John Deere FarmSight Simply, profit from insight
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John Deere FarmSight Simply, profit from insight
2 | John Deere FarmSight: Introduction
Growing population. Finite resources
Contents Only so many hectares of land.
Introduction�������������������������������������������������������������������� 2 – 3
The evolution of farming�������������������������������������������������� 4 – 5 Only so much fresh water.
John Deere FarmSight������������������������������������������������������ 6 – 7
Only so much nutrient.
Machine optimisation������������������������������������������������������ 8 – 9
Logistics optimisation���������������������������������������������������� 9 – 11 But our population is growing. Today, almost 7 billion.
Ag decision support����������������������������������������������������� 12 – 13 By the end of the century, 14 billion?*
New dealer services����������������������������������������������������� 14 – 15
How we feed ourselves will be a major challenge.
Investing in technology�������������������������������������������������������� 16
New crop varieties will help improve yields.
Changes to human behaviour will affect consumption.
But farming practices also have an important role to play.
*World Population to 2300, United Nations 2004
John Deere FarmSight | 3 The productivity gains from the mechanisation of farm machinery are reaching a limit. There are only so many hectares a machine can cover in a day. But there are opportunities to improve productivity: better optimisation of individual machine performance. Better optimisation of logistics for more efficient harvesting and cultivation and better use of field data for analysing yields and improving decision making. All of this will help farmers to grow crops and manage their operations more effectively. So they make the most of the resources at their disposal. Not just improving productivity but farming more sustainably and helping to conserve the limited resources on our planet. It’s a new set of challenges. It calls for a different way of thinking. John Deere FarmSight.
4 | John Deere FarmSight: Evolution of farming
The evolution of farming. Driven by technical innovation
The increase in farming efficiency and productivity has
gone hand-in-hand with the growth in world population.
Although different regions of the world have evolved
at different speeds, every step change in agricultural
practices and productivity has been driven by technical
innovation. New machinery … domestication of
animals … hybridisation of plants … the development of
agri-chemicals and artificial fertilisers.
John Deere FarmSight is the next innovation in the
development of agriculture. It brings together wireless
communications and precision farming technology such
as satellite guidance systems in an intuitive, easy to use
way. It’s set to revolutionise farming for the 21st century.
10,000 BC 6,000 BC
The first evidence of the organised sowing of wild plant seeds has The domestication of oxen in Mesopotamia leads to the first crude
been associated with the fertile crescent of Western Asia, Egypt and plough – a simple wooden stick which is dragged through the topsoil.
India. The world population is estimated at around 1 million. The plough evolves for the next 8,000 years but the concept remains
unchanged. World population estimated at 5 million.
John Deere FarmSight | 5 17th – 19th Century 1892 2011 The industrialisation of farming begins to revolutionise agriculture. John Froelich invents the first gasoline powered tractor and introduces John Deere FarmSight. Wireless communications are integrated The invention of an effective seed drill by Jethro Tull in 1701 and the first self-powered machine capable of replacing animal drawn with precision farming technology to allow the remote monitoring the introduction of techniques such as crop rotation and selective ploughs. He subsequently forms the Waterloo Gasoline Engine Company of machines and implements, which creates new ways of managing breeding massively increase productivity in Western Europe. which is taken over in 1918 by John Deere. World population stands at equipment and controlling inputs such as seed, fertiliser and crop By 1800 the world population reaches about 980 million. over 1.5 billion. protection products. World population reaches almost 7 billion.
6 | John Deere FarmSight: Simply, profit from insight
John Deere FarmSight. Simply, profit from insight
John Deere FarmSight integrates wireless communications
and advanced precision farming technology to connect
equipment, owners, operators and dealers to provide new
levels of productivity and sustainable farm management.
It supports your business in three important areas:
Machine optimisation – using precision guidance technology
and wireless data networks to improve productivity and
increase the uptime of your equipment.
Logistics optimisation – using machine-to-machine
communication and remote connectivity to improve fleet
management.
Ag Decision Support – better decision-making on use of
inputs, yield analysis and farm management.
All our systems are integrated to work seamlessly with
easy ‘plug and play’ technology. They’re not just designed
to be green and yellow either. John Deere is a member of
the Agricultural Industry Electronics Association. We fully
support the industry-wide standardisation of electronic
components as well as the ISOBUS international standard for
communications protocol between tractors and implements.
