International Journal for Industry, Research and Application
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CHINA SPECIAL
Is China’s new climate
policy a game changer for
International Journal
the aluminium industry?
Sorting and recycling of
alufoil – technologies
and new developments
Intralogistics made fit
– without production
for Industry, Research
downtime
Commercialization of
inert anodes technology
makes progress
Measuring distortions
in international markets:
the case of below-
© EAFA
and Application
market finance
Volume 97 · June 2021
International Journal for Industry, Research and Application 6
Media Data 2022
1
Media Data 2022
Contents
International ALUMINIUM Journal - At a Glance 3
CHINA SPECIAL
Is China’s new climate
policy a game changer for
the aluminium industry?
Sorting and recycling of
alufoil – technologies
and new developments
Intralogistics made fit
– without production
downtime
Commercialization of
inert anodes technology
makes progress
Print 7 Digital 15
Measuring distortions
in international markets:
the case of below-
© EAFA
market finance
Volume 97 · June 2021
International Journal for Industry, Research and Application 6
Further Portfolio 25 Contact 28 Additional Information 31
2
Media Data 2022
At a Glance
Print run
Print → International Aluminium Journal
The independent trade journal is read worldwide in
CHINA SPECIAL
the aluminium industry. Industry, market and company
reports, technology specials on individual industry Ø 4,550
segments and research articles speak directly to the Copies per issue, as of July 2021, IVW-verified
Is China’s new climate
policy a game changer for
the aluminium industry?
Sorting and recycling of
decision-makers.
alufoil – technologies
and new developments
Intralogistics made fit
– without production
downtime
Commercialization of
inert anodes technology Page impressions
makes progress
Ø 14,200
Measuring distortions
in international markets:
the case of below-
© EAFA
market finance
Volume 97 · June 2021
International Journal for Industry, Research and Application 6
ONLINE → alu-web.de Source Google Analytics,
monthly average 06/2020-06/2021
The website and newsletter bring the latest industry,
technical, product and application news from the
Newsletter RECIPIENTS
world of aluminium to the target group
540
per dispatch (as of July 2021)
3
Media Data 2022
Topics 2022
Month Jan./Feb. March April May June July/Aug. Sept. Oct. Nov. Dec.
Issue 1/2 3 4 5 6 7/8 9 10 11 12
Topics
Deadline 20/01/2022 22/02/2022 17/03/2022 19/04/2022 17/05/2022 14/07/2022 16/08/2022 15/09/2022 13/10/2022 17/11/2022
Publication date 07/02/2022 10/03/2022 04/04/2022 05/05/2022 07/06/2022 01/08/2022 01/09/2022 04/10/2022 02/11/ 2022 05/12/2022
efficiency, sustainability
The international rolling
The international rolling
TMS 2022 primary and
Primary and secondary
ET'22 the international
2.) Energy & resource
secondary aluminium
Special ALUMINIUM
Aluminium casting,
aluminium industry
ALUMINIUM 2022
ALUMINIUM 2022
pre-trade fair issue
1.) Cast aluminium
extrusion industry
extrusion industry
The international
trade fair edition
machining and
Range of topics
recycling
industry
industry
industry
China
Metallurgical industry W b b W b b
Extrusion industry W b b b b W b
Rolling industry W b b b b W b
Foundry / mould casting b W b b b W
Recycling industry b W b W b W
Heat treatment b b b b b b b b b b
Furnace technology b b b b b b b b W
Joining and welding b b b b b b
Surface b b b b b b
Measurement technology/inspection systems b b b b b b b
Processing b b W b b b b b
Main focus W Reports b
4
Media Data 2022
Topics 2022
Profiles, Profiles, Profiles, Profiles,
Rolled Rolled
Market & application Profiles sheet metal, sheet metal, sheet metal, sheet metal, Profiles Castings
products products
castings castings castings castings
Technology b b b b b b b b b b
Company news b b b b b b b b b b
Special
Special features component in
Mandarin
TRADE FAIRS & CONFERENCES 2022
TMS Annual Meeting & Exhibition, Anaheim,
27 Feb - 3 Mar 2022 b
California, USA
Metav, Düsseldorf, Germany 8-11 March 2022 b
ET'22, Orlando, Florida, USA 3-5 May 2022 b
Metef, Bologna, Italy 9-11 June 2022 b
ALUMINIUM CHINA, Shanghai, China 6-8 July 2022 b
ALUMINIUM 2022, Düsseldorf, Germany 27-29 Sept 2022 b b
EuroBlech, Hanover, Germany 25-28 Oct 2022 b
Arabal Date TBC
Main focus W Reports b
5
Media Data 2022
Target Groups
Primary and secondary Aluminium semi-finished Equipment and technology Trade
aluminium industry products industry partners
Decision-makers in the smelters and Companies and managers from the Suppliers to the aluminium industry and Global companies trading in aluminium
smelting plants. extrusion plants, rolling mills, foundries and solution providers in the field of energy and and aluminium semi-finished products.
forming technology sectors. resource efficiency.
