MALAYSIA & SINGAPORE EDITION - MEDIA KIT 2020 - Construction Plus Asia

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MALAYSIA & SINGAPORE EDITION - MEDIA KIT 2020 - Construction Plus Asia
MEDIA KIT 2020
MALAYSIA & SINGAPORE EDITION
MALAYSIA & SINGAPORE EDITION - MEDIA KIT 2020 - Construction Plus Asia
YOUR SOURCE FOR ARCHITECTURE,
     BUILDING + INTERIOR DESIGN

                                                      ABOUT US
                                                      Construction+ presents extensive, in-depth B2B insights and updates
                                                      from the industry, for the industry.

                                                      From leading projects and key professionals to cutting-edge building
                                                      technologies and important events, we highlight the country’s most
                                                      significant architectural, construction and design companies, and their
                                                      contributions to the construction landscape.

                                                      Through BCI Asia’s vast network of industry contacts, we are able to go
                                                      deep and wide to extract and find out stories, projects, news and more.

                                                      OUR MANDATE
                                                      Construction+ reports on local industry projects and people in a design-
                                                      savvy yet affordable medium. Advertising works best when it hits its
                                                      audiences over the long run. Your advertisements at Construction+
                                                      will be featured in both our print and digital editions, and will remain
                                                      active online to guarantee maximum visibility to potential clients.

                                                      BUILDING YOUR BUSINESS
                                                      We want to help you to build your brand and your business. Our huge
                                                      network and subscriber base are one of the strongest in Malaysia,
                                                      Singapore & Southeast Asia, which will ensure your advertisements
                                                      reach your target audience.

                                                      Our wide-ranging content and special features will grab the interest of
                                                      both readers and clients.

    EDITORIAL CONTENT
             Section         Description
            Commentary       A solo or panel Q&A opinion piece contributed by industry professionals and specialists in their
                             respective architectural, construction, engineering and/or project development fields
          News & Events      Events, goings-on and/or news related to industry associations and organisations

  Products & Technologies    Complimentary write-ups of advertised building products and technologies

          In the Spotlight   Interview with noteworthy professionals and industry leaders

                 Projects    Architectural and building projects recently completed

                 Interiors   Interior works recently completed

                In Design    Architectural, building and interior projects under building plan submission, tender, site preparation and
                             works that are less than 30% completed
         Student Feature     A platform for tertiary students under (BSc) & post-graduates (M.Arch.) to showcase their works

         Company Profile     Advertorial section for advertisers to showcase their companies

2 MALAYSIA & SINGAPORE EDITION
MALAYSIA & SINGAPORE EDITION - MEDIA KIT 2020 - Construction Plus Asia
MALAYSIA & SINGAPORE
CONSTRUCTION+ MAGAZINE
          OUR REACH
Every 3 months, Construction+ prints 8,000 copies to reach all the right people. This means leaders in all areas of the
construction industry in Malaysia and Singapore, including developers, builders, engineers, contractors, architects,
materials suppliers and government agencies.

Distributed in major local book stores, Starbucks and Malaysia airport lounges.

The digital version has an even greater mileage as it reaches more than 25,000 construction professionals in our database
in Malaysia, and 16,000 in our database in Singapore.

MALAYSIA
                                         PRINT EDITION                                                                                     DIGITAL EDITION
    Contractors                                                                                          32%          33%                                                                                               Contractors

    Developers                                                                                           17%          20%                                                                                               Developers

    Subcontractors    1
                                                                                                         12%          13%                                                                                          Subcontractors1

    Architects                                                                                           8%           11%                                                                                                Architects

    Interior Designers                                                                                   6%           8%                                                                                    Manufacturers/Suppliers

    Consultants   2
                                                                                                         6%           6%                                                                                          Interior Designers

    Manufacturers/Suppliers                                                                              5%           5%                                                                                               Consultants2

    BCI Asia’s events3                                                                                   5%           2%                                                                                                  Engineers

    Tradeshows/Exhibitions                                                                               5%           1%                                                                                          BCI Asia’s events3

    Engineers                                                                                            2%           0.5%                                                                                             Associations

    Associations                                                                                         1%           0.5%                                                                                             Government

    Government                                                                                           1%

SINGAPORE
                                         PRINT EDITION                                                                                     DIGITAL EDITION
    Contractors                                                                                          28%          30%                                                                                               Contractors

