Marketing & Communications February 2018 Board Report

Marketing & Communications February 2018 Board Report

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report Marketing & Communications February 2018 Board Report

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report Jackson College Website • Feb. 1 - 28, 2018 SESSIONS 159,127 USERS 72,560 PAGE VIEWS 363,538 AVG. SESSION DURATION 00:03:32 • A session is a period of time a user is actively engaged in the website. • A user is a person that has had at least one session. (Includes new and returning users.) • Page views are the total number of pages viewed. (Repeated views of a single page are counted) • Average session duration is the average length of a session.

Top 10 Pages Visited URL Page views % Page Views 1. Home page www.jccmi.edu 146,643 40.34% 2. E-mail /information-technology/e-mail/ 42,601 11.72% 3. Programs of Study /academics/programs-of-study/ 6,324 1.74% 4. Health Sciences Pathway /pathway/health-sciences/ 4,758 1.31% 5. Easton Corbin /entertainment-events/potter-center/easton-corbin/ 4,218 1.16% 6. Potter Center /entertainment-events/potter-center/ 3,119 0.86% 7. Potter Center Tickets /entertainment-events/ticket-information/ 2,826 0.78% 8. Academic Calendar /academics/academic-calendar/ 2,781 0.76% 9. Library /library/ 2,445 0.67% 10.

Business Pathway /pathway/business-computer-technology/ 2,420 0.67% WEBSITE ANALYTICS

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report Facebook Insights • Feb. 1 - 28, 2018 Page Likes This Period 90 Total Monthly Unique Reach 10,893 Unique Post Engagements 7,341 Video Views 4,036 Total Page Likes 6,233 Most Popular Posts SOCIAL MEDIA METRICS

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report Twitter Insights • Feb. 1 - 28, 2018 New Followers This Period 15 Tweet Reach 37,900 Profile Visits 1,333 Mentions 20 Total Followers 1,588

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report Instagram Insights • Feb.

1 - 28, 2018 Followers 504 Unique Monthly Reach 1200 Social Media Videos • Feb. 1 - 28, 2018 Click Here

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report PRODUCTION PIECES Volume 15 | Issue 3 LATE NITE CATECHISM: LAS VEGAS 2.24.18 CIRQUE ZIVA 3.3.18 JEFFERSON STARSHIP 3.10.18 Book 3 2018.indd 1 2/15/2018 2:45:28 PM Potter Center Playbill Book 3 - Program/TV Screen/Social Posts/News Releases – (print/digital) – Created for distribution at the professional shows in the Harold Sheffer Music Hall / George E. Potter Center. Ads are sold to cover costs of printing Playbills and profit is donated by to the theatre restoration fund. CLICK ON IMAGE FOR COMPLETE DOCUMENT

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report Jackson College Get a head start on college with Jackson College’s SUMMER JETS PROGRAM.

JULY 9 – AUGUST 15 Summer Jets is a special opportunity designed to help you be successful in college. Live on campus and enroll in classes with a small group of classmates in your “cohort.” Mentors will help students learn about campus and college life. Students gain tips on navigating college, planning your future and cultural competency. Activities will be planned throughout the week and weekend. Each day will include structured study time. Complete nine college credit hours in a short time MAT 019 Rapid Review and CIS 095 Computer Literacy Choose from • BUA 120 Human Relations in Business, • COM 240 Interpersonal Communication, or • ENG 131 Writing Experience BUA and COM students will take ENG 086 Active Reading; ENG 131 students will take ENG 091 Introduction to College Writing Start college on the right foot! Student cohorts will continue into the fall, with friends from the Summer Jets program enrolled in courses together whenever scheduling permits.

START COLLEGE ON THE RIGHT FOOT! COST Tuition $1,683 Housing and meals $1,750 (all lunches and dinners provided; breakfast on your own) Housing fees $345 Academic fees $126 Total costs $3,904 FINANCIAL AID Pell $2,220 (For those who are eligible) TIP (Tuition Incentive Program) $1,555 (For those who are eligible) FOR MORE INFORMATION Jered Smart, Admissions Recruiter | 517.990.1471 | SmartJeredJ@jccmi.edu Summer Jets Program - Flyer/TV Screen/Social Posts/News Release – (print/digital) – Created to encourage and inform prospective students who may be eligible to participate in the Summer Jets Program,.

Flyers are distributed to area counselors, on the web and digitally.

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report Be a Summer Jet 39 days - 9 credits Be a Summer Jet 39 days - 9 credits Be a Summ Jet 39 days BOARD OF TRUSTEES Sam R. Barnes, Chairman • John M. Crist, Vice Chairman Sheila A. Patterson, Secretary • Donna L. Lake, Treasurer Matthew R. Heins, Trustee • Philip E. Hoffman, Trustee Dr. Edward A. Mathein, Trustee • Dr. Daniel J. Phelan, President/CEO Join us for this five-week academic residential program, get ready for fall and get a taste of what college life is like. July 8 – Aug. 15 • Participants will live in Jackson College’s Campus View student housing.

• Enjoy small class sizes with personal attention from faculty, and be paired with a mentor to help guide you. • Classes will include: Human Relations in Business, Active Reading, Computer Literacy and Rapid Review Math. Students are required to have a laptop, tablet or personal computer for class. • In addition to academics, planned activities will help you get to know your classmates and explore the community. • Students may qualify for financial aid and reduce your out of pocket cost.

Get a jump-start on fall semester, save money and experience living on campus. Register now; there are a limited number of spots available.

