LONDON LANDMARKS HALF MARATHON 2020

 
LONDON LANDMARKS HALF MARATHON 2020
LONDON LANDMARKS
HALF MARATHON 2020
                       R S H I P
                RT N E
       I T Y PA
     R
CHA URE
  R O C H
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LONDON LANDMARKS HALF MARATHON 2020
C  T  I O N
        T R O DU
03   IN                     E N T TO
                M M  I T M            E R  S
              O                  T N
05   OUR C ARITY PAR                         C E
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     OU                     E X P ER
                 N E  R  ’S
       H E R UN                       E N  C E
07   T                      X P ER  I
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14   THE                     2 0  PAR
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LONDON LANDMARKS HALF MARATHON 2020
F R O M
       SS A G E
A  M E        T E A M
      L L H M
T H E

     ‘Thank you for your interest in the 2020
     London Landmarks Half Marathon.
     Building on the success of 2018 and 2019 we are delighted to be
     able to offer your charity the opportunity to partner with an
     award-winning running event like no other!
     Offering your supporters the chance to run through Westminster
     and the City on closed roads, the London Landmarks Half
     Marathon route passes London’s most spectacular sites and
     immerses participants in London’s quirky and hidden history.
     Furthermore, with a route lined with amazing singers, dancers,
     bands and musicians as well as an abundance of family activities
     and entertainment on offer this is an event not to be missed.
     Having delivered hugely successful events in years 1 and 2 we
     are hopeful that we will be granted permission to increase our
     field of runners for LLHM 2020, creating more opportunities for
     you to fundraise from a very popular event. The 2019 ballot was
     9 times over subscribed and we’ve already had 45,000 people
     pre-register for the 2020 event, so will once again be holding a
     ballot for LLHM entry. We hope that you will partner with us to
     achieve your fundraising goals by capitalising on the demand for
     places in this very special event.
     Thanks for your support – we look forward to working with you.’
     The LLHM Team

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LONDON LANDMARKS HALF MARATHON 2020
LLHM ANCE
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                                                                  G                                                NCE
                                                          CASIN                                             PERIE
                                                    SHOW             ORY                            R EX
       DATE                                             D O N ’S HIST                        R UNNE
                                                    LON
Sunday 29 March 2020                       •   Fun and interactive historical         •   High quality technical t-shirt
                                               and cultural activations               •   Award winning finisher’s medal
                                               honouring London
                      S
             C   IPANT                                                                •   Sturdy race bag
       PARTI                               •   Route signage highlighting
                                                                                      •   Cool finisher’s sweatband with zip
                                               London’s quirky secrets and
                                                                                          compartment
13,000 runners                                 hidden history
                                                                                      •   Water & sports drinks on route
                                           •   Themed charity cheer stations
                                               showcasing ‘The grand, the quirky      •   Amazing route entertainment
            E
       ROUT
                                               and the hidden’

                                                                                                             UT
                                                                                                  Y    DAY O
•   The only half marathon to go                                         NDON
                                                                               ’S            FAMIL
                                                           R A T I NG LO    T Y
    through the City and Westminster
                                                    CELEB              MUNI
•   Traffic free, closed-road route                      U R E & COM                  •   Free fun family treasure trails
                                                    CULT
    with a stunning landscape of                                                      •   Free guided history tours revealing
    iconic landmarks                       •   Amazing bands playing everything           London’s incredible past
•   Prestigious start and                      from samba to pop                      •   Celebrity Runners (2019 saw
    finish locations                       •   Spectacular dance and carnival             Amanda Holden, Jenni Falconer
                                               acts to entertain crowds                   and Jake Quickenden plus more
                                           •   VIP medal distributors including           complete the course)
                     PR       OFIT
               T FOR
                                               The Chelsea Pensioners and the
       10 0% NO                                Pearly Kings & Queens                                      Y
                                                                                                      OLOG
                                                                                             TECHN
•   Organised by Tommy’s for
    the charity sector                                                                •   Event App offering runner
•   All profits raised go to charity                                                      tracking and entertainment guide
                                                                                      •   Electronic chip timing
                                                                                      •   Course photography

                          Event delivery partner:              Fundraising partner:          Registration platform partner:
      ERS
PARTN

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LONDON LANDMARKS HALF MARATHON 2020
N T T O
           M  I T M E          R S
     CO  M             R T N E
OU R         I T Y P A
     C H A R
OUR

             The LLHM is an exciting fundraising event,
             organised for charities, by a charity.
             It is important for us to show you that we are committed to
             delivering the best possible event for you and your runners,
             whilst also helping you raise amazing amounts of money for
             your causes.
             The LLHM Team aims to go above and beyond expectations of other
             partnerships as we promise to (amongst others):
             •   Provide clear and frequent event updates through
                 (at a minimum) monthly partner update emails.
             •   Recognise the value of our charity partners and their runners
                 by celebrating their success through initiatives such as the provision
                 of special number bibs and the iTAB Stars award.
             •   Enhance your runner’s journey from sign-up to post-event through securing
                 partnerships and sponsors that exclusively benefit LLHM participants.