    Developers                                                                                           15%          16%                                                                                               Developers

    Subcontractors1                                                                                      13%          14%                                                                                           Subcontractors1

    Consultants2                                                                                         10%          11%                                                                                                Architects

    Architects                                                                                           10%          9%                                                                                               Consultants2

    Interior Designers                                                                                   5%           8%                                                                                    Manufacturers/Suppliers

    Tradeshows/Exhibitions                                                                               5%           6%                                                                                          Interior Designers

    Engineers                                                                                            4%           4%                                                                                                  Engineers

    Manufacturers/Suppliers                                                                              4%           1%                                                                                          BCI Asia’s events3

    BCI Asia’s events     3
                                                                                                         4%           0.5%                                                                                             Associations

    Associations                                                                                         1%           0.5%                                                                                             Government

    Government                                                                                           1%
Sub-Contractors: Electrical, Sanitary & Plumbing, Waterproofing, Doors & Windows, Fire Protection, Mechanical & Electrical, Mechanical Ventilation and Air Condition (MVAC), Flooring & Telecommunication
1

Consultants: M&E consultants, Façade consultants, Quantity Surveyors
2

BCI Asia’s events: BCI Asia Awards, Equinox, Technology Briefing, Interchange Session etc.
3

                                                                                                                                                                                                                                       3
MALAYSIA & SINGAPORE EDITION - MEDIA KIT 2020 - Construction Plus Asia
SOCIAL MEDIA                                                             MOBILE APP
                                                                           9000
                                                                                                                                                             8500

                 8,600+      page followers
                                                                           8000
                                                                                                                                        7150
                                                                                                                                               7500
                                                                                                                                                      7900

                 @ConstructionPlusAsia                                     7000                                                  6800
                                                                                                                          6450
                                                                                                                   6200
                                                                                                            5950
                                                                           6000                      5700
                                                                                              5500

                                                 PROJECTED APP DOWNLOADS
                                                                                  5100 5300
                                                                           5000

                                                                           4000

                 36,000+         impressions                               3000

                 @CPlusAsia                                                2000

                                                                           1000

                                               METHODOLOGY
                                                                             0
                                                                                   1    2      3      4      5      6      7      8      9     10     11     12
                                                                                                                    2020

                 1,850+      followers                 The Construction+ app has become increasingly popular among
                                               In industry
                                                   November         2019,forthe     Construction+
                                                            professionals       its ease of use, rich content and
                 @constructionplusasia         team
                                                  stunningconducted          an online
                                                            interface. With intense            survey
                                                                                     exposure and active promotion
                                                  at trade shows and events, the number of downloads and installs
                                               among      our app and website users. The
                                                  will grow to greater heights!
                                               survey was conducted anonymously
                                               online.
    DIGITAL PUBLISHING
                                                       The Construction+ app offers visually attractive and
                                                       easy-to-access advertising and content experiences on
                                                                           DOWNLOAD CONSTRUCTION PLUS AP
                                                       mobile phones and tablets. Advertisers will now get to
                                                       enjoy extended exposure on our Construction+ mobile
                                                                               IN ACHITECTURE & CONSTRUCT
                                                       app and reach out to a growing target readership
                                                       anytime, anywhere!

                                                       Digital advertising is the ideal companion to your
                                                       print advertising campaign. Advertise with us in print
                                                       now and your advertisement will also appear on our
                                                            Get the latest
                                                       Construction+  app fornews,
                                                                              free!*projects, products,
                                                                             technologies & updates in construction,
                                                       *For a limited period only; please contact your local sales
                                                                 architecture and interior design!
                                                       consultant for more details.

                                                                                                      Available at

4 MALAYSIA & SINGAPORE EDITION
MALAYSIA & SINGAPORE EDITION - MEDIA KIT 2020 - Construction Plus Asia
industry contacts, we are able to go deep and wide to extract and find out stories, projects,
        news and more.

       USERQUALITY SATISFACTION            OF CONTENT
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                I use Construction+ app or website at
CALENDAR
 Edition Issue                 Theme                       Advertisement        Final Materials     Publication Date
                                                           Booking Date        Submission Date

 1Q 2020   20        Reducing Construction Waste            25 February 2020         5 March 2020      End of March 2020
                       Sustainable Technologies
                            and Materials

 2Q 2020   21      Infrastructure and Transportation           25 May 2020            5 June 2020        End of June 2020
                                Facilities

                     Adaptive Reuse, Heritage and
 3Q 2020   22                                                25 August 2020      5 September 2020   End of September 2020
                            Revitalization

 4Q 2020   23    Quality Issues of Construction Industry   25 November 2020      5 December 2020    End of December 2020

    RATES
Ask for series discounts and bundle pricing if you are planning multi-month campaigns and product launches.