For more information or to apply contact: Jered Smart, Jackson College Admissions Recruiter, smartjeredj@jccmi.edu Take off for success with the Summer Jet program at Jackson College! Sam R Sheila Matth Dr. Edward A Join us for th academic re get ready fo taste of wha July 8 • Participa College’s student h • Enjoy sm attention with a me • Classes w Active Re Rapid Re a laptop, • In additio help you the comm • Students your out Get a jump- experience l a limited nu For m Jered Smar Summer Jets Panel Cards - Panel Card/Social Posts/News Release – (print/digital) – Created to encourage and inform prospective students who may be eligible to participate in the Summer Jets Program.

Cards are distributed at open houses, in high schools and in one-on-one visits.

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report The Lyman L. Fink Excellence in Writing Contest 2017 Lyman Fink Student Writing Contest Book – (print/digital) – The Lyman Fink Writing competition happens on an annual basis and is open to all Jackson College students who have taken and English class in the past semester. Essays submitted are judged and winners are announced. Cash prizes and honorable mentions are awarded and Marketing creates a nice printed book to share the student’s work. CLICK ON IMAGE FOR COMPLETE DOCUMENT

Marketing & Communications February 2018 Board Report

Marketing & Communications • February 2018 Board Report 2111 Emmons Road Jackson, MI 49201 Sip, Savor, Support Jackson College Athletics will host a wine tasting fundraiser on Friday, April 20 at the W.J.

Maher Campus, 3000 Blake Road, Jackson. “Sip, Savor, Support” promises to be a festive evening where guests will enjoy sipping wines, savoring bites and supporting Jackson College Jets athletics. Event tickets are $50 per person and will include heavy hors d’oeuvres, twelve tastings, wine and food pairings, and local beer selections. To purchase tickets, or make a donation, please call the athletic department at 517.796.8628. We hope you will join friends and supporters of our athletes at this event.

Become a Table Sponsor! Only $400! Sponsorship includes: eight (8) tickets, bottle of wine and an entry into a special drawing. For additional information go to:www.jccmi.edu/sipsavorsupport Winetasting Save the Date Postcard 2018.indd 2 2/15/2018 1:46:02 PM Sip, Savor, Support A WINE TASTING FUNDRAISER FOR JACKSON COLLEGE JETS ATHLETICS FRIDAY, APRIL 20 • 6:30 p.m. W.J. MAHER CAMPUS • 3000 BLAKE ROAD • JACKSON, MI Winetasting Save the Date Postcard 2018.indd 1 2/15/2018 1:46:01 PM Save the Date Second Annual Winetasting, Sip Savor Support - Postcard/TV Screen/Social Posts/News Release – (print/digital) – Created to encourage attendance at the second annual Sip, Savor, Support, a fundraising event for Jets Athletics.

Marketing & Communications • February 2018 Board Report 2111 Emmons Road Jackson, MI 49201 Name Address City, State Zip Foundation Feast For Knowledge Save the Date - Postcard/TV Screen/Social Posts/News Release – (print/ digital) – Created to encourage potential guests - community members and Jackson College employees - to attend the annual Jackson College Foundation fundraising event. This year’s event will be an Oktoberfest theme and will be held in the Snyder Dining Commons on Oct. 11, 201.

Marketing & Communications • February 2018 Board Report Postcard Spring Buffet 2018.indd 1 2/28/2018 10:24:27 AM 2111 Emmons Road Jackson, MI 49201 Non Profit Organization U.S.

Postage PAID Permit No. 117 Jackson, MI Come enjoy a FREE dinner and an evening of fellowship with the staff, students and families of JC/LISD Academy. 6-8:30 p.m., Thursday March 22, 2018 LISD TECH Center 1372 N. Main St. • Adrian, MI 49221 Your evening will include: • Q&A panel with students, parents, and teachers • Campus tour • A complimentary dinner This event is designed for students and their families who are considering JC/LISD Academy: A Regional Middle College, and desire a more interactive and detailed overview of the program. Reservations are required.

Please RSVP to Deanna Case at 517.266.6982. Postcard Spring Buffet 2018.indd 2 2/28/2018 10:24:27 AM JC/LISD TECH Academy Culinary Dinner - Postcard/Social Posts – (print/digital) – Created to invite an identified list of potential student for the Academy. A fee dinner is open to potential students and their parents.

Marketing & Communications • February 2018 Board Report How mandatory Supplemental Instruction (SI) and retention alert IMPROVES student success at Jackson College! GROUND CONTROL TO MAJOR RETENTION C Total Commitment to Student Success T S2 RENCE “TERRY” ANDERSON dinator of Supplemental Instruction s McDivitt Hall, Room 244 990.1459 erson@jccmi.edu n College Supplemental Instruction program oordinating the SI leader program, Terry (developmental Quantitative Reasoning) er of the Retention Alert team.

ICA BOUMAN tor, Center for Student Success Walker Hall, Room 138F 796.8411 uman@jccmi.edu re at Jackson College in 2001. She has tments across campus including Human , Student Employment and the President’s le as the director for the Center for Student es the day to day operations of the Center, the Testing Center. Additionally, Monica he Supplemental Instruction and Retention OARD OF TRUSTEES airman • John M. Crist, Vice Chairman , Secretary • Donna L. Lake, Treasurer , Trustee • Philip E. Hoffman, Trustee rustee • Dr. Daniel J. Phelan, President/CEO Road • Jackson, MI 49201 mi.edu • 517.787.0800 Achieving the Dream Presentation - Brochure – (print) – Created for use at the recent Achieving the Dream Conference.

Monica Bouman and Terry Anderson were chosen to present on our Supplemental Instruction initiative, math lab and use of retention alert at Jackson College.

CLICK ON IMAGE FOR COMPLETE DOCUMENT

Marketing & Communications • February 2018 Board Report How mandatory supplemental instruction (SI) and retention alert IMPROVES student success at Jackson College! Jackson College makes available an established Supplemental Instruction (SI) program through its Center for Student Success. Supplemental Instruction involves regular, voluntary review & study sessions for students, extra in-class assistance for math courses, and are led by master students. This free student resource has proven to increase course success rates.

