Landlords are researching on Rightmove

Landlords are researching on Rightmove
Letting Agents
                                                                                                                    Advertising for
Rightmove mobile
Did you know that there are more than 30 million smartphones currently in use in the UK?1 Or that by July 2013 we expect there to be well over
1 million Rightmove mobile visitors?²
The mobile world is growing at an incredible rate and as it does, so more and more home-movers are using their mobile devices in their property
search and research. In a recent survey, nearly half of Rightmove users said that they expect to use both a desktop or laptop and a mobile device
when next searching for property3. It’s not about choosing between a desktop PC or a laptop and a mobile device, the future will see home-movers
using both interchangeably.
Sources: 1. ComScore MobiLens, 3 month average ending December 2012, 2. Forecast of Rightmove mobile visitors by July 2013 based on trend data from Experian Hitwise; 3. Rightmove Consumer Confidence Survey, July 2011.
Get the competitive edge!
Contact your account manager
01908 712300
Rightmove data is independently audited and verified by ABCe – www.abc.org.uk
RM_00327_04.13_LETTINGS
                                                                                                                                                                       Source: Rightmove online survey of 2,497 landlords, November 2011
                   on Rightmove
                   Landlords are researching
Landlords are researching on Rightmove
What can an upgraded
membership do for you?
Property products Making your landlords’ properties stand out to the largest audience of local renters.
                                                                    What is it?                              What does it do?                                          Other agents tell us…

Premium Listing                                                     A highlighted property listing           More photos, customisable red                             That they use Premium Listing to           Als
                                                                                                                                                                                                             availa o
                                                                    helping one of your properties to        label and larger text attract more                        promote their brand and attract Rig ble on
                                                                                                                                                                                                                htmo
                                                                                                                                                                                                                       v
                                                                    stand out from the crowd. Easy           interest. On average, 44% more                            new landlords by the quality           mob e
                                                                                                                                                                                                                   ile
                                                                    to use ‘buy-and-apply’ format.           property brochures are viewed                             of their property presentation.
                                                                                                             when Premium Listed compared                              Some use it to win more
                                                                                                             to a standard listing, increasing                         instructions by offering
                                                                                                             your chances of a quicker let and                         as an incentive to
                                                                                                                                                                                                         Als
                                                                                                             reducing the risk of void periods.                        potential landlords.         availa o
                                                                                                                                                                                                          ble                     on
                                                                                                                                                                                                                        Right
                                                                                                                                                                                                                             mov
                                                                                                             Rightmove statistics, Nov 2011 to Jan 2012.                                                                 mob e
                                                                                                             Based on average performance of Premium                                                                          ile
                                                                                                             Listing products on Rightmove.co.uk.




Featured Property                                                   Features your properties and brand       With a larger property image,                             That Featured Property is an
                                                                    at the top of the search results         eye-catching price, and                                   even stronger way to promote
                                                                    page. It’s a simple and easy-to-use      prominent position at the top                             their property stock and help
                                                                    option that can automatically rotate     of the search results page,                               achieve quicker lets at better
                                                                    all your property stock (if you want     Featured Property typically                               prices. Some offer it as an
                                                                    it to) or specific properties that you   doubles the number of views a                             upgrade to potential landlords
                                                                    select. Now available in easy ‘buy-      property would get without it.                            as an instruction winner.
                                                                    and-apply’ format.




Display products Targeted branding to give you the competitive edge.
                                                                    What is it?                              What does it do?                                         Other agents tell us…
Brand Plus                                                          A prominently displayed logo             Brand Plus helps to build                                It’s like having a ‘To Let’ sign
                                                                    on all your summary listings             on-going brand recognition                               board on every property.
                                                                    on Rightmove.                            by clearly demonstrating your
                                                                                                             market share to landlords
                                                                                                             researching the local market and                                                                                  Als
                                                                                                                                                                                                                          availa o
                                                                                                                                                                                                                                ble o
                                                                                                             those searching for somewhere                                                                                Right      n
                                                                                                                                                                                                                               move
                                                                                                                                                                                                                           mob
                                                                                                             to rent.                                                                                                           ile




Featured Agent                                                      A highlighted position with              Featured Agent lets landlords                            They value the flexibility to
                                                                    flexibility for you to advertise         and tenants know why they                                promote their credentials and
                                                                                                                                                                                                    Also
                                                                    your brand and key messages              should choose you and your                               key messages to landlordsavaila and
                                                                                                                                                                                                     ble o
                                                                                                                                                                                              Right       n
                                                                    at the top of the search results         services in search areas                                 tenants. And they love m      m
                                                                                                                                                                                                being ove
                                                                                                                                                                                                  obile
                                                                    page. Users who click on your            determined by you.                                       pride of place at the top of the
                                                                    Featured Agent advert will be                                                                     search results page!
                                                                    directed through to your
                                                                    own website.


