Marketing Guide 2015 Efficient marketing services for exhibitors

Marketing Guide 2015 Efficient marketing services for exhibitors

Marketing Guide 2015 Efficient marketing services for exhibitors

1 New Perspectives in IT Business Marketing Guide 2015 Efficient marketing services for exhibitors 16– 20 March 2015 Hannover ▪ Germany cebit.com

Marketing Guide 2015 Efficient marketing services for exhibitors

Start planning for your business success at CeBIT 2015 now! Our comprehensive service offerings have been designed specifically to help you achieve your aims. The right marketing activities can enhance the quantity and quality of the contacts you make at the show. Gain an overview of the communication activities available for CeBIT and achieve maximum impact before, during and after the event. The following four pillars are your passport to sustained success: The four pillars for your success Our services at a glance Attract potential new ­ custo­ mers to your stand – and invite your guests to CeBIT free of charge.

Get the business leads you are looking for by ­ consolidating and expanding your customer base. Your visitor profile is something you can actively influence.

Find and be found. We have developed ­ convenient ways of making contact with trade visitors before, during and after the show with a view to building productive business relation­ ships for the future. Attract additional visitor traffic to your stand. The professional display environment ensures a high concentration of potential buyers, thus minimizing any wasted coverage. Get your message across to the industry – and get your name in the media. Our professional press services will bring your products to the attention of the relevant journalists. We’re here to help! Invitation services & tickets Contact management Supporting advertising & sponsoring Press services Ordering period: from 01.12.2014 to 27.02.2015 Sep.

Oct. Nov. Dec. Jan. Feb. Mar. Online Customer Center for exhibitors at cebit.com Details on the services can be found at cebit.com in the Exhibitor Services area. The 2015 Marketing Guide shows you how – with handy symbols and information boxes Online order service at www.obs.messe.de The 24/7 online ordering service is quick and convenient. However, if you have any technical questions, our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: obs@messe.de  These services or items are already covered by your stand rental charge or other obligatory charges (e.g. marketing fee) – so you pay nothing extra.

 Further optional services or items, available at extra cost The red boxes indicate the periods during which you can order the respective service (shown as calendar week).   Basic services are free, other options are ­chargeable.

 Marketing services that are particularly popular with exhibitors 2 3 Invitation campaigns and tickets 4 Exclusive services for your customers 5 Advertising materials for your invitations 6 Invitation services & tickets Media consulting and media presence 24 Facilitating media contacts 26 Press services Media listing 8 Lead management 10 Matchmaking services 11 Guided Tours 12 Contact management Outdoor advertising 13 Online advertising 16 Print advertising 20 Sponsoring 22 Supporting advertising & sponsoring

Marketing Guide 2015 Efficient marketing services for exhibitors

12345678901234 12345678901234 Nicht ausschneiden! Nur gültig als DIN-A4- Ticket /e-Ticket vor Nässe schützen Do not cut out! Ticket valid only in A4 format/letter size /Keep your eTicket dry 1.

Das Ticket ist nur gültig für einmaligen Eintritt. 2. Das Ticket wird bei Verkauf oder Erwerb sowie Verlassen der Veranstaltung ungültig. 3. Die Benutzung des e-Tickets unterliegt der beim Registrieren akzeptierten Einwilligung zur Datenverarbeitung, einsehbar unter www.cebit.de und ist auch als Schwarz-Weiß- Ausdruck gültig.

1. This ticket is only valid for one admission. 2. The ticket becomes invalid if sold or purchased as well as on departure from the exhibition. 3. The use of eTickets is subject to our Consent Declaration, which the visitor accepts at the time of registration, and which can be viewed by going to www.cebit.de and is also valid as a black- and-white printout. Anreise zum Messegelände Hannover Arrival at Hannover’s Exhibition Grounds Für Ihre Reiseplanung bieten wir Ihnen umfangreiche Informationen und Recherchemöglichkeiten, um Ihre Reise nach Hannover und Ihren Aufenthalt effektiv vorzubereiten.

