INVESTMENT AND DEVELOPMENT FOR RAIL OPERATORS, END-USERS, GOVERNMENT AND INVESTORS IN EAST AFRICA 21 - 22 NOVEMBER 2018 - InfoAfrica
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21 – 22 NOVEMBER 2018
Intercontinental Hotel, Nairobi, Kenya
Part of:
INVESTMENT AND DEVELOPMENT FOR RAIL OPERATORS,
END-USERS, GOVERNMENT AND INVESTORS IN EAST AFRICA
Participating operators:
Created by:
www.terrapinn.com/EArail
/africarail #EArail
The Big Idea
The EAST Africa Rail story
AFRICA RAIL, AFRICA’S LONGEST RUNNING AND MOST
SUCCESSFUL RAILWAYS CONFERENCE AND EXHIBITION EXPANDS
ITS FOOTPRINT INTO EAST AFRICA.
East Africa Rail is where railway operators, authorities, government and end-users come together to learn, network and
do business. We bring together your customers in East Africa to find solutions to their challenges. It’s where they open the
doors to fantastic opportunities in the railway industry. It’s where they form new, lucrative relationships & partnerships.
And it’s where they source and invest in new railway solutions.
WHY EAST AFRICA RAIL?
With over US$100 Billion being invested into the region, our customers are continuously looking to drive revenues, deliver more
secure and reliable services, streamline operational efficiencies and invest in new solutions. East Africa Rail will put you in front of
key buyers in the region. It will also allow you to network and be the first to hear about the upcoming projects.
East Africa Rail will: East Africa Rail focuses on everything that the buyer
market needs to know:
• Assist operators to meet and network with their key
customers • How to improve service and support to railway users and
major customers
• Provide a regional platform for vendors to meet local
buyers • How to invest and roll out major expansion plans and
maintain or upgrade existing railways
• Match solution providers with buyers
• How to establish & maintain safer and more efficient
• Help vendors expand their market share into East Africa
operations
• Assist operators in creating bankable projects which will
• How to deliver ROI from existing and new projects
attract investors
• How to identify and evaluate new technologies and
• Provide a marketplace where business gets done
solutions & equipment
• Promote the development of East Africa’s railways
TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075
OR EMAIL ATHENA.MAHARAJ@TERRAPINN.COM
EAST AFRICA RAIL 2018 – PAGE 1 PAGE 2 – EAST AFRICA RAIL 2018
THE EAST AFRICAN RAIL TANZANIA
OPPORTUNITY
PROJECT: PROJECT:
Standard-gauge railway Tanzania builds an electric railway
PROJECT DESCRIPTION: PROJECT DESCRIPTION:
TANZANIA’s president Mr John Magufuli officially Tanzania said its electric railway has been designed
launched construction on April 12 of the first phase of the to support a maximum speed of 160km per hour for
country’s 2561km standard-gauge railway project which passenger trains and 120km per hour for freight. It is
will eventually link the Indian Ocean port of Dar es Salaam expected to be complete within 30 months. In every
with Mwanza on Lake Victoria and Kigoma on Lake hour, the Tanzanian train would cover an extra stretch
Tanganyika, as well as neighboring Rwanda and Burundi. of 40 kilometres ahead of the Kenyan train. Besides
The 205km first phase will run from Dar es Salaam to speed, Tanzania’s line also appears to be slightly
Morogoro and is expected to be completed October 2019 superior since it is electric. At US$1.92 billion, which
translates to about Sh192 billion at current exchange
COMPLETION: rates, Tanzania appears to have secured the cheapest
Implemented railway construction deal in the region, given that it will
be spending nearly half of what Kenya spent to build
INVESTMENT: the first phase from Mombasa to Nairobi.
US$1, 2 billion
STAGE IN PROJECT:
Implemented
PROJECT: INVESTMENT:
ETHIOPIA Upgrading the existing 970km narrow-gauge railway to US$1, 92 billion
a standard gauge
PROJECT DESCRIPTION:
Railway from Dar es Salaam to Isaka in northern PROJECT:
Tanzania and Kigali in Rwanda with a link from Keza to 1000km line from mining endeavors in southern
Musongati in Burundi. The line will be built primarily for Tanzania to the port of Mtwara
freight trains with a 32.4 tonne axle load, though some
UGANDA passenger services will also be available. COMPLETION:
Planning
KENYA STAGE IN PROJECT:
Implemented INVESTMENT:
US$1, 4 billion
RWANDA INVESTMENT:
US$7, 6 billion FINANCIAL AND OTHER PARTIES:
BURUNDI Over the next five years through a range of commercial
loans, Tanzania plans to inject US$14.2-billion into its
rail network.
