International Education State of Play - April 2021 Where students are (& aren't) going and why - Study Gold ...
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International Education State of Play
Where students are (& aren't) going and why.
April 2021
Rod Hearps
Vice President, Asia Pacific
ICEF GmbH
AGENDA • Psychology 101 - what do students (& parents) want? • Australia + competitor destination market “round up” • Help your agents to help you • Agent concerns for 2021 • Government policies are key • Rise of Online Learning + Edtech investment • Study Abroad vs Online vs Hybrid • Rise of Agent Aggregators • Rise of Transnational Education ICEF 2
PSYCHOLOGY 101 - WHAT STUDENTS / PARENTS WANT
• Hope, opportunity (work / residency), honesty, certainty, face to face, immersion,
interaction with locals + other nationalities, safety
• Australia’s reputation has been damaged by repeatedly raising then dashing hopes
• NZ never extended hope. More upfront / honest.
• Canada offered hope, then set about creating ways to deliver
• Agents, students & parents are becoming more & more pragmatic
• Despite ongoing COVID, students still want to go abroad to study / work / experience
• Demand for in-person learning is high. > 50% of international students will consider
switching destinations for chance to begin face-to-face learning asap
• Students will go wherever & whenever opportunities open & agents will help them
• International students increasingly willing to switch destinations for in-person learning
ICEF 3
AUSTRALIA
• “There is a queue, and Australians are in
the front of the queue.” 13 Nov 2020
• Coronavirus: Australia scraps plans to
allow foreign students back
• Australia needs to know students won’t
wait forever. We will go elsewhere.
• Drastic decline in 2020 visa lodgements
(all sectors) down 144,000 = 3 times the
(last biggest) decline experienced in 2010
• Jan 2021 independent ELICOS visa
lodgements down 97% on Jan 2020
ICEF 4NEW ZEALAND
• Borders closed. Immigration NZ suspended temporary (inc. student) visa applications
from outside NZ on 10 Aug 2020. Still in effect. Down from 86K to 39K students.
• Immigration NZ permanently closed offices in Mumbai, Manila & Pretoria in March 2021
• 250 PhD students entered in 2020 + 1,000 tertiary-level students due from April 2021
• Rebuilding foreign student numbers will take 10 years, MPs told by Ed NZ.
• Foreign students in country fewer than half normal number – inc. stats by sector & origin
• New Zealand takes next step in recovery plan with major pathways initiative
• The Global NZ Education Pathways Initiative is a partnership between Ed NZ, all 8 NZ
uni's + the UK's University Consortium (NCUK). Now also open to other partners.
• From Dec 2020 NCUK’s 81 Study Centres offer pathway qualifications to students in 30
countries = take foundation studies @ home then progress to NZ bachelor’s or master’s
ICEF 5CANADA
• Re-opened borders to international students on 20 October 2020
• Students can enter to attend designated learning institutions (DLI’s), which must
have approved COVID readiness plan. 558 institutions on the DLI list at 27 Oct 2020.
• Most study is online. Planning for Sept 2021 resumption of on campus study.
• Students can enter and study online
• Canada’s foreign enrolment fell 17% in 2020 - 10 Mar 2021
• Canada opens new immigration pathway for international graduates - 15 Apr 2021
• From 6 May 40,000 int'l graduates in Canada eligible for immigration stream to PR
• 50K spots for (non-resident) workers employed in healthcare / frontline industries
ICEF 6CANADA – MORE REASONS WHY …
• Canada: International students can complete studies 100% online & still be eligible
for post-study work permit - 17 Feb 2021
• Canada toughens testing & quarantine requirements for international arrivals - 1 Feb
• Extension for international students with post-graduation work permits - 13 Jan 2021
• Canada shares list of institutions approved to welcome int’l students - 28 Oct 2020
• Canada to open border to international students - 5 Oct 2020
• Canada expands post-graduate work permit eligibility for impacted students - 2 Sep
• ICEF Exchange podcast: Building safe student corridors: A case study - 2 Sep 2020
ICEF 7USA
• Students can enter and study online. Hopes for Sept 2021 intake for on campus study.
• Issues securing visas as many embassies offering limited or no services
• Will more colleges require vaccinations for students returning to campus in Sept
2021? 31 Mar 2021
• Rutgers U announce students must be vaccinated before (or on) arrival in Sept 2021
• Research shows many students favour mandated vaccination for in-person study
• International student enrolment in the US fell nearly 18% in 2020 24 Mar 2021
• Down 17.9% in 2020 vs 2019. New int'l enrolments down 72%.
• US ends suspension of working visa programmes amid calls for restoration of visa
processing services 5 Apr 2021
ICEF 8UK
• Students can enter UK to study online.