6
Media Data 2022
Print
7
Media Data 2022
Print
Member of the Informationsgemeinschaft zur Feststellung der Verbreitung
von Werbeträgern e.V. (Information Association for the Determination of the
Distribution of Advertising Media).
Print run Actual distributed
circulation
CHINA SPECIAL
4,550 4,513
Is China’s new climate
policy a game changer for
the aluminium industry?
Sorting and recycling of
alufoil – technologies
and new developments
Copies per issue on average for the period 1 July 2020 to 30 June 2021
Intralogistics made fit
– without production
downtime
Commercialization of
inert anodes technology
makes progress
Measuring distortions
in international markets:
the case of below-
© EAFA
market finance
Volume 97 · June 2021
International Journal for Industry, Research and Application 6
Distribution Details & Print Specifications
Analyses of print runs and information on prices, discounts, formats as well Additional information
as technical specifications can be found here: from page 31 onwards
8
Media Data 2022
Advertisements
1/1 page 2/3 page landscape 2/3 page portrait Junior page 1/2 page landscape 1/2 page portrait 1/3 page landscape
Bleed: 210 x 297 mm Bleed: 210 x 194 mm Bleed: 132 x 297 mm Bleed: 148 x 194 mm Bleed: 210 x 148 mm Bleed: 100 x 297 mm Bleed: 210 x 102 mm
Type area: 188 x 272 mm Type area: 188 x 180 mm Type area: 124 x 272 mm Type area: 140 x 180 mm Type area: 188 x 134 mm Type area: 92 x 272 mm Type area: 188 x 88 mm
€ 3,990 € 3,190 € 3,190 € 2,370 € 2,140 € 2,140 € 1,630
1/3 page portrait 1/4 page landscape 1/4 page 2-column 1/4 page portrait 1/8 page landscape 1/8 page 2-column 1/8 page 1-column
Bleed: 68 x 297 mm Bleed: 210 x 79 mm Bleed: 100 x 148 mm Bleed: 52 x 297 mm Bleed: 210 x 45 mm Bleed: 100 x 79 mm Bleed: 52 x 148 mm
Type area: 60 x 272 mm Type area: 188 x 65 mm Type area: 92 x 134 mm Type area: 44 x 272 mm Type area: 188 x 31 mm Type area: 92 x 65 mm Type area: 44 x 134 mm
€ 1,630 € 1,090 € 1,090 € 1,090 € 700 € 700 € 700
Bleed plus 3 mm bleed overleaf
9
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Special Formats
Bound inserts Supplements Affixed advertising material
Scope: 2-8 pages Format: min. 105 x 148 - max. 200 x 283 mm Affixed postcards/product samples/CDs/brochures.
Weight: 130 - 170 g/m² Weight: 25-50 g Only in conjunction with an advertisement or
Format: 216 x 303 mm untrimmed Prices for heavier inserts and partial occupancy on request bound insert, plus adhesive costs and additional
Special formats on request Submission of a sample required distribution costs. Partial circulation on request.
Submission of a sample required Submission of a binding sample required.
from € 314/thousand
from € 3,380 from € 700
10Media Data 2022
Special Pages
Cover pages
More attention due to the exclusive placement
on the cover and the high quality paper.
Reserve your premium placement in good time!
LIGHT METAL Cover pages:
EXTRUSION PRESSES 210 x 297 mm, plus 3 mm bleed all around
Inside cover page, 4c: € 4,440
CHINA SPECIAL
Is China’s new climate
policy a game changer for
Inside back cover, 4c: € 4,170
the aluminium industry?
Sorting and recycling of
alufoil – technologies
Back cover, 4c: € 4,440
and new developments Dummy block handling
Intralogistics made fit
– without production
downtime
Commercialization of
inert anodes technology
makes progress
Measuring distortions
in international markets: 45 MN direct-indirect extrusion and tube press Extruded aluminum tubes
the case of below-
© EAFA
market finance
HIGH PRODUCTIVITY AND EXCELLENT SECTIONAL QUALITY
Modern light metal extrusion presses from SMS group offers you a full range of services from
SMS group are used to produce sections and tubes a single source: from customized engineering
from aluminum and aluminum alloys for a wide through pioneering, high-availability and high-
range of industrial applications. A special feature reliability facilities to self-developed, sophisticated
is the front loader design further developed by control systems, tool management, block reports,
Volume 97 · June 2021
International Journal for Industry, Research and Application 6 SMS group. It is the most modern extrusion
technology to date and has established itself
all around the world. The benefits are high
productivity as well as excellent sectional quality.
production control computer connection as well
as practical technology software. Let’s add value
along the entire value chain, together.
Leading partner in the world of metals
SMS group GmbH
Ohlerkirchweg 66
41069 Mönchengladbach, Germany
Phone: +49 2161 350-1450
Fax: +49 2161 350-1859
extrusionpresses@sms-group.com www.sms-group.com
11Media Data 2022
Native Advertising: Print Advertorials
Offer your target group added content value with a print Advertorial basic Advertorial premium
advertorial. It is similar in layout to the editorial contributions
in the magazine and is marked as an "advertisement".