TANZANIA
TANZANIA AND UGANDA
PROJECT: route from the Dar es Salaam Port to Port Bell in
Mwanza Port Multi-Modal Transport Route & National Kampala via the Mwanza Port through the use of trains
Transport Improvement Programme and Wagon Ferry services. In addition, the Tanzania Port
Authority (TPA) and Uganda Railways Corporation (URC)
STAGE IN PROJECT CYCLE: will work together to renovate the Kampala ICD and
Conceptual improve the Port Bell operations.
PROJECT DESCRIPTION: INVESTMENT:
The governments of Tanzania and Uganda have signed Unstated.
a Memorandum of Understanding (MOU) on the joint
ministerial cooperation and improvement of ports, inland
FINANCIAL & OTHER PARTIES:
waterways and railway transport in order to increase Tanzania Ministry of Works, Transport and
transit trade between the two countries. The agreement Communications. Uganda Ministry of Works & Transport.
will see the re-opening of the multi-modal transport Tanzania Port Authority (TPA). Uganda Railways
Corporation (URC).
EAST AFRICA RAIL 2018 – PAGE 3 PAGE 4 – EAST AFRICA RAIL 2018
KENYA
PROJECT: STAGE IN PROJECT: PROJECT: milestones in the construction of their section of the SGR
Nairobi-Mombasa Madaraka Express railway Planning Standard Gauge Railway (SGR) Project line. Construction on the Mombasa to Nairobi section
of Kenya’s SGR network is 98% complete and will be
PROJECT DESCRIPTION: STATUS: STAGE IN PROJECT CYCLE: commissioned on June 1, 18 2017. The track facilitated
The 470km (290 miles) line is part of China’s Belt and Requires funding Pre-feasibility transportation of locomotives and passenger coaches
Road initiative of massive global infrastructure projects. from Mombasa to Nairobi is underway, and the laying of
The railway is supposed to eventually connect land- PROJECT DESCRIPTION: the track panels is complete. Kenya Railways Corporation
locked South Sudan, eastern Democratic Republic of Kenya and Uganda have reached an agreement on (KRC) has signed commercial contracts with China
Congo, Rwanda, Burundi and Ethiopia to the Indian Ocean. PROJECT: the synchronisation of timelines and financing of the Communications Construction Company (CCCC) for the
Connecting Nairobi to the Rift Valley town of Naivasha construction of the Naivasha to Kampala section of the construction of the Nairobi to Malaba section. Currently,
STAGE IN PROJECT: Standard Gauge Railway (SGR) Project. Under the accord, the Relocation Action Plan is being implemented before
Implemented PROJECT DESCRIPTION: the two countries have resolved that construction on this construction commences.
The US$1.5 billion Chinese-financed line is being built by section should start simultaneously. The two countries
INVESTMENT: China Road and Bridge Corporation and is an extension of INVESTMENT:
have approached the Export and Import (EXIM) Bank of
US$6.8 billion a cross-country railway being constructed between the China to fund the project. Uganda’s Railway Master Plan US$ 2.3 billion
Indian Ocean port of Mombasa and the capital Nairobi. has set out to construct the SGR line in phases, similar
FINANCIAL AND OTHER PARTNERS: That link is expected to reach Nairobi next year and open
FINANCIAL & OTHER PARTIES:
to Kenya’s model. The first phase, which will run 273km
China recently endorsed a new deal with the Kenyan up to commercial services in mid-2017. The project from Malaba to Kampala, is projected to cost US$ 2.3 Export and Import (EXIM) Bank of China. China
government. makes up the first stage in a scheme that aims to extend billion. Construction is set to commence later this year Harbour Engineering Company (CHEC). Kenya Railways
to Uganda and other land-locked countries. and will be executed by China Harbour Engineering Corporation (KRC). China Communications Construction
Company (CHEC). Kenya has achieved significant Company (CCCC).
STAGE IN PROJECT:
PROJECT: Implemented
Mombasa-Nairobi Standard Gauge Railway (SGR) line to
Naivasha. INVESTMENT:
US$1.5 Bln Railway Line
PROJECT DESCRIPTION:
Kenya’s standard gauge railway (SGR- is the first part of FINANCIAL AND OTHER PARTNERS:
the broader Lamu Port-South Sudan-Ethiopia transport The US$1.5 billion Chinese-financed line is being built
corridor), a new rail track that will stretch from Mombasa by China Road and Bridge Corporation.