Local Homepage                                                      Local Homepage offers great              Local Homepage is the                                    It’s a key tool for targeting
                                                                    scope for direct, effective and          largest advertising space on                             areas to increase market share,
                                                                    targeted marketing in search areas       Rightmove. It ensures you are                            but also valuable in maintaining
                                                                    chosen by you. It offers huge            seen by users before any other                           and protecting local
                                                                    flexibility for messaging and can be     agent or property in your area.                          strongholds and                    Als
                                                                                                                                                                                                    availa o
                                                                    designed to push you, your brand         A great opportunity to be                                attracting out-of-area              ble o
                                                                                                                                                                                                               n
                                                                                                                                                                                                    Right
                                                                                                                                                                                                         move
                                                                    or support a specific campaign.          seen first.                                              landlords.                     mob
                                                                                                                                                                                                                             ile


‘Landlords Wanted’ Local Homepage                                   A Local Homepage advert                  Helps you target landlords                               It’s a great opportunity to
                                                                    where you can choose to                  in your local markets.                                   showcase their success and
                                                                    highlight your latest ‘Let Agreed’       Choose from a choice of three                            brand to local and out-of-area
                                                                                                                                                                                                Als
                                                                                                                                                                                           availa o
                                                                    stock at a street or patch level         branded templates, which you                             landlords with an advert
                                                                                                                                                                                          Right
                                                                                                                                                                                                 bthat
                                                                                                                                                                                                   le on
                                                                                                                                                                                                move
                                                                    or push your brand to landlords,         can update each month with                               ensures you are one mofobthe
                                                                                                                                                                                                 ile
                                                                    so they can see successes in             your latest message or ‘Let                              agents landlords see first when
                                                                    your area.                               Agreed’ properties.                                      conducting their research
                                                                                                                                                                      on Rightmove.




                                                                                                                                   Letting Agent Microsite screen grabs are for illustration purposes only and may be subject to change.




    Differentiates your brand                                 Highlights your marketing reach                                             A dedicated
    Highlight what makes you stand out from the crowd         Showcase the area you operate in and link your
    and why landlords should choose you.                      microsite to other relevant branches from your brand.                       platform to
    Enables you to tell your story                            A hub for integrated marketing
                                                                                                                                          promote
    Update the microsite in real time and it’s easy to use.   campaigns                                                                   your brand,
    Showcase your successes
                                                              Other marketing on Rightmove can point through
                                                              to the relevant microsite tab.
                                                                                                                                          services and
    Show your current and previously marketed stock.                                                                                      expertise.
                                                              Supported by Rightmove’s customer services and
    Display lettings specific information                     technology team, we make it work giving you peace of
    Lead on landlord and/or tenant specific messages.         mind.
Landlords are researching on Rightmove
What can an upgraded
membership do for you?
Property products Making your landlords’ properties stand out to the largest audience of local renters.
                                                                    What is it?                              What does it do?                                          Other agents tell us…

Premium Listing                                                     A highlighted property listing           More photos, customisable red                             That they use Premium Listing to           Als
                                                                                                                                                                                                             availa o
                                                                    helping one of your properties to        label and larger text attract more                        promote their brand and attract Rig ble on
                                                                                                                                                                                                                htmo
                                                                                                                                                                                                                       v
                                                                    stand out from the crowd. Easy           interest. On average, 44% more                            new landlords by the quality           mob e
                                                                                                                                                                                                                   ile
                                                                    to use ‘buy-and-apply’ format.           property brochures are viewed                             of their property presentation.
                                                                                                             when Premium Listed compared                              Some use it to win more
                                                                                                             to a standard listing, increasing                         instructions by offering
                                                                                                             your chances of a quicker let and                         as an incentive to
                                                                                                                                                                                                         Als
                                                                                                             reducing the risk of void periods.                        potential landlords.         availa o
                                                                                                                                                                                                          ble                     on
                                                                                                                                                                                                                        Right
                                                                                                                                                                                                                             mov
                                                                                                             Rightmove statistics, Nov 2011 to Jan 2012.                                                                 mob e
                                                                                                             Based on average performance of Premium                                                                          ile
                                                                                                             Listing products on Rightmove.co.uk.




