JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.

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JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
JBJS Jobs 2015 Media Kit

Recruit through JBJS Jobs to connect with the
best in the orthopaedic surgical profession.

        +1 781.433.1239 l jbjsjobs.org
JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
Recruit through JBJS Jobs to connect with

                         the best      in the orthopaedic surgical profession.

                                        Large online job boards may be able to deliver big
                                        numbers in advertisements, but even services that
                                        focus exclusively on physician recruitment cannot
                                        guarantee that your opportunities will be seen by the most
                                        influential and respected professionals in orthopaedics.
                                        JBJS can.

                                        The Journal of Bone & Joint Surgery (JBJS) is the leading
                                        publisher of peer-reviewed research and orthopaedic
                                        surgical and clinical innovation. The world’s most
                                        authoritative surgeons and researchers publish their work
                                        with JBJS and the profession’s current and future leaders
                                        consume JBJS content via both the print Journal and the
                                        JBJS Orthopaedic Network of web sites.

                          +1 781.433.1239 l jbjsjobs.org
[ 2 ]   2015 MEDIA KIT    JBJS • 20 Pickering Street, Needham, MA 02492 USA
JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
Three important things to know
              about job seekers in the orthopaedic profession:

                                          A 2014 study of JBJS Jobs seekers finds 83% are open to new
                                          opportunities: 44% of JBJS Jobs orthopaedic surgeons actively seeking new jobs and
                                          39% who classify themselves as either ‘passively looking’ or ‘open to other job opportunities.’

            61%
            Of surveyed orthopaedic
                                              You won’t find these passive candidates on aggregated job boards, but you will reach
                                              them through JBJS Jobs’ integrated online and print media recruitment programs.

            surgeons use journals
            or print advertising job      While 84% of study participants say they use online job
            searches                      boards for search, 61% say they use journals and print advertising while 57% rely on
                                          peers and colleagues.

57%
Of surveyed orthopaedic
                                              Many highly qualified candidates may never see your opportunities because neither
                                              they nor their colleagues are actively searching aggregated online job boards.

surgeons use journals
or print advertising job                  Job seekers in the orthopaedic surgical profession say their
searches                                  number-one criterion for pursuing a job opportunity is ‘Location,’ according
                                          to the study. With “Meaningfulness of job” second.

                                              What better way to convey meaning than to consistently associate your healthcare
                                              brand with must-read content from the most prestigious journal in the profession?

                      The JBJS family of publications and web properties reach, by far, the largest global audience of
                      orthopaedic surgeons and JBJS Jobs offers the same features you will find on bigger — albeit less spe-
                      cialized — online job boards. Meanwhile, our Web 3.0 content platform uniquely empowers recruiters
                      to target their opportunities to subspecialty content that is considered essential reading for practicing
                      orthopaedic surgeons.

                      Bottom Line:             When you recruit through JBJS Jobs, you increase your chances of finding
                      the candidates who are most likely to deliver long-term ROI to their healthcare organizations in the
                      form of surgical innovation, clinical excellence and/or new patients.

