INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.

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INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
INTEGRATED REPORT
    FOR 2020/21
   Responsible decisions in a new reality
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
TIMELINE
                                   May                                Start of the construction
2020                               Publication of the Integrated      of the Distribution Centre in
                                   Report for 2019/20.                Brześć Kujawski is confirmed.
February
LPP sales hit a new all-time
                                   End of the spring lockdown.        Presentation of the benefits
high: the company’s 2019
                                   Gradual reopening of psychical     of investing in the development
sales reach PLN 9bn, while
                                   stores in different markets.       of the omnichannel model at
its contribution to the Polish
                                                                      LPP during the 5th edition of
government budget exceeds
                                   June                               the Made in Poland conference.
PLN 1bn.
                                   LPP is awarded the Silver
                                   CSR Leaf by the editorial          LPP’s Integrated Report wins
The extension of the
                                   board of Polityka magazine.        the main prize in the Social
Distribution Centre in Pruszcz
                                                                      Reports 2020 competition.
Gdański is completed.
                                   Reserved, Mohito and Cropp
                                   donate over PLN 240,000 from       Reserved opens a 1,400 m2
March
                                   the sales of their Eco Aware       store in Dubai’s largest
Lockdown caused by the
                                   and Joyful collections to hos-     shopping centre, Dubai Mall.
pandemic. Restrictions on
                                   pitals in the Tricity and Cracow
operations and closures of
                                   to help purchase the necessary     November
almost all LPP physical stores
                                   equipment. Conclusion of the       LPP wins the Rzeczpospolita
in Poland and abroad.
                                   first edition of #LPPhelps. Total   daily’s Eagle of Innovation
                                   assistance provided reaches        award in the Corporate catego-
The Union of Polish Retail and
                                   PLN 5.7m. The campaign has         ry for the implementation of the
Services Employers (ZPPHiU)
                                   benefited 300 entities.             RFID technology by Reserved.
is founded with the aim to
save Polish firms during the
                                   July                               The company is awarded the
pandemic crisis.
                                   LPP’s new fulfillment centre        Green Eagle (the first prize
                                   opens in Slovakia to cover         in the Corporate category)
The largest charity campaign
                                   the region of Central Europe.      by the editorial board of the
in the company’s history,
                                                                      Rzeczpospolita daily as part
#LPPhelps, is launched to sup-
                                   Successful implementation          of their Walka o Klimat
port the medical services fight-
                                   of the PayPo service that          (The Cilmate Fight) project.
ing with the COVID-19 pandemic.
                                   allows customers to postpone
                                   payment for their online
                                   purchases.

                                   August
                                   LPP joins the global initiative
                                   Zero Discharge of Hazardous
                                   Chemicals.

                                   September
                                   The company becomes
                                   a member of the Polish Plastics
                                   Pact.
                                                                      December
                                                                      Summary of the first year of the
                                   LPP is named a Climate Aware
                                                                      new sustainable development
                                   Company in the 2nd edition of
                                                                      strategy’s implementation.
Reserved debuts its new col-       a study carried out by the Stock
lection Joyful #EcoAware made      Exchange Issuers Association,
                                                                      Relaunch of the #LPPhelps
entirely of organic and recycled   Reporting Standards Founda-
                                                                      campaign: hospitals in Pomera-
materials.                         tion and Bureau Veritas Polska.
                                                                      nia and Cracow receive in-kind
                                                                      and monetary assistance worth
April                              The LPP Foundation wins
                                                                      PLN 1.2m.
The beginning of an effort that    the title of Benefactor of the
will result in the production      Year awarded by the Academy
of 750 thousand face masks by      for the Development of Philan-     2021
Polish sewing plants collaborat-   thropy in Poland.
ing with LPP. The masks will be                                       January
donated by LPP to the Industri-    October                            The first new building of the
al Development Agency which        The Semper Simul Foundation        expanded LPP Fashion Lab
will distribute them to those      acquires the majority stake in     complex opens. The office
who needed them most.              LPP which guarantees stability     space of LPP’s central head-
                                   at the company’s helm and the      quarters in Gdańsk doubles
LPP’s ultra modern office          implementation of its strategy.    in size.
building for Mohito and House
designer teams in Cracow
is completed.

                                                                                                         01
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
LPP. INTEGRATED REPORT FOR 2020/21

CONTENTS
THE PRESIDENT’S MESSAGE | 4

1
LPP PROFILE AND
                                   2
                                   CREATION,
                                                                         3
                                                                         PARTNERSHIP
                                                                                                           4
                                                                                                           #LPPHELPS | 128
                                                                                                                                               5
                                                                                                                                               RESULTS | 142
                                                                                                                                                                                  6
                                                                                                                                                                                  BACKSTAGE: HOW
BUSINESS MODEL | 4                 PRODUCTION                            AT WORK | 96                      4.1. LPP social engagement              OUR ECONOMIC,
                                                                                                                                                                                  THIS REPORT WAS
1.1. About the company | 8         AND SALES OF OUR                      3.1. Our style of working | 98         | 130                              ENVIRONMENTAL
                                                                                                                                                                                  PREPARED | 160
1.2. Our Business Model | 18
                                   COLLECTIONS | 46                      3.2. Work during the COVID-19                                             AND SOCIAL IMPACT | 144        6.1. Approach to reporting
                                   2.1. Our brands | 48                                                    4.2. Neighbourly relationships
1.3. The organisation’s external                                              pandemic | 107                                                                                           | 162
                                                                                                                | 138                          5.1. Contributions to the Polish
     environment | 37              2.2. Sustainable fashion priorities   3.3. Human rights and diversity                                            budget | 146                  6.2. Indices and tables | 164
                                        | 58                                  | 112                        4.3. Education for Sustainability
1.4. LPP in the face of the
                                   2.3. The Eco Aware standard                                                  in Fashion | 140               5.2. Key non-financial
    COVID-19 pandemic | 40                                               3.4. Workplace principles | 116
                                                                                                                                                    disclosures | 147
                                       | 69                              3.5. Development at LPP | 118
                                   2.4. Design and production                                                                                  5.3. Financial results | 152
                                                                         3.6. Occupational health
                                        | 76                                  and safety | 124                                                 5.4. Comments on the financial
                                   2.5. Omnichannel: Logistics                                                                                      results | 158
                                        and Sales | 83
                                   2.6. Consumer satisfaction | 91
                                                                                                                                                                                  EXTERNAL
                                                                                                                                                                                  ASSURANCE | 175

                                                                                                                                                                                  LET’S STAY
                                                                                                                                                                                  IN TOUCH | 180

02                                                                                                                                                                                                           03
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
LPP. INTEGRATED REPORT FOR 2020/21 | THE PRESIDENT’S MESSAGE

                                                                                                                          able development strategy. In the midst of           started running low on equipment, PPE and

               RESPONSIBLE                                                                                                a struggle for survival, prolonging store closures
                                                                                                                          and general uncertainty and instability, many
                                                                                                                          would probably decide to give up on them.
                                                                                                                                                                               spare clothing for the personnel. We received
                                                                                                                                                                               more requests for assistance each day. Could
                                                                                                                                                                               we have stayed indifferent in the face of this

               DECISIONS                                                                                                  We chose to stand up to the difficult challenge.
                                                                                                                          As a consequence, 2020 brought us many
                                                                                                                          reasons to be proud: despite the crisis we
                                                                                                                                                                               tragedy? We were under no illusion that a fight
                                                                                                                                                                               for what is most important to us was unfolding
                                                                                                                                                                               before our eyes. Without a moment’s hesitation,

