MADI ATKINS CREATIVE X AUSTRALIA - AWS
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MADI ATKINS CREATIVE
X
AUSTRALIA
MADI MEETS AUSTRALIA Madi Atkins is a New York City based photographer and DP specializing in editorial and lifestyle fashion photography & video. She has been featured in numerous well-regarded publications and her work is regularly displayed in high-visibility media placements, such as Times Square. Atkins’ work draws inspiration from her California roots, making her a regular choice photographer for colorful & bohemian-aesthetic brands. This May, Madi Atkins will be visiting Australia for the first time! She will be traveling through Gold Coast & Sydney to meet and create with Australian brands and influencers. She is very excited to shoot as she feels her work aligns perfectly with the Australian aesthetic. Madi is available for bookings in Gold Coast & Sydney from May 1-11. She will be available for both photo & video work of all scales - her services are detailed throughout this deck. She is also offering remote content packages to brands who would like to get custom content created at a beautiful destination, without the added expenses of travel and shoot costs.
@MADIATKINS
VIDEOGRAPHER
PHOTOGRAPHER
CONTENT CREATOR
VIEW MY PORTFOLIO
20,500+ FOLLOWERS
126,000+ WEEKLY
IMPRESSIONS
22,200+ WEEKLY REACH
RECENT WORK RECENT VIDEO WORK RECENT PHOTO WORK ALL CLIENT WORK LOOKBOOKS
LOOKBOOK & CAMPAIGN
PHOTOGRAPHY
LOOKBOOKS / BRAND CAMPAIGNS - All-encompassing shoots that
capture new season or collection of brand.
Includes:
● Initial Consulting/Brainstorm Session, Mood Board
Development
● Full Day: 40 Edited, High-Res Photos (20/Half Day)
● Usage: Print, Web, Social
● Optional production assistance available - Location, Hair &
Makeup, Styling, Lookbook Design
Show Me Your Mumu Resort 17 Lookbook - Shot in Tulum,
Avec Les Filles by Joyce Azria - A/W 18 Lookbook
Mexico
CONTENT CREATION -
Lifestyle Imagery
Lifestyle/’Street-Style’ imagery is the best-performing imagery on Instagram and is
proven to be some of the most highly-engaged fashion content on Instagram in
general. That being said, having fresh imagery that aligns with the changing demands
and market of a growing brand and reflects on current events/trends is extremely
important.
Lifestyle Imagery Shoot (Suggested 2 Half-Day Shoots/ Month):
- 1-2 Models, 1 Location Per Shoot
- 15 Edited Images
- Suggested Usage: Social Media, Website, Email Blasts
Show Me Your
Mumu Blog
Post - Fall 17
Launch Event
CONTENT CREATION -
Product Content
Product Content - Beautiful and engaging content focusing on the product, the brand,
and the target consumer. Some examples of this content includes flat lays,
behind-the-scenes footage of designers, detail shots, and more.
Product-Content Shoot (Suggested 2-4 shoots/month)
- 1-2 hours / 15 Edited Images Total
- 3 Scenes: 5 Edited Images Per Scene
- Suggested Usage: Instagram, Social Media, Web, Email
Beach Riot
Email
Newsletter -
Miami Swim
Week
Brunch
Cynthia Rowley Jewelry Product Content Shoot
BRAND & CAMPAIGN VIDEOS
STANDARD VIDEOS
Brand & Campaign videos are meant to promote a season, promotion or ● Horizontal Orientation
partnership for the brand. They are typically 1:00 - 3:00 in length and usually ● 1 min or less in length
showcase about 4-8 looks in full (6 is recommended). These videos are amazing ● Upload to regular Instagram channel
promotional tools and drive high engagement; they can live on a variety of ● Translates across most other
channels (fits other screens)
channels and convert to excellent media placements.
IGTV
Depending on the purpose of the video, media placements, etc, these videos are ● Vertical Orientation
often supplemented with other social cuts for various channels, interactive *Technically you can upload a horizontal video but users will
have to turn their phone to view it properly
instagram stories, etc. to drive promotional traffic AND provide additional video
● 1 min - 1 hour in length
content across platforms. ● Upload to IGTV channel
● Can be supplemented with social
cuts, Insta stories, etc to drive traffic
to IGTV channel
Pia Mia, Inka Williams, Jasmine Sanders & Herizen Fawn Nina Agdal for Kensie FW18
for Bebe FW17
CONTENT CREATION -
Short Videos
Content Videos are short, fun videos used to promote a brand only
on social. They typically run between 0:30-2:00 and are promoted
across social media platforms.
● Filmed in 1080 HD with Sony A7S (or higher)
● Formatted either Standard or IGTV
● Royalty-free music track LOVE - Brandy Melville USA
● 1 year usage - Social media
● 2 Rounds Revisions
Interactive Social Cuts
Instagram Stories 0:15 - 0:30 Shorter
videos to
Mini-video series
supplement or
to supplement
promote the
photoshoot, Full-length video.
showcases These can be BTS,
product on highlight-focused,
Instagram stories or just a shorter
*Usually 15 variation of a longer
seconds long video that can live on
channels which
Example: don’t support long
Golden Barbie Social Cut - videos.
Example: Aeropostale
Bebe
Instagram Stories 10 Business Tips for Bloggers - We Wore WhatTEST SHOOTS
Conceptual shoot for models to build portfolio with high-quality
images personally tailored to showcase their strongest features.
Includes:
● 4 Hours Shooting
● Initial Consulting/Brainstorm Session, Mood Board
Development
● Hair, Makeup, Wardrobe Optional
● 12 High-Res, Retouched Images of Choice
● Studio or Location
*Video test shoots also available - inquire within
Roosmarijn DeKok Natalie Boras Elizabeth Bennett
Women Management Newmark Models Elite ModelsCONTENT & SOCIAL CONTENT Average 288% growth in
THAT DRIVES
Instagram followers
We offer content creation & complete social media takeover THE CONTENT I
packages with customizable options to fit your brands needs.
Our content is proven to drive high engagement across all CREATE FOR ENGAGEMENT
platforms. BRANDS HAS
SHOWN TO
BEFORE
SERVICES OFFERED -
GENERATE
● Hard Posts - Variety of
ENGAGEMENT BEFORE CONTENT CREATION AFTER CONTENT
content, planned & posted at CREATION
optimal time to drive peak
engagement
25% - 35% CASE STUDY:
● Instagram Stories -
Showcase BTS, features,
ABOVE From July 2016 - September
2016, I overtook
●
smaller & bigger moments
Instagram Live - Broadcast AVERAGE. @Cynthia_Rowley’s
Instagram feed and solely
live video to followers with
curated all content (photo
high quality set up
AFTER
ENGAGEMENT 1.8X AVERAGE & video). The content I
● IGTV - Longer form videos to HIGHEST ENGAGED POST produced spiked extremely
drive traffic to your channel OF ALL TIME high engagement and
● Gallery of all content
brought followers and
captured social/web/press
traffic to the feed.
use
● Reporting each month with
metrics of social media
takeover performance
● Influencer Features - We can
help negotiate influencer
deals for posts & features as 453,750 LIKES
well as dressing/styling. 453,750 LIKES 1,410 COMMENTS
1,410 COMMENTS ENGAGEMENT HIGHEST ENGAGED POST
ENGAGEMENT 2.8X AVERAGE 2ND HIGHEST ENGAGED POST
2.8X AVERAGE OF ALL TIME OF ALL TIMEPRESS & PLACEMENTS
THANK YOU!
MADI ATKINS
madi@madiatkins.com
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