LATAM Media Kit ENG VAMOS MAGAZINE
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LATAM
LATAM MEDIA KIT 2021
Media
Kit
ENG
1 | 42
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECS
Intro
LATAM MEDIA KIT 2021
2021 Operation Forecast
LATAM's network, in its markets and internationally, projects
an upward recovery by 2021, which expects to reach an annual
average of 78% compared to the 2019 operation. BR and SSC
domestic markets will reach up to 92 and 93% of operation
compared to 2019.
F O R E C AS T 2021 V S 2019
Q1 AVG . Q2 AVG. Q3 AVG. Q4 AVG. TOTA L AVG.
2021 61% 2021 75% 2021 85% 2021 89% 2021 78%
vs 2019
92% 92% 93%
85% 85% 76% 80% 85%
77%
65% 68% 69%
56% 61%
45%
Source: LATAM
INTERNATIONAL SPANISH SPEAKING COUNTRIES BRAZIL
(Does not include Argentina)
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECS
Intro
LATAM MEDIA KIT 2021
LATAM in Numbers
We want to take our continent to the world,
and bring the world to our continent.
Brazil
Flights in the Brazilian
domestic market + regional
and International flights
from Brazil.
SIG004
LATAM is the first, genuinely
Latin American company.
5,8 million
passengers transported per month
168
destinations in
28 countries with daily
connections in Europe,
United States, Oceania,
and Caribbean
SSC.
(Spanish Speaking
Countries)
Flights within
the domestic
markets of Chile,
Peru, Colombia,
It has branches in Argentina, Brasil,
Chile, Colombia, Ecuador, and Peru,
and it is a proud ambassador of the
region's diversity and identity. TRA007
2,8 millions + 3 million
TRA050
Argentina and
Ecuador + Regional
and international
flights. from the SSC region from Brazil
1º place
Company and Best onboard
service in South America
according to the World
1 in 2 passengers
within the region
1.500
AIR006
Daily flights
INT022
1 LATAM airplane
takes off every minute
Airline Survey. chooses LATAM in 313 aircrafts world wide.
3 | 42
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECS
Intro
LATAM MEDIA KIT 2021
Audience O C C U PAT I O N
Doesn’t
work or Mid-level Senior
managers Other
study managers
50 % 50 %
SIG113 SIG030 SIG018 PEO004
4% 38 % 27 % 31 %
PEO002PEO001
FEMALE MALE
AG E R A N G E
12 %
23 %
33 %
over 60 years
45-60 years
30-45 years
GENDER
31 % 0-30 years
L ATA M PA S S P R O G R A M
R E AS O N F O R T R AV E L L I N G
6 % Top Tier
TRA014
(Gold, Gold Plus, Platinum, Black, Black Signature)
24 %
70 %
LATAM Pass Member
Socios LATAM Pass
LATAM passengers
SIG030 TRA003
32 % 49 % 20 %
Business Tourism Ethnic
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECS
Intro
LATAM MEDIA KIT 2021
Digital channels: even closer to the passengers
The extensive reach of LATAM's online platforms allows it to reach its audience throughout
Latin America, Brazil, the USA, and Europe at all times directly at their homes.
19INT020
Latam.com receives LATAM is the largest
475
online community of
the travel industry on
Facebook and Instagram
MILLION MILLION in South America and the
passengers are third-largest worldwide.
pageviews yearly.
UID025 INT043
accessible by e-mail,
with an average
opening rate of 13%.
5 | 42
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECS
Intro
LATAM MEDIA KIT 2021
LATAM's passenger journey (S US P END ED )
LATAM has the best onboard media platform in Latin
America. It provides several possibilities. to connect your
brand with the LATAM passenger throughout the travel
experience, using diverse media formats. VAMOS
MAGAZINE
IFE004
DIGITAL LATAM
PLAY
ONBOARD
360°
SCREEN
& ONBOARD
WEB
TRAVEL
EXPERIENCE
BRANCHES INFLIGHT
PEO003
LOUNGES
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECS
LATAM MEDIA KIT 2021
LATAM passengers are already planning their
next trip, and the airline's new digital, onboard,
and face-to-face channels allow us to reach
them out at all times.
(S US P E ND E D )
DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES
L A TA M . C O M A DV E RT I S E M E N T L A T A M P L AY Ambient VIP lounges Billboards
LATAM.com Home Adds O N B OA R D S C R E E N
Page Banners Cabin speech Brand activations Brand activation
Media Inserts Safety video Brand activation
LATAM.com Full Blockbusters LATAM Gallery Digital Screens
Journey Banners N AT I V E Best movies
CO N T E N T Bundles Lounge TV and Other products:
Landing video infographic strip PoS Display
EMAIL Advertorial
Shopping List L A T A M P L AY Insert brochure in
Email Travel
Native Content voucher-holder
Cycle Banners O N B OA R D W E B
Newsletter Brochures
Branded channel
Vamos LATAM
Pre-roll video Branded Counter
Banner Web
7 | 42
RATE CAR D SP ECS
Digital
L A TA M . C O M
LATAM MEDIA KIT 2021
LATAM.com Home
Page Banners
LATAM.com Full
Journey Banners
EMAIL
Email Travel
Cycle Banners
Newsletter
Vamos LATAM
LATAM’s digital platform offers new, original products
that guarantee immediate access to a massive audience
while allowing a segmentation that brings your brand
closer to those who are already planning their next trip –
making your brand a part of their experience.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECS
LATAM.