               IN A NEW REALITY                                                                                           managed to fulfil some of the targets to
                                                                                                                          a greater degree than we originally planned.
                                                                                                                              Throughout the last years we gradually
                                                                                                                                                                               we launched the biggest social campaign in our
                                                                                                                                                                               history, #LPPpomaga (#LPPhelps). In total, we
                                                                                                                                                                               provided assistance to as many as 300 facilities
                                                                                                                          increased the proportion of eco-friendly             across Poland thanks to the largest employee
                                                                                                                          collections in the our brands’ portfolio.            volunteering effort in our history. We distributed
                                                                                                                          Currently almost 19 % of the garments they           PPE among hospitals and non-medical facilities,
               Last year, unexpectedly, we have found our-         nel. And what are positive buying experiences if       offer have the Eco Aware label; in the case          while the hears of our staff glowed with
               selves in a new reality in which we gave voice      not satisfaction with the product, its availability,   of Reserved as many as one in three items            the will to help those in need. They sewed
               to the word “social sensitivity” more often than    alignment with customer expectations or speed          are made in a sustainable manner.                    scrubs and face masks. Each day, new shipments
               ever before. The pandemic triggered in us the       of service. We could make it all happen thanks             We did not falter in our enthusiasm to limit     were sent to those who needed them most.
               need to become more responsible in many             to the innovativeness, talent and experience of        the use of plastics in our retail and distribution   We made donations to help buy the most vital
               aspects of our everyday work: more responsible      our employees whose ambition and fire did not           networks. Mohito and Reserved completely             equipment needed to fight the consequences
               for our company in order to ensure its safety       falter for a moment through that difficult time.       eliminated plastics from their online orders         of the pandemic. Overall, the assistance we
               and stability, more responsible for our workers        Our teams fought simultaneously on a few            packaging. The other brands used recycled            provided amounted to a few million Polish zloty.
               in order to protect their jobs, and more respon-    fronts. The logistic team focused on adjusting         plastic film only. This way, in the course of             Today I know and can proudly state that we
               sible for our business partners who were strug-     our distribution network to the modified sales          12 months we saved another 300 tonnes                did the almost impossible. Our energy, ambi-
               gling to survive in the face of the pandemic.       model. Practically overnight, they adapted our         of single-use plastics. This doubled our 2019        tion and the strength of our teams bore fruit.
                   During those first, tremendously dangerous       physical sales distribution centre to service          record and amounts to as many as 570 tonnes          We managed to save our company and almost
               months of lockdown, I kept asking myself: where     online shopping. At the same time, our IT              of plastic saved in our logistic processes during    all jobs. We completed projects that make our
               in all this is social responsibility which many     specialists worked to increase the capacity            the last 4 years.                                    business even more sustainable, while helping
               businesses simply could not afford. Can you         of our Internet platforms which were experien-             This difficult time also saw us join inter-      hundreds of institutions fight what took control
               remain a responsible and sustainable business       cing an embarrassment of riches when our               national and national initiatives for closed-        of our world – the pandemic. This is a com-
               while you are fighting to survive? This difficult    stores remained closed. Here, technology came          -loop economy and chemical safety. We were           pletely new reality which none of us could have
               year was a true test for people and companies.      to our aid. We moved our platforms into a cloud        the first Polish company to become a part             expected. How responsible were our actions and
               That is why, in what is our fourth integrated       to achieve better flexibility and scalability. We       of Zero Discharge of Hazardous Chemicals,            could we have acted differently? You can find
               report we decided to talk how much we value         bolstered up our customer service by imple-            an international initiative aiming to reduce the     that out in our report “Responsible decisions
               social sensitivity in unpredictable times and how   menting a chatbot which was able to quickly            negative impact of the global clothing industry      in a new reality”. I am certain that it will provoke
               responsible our last year’s decisions had to be.    handle all inquiries. We fitted our warehouses          on the natural environment and ridding it            a lot of thought in every reader and, most of all,
                   For years we have talked about LPP values       with AI solutions to achieve make the fulfilment        of hazardous substances. A month later we            show you a new perspective of looking at the
               being supported by 4 pillars: energy and inner      of online orders as fast as possible.                  joined the Polish Plastics Pact, a multisectoral     world around, at us and at our wonderful teams,
               fire which fuels us to act (fire-fuelled), ambition      On a different front, our sales and design          platform of collaboration between companies          which I can unashamedly call the heroes of the
               that drives us to become better and better          teams analysed how the pandemic affected               and organisations acting to change the current       previous year. Thank you for all you achieved.
               (ambition-driven), responsibility for ourselves     the preferences of our customers who modified           model of plastics use in packaging in the Polish
               and our environment (socially-responsible) and      their lifestyle and, consequently, their manner        market and moving towards a closedloop cycle.        Marek Piechocki
               team spirit (team-oriented). None of us could       of dress overnight.                                        Our efforts were noticed. We were proud to
               have imagined that all of these values would           Each day was bringing new information               be named the second most climatically aware
               be confronted with such a gruelling test last       and the reality was surprising us constantly.          company in Poland in September 2020. This
               year. Today, I can proudly say that we passed       We knew one thing – we had to survive and              shows that our actions are seen, and that they
               it despite all the unknowns.                        save as many jobs as possible. As the Manage-          are needed and appreciated. We know that it
                   In the face of the pandemic which froze         ment Board, we were faced with the extremely           is just the beginning of our long way to achieve
               physical sales – the pillar of LPP’s operations –   difficult decision of reducing the salaries of our     the next targets in our strategy but fighting
               for a part of the year, our teams put up a tough    employees who were so bravely fighting for the          for the society and our planet are becoming
               and responsible fight to save our company.           company. Me and other members of the Board,            an important element of our strategy today.
               We secured the effectiveness and elasticity         we gave up our salaries altogether. What                   Despite the difficult test we were put to by
               of the e-commerce channel which absorbed            is more, for the first time in 10 years we did not      fate, never did we forget about the world around
               most of our clients while our physical stores       pay dividend to our shareholders: could you            us. Our struggle to save our company was
               were closed. This required a significant trans-      have made a different decision when our sur-           unfolding in the shadow of a ranging pandemic.
               formation in terms of organisation, processes,      vival was at stake?                                    Healthcare workers were fighting to save our
               logistics, technologies and sales. We decided to       This was not the last of the dilemmas we            lives, nongovernmental organisations were bat-
[GRI 102-14]

               speed up LPP’s shift into a fully omnichannel       faced, though. All this time, we were aware that       tling to save the people in their care, children’s
               organisation which prioritises creating positive    only a few months before, we had adopted new,          homes were finding it impossible to obtain
               buying experiences regardless of the sales chan-    ambitious targets as part of our latest sustain-       enough tools for remote learning, hospitals

               04                                                                                                                                                                                                               05
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                          ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                          LPP IN THE FACE OF THE COVID-19 PANDEMIC

1
LPP PROFILE
AND BUSINESS
MODEL
                                                   UN Sustainable Development Goals:

In this chapter you will find out:

– how we operate in Poland and abroad,
– how we changed our business model and transformed into a fully omnichannel organisation,
– what is our business strategy and how we fulfil the Sustainable Development Goals,
– what was our economic and social impact in the face of the COVID-19 pandemic.

06                                                                                                                                                                             07
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                         ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                                          LPP IN THE FACE OF THE COVID-19 PANDEMIC

                                                                                                                                              LPP in the Polish market and vis a vis the top international clothing-retail companies

                                                                                                                                              Leader in the Polish clothing
                                                                                                                                                                                                                                        7,848.1
                                                                                                                                              market
                                                                                                                                              Revenue in PLN m                                                                           5,615.5*

                                                                                                                                              * 13-month financial year                                                                   853,4
                                                                                                                                              ** Estimations

                                       1.1.                                                                                                                                                                                              405,7

                                       ABOUT THE COMPANY
                                                                                                                                                                                                                                         205,3**

                                                                                                                                                                                                                                         103,6**

                                                                                                                                              LPP vis a vis the top                                                                      44,651.0
                                                                                                                                              international clothing-
                                                                                                                                              -retail companies                                                                          20,402.0
                                                                                                                                              Revenue in EUR m
                                                                                                                                                                                                                                         17,795.4

                                                                                                                                                                                                                                         15,852.6

                                                                                                                                                                                                                                         12,017.3

                                                                                                                                                                                                                                         11,648.4

                                                                                                                                                                                                                                         7,982.0

                                                                                                                                                                                                                                         3,722.7

                                                                                                                                                                                                                                         3,517.9

                                       1.1.1.                                                                                                                                                                                            1,746.3
                                       LPP: KEY FACTS
                                       We are a Polish family company operating in
                                       the clothing industry which was set up 30 years
                                       ago in the region of Pomerania. Ever since its
                                       founding, the LPP has been growing dynamically,       The speed and agility with which we work,        on the Worker Rights Consortium (WRC) list of        this purpose. As a result, faced with the new
                                       increasing its presence in more and more foreign      short decision-making processes, openness        companies that meet their obligations towards        retail reality that followed the outbreak of the
                                       markets and effectively implementing Polish           to experimenting and a perspective of            suppliers.                                           pandemic, we were able to effectively react to
                                       creative ideas wherever we sew and sell the           looking that goes beyond the upcoming               In the process of devising our collections,       the changing buying habits and fully integrate
                                       collections of our five diverse fashion brands:        quarter – all of these allowed us to shift our   we would normally attend fashion weeks and           our sales channels and the structures that
                                       Reserved, Cropp, House, Mohito and Sinsay.            approach to business in a quick and effective    follow street fashion in the world’s fashion         support them.
                                       Today we operate as the LPP SA Capital Group          manner. Today, it is a customer who decides      capitals: Paris, New York, Seoul, Tokyo. We             We consistently work to fulfil the objectives
                                       (“LPP Group”) consisting of 31 companies.             where they want to spend their money, and        were forced to modify this approach when             of our 2019 sustainable development strategy
                                       LPP products are available to our customers           we are determined to offer them products         the COVID-19 pandemic broke out and lock-            “For People For Our Planet”. We increase the
                                       in 38 markets, and more than a half of the            they need and the quality of service they        down made it impossible for our experts to           proportion of eco-friendly collections, strive
                                       PLN 7,8 bn of our revenue is generated by for-        expect regardless of the preferred channel       travel. Our designers still draw inspiration from    to achieve full chemical safety in production,
[GRI 102-1], [GRI 102-2] [GRI 102-3]