Here you have space for your beneficially placed,
promotional content – this is placed directly in the editorial
environment with the look & feel of the magazine, which
increases the credibility of your advertising message and
boosts relevance among readers.
Your benefit
Delivered article in the text/image standard of the magazine. Article optimised or newly created by the editorial team with
The focus should be on the added value of the content for the text/image standard of the magazine. The focus should be
This format is particularly suitable for drawing the attention the reader. Placement in the editorial environment with on the added value of the content for the reader. Placement in
of your target group to your brand or product. You provide advertisement identification. the editorial environment with advertisement identification.
us with the images and you can choose to supply the text
yourself or have it professionally produced or revised by Specification Specification
our specialist editorial team. u Your texts are taken over 1:1 as delivered u Your texts will be optimised or newly created in terms of
u You can send us image material target group relevance, technical journalism and content.
u 1 correction loop incl. u You can send us image material
Thinking across channels: u Advertisement identification u 1 correction loop incl.
Book a cross-media campaign u Advertisement identification
with online and print advertorial!
Price e.g. for a 1/1 page*: € 3,990 Price e.g. for a 1/1 page*: € 5,425
*Further ad formats possible; prices on request.
12Media Data 2022
Corporate Publishing
Content with added value – tailored to your needs and goals
We design your individual target group communication
and increase your profile. Classically as a print product,
as a digital magazine with image galleries, videos, audio
commentaries or via podcasts. The medium and content
are optimised for your communication to customers,
employees, press or multipliers.
The specialist content is exclusively aimed at your industry
and your specific target group. Present your company and
its products, innovations or personnel changes. Schlütersche
handles all of the agency work for you and creates content
Newsletter that gets you noticed and influences purchasing decisions.
We will be happy to advise you on suitable solutions.
Price on request
13Media Data 2022 Furnace charging with Transfer to the casting furnace
1.5 Casthouse
molten metal
Delivery Directory
Überführung in Gießofen
Formategießerei
Ofenbeschickung mit Flüssigmetall
drache Umwelttechnik
GLAMA Maschinenbau GmbH GmbH
see Anode rodding 1.4 werner-v.-Siemens-Straße 9/24-26
D 65582 Diez/lahn
Furnaces Telefon 06432/607-0
casting machines Telefax 06432/607-52
transport crucibles Internet: www.drache-gmbh.de
info@bartz-maschinenbau.de
www.bartz-maschinenbau.de Could not find your Gautschi
List of sources of supply Engineering GmbH
„keywords“? see Casting equipment 3.1
Your entry in the delivery directory –
Please ask for ourothers
complete GLAMA Maschinenbau GmbH
be found where are looking for you! see Anode rodding 1.4
Dross skimming, Furnace charging, Furnace „Supply sources for the
cleaning, Furnace refractory protection, aGV 1 line continuous text 2 mm height € 5.50
(automated Guided Vehicles) aluminium industry“. Transport of liquid metal
Logo in colour per 1 mm height € 5.50
Phone: +31 315 683941 E-Mail: anzeigen@giesel.de to the casthouse
Logo in black/white per 2 mm height € 5.50
info@hencon.com www.hencon.com Transport v. Flüssigmetall in Gießereien
Bartz GmbH
Up to 35 characters per line. see Casthous (foundry) 1.5
Ingot Casting
All prices perLine
column and issue. GLAMA Maschinenbau GmbH
see anode rodding 1.4
HERTWICH EnGInEERInG GmbH Bartz GmbH
Maschinen und Industrieanlagen If at least see Casthous (foundry)
2 categories 1.5
are occupied, there is the possibility of
weinbergerstraße 6, a-5280 Braunau am Inn
a cross-reference. A logo without contact details refers to the
Treatment of casthouse
Phone +437722/806-0
Fax +437722/806-122 main entry. off gases
E-Mail: info@hertwich.com Behandlung der Gießereiabgase
Internet: www.hertwich.com Melting/holding/casting furnaces
Minimum runtime
Schmelz-/Halte- 6 months.
und Gießöfen Gautschi
Example entry: Engineering GmbH
Gautschi see Casting equipment 3.1
10 mm - logo coloured = 10 x € 5.50 = € 55.00
Engineering GmbH
7 lines of contact details = 7 x € 5.50 = € 38.50
see Casting equipment 3.1
Total price: € 93.50see
perAnode
issue production 1.3
1.6 Casting machines
Gießmaschinen
see Casting equipment 3.1
HERTWICH ENGINEERING GmbH
14 see Casthouse (foundry) 1.5
GAPCast TM: the Swiss casting solutionMedia Data 2022
Digital
15Media Data 2022
Digital Alu-Web.de
Page impressions Visits LENGTH OF VISIT
Ø 14,200 Ø 4,400 ~ 2 min
Source Google Analytics, Source Google Analytics,
monthly average 06/2020-06/2021 monthly average 06/2020-06/2021 per visit to the website
Newsletter recipients
~ 540
per dispatch (as of July 2021)
The newsletter is published weekly.