So you can still enjoy many of the benefits of John Deere
FarmSight even if you have a mixed fleet.
An essential component of John Deere FarmSight is the
service provided by your dealer. They’ll be able to advise you
on the level of support they can provide to help you maximise
your efficiency, productivity and profitability.
John Deere FarmSight | 7 FarmSight & Agricultural Management Solutions Many John Deere customers are already familiar with Agricultural Management Solutions (AMS). This is the range of fully integrated products and services including GreenStar receivers and displays, guidance systems and remote monitoring technology, that’s been pioneered by John Deere over the past 15 years. AMS was developed exclusively by John Deere as we recognised the productivity improvements that could be made by integrating technology directly into farming equipment. Thanks to our investment in AMS, today a single operator is able to perform multiple operations accurately and easily with complete confidence. Our AMS portfolio will continue to grow and expand in the years ahead and John Deere FarmSight builds on the AMS product range by including ‘Dealer Value-Added Services’. These services are currently being developed and are designed to help you get more from your equipment and your AMS products. They will include remote monitoring of machines, dealer-owned RTK networks, performance analysis, agronomic decision support and much more. As John Deere FarmSight develops and the know-how of your dealer grows, the range of services available to support you will increase. Just ask your dealer about their plans for value-added services.
8 | John Deere FarmSight: Machine optimisation Machine optimisation. Improving equipment productivity It’s always been difficult to know if you’re getting the full potential from your machines. Everyone has their favourite set-up and their own opinion of what’s best but how do you make any meaningful comparisons? John Deere FarmSight gives you the data you need to make informed decisions on how to get the most from your machines. Fuel, for instance, is one of the biggest running costs, but how do you know your machine is using it efficiently? With JDLink you can remotely monitor how the machine is being used (idling, transport and working in the field) and you can look at engine loadings to see how its capacity is being utilised. All of this gives you powerful insights into optimising machine settings, improving operator behaviour and pre-planning tasks for better efficiency. Service ADVISOR Remote is another powerful machine optimisation tool. Now your dealer can remotely monitor your machine, pre-plan maintenance schedules around your work routines and identify issues before they become a problem – all maximising your uptime.
John Deere FarmSight | 9 “I’ve been working with my dealer to improve fuel efficiency using JDLink. I used to keep a simple book and record the hours worked, the job and fuel used but it didn’t tell me what I really needed to know. Fuel efficiency isn’t just about how much fuel you use, it’s about how effectively you are using that fuel. I gave my dealer permission to remotely monitor my machines for a few weeks and he then took me through the figures. I’m now operating better balanced machines with more productive work rates and they’ve helped train another operator so even if I’m not behind the wheel I know they’re getting as good a result as me. When you have confidence in other operator's ability it frees you up to work on other parts of the business. That’s a knock-on effect of John Deere FarmSight. It can really change not just the way you use your machines but your whole approach to running and managing your business.”
10 | John Deere FarmSight: Logistics optimisation
Logistics optimisation. Better fleet management
Having the best, most efficient equipment is essential for
farming productivity but it’s equally important to make sure
it’s in the right place at the right time.
Managing machine logistics can be a real challenge,
particularly for forage or harvest contractors. Today’s forage
harvesters, can cut 4,000 tonnes of silage in a day but ensuring
you have enough trailers to keep it running all the time is
another matter.
John Deere FarmSight solutions can help make sure you
have the right number and size of trailers to provide the
optimum workflow for non-stop harvesting. By tracking
machine movements using JDLink and controlling faster trailer
loading with machine-to-machine communication tools such
as Machine Sync, it can help you minimise the number of
machines required for the task.
It’s better for the environment too. Less unnecessary trips …
reduced soil compaction … and lower fuel consumption.
Machine Sync was
awarded a silver medal
for innovation at
Agritechnica 2011John Deere FarmSight | 11 “It’s always a real challenge during the harvest season to keep my combines moving without any stoppages due to delays with trailer logistics. Less stoppages mean more hectares cut and that makes a big difference to my bottom line. Machine Sync is one product that couldn’t come soon enough for me. It gives me machine-to-machine radio contact but more than that, trailer drivers can remotely read all of my combines’ grain tanks so they always know which one needs unloading first. Unloading is faster and safer too. All the trailer driver has to do is bring his tractor alongside the combine and the combine operator takes control of the tractor using Machine Sync. What’s just as important is it’s so easy to use. My operators needed hardly any training and because it’s all part of John Deere FarmSight it integrates with all my other monitoring systems, so the set up was really straightforward.”
