Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar

 
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Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
Live Channel Retail
Clever customisation and marketing opportunities for your betting shop
Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
Distinctive strategic marketing
for your betting shops

Live sports content is essential for your betting shop. More live sports signify more betting options for your clients   And in addition, Betradar’s Live Channel also provides a lot of different marketing opportunities for your brand.
and, consequently, growth to your business turnover. With Betradar’s Live Channel Retail you will significantly          In order to maximise the marketing potential of the Live Channel Retail, we are now providing you with a guide
increase the live sports coverage in your shop. Designed with a conscious focus on sports during off-peak hours,         summarising all marketing possibilities available.
your betting shop can offer interesting live events all day long - from the morning to late evening hours.
                                                                                                                         Should you require any additional marketing support for the Live Channel Retail, we are glad to assist you with
Betradar’s Live Channel Retail delivers a unique combination of live streams, live statistics and live odds – all on     your personal request at marketing@sportradar.com.
one screen to help drive more revenue to your business.

                                   BETRADAR STANDS FOR:
                                   ➔➔ Constant innovation and highest reliability
                                   ➔➔ Automation and simplification of the complex
                                                                                                                                          CHANNEL LOGO                                                 CHANNEL TRAILER
                                   ➔➔ Highly efficient and cost-effective operations
                                   ➔➔ Outstanding user experience
                                   ➔➔ Speed and accuracy

                                                                                                                                          CUSTOMISED LIVE                                              MARKETING MESSAGE
                                                                                                                                          MATCH TRACKER

                                                                                                                                          MARKETING SUPPORT                                            MARKETING VIDEO
                                                                                                                                          FOR PRINT ITEMS

                                                                                                                                           BETTING SUGGESTION                                         NEW: CAROUSEL

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Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
The Live Channel
Exclusive live sports coverage all day long

In-play betting has become the number one revenue generator in recent years. It highlights exactly why providing   It is the ideal way to strengthen customer loyalty and visit duration to drive your sportsbook revenues.
as many markets as possible on live matches, increasing the information provided to customers, and boosting the    Betradar’s Live Channel solutions are always provided in combination with Live Odds and Live Data Visualisation
engagement of punters with a sporting event, is key to the success of a modern sportsbook. Also, why now is        to take your offering to the next level!
the optimal time to enhance your in-play betting offer!
With Betradar’s adaptable Live Channels, you will receive dedicated live streaming solutions that fulfil your
customer’s demand for accurate information, betting stimulation, and match visualisation. In addition,
                                                                                                                     PRODUCT FEATURES
a broad media rights portfolio of sports events opens up new turnover potential and offers your customers
an immediate incentive to follow the match action.                                                                   ➔➔ Distinctive strategic marketing tool provided with full data and odds coverage
                                                                                                                     ➔➔ Low signal latency that provides the best possible live betting set-up
                                                                                                                     ➔➔ Live sports during on and off peak hours with seven days a week coverage
                                                                                                                     ➔➔ One integration guaranteeing access to the entire portfolio of media rights

                                                                                                                                                                          Ice Hockey
                                                                                                                                                 Basketball
                                                                                                                                                                                                Baseball

                                                                                                                                   Tennis

                                                                                                                                                                                                                 Volleyball

                                                                                                                        Soccer

                                                                                                                                                                                                                      Beach
                                                                                                                                                                                                                        Volleyball

                                                                                                                   eSports                                    16 different
                                                                                                                                                                 sports                                                Table
                                                                                                                                                               available                                                 Tennis

                                                                                                                       Darts

                                                                                                                                                                                                                  Handball

                                                                                                                               Bowls

                                                                                                                                                                                                      Badminton
                                                                                                                                          Hockey
                                                                                                                                                                                     Cricket
                                                                                                                                                                Futsal

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Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
Channel Logo                                                                                                     Channel Trailer
Customise the channel to your needs                                                                              3 seconds to increase the brand awareness

The upper right corner of the Live Channel Retail screen is reserved for your logo. Either place your brand      The Channel Trailer is a 3 seconds long video that is used as separator between different stages in the Live
logo into this part, or use a dedicated product logo to show your customer that you are providing an exclusive   Channel. Customise it to your needs. Animate your logo, message a claim or specifically advertise this exclusive
additional offering in your betting shop.                                                                        product in your shop. Either send us a 3 seconds long video sequence, or write us a short briefing and we will
As of now, we also offer two colour types of the Live Channel Retail - the Live Channel Retail dark and Live
Channel Retail bright. Just select the colouring that fits your Corporate Design most to be in line with the
appearance of your betting shop.