Data delivery:
Analyses of reach and information on prices,
discounts, formats as well as technical specifications
Additional information
can be found here:
16Media Data 2022
Newsletter Alu-Web.de
Newsletter – sponsoring Newsletter – text ads Stand-alone newsletter
Newsletter Newsletter Newsletter Newsletter
Premium banner Full banner Text ads are structured like our articles and marked Content is provided by the client and sent to
Placement above the first article. Placement in the middle section of the with the word "advertisement". They contain 1 image Alu-Web newsletter subscribers.
Format: 468 x 60 px newsletter between the individual news items. (150 x 150 px), 1 headline (approx. 55 characters), Content, layout and design is adapted to the
Format: 468 x 60 px 1 teaser text (approx. 300 characters) with a link to look and feel of the regular newsletter. Incl. one
your chosen URL. correction loop.
€ 360 € 190 € 230 € 980
per dispatch per dispatch per dispatch per dispatch
Outlook cannot display animated banners.
17Media Data 2022
Banners Alu-Web.de
Superbanner Skyscraper Widescraper Rectangle Native teaser
Above the horizontal navigation bar. Right edge of the screen, appears on all pages, Cross-page advertising format to the right of the In the right-hand column on the main page Native teaser in the text/image standard of the
Cross-page advertising format. including the homepage. Not displayed on content. Not displayed on mobile devices. and the sub-pages. Minimum runtime 3 website with placement on the homepage in
mobile devices. months. the content area & run-of-site. Displayed on
mobile devices.
Size Size Size Sizes Sizes
728 x 90 px 120 x 600 px 160 x 600 px 250 x 80 px Image format 16:9 (width max. 640 px)
€ 99 per month Title line max. 55 characters
250 x 150 px Teaser text max. 156 characters
€ 520 € 670 € 870 € 130 € 1,090
per month per month per month per month per month
Note for all banners: in rotation with max. 5 advertising formats
18Media Data 2022
Retargeting Alu-Web.de
Get a better result for your campaign with
multiple approaches: extend your banner Our website with
Visitors Set marker
advertising with retargeting and benefit twice! your banner
1.
Mark
Here's how it works users
All users who visit our website are tagged. If a
user then visits another website from our "Top
100 AGOF" marketing network , we will also
display your banner there. Marked Find users on other Your banner will be
visitor websites displayed there again
We determine together in advance how many 2.
Reach
ad impressions (insertions) we will realise for users again
your banner in this environment. At the end of
the runtime, you will also receive a report on the
exact reach achieved by your campaign. and much more.
Price from € 1,000. Details and further information on request.
19Media Data 2022
Native Advertising: Online Advertorials Alu-Web.de
Advertorials offer plenty of space for your advertising Advertorial basic Advertorial premium
content and are placed directly in the editorial
environment in the look and feel of our media brand.
This format is particularly suitable for drawing the
attention of your target group to your brand or product.
Your benefit
You receive a placement on the homepage as well as
a microsite in the text/image standard of our website
– incl. links to your website in the text.
Microsite & native teaser in the text/image standard of the website with Microsite & native teaser in the text/image standard of the
placement on the homepage. In rotation with max. 5 advertising formats. website with placement on the homepage. In rotation with
In the process, you benefit from a credible
Displayed on mobile devices. max. 5 advertising formats. Displayed on mobile devices.
environment, a high level of attention and target
group-specific reach for your content. You can supply
Specification Specification
the content yourself or have it professionally created
(Further details on formats and technical data here) (Further details on formats and technical data here)
by our editorial team. Optionally, we can also promote
u Your texts are taken over 1:1 as delivered u Your texts are optimised or newly created to be relevant
your advertorial in our newsletter.
u Please send us image material € 1,340 to the target group, in terms of specialist journalism and
u Advertisement identification Runtime 1 month content
Thinking across channels: u Please send us image material
Book a cross-media campaign u Range boost can be booked separately at special rates u Advertisement identification
with online and print advertorial! 1 text-image ad in the newsletter during the runtime; price on request u Reach boost incl.
1 text-image advertisement in the € 2,390
newsletter during the runtime Runtime 1 month
20Media Data 2022
Native Advertising: Sponsored Article Alu-Web.de
The sponsored article is a beneficially placed text created Sponsored article
for you by our editorial team that is clearly geared towards
Full article incl. native teaser in the text/image standard of the website.
the needs of your target group. The informative article will be
Displayed on mobile devices.
designed so you attract maximum attention in the editorial
environment and at the same time, are perceived as a neutral
Specification
expert .
(Further details on formats and technical data here)
Editorial texts are newly created for you in a target group-relevant, search
Your benefit engine-optimised and specialist journalistic manner. The prerequisite is that
the text is useful in terms of content and not promotional.
You will receive a fully-fledged article created by our
editorial team, including a native teaser in the text/image u Range package incl.:
standard of our website and will be named as the sponsor of We promote your sponsored article with targeted measures via suitable
the article – including a link to your website. The sponsored channels to achieve the maximum traffic for you and constantly optimise
article always includes the target group-specific and search the content for Google, etc.
engine-optimised text rewrite and is constantly reach and u Unlimited runtime; active promotion for approx. 4 months
Findable in
SEO-optimised during the four-month runtime for the u Reporting with the most important key figures at the end of the campaign
search engines
maximum number of clicks on your article and long-term
findability in search engines.