Featured Property                                                   Features your properties and brand       With a larger property image,                             That Featured Property is an
                                                                    at the top of the search results         eye-catching price, and                                   even stronger way to promote
                                                                    page. It’s a simple and easy-to-use      prominent position at the top                             their property stock and help
                                                                    option that can automatically rotate     of the search results page,                               achieve quicker lets at better
                                                                    all your property stock (if you want     Featured Property typically                               prices. Some offer it as an
                                                                    it to) or specific properties that you   doubles the number of views a                             upgrade to potential landlords
                                                                    select. Now available in easy ‘buy-      property would get without it.                            as an instruction winner.
                                                                    and-apply’ format.




Display products Targeted branding to give you the competitive edge.
                                                                    What is it?                              What does it do?                                         Other agents tell us…
Brand Plus                                                          A prominently displayed logo             Brand Plus helps to build                                It’s like having a ‘To Let’ sign
                                                                    on all your summary listings             on-going brand recognition                               board on every property.
                                                                    on Rightmove.                            by clearly demonstrating your
                                                                                                             market share to landlords
                                                                                                             researching the local market and                                                                                  Als
                                                                                                                                                                                                                          availa o
                                                                                                                                                                                                                                ble o
                                                                                                             those searching for somewhere                                                                                Right      n
                                                                                                                                                                                                                               move
                                                                                                                                                                                                                           mob
                                                                                                             to rent.                                                                                                           ile




Featured Agent                                                      A highlighted position with              Featured Agent lets landlords                            They value the flexibility to
                                                                    flexibility for you to advertise         and tenants know why they                                promote their credentials and
                                                                                                                                                                                                    Also
                                                                    your brand and key messages              should choose you and your                               key messages to landlordsavaila and
                                                                                                                                                                                                     ble o
                                                                                                                                                                                              Right       n
                                                                    at the top of the search results         services in search areas                                 tenants. And they love m      m
                                                                                                                                                                                                being ove
                                                                                                                                                                                                  obile
                                                                    page. Users who click on your            determined by you.                                       pride of place at the top of the
                                                                    Featured Agent advert will be                                                                     search results page!
                                                                    directed through to your
                                                                    own website.


Local Homepage                                                      Local Homepage offers great              Local Homepage is the                                    It’s a key tool for targeting
                                                                    scope for direct, effective and          largest advertising space on                             areas to increase market share,
                                                                    targeted marketing in search areas       Rightmove. It ensures you are                            but also valuable in maintaining
                                                                    chosen by you. It offers huge            seen by users before any other                           and protecting local
                                                                    flexibility for messaging and can be     agent or property in your area.                          strongholds and                    Als
                                                                                                                                                                                                    availa o
                                                                    designed to push you, your brand         A great opportunity to be                                attracting out-of-area              ble o
                                                                                                                                                                                                               n
                                                                                                                                                                                                    Right
                                                                                                                                                                                                         move
                                                                    or support a specific campaign.          seen first.                                              landlords.                     mob
                                                                                                                                                                                                                             ile


‘Landlords Wanted’ Local Homepage                                   A Local Homepage advert                  Helps you target landlords                               It’s a great opportunity to
                                                                    where you can choose to                  in your local markets.                                   showcase their success and
                                                                    highlight your latest ‘Let Agreed’       Choose from a choice of three                            brand to local and out-of-area
                                                                                                                                                                                                Als
                                                                                                                                                                                           availa o
                                                                    stock at a street or patch level         branded templates, which you                             landlords with an advert
                                                                                                                                                                                          Right
                                                                                                                                                                                                 bthat
                                                                                                                                                                                                   le on
                                                                                                                                                                                                move
                                                                    or push your brand to landlords,         can update each month with                               ensures you are one mofobthe
                                                                                                                                                                                                 ile
                                                                    so they can see successes in             your latest message or ‘Let                              agents landlords see first when
                                                                    your area.                               Agreed’ properties.                                      conducting their research
                                                                                                                                                                      on Rightmove.




                                                                                                                                   Letting Agent Microsite screen grabs are for illustration purposes only and may be subject to change.