                                       eign sales. Yet, it is in Poland where we develop     they choose. Thanks to the full integration      runway shows, which nevertheless moved online,       eliminate non-recyclable plastic packaging and
                                       our brand concepts and make all the strategic         and harmonisation of our sales channels and      and explore the preferences of consumers by          implement ecologically-sound solutions in the
                                       decisions. Our main headquarters are located in       the structures that support them, we were        interacting with them on social media. As well       buildings of our central headquarters and the
                                       Gdańsk and so are the design departments of           able to stand up to the challenges posed         as being active in the fields of fashion, art and     retail network.
                                       Reserved, Cropp and Sinsay. Mohito and House          by the new reality, which at LPP we call the     beauty, we are a Fashion Tech company that              You will read more about our business model,
                                       collections are devised in LPP’s offices in Cracow.   omnichannel.                                     possesses its own analytical resources and an        strategy and scale of operations later in this
                                          We are a stable employer and a reliable busi-                                                       information technology team the size of those        chapter.
                                       ness partner. We employ nearly 22,000 people          Marek Piechocki,                                 seen in the largest IT companies in Poland. We
                                       and cooperate with 1,108 suppliers. We were           president of LPP                                 have been investing in new technologies for
                                       one of the first clothing producers to make it                                                          years. Since 2016 we have spent PLN 180m for

                                       08                                                                                                                                                                                                           09
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                                                    ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                                                                                                                                                                                                    LPP IN THE FACE OF THE COVID-19 PANDEMIC

                                                                                                                                                                   1.1.2.                                                                                                                        1.1.3.
                                                                                                                                                                   KEY PERFORMANCE                                                                                                               THE LPP GROUP GLOBALLY
                                                                                                                                                                   INDICATORS

                                                                                                                                                                                                                                                                                                          Physical locations and online sales

                                                                                                                                                                                                                                                                                                          Physical locations only

                                                                                                                                                                                                                                                                                                          Online sales only
[GRI 102-7] [Own measure: Store count and YoY increase for the whole Group.] [Own measure: The Group’s net sales revenue in the reporting year and increase YoY]

                                                                                                                                                                                                                                   PLN
                                                                                                                                                                   1,856                           21,977                          7,848m
                                                                                                                                                                   stores across 25 countries      employees all over the world    the Group’s net sales
                                                                                                                                                                   on 3 continents                 (including 11,578 in Poland).   revenue in 2020/21
                                                                                                                                                                   (6% increase YoY).                                              (-14,9% change YoY).
[Own measure: Retail space in sq. meters for the whole Group and the percentage increase YoY]

                                                                                                                                                                   Net increase in store
                                                                                                                                                                   openings
                                                                                                                                                                   (minus store closures).

                                                                                                                                                                   1,435,000                                                       PLN
                                                                                                                                                                   m2                              28.4%                           2,229m
                                                                                                                                                                                                   proportion of e-commerce        e-commerce revenue
                                                                                                                                                                   combined retail space of the
                                                                                                                                                                                                   sales in 2020/21.               in 2020/21
                                                                                                                                                                   LPP Group (17% increase YoY).
                                                                                                                                                                                                                                   (106,3% increase YoY).

                                                                                                                                                                                                                                                                                                 Table 1.

                                                                                                                                                                                                    PLN                             Nearly
                                                                                                                                                                                                                                                                                                 Sales channels across the world (as of 31 Jan. 2021)

                                                                                                                                                                                                                                                                                                      Sales channels     No. of     Markets

                                                                                                                                                                   233m                             826m                            93m
                                                                                                                                                                                                                                                                                                                         markets
                                                                                                                                                                                                                                                                      [GRI 102-2], [GRI 102-6]

                                                                                                                                                                                                                                                                                                  Physical locations 17             Poland, Czech Republic, Slovakia, Hungary, Lithuania, Latvia, Estonia, Russia,
                                                                                                                                                                   items of clothing                                                                                                               and online sales                 Ukraine, Romania, Croatia, Slovenia, Germany, UK, Finland, UAE, Israel
                                                                                                                                                                                                    total investment in the         retail transactions in 2020/21.
                                                                                                                                                                   sold annually.
                                                                                                                                                                                                    2020/21 reporting year                                                                        Physical locations 8              Belarus, Kazakhstan, Bulgaria, Serbia, Bosnia and Hercegovina, Egypt,
                                                                                                                                                                                                    (CAPEX).                                                                                                    only                Kuwait, Qatar

                                                                                                                                                                                                                                                                                                    Online sales only    13         Ireland, Denmark, Sweden, Austria, the Netherlands, Belgium, Luxembourg,
                                                                                                                                                                                                                                                                                                                                    Italy, France, Greece, Spain, Portugal, Saudi Arabia

                                                                                                                                                                   010                                                                                                                                                                                                                                        011
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                                                                           ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                                                                            LPP IN THE FACE OF THE COVID-19 PANDEMIC

              1.1.4.                                                                                                                                               1.1.5.
              AN OMNICHANNEL                                                                                                                                       AT THE HELM OF LPP
              ORGANISATION
              The 2020/21 reporting year saw us becoming                                                                                                           Members of the Management Board and their scope of responsibilities in the organisation
              a fully omnichannel organisation that harmoni-
              ously combines its two sales channels: an inter-
                                                                                                                                                                                                                      Marek Piechocki
              national retail network and dynamically grow-                                                                                                                                    PRESIDENT OF THE MANAGEMENT BOARD, CREATOR AND COFOUNDER OF LPP
              ing e-commerce. We managed to successfully
              implement original solutions for the optimisation                                                                                                     Supervision over the Management Board’s operations                                   Communications
              of the processes of managing product availability                                                                                                                                 HR                                         Procurement and sustainable development
              and customer orders. Our brands are currently                   Example product price:                                                                  Reserved, Cropp, House, Mohito, Sinsay – brand                     Oversight and development of sales operations
              available in 38 markets in Europe, the Asian part                                                                                                    development, product development, omnichannel sales
                                                                                   PLN 123
              of Russia and in the Middle East. Over 50% of
              our sales revenue is generated outside of Poland.
                                                                                   Production cost
                  Our physical retail network grows systematical-           (incl. factory workers’ pay)
              ly. The COVID-19 pandemic delayed our debut in                           PLN 43.1
              North Macedonia which will eventually take place
              in the 2021/22 reporting year. Yet, our combined
              retail space in the other markets increased by 17%
              as compared year over year. As of the end of the                  Store maintenance
              reporting period, Reserved stores were present in                      PLN 36.2
                                                                                                                 Distribution and
              25 countries, including Belarus, where set up our                                                 transport PLN 6.1
              own stores again.                                                                                                                                             Przemysław Lutkiewicz                       Jacek Kujawa                           Sławomir Łoboda
                                                                                                                     The brand’s
                  In selected markets (in the Middle East and                            VAT                        profit PLN 5.3                                   VICE-PRESIDENT OF THE MANAGEMENT BOARD    VICE-PRESIDENT OF THE MANAGEMENT BOARD   VICE-PRESIDENT OF THE MANAGEMENT BOARD
                                                                                        PLN 23
              on a smaller scale in Poland) we use franchise                                                       Design and
              agreements. In the Middle East this is due to                                                   administration PLN 4.6                                          Reporting and taxes                              IT                              Lease and expansion
              local laws or restricted access to real proper-                                                      Corporate                                                 Operational controlling                        Logistics                             Legal matters
                                                                                                               Income Tax PLN 2.5
              ties in attractive locations. The franchise stores                                                                                                              Financial controlling                      Administration                          Market analyses
                                                                                                                    Tariffs PLN 2.2
              meet the same standard and follow the same                                                                                                                     Shared Services Centre                       Investment
              procedures as LPP’s own stores. In the franchise                                                                                                       Management of foreign subsidiaries                   Data science
              markets marketing activities are undertaken                                                                                                                         Internal audit                   Customer Service Centre
              in line with the global recommendations of our
                                                                                                                                                                                Investor relations                       Cyber security
              brands, yet with respect for each nation’s culture.           We are a driving force of Polish exports.
                                                                                                                                                                             Office of business travel
                  We continue to dynamically develop our                 In the reporting period they were worth PLN
              e-commerce operations. In the reporting period,            4.5m. We invest systematically in the company’s
              the revenue generated by the channel doubled               further growth. We spent PLN 826m on the
              as compared to the previous year and amounted              development of our retail and office space,
              to over PLN 2bn. Our customers may shop for                logistics (including the extension of the Distribu-                                       LPP Supervisory Board
              our products online in 30 markets, including in            tion Centre in Pruszcz Gdański) and new tech-
              Western Europe, where we do not have physical              nologies in the reporting cycle.                                                                                                            Miłosz Wiśniewski
              stores.                                                                                                                                                                                    INDEPENDENT PRESIDENT OF THE SUPERVISORY BOARD

                                                                                                                                                                                                                    Wojciech Olejniczak
                                                                                                                                                                                                             VICE-PRESIDENT OF THE SUPERVISORY BOARD