You only pay for what you get: for each individual view of
We would be happy to prepare
your article, you pay a pre-determined price, depending on
a reach forecast for your
the topic and the target group to be reached.
desired topic in advance!
Price by arrangement per unique page view
21Media Data 2022
Lead Generation Alu-Web.de
Generate direct contacts who have a concrete interest in
your topic or product on our channels.
Besucher
Visitor Webseite
Website
Your benefit
We know what really moves your target group: we
identify the appropriate lead magnets
(white paper or online seminar).
You can supply the content yourself or have it created by
our editorial team.
✓
You receive qualified contacts from us – with
professional campaign management, targeted
advertising measures and reporting.
Besucher
Visitor registiert
registers Besucher registiert
Visitor registers for
✓
GDPR-compliant: all contacts are generated strictly sich
for für Whitepaper
whitepaper sich fürseminar
online Webinar
according to the EU GDPR and can be used for your
marketing and sales communication without risk.
✓
Further qualification measures ("lead-nurturing") can Qualifizierter Lead
qualified lead
be realised individually.
22Media Data 2022
Lead Generation Alu-Web.de
We would be happy to pre-
We offer you three types of lead generation, individually adapted to your needs . pare a lead forecast for you.
Benefit from a credible environment, a high level of acceptance and the wide reach of our marketing channels to address potential customers!
Lead generation Whitepaper creation Online seminar creation
with ready-made content with lead generation with lead generation
You deliver a ready-made white paper
u We create a white paper on a topic that appeals
u We create an online seminar on a topic that
u
or an online seminar recording. to your desired target group. appeals to your desired target group.
We make the content available for download
u We design the whitepaper in the look & feel of our
u We design the online seminar in the look & feel of
u
on our website and mark it as advertising. media brand without advertising messages. our media brand without advertising messages.
We promote your content through our
u We make the white paper available for
u We make the online seminar available
u
channels and generate leads for you. download on our website. for download on our website.
We provide you with the leads.
u We promote the whitepaper through our
u We promote the live date & recording via
u
channels and generate leads for you. our channels and generate leads for you.
We provide you with the leads.
u We provide you with the leads.
u
from € 2,890 plus CpL* from € 4,790 plus CpL* from € 6,190 plus CpL*
Runtime 4 months Runtime 4 months Runtime 4 months
23Media Data 2022
Content Creation Alu-Web.de
Reach your target groups with utility value
Our specialist editorial teams produce content that is relevant,
credible and attention-grabbing. Because they know readers, Erfahrene Redakteure
Experienced editors
topics and markets very well. With this know-how, we develop und Experten
and experts
content with utility value for you.
Print and online, text and image, individual measures and
overarching campaigns: Schlütersche handles all of the
agency work for you and creates content with which you can
influence your target group's purchasing decisions. We will
be happy to advise you on suitable solutions.
Erstellen
Create Erstellen
Create Artikel
articles for Erstellen
Create Artikel
articles
✓ Whitepaper
Whitepaper
whitepaper für Newsletter
newsletters fürwebsites
for Webseiten
✓ Newsletter article
✓ Articles for websites
Hohelevel
High Aufmerksamkeit bei the
of attention from
der Zielgruppe
target (durch utility)
group (through Nutzwert)
Price on request
24We have even more to offer!
Discover the portfolio of the
Schlütersche media group.
Portfolio
25Portfolio
Our Strong Brands
Construction Health and Trade Industry Motor Vehicles Animal Health
Care and Mobility
26PORTFOLIO
Everything For Your Online Presence
SEA SEO Social media marketing Website creation
Draw attention to yourself, from Increase your visibility on the internet: By advertising on social networks, your All information about your services,
precisely those decision-makers who we optimise your website individually offers become visible where your target available around the clock on all end
need your offers, with search engine and with personal advice. group is online, both professionally devices: a professional website is
advertising. Whether new customers With combined knowledge of online and in their leisure time. The social the foundation for your company's
or applicants: with Google Ads and marketing and your industry, we turn media professionals at Schlütersche online presence. Convince existing
Microsoft Advertising (Bing) you can the right screws for better search bring your company to the attention of as well as future customers with
easily reach your target group. The engine placement. Our common goal: your customers on Facebook, Twitter, your individual advertisement on
Schlütersche team will handle all of the rank as high as possible! YouTube, etc. the internet and stand out from the
implementation for you. competition.
27Media Data 2022
Contact
28Media Data 2022
We Are Here For You!
