August 31st - September 23rd, 2018 Los Angeles County Fair
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August 31st – September 23rd, 2018 Los Angeles County Fair
2018 LA Fair Estimated Attendance 1.6 Million Visitors 19 Days of Operation – Largest West Coast Festival 2018 EGW Estimated Attendance Over 300,000 Visitors Located in Hall 9 – Main Foot Traffic Location 2018 LA Fair Estimated Attendance 19 Days of Operation – Largest West Coast Festival
23% 22% 20% 37%
Average Household Income:
$74,250 Less $25,000 $50,000 $75,00
than - - Or more
$25,000 $49,999 $74,999
41% of Attendees Are
15-34 Years Old
Average Amount Spent at Fair Per Party of 4: $172 Average Monthly Entertainment Budget Per Person $142
LA Fair Demographics
Student Education Partnership
Students will be bused in from dozens of Southern California
schools every Wed-Fri to visit the EGW show in Hall 9. As part
of the field trip, EGW will feature unique education
programming designed to help the students learn more
about a career in gaming & esports.
Over 146,000 Los Angeles students will visit the
EGW gaming show throughout September
Pre-School thru Elementary: Approx. 100,000
Middle School thru High School: Approx. 46,000
EGW 2018 Overview For the second year, Esports Gaming World (EGW) returns to the world famous Los Angeles Fair in Pomona, CA, only now it has been made an official partner and premier attraction for all 19 days of the LA Fair. EGW now holds the title of the longest esports and gaming show in the world, and is expected to also break gaming show attendance records with an estimated quarter of a million visitors expected to visit the show throughout the month. Join us as we make esports history together.
For exhibitors, EGW is broken down into
four phases to allow for vendors to
choose their level of commitment
Phase 1 Phase 2
August 31st through September 5th through
September 3rd September 9th
Phase 3 Phase 4
September 12th through September 19th through
September 16th September 23th
Phase 3 Phase 4
September 12th through September 19th through
September 16th September 23th
Main Stage Programming
- Tournaments - New Game Reveals
- Featured Streamers - Contests & Giveaways
- Pro Exhibitions - Audience Competitions
Special main stage sponsorship activations available.
Insert your own event/programming or partner
your brand with an existing EGW program.
All Premier level sponsorships include
main stage programming.
Main Stage Event Activations
Audience members play on Professional gamers take on A bounty is placed on the head Standard competitive matches
stage with popular influencers normal gamers in a series of of a popular influencer and/or across multiple games and
in various games. Members competitions. The “Joes” must professional player, and select formats, the winners of each
chosen at random. Winning prevent the pros from audience members will round win cold hard cash.
squads go home with a signed accomplishing pre-determined compete to eliminate that There will be variations of this
collectible item win scenarios player and win prizes game to include special guests
Min. # of Events: 4 Min. # of Events: 4 Min. # of Events: 4 Min. # of Events: 4
Available for Partnered Available for Partnered Available for Partnered Available for Partnered
Sponsorship Sponsorship Sponsorship Sponsorship
EGW Premier Sponsorship Packages
Title Sponsor Stage Sponsor Product Sponsor
$200,000 $100,000 $40,000
20’ x 40’ Booth Space 20’ x 30’ Booth Space 20’ x 20’ Booth Space
Official Title Sponsor of event Official Stage Sponsor of Exclusive Product Category
for all 19 days event for all 19 days Sponsor for all 19 days
40 Exhibitor passes 35 Exhibitor passes 20 Exhibitor passes
One Available One Available Six Available
On-Site Benefits for All Presenting Sponsors: Digital Benefits for All Presenting Sponsors:
- Logo on greeting signage - EGW logo association
- Logo on expo floor entrance signage - Logo on greeting signage
- Commercial/logo placement on Main Stage - Logo on expo floor entrance signage
- Commercial/logo placement on exterior displays - Commercial/logo placement on Main Stage
EGW Title Sponsor Benefits