LATAM MEDIA KIT 2021
com
Latam.com provides the Latin American, including Brazil, with
all the information necessary to dream, outline, prepare and
embark on their next adventure.
With 45 million monthly views and exclusive travel
content – from inspiration to flight updates, to
the best deals and travel services – Latam.com is
the best platform to reach your audience.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECS
LATAM.com LATAM.com
LATAM MEDIA KIT 2021
Home Page Banners
Home Reach
C O U N T R Y/ PAGE VIEWS
Page
TERRITORY PER MONTH
BRAZIL 9.015.364
CHILE 5.153.779
Banners
PERU 2.102.195
1.
ARGENTINA 1.480.532
COLOMBIA 944.231
Make a direct impact with ECUADOR 202.354
your brand featuring on USA 666.094
Latam.com’s Home Page. EUROPE 569.471
Our different formats offer
presence and visibility
from any device.
2.
1.
Carousel-Showcase
(Pos.5) 3.
The most prominent format
in LATAM’s Home Page,
allowing a direct encounter
between the user and your
brand. It’s situated on the
fifth position of the carousel
on the desktop.**
2. 3.
Third line Cards * Footer
This format stands out The only format that
for using only text and supports an animated
it has default buttons C y c l e Biweekly
graphic (GIF) which gives
of “Request” or “Buy”. a remarkable visibility on Deadline 7 days prior to the start of the campaign
Being located adjacent Latam.com’s home page.
to the most highlighted Chile, Brazil, Peru, Argentina, Bonus: The adaptation to the
promotions on the Segmentation Per country Colombia, USA, Europe, and * Bookmark will required format of the digital
Home Page, this others provide reports material can be executed by
position receives utmost (*) Not available in Brazil with the number of Bookmark as a bonus service to
KPI’s report Campaign Page Views / Impressions *
attention from users.** (**) Not available in mobile impressions. the purchase of the product.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSLATAM.com LATAM.com
LATAM MEDIA KIT 2021
Full Journey Banners
Full Reach
C O U N T R Y/ PAGE VIEWS
Journey
TERRITORY PER MONTH
BRAZIL 933.598
FLIGHT-DESTINATIONS
CHILE 337.832
latam.com /es_cl/vuelos-destinos/
Banners
PERU 474.467
ARGENTINA 238.031
1.
COLOMBIA 151.592
ECUADOR 69.840
A set of pages and interior
USA 392.545
sites on Latam.com that
EUROPE 75.901
accompany the audience
during their journey of
dreaming and preparing 2.
for a trip. We offer two
products that, having
presence throughout the
navigation experience, will
enhance brand visibility.
1.
LATAM FLIGHTS VA M O S
Main Banners latam.com /es-ar/pasajes latam.com /vamos/es_cl
This position is displayed
at the first view of the
page, generating immediate 1.
impact for the user, for its
location and preferential
size. In Flights-Destinations
and VAMOS pages, it
occupies the second position
of the carousel. 2.
2. Bonus: The adaptation to the
Cyc l e Biweekly required format of the digital
Body Banners material can be executed by
Deadline 7 days prior to the start of the campaign Bookmark as a bonus service to
This format grants great
the purchase of the product.
availability and scope Chile, Brazil, Peru, Argentina,
through the LATAM website, Segmentation Per country Colombia, USA, Europe, and
2.
ensuring the presence of others
the brand in the passenger * Bookmark will provide reports
purchase process. KPI’s report Campaign Page Views / Impressions * with the number of impressions.
11 | 42
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSEmail
LATAM MEDIA KIT 2021
With a potential reach of 19 million passengers and an average
open rate of 13%, our email system allows a segmentation that
reaches the user group of greatest interest in each market and
frequent flyer category.
This product allows the brand to get the intended reach through
a combination of promotional, purchase follow up cycle, and
Frequent Flyer (FFP) emails.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSEmail
LATAM MEDIA KIT 2021
Travel Cycle
Banners
Through a portfolio of campaigns for each
more than 13 types of market or regional, as
emails and newsletters well as according to the
sent at every moment category of frequent
of interest of the flyer to reach the most
traveler, your brand affluent passengers.
will be displayed along The performance
inspirational messages of each campaign is
to travel, featured informed through a
destinations and report with clear scope
communication with and open rate metrics.
frequent passengers.
This product offers
a segmentation that
allows designing specific W I D E F O R M AT
Cycl e Biweekly
Deadline 7 days prior to the start of the campaign
Per Market SSC, Chile, Brazil
Email Travel Cycle P OT E N T I A L R E A C H
COLUMN
Group 1 (70%): LATAM pass-
F O R M AT Banners Reach PERCENTAGE NUMBER OF PASSENGERS
engers (non-members)
Segmentation Frequent Group 2 (24%): LATAM Pass LATAM passenger 70% 13.400.000
Flyer Group 3 (6%): Top Tier (Gold,
Category Gold plus Platinum, Black,
LATAM PASS 24% 4.480.000
(FFP) Black Signature)
Group 4 (100%): TOP TIER (Gold, Gold+,
All segments Bonus: The adaptation to the Platinum, BLACK Y 6% 1.120.000
required format of the digital BLACK SIGNATURE)
KPI’s report EMAIL Reach, Open Rate material can be executed by
Bookmark as a bonus service to All segments 100% 19.000.000
Average CTR 3%-4%
the purchase of the product.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSEmail
DESKTOP OR TABLET VERSION MOBILE VERSION
LATAM MEDIA KIT 2021
Newsletter
Vamos LATAM B1
SPONSORED
CONTENT
It is the first newsletter delivering exclusive SPONSORED
with editorial content articles every two weeks RESPONSIVE ADS CONTENT
from LATAM, an and connecting readers IN NEWSLETTER
invitation to keep to places and stories
dreaming about travel from all over the world.