to Nairobi, is the most ambitious infrastructure project
in the country since independence. The 609km-long line
is expected to cost US$3.6-billion, with China’s Exim
Bank footing 90% of the bill and the Kenyan government PROJECT:
providing the other 10%. Mombasa Island-Miritini Standard Gauge Railway (SGR)
Station Road Network
STAGE IN PROJECT:
Completed. STAGE IN PROJECT CYCLE:
Early Implementation
INVESTMENT:
US$13.8 billion PROJECT DESCRIPTION:
A road network that will connect Mombasa Island and
FINANCIAL AND OTHER PARTNERS: the Miritini Standard Gauge Railway (SGR) station is
China recently endorsed a new deal with the Kenyan set to soon be under construction. The construction of
government to extend the Mombasa-Nairobi Standard the new road is to begin after the SGR operations are
Gauge Railway (SGR) line to Naivasha. completed and it is aimed to enable people access to
the Miritini terminus from the coastal Island and vice
versa. The road will also connect to adjacent areas and
gradually expand its network to the Moi International
PROJECT: Airport and the town centre.
USA-KENYA Transport accord for a corridor
development INVESTMENT:
Unstated.
PROJECT DESCRIPTION:
During President Barack Obama’s visit to Kenya, a MoU FINANCIAL & OTHER PARTIES:
was signed to develop a transport corridor connecting a Kenya Rural Roads Authority (KeRRA). Kenya Railways.
new port at Lamu to Ethiopia and Southern Sudan.
The 1700km Lapsset Corridor project includes the
construction railways, a pipeline, roads and an airport.
EAST AFRICA RAIL 2018 – PAGE 5 PAGE 6 – EAST AFRICA RAIL 2018
ETHIOPIA
PROJECT: INVESTMENT:
Awash Woldia/Hara Gebeya Railway US$ 1.7 billion
STAGE IN PROJECT CYCLE: FINANCIAL & OTHER PARTIES:
Implemented Yapi Merkezi. ABB is responsible for providing traction
substations and auxiliary power supply for the new rail
PROJECT DESCRIPTION: line. SYSTRA secured a contract to assemble a standard
“The new railway line will connect northern Ethiopia with gauge electrified rail line that will connect Awash with
the country’s central region.” Hara Gebeya in Ethiopia.
The Ethiopian Government has been undertaking several
transportation projects as part of a five-year growth and
transformation plan (GTP), which aims to enhance the
PROJECT:
transportation network within the country by connecting
to adjacent countries and ports. It will provide efficient Addis Ababa - Djibouti standard-gauge railway
mobility and improve the export and import activities, PROJECT DESCRIPTION:
boosting the economic development. National Railway
Network of Ethiopia (NRNE) is one of the several projects Turkish construction company Yapi Merkezi began work
constituted in the plan. on the 375km Awash - Kombolcha - Weldiya line/Hara
Gebeya line in February 2015 and the project is now
ERC has recognised eight railway routes as significant 57%-complete. By the end of June 250km of track had
for development. These routes will have a total length of been laid and ERC expects the first test run to take place
approximately 5,060km, including buffer. at the southern end of the line next month. The project
NRNE projects will be implemented in two phases. Phase includes the construction of 12 tunnels totalling 10km,
one is composed of five railway projects, which include as well as 65 bridges, and 824 culverts.
Addis Ababa – Djibouti Railway Project, Mekele – Woldia/
Hara Gebeya – Semera-Tadjourah Port Railway Project, STAGE IN PROJECT:
Addis Ababa – Ijaji-Jimma-Dima, including Jimma – Implemented
Bedele Railway Project, Awash-Kombolcha-Hara Gebeya
Railway Project and Mojo-Shashemene-Arbaminich- INVESTMENT:
Weyto Railway Project. Unstated
Phase two includes six projects, Jimma-Guraferda-
Dima diorected to Boma, Ijaji-Nekemet-Assosa-
Kumuruk, Mekele-Shire, Fenoteselam-Bahirdar-
Wereta-Woldia, Wereta Azazo-Metema and
Adama-Indeto-Gassera-Ginir.
RWANDA, BURUNDI, TANZANIA
PROJECT: STAGE IN PROJECT:
Tanzania-Rwanda railway Implemented
PROJECT DESCRIPTION: INVESTMENT:
The new contract relates to the 300km section of line US$1, 1 billion
between Dar and Morogoro. Construction is expected
to take 30 months on the US$1.1bn project. This
seems expensive for the length of line involved but
includes the port and Dar es Salaam city infrastructure,
so the remaining three sections as far as Kigali
are expected to be completed at a lower cost per
kilometre. The three tenders are expected to close by
mid-2019, so construction work is expected to place
simultaneously on all four stretches, creating a great
deal of employment in the process. The second contract
will relate to the 336km section from Morogoro to the
ostensible Tanzanian capital Dodoma.