Print Advertising (in MYR/SGD)
                                                                                                       4 colour
Format
                                                                                                      MYR          SGD
Full page                                                                                            5,200        1,800
Half page                                                                                            3,200        1,100
Double page spread                                                                                   9,600        3,300
Inside front page                                                                                    8,700        3,000
Inside back page                                                                                     8,100        2,800
First page (opposite inside front)                                                                   7,600        2,600
Back cover                                                                                           10,400       3,600
Gatefold                                                                                             26,000       9,000
Advertorial (in MYR/SGD)
                                                                                                       4 colour
Format                                                                                                MYR          SGD
Full page                                                                                            8,700        2,900
Double page                                                                                          16,000       5,400

6 MALAYSIA & SINGAPORE EDITION
PRINT ADVERTISING SPECIFICATIONS

      SAFE TEXT        SAFE TEXT AREA                                   SAFE TEXT
        AREA                                                              AREA
                       18.4CM X 27CM
    18.4CM X 27CM                                                     18.4CM X 27CM

Double page spread                            Full page
42cm(w) x 28cm(h)                             21cm(w) x 28cm(h)
Add 4mm bleed around                          Add 4mm bleed around
Add crop marks                                Add crop marks

                                                                  3-page Gatefold
                                                                  Closed
                                                                  19.5cm(w) x 28cm(h)
      SAFE TEXT              SAFE TEXT           SAFE TEXT        Add 4mm bleed around
        AREA                   AREA                AREA           Add crop marks
    18.4CM X 27CM         18.4CM X 27CM       18.4CM X 27CM
                                                                  Opened
                                                                  20.5cm(w) x 28cm(h) + 19.5cm(w) x 28cm(h)
                                                                  Add 4mm bleed around
                                                                  Add crop marks
Closed                  Opened

             SAFE
             TEXT                                                                                                     SAFE TEXT
             AREA                                                                                                       AREA
                                                                                                                   18.4CM X 27CM
                                                                        SAFE TEXT
                                                                          AREA

Half page (Vertical)                           Half page (Horizontal)                       Inside front/back cover
10.5cm(w) x 28cm(h)                            21cm(w) x 14cm(h)                            21cm(w) x 28cm(h)
Add 4mm bleed around                           Add 4mm bleed around                         Add 4mm bleed around
Add crop marks                                 Add crop marks                               Add crop marks

    Technical Specifications
      - File type: PDF, TIF, JPEG or EPS
      - Resolution: 300 dpi or higher in actual size
     - CMYK mode only. Special Pantone or RGB mode are not accepted.

    Advertorials
    Full page: Please submit max 400 words* & max 3 images/photos (300 dpi or higher in actual size)
    Double page: Please submit 800 words* & max 6 images/photos (300 dpi or higher in actual size)

    *Text subject to editing for language and style

      GUIDELINES
•     An extra 10% premium on top of the existing rates applies for advertisements to appear on the right-hand page.
•     Final artwork must be submitted in the specified Construction+ dimensions by the ad material submission deadline.
•     Any resizing request will be subjected to a minimum charge of MYR 750/ SGD 300.
•     Cancellation of ad must be done in writing 1 month prior to the ad material submission deadline, failing which the full deposit
       will be forfeited.
•      If the ad is postponed after the ad material submission deadline, 50% of the deposit will be forfeited.

                                                                                                                                         7
ONLINE ADVERTISING
ADVERTISE ON WWW.CONSTRUCTIONPLUSASIA.COM
Maximize your online presence to the right target audience with us.

SUPER BANNERS + SIDE BAR BANNERS                                           ONLINE ADVERTISING OPTIONS AND PRICES
                                                                           (EXCLUDING GST) - CONSTRUCTION+ WEBSITE
                                                                            ADVERTISING                      FORMAT
                                                                                                                                   PRICES PER MONTH
                                                                            OPTIONS                      (WIDTH X HEIGHT)

                                                                            Side Bar                        1) 260 x 600px        MYR 2,100     SGD 690
                                                                            Banners
                   4Q 2019 ISSUE OF CONSTRUCTION+ MALAYSIA SINGAPORE
                                                                                                            2) 300 x 250px        MYR 1,350     SGD 450
                   IS OUT!
                                       READ ALL THE ISSUES

                                                                            Super
                   ON YOUR PHONE OR TABLET NOW!