• Since Jan 2021 only students in “hands-on” courses allowed in-person teaching
• Uni students in England can return to face-to-face classes from 17 May 2021
• UK ELT providers revise outlook for sectoral recovery to 2022 17 Mar 2021
• 2020 ELT student numbers fell by 79% & student weeks by 65% vs 2019
• International students can apply for UK Graduate Route from 1 July 2021 24 Mar 2021
• Students with bachelor’s degrees or higher obtained from UK HEIs can apply for post-
study work rights of up to 2 years (3 for PhD students) beginning 1 July 2021
• UK “standout performer” in international student recruitment race - 30 Nov 2020
ICEF 9HELP YOUR AGENTS TO HELP YOU
• Survey (775 agents in 19 countries) report from M Square Media (MSM), Online
Recruitment: Agent Toolkit, Challenges, and Gaps to Fill
• 63% “highly” optimistic for coming 12 months
• Widespread acknowledgement various factors could make recruitment difficult
• Webinars hosted by institutions essential to help promote institutions & countries
• 2/3 agents used online + in-person counselling in 2020, while 35% worked only online
• 36.5% said a major challenge was limited or no online marketing materials provided
by institutions + 35.5% were frustrated by “limited university partnerships”
• Agents & students need more communication & support from educators now: regular
updates on what's happening in destination country & institutions
• See International survey of education agents reveals optimism for 2021 – 27 Jan 2021
ICEF 10AGENT CONCERNS FOR 2021
Agent concerns over potential problems that could affect
recruitment in 2021. M Square Media (MSM), Online
Recruitment: Agent Toolkit, Challenges, and Gaps to Fill
ICEF 11AGENTS SAY: GOVERNMENT POLICIES ARE KEY
• 62% sent students to Canadian HEIs, 22% to UK, 8% to Aust., 2% to US & 6% other
• Canada: adjusted study permits to allow 100% online study, increased flexibility for
post-grad work permits, allowed students to enter Canada as of Oct 2020
• UK strong in 2020, with record numbers of non-EU students enrolling in UK HEIs.
Strong post-study work & immigration routes were key.
• US poor in 2020 due to Trump policies + anti-immigrant rhetoric + rampant COVID
• MSM predicts US rebound in 2021 due to Biden policies + strong vaccination roll-out
+ borders remaining open
ICEF 12RISE OF ONLINE LEARNING
• Demand for online learning and alternative credentials surges during COVID-19
• En masse move to online learning a “Netflix moment” for Higher Ed
• Legitimate alternatives to College degrees are emerging. Eg. Google’s six month
certificates which, for Google hiring purposes, are equated to full degrees
• EdTech companies in rapid growth, with many increasing user base via FOC offers
• China’s online tutors Koolearn, GSX & Youdao enrolled 10 mill students in FOC courses
• Coursera recorded 520% increase in enrolments from mid-March to June 2020
ICEF 13EDTECH INVESTMENT ICEF 14
STUDY ABROAD VS ONLINE VS HYBRID
• Group of 8 unis question value of more online ed in driving recovery 1 April 2021
• Go8 uni’s have played down calls to ramp up presence in crowded field of online ed,
saying studying IN Australia is main drawcard
• Indonesia targeting extra 57 million skilled workers by 2030 & India aiming to train
over 400 million by 2022.
• Due to internet access & speed issues + low acceptance of online learning in many
Asian markets, hybrid training models often more attractive than purely online
• What about the 20 million students that didn’t study abroad last year?
ICEF 15RISE OF AGENT AGGREGATORS
• Agent aggregators – single unified platforms that communicate with, monitor and pay
agents – are flexing muscles as HEIs try to accelerate out of the pandemic
• Institution brands are being leveraged to secure traffic for aggregators, both in terms
of student engagement + growing networks of sub-agents
• Meteoric rise backed by $ millions in investment, esp. from Edtech venture capitalists
• ApplyBoard CAD 242 million, Adventus.io AUD 12 million, Global Study Partners,
Accelerate (by EduCo), MSM Unify (by M Square Media), StudyMe, StudentApply
• The rise of edtech 4.0 – is a recruitment revolution coming? 17 Mar 2021
• Risks to universities from the rise of agent aggregators 30 Mar 2021
ICEF 16RISE OF TRANSNATIONAL EDUCATION
• Increased emphasis on delivering training to students in home countries, whether in-
person or online
• Uni of Nottingham (UK) foresees a new age for transnational education (TNE),
predicting a "new lease of life" for TNE. 2 campuses in China + 1 in Malaysia.
• US uni campuses in South Korea reporting strong enrolments, as is RMIT‘s campus
in Vietnam
• Monash has campuses in Malaysia, China, India & Italy + one planned for Indonesia
• Five years to recover global mobility, says IHE expert 26 Mar 2020
• Education NZ invites proposals to establish New Zealand Education Centres globally
- to be open for initial student intakes by 2022
ICEF 17IN CONCLUSION
• Australia has navigated major downturns in the past, often taking 5 to 6 years to recover
• This recovery more complex due to global nature of impact + many unpredictable factors
• Recovery for Australia is not solely dependent upon Australia's actions
• Agents, students & parents becoming more & more pragmatic
• Despite ongoing COVID, students still want to study abroad
• Demand for in-person learning is high. > 50% of international students will consider
switching destinations for chance to begin face-to-face learning asap
• Students will go wherever & whenever opportunities open & agents will help them
• Open borders + attractive visa & immigration policies will be key to recovery
ICEF Agent Voice Agenda 18THANK YOU! Questions and / or feedback: rhearps@icef.com Subscribe to ICEF Monitor @ https://monitor.icef.com/subscribe/
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