    Differentiates your brand                                 Highlights your marketing reach                                             A dedicated
    Highlight what makes you stand out from the crowd         Showcase the area you operate in and link your
    and why landlords should choose you.                      microsite to other relevant branches from your brand.                       platform to
    Enables you to tell your story                            A hub for integrated marketing
                                                                                                                                          promote
    Update the microsite in real time and it’s easy to use.   campaigns                                                                   your brand,
    Showcase your successes
                                                              Other marketing on Rightmove can point through
                                                              to the relevant microsite tab.
                                                                                                                                          services and
    Show your current and previously marketed stock.                                                                                      expertise.
                                                              Supported by Rightmove’s customer services and
    Display lettings specific information                     technology team, we make it work giving you peace of
    Lead on landlord and/or tenant specific messages.         mind.
Landlords are researching on Rightmove
What can an upgraded
membership do for you?
Property products Making your landlords’ properties stand out to the largest audience of local renters.
                                                                    What is it?                              What does it do?                                          Other agents tell us…

Premium Listing                                                     A highlighted property listing           More photos, customisable red                             That they use Premium Listing to           Als
                                                                                                                                                                                                             availa o
                                                                    helping one of your properties to        label and larger text attract more                        promote their brand and attract Rig ble on
                                                                                                                                                                                                                htmo
                                                                                                                                                                                                                       v
                                                                    stand out from the crowd. Easy           interest. On average, 44% more                            new landlords by the quality           mob e
                                                                                                                                                                                                                   ile
                                                                    to use ‘buy-and-apply’ format.           property brochures are viewed                             of their property presentation.
                                                                                                             when Premium Listed compared                              Some use it to win more
                                                                                                             to a standard listing, increasing                         instructions by offering
                                                                                                             your chances of a quicker let and                         as an incentive to
                                                                                                                                                                                                         Als
                                                                                                             reducing the risk of void periods.                        potential landlords.         availa o
                                                                                                                                                                                                          ble                     on
                                                                                                                                                                                                                        Right
                                                                                                                                                                                                                             mov
                                                                                                             Rightmove statistics, Nov 2011 to Jan 2012.                                                                 mob e
                                                                                                             Based on average performance of Premium                                                                          ile
                                                                                                             Listing products on Rightmove.co.uk.




Featured Property                                                   Features your properties and brand       With a larger property image,                             That Featured Property is an
                                                                    at the top of the search results         eye-catching price, and                                   even stronger way to promote
                                                                    page. It’s a simple and easy-to-use      prominent position at the top                             their property stock and help
                                                                    option that can automatically rotate     of the search results page,                               achieve quicker lets at better
                                                                    all your property stock (if you want     Featured Property typically                               prices. Some offer it as an
                                                                    it to) or specific properties that you   doubles the number of views a                             upgrade to potential landlords
                                                                    select. Now available in easy ‘buy-      property would get without it.                            as an instruction winner.
                                                                    and-apply’ format.




Display products Targeted branding to give you the competitive edge.
                                                                    What is it?                              What does it do?                                         Other agents tell us…
Brand Plus                                                          A prominently displayed logo             Brand Plus helps to build                                It’s like having a ‘To Let’ sign
                                                                    on all your summary listings             on-going brand recognition                               board on every property.
                                                                    on Rightmove.                            by clearly demonstrating your
                                                                                                             market share to landlords
                                                                                                             researching the local market and                                                                                  Als
                                                                                                                                                                                                                          availa o
                                                                                                                                                                                                                                ble o
                                                                                                             those searching for somewhere                                                                                Right      n
                                                                                                                                                                                                                               move
                                                                                                                                                                                                                           mob
                                                                                                             to rent.                                                                                                           ile




Featured Agent                                                      A highlighted position with              Featured Agent lets landlords                            They value the flexibility to
                                                                    flexibility for you to advertise         and tenants know why they                                promote their credentials and
                                                                                                                                                                                                    Also
                                                                    your brand and key messages              should choose you and your                               key messages to landlordsavaila and
                                                                                                                                                                                                     ble o
                                                                                                                                                                                              Right       n
                                                                    at the top of the search results         services in search areas                                 tenants. And they love m      m
                                                                                                                                                                                                being ove
                                                                                                                                                                                                  obile
                                                                    page. Users who click on your            determined by you.                                       pride of place at the top of the
                                                                    Featured Agent advert will be                                                                     search results page!
                                                                    directed through to your
                                                                    own website.