                                                                                                          1) 728 x 90px           MYR 2,050     SGD 675
    ABOVE SINGLE                   SIZE                                     Banners
    POST CONTENT   728 X 90px

                                                                            Sponsored                     1 page of sponsored
                                                                SIZE
                                                                                                         content (approx. 500
                                                     300 x 125px
                                                                            Content in Web                  words & 2-3 high

                                                      300x250px
                                                                    SIZE    Exclusive section              resolution images);    MYR 3,000     SGD 1,000
                                                                                                         labelled “Advertorial”
                                                      260x600px
                                                                    SIZE    (Products, Projects or           or “Brought to
                                                                            News & Events)                    you by XXX”
                                                                    SIZE
                                                      300x250px
                                                                    SIZE
    BELOW SINGLE                   SIZE               300x600px
    POST CONTENT   728 X 90px                  Custom
                                               width: 300px (max)
                                               height: < 600px

    E-NEWSLETTER
ADVERTISE IN CONSTRUCTION+ E-NEWSLETTER
                                                         Advertise in our fortnightly e-newsletter and increase your brand
                                                         visibility with us. The Construction+ e-newsletter gets delivered to over
                                                         50,000 active key industry stakeholders for easy and quick access to
                                                         trending topics, projects and news. Take advantage of this opportunity to
                                                         capture your target audience on an attractive and informative platform.
                                                         ADVERTISING OPTIONS AND PRICES
                                                         (EXCLUDING GST) - CONSTRUCTION+ E-NEWSLETTER
                                                             ADVERTISING                     FORMAT                      PRICES
                                                             OPTIONS                     (WIDTH X HEIGHT)             (FORTNIGHTLY)

     SIZE                                                    E-NEWSLETTER SUPER BANNER     590x200px                     SGD 300
  300x270px
                                                             E-NEWSLETTER SIDE BANNER      300x270px                     SGD 200

                                                         Open Rate: 30%           Click Rate: 15%

                                                         Technical Specifications:                   •     Resolutions: 72 dpi or above
                                                         • File Type (Online Banner): JPEG, GIF      •     File Size: Below 1MB
                                                         • File Type (E-Newsletter): JPEG            •     Hyperlink for advertisement banner

8 MALAYSIA & SINGAPORE EDITION
WEBSITE
   Started in 2017, the Construction+ website has been steadily gaining traction via Google searches for
   construction content from Asia. We also aggressively drive traffic to the website through regular social media
   posts, e-newsletters and promotional activities at trade events to increase the numbers significantly.

                                             PROJECTED VISITORS
                            27000
                                                                                   25000
                            24000                                  22500 24000

                            21000                   20000
PROJECTED VISITORS

                                                                                                                                     construction plus asia
                                            18100
                            18000   17000
                            15000

                            12000                                                                                                       1.25 Million+
                                                                                                                                               TOTAL IMPRESSION
                            9000                                                                                                             GOOGLE SEARCH ENGINE
                                                                                                                                                   FOR 2019
                            6000

                            3000

                               0
                                    JAN     FEB MARCH              OCT     NOV     DEC
                                                            2020

                                     PROJECTED UNIQUE VISITORS                                                                      PROJECTED PAGE VIEWS
                                                                                   21000
                            21000                                          19500                                    48000
                                                                   18000
                            18000                                                                                   42000
PROJECTED UNIQUE VISITORS

                                                    16000
                                                                                             PROJECTED PAGE VIEWS

                                                                                                                                                                                36000
                            15000   14000 14000
                                                                                                                    36000                                           33000 35000
                                                                                                                                            30000
                                                                                                                    30000           28500
                            12000                                                                                           26100
                                                                                                                    24000
                            9000
                                                                                                                    18000
                            6000
                                                                                                                    12000
                            3000                                                                                    6000
                               0                                                                                       0
                                    JAN     FEB MARCH              OCT     NOV     DEC                                      JAN     FEB MARCH                       OCT   NOV   DEC
                                                            2020                                                                                          2020

   “

                            As a marketer, I highly recommend Construction+ as an effective communication channel for
                               us to reach our target audience—architecture, building and interior design professionals.
                                                                                                                                    JANICE CHING
                                                                                           Brand Development Manager of Glory Top Building Materials

              Construction+ is an excellent knowledge sharing platform that provides industry practitioners
                 with valuable knowledge and insights on what is latest and greatest in the rapidly evolving
                                                                                     construction industry.