EAST AFRICA RAIL 2018 – PAGE 7 PAGE 8 – EAST AFRICA RAIL 2018
UGANDA ETHIOPIA, DJIBOUTI Zambia
PROJECT: PROJECT: PROJECT: PROJECT:
Gulu Railway Station Logistics Hub Uganda-Rwanda railway Electric Transnational Railway Chingola - Solwezi Railway Extension
STAGE IN PROJECT CYCLE: PROJECT DESCRIPTION: INVESTMENT: STAGE IN PROJECT CYCLE:
Pre-feasibility 15 The first section of the planned 1, 435mm gauge US$ 4 billion Implemented
railways from Mombasa through Kenya and Uganda
PROJECT DESCRIPTION: to Rwanda is currently under construction with its first STAGE IN PROJECT CYCLE: PROJECT DESCRIPTION:
The Government of Uganda is set to construct the first phase underway. Completed The project involves the extension of Chingola - Solwezi
logistics hub at the Gulu Railway Station. The logistics Railway to the border with Angola at Jimbe, to service
hub will primarily target the markets in South Sudan STAGE IN PROJECT: PROJECT DESCRIPTION: new mines in the Copperbelt. Angola has already
through Alegu and the Democratic Republic of Congo Planned The first electric transnational railway in Africa went into construction from Luena on the Lobito Corridor towards
(DRC) through West Nile. South Sudan and the DRC operation from Djibouti City to Addis Ababa, Ethiopia. The Jimbe (Angola/Zambia border). This will see full rail
are Uganda’s largest export markets. The cost of the INVESTMENT: US$ 14 billion project was funded by Chinese investors. service on the Lobito Corridor.
project is estimated to be US$8.6 million. US$5.6 million Unstated The line is said to assist the two countries to optimise
is available through a public-private partnership (PPP) trade by cutting the travel time between the two INVESTMENT:
between DFID and TradeMark East Africa. The hub will be countries. The journey is a three to four day by truck, and US$ 300 Million
constructed on at least 24 acres which will be provided just 12 hours via the new rail line.
by the government. A pre-feasibility study for the project
PROJECT: FINANCIAL & OTHER PARTIES:
has already been completed and designs are expected to Kampala-Port Bell Railway Line FINANCIAL & OTHER PARTIES: Unstated
be completed by the end of 2017. Chinese investors. Ethiopian Railways Corporation.
STAGE IN PROJECT CYCLE:
INVESTMENT: Early Implementation
US$8.6 million
PROJECT DESCRIPTION:
FINANCIAL & OTHER PARTIES: The Ministry of Works and Transport is to refurbish the
Uganda Ministry of Works and Transport. DFID. 9KM Kampala-Port Bell Railway Line, which is expected
TradeMark East Africa. to boost regional trade. The Government has set aside
Sh2 billion (US$548 260). In order to fast-track the
repairs of the railway line, Tanzania and Uganda signed
a memorandum of agreement, with Tanzania leasing
PROJECT: some of the locomotives to be used to revive the track as
Electric railway line Uganda procures its own.
PROJECT DESCRIPTION: INVESTMENT:
Uganda and Tanzania have decided to have their US$548 260
new standard gauge railway lines built with electric
capability, as they plan to eventually upgrade to electric FINANCIAL & OTHER PARTIES:
trains when energy supply needs are eventually met. Uganda Ministry of Works and Transport. Government of
Tanzania.
STAGE IN PROJECT:
Planning
INVESTMENT:
Unstated
GET INVOLVED IN THE FAST GROWING RAIL MARKET- TO SPONSOR
OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL
ATHENA.MAHARAJ@TERRAPINN.COM
EAST AFRICA RAIL 2018 – PAGE 9 PAGE 10 – EAST AFRICA RAIL 2018
WHO ATTENDS
INVESTMENT AND DEVELOPMENT FOR RAIL OPERATORS,
END-USERS, GOVERNMENT AND INVESTORS IN EAST AFRICA
IT FOCUSSES ON EVERYTHING THE SECTOR NEEDS TO KNOW:
WHO WILL YOU MEET:
JOB TITLES:
20%
CxO’s
25%
Managing Directors & GMs
25%
Senior Management
Chairman
Head of Operations Ministers
10%
Middle Management
10%
Chief Engineers
10%
Technical Engineers Head of Planning CEO, CFO and COO
Technical Engineers Head of rolling stock
Head of Rail Chief Engineers
BY REGION INDUSTRY Head of Operations Head of signalling
35% Head of procurement Head of freight
Head of logistics
15% VENDORS
REST OF AFRICA 15% 30% KEY INDUSTRIES:
ETHIOPIA
15%
20% OPERATORS
10%
UGANDA
10%
RWANDA
15%
KENYA
20%
Rail Operators / Government Investors/Financiers End-users Vendors
TANZANIA
Authorities / Concessions
REST OF THE WORLD
END-END USERS
WHO SHOULD SPONSOR OR EXHIBIT?