SUPPLEMENTAL INSTRUCTION Jackson College hosts an annual SI & Tutor Conference, an opportunity to focus on improving practices and sharing great ideas in tutoring and SI. Participating students have a terrific opportunity to create and make presentations in a professional context while learning from and networking with one another. GROUND CONTROL TO MAJOR RETENTION MAT 030 TO MAT 130 SUCCESS – Fall 2016 - Winter 2017 Percentage of overall pass rates for students in MAT 130 compared to how they did in MAT 030.

60.87% 21.74% 39.13% • Percentage passed MAT 030 – 60.87% • Percentage passed MAT 130, but failed MAT 030 – 21.74% • MAT 030 percentage increase in pass rates – 39.13% MAT 030 LAB STATS MAT 030 pass rates compared to MAT 030 Lab pass rates.

Fall 2016 Winter 2017 Fall 2017 14.02% 26.92% 40.94% 12.07% 57.93% 70% 27.78% 33.33% 61.11% • Passed MAT 030 and MAT 030 Lab • Passed MAT 030, but failed MAT 030 Lab • Increase in pass rates MAT 030 Jackson College piloted mandatory Supplemental Instruction (SI) “labs” attached to an Intro to Quantitative Reasoning course, a “gateway course” for many occupational education students. The lab sessions have improved pass rates and proved valuable for the SI program as a whole, highlighting the importance of peer-to-peer relationship building along with supplemental support.

QUANTITATIVE REASONING LABS GENERAL SI STATS Overall pass rates for students who utilized SI versus those who did not. Fall 2016 Winter 2017 Fall 2017 52.59% 8.90% 61.49% 11.50% 52.07% 18.15% 70.22% 13.58% 59.43% 13.02% 72.45% 14.39% • Utilized SI • Did not utilize SI • Percentage increase in pass rates • Percentage of students that utilized SI support Retention Alert provides a comprehensive tracking system offering early identification of at-risk students, allowing for effective intervention opportunities and helping to prevent negative academic outcomes. Retention Alert allows for timely reporting, effective intervention, and sustained follow-up, which can positively impact a student’s success.

It supplements the normal instructor/student experience.

RETENTION ALERT Achieving the Dream Presentation - Table-top Display – (print) – Created for use at the recent Achieving the Dream Conference. Monica Bouman and Terry Anderson were chosen to present on our Supplemental Instruction initiative, math lab and use of retention alert at Jackson College.

Marketing & Communications • February 2018 Board Report TO ASK WHEN HELP IS NEEDED. If a tutor is busy, make sure to let that tutor know they need help. RESPECT FROM THE TUTORS AT ALL TIMES. No question is “too dumb” or “too small.” GUIDANCE AND EXPLANATION of basic concepts and methods relevant to their classes.

A PRODUCTIVE AND FRIENDLY ENVIRONMENT to study and complete homework. REFERRAL TO FURTHER RESOURCES for help, e.g. group study sessions, testing support or additional faculty time. TO ASK IF THERE IS ANOTHER PLACE THEY CAN WORK with a tutor that may be quieter.

TUTEES SHOULD EXPECT TUTEES SHOULD NOT EXPECT TO HAVE A ONE-ON-ONE TUTOR AT ALL TIMES. Someone will assist them as soon as possible. STEP-BY-STEP SOLUTIONS to graded work. THE TUTOR TO TEACH THEM a specific subject/chapter for their course. TO COMPLETE SEVERAL CHAPTERS OR MODULES worth of work in one day. TO ARRIVE WITHOUT THEIR NOTES AND/OR TEXTBOOK from class. Without their notes and/or textbook, tutors may not understand the exact methods used by the instructor. Center for Student Success Tutor Instructions/Reminders - Signs – (print) – Created for placement in the Center for Student Success to remind students who are being tutored what to expect and what not to expect went being tutored.

Signs measure 24”x36” and are hung side by side.

Marketing & Communications • February 2018 Board Report JACKSONCOLLEGEFifTHANNUAL EASTER egg hunt 10 a.m. to 12 noon egg hunt starts at 10:30 a.m. ages 0-10 31march 2018 Fifth Annual Easter Egg Hunt - Sign/TV Screen/Social Posts/News Release – (print/digital) – Created for placement at the four corners of central campus, these signs are intended to inform community members of the upcoming Easter Egg Hunt. This art is also used in various social posts.

Marketing & Communications • February 2018 Board Report Please join us on Thursday, March 8, 2018 at 5:30 p.m.

For a kickoff event for Jackson County Early College This exciting new opportunity will allow Jackson County students to start their college experience earlier and reach further. Students may enroll in college courses while still in high school, with the possibility of completing both a high school diploma and an associate degree by completion of a 13th year of education, at a fraction of the cost! Learn more at this kickoff event! Short program followed by light refreshments Jackson College Central Campus 2111 Emmons Road Bert Walker Hall | Rooms 144 & 145 Please join us on Thursday, March 8, 2018 at 5:30 p.m.

For a kickoff event for Jackson County Early College This exciting new opportunity will allow Jackson County students to start their college experience earlier and reach further. Students may enroll in college courses while still in high school, with the possibility of completing both a high school diploma and an associate degree by completion of a 13th year of education, at a fraction of the cost! Learn more at this kickoff event! Short program followed by light refreshments Jackson College Central Campus 2111 Emmons Road Bert Walker Hall | Rooms 144 & 145 JCEC Kickoff Event - Invitation (print/digital) – Created to invite area educators and community members to the JCEC Kickoff event on March 8 at Jackson College.