VERSION A DESKTOP
and marvel at the best It is, to summarize,
local and international travel inspiration and F O R M ATO A N C H O
destinations. positive content you can A1
This product, which associate your brand VERSION B MOBILE
is sent fortnightly on to and be part of our
Sundays, continues audience’s desire.
the content line from MAIN MAIN
BANNER
Vamos magazine, BANNER
B OX 1 B OX 2
B2 B OX 1
B OX 2
B3
Newsletter Vamos LATAM Reach
Monthly (2 blasts per month, every Sunday B I W E E K LY
Cycl e AM biweekly) C O U N T R Y/ (METRICS PER ONE BLAST)
A2 T E R R I TO RY O P E N S/
% O P E N R AT E
S E N T/R E A C H
EFECTIVE REACH
De adlin e Mondays, before every Sunday*
B raz il 1.699.322 198.141 11,66%
Brazil, Argentina, Bolivia,
Se g me n t a ti o n Per market Chile, Colombia, Ecuador, A3 Arge ntina 1.318.671 184.878 14,02%
B o liv ia 4.906 1.115 22,73%
Paraguay, Peru and Uruguay.
Chil e 1.425.574 252.849 17,74%
K PI’s repor t EMAIL Reach, Open rate Bonus: The adaptation Co l o m bia 688.796 94.319 13,69%
to the required format of
Ave rage CTR 3%-4% the digital material can
Ecuado r 221.075 33.073 14,96%
Parag uay 10.146 2.500 24,64%
be executed by Bookmark
as a bonus service to the P e ru 831.664 144.127 17,33%
*Graphic design can be changed biweekly
based on deadline. purchase of the product. Uruguay 79.233 14.214 17,94%
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSLATAM
L A TA M P L AY
O N B OA R D S C R E E N
LATAM MEDIA KIT 2021
Safety Video
Blockbusters
Best Movies
Bundles
Landing Video
O N B OA R D W E B
Play
Branded Channel
Pre-roll Video
Banner
Join the passengers during their flights by being part of
the onboard entertainment. Your brand can connect with
its audience by presenting the best movies of the month,
guiding the navigation through the LATAM Play, or offering
exclusive content on a branded channel. What are you
waiting for to take off and land with LATAM passengers?
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSLATAM Play
LATAM MEDIA KIT 2021
Onboard Screen
On flights longer than five hours to and from South America, North
America, Europe, and Oceania, you will find excellent alternatives to
display your brand on the individual screens on board. Accompany
passengers with video spots throughout the travel experience.
INT043 IFE004 AIR006 IFE004 AIR007 IFE004
TAKE OFF SAFETY TAKE OFF ON BOARD LANDING LANDING
PREPARATION VIDEO SPOTS VIDEO
1. 2. 3.
Safety Video * Onboard Spots ** Landing Video **
A 30'' spot with audio Join your audience Available on flights landing in
IFE006 played in the cabin. throughout the flight by Santiago, São Paulo, and Lima.
presenting advertisements End the travel experience
It follows the security video along with the content that
that is broadcasted on each with your brand in the
everyone wants to see. passengers' top of mind,
flight before takeoff, ensuring
the maximum possible and broadcast a spot
reach since it is the only Blockbusters while they are arriving at
product with open audio. A 30-second spot shown before the their destination. It will be
7 movie premieres of each month featured simultaneously
on every screen.
Best Movies
A 30-second spot shown
before 7 featured movies
Bundles
A 30-second spot shown before
2 movie premieres + 3 different
(*) movies + 4 TV series (**)
IMPORTANT: IMPORTANT:
The content must be handed in 15 days The content must be handed in 15 days
prior to the beginning of the exhibition prior to the beginning of the exhibition
month. Video delivery format: MOV 16: 9 month. Video delivery format: MOV 16: 9
/ 1920px x 1080px. / 1920px x 1080px.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSLATAM Play
MEDIA KIT LATAM 2021
Onboard Web
LATAM is the airline that offers the most innovative onboard entertainment
in South America. The passenger can enjoy the best content from their
tablet or mobile phone through Wireless In-Flight Entertainment, and
LATAM's entire entertainment system is called LATAM Play.
1. 3.
Pre-roll Spot Banner
Your spot will appear before Feature your brand in the
any movie or TV series that new LATAM Play interface.
your audience watches from The banner is displayed on
their mobile device in the the homepage, generating an
LATAM Play web. You will be immediate impact. By clicking
at their fingertips before the on it, the user is redirected to
show begins – literally. an enlarged image.
This product can be segmented
by countries in the SSC region
Delivery of material 45 days in advance on
the 1st of the exhibition month. and Brazil.
Video delivery format: MOV 16: 9 /
1920px x 1080px Delivery of material 45 days in advance
on the 1st of the exhibition month.
