KICKING FOR '22 BOPRU Strategy - July 2017- Bay of Connections
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KICKING FOR ‘22 BOPRU Strategy – July 2017 –
The Bay of Plenty Rugby Sevens number of Maori and women now
Strategy was first developed in 2013 in playing the game. A high performance
OVERVIEW
partnership with Bay of Connections. centre has been built in Tauranga, and
There were seven focus areas linking the union also hosted a match between
local, regional and national groups and the British and Irish Lions and Maori All
organisations designed to grow sevens Blacks in Rotorua in 2017.
rugby. This was to allow the leveraging
As a result of all of these developments
of sustainable economic development
and the success of the Sevens strategy,
opportunities for the Bay of Plenty
BOPRU have established a proven track
Region – through employment,
record, infrastructure and mana in the
investment and offshore revenue.
international market.
These seven focus areas were:
11.5k
Rugby is now played 12 months
1. Event hosting of the year in the Bay with a
2. National team base range of formats – Women’s
3. High performance facilities Rugby, Sevens, Rippa Rugby,
and training courses AIMS Games, Quick Rip
Registered
4. Education In 2017 a total of 11,500 players
players 5. Tourism were registered in the Bay of
in 2017 6. International Opportunities
Plenty making it the third biggest
provincial union in New Zealand
7. Funding/Revenue in terms of participation
In 2017, the Bay of Plenty Rugby Union Bay of Plenty has the third
has positioned itself and the Bay of highest number of female
Plenty region achieved as one of participants in New Zealand behind
the world’s leading Sevens Canterbury and North Harbour
Rugby service providers,
though its goal of delivering a Bay of Plenty has the
programme to attract the highest number of Maori
interest and commitment of the players in New Zealand
world’s Sevens nations. By 2026 the BOP region
At the same time, rugby in the Bay of population will grow by 28%
Plenty has achieved significant growth. and will have the third highest
The Union has become the third largest actual population growth behind
in New Zealand. It has seen growth in Auckland and Canterbury
playing numbers, particularly in the
#1
Highest
number
of Maori
players
in NZ
28%
BOP region
population
growth by 2026
KICKING 26,000 The 2017 Maori All Blacks
FOR ‘22 match in Rotorua hosted
26,000 spectators $11.1m into the economy
100
– 2017-2022 –
Following on from the successful delivery
of its first Sevens regional growth strategy
through Bay of Connections, the Union
Close to 100 teams
$25m $25 million
is now embarking on the second phase at the Condor Sevens sports
of its strategy programme, with a new (Secondary Schools) stadium
framework to support the region’s growth
and development through to 2022. annual tournament proposal for
3+
The strategy is not just about Sevens, it’s Tauranga, with
about rugby as a whole and using it as capacity for
a vehicle for economic opportunities. A
critical success factor is the continued 15,000 fans
15k
alignment to New Zealand Rugby (NZR)
and this strategy aligns with the NZR
vision to unify and inspire. With seven key
areas of focus, the strategy also has the
same purpose to lead, grow, support and Making the Bay home for 3 national teams: NZ under 20, Black
promote the game, with a view to driving
economic benefits for the wider Bay of Ferns, Wa Kainga (Maori Rugby) - and growing more relationships
Plenty region.
1. EVENT HOSTING
After the success of the British and Irish would like to see an All Black test held as leverage to attract other sevens events
Lions match against the Maori All Blacks in the region within the next five years, such as the Condor Sevens (Secondary
in Rotorua in 2017, the BOPRU has again something that has never happened Schools) tournament, an annual event
demonstrated it can host “big matches”. before. Bay of Plenty is now become the which boasts over 100 teams.
The city coped with an influx of 26,000 home of the National Sevens tournament
people for the game. The BOPRU each year and this event would be used
2. NATIONAL TEAM BASE
A number of teams from New Zealand NZ under 20 side, the Black Ferns, as Hong Kong, Japan and the USA. All
and around the world have experienced well as the wa kainga (home base) for these nations have spent time in the
the great hospitality on offer in the Bay Maori rugby. Bay of Plenty with national, club and
and the Union would like to build on The Union would like to grow school players and teams visiting.
that, making it the training venue for the relationships with Samoa, China,
3. HIGH PERFORMANCE FACILITIES AND TRAINING COURSES
Bay of Plenty Rugby HQ is housed in The Union is currently investigating plans In September 2015, a proposal for
an elite high performance centre in for a bespoke accommodation project, a new $25 million boutique sports
Tauranga, the largest high performance to support Tauranga’s accommodation stadium at Tauranga Domain was
gym in New Zealand. The centre is options. BOPRU owns land with some presented to council by Tauranga’s
also a leading provider of testing and private units behind its current site at Civic Amenities Group. The stadium
research into sports science and human Blake Park, Mt Maunganui. A feasibility would have a capacity for about 15,000
performance through a partnership with study is planned to look at using the land fans. This discussion between various
University of Waikato. It’s envisaged to build multi-bed accommodation for parties is ongoing and BOPRU will
that a similar centre, albeit on a smaller teams using the high performance facility. look to engage in these discussions.
scale, is developed in Rotorua.