                                                                                                                                                                                Piotr Piechocki                        Magdalena Sekuła                           Antoni Tymiński
              Table 2.
                                                                                                                                                                                      MEMBER                            INDEPENDENT MEMBER                        INDEPENDENT MEMBER
              LPP brands across the world (as of 31 Jan. 2021)
                                                                                                                                                                             OF THE SUPERVISORY BOARD                 OF THE SUPERVISORY BOARD                 OF THE SUPERVISORY BOARD

                                                            Reserved          Cropp          House         Mohito         Sinsay
                                                                                                                                                                   The composition of the Supervisory Board
                                        No. of countries:           38             18               18         19              19
                         physical stores and online sales
                                                                                                                                                                   changed early in 2021. Jerzy Lubianiec was
                                                                                                                                       [GRI 102-18] [GRI 102-18]

                                                                                                                                                                   the president of the Supervisory Board until
                                    Physical stores count        440             369              332        278             434                                   30 December 2020.
                                       New stores count             17             25              24          11              116

                            Retail space in thousands m2         675              166              147        115            330
[GRI 102-7]

                                  Change in retail space         1.5%          12.3%             15.2%       3.2%          90.3%
                                as compared to 2019/20

              012                                                                                                                                                                                                                                                                         013
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                                   ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                           LPP IN THE FACE OF THE COVID-19 PANDEMIC

1.1.6.                                                  Europe, the Balkans and the Middle East. Foreign
LPP SUBSIDIARY COMPANIES                                subsidiaries are mostly companied responsible
                                                        for the distribution of Reserved, Cropp, House,
The LPP Group is formed by 31 companies:                Mohito and Sinsay products outside of Poland.
the parent company, LPP SA; 5 Polish subsid-               The reporting period saw one change in our
iaries and 25 foreign subsidiaries. LPP SA is in        group’s organisation, that is the incorporation                                                                             We operate on foreign markets through local
charge of the design and distribution of clothing       in Poland of LPP Logistics Sp. z o.o. to manage                                             Anna Betlej,                    companies headed by Country Managers.
in Poland as well as Central, Eastern and Western       the logistics for our integrated sales channels.                                            international                   This way we are closer to our customers
                                                                                                                                                    business director               and employees in the country in question.

Table 3.
LPP subsidiaries

             Name                                   Registered offices                       Stock
                                                                                             owned

         1   LPP Retail Sp. z o.o.                  Gdańsk, Poland                           100%                                                 Inese Lebedeva                               Seija Leppihalme
      2      DP&SL Sp. z o.o.                       Gdańsk, Poland                           100%

      3      IL&DL Sp. z o.o.                       Gdańsk, Poland                           100%                                 Irina Gromova                                                               Kaidi Kask
      4      LPP Printable Sp. z o.o.               Gdańsk, Poland                           100%

      5      LPP Logistics Sp. z o.o.               Gdańsk, Poland                           100%

      6      LPP Estonia OU                         Tallin, Estonia                          100%                  Martin Kanngiesser                                                                                      Natalia Kurishko

      7      LPP Czech Republic s.r.o.              Prague, Czech Republic                   100%

      8      LPP Hungary KFT                        Budapest, Hungary                        100%

      9      LPP Latvia Ltd                         Riga, Latvia                             100%
                                                                                                                Corinne Facey                                                                                                     Anna Pilyugina
    10       LPP Lithuania UAB                      Vilnius, Lithuania                       100%

      11     LPP Ukraina AT                         Peremyshliany, Ukraine                   100%

    12       LPP Romania Fashion SRL                Bucharest, Romania                       100%

    13       LPP Bulgaria EOOD                      Sofia, Bulgaria                           100%          Tomasz Kucharczyk                                                                                                        Aigerim Kalieva

    14       LPP Fashion Bulgaria EOOD              Sofia, Bulgaria                           100%

    15       LPP Slovakia s.r.o.                    Bratislava, Slovakia                     100%

    16       RE TRADING OOO                         Moscow, Russia                           100%
                                                                                                                 Patrik Canecky                                                                                                  Yarema Ivakhiv
    17       Gothals LTD                            Nicosia, Cyprus                          100%

    18 LPP Croatia DOO                              Zagreb, Croatia                          100%

    19       LPP Deutschland GmbH                   Hamburg, Germany                         100%
                                                                                                                            Kaja Mežnar                                                                               Alina Bistreanu
    20       IPMS Management Services FZE           Ras Al Khaimah, UAE                      100%

    21       LPP Reserved UK LIMITED                Altrincham, UK                           100%

    22       LLC Re Development                     Moscow, Russia                           100%                                       Ana Babic                                                            Asen Dinolov

    23       LPP Reserved DOO Beograd               Belgrade, Serbia                         100%
                                                                                                                                          Aleksandar Jovanović                                   Gabriella Bato
    24       P&L Marketing&Advertising Agency SAL   Beirut, Lebanon                          97,3%
                                                                                                                                                                        Stevan Miljković
    25       LPP BH DOO                             Banja Luka, Bosnia and Hercegovina       100%

    26       LPP Kazakhstan                         Almaty, Kazakhstan                       100%

    27       Reserved Fashion, Modne Znamke DOO     Ljubljana, Slovenia                      100%

    28       LPP Finland OY                         Helsinki, Finland                        100%

    29       OOO LPP BLR                            Minsk, Belarus                           100%

    30       LPP Macedonia DOOEL                    Skopie, North Macedonia                  100%

014                                                                                                                                                                                                                                     015
INTEGRATED REPORT FOR 2020/21 - Responsible decisions in a new reality - LPP S.A.
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                                                         ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                                                                                LPP IN THE FACE OF THE COVID-19 PANDEMIC

                                        1.1.7.                                                              Principles of Corporate Governance). You may                   1.1.9.                                                           LPP was named a Climate Aware Company
                                        CORPORATE GOVERNANCE                                                find out more about the recommendations                         AWARDS AND RANKINGS                                              in a Corporate Climate Awareness Study
                                                                                                            and detailed principles we follow as well as                                                                                    carried out for the second time in Poland
                                        LPP SA, the parent company in the LPP Group,                        exclusions in the “Consolidated Annual Report                  LPP’s good practices and initiatives for respon-                 by the Stock Exchange Issuers Association,
                                        is listed on the Warsaw Stock Exchange (WSE).                       of the LPP SA Corporate Group for 2020/21”                     sible business win numerous competition awards                   Reporting Standards Foundation and
                                        The company is included in the WIG, WIG20,                          available on www.lppsa.com in the “Investor                    and score high on ranking lists. We take these                   Bureau Veritas Polska. The ranking is based
                                        WIG30, WIG-odzież, WIG-ESG and WIG-Poland                           Relations” section.                                            distinctions and accolades as a recognition for                  on a study of 151 reports of large and
                                        indices, as well as MSCI Poland, CECE Compos-                                                                                      our efforts and motivation to continue to imple-                 middle-sized companies as regards
                                        ite EUR and FTSE Russell, which are important                                                                                      ment the highest standards of sustainable devel-                 transparent disclosure of information on
                                        for international investors.                                        1.1.8.                                                         opment in our organisation and value chain. We                   an organisation’s climate change impacts
                                            The basic documents governing LPP SA’s                          SHAREHOLDER STRUCTURE                                          are proud to present LPP’s 2020/21 competition                   and incorporation of these issues into the
                                        operations are:                                                                                                                    and high ranking achievements.                                   management processes. LPP ranked second
                                        • “The Articles of LPP SA”,                                         LPP is a Polish family company which, as                          Just as in the previous years, our sustainable                on the list which proves how important
                                        • “The Internal Rules and Regulations                               provided for by its founders, will never be                    development practices were featured in a report                  a role conscious climate policies play in
                                            of the Management Board of LPP SA”,                             divided or sold. The controlling interest is owned             of the Responsible Business Forum, “Respon-                      the company’s business strategy and how
                                        • “The Internal Rules and Regulations                               by two foundations: the Semper Simul (Always                   sible Business in Poland 2020: Good Practices”.                  transparent our communications regarding
                                            of the Supervisory Board of LPP SA”,                            Together) Foundation, which which is closely                                                                                    our proenvironmental projects are.
                                        • “The Internal Rules and Regulations of the                        linked to Marek Piechocki1, and the Sky
                                            General Shareholder Meeting of LPP SA”.                         Foundation, which is closely linked to Jerzy
                                            We apply due diligence to make our opera-                       Lubianiec2. Based on a conditional contract
                                        tions transparent and communicate with the all                      between the shareholders made in October                       Awards in the reporting year
                                        the players on the capital market in a clear and                    2020, Semper Simul transferred a block of
                                        open manner. In the 2020/21 reporting year LPP                      ordinary shares to the Sky Foundation and                      for LPP                                Shopping Center Forum 2020              Polityka Magazine’s
                                        SA followed the rules of corporate governance                       acquired a block of preferred registered shares,               WNP Awards 2020                        Exhibition Awards                       CSR Leaves
                                        attached to the Resolution of the Board of the                      becoming the majority shareholder in LPP. The                  (WNP/PTWP)                             (Shopping Center Forum / Evigo)         (Polityka)
                                        Warsaw Stock Exchange No. 26/1413/2015                              operation proves the firmness of LPP’s the long-                “For creating a Polish global          “Retailer of the Year”                  “Silver CSR Leaf”
                                        of 13 October 2016 titled “2016 Code of Best                        terms business intentions and facilitates better               brand and actively working
                                        Practice for WSE Listed Companies” (COBP,                           conditions for its development in the years to                 for the benefit of the natural          Social Reports                          for the LPP Foundation
                                                                                                            come.                                                          environment.”                          (Responsible Business Forum             Benefactor of the Year
                                                                                                                                                                                                                  and Deloitte)
                                                                                                                                                                                                                                                          (Academy for the Development
                                                                                                                                                                           Eagle of Innovation                    “Integrated report”                     of Philanthropy in Poland)