Dipl.-Vw. Volker Karow Dennis Roß Birgit Schaper-Dworschak Stephan Knauer Petra Wildner
Editor-in-Chief Publishing Director Advertising Manager Media Consultant Team Assistant
vkarow@online.de d.ross@giesel.de b.schaper@giesel.de s.knauer@giesel.de wildner@giesel.de
+492225 8359643 +49821 319880-34 +49821 319880-33 +49821 319880-19 +49821 319880-13
29Media Data 2022
Contact
Alu-Web.de
Editor and publisher Italy Reader/subscription service Print data
MEDIAPOINT & COMMUNICATIONS SRL
Giesel Verlag GmbH Phone +49 511 8550-8822 Phone +49 511 8550-2522
Phone +39(0) 105704948
A company of the vertrieb@schluetersche.de anzeigendaten-ajo@schluetersche.de
info@mediapointsrl.it
Schlütersche media group Larger data volumes via NextCloud
Address: Gögginger Straße 105a
86199 Augsburg All prices plus VAT.
Phone +49821 319880-0
Fax +49821 319880-80
www.schluetersche.de
www.giesel.de
Our GTC
30Media Data 2022
Additional Information
31Media Data 2022
Title Portrait
Publication frequency . . . . . . . . 10 times a year Sales . . . . . . . . . . . . . . . . . . . . . . . +49(0)511 8550-8822
Volume . . . . . . . . . . . . . . . . . . . . . 98th Volume 2022 vertrieb@schluetersche.de
Web address (URL) . . . . . . . . . . https://www.alu-web.de
Membership . . . . . . . . . . . . . . . . – ISSN . . . . . . . . . . . . . . . . . . . . . . . . 0002-6689
Institution . . . . . . . . . . . . . . . . . . . –
Publisher . . . . . . . . . . . . . . . . . . . . Giesel Verlag GmbH, Hanover Scope analysis . . . . . . . . . . . . . . . 2020 = 10 issues
Publisher . . . . . . . . . . . . . . . . . . . . Giesel Verlag GmbH - Augsburg Office Journal format . . . . . . . . . . . . . . . . . . . . DIN A4
Gögginger Straße 105a, 86199 Augsburg Total scope . . . . . . . . . . . . . . . . . . . . . . 838 pages = 100%
Phone +49(0)821 319880-0 Editorial portion . . . . . . . . . . . . . . . . . . 589 pages = 70.3%
Fax +49(0)821 319880-80 Advertising portion . . . . . . . . . . . . . . . 249 pages = 29.7%
Giesel Verlag GmbH of those, classified ads . . . . . . . . . . . . . . . . . . . . . –
A company of the Schlütersche media group Supplements/bound inserts/inserts . –
www.schluetersche.de Advertisements from publishers
and printers . . . . . . . . . . . . . . . . . . . . . . 9 pages = 3.6%
Editorial . . . . . . . . . . . . . . . . . . . . . Dipl.-Vw. Volker Karow (ChR), Supplements . . . . . . . . . . . . . . . . . . . . –
Franz-Meyers-Straße 16, 53340 Meckenheim Partial supplements . . . . . . . . . . . . . . –
Phone +49(0)2225 8359643
Fax +49(0)2225 18458
vkarow@online.de
Advertisements . . . . . . . . . . . . . . Augsburg office
Gögginger Straße 105a, 86199 Augsburg
Dennis Roß
+49(0)821 319880-34, d.ross@giesel.de
Birgit Schaper-Dworschak
+49(0)821 319880-33, b.schaper@giesel.de
Stephan Knauer
+49(0)821 319880-19, s.knauer@giesel.de
32Media Data 2022
Circulation and Distribution Analysis
Content analysis Circulation analysis
Editorial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 pages= 2% Copies per issue on average for the period from 1 July 2020 to 30 June 2021
Table of contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 pages= 3% Print run . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,550
News from companies and markets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 pages= 6% Actual distributed circulation (tvA) . . . . . . . . . . . . . . . . . . . 4,513 of that, abroad 3,242
Company reports (business and technology) . . . . . . . . . . . . . . . . . . . . . . . . . . 43 pages= 7% Circulation sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 441 of that, abroad 101
Sector & country reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 pages= 4% - Subscribed copies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 414
Metallurgical industry (incl. raw materials) and equipment suppliers. . . . . . 88 pages= 15 % - Retail sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . –
Semi-finished products industry and equipment suppliers. . . . . . . . . . . . . . . 115 pages= 20 % - Other sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Moulded casting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 pages= 4% Free copies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,072
Secondary aluminium industry and equipment suppliers. . . . . . . . . . . . . . . . 37 pages= 6% Remaining, archive and file copies . . . . . . . . . . . . . . . . . . . 37
Heat treatment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 pages= 4%
Processing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 pages= 3% Circulation monitoring
Joining and separating . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 pages= 2% Member of the Informationsgemeinschaft zur Feststellung der Verbreitung
Markets and applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 pages= 3% von Werbeträgern e.V. (Information Association for the Determination of
Environment, sustainability, resource efficiency . . . . . . . . . . . . . . . . . . . . . . . 28 pages= 5% the Distribution of Advertising Media).
News in brief: Industry worldwide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 pages= 7%
Geographical distribution analysis
Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 pages= 3%
Documentation: Events, trade fairs, competitions . . . . . . . . . . . . . . . . . . . . . . 7 pages= 1% Economic area: Share of actually distributed circulation
Miscellaneous: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 pages= 6% % Copies
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 589 pages= 100 % Domestic: 28.2 1,272
Abroad: 71.8 3,242
Actual distributed circulation: 100,0 4,513
The survey of the digital reach figures was carried out for a period of 12 months.