This section offers you detailed information and search facilities for planning your journey to Hannover and making your stay a pleasant one. www.cebit.de/de/anreise-aufenthalt www.cebit.de/en/travel-stay Tagesticket Day Ticket CeBIT 2015 16 –20 March 2015 Hannover ▪ Germany New Perspectives in IT Business e-Ticket CeBIT 2015 Öffnungszeiten/Opening hours: 16 – 20 March 2015, 9.00 – 18.00 h Eingang Entrance Informations-Centrum Information Center Convention Center 10/2014 ▪ Änderungen vorbehalten/Modifications reserved ▪ 141001 Digital Business Solutions (Halls 2, 4, Pavilions 32, 33) Topic Clusters ECM, Input /Output Solutions (Hall 3) ERP, CRM, BI & Commerce (Hall 5) Global Business IT/ International Business Area (Hall 6) Business Security (Hall 6) Public Sector Parc (Hall 7) Special Displays Planet Reseller (Hall 14 / 15) Global Sourcing Area (Halls 15, 16, 17) IT enables (Hall 12) CeBIT SCALE 11 Create – Develop – Elaborate – Found (Hall 11) CODE_n15 – Into the Internet of Things (Hall 16) CeBIT Global Conferences (Hall 8) Conference & Lounge Area CeBIT Executive Club (Hall 8) Central Chinese Pavilion (Hall 6) PSI PROMOTION WORLD (Hall 23) DatacenterDynamics@CeBIT (Hall 12) Communication & Networks (Hall 13) Research & Innovation (Hall 9) Presse-Centrum Press Center Haus der Nationen House of Nations Aussteller Service Center Exhibitor Service Center NORD/LB forum job and career at CeBIT (Hall 9) Zeile1 Zeile1 Zeile1 Zeil Zeile2 Zeile2 Zeile2 Zeil Zeile3 Zeile3 Zeile3 Zeil Zeile4 Zeile4 Zeile4 Zeil Zeile5 Zeile5 Zeile5 Zeil Registriert ist / Registered is: Max Mustermann Karlsruher Str.

4, 30880 Laatzen Eingelöster Registrierungscode / Registered Ticket Code R xxxx xxx xxx 45g Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over one third more visitors to their stands than exhibitors who decide not to invite any guests.

Our services enable you to make your customer’s visit to CeBIT as pleasant and convenient as possible. Invitation campaigns and tickets Exclusive services for your customers Invitation services & tickets eTickets Travel specials and overnight accommodation PREMIUM PASS Invitation management for eTicket campaigns Ordering period: from 18.08.2014 to 20.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 18.08.2014 to 02.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Already included in the marketing fee!

Ideal for low-cost, large-scale invitation mailing campaigns. ■ ■ After receiving your order we will send you an Excel list with your eTicket codes (1 eTicket code per ticket).

Your guests simply click on the code to register their ticket online, and we will e-mail them their eTicket to be printed out ■ ■ E-mailings save time and postage costs ■ ■ Each eTicket is valid for one day ■ ■ Size: 210 x 297 mm. Personalized imprints are an option ■ ■ Can be ordered as from mid-August; available as from mid-December ■ ■ Cost: 20 tickets per m² for exhibitors and 300 tickets for co-exhibitors (sum total of paper and eTickets) are already included in the marketing fee Ordering period: from 03.11.2013 to 09.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. We have negotiated some special travel deals for visitors planning to attend CeBIT 2015.

Tell your customers about these deals when you invite them to the show – for example, rail fares to Hannover starting at € 99 for travel within Germany and special Lufthansa deals on international flights. More information at www.cebit.de/en/special-travel-deals Suitable accommodation can be booked online at: www.hannover.de/hotels/cebit ■ ■ Day ticket entitling the pass holder to free admission to CeBIT ■ ■ Exclusive shuttle service, use of the PREMIUM LOUNGE as well as cloakroom and left-luggage facilities at all entrances (for the pass holder and one accompanying person for the entire duration of CeBIT) ■ ■ Cost: € 150 Generate more visitor traffic to your stand – and more sales opportunities – with a targeted invitation campaign.