15% •
•
ENGINEERING AND CONSULTING
ROLLING STOCK & COMPONENTS
•
•
TICKETING SYSTEMS
LEGAL AND FINANCIAL SERVICES
• SIGNALLING, TELECOMMUNICATIONS & IT • TUNNELLING AND CONSTRUCTION
• ENTERPRISE & ASSET MANAGEMENT SYSTEMS • FREIGHT & LOGISTICS SERVICES
• EQUIPMENT AND MAINTENANCE SERVICES • SAFETY AND SECURITY
GOVERNMENT
• TRACK AND STATION INFRASTRUCTURE
TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR EMAIL ATHENA.MAHARAJ@TERRAPINN.COM
EAST AFRICA RAIL 2018 – PAGE 11 PAGE 12 – EAST AFRICA RAIL 2018
AGENDA
AT A GLANCE
RAIL PORTS
TRACK 1 TRACK 2
BIG PICTURE - THE RELATIONSHIP (RAIL PORTS), INTERDEPENDENCE DEVELOPMENT
FINANCE AND INVESTMENT (FOR BOTH)
INFRASTRUCTURE DEVELOPMENT
CROSS BORDER PARTNERSHIPS MEGA PROJECTS
OPERATIONAL EFFICIENCY REGIONAL LOGISTICS HUBS
REGIONAL INTEGRATION END USER NEEDS
SAFETY PARTNERSHIPS, TRADE AND OPERATING COSTS
INTERMODAL REGULATION AND REFORM
COUNTRY SPOTLIGHTS COUNTRY SPOTLIGHTS
CROSS BORDER TRADE
TO SPONSOR A SPEAKING SLOT CALL ATHENA MAHARAJ ON
+27 11 516 4075 OR EMAIL ATHENA.MAHARAJ@TERRAPINN.COM
EAST AFRICA RAIL 2018 – PAGE 13 PAGE 14 – EAST AFRICA RAIL 2018
THE PAST
CONFERENCE SPEAKERS
THE KEYNOTE CONFERENCE PLAYS HOST TO THE MOST
INNOVATIVE THINKERS, INDUSTRY LEADERS AND VISIONARY
TRAILBLAZERS RESHAPING THE EAST AFRICAN RAIL LANDSCAPE.
Get your message in front of our most important 150 senior execs from operators, end users and government. Inspire, educate
and influence the minds of the decision makers who genuinely have power over the East African rail industry. Argent Chuula Paul Kabaale Charles Kateeba Shewangizaw Kifle Jean Nepo Ndayambaje Ankala Saibaba
Chief Executive Officer, GM Safety, Rift Valley Ag. Managing Director, Mulugeta Railway & Cable Car Chief Engineer, Indian
Alliance for Commodity Railways Uganda Railways Director: Business Dvpt Senior Engineer, Railways
Trade in Eastern & Development, Ethiopian Rwanda Transport
Southern Africa, Railways Coproration Development Agency
Host a 40 minute roundtable session with your 15 hottest prospects COMESA
PEER-TO-PEER ROUNDTABLES BRING TOGETHER SMALLER INTIMATE
WORKING GROUPS OF DECISION MAKERS TO SHARE IDEAS, DEBATE
AND FIND SOLUTIONS TO THE MOST PRESSING CHALLENGES, AND
BIGGEST OPPORTUNITIES THAT THE INDUSTRY FACES. Essam Selim
Chairman and Former
Atanas K Maina
Managing Director,
Michael Kisaka
Director Railway
Howard Rosen
Chairman, Rail Working
Steve N. Mogere
Infrastructure and
Eng. Solomon Ouna
Technical Advisor on
George Sunguh
Managing Editor,
MD, Egyptian Railways Kenya Railways Regulation, Sumatra Group Evaluation Advisor, SGR, Kenya Railways PMAESA
Maintenance & Servces Corporation Japan International
If you see value in having a more consultative approach to understand the needs and challenges of your potential Cooperation
Agency(JICA)
customers, then you need to be leading one of these high profile roundtables.
Roundtables are allocated on a first come first serve basis as part of the Gold and Silver+ level sponsorship
packages.