This partnership is an exciting opportunity for area high school students and Jackson College.

Marketing & Communications • February 2018 Board Report T H A N K S F O JACKSON COUNTY EARLY COLLEGE KICKOFF Thursday, March 8, 2018 Welcome . Dr. Daniel J. Phelan President/CEO, Jackson College Remarks . . Senator Mike Shirkey Michigan’s 16th State Senate District Remarks . . Sam Barnes Chairman, Jackson College Board of Trustees Remarks . . Jeff Beal Superintendent, Jackson Public Schools Logo reveal followed by refreshments JACKSON COUNTY EARLY COLLEGE This exciting new option for Jackson County creates a pathway for students to start their college experience earlier and reach further. Students from our county’s 12 public school districts can now enroll as early as 9th grade, and have the possibility to earn a high school diploma and complete an associate degree from Jackson College with a 13th year of education – at a fraction of the cost! T H A N K S F O R C O M I N G JACKSON COUNT KICK Thursday, M Welcome .

. Remarks . . M Remarks . . Chairma Remarks . . Su Logo reveal followe JACKSON COUNTY EARLY COLLEG This exciting new option for Jackson students to start their college experi Students from our county’s 12 publi early as 9th grade, and have the pos diploma and complete an associate with a 13th year of education – at a JCEC Kickoff Event - Program (print) – Created to provide guests attending the JCEC Kickoff event with a quick agenda.

Marketing & Communications • February 2018 Board Report BACHELOR DEGREES: Bachelor of Science in Energy Systems Management Bachelor of Applied Science in Culinary Management and Hospitality TRANSFER DEGREES: Associate in Science Associate in Arts Associate in General Studies In addition, several transfer program options are available, including: Dental Hygiene English History Mathematics Medical Sciences Military Science Music Physical Therapy Pre-Law Psychology Science Sociology OCCUPATIONAL DEGREE: Associate in Applied Science PROGRAMS OF STUDY: BUSINESS & COMPUTER TECHNOLOGY PATHWAY: 3D Design and Animation** Accounting Administrative Assistant Business Administration Computer Networking Computer Programming Computer Service Computer Support Culinary Arts & Hospitality Management Cyber Security Digital Photography** Entrepreneurship Executive Assistant Graphic Design** Management Marketing Medical Assistant** Medical Insurance Coder/Biller** Medical Office Support** Microsoft® Office® Specialist Sports Management Web Technology: eCommerce - Consultant Web Technology: eCommerce - Designer Web Technology: eCommerce - Entrepreneur Web Technology: eCommerce - Manager Web Technology: eCommerce - Specialist HEALTH SCIENCES PATHWAY: Allied Health General Studies Cardiac Sonography EKG Technician Electronic Health Records Specialist Emergency Medical Technology Health Administration/Insurance Specialist Medical Assistant** Medical Insurance Coder/Biller** Medical Office Support** Nursing (RN) Nursing LPN to ADN Nursing (LPN) - Practical Nursing Pharmacy Technician Phlebotomy Technician Radiography Respiratory Care Vascular Sonography HUMAN SERVICES PATHWAY: Corrections Law Enforcement LIBERAL ARTS PATHWAY: 3D Design & Animation** Art Digital Photography** Graphic Design** Video Production SCIENCE, TECHNOLOGY, ENGINEERING & MATHEMATICS PATHWAY: Environmental Science Fundamentals of Engineering Pre-Professional Science Certificate SKILLED TRADES & AGRICULTURE PATHWAY: Advanced Manufacturing - Industrial Systems Advanced Manufacturing - Manufacturing Design Advanced Manufacturing - Welding Agriculture Technology Automotive Service Technology Electrician Electronic Technology/ELT Electronic Technology/Microcomputer Energy Systems Technology Occupational Studies New programs are frequently being developed; to learn more visit www.jccmi.edu/academics, or speak with admissions staff or a student success navigator.

If you are thinking about transfer, Jackson College has agreements in place with many universities to allow a seamless experience. Speak with a student success navigator to explore your options. **These programs fall under two pathways. Experience the United States at JACKSON COLLEGE Jackson College welcomes international students from around the world! Jackson College is centrally located in southern Michigan near the University of Michigan, Michigan State University, Eastern Michigan University and other four-year institutions. Come see Pure Michigan and the Great Lakes!

BOARD OF TRUSTEES Sam R. Barnes, Chairman • John M. Crist, Vice Chairman • Sheila A. Patterson, Secretary • Donna L. Lake, Treasurer Matthew R. Heins, Trustee • Philip E. Hoffman, Trustee • Dr. Edward A. Mathein, Trustee • Dr. Daniel J. Phelan, President REASONS TO ATTEND JACKSON COLLEGE • Transfer assistance to top-ranked universities • On-campus housing (Campus View) • Full service international office and center APPLY • Low tuition • Two- and four-year degree programs • Scholarship opportunities • Complete an online application at www.jccmi.edu/isi • Submit your passport photo page • Submit English Proficiency or English Language Institute (ELI) Intent Form (English as a Second Language Courses) • Submit Bank Letter ($22,596 must be shown) • Submit Financial Certification Form • No GPA requirement • Test Scores: TOEFL 61/500 IELTS 5.0 for Academic Program • English Language Institute - 5 level program, no proficiency required COST • Tuition and Fees: Approximately $3,984 per semester (12 billing contact hours) • Housing: $2,900 Single or $3,000 Super Single • Meal Plans: $1,180-2,000 per semester APPLICATION DEADLINES • Fall: August 1 • Winter: December 15 • Spring: March 15 Visit www.jccmi.edu/isi to apply online! CONTACT International Student Institute international@jccmi.edu 517.990.1315 www.jccmi.edu English Language Institute eli@jccmi.edu 517.990.1437 Jackson, MI USA International Student Recruiting Literature - Flyer (print/digital) – Created to provide prospective international students with a comprehensive but condensed picture of what to expect at Jackson College.