                                          +1 781.433.1239 l jbjsjobs.org
                                          JBJS • 20 Pickering Street, Needham, MA 02492 USA                         2015 MEDIA KIT          [ 3 ]
JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
Print & Online Targeting Packages
                    Reach Orthopaedic Surgeons in Print and Online
                                    Reach 83% of JBJS Jobs seekers who “would consider a
                                    new job” AND 44% “actively seeking” new jobs!
      Published 24 times
        per year in print            BASIC/TARGETED PACKAGE
   (circulation: 28,250) and         » Ad runs in Print issue, searchable online at jbjsjobs.org, plus targeting against
      continuously online             content throughout the JBJS Network of websites, which includes JBJS.org,
   Over 95% of orthopaedic            caseconnector.jbjs.org and surgicaltechniques.jbjs.org
     surgeons receive JBJS           » Choose up to three (3) subspecialty content targeting options from list
       twice monthly plus              provided so ad is displayed next to relevant content on the JBJS Network of
         online access.                websites.
                                     » Create a company profile and upload logo to appear with listings.
                                     » Syndication through Indeed.com, SimplyHired.com, and JuJu.com.
                                     » Inclusion in e-mail alerts to JBJS Jobs Job Seekers.
                                     Print Ad Size     1x Frequency*      3x Frequency*      6x Frequency*     9x Frequency*
                                     1/8-page          $635               $615               $605              $595
 » To ensure your recruitment        1/4-page          $1015              $975               $960              $940
                                     1/2-page          $1775              $1,755             $1,725            $1,680
   advertisements reach all
                                     1 page            $3020              $2960              $2900             $2835
   demographics, JBJS Jobs
   offers budget-friendly            FEATURED/TARGETED PACKAGE
   upgrade rates and frequency       » Includes BASIC/TARGETED features plus online highlighting and search
   discounts for adding print ads      prominence on jbjsjobs.org
   to your online recruitment        Print Ad Size     1x Frequency*      3x Frequency*      6x Frequency*     9x Frequency*
   campaigns.                        1/8-page          $735               $715               $705              $695
                                     1/4-page          $1,115             $1,075             $1,060            $1040
                                     1/2-page          $1,875             $1,855             $1,825            $1,780
                                     1-page            $3120              $3060              $3000             $2935

                                        BUY TWO, GET            Run advertisement in both issues of the month and receive 50% off
                                        ONE HALF OFF!           the second issue insertion (must be same advertisement and same
                                                                unit size or smaller).

                                    *Frequency and rates are per calendar year, per placement for black & white ads and include
                                    corresponding online placements for 30 days. Online advertisements are limited to a maximum
                                    of three positions and require approval from JBJS. Additional frequency discounts available for
                                    12x, 15x, 18x, 21x, and 24x print placements. For color add: $480 for 1/4 page, $965 for 1/2
                                    page and $1,450 for full page (no color available on 1/8 page ads).

                                     +1 781.433.1239 l jbjsjobs.org
[ 4 ]   2015 MEDIA KIT               JBJS • 20 Pickering Street, Needham, MA 02492 USA
JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
The ideal fit for search firms.
    Online-Only          Options
     Online packages require set-up from JBJS office. Complete and return order form
       to initiate process.

       BASIC PACKAGE
       Be certain your opportunities will be seen by the largest, most influential
       audience of orthopaedic surgeons.
       »   Searchable online listing at jbjsjobs.org.
       »   30-day duration
       »   Create a company profile and upload a logo to appear with listings.
       »   Classify for easy search according to geography, subspecialty, level, type, education, and salary.
       »   Syndication through Indeed.com and SimplyHired.com.
       »   Inclusion in e-mail alerts to Job Seekers.
           Single Listing: $620         Three Pack: $1,770            Six Pack: $3,475          Nine Pack: $5,122

       FEATURED PACKAGE
       Make your opportunity stand out from the crowd.
       »   Includes all BASIC features plus search prominence and highlighting on jbjsjobs.org.
           Single Listing: $695         Three Pack: $2,045            Six Pack: $4,080          Nine Pack: $6,093

       TARGETED PACKAGE
       Target to Subspecialty content.
       »   Includes all BASIC features plus syndication throughout the JBJS Network of websites, which
           includes JBJS.org, JBJS Case Connector, and JBJS Essential Surgical Techniques
       »   Choose up to three (3) subspecialty content targeting options from list provided online so that your
           ad is displayed next to relevant content.
           Single Listing: $745         Three Pack: $2,165            Six Pack: $4,330          Nine Pack: $6,570

       FEATURED/TARGETED COMBO PACK
       Best value/max reach to JBJS audience
       »   Includes all BASIC, FEATURED and TARGETED features combined.
           Single Listing: $805         Three Pack: $2,335            Six Pack: $4,640          Nine Pack: $7,000