Presentations and roundtables are a proven platform which:
Fuad Abudallah Wamuka Mwamuka Angela Ndambuki Paul Runge Mumina Wa-Kyendo George Magai
Regional General Regional Executive, CEO, The Kenya National Chief Executive Officer, Chief Transport Director of Trade &
Manager, Tazara Business Developer, Chamber of Commerce Africa House Engineer, AfDB Markets, Alliance for
Transnet & Industry Commodity Trade in
• Allow you to showcase your highest profile global case studies Eastern & Southern
Africa, COMESA
• Demonstrate thought leadership
• Educate prospects on why you and not the competition
• Build brand and capability awareness
• Place you in front of our very best buyers
WE HAVE LIMITED PRESENTATIONS AVAILABLE IN THE KEYNOTE James Nganga Hannah Vowles Solomon Eshetu Yehualashet Jemere SIlver Kasuku Patrick Rusongoza
CONFERENCE RESERVED FOR GOLD AND PLATINUM LEVEL SPONSORS Infrastructure Director, Head of International Director General, Ethio- Railway Engineer and Director General & CEO, Senior Presidential
ONLY. CONTACT ATHENA.MAHARAJ@TERRAPINN.COM FOR MORE DETAILS.
TradeMark East Africa Trade, Department for Djibouti Railways Project Execution LAPSSETS Advisor, Government Of
International Trade Department Chief Uganda
Officer, Ethiopian
Railway Corporation
EAST AFRICA RAIL 2018 – PAGE 15 PAGE 16 – EAST AFRICA RAIL 2018
MEET AND
ENGAGE
With leading african buyers
RELATIONSHIPS MATTER, THAT’S WHY WE INVEST A LOT OF
TIME AND MONEY INTO BUILDING THEM WITH YOUR POTENTIAL
CLIENTS. WE CAN HELP DELIVER THEM TO YOUR STAND ON THE
DAY OF THE EVENT. EAST AFRICA RAIL IS A SALES AND MARKETING
TOOL. IT’S NOT A ‘NICE TO HAVE’, IT’S AN ESSENTIAL PLATFORM
THAT IS DESIGNED TO HELP YOU MEET BUYERS, INFLUENCE SALES
AND CLOSE BUSINESS.
Let us do what we do best and get you shaking hands and sitting down with the biggest investors of your solutions,
here’s just a few ways that we can help.
GUARANTEED MEETINGS WITH LET US DELIVER YOUR WISH LIST
BUYERS OF PROSPECTS
Our 1-2-1 partnering program (available to sponsors only) Give us your wishlist of the regional clients and prospects
means that you get to arrive at the event knowing exactly who that you would like us to invite so that you can meet them at
your top sales guys will be sitting down with over the next two the event. We ask for this list at least 6 weeks out to give our
days. team the lead time to do what they do best - deliver you your
wishlist.
We match our buyers with the sponsors who have the
solutions that our buyers are looking to invest in, it really is
that simple. LEAD GENERATION
Need to do more to reinforce your brand and drive inbound
SPEED NETWORKING leads? Then sponsor and access our digital content marketing
campaign. We use eBooks, social marketing and our www.
In one 30minute intensive networking session, you get to put
a face to all those names that you want to meet with again totalrail.org industry blog to drive leads to you all year round.
during the event. Get their business card, suggest a time to
meet and then move on to the next potential hot lead.
TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR
EMAIL ATHENA.MAHARAJ@TERRAPINN.COM
EAST AFRICA RAIL 2018 – PAGE 17 PAGE 18 – EAST AFRICA RAIL 2018THE EXHIBITION
showcase
Do business with clients, prospects and partners
WITH OVER 300 POTENTIAL CUSTOMERS TO DO BUSINESS WITH,
YOUR EXHIBITION STAND NEEDS TO BE AT THE HEART OF THIS
SALES AND MARKETING PLATFORM. EAST AFRICA RAIL IS YOUR
GATEWAY TO GROWING SALES IN THE EAST AFRICAN MARKET, SO
USE IT EFFECTIVELY.
Benefits of exhibiting:
• Spend time and host our biggest buyers on your stand
• Talk to multiple decision makers in just two days
• Present to large decision making units shortening sales cycles
• Raise your brand and grow market knowledge around ‘why you?’
• Cross sell and up-sell to existing clients
• Close deals and progress stalled pipeline
• Meet new prospects and satisfy your lead generation KPI’s
• Launch new products
• Get the inside track on the next round of RFQ’s
TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR
EMAIL ATHENA.MAHARAJ@TERRAPINN.COM
EAST AFRICA RAIL 2018 – PAGE 19 PAGE 20 – EAST AFRICA RAIL 2018stakeholders
multinationals andand business
local) development
and growth oriented SMEsorganizations internationally.
dvocates for the creation of a favorable commercial, trade and investment environment that
xpansion. The membership of KNCCI constitutes small, micro enterprises (MSE’s), medium and
A YEAR ROUND
THANK YOU INTEGRATED
e the re-launch, our key achievements have been in economic diplomacy and advocacy both at the
evels.