33Media Data 2022
Recipient Structure Analysis
Geographical distribution by country
Continent/country % Copies Continent/country % Copies
Europe 56.73 2,560 Asia 20.08 906
Germany 1,272 Middle East 127
Switzerland 124 Russia 59
Austria 119 PR China 344
BeNeLux 109 Taiwan 68
Scandinavia 121 Japan 81
Great Britain 94 Korea 38
France 151 India 128
Italy 216 South East Asia 61
Spain/Portugal 86 Africa 0.93 42
Eastern Europe 74 South Africa 13
Greece 31 Egypt 17
Turkey 149 Other Africa 12
Other Europe 14 Australia / New Zealand 2.28 103
America 19.99 902 Australia 87
USA 639 New Zealand 16
Canada 104
Central America 61 Total 100 4,513
South America 98
34Media Data 2022
Circulation and Distribution Analysis
Circulation on an annual average (according to AMF Scheme 2, Item 17) Publisher . . . . . . . . . . . . . . . . . . . . Giesel Verlag GmbH - Augsburg office
Print run: . . . . . . . . . . . . . . . . . . . . . . . 4,550 copies Gögginger Straße 105a, 86199 Augsburg
Actually distributed circulation: . . 4,513 copies Phone +49(0)821 319880-0
Fax +49(0)821 319880-80
JOURNAL format info@giesel.de
210 mm wide, 297 mm high, type area 188 mm wide, 272 mm high Terms of payment
Column number: 4 columns = column width 40 mm In the case of advance payments and payment by credit card, 3 % discount;
3 columns = column width 60 mm in the case of payment within 8 days of the invoice date, 2% discount;
otherwise 30 days after the invoice date without deduction.
Printing and binding methods, printing documents VAT ID no.: DE 115 051 385
Offset printing; perfect binding. Delivery of digital print documents required (see
information "digital print documents"). The cost price will be charged for artwork Bank details
that is not true to size and for the production of colour advertisements. Commerzbank Hannover:
IBAN: DE03 2504 0066 0150 0222 00, BIC: COBADEFF XXX
Dates
Publication frequency . . . . . . . . . . . 10 issues per year
Publication date . . . . . . . . . . . . . . . . . See schedule of dates and topics
Deadline . . . . . . . . . . . . . . . . . . . . . . . See schedule of dates and topics
35Media Data 2022
Price List
Preferential placement Classified ad mm width x 303 mm height (perfect binding) multipage
Inside cover page, 4c . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 4,440 Classifieds, sales, requests to buy, per millimetre . . . € 3.00 bound inserts folded.
Inside back cover, 4c . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 4,170 Vacancies, miscellaneous box number fee. € 8.00
Back cover, 4c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 4,440 Affixed advertising material
Title page, 4c . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . on request Special advertising formats/advertorials - Postcards in conjunction with advertisement or bound insert
on request Insert fee in DIN A6 format up to 5 g weight . . . . . . . . . . € 700
Typesetting and litho costs Entries in the delivery list plus gluing costs per thousand ���������������������������������� on request
Any technical costs incurred, such as typesetting and 1 line (2 mm high, 35 characters) per issue . . . . . . . . . . € 5.50 plus additional distribution costs ������������������������������ on request
correction work, will be charged at cost price and are Keywords are not charged. Minimum contract term of half a
not discountable. year. The contracts are automatically extended by one year Affixed product samples/CDs/brochures
if not cancelled at least one month before expiry. Logos are Prices and adhesive costs on request, with submission of
Colour surcharges per scale colour charged according to mm. a binding sample. The delivery quantity for supplements,
1/1 page ��������������������������������������������������������������������������������� € 390 bound inserts and postcards etc. is 4,600 copies. The
1/2 page ��������������������������������������������������������������������������������� € 240 Supplements Price per Price per publisher reserves the right to increase the print run on
1/3 page ����������������������������������������������������������������������������������€ 230 thousand thousand special occasions.
1/4 page �����������������������������������������������������������������������������������€ 125 up to 25 g € 314 up to 40 g € 400
1/8 page ������������������������������������������������������������������������������������€ 90 up to 30 g € 343 up to 45 g € 420 Delivery address for the items
up to 35 g € 370 up to 50 g € 460 Silver Printing oHG
Placements Heavier supplements, partial supplements and possible postal Warenannahme / Otto-Hahn-Straße 25, 34253 Lohfelden
Ads across the gutter ������������������� 10% surcharge from b/w GP charges on request. Maximum format 200 x 283 mm Delivery note: Aluminium Journal, Issue ...
Bleed advertisements ������������������� 10% surcharge from b/w GP Free delivery. Delivery at least 10 days before publication.