Marketing & Communications • February 2018 Board Report KNOW YOUR NUMBERS! NURSING BloodPressureCategory Systolic (Upper Number) Diastolic (Lower Number) Normal 90 to 119 and 60 to 79 Prehypertension 120 to 139 or 80 to 89 High Blood Pressure (Hypertension Stage 1) 140 to 159 or 90 to 99 High Blood Pressure (Hypertension Stage 2) 160 or higher or 100 or higher Date Systolic (Upper Number) Diastolic (Lower Number) Pulse HealthyLifestyleActions • Maintain a healthy weight. • Eat a diet high in fresh fruits and vegetables and lowfat dairy products with reduced saturated fats and total fat.

• Choose foods low in salt; read food labels.

• Limit alcohol intake. No more than one drink for women and two for men in a 24 hour period. • Do physical activity 30 minutes most days of the week. • Take your medications as prescribed. • Manage and cope with stress. Nursing Blood Pressure Tracker Cards - (print) – Nursing students go out into the community on a regular basis to do basic health checks in malls and shopping areas. They routinely take blood pressures. This wallet size card was created so nursing student can enter the blood pressure numbers and then hand the card to the community member for their records.

Marketing & Communications • February 2018 Board Report Jackson College Campus View Student Housing Logo - (print/digital) – Created to provide Campus View Housing with a distinct logo to represent the Office of Residence Life and Student Housing. Logo will be used on tee shirts, event flyers, marketing material and promotional give-aways.

Marketing & Communications • February 2018 Board Report Global Student Organization - Poster/TV Screen/Social Posts (print/digital) – Created to encourage Jackson College students to meet with other Jackson College students and discover the global world we live in.

Marketing & Communications • February 2018 Board Report Chinese New Year Celebration - Poster/TV Screen/Social Posts (print/digital) – Created to encourage Jackson College students, employees and community members to stop in to celebrate the Chinese New Year - 2018 The Year of the Dog. Refreshments will be served along with games and activities from the Chinese culture.

Marketing & Communications • February 2018 Board Report Financial Aid Assistance at W.J. Maher Campus Sessions - Poster/TV Screen/Social Posts/News Release (print/ digital) – Created to encourage Jackson College students (specifically those attending the Maher campus) to to stop in for personal financial aid assistance.

Marketing & Communications • February 2018 Board Report March 10 MOVIE: THE MARTIAN Carnegie Library, Jackson, MI 2 - 5 p.m. Guest: Andy Weir Discuss the movie with professors Steve Albee-Scott and Steve Tuckey. Andy is the autor of The Martian and Artemis. March 17 COSPLAYERS MAKE COSTUMES Location? 12 noon - 4 p.m. Con Con Cosplayers get a chance to make costumes for the big event at Jackson Makerspace. March 22 COMIC TALK & SIGNING JDL Meijer Branch, Jackson, MI 6 - 7:30 p.m. Guest: John McCrea Join comic book artist John McCrea for a comic talk and signing. John has worked on the Demon, Hitman, Judge Dredd, Mars Attack revival comic and the Heritage card series.

March 23 MARS ATTACKS! Nostalgia Ink, Jackson, MI 4 - 6 p.m. Join John McCrea for a comic signing, commission and discussion about the Mars Attacks! comic series from IDW. March 24 MARS ATTACKS CON CON Jackson College Bert Walker Hall Community Rooms 144 & 145 10 a.m. - 4 p.m. Free lunch Guest: John McCrea and Andy Weir Join us for a discussion with John McCrea and a live interview with Andy Weir. OTHER EVENTS: NASA exhibit on Mars War of the Worlds listening room Live music Local sci-fi films For more information visit www.jxnconcon.enterikram.com/ Concatenation (Con Con) Event - Poster/Flyer/TV Screen/Social Posts/News Release (print/digital) – Created to encourage Jackson College students, employees and community members to attend a series of FREE events, culminating with a day long convention in Bert Walker Hall, with the theme Mars Attacks! Concatenation brings science fiction and fact together for a fun, informative day! Noted comic bok artist, John McCrea will speak and there will be a Skype presentation by Andy Weir, author of The Martians and Artemis.

Marketing & Communications • February 2018 Board Report Reading Month Event - Poster/Flyer/TV Screen/Social Posts/News Release (print/digital) – Created to encourage Jackson College students, employees and community members to attend this FREE event. Hosted by the Jackson College Office of Multicultural Affairs in sponsored with Michigan Humanities Council, National Endowment for the Humanities and Jackson College. We are pleased to welcome Ilyasah Shabazz, daughter of Malcolm X, as the keynote speaker for this FREE event.

Marketing & Communications • February 2018 Board Report Community Concert Band FREE Sprint Concert - Poster/Flyer/TV Screen/Social Posts/News Release (print/ digital) – Created to encourage Jackson College students, employees and community members to come enjoy the music and voices of Pop Culture.

The Jackson Community Concert Band will be joined by the Jackson Chorale, the Jackson Chorale Children’s Choir and the Jackson College African Drum Ensemble.

Marketing & Communications • February 2018 Board Report Pi Day Events - Poster/Flyer/TV Screen/Social Posts/News Release (print/digital) – Created to encourage Jackson College students and employees to join in the fun celebrating Pi Day. This event is sponsored by math faculty and the Supplemental Instruction staff. A two day event that offers free food, a movie, fun contests and pie eating! Come join in the fun. There are even Pi Day tees for sale.