Local Homepage                                                      Local Homepage offers great              Local Homepage is the                                    It’s a key tool for targeting
                                                                    scope for direct, effective and          largest advertising space on                             areas to increase market share,
                                                                    targeted marketing in search areas       Rightmove. It ensures you are                            but also valuable in maintaining
                                                                    chosen by you. It offers huge            seen by users before any other                           and protecting local
                                                                    flexibility for messaging and can be     agent or property in your area.                          strongholds and                    Als
                                                                                                                                                                                                    availa o
                                                                    designed to push you, your brand         A great opportunity to be                                attracting out-of-area              ble o
                                                                                                                                                                                                               n
                                                                                                                                                                                                    Right
                                                                                                                                                                                                         move
                                                                    or support a specific campaign.          seen first.                                              landlords.                     mob
                                                                                                                                                                                                                             ile


‘Landlords Wanted’ Local Homepage                                   A Local Homepage advert                  Helps you target landlords                               It’s a great opportunity to
                                                                    where you can choose to                  in your local markets.                                   showcase their success and
                                                                    highlight your latest ‘Let Agreed’       Choose from a choice of three                            brand to local and out-of-area
                                                                                                                                                                                                Als
                                                                                                                                                                                           availa o
                                                                    stock at a street or patch level         branded templates, which you                             landlords with an advert
                                                                                                                                                                                          Right
                                                                                                                                                                                                 bthat
                                                                                                                                                                                                   le on
                                                                                                                                                                                                move
                                                                    or push your brand to landlords,         can update each month with                               ensures you are one mofobthe
                                                                                                                                                                                                 ile
                                                                    so they can see successes in             your latest message or ‘Let                              agents landlords see first when
                                                                    your area.                               Agreed’ properties.                                      conducting their research
                                                                                                                                                                      on Rightmove.




                                                                                                                                   Letting Agent Microsite screen grabs are for illustration purposes only and may be subject to change.




    Differentiates your brand                                 Highlights your marketing reach                                             A dedicated
    Highlight what makes you stand out from the crowd         Showcase the area you operate in and link your
    and why landlords should choose you.                      microsite to other relevant branches from your brand.                       platform to
    Enables you to tell your story                            A hub for integrated marketing
                                                                                                                                          promote
    Update the microsite in real time and it’s easy to use.   campaigns                                                                   your brand,
    Showcase your successes
                                                              Other marketing on Rightmove can point through
                                                              to the relevant microsite tab.
                                                                                                                                          services and
    Show your current and previously marketed stock.                                                                                      expertise.
                                                              Supported by Rightmove’s customer services and
    Display lettings specific information                     technology team, we make it work giving you peace of
    Lead on landlord and/or tenant specific messages.         mind.
Landlords are researching on Rightmove
Letting Agents
                                                                                                                    Advertising for
Rightmove mobile
Did you know that there are more than 30 million smartphones currently in use in the UK?1 Or that by July 2013 we expect there to be well over
1 million Rightmove mobile visitors?²
The mobile world is growing at an incredible rate and as it does, so more and more home-movers are using their mobile devices in their property
search and research. In a recent survey, nearly half of Rightmove users said that they expect to use both a desktop or laptop and a mobile device
when next searching for property3. It’s not about choosing between a desktop PC or a laptop and a mobile device, the future will see home-movers
using both interchangeably.
Sources: 1. ComScore MobiLens, 3 month average ending December 2012, 2. Forecast of Rightmove mobile visitors by July 2013 based on trend data from Experian Hitwise; 3. Rightmove Consumer Confidence Survey, July 2011.
Get the competitive edge!
Contact your account manager
01908 712300
Rightmove data is independently audited and verified by ABCe – www.abc.org.uk
RM_00327_04.13_LETTINGS
                                                                                                                                                                       Source: Rightmove online survey of 2,497 landlords, November 2011
                   on Rightmove
                   Landlords are researching
Letting Agents
                                                                                                                    Advertising for

Rightmove mobile
Did you know that there are more than 30 million smartphones currently in use in the UK?1 Or that by July 2013 we expect there to be well over
1 million Rightmove mobile visitors?²

The mobile world is growing at an incredible rate and as it does, so more and more home-movers are using their mobile devices in their property
search and research. In a recent survey, nearly half of Rightmove users said that they expect to use both a desktop or laptop and a mobile device
when next searching for property3. It’s not about choosing between a desktop PC or a laptop and a mobile device, the future will see home-movers
using both interchangeably.




Sources: 1. ComScore MobiLens, 3 month average ending December 2012, 2. Forecast of Rightmove mobile visitors by July 2013 based on trend data from Experian Hitwise; 3. Rightmove Consumer Confidence Survey, July 2011.


Get the competitive edge!
Contact your account manager
01908 712300
Rightmove data is independently audited and verified by ABCe – www.abc.org.uk

RM_00327_04.13_LETTINGS




                                                                                                                                                                       Source: Rightmove online survey of 2,497 landlords, November 2011




                   on Rightmove
                   Landlords are researching
You can also read
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