             Why choose to partner with the LLHM?
             As a charity you are at the heart of the London Landmarks Half Marathon.
             Demand for places in the 2019 London Landmarks Half Marathon was
             overwhelming. Over 180 charities benefited from being official partners
             and as we move into 2020 we want to increase this figure to raise
             even more money for great causes.
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LONDON LANDMARKS HALF MARATHON 2020
Why be a London Landmarks Half Marathon
2020 partner?

FUNDRAISING                              AWARENESS                                 PUBLICITY
•   A fabulous fundraising opportunity   •   Recruitment and engagement            •   Raise awareness of your
•   £12 million raised to date for           opportunity                               organisation both locally
    180 charities                        •   Marketing & PR opportunities              and nationally
•   £667 - Average raised by LLHM                                                  •   LLHM 2019 secured coverage with
    2019 runners on JustGiving                                                         a variety of sources for charities

                                         In 2019 the LLHM offered two new
                                         opportunities to boost awareness and
                                         aid fundraising for charity partners.
                                         Special Bibs Offering in-demand bib numbers to charity runners shows that
                                         we care about your runners and their journey. We asked our charity partners
                                         and runners to share their outstanding fundraising accomplishments as well as
                                         their unique stories.

                                         Bibs 1-5 In 2019 we saved the 1-5 runners bibs to celebrate runners who had
                                         raised fantastic amounts of money. On race day it was Mary Hunter who raised
                                         £12,250 for Tommy’s who wore the number 1 bib with pride.

                                         Bibs 6-10 Bibs 6-10 were awarded to those who had inspiring or unique
                                         stories. Runners wearing these bibs include Steve Robinson (running for
                                         Macmillan Cancer Support) who set a new Guinness World record when
                                         he ran the LLHM dressed as a cancer awareness ribbon. He also raised £635
                                         for the charity.
                                         It is these stories that allow us as charities to connect with our runners and
                                         makes supporting them all the more valuable.

                                         Charity Mascot Relay Race LLHM is also about fun. In 2019 the first ever
                                         LLHM Charity Mascot Relay Race took place to help raise more awareness of
                                         our charity partners as well as adding an extra bit of fun for the spectators. 17
                                         mascots representing 15 charities took part.

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LONDON LANDMARKS HALF MARATHON 2020
N E R ’S
        R  U N
YOUR ENCE
   P E R I
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 Along the route,                                                                       The LLHM Runner Experience
 you’ll see...
                                                                                        The event is not your average half marathon! From cultural
 THE GRAND                                                                              landmarks and heritage to the city’s quirky and hidden secrets,
 Tower of London
                                                                                        your runners will get to explore the capital on a route like
                                                                                        no other! Read on to find out more…

 THE QUIRKY
 Gringott’s bank
                                                                                        Our Magnificent Route:
 in Harry Potter
                                                                                        A Royal Start: The race starts on the beautiful Pall Mall alongside the
                                                                                        royal residence of St James’s Palace.

 THE HIDDEN
                                                                                        Along the Route: Your runners will pass some of the Capital’s most
                                                                                        iconic landmarks along with some of its quirky and hidden secrets
 Britain’s smallest
 Police station                                                                         A Stately Finish: Your runners will be rewarded with a stately finish on
                                                                                        Whitehall just outside Downing Street. We can’t promise that the Prime
 ... and more!                                                                          Minister will be there to greet everyone! but we can promise an outstanding
                                                                                        finish line with views of London’s must-see icons Big Ben and the London Eye.