4. EDUCATION
The education providers and sporting BOPRU works with and has hosted in China to investigate further
expertise that exist in the Bay of teams from China, Japan, Hong Kong opportunities. There are plenty of
Plenty, combined with New Zealand’s and the USA. The union has established opportunities to establish the BOPRU
rugby intellectual property, provide relationships with universities in China as leaders in coaching in 7s and 15s
the framework to deliver a sport and and the USA, and is currently coaching rugby and see China as a key target
learning package that is sought after by around 5000 children in China. The market. BOPRU would like to grow
international teams, clubs and schools. Chinese National Youth team visited the the relationship with China as it has a
high performance centre in Tauranga significant potential positive impact for
BOPRU currently works with Education
for the first time in March 2017. rugby, accommodation providers, and
Tauranga and Education New Zealand
the education sector. (Please refer to
to connect with sister cities and BOPRU will work with Education
International Opportunities for more)
organisations around the world and Tauranga and schools and universities
5. TOURISM
The effect of rugby on Tourism in the other organisations with a vested interest partner, particularly with Rotorua tourism
Bay of Plenty is often discussed, but to have a clear understanding of the operators, around the activity of the
there has never been an effective tool economic benefits from this strategy many visiting nations to the region.
used to measure the economic value. will form part of the next phase of this
Partnering with local authorities and strategy. There is an opportunity to
6. INTERNATIONAL OPPORTUNITIES
World Rugby introduced a long term China. A mass participation programme is national sevens programme. BOPRU is well
strategic partnership with Alibaba and planned in 10,000 universities and schools placed to capitalise on this investment,
the Chinese Rugby Football Association across 20 provinces, with the goal to currently coaching 5000 children a year
in 2016, with AliSport pledging a US$100 attract and retain one million new players in China. There is also an opportunity for
million investment over 10 years to over five years, and establish a mens’ and commercial relationships in this space
support all levels of rugby development in womens’ professional league, as well as a with export and Tourism companies alike.
7. FUNDING REVENUE
There are a variety of funding OLYMPICS AND NATIONAL/ A GROWING GAME INTERNATIONALLY
opportunities available to BOPRU. INTERNATIONAL PARTNERSHIPS The growth of the game in developing
After debuting at the 2016 Olympics, nations is providing partnership
EVENTS
Sevens is part of the next Olympic opportunities at various levels including
The establishment of world-class,
cycle in 2020 as well as the 2018 high school and university, provincial
quality events will drive significant
Commonwealth Games. There is a and national. Commercial partnerships
economic benefits and new revenue
greater level of High Performance and collaboration with NZ companies
into the game, as well as local
Sport New Zealand funding for the and industry will be sought with
communities. The revenue derived
development of the success of the those active in the same markets.
from hosting overseas teams will
game in New Zealand. Developing
ensure the focus on international
nations, especially those in Asia (see
opportunities becomes self-funding, Sevens is part of the next
International Opportunities), are receiving
delivering greater growth to the region
increased funding from the International Olympic cycle in 2020 as well as
US$1m
Olympic Committee and World Rugby. the 2018 Commonwealth Games
AliSport investment
over 10 years to
support all levels of
2020
rugby development
in China
BOPRU STRATEGY JULY 2017 “KICKING FOR ‘22”
UNION
BOPRU STRATEGY JULY 2017 “KICKING FOR ‘22”
UNION
ACTION
PLAN
FOCUS AREA ACTION WHO WHEN
Bid for International events including All Bay of Plenty Rugby
Active
Blacks, Maori All Blacks, Black Ferns Union (BOPRU)
Secure hosting rights to Condor 7’s BOPRU Active
EVENT HOSTING
Retain hosting rights to National Provincial 7’s BOPRU Ongoing
Identify events that fit within the Strategy to
BOPRU Ongoing
potentially attract to the Bay of Plenty
For Mens and Womens Sevens BOPRU/NZR Active/Achieved
NATIONAL For mens under 20’s BOPRU Active
TEAM BASE For women’s 15’s BOPRU Active
For Maori rugby BOPRU Active
New high performance base established in Rotorua BOPRU Active
HIGH PERFORMANCE
BOPRU & Partners (Council,
FACILITIES AND New Sports and Outdoor events Venue in Tauranga Ongoing
commercial entities)
TRAINING COURSES
Accommodation for athletes BOPRU & Partners Active
Connect with sister cities and organisations that BOPRU & Education NZ,
Active
have relationships in China, Japan, Hong Kong, USA Education Tauranga
EDUCATION
Establish BOP as worldwide leaders
BOPRU Active
in coaching 7’s and 15’s
BOPRU & Regional Council
Measure the economic value of rugby in the region Active
and Tourism offices
Connect with Rotorua and Bay of Plenty
TOURISM Tourism organisations to maximise BOPRU Active
touring and economic opportunities
Investigate commercial relationships BOPRU & Tourism/
Active
with tourism/export companies Export business
Continue work on developing partnerships
BOPRU & Tourism/
in identified markets including China, Active
Export business
Hong Kong, Use and Japan
Partner with identified organisations such
BOPRU & Tourism/
as Local Authorities and NZTE to support Active
INTERNATIONAL Export business
activity and generate maximum outcomes
OPPORTUNITIES
Identify opportunities to collaborate with BOPRU & Tourism/
Active
international businesses to achieve desired outcomes Export business
Establish annual plans for achievement of agreed
activity including hosting teams and individuals in BOPRU Active
the BOP, exporting IP and establishing partnerships
Leverage funding framework from
BOPRU Active
key event hosting opportunities
FUNDING
Continue to target Olympic and IRB
BOPRU Active
funding for developing nations
BOPRU STRATEGY JULY 2017 “KICKING FOR ‘22”
UNION
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