Exclusive Opportunity: $200,000
At Event Digital Exposure Social Media & PR
- Official Event Naming Sponsor/Partner - Permanent “Presented by” name - “Presented by” name recognition on
“EGW: Presented by __________” recognition with logo on all primary official event press releases to be
webcast graphic overlays distributed via PR Newswire media blast
- Named Stage Sponsor/Partner
“ Named Stage Presented by __________” - Minimum of one live ad read per hour - “Presented by” name recognition and logo
- Up to 20’ x 40’ booth space with premium (minimum 8 per day), performed by on-air on homepage of official event website
entryway placement commentators and accompanied with full
screen static graphic - “Presented by” name recognition and logo
- Primary logo placement on event entryway on all social media event pages, including
banner located on main face of building - Minimum of one 30 second commercial ad event Facebook cover
- Logo and/or commercial placement on roll placement per hour on in-house
livestream events
LA Fair Cross-Promotion
exterior truss/TV display entry point
Printed Materials
- Primary logo placement on all ceiling and
floor banners placed inside the hall
- “Presented by” name recognition on
- Minimum of four (4) 30-second ad roll spots - Logo placement on over 200,000 event Freeway Digital Billboard on I-10 freeway.
per hour on main stage for live audience consumer maps (handed out at the LA Fair) Viewed by 2 million commuters each
- Individual sponsor logo banner placed on week. Ad appears on main event graphic
- 50 custom made inflatable chairs with every three minutes on average
face of main building entry point
sponsor logo, placed throughout venue for
- 15-second ad roll placement on large 70-inch attendee seating - “Presented by” name recognition on email
video display at front inside entrance in blasts to the LA Fair’s 140,000 active users
heavy rotation (ad will replay once every - “Presented by” naming placement on
three minutes) 50,000 flyers to be passed out by LA Fair - “Named Stage Presented by _________”
street team to the Los Angeles business recognition on all LA Fair social media
- Pre-recorded brand name callout played on market and community outlets
LA Fair tram messaging systemEGW Stage Sponsor Benefits
Exclusive Opportunity: $100,000
At Event Digital Exposure Social Media & PR
- Official Stage Naming Sponsor/Partner - “Named Stage sponsor” full screen graphic - “Named Stage Sponsor” recognition on
“The (Insert Name) Main Stage” used for all live and webcast programming official event press releases to be
distributed via PR Newswire media blast
- “Named Stage Sponsor” signage hung - Minimum of one live stage sponsor callout
throughout the stage (truss, ceiling, etc.) per hour (minimum 8 per day), performed - “Named Stage Sponsor” recognition and
by on-air commentators or stage MC and logo on homepage of official event website
- Up to 20’ x 30’ booth space with premium accompanied with full screen static graphic
entryway placement - “Named Stage Sponsor” name recognition
- Minimum of one 30 second commercial ad and logo on all social media event pages,
- Primary logo placement on event entryway roll placement per hour on in-house including event Facebook cover
banner located on main face of building livestream events
- Logo and/or commercial placement on
exterior truss/TV display entry point
Printed Materials LA Fair Cross-Promotion
- Primary logo placement on all ceiling and
floor banners placed inside the hall - Logo placement on over 200,000 event - “Named Stage Sponsor” recognition on
consumer maps (handed out at the LA Fair) multiple email blasts to the LA Fair’s 140,000
- Minimum of four (2) 30-second ad roll spots
active users
per hour on main stage for live audience - 25 custom made inflatable chairs with
sponsor logo, placed throughout venue for - “Named Stage Sponsor” recognition on LA
- 15-second ad roll placement on large 70-inch
attendee seating Fair social media outlets
video display at front inside entrance in
heavy rotation (ad will replay once every - “Presented by” naming placement on