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Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
Live Match Tracker                                                                                                    Marketing Message
Customisable live match visualisation                                                                                 Place on-screen marketing messages

Our aim is to provide live sports content for your entire business hours. Due to unexpected content gaps,             You already know the “Live Live Live” crawl that is used to attract the attention of your betting shop visitor.
caused for instance by bad weather conditions and thus cancelled matches, injuries or technical issues at the         In addition, we offer you the possibility to add your own marketing message to the Live Channel Retail. You
venue, we have integrated our Live Match Tracker to the Live Channel. The Live Match Tracker is visualising all       can define this message directly in the client interface and update it regularly. The marketing message will be
relevant actions of soccer or tennis matches on a 2D pitch. As a great benefit for you, the Live Match Tracker        presented to your betting shop visitors once per halftime/period/set for two minutes. Get in touch with our
offers the following customisation and branding possibilities.                                                        Sales Team to learn how to set-up your marketing message.

                                                                                                                                                                                 INTEGRATE YOUR PERSONALISED
                                                                                                                                                                                 MESSAGES

                                                                                          PITCH BRANDING AND BANNER
                                                                                          ADVERTISEMENT

            FULL CUSTOMISATION
            OF BACKGROUND

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Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
Marketing Video                                                                                                   Marketing-support for print items
Integrate advertisements into the channel                                                                         Inform your customers about the new offering

Recently we released the Marketing Video feature. This enables you to insert 30 second clips into the daily       On a daily basis Betradar provides the latest channel schedule as well as betting-related statistics - entirely
schedule of the Live Channel. Your marketing video will be shown once per hour on average. Do not miss this       free of charge. Thanks to an automated eMail sent out, you can subscribe to the daily sending of the Channel
opportunity and inform your clients about special offerings, new products, apps or latest marketing activities.   Program, print it and display it in your shop. In combination with targeted print outs such as posters, boards
                                                                                                                  or banner, you can unlock the full potential of the Live Channel Retail for your business. Make your betting

  TECHNICAL SPECIFICATIONS :
  ➔➔ Duration: 30 secs
  ➔➔ Container format: MP4 (MPEG-4 Part 14)
  ➔➔ Video codec: H.264 (MPEG-4 AVC), preferably MAIN profile
  ➔➔ Audio codec: MP3 or AAC
  ➔➔ Fill size:
Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
Game on in your retail shop                                                                                      The Carousel
The hottest sport in a betting environment                                                                       Bet stimulation across concurrent matches

Darts is a promising ground to build upon – especially in former commonwealth countries as well as in            The Carousel option enables you to show up to four games alternating and displaying up to four betting markets
Germany, Austria and the Netherlands the fan base and betting offers are on the rise. As a bookmaker             for each match. The intervals can be set between two and ten minutes, a live panel shows all live scores from
you can benefit from the continuous and fast-paced betting opportunities after every three darts thrown.         other matches. An immediate goal animation informs you about goals in other matches, the progress bar shows
                                                                                                                 when the switch to the next match is going to happen.
This mixture of entertainment paired with sport, drama, emotions and fast paced betting opportunities is
the perfect addition for your portfolio in order to hook viewers in your outlets, share the fascination at the
venues and ultimately increase your revenues.

                                                                                                                                 COMBINING ALL INFORMATION                        ALTERNATING BETTING MARKETS
                                                                                                                                 ON ONE SCREEN                                    (UP TO 4) FOR THE GAME SHOWN

  DARTS ON LCR IN DETAIL                                                                                                      PROGRESS BAR TO SHOW                                     LIVE SCORE PANEL SHOWING
                                                                                                                              WHEN THE MATCH CHANGES                                   ALL OTHER GAMES
  ➔➔ 16+ tournaments with top players
  ➔➔ 550+ Matches
  ➔➔ Up to 220+ Live Odds Markets per match
  ➔➔ Ultra fast-paced betting                                                                                                          This is an optional addition to the
  ➔➔ Continuous markets available                                                                                                              Live Channel Retail on request.
  ➔➔ World Series of Darts and European Darts Tour with highly attractive starting times

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Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
Betting Suggestion
Increase your revenues with bet-stimulating extensions on screen

The placing of bets has just become easier. Up to three popular betting markets can be displayed at a time.
The depiction of popular betting opportunities directly on screen gives punters in the shops the opportunity
to place a bet quickly and easily. The Betting Suggestions are triggered after important events in the match flow
or based on timing e.g. after a goal in soccer or a break in tennis.