1
OUR VISION
A VIBRANT AND PROSPEROUS BUSINESS COMMUNITY
to our exhibitors and partners Marketing campaign
2
OUR MISSION
EXHIBITORS: Our marketing campaign kicks off twelve months out and is a fully integrated digital campaign using a variety of
channels:
TO FACILITATE AND PROMOTE A SUSTAINABLE BUSINESS ENVIRONMENT
FOR ECONOMIC GROWTH AND PROSPERITY
WEBSITE
Our website is fully responsive and is updated regularly
3
OUR CORE VALUES
EMAIL MARKETING
We run a sophisticated lead generation and lead nurture campaign to our comprehensive database.
INTEGRITY, TEAMWORK, PARTNERSHIP, QUALITY SERVICE, INNOVATION
AND CREATIVITY
DIGITAL ADVERTISING
A comprehensive digital campaign will be run using google and facebook extensively.
ASSOCIATIONS:
SOCIAL MARKETING
Blog posts and event alerts are regularly posted to our dedicated facebook page, twitter feed and linkedIn group, and they are
posted to relevant 3rd party groups and pages.
KENYA NATIONAL CHAMBER OF
COMMERCE & INDUSTRY
PRESS AND 3RD PARTY CAMPAIGN
MEDIA PARTNERS: We will be partnering with leading press and media. Digital advertising, email blasts and page adverts will be placed in the run up
to the event.
DIRECT SALES
Our dedicated direct sales team ensures that no lead is left unconverted.
As a sponsor or exhibitor at East Africa Rail you can leverage our marketing campaign:
• Your logo will be prominent on all marketing materials
• You can benefit from our inbound marketing machine and post your blogs and content to the site
TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR TO SPONSOR OR EXHIBIT CALL ATHENA MAHARAJ ON +27 11 516 4075 OR
EMAIL ATHENA.MAHARAJ@TERRAPINN.COM EMAIL ATHENA.MAHARAJ@TERRAPINN.COM
EAST AFRICA RAIL 2018 – PAGE 21Sponsor & Exhibitor packages
Platinum Partner Gold Partner
POSITION YOUR BUSINESS AS A DEFINITIVE INDUSTRY LEADER. REAP THE REWARDS OF A WIDE-RANGING SERIES OF INTEGRATED PROMOTIONAL
BENEFITS - BEFORE, DURING AND AFTER THE EVENT. YOUR CHANCE TO RAISE YOUR
EXTENSIVE BRANDING BENEFITS SIGNAGE BENEFITS
PROFILE, DEMONSTRATE EXPERTISE AND DIRECTLY GENERATE SALES AMONG YOUR KEY
• Logo to appear on front cover of conference brochure • 2 free standing banner (2m x 1m) inside the conference VERTICAL TARGET MARKETS.
• Logo, plus a 120 word write up, to appear inside of the room
conference brochure • 1 free standing banner (2m x 1m) in the conference EXTENSIVE BRANDING BENEFITS SIGNAGE BENEFITS
• Logo to appear on the event web page with hyperlink registration area (Banners supplied by sponsor) • Logo, plus a 90 word write up, to appear inside of the • 1 free standing banner (2m x 1m) inside the conference
through to your web site. (Business partners are requested conference brochure room
BUSINESS ZONE BENEFITS
to reciprocate this benefit) • Logo to appear on the event web page with hyperlink • 1 free standing banner (2m x 1m) in the conference
• 18m2 of shell scheme display area space in a prime through to your web site. (Business partners are requested registration area. (Banners supplied by sponsor)
• Logo to appear on all print media advertising done to
promote the event position to reciprocate this benefit)
BUSINESS ZONE BENEFITS
• A full page advertisement in conference brochure • Logo to appear on all print media advertising done to
POST-EVENT MARKETING BENEFITS
promote the event • 15m2 of shell scheme display area space in a prime
• Platinum level sponsor positioning across the entire event • Full conference delegate list
• A half page advertisement in conference brochure position
CONFERENCE BENEFITS • Post event report with an in-depth analysis of the event
• Gold level sponsor positioning across the entire event MAILING BENEFITS
• Opening address in the VIP conference MAILING BENEFITS
CONFERENCE BENEFITS • Terrapinn will invite your key clients and prospects to the
• 20 minute presentation in the VIP conference OR host a • Terrapinn will invite your key clients and prospects to the event. Your company will be entitled to provide Terrapinn
round table discussion • 20 minute presentation in the VIP conference streams OR
event. Your company will be entitled to provide Terrapinn with mailing lists of potential delegates for this purpose.
