   9,700 new FIES students in the quarter                       10.8%

Vocational                                 0           0      0%               •   FIES funnel still has 600 contracts on
                                                                                   completion status

                                                                               •   Of the 12,800 students who signed contractual
                                                                                   amendments, 5,500 were able to enter the FIES
                                                                                   contract funnel
             * Intake made by previous shareholders                                                                                             1Q14                  1Q15
             **Proforma
Key Messages in this Roadshow

  1   Ser Educacional still shows solid fundamentals

  2   Recent developments to bring more strength to the Company (Expansion in the Southeast, Fiscal Council and
      new Vice President)

  3   Low Market penetration is still the main growth driver

  4   FIES uncertainties/reductions will require more attention to avoid dropout risks and bad debt in 2015

  5   Opportunity to Ser Educacional to be stronger in the long term

                                                                                                                  34
Uninassau Aracaju/Sergipe, Brazil

4   Brazilian Education Industry
                                                              35
Trends and Demand Drivers in the Brazilian Undergraduation Industry

Trends and Demand Drivers                                                                                                                                 Private Undergraduate Market Share #students - 2013

                                             • Convenience, affordability, and
                                               quality are likely to raise the
                                               number of enrollments in
                                               distance-learning courses

                                                                                                                                                                                                         10 largest
                                                                                                          • Growth in Fies,                                                                                39%
• Higher purchasing                                                                                                                                                            Other
                                                         Distance learning                                  ProUni, and Pronatec                                            institutions
  power and low
                                                                                                            student financing                                                  61%
  penetration of post-
                                                                                                            programs reshaping
  secondary education in
                                                             Principais                                     the sector in Brazil
  Brazil help increase                                   determinantes da
  future demand in the                                       demanda
                                                                                                          • Demand stimulation
  sector
                                                                                                                                                         Kroton+Anhanguera, Estácio, Unip, Laureate, Uninove, Unicsul, Ânima,
                                                                                                                                                         Ser Educacional, Whitney, Devry e Grupo Tiradentes-Unit
                                                                                                          • Capitalized groups should
                                                                                                            prevail                                       Undergraduate students evolution

                                                                                                          • Increasing importance of                                                                                              2,391
                                                            Tendências                                                                                                                                             2,378
                                                                                                            strong and recognized                                                                   2,270
                                                             do setor
                                                                                                            brands
• Students less sensitive to                                                                                                                                                       1,859
  prices
                                                                                                          • Market still very widespread
• Changes to decision                                                                                       and with room for
  based on quality                                                                                          consolidation                                           1,097

• Courses designed to meet
  the requirements of the
  labor market

                                                                                                                                                                    1999            2003           2006            2010            2013
      Source: Valor Econômico Education Yearbook, MEC/INEP Database, Post-secondary education synopsis, 2013: includes Universities, University Centers, Integrated Colleges, Colleges, institutes, Vocational centers and CEFETIFET      36
Brazilian Post-Secondary Education Sector

 Undergraduate Student Base (million)                                                                                                    College Penetration Rate (net)*
        Public       Private                                                                Addressable market: 35mm students                                                                                    33%
                                                     6,9         7,3                        - 23.3mm inhabitants between18-24 years
                                            6,6
                               5,3                                                            old
     5,0          5,0
                                            4.9       5.1        5.4                                                                                                                                             15%
     3.8         3.7           3.9                                                          - 12.2 mm inhabitants between 24-35 years
                                                                                              old without full undergraduate course
      1.2         1.3          1.4          1.7       1.8        1.9                                                                                                                                   19.7%
                                                                                                                                                                                         18.6%
                                                                                                                                                                          16.1%
    2008         2009         2010          2011     2012       2013
                                                                                  Rules to access FIES                                     10.4%           10.6%
Undergraduation Penetration 2013
                                                                                  Institutions
 95%                                                                                 Courses must be on-campus
                                                                                     IGC igual or above 3                                   North         Northeast     Southeast        South        Midwest
            76%         71%
                                 59%         59%                                     Hold a debt clearance certificate (CND)               Rate by region             Brazil`s average           National education
                                                                                                                                                                      rate                       plan target
                                                               34%                Students
                                                     28%
                                                                                    Approval note and minimum frequency
                                                                                    450 points in ENEM (as of apr/15)                    Average income by education level
                                                                                    R$50/quarter – effective interest rate: 3.5% p.a.    Workers as a % of total
  USA       Russia Argentina United          Chile   Mexico    Brazil
                            Kingdom
                                                                                  FIES Funding Criteria
 FIES Student Base (million)                                                                                                                 0%              0%
                                                                                                                                                                              5%
                                                                                   % of wallet committed             % financed              6%              10%              4%             8%
                                                                                                                                                                              9%             6%             19%
              Private                   Penetration            1,660               Family income below 10 minimum wages                                                                     13%             14%
                                                                                   = or greater than 60%                          100%      48%                              34%
                                                                                                                                                             48%                                            20%
                                                      1,150                        Between 40% and 60%                            75%                                                       35%
                                                                                   Between 20% and 40%                            50%
                                                                                                                                                                                                            23%
                                              631                                  Family income between 10 and 15 minimum wages             44%                             38%
                                                                                                                                                             40%                            28%
                                                                                   Higher than 40%                                75%                                                                       16%
                                     295       9%     16%                                                                                                                     9%            8%               7%
    217       172        190                                                       Between 20% and 40%                            50%
    4%         3%        4%          4%                                            Family income between 15 and 20 minimum wages             Basic         Secondary     Undergraduate     Master         Doctorade
                                                                                   Higher than 20%                                50%
   2008       2009      2010         2011     2012    2013      2014                                                                          up to 1.5                   1.51 to 4                 4.01 to 10
Source: MEC/INEP, IBGE, Hoper, Anuário Valor Econômico e UNESCO | Special thanks to Bank of America Merrill Lynch research team               10.1 to 15                  15.01 to 20               more than 20
FIES | Evolution and Comparables

FIES Contracts Evolution                                                               Comparable Spending per Student per year
                                                              1,712,960
                                                1,131,001
                                  585,503                                                     44.200
     74,196        222,871                                                                             39.100   38.900
                                                               591.959
                                                  545.498                                                                  32.800

                                                               324,200                                                              21.800
                                   362.632        282,107

                                    187,939
                                                                                                                                             4.700
                      148.675                                                                                                                         1.700
                                                  263,391      257,759
       74.196        102,845        174,693
        71,676        45,830                                                                 Unicamp   USP       UnB        UFRJ    UFSCAR   FIES    PROUNI
         2,520
        2010          2011           2012          2013          2014
                     BB             CEF           Acumulado

FIES Annual Expense as a % of total investment in education                             Total FIES student debt as a % of GDP

                                                                                                                         3,5% em
                                                                                                                           2029

                   5% em
                    2016

                                                                   Fonte:, Credit Suisse e Itaú                                                               38
Contact

Jânyo Diniz
CEO

Nazareno Habib Bichara
CFO

Rodrigo Alves
IR Officer

Geraldo Soares
IR Manager

Tel.: (5511) 2769 3223
E-mail: ri@sereducacional.com
Website: www.sereducacional.com/ir

                                     39e
                                      39
Faculdade Joaquim Nabuco
                          Campus Recife/PE

6   Attachments
                                       40
Uninassau marketing materials / Sports Sponsorship

Intake Marketing Campaigns                Sports Sponsorship Programs

                                                                        41
Ser Educacional Events and Congresses

                                        42
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