three minutes) 50,000 flyers to be passed out by LA Fair
street team to the Los Angeles business
market and communityProduct Sponsor Benefits
Six Available: $40,000 (each)
At Event Digital Exposure Social Media & PR
- Official Product Category Sponsor Recognition - Live ad reads (minimum 4 per day), - “Product Category Sponsor” recognition on
performed by on-air commentators and official event press releases to be
- “Named Product Sponsor” signage hung accompanied with full screen static graphic distributed via PR Newswire media blast
throughout the venue
- Minimum of one 30 second commercial ad - “Product Category Sponsor” recognition
- Up to 20’ x 20’ booth space with premium roll placement every three hours on in- and logo on homepage of official event
entryway placement house livestream events website
Printed Materials
- Primary logo placement on event entryway - “Product Category Sponsor” name
banner located on main face of building recognition and logo on all social media
- Logo and/or commercial placement on - 25 custom made inflatable chairs with event pages, including event Facebook
exterior truss/TV display entry point sponsor logo, placed throughout venue for cover
attendee seating
- Primary logo placement on all ceiling and
- Logo placement on 50,000 flyers to be
LA Fair Cross-Promotion
floor banners placed inside the hall
passed out by LA Fair street team to the Los - Product category sponsor mention and
- Minimum of four (1) 30-second ad roll spots Angeles business market and community logo placement on email blasts to the LA
per hour on main stage for live audience
Fair’s 140,000 active users
- 15-second ad roll placement on large 70-inch
video display at front inside entrance in heavy
rotation (ad will replay once every three Please Note: Product Sponsorships are
minutes) available on a first-come, first-served basis
and are exclusive (one sponsor per each
product category.)Exhibitor Floor Space Pricing
Size Price Badges Multiple Week Exhibit Space Discount
10’ x 10’ $1,100 5 Exhibitors who commit to one or more phases of the event
shall receive discounted pricing on their booth space.
10’ x 20’ $2,200 10
# of Weeks Price per Sq. Ft
10’ x 30’ $3,300 15
1 $11.00
20’ x 20’ $4,400 15 2 $10.00
20’ x 30’ $6,600 20 3 $9.00
20’ x 40’ $8,800 25 4 $8.00
All booth space includes:
Exhibitor space selection is based upon the size and
• Electrical – 110 Volt, 20 AMP number of phases secured. Securing 2 or more consecutive
phases allows you to keep the same exhibit space.
• Pipe & Drape, 2 Chairs, 1 Table (per 10x10)
• Logo and 50-word description on the event websiteMarketing Promotional Opportunities
Main Stage Activations Digital Advertising
- Custom built gaming stage will be setup and in place all 19 days - Mobile jumbotron to be placed in main areas of foot
of the EGW gaming show traffic, can display sponsor ads on rotation.
- Stage can be used for special events, tournaments, invitationals, - Multiple TVs to be placed throughout LA Fair to promote
livestream features and more EGW event and display sponsor ads on rotation
Interior & Exterior Hall Signage LA Fair Cross-Promotions
- Banners and signage can be placed on front and sides of event hall - Multiple marketing releases on LA Fair social networks
- Signs can also be hung throughout ceiling pipeage inside event hall - Inclusion in LA Fair email blasts, e-newsletters & opt-ins
Freeway Digital Billboard Livestream Productions
- Listing on 90-foot-high Fairplex electronic I-10 freeway sign - Main stage and secondary livestream activations each day
- Located near the junction of the busy 10, 57 and 71 freeways, - World-class broadcast production team on staff to
the sign is viewed by more than 2 million commuters each week produce and fulfill each sponsorship livestream event
- Ad appears every 3 minutes on average - Multiple ad roll and commercial opportunities
See Our EGW Exhibitor Application for Details and PricingEsports Gaming World
EGW Has Been Upgraded to Hall 9 - 42,000 Sqft of Esports & Gaming- Located Next to Main Blue Gate Entrance September 8th – 10th, 2017 Pomona Fairgrounds, CA
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