• 10 complimentary delegate passes for the conference will host a round table discussion
with mailing lists of potential delegates for this purpose.
be made available to your company’s staff or corporate • 7 complimentary delegate passes for the conference will NETWORKING BENEFITS
• Personalised HTML mailing of event brochure to your
guests be made available to your company’s staff or corporate • Facilitated meetings. Our dedicated team of Account
client list
• Additional tickets for the conference will be available at guests Managers will work closely with you to arrange 1-2-1
less 15% NETWORKING BENEFITS • Additional tickets for the conference will be available at business meetings at the event
• Insert 1 x A4 sheets (your corporate brochure, promotional • Facilitated meetings. Our dedicated team of Account less 10%
material etc) into all conference delegate files Managers will work closely with you to arrange 1-2-1 • Insert 1 x A4 sheets (your corporate brochure, promotional
business meetings at the event material etc) into all conference delegate files
EAST AFRICA RAIL 2018 – PAGE 23 PAGE 24 – EAST AFRICA RAIL 2018Sponsor & Exhibitor packages
Silver Partner Exhibition Packages:
BRANDING BENEFITS NETWORKING BENEFITS
REAP THE REWARDS OF A WIDE-RANGING SERIES OF INTEGRATED PROMOTIONAL
BENEFITS - BEFORE, DURING AND AFTER THE EVENT. YOUR CHANCE TO RAISE PROFILE, • Logo on event brochure • 2 VIP Conference Passes for your clients/prospective to
attend the two day conference as well as all additional
DEMONSTRATE EXPERTISE AND DIRECTLY GENERATE SALES AMONG YOUR KEY VERTICAL • Logo on event website with a link to your profile and
website networking opportunities
TARGET MARKETS.
EXHIBITION BENEFITS • Invite to the cocktail networking function
EXTENSIVE BRANDING BENEFITS SIGNAGE BENEFITS • Exhibition Space (Shell Scheme) available in 12m2, 9m2,
• Logo, plus a 60 word write up, to appear inside of the • 1 free standing banner (2m x 1m) in the conference 6m2 and 4m2
conference brochures registration area. (Banners supplied by sponsor)
• Logo to appear on the event web page with hyperlink
through to your web site. (Business partners are requested
BUSINESS ZONE BENEFITS
Registration Sponsor
reciprocate this benefit) • 12m2 of shell scheme display area space in a prime
• Logo to appear on all print media advertising done to position • This high-visibility sponsorship places your brand in front of every influential event participant as they register through all
promote the event entrances to the event. The sponsor’s logo is prominent on registration area signage, the sign-in computers and surrounding
MAILING BENEFITS
• A quarter page advertisement in conference brochure event signage, gaining maximum exposure and ensuring the sponsor welcomes every partaker through the doors.
• Terrapinn will invite your key clients and prospects to the
• Silver level sponsor positioning across the entire event • A cost effective way to target potential customers during the event. Be the first to engage with customer’s onsite.
event. Your company will be entitled to provide Terrapinn
with mailing lists of potential delegates for this purpose.
CONFERENCE BENEFITS
• Moderate a round table discussion in conference NETWORKING BENEFITS Lanyard Sponsor
• 4 complimentary delegate passes for the conference will • Facilitated meetings. Our dedicated team of Account
be made available to your company’s staff or corporate Managers will work closely with you to arrange 1-2-1 • Widest possible reach of branding with entrance badges attached to your company lanyard. Each and
guests business meetings at the event every one of the number visitors will be wearing your lanyard for the duration of the event. (Lanyards must
• Additional tickets for the conference will be available at be provided by sponsor)
less 10%
• 1 x A4 sheet (your corporate brochure, promotional
material etc) into all conference delegate files
Delegate Bag Sponsor
• In addition to lanyards, a bag is one of the few pieces of collateral at the show that every single attendee is guaranteed to see.
• Get your logo affiliated with this regional show and guarantee exposure to every buyer at the event.
• Bags supplied by sponsor.
Cocktail evening sponsor
• Official Host of the cocktail function on the evening of day 1 • The sponsor shall be entitled to brand the designated
• The sponsor shall be entitled to give a welcome address cocktail function area to heighten brand awareness and
to all conference delegates and cocktail guests either at corporate presence
the opening of the cocktail function or at the end of the • The sponsor shall be entitled to provide entertainment for
conference proceeding, just prior to the opening of the the evening.
function • The sponsor may invite guests of their own to attend the
• The sponsor shall enjoy the right to print delegate cocktail function.
invitations and Terrapinn will include these in the
conference delegate bags
EAST AFRICA RAIL 2018 – PAGE 25 PAGE 26 – EAST AFRICA RAIL 2018Exhibit NOW
SPONSOR | EXHIBIT | SPEAK
CONTACT ATHENA MAHARAJ ON EMAIL
ATHENA.MAHARAJ@TERRAPINN.COM OR CALL +27 (0)11 516 4075
www.terrapinn.com/EArailYou can also read