                                                                                                       Chancery Lane
                                                                                                                                                       ITY
                                                                                                                                                  THE C NDON
                                                                                                                                                  OF LO                     OF
                                                                                                                                                                       BANK D
                                                                       Holborn                                             6                          7
                                                                                                  S                                                                          N
                                                                                       L COU
                                                                                             RT                                                                        ENGLA
                                                                                 ROYA ICE
                                                                                                              5

                                                                                    J U S T
                                                                                 OF
                                                                                                                                         St Pauls                                              THE
                                                                                                                            UL’S                                                                    KIN
                                                                                                                       ST PA RAL                                                               GHER
                                                                                                                             D
              SOHO                                                                                                     CATHE
                                                                             1

                                                                                                                                                                                          E
                                                                                                                                                                                    CHEES
                                                                                                                                                               8
                                                                                            RSET                       Blackfriars   4
                                                             NT                        SOME                                                                                         GRATE
                                                                                                                                                                                          R
                                                         COVE EN                            E Temple                                          9
                                                         GARD                          HOUS
                                                                                          3                                                               Cannon
                                                                                                                                                           Street                                Tower Hill
                                                                                                                                         11
                                                                                                                                                                                    MENT
                                      N’S                                                                                                                                  MONU
                                NELSO
                                                                                   2
                                                                                                 RIVERES
                                COLU
                                     MN
                                                             Charing
                                                                                                 THAM                                                                                                10
                                                                        12
                                                              Cross
                                                         Embankment
                                                                                                              BANK                                                                            TOWE
                                                                                                                                                                                                   R
                                                                                                      SOUTH                                                                                         NDON
         START
   PALL                                                                                                                                                                                       OF LO
   MALL SW1
   CITY OF WESTMINSTER

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                                                                                                                                                                    London Bridge
                                                                                                                                                     HARD
                                      FINISH BY                                                                                               THE S
                                   DOWNING                                                 Waterloo
                                   STREET SW1
                            k
                    es’s Par       CITY OF WESTMINSTER

    St Jam
                                                                                 ON
                                                                       LOND
                                                                       EYE
                                     Westminster
    St James’s Park

                          TER
    WES             TMINS

                                                N
                                BIG BE

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LONDON LANDMARKS HALF MARATHON 2020
D O N ’ S
              G  LO N
    I N G I N        I F E
B R            TO  L
         R  Y
HISTO

               Along our route, runners and spectators will
               be immersed in London’s history and culture
               with entertainment and activities galore.

               Our 2019 activities included:
               Bowler Hat Send Off
               Honouring the birthplace of the bowler hat runners were waved off by our
               bowler hatted Londoners including The Welcome People!

               Dr Johnson’s Party
               We wondered at the world of wordsmithery (with help from our friends at Dr
               Johnson’s House) as the life and work of Dr Johnson, creator of the English
               dictionary was celebrated!

               Postal Past Celebration
               The Post Office Vehicle Owners Club and the Postal Museum were revealing the
               fascinating stories behind London’s postal history whilst the Royal Mail Choir
               entertained.

               Bow Bells
               The Bow Bells of nursery rhyme fame rang a half peel to celebrate the event
               and also showcase St Mary-Le-Bow Church.

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LONDON LANDMARKS HALF MARATHON 2020
D O N ’ S
              G  LO N
    I N G I N        I F E
B R            TO  L
         R  Y
HISTO

               Roman Reception
               Gladiator fighting, centurion drilling and plenty of fun celebrating Londinium
               life in Roman times was had at out Roman Reception!

               Suffragist Pageant
               Our Suffragists were cheering on our runners as they celebrated their role in
               making history.

               Harry Potter Party
               We celebrated the role of London in the Harry Potter films with our Harry
               Potter cheer station making a return to the LLHM route. Runners passed a 12
               foot replica of the Triwizard Cup and spectators enjoyed a special display of
               Quidditch props from the Harry Potter films.

               Historic Finish
               Our celebratory Historic Finish saw some of London’s famous historic
               characters along with present day iconic residents The Pearlies and The
               Chelsea Pensioners handing out medals to runners.

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LONDON LANDMARKS HALF MARATHON 2020
LT U R E
               N G C U
     C A  S  I
SHOW            G E
      E R I T A
AND H

             On top of our activations your runners
             can enjoy…
             Music and Performances
             The London Landmarks Half Marathon celebrates musical talent from across
             the capital. We offer runners a soundtrack of pulsing pop, sensational samba
             and reggae rhythm to keep them motivated. In 2019 we partnered with some
             very talented youth groups, universities and schools giving runners and
             spectators the chance to experience outstanding performances from rising
             stars. And to top it off there were amazing performances of vibrant swing
             dance, mesmerising street dance and graceful contemporary too.

             Quirky and Hidden Signage
             Ever wondered where London’s oldest shop is? Or wanted to discover London’s
             Roman remains? Our route signs point out London’s fascinating history and
             help runners discover its quirky and hidden secrets.
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And LLHM supporters are in for a treat too!
In 2019 we offered:
History Tours
Our friends at the City Guides and Westminster Guides delivered 7 fantastic
free short guided history tours on race day that enabled spectators to learn
more about London’s incredible historic past or find out more about our
capital’s fascinating heritage

A Little Spotters Treasure Hunt
The LLHM has its very own treasure hunts which offer a great way for the
family to discover a side of London they never knew existed!