Video delivery format: MOV 16: 9 /
1920px x 1080px 1080x444 px
43px
2.
108px
Branded Channel
We offer you an exclusive
channel to showcase your
content on board: you
choose which stories to tell
the passengers using this
opportunity to introduce your
brand's identity.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSInflight
INFLIGHT
LATAM MEDIA KIT 2021
Ambient
Cabin Speech
An essential part of the travel experience is the
atmosphere in the plane, and the step by step from
boarding to landing. Our in-flight products allow
your brand to be part of this process, incorporating
visual, environmental, and auditory stimuli that
reinforce the connection with the passengers. Each
flight is a journey in which you embark with them.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSInflight
LATAM MEDIA KIT 2021
Ambient
Activate your brand
during a flight through
samplings, brochures,
and raffles, connecting
it with passengers
in a spontaneous
way. Provide them a
moment of surprise
and relaxation once
the health and
safety protocols
are completed,
resuming the pleasure
of traveling.
ACTIVATION OF VICHY
SAMPLING DELIVERY
ON LATAM FLIGHTS.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSInflight
LATAM MEDIA KIT 2021
Cabin
Speech
Generate an immediate
and massive impact
by capturing the
attention of each of
the passengers with
a message from your
brand delivered by a
crew member. Available
on domestic and
international flights.
How does it work?
It is a 15-second
mention made by a
crew member at the
beginning of the flight.
Campaign duration
1-week minimum.
Example:
"Although distance may
separate us, we feel closer
when we communicate
with each other. Let's
keep talking using *brand
name* and its broad
coverage."
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSLounges
LO UNGES
LATAM MEDIA KIT 2021
VIP Lounges
Brand Activations
Brand Activation
LATAM Gallery
Lounge TV &
Infographic Strip
We invite you to be a part of a welcoming space for
the most select LATAM clients. The VIP lounges of
Miami, Santiago, Buenos Aires, Bogota, and Sao Paulo
have different areas to satisfy the passengers' diverse
interests, including resting areas and exhibitions. Your
brand accompanies its audience during a relaxing
moment before the trip.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSMI A BOG
Lounges
LATAM MEDIA KIT 2021
VIP Lounges
LATAM has five elegant VIP lounges in Bogota,
Buenos Aires, Santiago, and Sao Paulo. They
are designed to generate organic connections
between select passengers and brands who
identify and assess their needs and preferences.
GR U G RU
Passenger's profile
LATAM VIP lounges are available to all Business
Class passengers and to the members of the
Elite categories of the LATAM Pass Program
(Platinum, Black, and Black Signature).
LOUNGE PASSENGERS LOCATION
(MONTHLY AVERAGE)
Santiago 30.000 2.170m2
4th & 5th floor on the
Chile (SCL) average monthly passengers
airport's west wing.
S CL S CL EZE
Sao Paulo 25.000 1.900m 2
Brazil (GRU) average monthly passengers. 2nd floor, Terminal 2.
Miami 23.000 900m2
In front of the
USA (MIA) average monthly passengers.
boarding gate J6.
Bogota 15.000 690m2
In front of the boarding
Colombia (BOG) average monthly passengers.
gate nº 9, Terminal B.
Buenos Aires 12.000 568m2
Terminal B, frente a la
Argentina (EZE) average monthly passengers.
puerta de embarque Nº9.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSLounges
LATAM MEDIA KIT 2021
Brand
Activations
We advise you on choosing the best option
to present your brand in the VIP lounges,
including the ambient design to create an
experience that promotes spontaneous
interaction with the passengers.
1. 2.
L ATA M G A L L E R Y MOBILE
Brand Activation LATAM Gallery DEVICES'
Interact directly with the Sponsor a strategically located CHARGER
passengers and generate a exhibition space and link your
conversation about your brand brand with art and inspiration
with a stand and facilities that for an upcoming trip.
showcase your outstanding
products or services. You can
complement the activation
by distributing samplings and
brochures in the lounge.
SCL GRU EZE MIA BOG
Business Center
Entertainment area
Home Theater
Rest area
Bathroom
Bar
Bistrot
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSLounges
LATAM MEDIA KIT 2021
Lounge TV and
Infographic Strip
1. 2.
Lounge TV Infographic Strip
The Vamos LATAM TV content Sponsor updated, useful,
is an audiovisual destination and relevant information for
guide that is part of LATAM's
entertainment platform, and
the passengers displaying a
strip on the left side of the
Frequency
it is displayed onboard and VIP lounge TVs. It is a key Infographic Band: the brand's logo
on social media. A 30-second spot with the brand logo will be shown ca. 18 hours a day (80%
spot is shown between the on top, and it is displayed of the time) on the VIP Lounge TV.
monthly programming on alongside LATAM TV content.
the TVs available in the VIP This product also includes Spot: ithe spot will have a monthly
lounges, with repetitions every a 30-second spot. exposure of 10,950 runs on each
5 minutes during the day. Lounge TV, equivalent to 20% of the
total exhibition time.
Video delivery format:
MP4 16: 9 / 1920px x 1080px.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSBranches
BRANCHES
LATAM MEDIA KIT 2021
Billboards
Brand Activation
Digital Displays
Other products:
PoS Display
Insert brochure in
voucher-holder
Branded Counter
Brochures
Travel agencies. A wide range of products allows
you to be present indoors and facing the city,
capturing your target's attention and accompanying
them from the beginning of each trip.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSBranches
LATAM MEDIA KIT 2021
LATAM OT H E R P R O D U C TS
PoS* display
Travel These double-screen displays are
located behind the sales executives'
counters. They introduce products
and services that reinforce a specific
campaign and enhance purchase drivers.