                                                                                                                                                                           (Rzeczpospolita)
                                                                                                                                                                                                                                                          “Corporate foundation”
                                        Shareholder structure
                                                                                                                                                                           “Company”                              Digital Excellence Awards
                                                                                                                                                                                                                  (CIONET Polska                          for the Reserved brand
                                        Voting share at the                                                 Stock ownership                                                                                       and Digital Excellence)
                                                                                                                                                                           Rzeczpospolita’s Green Eagle                                                   KTR Competition 2020
                                        General Shareholder Meeting                                                                                                                                               “Digital Capabilities”                  (Ad Creators’ Club, KTR)
                                                                                                                                                                           (Rzeczpospolita)
                                                                                                                                                                           “Firm”                                                                         “Best of Craft”

                                                     32.5%                                 59.5%                                                          29.0%
                                                    Other                                  Semper Simul                                                   Semper Simul
                                              shareholders                                 Foundation                                                     Foundation

                                                                                                                                                                           Rankings in the reporting year

                                                                                                                                                                           1st place / Survey of Investor         2nd place and the title                 Score B overall and A as
                                                 8.0%                                                                                                         14.1%
                                                                                                                                                                           Relations in WIG 30                    of Climate Aware Company /              regards: Scope 3 emissions,
                                              Sky                                                           56.9%                                             Sky
                                                                                                           Other                                              Foundation   Companies                              Corporate Climate Awareness             environmental management
                                        Foundation
                                                                                                     shareholders                                                          (Polish Chamber of Brokerage Houses)   Study                                   and initiatives for carbon
                                                                                                                                                                           “Best investor relations among
[GRI 102-12] [GRI 102-5] [GRI 102-10]

                                                                                                                                                                                                                  (Stock Exchange Issuers Association,    footprint reduction / CDP
                                                                                                                                                                                                                  Reporting Standards Foundation,
                                                                                                                                                                           WIG30 companies according                                                      Climate Change 2020
                                                                                                                                                                                                                  and Bureau Veritas Polska)
                                                                                                                                                                           to institutional investors”            “Company ranking”
                                                                                                                                                                                                                                                          (Carbon Disclosure Project)
                                                                                                                                                                                                                                                          “Survey of climate awareness
                                                                                                                                                                           6th place / Corporate Register         8th place / Listed Company              among companies, cities, and
                                                                                                                                                                           Reporting Awards 2020
                                                                                                                                                                                                                  of the Year                             regions: on a scale of A (highest
                                                                                                                                                                           (Corporate Register)
                                                                                                                                                                                                                  (Puls Biznesu)
                                                                                                                                                                                                                                                          score) to F (lowest score)”
                                                                                                                                                                           “Best Integrated Report”               “Main ranking and investor
                                                                                                                                                                                                                  relations”
                                        1
                                            Article 3(1)(26)(d) of the Market Abuse Regulation.
                                        2
                                            Article 3(1)(26)(d) of the Market Abuse Regulation and Article 4 (15) of the Polish Act on Public Offering.

                                        016                                                                                                                                                                                                                                              017
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL           ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                                                                               LPP IN THE FACE OF THE COVID-19 PANDEMIC

                                                                                                                                                                                          number of customers walking through our door.         up to 100,000 items of clothing daily, while the
                                                                                                                                                                                          People were switching to online shopping out          capacity of LPP’s logistics increased by 300%
                                                                                                                                                                                          of necessity or fear for their safety. In the first    at the time.
                                                                                                                                                                                          months of the pandemic, we recorded three-                In parallel, we launched the implementation
                                                                                                                                                                                          digit growth rates in e-commerce sales, which         of strategic Mustang (Multichannel Stock
                                                                                                                                                                                          sometimes were fivefold higher than at the same        Management) software and its key element,
                                                                                                                                                                                          time last year.                                       the Defrost project, which makes it possible to
                                                                                                                                                                                             The new reality gave us an impulse to imple-       free up store stock for regular online sales. We
                                                                                                                                                                                          ment a range of innovations and greatly sped up       want the clients who order online choosing to
                                                                                                                    1.2.                                                                  changes we had been intending to introduce in
                                                                                                                                                                                          our company. In the course of three weeks we
                                                                                                                                                                                                                                                collect their purchases in store to know that the
                                                                                                                                                                                                                                                products are ready for pick-up before they shut

                                                                                                                    OUR BUSINESS MODEL                                                    effectuated a transformation planned to unfold
                                                                                                                                                                                          in… three years. As a result, we became a fully
                                                                                                                                                                                          omnichannel organisation that brings together
                                                                                                                                                                                                                                                down their computer. Thanks to Defrost, we can
                                                                                                                                                                                                                                                make better use of the stores when it comes to
                                                                                                                                                                                                                                                filling online orders, drive our last mile delivery
                                                                                                                                                                                          physical sales and e-commerce, while offering         costs down at the last mile and attract more
                                                                                                                                                                                          its customers a unique buying experience.             people to the stores.
                                                                                                                                                                                             Our first response to the unprecedented                 We would not have been able to adjust our
                                                                                                                                                                                          grow in online orders was to remodel the Dis-         business model to the new COVID-19 retail
                                                                                                                                                                                          tribution Centre in Pruszcz Gdański which to          reality in such as smooth and swift manner if we
                                                                                                                                                                                          date had handled bulk deliveries to our stores        had not been a Fashion Tech company. For years
                                                                                                                                                                                          into a facility fulfilling individual orders from      now, LPP has been consistently investing in
                                                                                                                                                                                          online customers. The adaptation, which took          advanced technologies and building its inhouse
                                                                                                                                                                                          just three weeks to complete, included, among         IT team, which now compares in size to Poland’s
                                                                                                                                                                                          others, the integration of two WMS platforms          biggest information technology companies. We
[Reporting topic: new business model and omnichannel development] [GRI 103-1] [GRI 103-2] [GRI 103-3] [GRI 102-7]

                                                                                                                                                                                          and modification of our stock allocation sys-          have developed our own tailor-made solutions
                                                                                                                                                                                          tems. The adjustments allowed us to dispatch          that we know inside out.
                                                                                                                                                                                                                                                    Since 2016 we have spent over PLN 180m
                                                                                                                                                                                                                                                on IT projects and solutions that support the
                                                                                                                                                                                                                                                key areas of our operations: we implemented

                                                                                                                                                                                          3   weeks – the implementation time
                                                                                                                                                                                                                                                the RFID technology in Reserved, cloud
                                                                                                                                                                                                                                                solutions in online stores and an original logistic
                                                                                                                                                                                          of the transformation                                 platform that integrates the different systems
                                                                                                                                                                                                                                                used by independent shipping companies.

                                                                                                                                                                                          300%             – the growth
                                                                                                                                                                                                                                                This way, we built solid foundations for our
                                                                                                                                                                                                                                                successful transformation into an omnichannel
                                                                                                                                                                                          of our logistic capacity                              organisation. We intend to continue to invest
                                                                                                                                                                                                                                                in advanced technologies and innovations: by

                                                                                                                    1.2.1.                                                                Over PLN 180m                                         2023 we will have spent another PLN 600m for
                                                                                                                                                                                                                                                this purpose.
                                                                                                                    GROWTH THANKS TO                                                      – our investments in IT projects
                                                                                                                    OMNICHANNEL APPROACH                                                  and solutions since 2016

                                                                                                                                                                                          PLN 600m
                                                                                                                                                                                          – further investments in advanced
                                                                                                                                                                                          technologies and innovations by 2023

                                                                                                                                                                                          Our results:
                                                                                                                                               Jacek Kujawa,
                                                                                                                                               vice-president
                                                                                                                                               of LPP
                                                                                                                    The COVID-19 pandemic dramatically tipped
                                                                                                                                                                                          PLN                                  PLN                                 PLN
                                                                                                                    the balance between the sales channels.
                                                                                                                    Lockdowns were introduced in almost all the
                                                                                                                                                                                          7,848m                               3,068m                              7,285m
                                                                                                                    markets where our stores are located. Even in                         the Group’s net sales revenue        equity in the 2020/21               set aside for long-term
                                                                                                                                                                                          in the 2020/21 reporting year        reporting year                      and short-term reserves
                                                                                                                    places where physical retail outlets remained
                                                                                                                                                                                                                                                                   and liabilities in the 2020/21
                                                                                                                    open for the entire time – that is Finland and
                                                                                                                                                                                                                                                                   reporting year
                                                                                                                    Belarus – we saw a significant drop in the

