Jobs Online Trends in New Zealand Job Adver sements - Labour Market Trends - MBIE

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Labour Market Trends

Jobs Online
Trends in New Zealand Job Adver sements

                                                 July 2018
Ministry of Business, Innova on and Employment (MBIE)
Hīkina Whakatutuki – Li ing to make successful
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Disclaimer
This document is a guide only. It should not be
used as a subs tute for legisla on or legal
advice. The Ministry of Business, Innova on
and Employment is not responsible for the
results of any ac ons taken on the basis of
informa on in this document, or for any errors
or omissions.

2253-5721
July 2018

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Introduc on
   OVERVIEW OF KEY TRENDS

      ◦ Online adver sements grew 1.9 per cent in the June 2018 quarter, a drop from the 2.4
        per cent growth in the March 2018 quarter.

      ◦ The strongest percentage growth in online adver sing over the quarter came from
        service industries, par cularly health and educa on. The volume of adver sing from
        the health and business services industries meant those two industries showed the
        strongest total growth.

      ◦ Adver sing for higher skilled occupa ons rose most strongly over the quarter; led by
        community and personal services, clerical and administra on, with similar increases for
        professionals and managers.

      ◦ Over the year, growth was driven by unskilled openings. Semi-skilled occupa ons showed
        weakest growth, consistent with the long-term so ening in demand for these workers.

      ◦ Auckland’s size means it is usually the main driver of quarterly growth, but Wellington’s
        influence has been greater this quarter, with a significant contribu on from Waikato.
        Over the year, the main drivers of overall growth lay in the main centres of Wellington
        and Auckland.

Purpose of Jobs Online

Jobs Online measures changes in online job adver sements from four internet job boards: SEEK,
Trade Me Jobs, the Educa on Gaze e and Kiwi Health Jobs. Job adver sements are a proxy for
job vacancies, a key indicator of labour demand and economic change.
The rela onship between job adver sements and labour demand is complex, par cularly when
disaggregated at an industry, occupa on and regional level. For example, an increase in job
adver sements by a par cular industry may indicate the industry is expanding, and looking for
new workers; or the industry has a high rate of churn (workers are moving between businesses,
but overall employment is not necessarily increasing). Likewise, declining job adver sing can
signal reduced headcount in an industry, or that the industry is using alterna ves to adver sing
in their hiring process (such as word-of-mouth or social networks).
With these caveats in mind, data from Jobs Online tracks well with other labour market
indicators, such as the unemployment rate.
Overall Job Adver sements
Job adver sements point to an upwards but slowing trend in job openings

Online job adver sements increased by 1.9 per cent in the June 2018 quarter. This is down from
the 2.4 per cent growth recorded in the March 2018 quarter. Overall, job adver sements rose by
7.5 per cent in the year to June. Recent indicators of business confidence give weight to a
pessimis c outlook: NZIER’s Quarterly Survey of Business Opinion, for example, shows only a net
1 per cent of retail businesses intend to increase headcount over the next quarter, a fall from
previous quarters.1

Figure 1: All Vacancies Index

    1
        New Zealand Ins tute of Economic Research, Quarterly Survey of Business Opinion: June quarter 2018

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT              2                                         Jobs Online: June 2018
Figure 2: Annual change in All Vacancies Index
 Annual Percentage Change (%)

                                15

                                10

                                 5

                                 0
                                     2012       2014       2016                     2018

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT          3          Jobs Online: June 2018
Job Adver sements by Industry
Quarterly growth led by services industries

At an industry level, percentage growth over the June quarter has been led by services industries,
specifically healthcare and medical services, followed by educa on, IT and sales. This marks a
shi from early-2017, when growth was led by manufacturing and transport and the primary
industries.
The main drivers of overall adver sing growth in the quarter were construc on and
manufacturing, in terms of the number of lis ngs. The volume of adver sing for healthcare and
medical service posi ons meant these were the main drivers of annual growth.

Figure 3: Quarterly and annual changes in online job adver sements by industry

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   4                                    Jobs Online: June 2018
Figure 4: Indices by industry

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   5   Jobs Online: June 2018
Job Adver sements by Occupa on and skill
level
Skilled and semi-skilled adver sements on the increase

For this quarter, there was an increase in the number of adver sements for the clerical and
administra ve, community and personal service occupa ons and for professionals. Demand for
low and unskilled occupa ons has slowed from previous quarters.
Over the year, the growth is s ll largest for labourers followed by community and personal
service workers.

Figure 5: Quarterly and annual changes in online job adver sements by occupa on

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   6                                   Jobs Online: June 2018
Figure 6: Indices by occupa on

Higher skilled jobs lead growth

Quarterly growth has been led by skilled and high-skilled jobs. Weakest growth was for
semi-skilled and unskilled jobs, reflec ng a longer-term slow-down.
The annual growth, however, was led by unskilled and low skilled, followed closely by
high-skilled. The skill levels contribu ng most to growth were highly skilled, low skilled and
skilled vacancies when the numbers of adver sements are considered.