Showcase your brand
in more than 20
strategically located
Insert brochure in
spots in the largest
voucher-holder
cities in Chile, Argentina,
The insert, handed in with every
Peru, Colombia, voucher, is a diptych or a flyer used
Uruguay, and Paraguay. to promote the brand's campaigns,
specific products, or information that
You and LATAM go adds value to the client's purchase.
further together!
Branded Counter
1.
The branded counter is a creative
way to get the clients' attention and
invite them to know more about
Billboards your product or service. It provides
significant brand exposure..
Highlight your brand in a large format and deliver a simple,
straightforward message.
Campaign duration: 3-month minimum.
Brochures
2. 3. The brochures, leaflets, and flyers are
useful to promote a campaign, product,
C. service, or information that adds value
Brand Activation Digital Displays to the purchase, such as offers regarding
specific destinations or programs. The
Engage with LATAM's clients Be a part of the digital display brochures are available on the magazine
designing a memorable and showcased outwards in each Folletería racks in the waiting areas.
enjoyable experience, inviting branch, capturing the by-passers' Los folletos, dípticos o flyer
them to get to know your attention and inviting them to son materiales que apoyan la
product or service. It is an get to know your brand better. venta en las Oficinas de Venta,
ideal opportunity to generate a donde se comunican campañas
unique connection. * The rate considers a 100% of the
available screens throughout each country. nuevas o estructurales,
productos o información
que genere valor a la venta:
* Rates vary within countries and
products. Ask our reps about the
información de destinos o
minimum duration for each campaign. programas. La folletería está
disponible el Revistero en el
tiempo de espera del cliente. (*) PoS: Point of sale
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSRate Card
LATAM MEDIA KIT 2021
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSRate Card
LATAM MEDIA KIT 2021
Digital 1
LATAM.COM REACH
CPM LATAM.com LATAM.com
Home Page Banners Full Journey Banners
Carousel-Showcase (5th Position) US$ 9,50
LATAM.com C O U N T R Y/ PAGE VIEWS C O U N T R Y/ PAGE VIEWS
Home Page Third line Cards US$ 6,80 TERRITORY PER MONTH TERRITORY PER MONTH
Banners BRAZIL 9.015.364 BRAZIL 933.598
LATAM .co m Footer (GIF) US$ 4,70
CHILE 5.153.779 CHILE 337.832
PERU 2.102.195 PERU 474.467
LATAM.com Main Banners US$ 7,90
ARGENTINA 1.480.532 ARGENTINA 238.031
Full Journey
COLOMBIA 151.592
Banners Body Banners US$ 5,20 COLOMBIA 944.231
ECUADOR 202.354 ECUADOR 69.840
USA 666.094 USA 392.545
EUROPE 569.471 EUROPE 75.901
P OT E N T I A L R E A C H
CPM
PERCENTAGE NUMBER OF PASSENGERS
LATAM traveler US$ 6,40 70% 13.400.000
LATAM PASS US$ 8,00 24% 4.480.000
Email
E MAI L Travel Cycle
TOP TIER (Gold, Gold+, Platinum,
Banners US$ 9,60 6% 1.120.000
BLACK Y BLACK SIGNATURE)
All segments US$ 7,20 100% 19.000.000
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LATAM MEDIA KIT 2021
Digital 2
CPM
N E W P R O D U CT
Main banner US$ 6,00
Box 1 US$ 4,80
N ew s l e t t e r
Va mos LATA M
Box 2 US$ 4,80
Sponsored Content US$ 6,00
VAMOS LATAM NEWSLETTER'S REACH
B I W E E K LY
(METRICS PER ONE BLAST)
C O U N T R Y/T E R R I T O RY % O P E N R AT E
S E N T/R E A C H O P E N S/ E F F E C T I V E R E A C H
B razi l 1.699.322 198.141 11 ,66%
Arge n t i na 1.318.671 184.878 14 ,02%
Bolivia 4.906 1.115 2 2 ,73%
Chi l e 1.425.574 252.849 17, 74 %
Co l o m bi a 688.796 94.319 13 ,69%
Ec u ado r 221.075 33.073 14 ,96%
P aragu ay 10.146 2.500 24 ,64%
P e ru 831.664 144.127 17,33%
Uru gu ay 79.233 14.214 17,94%
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MEDIA KIT LATAM 2020
Onboard Screen
N º O F V I E W S/
PRODUCTS C OV E R AG E N º O F PA S S E N G E R S M O N T H LY R AT E
FLIGHTS
Safety Video
A 30-second spot shown before the US$ 15,000
7 movie premieres of each month
Blockbusters
A 30-second spot shown before 7 US$ 10,000
Blockbusters
ROUTES SSC.
INTERNATIONAL 470.000 2.200
Best Movies
A 30-second spot shown before 7 US$ 8,000
featured movies
Bundles
A 30-second spot shown before US$ 6,000
2 movie premieres + 3 different
movies + 4 TV series
S A N T I AG O 250.000
Landing Video
2 slots of 30'' non skippable at the S AO PAU L O 260.000 — US$ 15,000 *
end of the landing video
LIMA 202.000
IMPORTANT:
Delivery of material
(*) 6-month minimum per every 30-second spot.