                                                                                                                    018                                                                                                                                                                        019
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                           ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                           LPP IN THE FACE OF THE COVID-19 PANDEMIC

Our business model

Our business model is defined by 4 steps:

STEP 1:                                             STEP 2:                                          STEP 3:                                                  STEP 4:
DESIGN                                              PRODUCTION                                       DISPATCH AND LOGISTICS                                   SALES

3     design offices in Poland                      Over 1,100         suppliers from                253,000                  m2 of combined
                                                                                                                                                              Our collections are available
                                                                                                                                                              (at physical stores and online)

                                                                                                                                                               38
(Gdansk, Cracow, Warsaw)                            Asia and Europe                                  warehouse space

Nearly   300           designers
                                                    2   representative offices in Asia               Distribution centres in Poland and abroad
                                                                                                                                                              in         countries on 3 continents

                                                                                                                                                              1,856
                                                    (Shanghai and Dhaka) that support                (Russia, Romania, Slovakia)
                                                    the manufacturing process
5     diverse brands
                                                                                                                                                                              stores with the combined
                                                                                                                                                              space of 1,435,000 m2 across 25 countries

                                                        9%                                           23m           online orders fulfilled
Our designers follow the latest shows in
international fashion capitals (held online
                                                    Ca.          of our brands’ garments
                                                    are manufactured in our close neighbourhood,
                                                    while 91% are produced in Asia
                                                                                                     in the reporting year
                                                                                                                                                                        30
                                                                                                                                                              Online sales in        countries
during the pandemic) and they watch the                                                              Apart from appealing collections, customers
developments in streetwear on a continuous
basis. That is how our original collections come    We do not own manufacturing plants.
                                                                                                     these days pay significant attention to the
                                                                                                     quality of logistic service. That is why, we sys-
                                                                                                                                                              Almost  233m
                                                                                                                                                              sold annually
                                                                                                                                                                                       items of clothing
into being, creatively fusing the season’s trends                                                    tematically develop our distribution network.
(colours, patterns and cuts) and the needs of       Our collections are sewn by external partners.   The Distribution Centre in Pruszcz Gdański is
our customers.                                      We work together with carefully selected         one of the most advanced facilities of its kind          Seeing as we are a shift in consumer preferenc-
                                                    manufacturers in Asia and Europe that produce    in this part of Europe. Our other warehouses             es and behaviours, as well as universal digitisa-
                                                    given designs with the utmost attention          are located in Stryków in central Poland,                tion and transformation of retail, we are opting
                                                    to quality. We pay attention to sustainable      Gdańsk, Brześć Kujawski (under construction),            for omnichannel. We take a holistic approach
                                                    development in the supply chain. Our suppliers   and abroad, in Russia, Romania and Slovakia.             to both of our sales channels, physical sales
                                                    are carefully audited and receive human and      We also invest in advanced technologies that             and e-commerce, and offer our products
                                                    employee rights training. We pay attention to    facilitate the process of distributing our prod-         through a constantly growing retail network
                                                    our suppliers’ environmental impacts. In Asia    ucts to our stores and online customers.                 and online shops. We strive for the highest
                                                    we operate through our representative offices.                                                            quality of service and introduce advanced
                                                                                                                                                              fashion tech solutions to provide it.

                                                                                                     Different modes of transport used in the 2020/21 reporting year:

                                                                                                     Imports                                                            Exports
                                                                                                                                                                        (shipments to stores and online customers)

                                                                                                                 Railways                   Air transport            Air transport
                                                                                                                    2.2%                    1.0%                              0.6%
                                                                                                      Roads
                                                                                                      10.9%
                                                                                                                                                                                                           Roads
                                                                                                                                                      Maritime                                             99.4%
                                                                                                                                                      transport
                                                                                                                                                      85.9%

020                                                                                                                                                                                                         021
LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                                            ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                           LPP IN THE FACE OF THE COVID-19 PANDEMIC

                                                                                                                                     1.2.3.                                              In the course of three weeks we effectuated
                                                                                                                                     OUR BUSINESS STRATEGY                               a technological, logistic and retail transformation
                                                                                                                                                                                         planned to unfold in three years! We gave
                                                                                                                                     In 2020/21 we sold  The 2020/21 reporting year      a new focus to our business strategy for after
                                                                                                                                                         was marred by considerable      the pandemic. Despite the challenges of the

                                                                                                                                     98,5%               market uncertainty caused
                                                                                                                                                         by the COVID-19 pandemic.
                                                                                                                                                                                         pandemic, we continued to meet subsequent
                                                                                                                                                                                         targets of our sustainable development strategy
                                                                                                                                     of the collections  The world economy, markets      “For People For Our Planet”. Sustainable
                                                                                                                                     we marketed.
                                                                                                                                                         and supply chains ground to     development in line with the principles of
                                                                                                                                     a halt. Thanks to flexible actions, valiant deci-    corporate social responsibility remains a priority
                                                                                                                                     sions and financial reserves, the LPP Group suc-     of LPP’s business operations.
                                                                                                                                     cessfully managed to adapt to the new reality.

                                                                                                                                     LPP’s paths of development in 2020–2023
               1.2.2.
               OUR VALUES
                                                                                                                                     Thoughtful                   Continued               Reinforcement and          Products that
                                                                                                                                     investments in the           digitisation aimed      further development        fulfil customer
               LPP is a Polish family company which has been
                                                                                                                                     development of               to support              of omnichannel             expectations.
               creating and selling unique fashion collections
                                                                                                                                     the physical retail          omnichannel             organisation.
               for 30 years now. We are present in 38 markets
                                                                                                                                     network.                     operations.
               in Europe and the Middle East. Our portfolio
               consists of five brands, each dedicated for                                                                                                          Business foundation: sustainable development
               a different group of customers: Reserved,
               Cropp, House, Mohito and Sinsay. Our busi-
               ness operations rest on lasting values which
               help us continuously grow and respond to our
               stakeholders’ needs.                                                                                                                                                        Challenges:
                                                                                                                                     Our advantages:

                                                                                                                                     • Effective organisational culture: speed and         • Economic changes and shifts in customer
               Mission                                            Vision                                                               agility of operations, short decision-making-         buying power as a result of the COVID-19
                                                                                                                                       processes, opens for experimenting and                pandemic.
               To help our customers to express their emotions    Passion drives us forward, making our company                        taking risks.                                       • New, post-COVID, model of consumer
               and realise their dreams through the way they      the best fashion retailer in the world.                            • Omnichannel organisation: full integration            behaviour.
               look.                                                                                                                   of the sales channels and the structures            • High rates of USD and EUR, and low rates
                                                                                                                                       that support them.                                    of RUB.
                                                                                                                                                                                           • Incorporation of ESG elements into
                                                                                                                                     • Long-standing investments into the develop-
                                                                                                                                                                                             the company’s business strategy.
               Our values                                                                                                              ment and implementation of advanced tech-
                                                                                                                                       nologies: over PLN 180m invested since 2016,
                                                                                                                                       an IT team of more than 400 professionals           Plans for the 2021/22 reporting year:

               F                          A                      S                         T                                           who devise innovative solutions for our online
                                                                                                                                       and physical stores.                                • Double-digit growth in retail space.
               FIRE-                      AMBITION-              SOCIALLY-                 TEAM-                                     • An in-house team of designers and produc-           • RFID implementation by other brands:
               -FUELLED                   -DRIVEN                -RESPONSIBLE              -ORIENTED                                   tion technology specialists and effective             Cropp, House, Mohito.
               We are full of energy.     We seek new            We care for our           The opinion of each                         analytical resources: excellent ability to spot     • Dynamic rise in online sales.
               We are passionate          challenges every day   closer and further        team member is equally                      megatrends and respond to customer needs.           • Further investments: CAPEX estimated
               about our business,        and strive to be the   surroundings.             important. We treat                       • Optimisation of many areas of the company’s           at PLN 1,100m.
               our brands and our         best. We dare for      We support our            everyone the way we                         operations and financial reserves that result        • Remaining in a secure financial position.
               customers. We are          more. We expect        employees and             would like to be treated                    in a sense of security.
               proud to be part of LPP.   the unexpected.        partners. We listen       ourselves. Our actions
                                                                 to their needs to act     are guided by honesty,
                                                                 in harmony with nature.   respect, fairness and
[GRI 102-16]

                                                                                                                      [GRI 102-15]

                                                                                           tolerance.                                                                                       You will read more about our brands and
                                                                                                                                                                                            sales channels in Chapter 2: “Creation,
                                                                                                                                                                                            production and sales of our collections”.