Marketing & Communications • February 2018 Board Report Women of Color Leadership Conference - Poster/Flyer/TV Screen/Social Posts/News Release (print/digital) – Created to encourage community members and Jackson College employees and students to attend the upcoming Women of Color Conference.

The conference is sponsored by Jackson College Sisters of Strength. This event will feature keynote speaker Dr. Heather Harding and is free of charge to all wishing to attend.

Marketing & Communications • February 2018 Board Report The Jackson Percussion Concussion - Poster/Flyer/TV Screen/Social Posts/News Release (print/digital) – Created to encourage community members and Jackson College employees and students to attend the upcoming drumline extravaganza. This event will provide students with the opportunity to learn from and perform with professional drumlines.

Marketing & Communications • February 2018 Board Report Campus Television Screens (digital) – Electronic messages appear on all campus television sets. These messages run on a schedule and can be campus / center specific.

Marketing & Communications • February 2018 Board Report

Marketing & Communications • February 2018 Board Report

Marketing & Communications • February 2018 Board Report

Marketing & Communications • February 2018 Board Report

Marketing & Communications • February 2018 Board Report Malcolm X’s daughter, author Ilyasah Shabazz, to speak at Jackson College February 26, 2018 Explore the life of Michigan-born civil rights leader Malcolm X when Jackson College hosts a Reading Month Community Event coming March 22 at 6 p.m.

in Bert Walker Hall, Rooms 144 & 145. Residents and readers in Jackson and the surrounding area are invited to join with others across the state in the Great Michigan Read, featuring the title “X: A Novel,” a fictionalized tale of the Malcolm X written by his daughter, Ilyasah Shabazz, and Kekla Magoon. Shabazz will be keynote speaker for the evening and share “Reflecting on the Life of Malcolm X.” She is the third daughter of Malcolm X and Dr. Betty Shabazz and is an educator, activist, motivational speaker, and author. She promotes higher education for at-risk youth, interfaith dialogue to build bridges between cultures for young leaders of the world, and she participates on international humanitarian delegations.

The recipient of numerous awards, her latest book, “X: A Novel,” is the winner of a 2016 NAACP Image Award. “This honor is especially important to me. It is always a high honor to have one’s work recognized by a distinguished organization such as Michigan Humanities Council, and to be an inspiration to readers throughout Michigan,” Shabazz said. Her book explores the Michigan roots of Malcolm X, including the early life experiences, both good and bad, that molded him into one of the most prominent leaders of the 20th century.

This is a free event and all are welcome. To learn more about the Great Michigan Read, visit http://www. michiganhumanities.org/2017-18-great-michigan-read/. _ _ Hop out to Jackson College for fifth annual egg hunt February 26, 2018 Jackson College will welcome the community for the Fifth Annual Easter Egg Hunt, from 10 a.m. to noon on Saturday, March 31 on Central Campus. The event gets started at 10 a.m. with fun family activities, with the egg hunt starting promptly at 10:30 a.m. Children will again search in various age groups: 0-2, 3-5, 6-7, and 8-10. Please also enjoy face painting, inflatables, and a petting farm exhibit with rabbits, lamb, baby ducks, goats and more.

Parents are invited to take their children’s photo with the Easter bunny.

This year’s hunt will feature more than 25,000 pre-stuffed eggs, purchased from a St. Louis, Mo. company, a sheltered workshop, that supports people with disabilities. Each egg will contain a sticker, toy or peanut-free candy. The age 0-2 area will have eggs that contain organic fruit chews, Smarties and orange slice candies. Bring the family and join us for some Easter fun! Events will be held in the center of campus. In the event of inclement weather, please enter the south side of William Atkinson Hall; eggs will be handed out as children walk through the building. Please visit www.jccmi.edu/familyfun for more information.

_ _ NEWS RELEASES

Marketing & Communications • February 2018 Board Report Jackson native Dr. Heather Harding brings message of hope to the Women of Color Conference February 26, 2018 Jackson College invites students and community to a 2018 Women of Color Leadership Conference: Taking It to Another Level and Cultivating Greatness, Saturday, March 31 in Bert Walker Hall on Central Campus. Keynote speaker for the conference will be Dr. Heather Harding, Jackson native and senior program officer for the Bill and Melinda Gates Foundation. Harding’s career has spanned classroom teaching, professional development, non- profit management, and empirical research; her life’s mission is to improve educational opportunities for all children.

In her current position with the Gates Foundation, she works on efforts to improve the U.S. education system. She holds master’s and doctoral degrees from the Harvard Graduate School of Education, and as an undergraduate attended the Medill School of Journalism at Northwestern University. She is a 1988 graduate of Jackson High School. ”I am deeply humbled that the staff at Jackson College asked me to speak to the young people of my hometown – especially to young women of color,” Harding said. “At this moment in history, women of color have a great opportunity to make change, and we have lots of examples of this so I’m fortunate to carry this message forward.

Our society is grappling with many different facets of living up to our American dreams of equality, and I’m hoping that I can provide inspiration for those who need it by sharing my story and the lessons I’ve learned along the way.” Harding said that, for her, the pathway included formal education and working to build a bridge across differences. “What I hope to illuminate is that there is more than one way to be successful and when we understand our strengths, we can make the best choices for us as individuals,” she added.

Breakout sessions Following Harding’s keynote address, the conference will feature two breakout sessions, including: Developing the Leader Within, discussing the importance of educational attainment, empowerment and self-esteem, building your personal brand, networking and more for personal success. Essentials of a Successful Relationship, focusing on the importance of communication and developing oneness in romantic relationships, prioritizing relationship, career and family, and finding a partner who is trustworthy and respectful.

This event is hosted by the Jackson College Sisters of Strength.