Figure 7: Quarterly and annual changes in online job adver sements by skill level

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT    7                                     Jobs Online: June 2018
Figure 8: Indices by skill levels

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   8   Jobs Online: June 2018
Job Adver sements by Region
Provincial New Zealand leads growth in job adver sing

Growth in job adver sements was strongest outside the main centres in the June quarter.
Highest percentage growth was recorded in Gisborne/Hawke’s Bay and
Manawatu/Whanganui/Taranaki. Waikato, Northland, Bay of Plenty and Otago/Southland also
had moderate growth. The lowest growth was in Canterbury and Auckland. However, given
Auckland’s size, even its low percentage growth had the greatest impact on overall growth, with
moderate contribu ons from Wellington and Waikato in the June quarter. The annual growth
picture is similar to the quarterly change, with Auckland and Canterbury showing up as the
lowest, and Bay of Plenty showing the greatest growth rate. For some me, growth has been led
by openings for labourers and machinery operators and drivers in that order. In Auckland, the
main annual occupa onal drivers of growth are now professionals and clerical and administra ve
occupa ons; offse ng an annual fall in openings for sales, managers, and machinery operators
and drivers.

Figure 9: Quarterly and annual changes in online job adver sements by region

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   9                                 Jobs Online: June 2018
Figure 10: Indices by region

 NORTHLAND

Northland job adver sements grew by 4.0 per cent over the quarter, and 15.7 per cent over the
year: growth has been so ening over the past year, but remains elevated. The main drivers of
quarterly growth was the health sector. Annual growth was driven by construc on and sales
sectors. At an occupa onal level, technicians and trades workers were the largest driver of
annual growth, followed by professionals, and clerical and administra on workers.

 AUCKLAND

Auckland job adver sements grew by 0.7 per cent over the quarter, and 1.4 per cent over the
year: s ll a slow growth rate for this region and one if the slowest of all regions at both quarterly
and annual level. Most growth has been from the health sector and informa on technology
industries. Professionals lead the occupa on vacancies, with reduc ons in sales, managers, and
machinery operators and drivers. Over the year, labourers and professionals lead the growth.

 WAIKATO

Waikato job adver sements grew by 4 per cent over the quarter, largely driven by construc on
jobs. Healthcare also pushed up quarterly growth, with sales and business services showing a
smaller contribu on. There were large reduc ons in manufacturing and primary industries. Job

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT    10                                     Jobs Online: June 2018
adver sements in the region were up 17.8 per cent over the year, with a similar set of drivers
(construc on and healthcare showing significant annual increases). At an occupa onal level,
sales occupa ons drove the growth with clerical, professional and trades having an impact.

 BAY OF PLENTY

Bay of Plenty job adver sements rose 3.8 per cent in the quarter, and 21.4 per cent over the
year, bouncing back from slowing growth in 2017. Healthcare and hospitality were the main
drivers of growth, followed by construc on. Construc on, healthcare and manufacturing are the
main drivers of annual growth in the region. At an occupa onal level, the main drivers of growth
were professionals and managers, which have the biggest influence on both quarterly and annual
growth.

 GISBORNE/HAWKE’S BAY

Gisborne/Hawke’s Bay experienced a 7.1 per cent increase in the quarter to June 2018, and a
17.4 percent since June 2017, The largest quarterly and annual growth was from construc on
and healthcare. Professionals and managers contributed to most of the growth over the quarter,
with the professionals having the biggest impact on occupa ons over the year.

 MANAWATU-WHANGANUI/TARANAKI

Manawatu-Whanganui/Taranaki had one of the largest quarterly increases with 4.8 per cent in
June 2018, with manufacturing, business services, healthcare and sales the main contributors to
the growth. Over the year, there was a healthy 18.9 per cent increase driven by the health sector,
construc on and manufacturing. Machinery operators and drivers had the largest increase, but
the biggest contribu on was from professional occupa ons. Over the year, technical and trades
workers along with machinery operators and drivers had the biggest influence.

 WELLINGTON

Wellington showed a modest increase of 3.4 per cent in the June 2018 quarter, and 9.3 per cent
over the year. Construc on had the greatest impact, along with business services and sales. Over
the year, hospitality and business services had the largest influence by a substan al margin.
Professionals had the biggest impact over the quarter, followed by managers, clerical and trades
workers. Over the year, professionals and managers drove the increase.

 NELSON/TASMAN/MARLBOROUGH/WEST COAST

Rising 3.6 percent in the June 2018 quarter, the upper South Island was influenced by growth in
construc on and healthcare. Over the year, with a rise of 18.7 per cent healthcare and
construc on were the biggest drivers for the industry groups. Trades workers and professionals
were the most influen al occupa on groups for the both the quarter and the year.

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   11                                   Jobs Online: June 2018
 CANTERBURY

Canterbury was one of the two regions lower than the na onal average with only 0.1 per cent
rise in the June 2018 quarter and 1.7 per cent over the year. Business services, healthcare and
hospitality are now showing much larger impacts than construc on, both for the quarter and the
year. The clerical and administra on, along with community and personal services occupa ons
were the main drivers, followed by professionals and managers across the quarter, but labourers’
vacancies s ll have the greatest impact on the annual growth.

 OTAGO/SOUTHLAND

Job adver sements in Otago/Southland rose by 3.7 per cent in the June 2018 quarter, and 19.3
per cent over the year. For the quarter, the most significant increases were in sales and IT, but
the annual increase was s ll dominated by construc on, with healthcare and manufacturing also
contribu ng. For occupa ons, the machinery operators and drivers occupa on group led the
way along with professionals. Over the year, sales and professionals had the leading influence,
followed by labourers and machinery operators and drivers.

MINISTRY OF BUSINESS, INNOVATION & EMPLOYMENT   12                                 Jobs Online: June 2018
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