  PRODUCT HIGHLIGHTS :
  ➔➔ Customisable to your CI
  ➔➔ Shown for 10 - 15 seconds
  ➔➔ Choose how many suggestions to show (1-3)
  ➔➔ Integrated call to action stimulates punters
  ➔➔ Available for Soccer and Tennis

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Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
Contacts
Do you require further information? Then please let us know.
We are more than happy to address your enquiries.
Contact us at sales@betradar.com

Sales Representations              Headquarters                                                              Our Clients
Brazil, São Paulo                  Sportradar AG
China, Beijing                     Feldlistrasse 2
Czech Republic, Zlin               CH-9000 St. Gallen, Switzerland
Greece, Athens                     Office: +41 71 517 72 00
Italy, Rome                        Fax: +41 71 517 72 99
Serbia, Belgrade
Turkey, Istanbul
Ukraine, Kiev                      Customer Support
USA, Sarasota                      support@betradar.com

Branch offices and representations
Sportradar Australia Pty. Ltd.       BTD Group                             Sportradar D.O.O.
REGUS SYDNEY, Pitt Street            Goethestrasse 34                      Brnciceva 41 G
Level 4, 95 Pitt Street              D-80336 Munich, Germany               1231 Ljubljanaa, Slovenia
NSW 2000 Sydney, Australia
                                     Sportradar MTS Ltd.                   Sportradar AB
Sportradar GmbH                      Suite 3 Floor 2, Icom House           Bryggargatan 10, 4 tr
Tech Gate Vienna                     1-5 Irish Town, GX11 1AA, Gibraltar   S-111 21 Stockholm, Sweden
Donau-City-Strasse 1
A-1220 Vienna, Austria               Sportradar AS                         Sportradar Digital Media AG
                                     Skippergata 33                        Feldlistrasse 2
Sportradar GmbH                      N-0154 Oslo, Norway                   CH-9000 St. Gallen, Switzerland
Technologiering 13-17
4060 Leonding, Austria               Sportradar AS                         Sportradar UK Ltd.
                                     Postboks 1284, Sluppen                London, UK
Sportradar OÜ                        N-7462 Trondheim, Norway
Mustamäe tee 16                                                            Sportradar LATAM
10617 Tallinn, Estonia               Datacentric Corporation               Departemento de Montevideo,
                                     26F One World Place                   Uruguay
Sportradar Virtual Gaming GmbH       32nd St. Bonifacio Global City
Konsul-Smidt-Strasse 8f              Taguig, Philippines                   Sportradar US LLC
D-28217 Bremen, Germany                                                    150 South Fifth Street
                                     Sportradar Polska SP. Z O.O.          Suite 1700
Sportradar GmbH                      ul. Plocka 5a                         Minneapolis, MN 55402, USA
Industriestraße 11                   01-231 Warsaw, Poland
D-07546 Gera, Germany                                                      Sportradar US LLC
                                     Sportradar AG                         535 Mission Street
Sportradar GmbH                      Presnenskaya nab., 12,                Suite 2020
Mauerkircherstraße 1A,               Floor 41, office 13                   San Francisco, CA 94105, USA
D-81679 Munich, Germany              123100 Moscow, Russia
                                                                           Sportradar US LLC
sportsman media holding GmbH         Sportradar Singapore Pty. Ltd.        195 Montague Street
Mauerkircherstraße 1A,               112 Robinson #06-01                   14th Floor
D-81679 Munich, Germany              Robinson 122                          Brooklyn, NY 11201
                                     Singapore 068902
                                                                           Sportradar SA Pty. Ltd.
                                                                           Suite 1, 3 Douglas Crowe Drive
                                                                           Ballito 4420, South Africa

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Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
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