The City Selfie Challenge
A photo challenge encouraging exploration of famous sites around the
City of London.
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E C I A L
      R A S P
E X T
        H E S
TOUC

              Your runners are truly valuable to us
              and we want to make their half marathon
              experience the best possible.
              To make their day extra special and help get them into
              the fundraising spirit, some of the little extras we added
              in 2019 included:
              •   Award Winning Medal
              •   Golden Tickets
              •   Quality Kit Bag
              •   Free Prosecco
              •   Free Coffee
              •   Cool Sweatband

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N E R ’S
RUN        C K
  E E D B A
F
                                    Each year we do everything we can to
                                    offer an enhanced race experience and
                                    because of this, we place great value
                                    in our runners feedback.
                                    Here’s what some of our participants had to say about their
                                    London Landmarks Half Marathon experience in 2019.

Truly the ‘happiest’ half marathon ever. I smiled         Everything was just perfect. Despite dreading
all the way, what a wonderful experience.                 the whole race the day before, it was one of
                                                          the best and enjoyable races I have ran. The
                                                          crowd were amazing, the whole atmosphere
                                                          was fantastic. The weather was perfect, the
                                                          sun was shining, and everyone was just happy
The support along the route was just incredible.
                                                          to be there.
This was my first ever half marathon and I was
dreading it as I’m not a strong runner. This event
converted me and I have already pre-registered
and signed up to another half marathon. The
atmosphere and support from the charities and
                                                          Everything was just perfect. Despite dreading
people all along the way made such a huge
                                                          the whole race the day before, it was one of
impact!
                                                          the best and enjoyable races I have ran. The
                                                          crowd were amazing, the whole atmosphere
                                                          was fantastic. The weather was perfect, the
                                                          sun was shining, and everyone was just happy
The whole event was just outstanding and                  to be there.
incredibly well organised. Truly a fabulous day.
The support from the crowds was just
phenomenal along with the cheer stations.

                                                          Running with such an amazing atmosphere
                                                          thanks to the crowd - I loved all of the stations
                                                          and it really got me through the course.
Best organised race I’ve ever done hope I get to
do it next year. LLHM 2019 you rocked x

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A R I T Y
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THE        E N C E
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                                                                                                       NY
                                                                                         OU   S NAN
                                                                                   T FAM
                                                                         O N ’S MOS
                                                                    LOND

                                   STRY
                            R INDU
                      SPAPE
            ON  ’S NEW
       LOND

                                                                                                   ENE
                                                                                      ’S MU SIC SC
                                                                               LONDON

                        Charity Partner Commitments

                        Working together we can make your runners
                        LLHM experience something to shout about.
                        As part of our partnership we ask you to:
                    1   Host A Themed Cheer Station
                        Your runners will be supporting you on race day, now you can support their
                        race too! As charity partners of LLHM we ask you to embrace the spirit of
                        LLHM and charity alike and show your runners support with a themed cheer
                        station. We believe it is important to express the value of our runners, and
                        seeing you cheer them on during the race, makes it even more special.
                        Here is a look back on some of our themed cheer stations (hosted by our 2019
                        Big Ben and St Paul’s partners) that really drew in the crowds and kept our
                        runners inspired and motivated.
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A R I T Y
     C  H
THE        E N C E
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                                                                                            NDON
                                                                                 ICKE NS’ LO
                                                                           LES D
                                                                     CHAR

                                  Y
                             ISTOR
                 ’S R OYAL H
             DON                                                                                 D
          LON                                                                              ROUN
                                                                               N UN  DERG
                                                                     H E LONDO
                                                                   T

                2   Provide a Fundraising Total
                    We need to show the value of the LLHM to our stakeholders so post event
                    we’ll be asking you to let us know how much your team raised. Providing
                    this information will help secure the LLHM’s future.

                3   Give Charity Feedback
                    We also value your voice. Being a part of the London Landmarks Half
                    Marathon is an opportunity not to be missed and we want to keep it this
                    way. A short post-race survey helps us make your experience as a charity
                    partner: more practical, simpler and more valuable. Here is what some of
                    our charity partners had to say about their partnership experience and the
                    event itself in 2019.