Bound inserts
Special formats on request. A sample must be submitted
when placing the order. Delivery in untrimmed format: 216
36Media Data 2022
Formats and Technical Specifications
Journal format Colours
210 mm wide x 297 mm high, DIN A4 untrimmed: 216 mm wide x 303 mm high Printing inks (CMYK) according to ISO 12647-2. Regarding conversion and control of the
Type area colour space (ICC colour management), special reference is made to the standard offset
188 mm wide x 272 mm high profiles of the ECI (obtain the package "ECI_Offset_2009" free of charge at www.eci.org).
4 columns = column width 44 mm
6 columns = column width 60 mm Proof
Colour binding proof according to "Medienstandard Druck" (Print Media Standard) (bvdm).
Printing and binding methods Digitally produced proofs must contain the FOGRA media wedge (available for a fee at
Offset printing, adhesive binding fogra.org) to check the colour accuracy. Proofs must have an official print control strip.
Please enquire about output profiles and paper classes for reference proofs.
Data transmission and contact
Email: anzeigendaten-ajo@schluetersche.de. For larger data volumes, delivery via Data archiving
NextCloud. Please enquire in advance. For queries, phone +49 511 8550-2522. Please state Data is archived for 1 year, unchanged repetitions are therefore usually possible. However, no
the Journal_Issue_Advertiser in the data transmission and send the exact order data at the data guarantee is given.
same time as well as a printout of the advertisement with binding text in a final version.
Warranty
Data formats The client is responsible for the timely delivery of the advertisement text and flawless print
Delivery: PDF/X-3 data. Open data (e.g. InDesign, QuarkXpress, etc.) should be avoided. documents. If the customer does not provide flawless printing documents, the publisher
At a minimum, the file must be printable, i.e. all fonts used must be embedded. Halftone shall print the advertisement in the quality permitted by the copy provided.
images require a resolution of 300 dpi, line images at least 600 dpi.
37Media Data 2022
Technical Specifications Alu-Web.de
Website Newsletter Stand-alone newsletter
Delivery address Delivery of the banner data u Delivery of the content based on our HTML template:
Email address for delivery: Please send the data as PNG, GIF or JPG Manuscript template
Please send the data as GIF, PNG or JPG to (one image, single-column text, predefined fonts)
anzeigendaten-ajo@schluetersche.de DELIVERY of the text ad u 1 main article:
Please deliver all banner elements in a .zip file and integrate a fallback solu- Text as Word file; image as PNG, GIF or JPG up to 1,200 characters or 3 messages
tion for incompatible browsers. to: anzeigendaten-ajo@schluetersche.de (up to 300 characters)
u Image:
Please upload HTML5 files additionally via the following link: Discounts 180 x 120 px,
https://svg.to/upload-AJO Discount on the standard advertising form if purchased within 12 months JPG, PNG or GIF with the highest resolution as possible
(insertion year). u Links:
Discounts 3 times 5% per article or message
Discount on the standard advertising form if purchased within 12 months 6 times 10 % u Contact details of your company:
(insertion year). 10 times 15 % up to 100 characters
5% from € 1,500 u Lead time:
10 % from € 3,000 DELIVERY DEADLINE 10 days before dispatch date, dispatch max. 2x per
15 % from € 4,500 Delivery deadline for advertising material before dispatch month per newsletter
Combined discount with banner in newsletter possible. 7 business days
back
DELIVERY DEADLINE Newsletter dispatch
Delivery deadline for advertising material before 1x per week
the start of the campaign
5 business days META INFORMATION
Info: - Customer name - Booking period
REPORTING - Object - Advertising format
Reporting schedule - Campaign name - Destination URL
Following your respective campaign, you will automatically
receive a report. We would also be happy to send you REPORTING
the reports individually. On request
38Media Data 2022
Technical Specifications Alu-Web.de
Native advertising Banners
ONLINE advertorials and sponsored article Native teaser
u Images: Landscape format 16:9, max. resolution: 1920 x 1080 Pixel, GIF, PNG or JPG, max. width 1,300 px u Image:
u Teaser text: Landscape format 16:9, GIF, PNG or JPG,
Top line max. 30 characters max. width 640 px
Title max. 55 characters u Texts:
Teaser max. 111 characters Top line max. 30 characters
u Links: Title max. 55 characters
Inclusion of links to external pages or articles, Teaser max. 156 characters
integration of customer YouTube videos or other Integration of links possible
channels and provision of download material possible; back
material delivery via PDF.
Terms of payment
ONLINE Advertorials ONLINE sponsored article Account details:
8 days after invoice date, 2% discount; otherwise 30 days
u Advertorial basic/advertorial premium: u Sponsored article: without deduction. Direct debit possible.
plus a maximum of 2 additional images in the article plus a maximum of 10 additional images in the article VAT ID no. DE 115 051 385
u Advertorial premium: u Article text: max. 6,000 characters
plus a maximum of 10 additional images in the article u Reports: following the respective campaign Bank details:
u Article text: max. 3,000 characters u Lead time: 4 weeks Commerzbank Hannover
u Reports: following the respective campaign IBAN no.: DE03 2504 0066 0150 0222 00
u Lead time: 5 business days back BIC: COBADEFFXXX
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