45 days before the
1st of the month
of exhibition.
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MEDIA KIT LATAM 2020
Onboard App
PRODUCTS ROUTES N º O F PA S S E N G E R S VIEWS M O N T H LY R AT E
SSC 4 60.000 750.000
Pre-roll video
A 30-seconds-spot, “non skippable”, US$ 10,000 *
previous to the visualization of
contents over 23 minutes.
BRAZIL 480.000 770.000
SSC 4 60.000 750.000 US$ 10,000
(*) Rate per spot: US$
15,000. There are 4 slots
App Banner for 30-second spots.
BRAZIL 480.000 770.000 RS$ 50,000 ** (**) US$ 1 = R$ 5
IMPORTANT:
The product can be
segmented by country
in SSC region and
Brazil (applies only
to Banner)
The content must be
handed in 45 days prior
to the beginning of the
exhibition month.
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LATAM MEDIA KIT 2021
Inflight
CABIN SPEECH (SSC) CABIN SPEECH (BRAZIL)
TYPE OF R AT E P E R
C O U N T RY PA S S E N G E R S M O N T H LY R AT E U S $ CO U N T RY
FLIGHT PA S S E N G E R
Domestic
Ch i l e 640.000 US$ 44,287 RS$ 2,00
flight
B ra z i l
International
Pe r u 580.000 US$ 40,556 RS$ 3,00
flight
Col omb ia 420.000 US$ 29,423
Arge n tina 230.000 US$ 22,864 IMPORTANT: every speech must be approved by LATAM.
Ec ua dor 110.000 US$ 14,618
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LATAM MEDIA KIT 2021
Lounges
LOUNGE TV
Spot A 30-second spot is shown between the monthly programming on the TVs available in
the VIP lounges, with repetitions every 5 minutes during the day. BRAND ACTIVATION
LOUNGE Nº OF PASSENGERS MONTHLY RATE LOUNGE Nº OF PASSENGERS MONTHLY RATE
Santiago (SCL) 30.000 US$ 9,000 Santiago (SCL) 30.000 US$ 24,000
São Paulo (GRU) 25.000 US$ 9,000 Sao Paulo (GRU) 25.000 US$ 20,000
Miami (MIA) 23.000 US$ 10,000 Miami (MIA) 23.000 US$ 16,000
Bogotá (BOG) 15.000 US$ 4,500 Bogota (BOG) 15.000 US$ 12,000
Buenos Aires (EZE) 12.000 US$ 3,600 Buenos Aires (EZE) 12.000 US$ 10,000
INFOGRAPHIC STRIP + SPOT
Brand logo in the Infographic Strip: In horizontal format, considering a security area and space margins in RGB color.
Spot: Video MP4 displayed within the content of the monthly programming on the TVs available in the VIP lounges,
with repetitions every 5 minutes during the day.
LOUNGE Nº of PASSENGERS MONTHLY RATE
Santiago (SCL) 30.000 US$ 11,000
Miami (MIA) 23.000 US$ 13,000
Bogota (BOG) 15.000 US$ 5,900
Buenos Aires (EZE) 12.000 US$ 4,700
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LATAM MEDIA KIT 2021
LATAM Travel Branches
BILLBOARDS DIGITAL DISPLAYS
ATENCIONES FLUJO MONTHLY RATE Nº of Nº of FLUJO MONTHLY RATE
COUNTRY BRANCHES COUNTRY ATENCIONES
MENSUAL MENSUAL (USD) BRANCHES SCREENS MENSUAL (USD)
CHILE Isidora Goyenechea 785 4.318 US$15.500 Chile 26 38 29.779 142.634 US$10.500
Temuco 1.210 3.146 US$11.300 Argentina 20 20 20.797 123.905 US$7.500
ARGENTINA La Plata 342 1.710 US$4.000 Peru 12 13 11.339 44.135 US$5.500
Cordoba Cerro 869 4.345 US$7.800 Colombia 3 3 3.375 16.875 US$3.500
Caballito 1.241 6.205 US$11.100
Ecuador 3 3 5.997 28.345 US$4.000
Tucumán 1.274 6.370 US$11.400
Neuquen 1.396 6.980 US$12.500
Rosario 1.479 7.395 US$13.300
Cordoba 1.923 9.615 US$17.300
BRAND ACTIVATION
Palermo 1.936 9.680 US$17.400
ATENCIONES FLUJO MONTHLY RATE
PERU El Polo 199 995 US$4.000 COUNTRY BRANCHES (USD)
MENSUAL MENSUAL
Piura 356 1.780 US$4.200 CHILE Arica 1.488 7.440 US$20.000
Open Plaza Angamos 424 2.120 US$3.800 Concepción Mall 622 3.110 US$15.000
Chacarilla 464 2.320 US$4.500 Costanera Center 2.003 10.015 US$25.000
Open Plaza Angamos 424 2.120 US$3.800 Estado 2.695 13.475 US$25.000
Chacarilla 464 2.320 US$4.500 Iquique 1.116 5.580 US$15.000
Salaverry 650 3.250 US$5.800 Isidora Goyenechea 785 4.318 US$15.000
Centro Cívico 723 3.615 US$6.500 Mall Florida Center 1.508 7.540 US$20.000
Megaplaza 797 3.985 US$7.100 Parque Arauco 1.648 8.240 US$20.000
San Miguel 847 4.235 US$7.600
Puerto Montt 1.076 5.380 US$15.000
Jockey Plaza 1.094 5.470 US$19.600
COLOMBIA Yopal 360 1.800 US$4.200
Pereira 550 2.750 US$4.900
Bucaramanga 625 3.125 US$5.600
Plaza Imperial 840 4.200 US$7.500
Bogota /Cerro San Martín) 1.000 5.000 US$9.000
* 3-month minimum campaigns.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES ← RATE CAR D SP ECSTechnical
LATAM MEDIA KIT 2021
Specifications
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSTechnical Specifications
LATAM MEDIA KIT 2021
LATAM.com Home Page banners
Learn about the D I S P L AY PRODUCT
IMAGE TEXT
PREVIEW / SCHEME
size and format SIZE (PX) FILE FORMAT CHARACTERS (MAX) FILE FORMAT
specifications for our Home Carousel- Desktop: png Title: 30 html
Home Page products. Showcase 1600x630
Mobile:ND
Subtitle: 30
Description 1: 50
TITLE: 30 CHARACTERS
Description 2: 50 SUBTITLE:30
Button Text: 25
Lupta num doluptas voluptatur?