Kelly Crum, assistant director of multicultural affairs, said the event is open to all, students and community. “I’m looking for women to gain awareness of who they are and that they are worthy. We want to help break down barriers and empower women to be successful,” Crum said. “We want to let women know that they can take it to another level by cultivating greatness.” Plan to attend The Women of Color Conference is free. Registration will be held from 8:15-8:45 a.m. Saturday, March 31 in Bert Walker Hall, Rooms 144 & 145. The conference will run from 9 a.m. to 12:30 p.m. Please call 517.796.8480 to RSVP.

Light continental breakfast will be available.

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Marketing & Communications • February 2018 Board Report Sam Rhine Genetics Conference to discuss cancer-causing mutations, DNA February 26, 2018 Students and community members are invited to learn the latest advances in genetics research when the noted speaker and educator Sam Rhine presents a Genetics Update Conference Friday, March 9 from 9 a.m. to 12:30 p.m. in the Harold Sheffer Music Hall, Potter Center. Over the years, Rhine has spoken to tens of thousands of students and teachers about genetics research. High school and college students who attend Rhine’s conference are often enrolled in biology or Advanced Placement biology classes, are college bound, in college or in pre-professional tracks like medicine, life sciences or social studies.

Every presentation begins with a review of the basics, so less experienced students need not worry about being lost. Students have a unique chance to hear one of the top educators in the country present the most recent genetics information. Topics this year This year’s conference will cover Genes and Cancer, exploring the main sources of mutations that lead to cancer, and CRISPR (Clustered Regularly Interspaced Short Palindromic Repeats) update. With the discovery of CRISPR, a bacterial cell organelle can now be controlled in the laboratory to slice and dice the DNA of any biologic creature.

This has led to intriguing applications, such as editing the genomes of plants and animals for agricultural and medical purposes; correcting the gene mutation that leads to sickle cell anemia, and modification of the genome of a human embryo, immediately after conception, to correct a harmful, lethal gene.

Sam Rhine has crossed the country for 30-plus years presenting the latest genetic information to students and teachers. Sam has devoted himself to genetics education. He is a gifted speaker with the desire to take biology out of the textbook and see how it works in the real world. Admission to the Sam Rhine Genetic Update Conference is $20 per person for students, teachers and community guests. Jackson College faculty, staff and students, including dual-enrolled high school students, are free with student ID or class schedule. Please pre-register online at www.samrhine.com..

_ _ Jefferson Starship brings new energy to rock classics February 22, 2018 Find your way back to the rock ‘n’ roll you grew up with! Jefferson Starship performs at the Potter Center at 7 p.m.

Saturday, March 10. Jefferson Starship formed in the wake of legendary 1970s band and Rock ‘n’ Roll Hall of Fame inductee, Jefferson Airplane. Jefferson Starship brings new energy to their classic songs like, “We Built This City” and “Miracles,” while staying true to the integrity of the music. Founder Paul Kantner (who died in 2016 at age 74) knew that combining powerful creative forces, personalities and talents could create something great. Between 1974 and 1984, Jefferson Starship released eight gold and platinum albums, 20 hit singles, sold out concerts worldwide and lived out legendary rock escapades.

Today’s Jefferson Starship remains dedicated to breathing new life into the musical legacy. The music that defined a generation is alive and well and more relevant than ever in pop culture songs such as “Volunteers,” “White Rabbit,” “Wooden Ships,” “Somebody to Love,” “Today,” “Count on Me,” “Fast Buck Freddie,” “Jane” and “Find Your Way Back” and continue to reverberate throughout the collective consciousness today. They go to the edge, pushing the sonic boundaries while staying true to the original music.

Marketing & Communications • February 2018 Board Report Tickets for Jefferson Starship are $35, $32 and $28 and may be purchased by calling the Potter Center Box Office at 517.796.8600, or online at www.jccmi.edu/pottecenter.Jan.

22 – “Get Out” (2017) It’s time for a young African- American to meet with his white girlfriend’s parents for a weekend in their secluded estate in the woods, but before long, the friendly and polite ambience will give way to a nightmare.

_ _ Golden Dragon Acrobats bring Cirque Ziva to the Potter Center stage February 19, 2018 Thrill to the amazing acrobatics, style and grace as the Potter Center at Jackson College welcomes Cirque Ziva to the stage, at 7 p.m. Saturday, March 3. Back by popular demand, Cirque Ziva features a large cast and spectacular set designs, illustrating the best of creator and producer Danny Chang’s brand of artistic merit, high production value and solid commitment to cultural exchange. Drawing on the traditions of Chinese acrobatics, Cirque Ziva is a fast-paced, technically innovative and beautifully presented stage show presented by the Golden Dragon Acrobats, created by Chang for Asian Artists Productions, Inc.

or AAPI. This elaborate production will thrill and amaze audiences. Originally from Cangzhou, Hebei province, in the People’s Republic of China, the Golden Dragon Acrobats have toured for more than 30 years to international acclaim. They practice the rigorous art of Chinese Acrobatics, an art form that first became popular in China 2,500 years ago. The 25 acrobats are athletes, actors and artists who have trained since childhood. They will amaze audience members with acrobatic feats they perform using their bodies and simple props including everyday objects like plates, jugs, bicycles, umbrellas and more.

Cirque Ziva combines ancient and contemporary music along with modern theatrical techniques. It is a graceful performance suitable for families with children.

Tickets for Cirque Ziva are $28, $22 and $15; $10 tickets available for students and children 12 years and under (with a minimum of one adult/full price ticket). To purchase tickets, call the Potter Center Ticket Office at 517.796.8600, or online at www.jccmi.edu/pottercenter. _ _ Jackson College symposium to explore concept of truth February 12, 2018 Be part of the discussion when Jackson College hosts a college and community symposium on the topic of truth, Monday, Feb. 26, 2018 from 3:30-4:30 p.m. in Bert Walker Hall, Room 144 & 145. Following high-profile events in the news, in politics and across the country on college campuses, Jackson College President Daniel J.