12 | John Deere FarmSight: Ag decision support
Ag decision support. Better business decisions
John Deere FarmSight helps you make better, more informed
decisions by pinpointing all the different input costs and
variables in your operation. It also cuts down on paperwork
with standard format document templates that make running
your business a lot easier.
Easy to use software with simple data transfer from machine
to PC lets you pre-plan jobs for operators or analyse the results
in the comfort of your own office when it’s convenient for you.
Either do-it-yourself or your dealer can work with you to build
up a picture of your business across each season. This will help
give you an understanding of where it pays to invest money
and where it doesn’t. When you add this to the experience
your dealer has over hundreds of customers in his territory,
you can benchmark your performance against other similar
operations for better business performance.John Deere FarmSight | 13 “I’m not a big fan of paperwork so the integrated set of documentation has helped make running the business a lot easier. For me it really comes into its own with yield mapping. I’ve been working with the team at my dealer to build up an accurate picture of all the factors affecting yields. Now we’re on our second harvesting season and we’re really starting to see patterns emerge which will help improve cost control. The contractor who cuts my silage also uses foragers equipped with HarvestLab. This gives me real-time measurement of all the important constituents – sugar, starch, protein and dry- matter content. So I know the quality of my silage as soon as it goes into the clamp. It lets me balance my feedstocks better and gives me the option to buy in bulk at a lower price and it helps me decide what crop variety to plant to give the best yield next season.” Constituent measurement on HarvestLab was awarded a silver medal for innovation at Agritechnica 2011
14 | John Deere FarmSight: New dealer services
New dealer services. Adding customer value
Thanks to John Deere FarmSight, more and more dealers are
able to offer value-added services that can help you run your
business more efficiently and profitably. And, it doesn’t matter
if you farm livestock, dairy, arable or operate a contracting
service, your business can benefit from John Deere FarmSight
one way or another.
It might be as simple as providing guidance systems to reduce
skips and overlap when fertilising or spraying. Or it could be
remote machine monitoring and diagnostics services using
Service ADVISOR Remote … evaluating machine performance
or machine settings with JDLink … fuel consumption
analysis … or yield mapping with documentation software.
With the expert knowledge and insight of your dealer,
John Deere FarmSight gives you a window onto your business
that you’ve never had before.John Deere FarmSight | 15 “JDLink is an important step in helping to develop our first John Deere FarmSight value- added services. Once a customer gives us their permission to remotely monitor their machines we can analyse how they’re being used. Using this information we can provide operator training on the right machine set-ups, choice of implements and work rates to optimise individual machines. Harvest season is also another important time where we’ll be able to add real customer value. Remote monitoring of combine performance will allow us to give real-time advice on the right settings for the conditions and offer insights that can make significant improvements to the logistics of the whole operation. Even when harvesting is over, our work can still continue. We can manage the paperwork for some of our smaller customers and we can also analyse harvest data and prepare reports with yield maps. All the data is still owned by the customer but with our added experience we can help them make informed decisions on what inputs and crops to plant for the following season in a way they’ve never been able to do before.”
Investing in technology. The European Technology and
Innovation Centre is equipped
Innovating for the future with sustainable technology
including geothermal heating and
photovoltaic energy systems.
Every day John Deere invests almost €3 million in research and
development to create innovations that make farming easier
and more productive.
In 2010 a new European Technology and Innovation Centre
was opened in Germany to meet the specific needs of
customers in Europe, CIS, Northern Africa and the Middle
East. Staffed by more than 100 engineers, computer analysts,
technicians and support personnel, a large part of their focus
is on developing the products that will support John Deere
FarmSight in the future.
In parallel with this investment in technology, we’re also
investing in people and facilities in partnership with our dealer
network. New standards are being introduced to provide the
skills and expertise to deliver a growing range of John Deere
FarmSight solutions to meet the future needs of our
customers.
New developments are already in the pipeline for the next
few years that will bring added functionality and new dealer
services. Fully integrated and capable of working on multi-
brand systems with common standards, John Deere FarmSight
solutions are future-proof, so your investment is protected for
the years ahead.
10/11 1/1/2
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Contact your John Deere dealer for a comprehensive range of finance options to suit the specific needs of your business.
Not available in all countries please consult your local dealer.
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