TitleEhendiut et, tet estadi
Raeprectem fugiae si odionse quostin ciaturis iums
Raeprectem fugiae si odionse quostin ciaturis iums
RAEPRECTEM FUGIAE ODIONSE
DESCR.
2: 50 BUTTON TEXT:25
DESCRIPTION 1: 50
Home Third-line Cards ND NA Prefix: 40 html PREFIX: 40
TITLE: 81
Title: 81
Description: 144
Button Text: TitleEhendiut et, tet estadi
Not editable Lupta num doluptas
voluptatur? voluptatur?
voluptatur?
Raeprectem fugiae si odionse quostin
ciaturis iumsApicia cusdae pore nia
volupta turerum verum cusdae pore nia
volupta turerum verum verum
BUTTON TEXT:25
DESCRIPTION: 144
The button text is not editable, and
the predetermined texts is "Solicitar"
Home Footer 300x120 png/jpg/gif ND Inserted in
the image
The sent file must weight
less than 500KB.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES ← RATE CAR D SP ECSTechnical Specifications
LATAM MEDIA KIT 2021
LATAM.com Full Journey banners
Learn about the IMAGE TEXT
size and format D I S P L AY PRODUCT
SIZE (PX) FILE FORMAT CHARACTERS (MAX)
FILE PREVIEW / SCHEME
FORMAT
specifications for our
Full Journey products. Flight- Main Banners Desktop: png Title: 60 html TITLE: 60
Destinations 1600x500 Description: 80
Mobile: Button Text: 25
960x500
Lupta num doluptas voluptatur?
Raeprectem fugiae si odionse quostin ciaturis iums
RAEPRECTEM FUGIAE ODIONSE
DESCRIPTION: 80 BUTTON TEXT:25
TITLE: 60
Flight- Body Banners 460x290 png Header: 50 html
Destinations Image: 25 Lupta num
doluptas vo-
Button Text: 25 luptatur? Lupta
nuvoluptatur? IMAGE: 25
Lupta num doluptas volupt
The image shades BUTTON TEXT:25
automatically
Flight- Body Banners 630x275 png/jpg ND ND It is not allowed to enter a new text
Destinations
Latam Flights Body Banners 1500x250 jpg Inserted in the image Inserted
in the
image
Vamos Showcase Desktop: Títle Máx. 50
2907x1250 Description: Máx. 85
Mobile: Button Text: Máx. 13
1070x1850
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES ← RATE CAR D SP ECSTechnical Specifications
LATAM MEDIA KIT 2021
Email Travel Cycle Banners
Learn about the IMAGE
size and format PRODUCT COMPONENT O B S E R VAT I O N
SIZE (PX) FILE FORMAT
specifications for
Email Cycle Banners. Email Travel Wide banner 600x180 png The maximum file size is 1MB.
Cycle Banners
Column banner 280x180 png The maximum file size is 1MB.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES ← RATE CAR D SP ECSTechnical Specifications
LATAM MEDIA KIT 2021
Newsletter Vamos LATAM
Learn about the IMAGE
size and format PRODUCT COMPONENT O B S E R VAT I O N
SIZE (PX) FILE FORMAT
specifications for
our Newsletter Newsletter Main 275x180 png Responsive banner. It must have a responsive structure, to maintain the importance of the main
Vamos LATAM Responsive (desktop) ad. For that reason, it must be divided into 2 blocks:
Vamos LATAM. or
Banner
555 x 180 • The ad is divided into 2 blocks of 275x180 pixels.
(mobile) • A single uniform background is recommended, to optimize mobile visualization.
• In the case of using an image, it is recommended that it only occupies one of the blocks.
• The full size of the ad in horizontal format is 550x180 px.
• A simple structure is recommended, with short text as shown on the right.
The required format is png and it must not exceed 1MB.
IMPORTANT: Ads must be saved with twice their size.
Secondary 270x180 png Responsive banner.
Responsive (desktop - Two independent blocks.
Banners side by side) • 2 blocks of 550x360
and 550 x • Simple structures are recommended, with short text as shown on the right.