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LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                                             ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                             LPP IN THE FACE OF THE COVID-19 PANDEMIC

1.2.4.
CREATING VALUE MODEL

ASSETS                                                                                                              Our results in the 2020/21 reporting year                        STAKEHOLDER VALUE

                                 LPP VALUES                                                                                                                                          Reduction of negative
         Natural                                                                                                               911,560 GJ                 16 factories               environmental impacts.
         capital                 Fire-fuelled Ambition-driven           Socially-responsible     Team-oriented                 of energy used             covered by
                                                                                                                                                          the Eco Aware
                                                                                                                                                                                     A step towards delaying climate
including raw materials                                                                                                                                   Production scheme
used to produce fabrics              BUSINESS             SUSTAINABLE DEVELOPMENT                                              1,295,340                                             change.

and natural resources,               STRATEGY             STRATEGY                                                             TCO2E
                                                                                                                               of carbon dioxide                                     Support offered to suppliers
such as energy and
                                                                                                                               emitted                                               with regards to managing their
water.
                                                                                                                                                                                     environmental impacts and
                                                                                                                                                                                     increasing their competitive
                                                               Eco Aware – product,       Chemical safety                                                                            advantage.
                                                               production, sales          in production
         Financial
         capital                                                                                                               PLN 3,068M                 PLN 7,285M                 More innovation and better
namely equity                                                                                                                  equity                     set aside for long-term    access to advanced technologies
                                                               Packaging Aware –          Sustainable development
and liabilities.                                               plastics under control     in the buildings of the                                         and short-term reserves    in the fashion industry.
                                                                                          central headquarters                                            and liabilities in the
                                                                                          and retail network
                                                                                                                                                          2020/21 reporting year
                                                                                                                                                                                     Assistance for local communities
                                                                                                                                                                                     and the society at large.
                                 STEP 1:                 STEP 2:           STEP 3:              STEP 4:
         Human and
         intellectual
                                 DESIGNING               SEWING            SHIPPING             SELLING                        21,977                     1,108                      Opportunities for employees
         capital                                                                                                               employees of               suppliers on three
                                                                                                                                                                                     to develop professionally
                                                                                                                               the LPP Group              continents
                                                                                                                                                                                     and improve their skills.
meaning the contribution
of our employees and             INTERNAL RISKS                           EXTERNAL RISKS
suppliers into the creation,                                                                                                                                                         Help offered to suppliers
                                 Business model risks                     Macroeconomic risks                                                                                        with regard to working conditions
development and produc-
tion of our collections,         Reputation damage risks                  Epidemic and pandemic risks                                                                                and human rights protection.
their distribution and sales.                                                                                                                             Involvement in the
                                 Employee risks                           Technological progress                               2 partnerships             establishment of
                                                                          and innovation risks                                 for sustainable
                                 Collection risks
                                                                                                                               development goals
                                                                                                                                                          1 industry initiative:     Elimination of harmful chemical
                                                                          Climate risks                                                                   Union of Polish Retail     substances and plastics from
         Social and relational   Product quality risks                                                                         joined: Zero Discharge                                the environment.
                                                                                                                                                          and Services Employers
         capital                                                          Weather risks                                        of Hazardous
                                 Supplier reliability risks                                                                                               (ZPPHiU)
                                                                                                                               Chemicals (ZDHC)
                                 and dependence                           Environmental risks                                                                                        Support for the industry
in other words the inspira-                                                                                                    and Polish Plastics Pact
                                 on a single supplier                                                                                                                                in the fight with the consequences
tions and growth which                                                    Rising costs of products risks
                                                                                                                                                                                     of the pandemic.
we owe to our relations          Corruption risks
                                                                          Increased competition risks
with investors, business and
                                 Ineffective logistics risks
social partners, customers                                                Currency risks
                                                                                                                                                                                     Product availability matching
and other stakeholders.          Inaccurate pricing policy risks
                                                                          Regulatory change risks                                                                                    current customer needs regardless
                                 Concentration on one market                                                                   233M items                 1,435,000 M2               of the sales channel.
                                 segment risks                                                                                 of clothing sold           of combined retail space
                                                                                                                               annually
                                 Wrong store location risks                                                                                               490,833:                   Wider choice of products that
         Manufactured
         capital
                                                                                                                               18.6% proportion           the highest number         are less harmful to the natural
                                 Customer migration from                                                                       of Eco Aware               of garments in online      environment to facilitate more
that is products, their          traditional outlets to online stores                                                          products in our            orders fulfilled in a day   ecologically-sound consumer
distribution and sales.          risks                                                                                         brands’ collections                                   decisions.

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LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                              ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                                                                           LPP IN THE FACE OF THE COVID-19 PANDEMIC

                                                                                                                                                                                       Pillar of the strategy Targets met in the 2020/21 reporting year Long-term goals to be reached by 2025

                                                                                                                                                                                              CHEMICAL          We joined Zero Discharge of Hazard-        • 2021: 100% products containing
                                                                                                                                                                                                SAFETY          ous Chemicals (ZDHC), an initiative         wool or down with RDS or RWS
                                                                                                                                                                                                                that strives for the elimination of haz-    certification.
                                                                                                                                                                                         IN PRODUCTION          ardous chemical substances from the
                                                                                                                                                                                                                supply chain in the clothing industry.     • By 2025 we will have reached full
                                                                                                                                                                                                                                                            conformity with ZDHC standards.
                                                                                                                                                                                                                We got involved in the adoption
                                                                                                                                                                                                                of ZDHC Manufacturing Restricted
                                                                                                                                                                                                                Sub-stances List (ZDHC MRSL),
                                                                                                                                                                                                                a regularly updated list of banned
                                                                                                                                                                                                                substances.
                                                                                                                                                                                                                We began the process of sharing
                                                                                                                                                                                                                our knowledge with our partners.
                                                                                                                                                                                                                23 factories in Pakistan and 42 in
                                                                                                                                                                                                                Bangladesh produced our collections
                                                                                                                                                                                                                in line with the ZDHC standards.

                                                                                                                                                                                            PACKAGING           Complete removal of plastic from           • 2021: 100% plastic-free price tags.
                                                                                                                                  1.2.5.                                                                        the packaging of Reserved and Mohito
                                                                                                                                  SUSTAINABLE DEVELOPMENT                                      AWARE –                                                     • 100% cardboard boxes with FSC
                                                                                                                                                                                                                online orders, which resulted in the
                                                                                                                                                                                        PLASTICS UNDER                                                       certification or recycled.
                                                                                                                                  STRATEGY FOR 2020–2025                                                        elimination of another 300 tonnes
                                                                                                                                                                                              CONTROL           of the material.                           • 2023: 100% recycled packaging
                                                                                                                                                                                                                                                             at the stores.
                                                                                                                                  Sustainable development is an important factor                                We used recycled plastic film in 100%
                                                                                                                                  in our planning and decision-making process-                                  of House, Cropp and Sinsay orders.         • 2025: 100% of the plastic
                                                                                                                                  es. We always try to act fairly, guided by the                                                                             packaging can be reused, recycled
                                                                                                                                                                                                                Reduction of plastic packaging used
                                                                                                                                                                                                                                                             or composted.
                                                                                                                                  standards of corporate social and environmental                               to ship samples by 50% – another
                                                                                                                                  responsibility. We rise up to the global climate                              5 tonnes of plastic saved.
                                                                                                                                  challenges and strive to reduce our environmen-                               We joined the Polish Plastics Pact,
                                                                                                                                  tal impacts. Despite the COVID-19 pandemic                                    a national initiative for closing the
                                                                                                                                  affecting the operations of our company, we                                   loop for plastic waste.
                                                                                                                                  consistently work to fulfil the objectives of our
                                                                                                                                  2019 sustainable development strategy “For
                                                                                                                                                                                           SUSTAINABLE          We began the implementation of the         • 2021: All our servers and online shops
                                                                                                                                  People For Our Planet” as regards ecological-                                 Eco Aware Stores programme at our           will excessively use renewable energy.
                                                                                                                                                                                          DEVELOPMENT
                                                                                                                                  ly-sound production, chemical safety in manu-                                 stores, as part of which we will, for
                                                                                                                                                                                       IN THE BUILDINGS                                                    • 2023: All new buildings with eco
                                                                                                                                  facturing, elimination of open-loop packaging                                 example optimise the operations of
                                                                                                                                                                                        OF THE CENTRAL                                                       certification (BREEAM or LEED).
                                                                                                                                  and eco-friendly solutions in the buildings of the                            the HVAC systems and replace all
                                                                                                                                                                                         HEADQUARTERS           lights with energy-saving LED lamps.       • 2025: 100% of stores covered
                                                                                                                                  central headquarters and the retail network.
                                                                                                                                                                                             AND RETAIL         Whenever we were in the position to         by the Eco Aware Stores programme.
[Reporting topic: Sustainable Fashion] [GRI 103-1] [GRI 103-2] [GRI 103-3]