Phelan called together a new task force in 2017, Lux et Veritas, or light and truth. Lux et Veritas members are called to promote an inclusive, civil, diverse and secure campus for all students, staff, faculty and visitors. Toward this end, the group decided to create a series of four symposia throughout this academic year. Previous symposia focused on the topics of civility and inclusion.

This third symposium in the Lux et Veritas series will be “Truth from Questions: How Does Truth Emerge from Doubt?” A panel comprised of faculty, staff and community will each have five minutes to address the concept of truth from their field of expertise. Why do we believe something is true? They will explore variety of perspectives – law, faith, politics and media and more. Panelists will include Pastor Rik Hilborn, Attorney Everett Perry, Professor of Political

Marketing & Communications • February 2018 Board Report Science Shirin Timms, and Professor of Mathematics Steven Tuckey.

Afterward, audience members will be invited to question or remark on the topic with the panel members. Professor of Chemistry Mark Ott will serve as moderator. College and community members are welcome. A fourth symposium will be held in April. _ _ College welcomes new assistant cross country coach February 6, 2018 Jackson College is pleased to welcome Andrea Ortell as the new Jets assistant cross country coach. Ortell currently teaches at Jackson Preparatory and Early College (JPEC), where she is director of instrumental and vocal music. She ran cross country in middle school and high school at Vandercook Lake, and ran one year at Spring Arbor College on scholarship, where she earned her master’s degree in education.

Ortell began coaching cross country at JPEC two years ago.

“I have really enjoyed watching our students grow both as athletes and as individuals,” she said. Ortell is married to husband, Mike, and they have three children, Noah, Micah and Olivia. “It has been a privilege seeing my own children run cross country at JPEC!” Now, she looks forward to working with the Jets team. “I am very excited to embark on this new adventure and consider myself fortunate to have the opportunity to coach at Jackson College.” _ _ Your Voice: Sexual assault topic of Monday forum February 1, 2018 Sexual assault on college campuses continues to make headlines. Jackson College invites students to come together at 4 p.m.

Monday in Bert Walker Hall, Room 145, for a discussion, “Your Voice: Sexual Assault on Campuses.” Cases at Michigan State University and others across the nation have brought sexual assault on college campuses to the forefront. Sexual violence on campus impacts students of all gender identities. Some estimates show that as many as one in four females will be the victim of sexual assault on campus by the time they finish college. Victims of sexual assault may suffer short- and long-term health problems, such as sexually transmitted diseases, depression, anxiety, eating disorders, chronic illness and post-traumatic stress disorder.

Victims’ academic achievement may be impacted. Students may join in a facilitated discussion with Student Life Director Chas Lietaert about this important topic. “We want to get students together and to give them a space to have a voice on this important topic,” Lietaert said. The event is free and all students and employees are welcome.

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Marketing & Communications • February 2018 Board Report Celebrate Black History Month February 1, 2018 Celebrate Black History Month at Jackson College with a special commemoration from noon to 1 p.m. Thursday, Feb. 8 in Bert Walker Hall, Rooms 144-145. This Black History Month Celebration will feature a historical tribute, musical entertainment by local artist Larry Sumner, Jr., authentic “soul food” and beverages. Event is free and college and community members are welcome. Jackson College’s event will examine the history of Black History Month and contributions of black Americans.

The event is sponsored by the Office of Multicultural Affairs.

Black History Month is a time to remember and celebrate the achievements of black Americans. The event grew out of the first “Negro History Week,” in 1926, the brainchild of noted historian Carter G. Woodson and other prominent African Americans. February coincides with the birthdays of both Abraham Lincoln and Frederick Douglass. Since 1976, every U.S. president has officially designated the month of February as Black History Month.

Marketing & Communications • February 2018 Board Report Jackson Citizen Patriot Malcolm X’s daughter to lead ‘Great Michigan Read’ event at Jackson College February 27, 2018 Click here to view this article.

Jackson Citizen Patriot Jackson College Pink Out February 16, 2018 Click here to view this article. Jackson Citizen Patriot Jackson College basketball teams win Pink Out Games February 16, 2018 Click here to view this article. Jackson Citizen Patriot Jackson College men’s basketball defeats Lansing February 8, 2018 Click here to view this article. Jackson Citizen Patriot Jets basketball teams both win against Grand Rapids February 7, 2018 Click here to view this article. NEWS/MEDIA

Marketing & Communications • February 2018 Board Report Jackson Citizen Patriot Black History Month celebration features music, food February 5, 2018 Click here to view this article. Jackson Citizen Patriot Corbin and Carmichael in concert at Jackson College February 16, 2018 Click here to view this article. Jackson Citizen Patriot Hillsdale’s Beach signs with Jackson College February 25, 2018 Click here to view this article. The Exponent Film Series at Michigan Theatre January 30, 2018

Marketing & Communications • February 2018 Board Report The Exponent Outdoor enthusiasts invited to Sportsman’s Banquet Febraury 6, 2018 County Press Answering the Call: sharing history Febraury 7, 2018

Marketing & Communications • February 2018 Board Report County Press Potter Center host country music star Eastin Corbin Febraury 7, 2018 The Exponent Winter film series Febraury 27, 2018 The Exponent Golden Dragon acrobatics at the Potter Center Febraury 27, 2018

Marketing & Communications • February 2018 Board Report The Exponent Cirque Ziva returns to the Potter Center with amazing acrobatics Febraury 28, 2018