                                                                                                                               RSP Architects Planners & Engineers (Pte) Ltd

                                                                                                                                                                                        9
MEDIA PARTNERSHIP
Construction+ is an important media partner with notable industry events such as:

MALAYSIA
                           Event                                                    Date
                   ASEAN Super 8 FutureBuild                                 23 - 25 June 2020

                         Archidex 2020                                         1 - 4 July 2020

SINGAPORE
                           Event                                                    Date
                           IBEW 2020                                        2 - 4 September 2020

“I’m so glad Wilson Associates has the opportunity to work with such a prestigious publication
             as Construction+ Singapore, as well as the other BCI Asia publications. The depth of
      information and well constructed articles focusing on construction projects in Asia are an
    invaluable resource for our team and the industry Singapore is our largest design studio of
       our global offices, and with so many projects in AsiaPAC and China, it’s important for our
  designers to keep their finger on the pulse of the construction market and be aware of trends
and developments. Thank you Construction+ Singapore for your continued partnership and for
                                                         showcasing Wilson Associates projects!

                                                                                           AMANDA TOWER
                                                   Global Communications and Branding | WILSON ASSOCIATES

10 MALAYSIA & SINGAPORE EDITION
SUPPORTING ASSOCIATIONS
Our growing group of supporters include:

Construction Industry Development        Institute of Landscape            Malaysian Association of                             Malaysia Green Building
Board (CIDB) Malaysia                    Architects Malaysia (ILAM)        Facility Management (MAFM)                           Confederation (MGBC)
(www.cidb.gov.my)                        (www.ilamalaysia.org)             (www.mafm.org.my)                                    (www.mgbc.org.my)

                                                                                 M A L A Y S I A
                                                                           MINISTRY OF INTERNATIONAL TRADE AND INDUSTRY

Malaysian Interior Industry              Malaysian Timber                  Ministry of International                            Penang Green
Partners Association (MIIP)              Industry Board (MTIB)             Trade and Industry (MITI)                            Council (PGC)
(www.miip.com.my)                        (www.mtib.gov.my)                 (www.miti.gov.my)                                    (www.pgc.com.my)

Royal Institution of                     The Federation of Malaysia          Royal Institution of
Surveyors Malaysia                       Hardware, Machinery &               Chartered Surveyors
(www.rism.org.my)                        Building Materials Dealers’         (www.rics.org/ASEAN)
                                         Association (FMHMBA)
                                         (www.mhmba.org.my)

International Facility Management   Singapore Building Materials                                                          Royal Institution of
Association (IFMA) Singapore        Suppliers’ Association (SBMSA)      Singapore Manufacturing                           Chartered Surveyors
Chapter (ifmasingapore.org)         (www.stas.com.sg/members/           Federation (SMF)                                  (www.rics.org/ASEAN)
                                    sg-building-materials)              (www.smfederation.org.sg)

Security Systems Association        Society of Interior Designers       Landscape Industry Association                    Interior Design Confederation
of Singapore (SSAS)                 Singapore (SIDS)                    of Singapore (LIAS)                               Singapore (IDCS)
(ssas.org.sg)                       (www.sid-singapore.org)             (www.lias.org.sg)                                 (www.idcs.sg)

American Concrete Institute –       The Singapore Contractors           Singapore Environment
Singapore Chapter (ACI-SC)          Association Ltd (SCAL)              Council (SEC)
(www.concrete.org.sg)               (www.scal.com.sg)                   (www.sec.org.sg)

Singapore Electrical Trades         The South East Asia Drymix Mortar
Association (SETA)                  Association (SEADMA)
(www.seta.org.sg)                   (www.seadma.org)

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MALAYSIA
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SINGAPORE
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Website: www.constructionplusasia.com/sg/

                          MEDIA KIT 2020
                          MALAYSIA & SINGAPORE EDITION

                          www.constructionplusasia.com
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