                                                                                                                                                                                              NETWORK           choose the energy provider, over 25%
                                                                             Pillar of the strategy Targets met in the 2020/21 reporting year Long-term goals to be reached by 2025                             of the energy consumed by our stores
                                                                                                                                                                                                                came from renewable sources (mostly
                                                                                   ECO AWARE –        We began the implementation of          • 2021: 25% of all clothes produced by                            wind and water).
                                                                                      PRODUCT,        the Eco Aware Production scheme           LPP are Eco Aware                                               In selected stores, we started testing
                                                                                                      in the field of water management                                                                           telemetry systems for the monitoring
                                                                                   PRODUCTION,                                                • 2021: 30% factories in Asia are part
                                                                                                      and energy supply. Because of the                                                                         and management of electricity use.
                                                                                         SALES                                                  of the Eco Aware Production scheme.
                                                                                                      COVID-19 pandemic the programme
                                                                                                      was redesigned for the purposes         • 2023: 100% denim factories are part                             Some of our outlets were fitted
                                                                                                      of remote audits.                         of the Eco Aware Production scheme.                             with the SolarCool technology that
                                                                                                                                                                                                                uses solar energy to cool the air-con-
                                                                                                      18.6% of the products offered by LPP    • 2023: Collection of used clothes
                                                                                                                                                                                                                ditioning system.
                                                                                                      brands and 32.4% Reserved products        in 100% stores.
                                                                                                      are Eco Aware collections.                                                                                88 of our stores are located in shop-
                                                                                                                                              • 2023: PLN 1m invested in new
                                                                                                                                                                                                                ping centres with BREEAM certifica-
                                                                                                      We launched a series of consultations     technologies of recycling textile
                                                                                                                                                                                                                tion; one in a shopping centre with
                                                                                                      with 40 suppliers from Southeast          waste.
                                                                                                                                                                                                                LEED certification.
                                                                                                      Asia to bring their operations into     • 2025: 50% of all Reserved
                                                                                                      conformity with the Eco Aware             garments are Eco Aware.
                                                                                                      Production standard. As a result,
                                                                                                      already 16 factories produce            • 2025: Our carbon footprint
                                                                                                      collections in this standard,             is reduced by 15%.
                                                                                                      and more are preparing for it.
                                                                                                      We reduced our CO2 emissions
                                                                                                      by 14%.

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LPP. INTEGRATED REPORT FOR 2020/21 | LPP PROFILE AND BUSINESS MODEL                                                ABOUT THE COMPANY | OUR BUSINESS MODEL | THE ORGANISATION’S EXTERNAL ENVIRONMENT |
                                                                                                                                                                                            LPP IN THE FACE OF THE COVID-19 PANDEMIC

                            1.2.6.
                            UN SUSTAINABLE DEVELOPMENT
                            GOALS 2015–2030
                                                                               • LPP is a fully omnichannel organization            • We work for the development of Gdańsk,                  • We work to achieve the ambitious goals of our
                            As LPP, we contribute to the achievement
                                                                                 that successfully integrates the physical            Cracow, and the city districts where our offices          sustainable development strategy “For People
                            of selected goals of the 2030 Agenda for
                                                                                 and e-commerce channel.                              are located.                                              For the Planet”, which include increasing the
                            Sustainable Development adopted by the UN
                                                                               • Since 2016 we have invested PLN 180m               • We respond to the needs of the communities                share of more ecologically-sound collections
                            General Assembly in 2015. We identify areas of
                                                                                 into fashion tech, including the introduction        where we operate.                                         (Eco Aware), limiting our use of plastics or
                            our impact and take actions that are consistent
                                                                                 of RFID hard tags.                                 • LPP is an active participant in the life                  reducing our carbon footprint.
                            with our business activity and our approach to
                                                                               • We are developing an advanced and diverse            of Brześć Kujawski, focusing on supporting              • We completely ended the use of non-recycled
                            social involvement.
                                                                                 logistic capacity that includes a network of         the education of the youngest residents                   poly mailers in e-commerce packages.
                                                                                 Distribution Centres and Fulfillment Centres          of the commune.
                                                                                                                                                                                              OUTCOMES IN 2020/21:
                                                                                 in strategic locations in Poland and abroad.
                                                                                                                                    OUTCOMES IN 2020/21:                                      • Reduction of total GHG emissions
                                                                               OUTCOMES IN 2020/21:

                                                                               •   98.9%               online orders
                                                                                                                                    •   PLN 6.9m                    in assistance
                                                                                                                                        provided as part of the #LPPhelps campaign
                                                                                                                                                                                                per item sold for the LPP Group

                                                                                                                                                                                                   2.2%
                                                                                                                                                                                                  by

                            • Our employees are offered numerous develop-
                                                                               •
                                                                                   delivered on time

                                                                                   23m          online orders filled
                                                                                                                                    •   43     organizations supported by the LPP
                                                                                                                                        Foundation
                                                                                                                                                                                              • Reserved and Mohito online orders

                                                                                                                                                                                                  100%               free from single-use plastics
                              ment programs and training opportunities.
                            • Working in collaboration with colleges and
                              universities, we support the education of
                                                                               •   259m             items of clothing               •   115        LPP employees sewing face masks            •   300 tonnes
                              young designers and make it possible for them
                              to gain work experience.
                                                                                   distributed annually
                                                                                                                                          59
                                                                                                                                        and         employees involved in other
                                                                                                                                        volunteering projects
                                                                                                                                                                                                  of plastic saved

                            • We help to improve the quality of education
                              provided to children and young people
                              in the areas where we invest.

                            OUTCOMES IN 2020/21:
                                                                               • Diversity is a priority in our company.
                            • Nearly   71,000           hours of training
                              provided to the LPP Group employees
                                                                               • Over a half of all managerial positions
                                                                                 in our company are filled by women.                 • The share of more ecologically-sound fabrics
                                                                                                                                                                                              • LPP is a member of the United Nations Global
                                                                                                                                                                                                Compact, the world’s largest initiative that
                                                                                                                                      in our collections grows constantly.                      bright together companies working towards
                                                                               • We employ people with disabilities and offer
                            • Constant collaboration with   8   colleges         them professional development opportunities.
                                                                               • We support employee volunteering.
                                                                                                                                    • We implement the Eco Aware Production
                                                                                                                                      programme in the field of water manage-
                                                                                                                                                                                                sustainable development.
                                                                                                                                                                                              • We joined the Zero Discharge of Hazardous
                                                                                                                                      ment and energy supply. We carry out quality              Chemicals (ZDHC) aimed to eliminate hazard-
                                                                               • Our suppliers are required to protect human
                                                                                                                                      checks along the supply chain.                            ous chemical substances from the clothing
                                                                                 rights, employee rights and safety standards.
                                                                                                                                    • Having joined the Zero Discharge of Hazard-               industry value chain.
                                                                               • Through the LPP Foundation, we support
                                                                                                                                      ous Chemicals (ZDHC), we became involved in             • We signed the Polish Plastics Pact that work
                                                                                 people facing social exclusion.
                                                                                                                                      the adopting of a list of hazardous substances            towards closing the loop for plastics.

                            • LPP is one of the largest taxpayers in Poland    OUTCOMES IN 2020/21:                                   that are banned in clothing manufacturing.
                              and the largest private taxpayer on the Polish
                              coast of the Baltic. We support the develop-     • Over    60%        of women in managerial
                                                                                 and executive positions at the LPP central
                                                                                                                                    • In Poland we collect used garments and give
                                                                                                                                      a second life to them by donating them to
                                                                                                                                      people in need.
                                                                                                                                                                                              OUTCOMES IN 2020/21:

                                                                                                                                                                                              •   23     factories in Pakistan and    42
                              ment of local businesses.
                            • Nearly 22,000 people is on our payroll
                              in Poland and abroad.                                headquarters and over    93%           in LPP
                                                                                   Retail, hold managerial and director positions
                                                                                                                                    OUTCOMES IN 2020/21:
                                                                                                                                                                                                  in Bangladesh where our collections are
                                                                                                                                                                                                  manufactured are now part of the ZDHC.
                            • We implement good practices in the supply
                              chain, promoting human rights, employee
                              rights and improved safety in our Asian          •   235        employees with disabilities
                                                                                                                                    •   18.6%             – the share of Eco Aware
                                                                                                                                        products in all LPP collections
                              suppliers’ factories.                                at the LPP Group

                            OUTCOMES IN 2020/21:                               • The LPP Foundation donated more than
                                                                                                                                    •   17,977                all quality checks (including
[GRI 102-12] [GRI 102-13]

                                                                                                                                        remote ones) carried out by LPP in factories and
                            •   197       audits focusing on occupational          PLN 353,000                                          the distribution centre
                                health and safety, working conditions and
                                human right in our suppliers’ manufacturing
                                                                                   to support local communities and projects
                                                                                   preventing social exclusion                      •   5.3 tonnes                     of clothes
                                                                                                                                        collected and donated since 2018
                                plants
                                                                               •   5%       gender pay gap (compared to
                                                                                   the 19.9% national average in Poland,
                                                                                   according to state statistics)

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