360 (mobile • Suggested maximum characters: 60, with a maximum font size of 16px.
- one over
the other) The required format is png and it must not exceed 1MB.
IMPORTANT: Images must be delivered twice their size.
Sponsored Photo with html + png Maximum of characters (including spaces). All texts must comply with this rule so as not to break
Content 440x308 the structure of the html: Headline: 45 characters / Paragraph: 160 characters /
pixels Link: 20 characters / Caption: 40 characters
assembled
in html The image must be clean, containing a photograph and the advertiser's logo.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES ← RATE CAR D SP ECSLATAM Media Kit 2020
LATAM MEDIA KIT 2021
Terms and Conditions
1. Application 8. No discount will be made in the event of an error in the
a) Each Agreement will be subject to the following Terms and Conditions. Advertisement that does not affect or influence its content. In
the event that Spafax is responsible for a publishing error with
b) Spafax is not obligated under any condition, printed or otherwise,
the advertisement, the Advertiser will have the choice so that the
to appear in contracts, Insertion Orders or copy instructions that
aforementioned advertisement is exhibited again, in accordance with
conflict with the Terms and Conditions set forth in this document.
a new Insertion Order and on a new date determined by Spafax.
2. Definitions and Interpretations
9. There is a 10% probability that the Advertisement will not be
a) “Advertisement” – includes any digital, commercial, exhibited for security reasons, force majeure or operational problems.
advertisement, flyer, poster, insert, photos, product sample,
recordings, pamphlets, digital images, GIF, printed material or 10. All payment must be sent to Spafax located at Av. Kennedy 5757,
other printed material referred to in the Insertion Order. Of. 1601 A, Torre Oriente, Las Condes, Santiago de Chile. Paid in Chilean
pesos or US dollars as specified in the Insertion and Invoice Order.
b) “Advertising Materials” – Includes all videos, photos, recordings, Payment must be by nominal check and crossed by electronic transfer.
sample of products, printed or otherwise, or any other promotional
material required by Spafax to exhibit said advertising. 11. All publications must issue a purchase order no
later than the 15th of the month of exhibition of any
3. No waiver or modification of any of the terms will be valid unless product or action of sampling deliver, lounge, etc.
it is reduced to writing and signature of the present parties.
12. In the event that the advertiser decides not to publish
4. The Advertiser will have, before the closing date its advertisement after the commercial closing date,
stipulated in the Insertion Order, to deliver all the advertising Spafax has the right to collect 50% of the net value.
material to Spafax Medios y Publicidad Ltda.
13. This Agreement may be cancelled by either party by written notice 2
5. Spafax cannot guarantee the quality control review for any advertising months before the Campaign Date in the Insertion Order. Cancellations
material received after the closing date stipulated in the Insertion Order. will not be accepted after the closing date of the advertisement.
6. The Advertiser warrants that the Advertisement(s) is not obscene, 14. This Agreement shall be governed, construed and applied
libidinous, blasphemous, or offensive to any religion or culture. The exclusively in accordance with the laws of the country of residence
Advertiser guarantees that all commercial material complies with all of Spafax or the Advertiser, at Spafax’s sole discretion. In case
television and broadcasting standards adhered to the code of practice. the payment is not for the agency and the advertiser, Spafax
7. Spafax reserves the right to reject or delay any advertisement for reserves the right to file a legal recourse from the advertiser.
any reason, and/or to make necessary corrections, and/or revisions 15. Bookmark and Spafax are part of the WPP group, and legally
without notifying the Advertiser. Spafax is not responsible for the operate in Latin America and Brazil under the Spafax brand.
content of any advertisement received that requires translation.
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DIGITAL VAMOS MAGAZINE LATAM PLAY INFLIGHT LO UNGES BRANCHES RATE CAR D SP ECSCommercial
LATAM MEDIA KIT 2021
Team MIA
MEX
BOG
UIO
With more than 70 clients
worldwide, Spafax -
LIM belonging to the WPP
group - is a leading content
marketing company,
LATIN AMERICA AND USA specializing in on-board
entertainment and media
Francisco Azócar COLOMBIA BRAZIL GRU sales. With offices around
Commercial Director Latin America & Brazil Noemy Torres Sergio Criado the world, we are a truly
francisco.azocar@spafax.com noemy@greenknow.co sergio.criado@spafax.com global creative community.
56 2 2898 6811 57 318 794 2682 55 11 9918 21718
SCL
CHILE
Layla Yantani
ECUADOR / QUITO
Roberto Paz y Miño
Spencer Fidelis
spencer@fidelismkt.com.br EZE
layla.yantani@spafax.com rpazymino@conexionecuador.ec 55 11 975157075
56 2 2898 6836 / 56 9 9001 5539 593 9 9081 5716
USA/ FLORIDA
Loreto Miquel MÉXICO Vanessa Wallin
lmiquel@winechile.cl Ricardo Turner vwallin@mggmedia.com
56 9 973 99 064 rturner@myp.com.mx 13054589329
521 5513 849406
ARGENTINA
Clara Grima PERU
clarigrima@hotmail.com Blanca Saavedra
54 9 11 6519 5204 bsaavedra@danjoa.com.pe
51 1 447 1647 / 51 1 99566 3150
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www.bookmarkcontent.comLATAM
LATAM MEDIA KIT 2021
Media
Kit
ENG
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