       TRAFFIC STATISTICS
       »   Jbjsjobs.org: 2,881 average monthly visits (2,478 unique), 11,817 average monthly page views, and
           471 average views per job
       »   JBJS Network (for targeted job options only): 205,139 average monthly visits (145,496 unique) and
           503,105 average monthly page views

                +1 781.433.1239 l jbjsjobs.org
                 JBJS • 20 Pickering Street, Needham, MA 02492 USA                             2015 MEDIA KIT       [ 5 ]
JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
More Recruitment Tools
            from JBJS
            BANNER ADVERTISING ON jbjsjobs.org
            Expand your brand reach with display ads.
            »   Investment: $300 for 30-day duration
            »   728 x 90 pixels
            »   Submit as GIF with URL

            RESUME BANK ACCESS
            Build your database of candidates by mining the jbjsjobs.org resume bank;
            inactive resumes are purged regularly.
            »   Investment: $75 for 30-days of access

            2015 Issue/Ad Material Due Dates for Recruitment
            Campaigns with Print Upgrades
            *Deadline is when space fills OR by Noon EST on Materials Due date below

                Issue        Materials Due          Bonus Distribution                 Issue    Materials Due     Bonus Distribution
                Jan 7        Dec 16                                                    Jul 1    Jun 12                 AAOSSM

                Jan 21       Dec 23                                                    Jul 15   Jun 25
                Feb 4        Jan 15                                                    Aug 5    Jul 17
                Feb 18       Jan 29                                                    Aug 19   July 31
                Mar 4        Feb 12                                                    Sep 2    Aug 14
                Mar 18       Feb 27                  AAOS Annual Meeting               Sep 16   Aug 27
                Apr 1        Mar 13                                                    Oct 7    Sep 18             OTA

                Apr 15       Mar 27                   AAOE                             Oct 21   Oct 1
                May 6        Apr 16                                                    Nov 4    Oct 16
                May 20       May 1                    EFORT                            Nov 18   Oct 29
                Jun 3        May 14                                                    Dec 2    Nov 10
                Jun 17       May 29                                                    Dec 16   Nov 24

           Print Ad Specifications                             Material Submission Guidelines
           1/8-page: 3 - 7/16” x 2 - 7/16”                     Acceptable Material: PDF with fonts embedded, black and white
           1/4-page: 3 - 7/16” x 4-1/2”                        or CMYK. Logos in TIF format at 300 dpi resolution.
           1/2-page vertical: 3-7/16” x 9-1/4”                 Unacceptable Material: Salary stated in dollar amounts.
           1/2-page horizontal: 7⅛” x 4-1/2”                   Approval: All advertisements are subject to approval.
           Full page: 7⅛” x 9-1/4”                             Issue Cancellation: Required in writing by issue deadline date, Noon EST.
                                                               Online Only Cancellation: Required in writing prior to advertisement running.*
                                                                 *Charges may apply