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RT N E R
        I T Y PA
CHA   R
        B A C K
F E E D
                                                        The London Landmarks Half Marathon has
                                                        quickly become one of the most important
                                                        and successful events in our portfolio. If
                                                        you’re thinking about getting involved,
This is not an event to miss, the atmosphere on
                                                        don’t think, just do.
the day is lively, quirky, buzzing and all round
brilliant. Themed charity cheer stations and the        Jermayne, Prostate Cancer UK
encouragement around the course really brings
the event to life.
The support and information provided to you
from the London Landmarks organisers is
second to none, and they are always on hand to
help you with any questions or queries you may          Even as a small charity with the minimal
have. I cannot fault the day or the experience          number of places in the event, LLHM gave us
overall, which was extremely well organised.            all the support we needed. They were always
                                                        really helpful and prompt in answering any
Rhianne, Cardiac Risk in the Young                      queries we had. The race has had amazing
                                                        feedback from runners and volunteers and
                                                        we thoroughly enjoyed the unique
                                                        atmosphere they’ve created!
                                                        Kat, Sarcoma UK

We love LLHM because it encourages creativity
and brings a fresh approach to running events.
Every one of our runners had a fantastic time
(“Best half I’ve ever run” was a common
response!) and the LLHM team are so                     Highly recommend this event for charities.
communicative and helpful it made being a               The event team are a ‘cut-above’ and have
part of the event really exciting! Well done to         been a joy to work with, making the
the organisers on another brilliant event.              promotion & running of the event simple &
Anna, St Joseph’s Hospice                               straightforward
                                                        Marie, Action Duchenne

An amazing opportunity for charities to give
their participants a fresh and new fundraising
opportunity!
                                                        LLHM is a fantastic event that really puts
Caitlin, Pancreatic Cancer UK                           charity involvement and the runner
                                                        experience at the heart of everything they do!
                                                        Simon, Macmillan Cancer Support

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M A R  KS
          L A N D         2 0
    D O N          N  2 0
LON     A R AT H O
    F M
HAL            Become a 2020 Charity Partner
                      We encourage charities big and small to get involved in LLHM. We have 6
                      partnership levels depending on the number of places you would like to apply
                      for.
                      We want to ensure as many charities benefit as possible from the event, so
                      have set a maximum number of Big Ben, St Paul’s and Tower of London
                      partners.
                      Places cost £135 each and cannot be rolled over.

Parnership Level   Number          Max Number        Details
                   of Places       of Partners

Big Ben             400-500              6                     •   Primary home page feature
                                                               •   Primary listing on Charity Place
                                                                   webpage
                                                               •   Logo and content in 2 LLHM
                                                                   e-newsletters
                                                               •   Promotion in 2 LLHM
                                                                   Facebook posts
                                                               •   Promotion in 2 LLHM
                                                                   Twitter posts
                                                               •   Official cheer station in
                                                                   a prime location

St Paul’s           300-399              6                     •   Secondary home page feature
                                                               •   Secondary listing on Charity Place
                                                                   webpage
                                                               •   Logo and content in 1 LLHM
                                                                   e-newslatter
                                                               •   Promotion in 1 LLHM
                                                                   Facebook post
                                                               •   Promotion in 1 LLHM
                                                                   Twitter post
                                                               •   Official cheer station in
                                                                   a prime location

Tower of London     200-299              10                    •   Listing on Charity Place webpage

Nelson’s Column     100-199                                    •   Listing on Charity Place webpage

Gherkin              50-99                                     •   Listing on Charity Place webpage

Cheese Grater        10-49                                     •   Listing on Charity Place webpage

                      Additional Marketing Options
                      We’ve also created a range of advertising packages that you can pick and
                      choose from. There’s no connection to race places, charity partnership status or
                      anything else. You have complete freedom to choose the package that suits
                      you best. Further details will be circulated with your allocation confirmation.
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R  T  N  E R
        I T Y P  A               C E   S  S
C H A R            N    P R O
       I C A T I O
APP  L
               Want to become a charity partner?
                   That’s great news!
                   To apply please complete the online London Landmarks
                   Half Marathon 2020 Charity Partner Application Form found
                   here www.llhm.co.uk/charity-partner-form and submit by 10am
                   on the 13 May 2019.

                   Date                    Details

                   Friday 3 May 2019      2020 Charity Partnerships
                                          Launch
                   Monday 13 May          2020 Charity Partnership
                   – midday
                                          Applications Close
                   W/c 20 May             Big Ben Partner Interviews
                   W/c 27 May             Charity Partners Confirmed
                   June                   Public Place Ballot

                   We hope this brochure has answered all of your questions but
                   if you do have any please email us at support@LLHM.co.uk
                   or give us a call on 0207 398 3422.

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