                                                   +1 781.433.1239 l jbjsjobs.org
[ 6 ]   2015 MEDIA KIT                             JBJS • 20 Pickering Street, Needham, MA 02492 USA
JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
Advertising Policies
The Journal of Bone & Joint Surgery Inc. accepts advertising and sponsorship according to the following principles:
• A dvertising and content are separate. Advertisers and sponsors do not have advance knowledge of our specific editorial content, other than the
   information contained in the table of contents. Content is not edited or modified in any way to accommodate advertisers. The Journal of Bone
   and Joint Surgery (JBJS) does not knowingly permit advertising for a specific product in physical proximity to a specific article mentioning that
   product. Our editorial decisions are made without influence by advertisers or sponsors. JBJS advertising sales representatives have no involve-
   ment with specific editorial content, other than knowledge of the table of contents, before it is published.
• J BJS is not liable for any failure to publish any accepted advertisement. However, JBJS will use reasonable efforts to place the affected
   advertisement at the next mutually agreed-upon opportunity.
• J BJS may refuse or cancel any advertisement at any time.
• A ll advertisements are reviewed and approved by JBJS.
• J BJS does not endorse commercial products or services or any company, product, or service appearing in its paid advertising.
• Advertising must be factual and in good taste.
• A dvertisements for alcoholic beverages, firearms, and tobacco products will not be accepted.
• A
   dvertised products must be compliant with the regulations for all countries in which the advertisement will be seen. Advertisements for products that
  are subject to U.S. Food and Drug Administration oversight must comply with FDA regulations regarding advertising and promotion.
• J BJS reserves the right to hold an advertiser and/or its advertising agency jointly and severally liable for nonpayment.
• Th
    e Journal of Bone and Joint Surgery does not permit the use of its name, any representation of its name, or logo in advertising materials except
   when used as a citation for content protected under copyright law.
Policies specific to online and email advertising:
• When users click on an advertising banner or advertising link, they may be taken to a site different from the Journal’s and they may be asked for
   personal information at that site. JBJS does not control those sites and cannot vouch for the privacy or use of data on those sites.
• Th
    ird-party ad servers are allowed to measure clicks only.
• J BJS does not release personally identifiable data on users of our website to advertisers. Advertisers on the Journal’s website may receive
  aggregated data about the responses to their advertisements.
• A dvertisers and sponsors do not influence the results of searches a user conducts on the JBJS website.
• U pdates to our Internet advertising policy will be posted to the Advertising section of JBJS.org.
Advertorial and Disease-Awareness Advertisement Policies
• A
   s with all advertising, advertorials and disease-awareness advertisements are subject to approval.
• A
   ll advertorials and disease-awareness advertisements must be easily distinguishable from editorial content.
      Single-page:
		         - C  ompany name and logo must be included at the top of the advertisement.
		         - Th e word “ADVERTISEMENT” must be included at the top of the page in all caps, using a minimum font size of 14 points.
      Two-page spreads:
		         - Th e word “ADVERTISEMENT” must appear at the top of both pages, using a minimum font size of 14 points.
		         - One
                  of the two pages must include the company name and logo at the top.
Recruitment advertising
•         All advertisements for employment must be nondiscriminatory and comply with all applicable laws and regulations. Ads that
          discriminate against applicants based on sex, age, race, religion, marital status or physical handicap will not be accepted.
•         Advertisements may not include dollar values in reference to compensation.
•         All recruitment advertisements are placed in the recruitment section of JBJS.
•         Deadline date is when space fills OR Material Due date, Noon EST, noted in media kit, whichever occurs first.
•         Frequency and rates are per calendar year.
•         Online Advertising: Instructions will be sent to advertiser to upload online ad. If advertiser does not upload the ad within 24 hours,
          JBJS will upload the online ad portion.
Sponsorships
Sponsorship and editorial content are clearly separated. A link to the JBJS Internet Advertising Policy will appear with all sponsorships on the
website. Acknowledgment of support does not imply endorsement of any product(s). The final wording and position of the acknowledgments will
be determined by JBJS.

Readers are encouraged to comment on our Advertising policies.

                                            +1 781.433.1239 l jbjsjobs.org
                                            JBJS • 20 Pickering Street, Needham, MA 02492 USA                                2015 MEDIA KIT            [ 7 ]
JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
Contact Information
                     Terry Paolino
                     tpaolino@jbjs.org | +1 781.433.1239

                     JBJS Jobs
                     20 Pickering Street
                     Needham, MA 02492 USA

                                   +1 781.433.1239 l jbjsjobs.org
[ 8 ]   2015 MEDIA KIT             JBJS • 20 Pickering Street, Needham, MA 02492 USA
JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession. JBJS Jobs 2015 Media Kit - Recruit through JBJS Jobs to connect with the best in the orthopaedic surgical profession.
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