We’ll prepare e-mail invitations with integrated eTicket codes and distribute them to your customers, contacts and business partners. ■ ■ Advertise your company logo and up to three of your product innovations ■ ■ 3 distribution options: up to 1,000, 5,000 or 10,000 of your contacts ■ ■ Mailings professionally created on the basis of the CeBIT layout ■ ■ Languages: D-German, GB-English, F-French, I-Italian, NL-Dutch, PL-Polish, E-Spanish ■ ■ Feedback on mailing distribution ■ ■ Cost: from € 350 Premium Pass 2015 New Perspectives in iT Business Ordering period: from 01.09.2014 to 20.03.2015 Sep.

Oct. Nov. Dec. Jan. Feb. Mar. 4 5 CeBIT 2015 16–20 March 2015 Hannover ▪ Germany Partner Country 2015 – China TICKET Tagesticket Day Ticket Fachbesucher-Ticket/Complimentary Ticket Erst nach Registrierung unter www.cebit.de/ticketregistrierung gültig. Registration under www.cebit.de/ticketregistration required. Öffnungszeiten/Opening hours: 16 –20 March 2015, 9.00 – 18.00 h New Perspectives in IT Business Paper tickets Already included in the marketing fee!

Ideal for handing over in person or sending by post: a sophisticated way to invite your guests. ■ ■ Your guests must register their tickets online (the registration data is then ­ available via OBS, see p. 10) ■ ■ Each paper ticket is valid for one day ■ ■ Size: 189 x 82.5 mm; weight: approx. 2.5 g ■ ■ Can be ordered from mid-August; available as from mid-December; customized imprints must be ordered by 12.02.2014 ■ ■ Cost: 20 tickets per m² for exhibitors and 300 tickets for co-exhibitors (sum total of paper and eTickets) are already included in the marketing fee Premium Pass Team Tel. +49 511 89-30600 PremiumPass_cebit@messe.de www.obs.messe.de Service category: Invitation services & tickets Travel specials and overnight accommodation Incoming Service Tel.

+49 511 89-0 incoming@messe.de Invitation management Media-Service Tel. +49 511 89-35550 media-service@content.cebit.de Complimentary admission tickets Jette Bösch Tel. +49 511 89-39000 fachbesucher-tickets@messe.de Ordering period: from 18.08.2014 to 25.02.2014 Sep. Oct. Nov. Dec. Jan. Feb. Mar.

Marketing Guide 2015 Efficient marketing services for exhibitors

CeBIT 2015 Visitor Guide 16–20 March 2015 Hannover ▪ Germany New Perspectives in IT Business cebit.com Einladung/Invitation 16 –20 March 2015 Hannover ▪ Germany cebit.com New Perspectives in IT Business Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to attend the show on the basis of a personal invitation. Advertising materials for your invitations Invitation services & tickets Invitation card Visitor guide DIN A1 poster Online banner Ordering period: from 01.11.2014 to 02.03.2015 Sep. Oct. Nov. Dec. Jan. Feb.

Mar. Ordering period: from 01.11.2014 to 02.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 01.11.2014 to 02.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 01.11.2014 to 10.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Send invitations to your customers and use the inside for your personalized imprint. ■ ■ You can add your own imprint using a copier or (laser) printer ■ ■ Include a visitor brochure or complimentary ticket ■ ■ Size: 210 x 100 mm; weight: 8 g; ■ ■ Language: bilingual, D-German/GB-English ■ ■ Free of charge Send the visitor guide to your customers.

It contains important information on CeBIT, the focus topics, opening times and prices. ■ ■ Size: 100 x 210 mm; weight: 13 g; number of pages: 8; ■ ■ Languages: D-German, GB-English, F-French, I-Italian, E-Spanish, CHN-Chinese ■ ■ Also available as a PDF file, so it can be sent as a link per e-mail ■ ■ Free of charge Attract attention to your presence at CeBIT. ■ ■ Language: GB-English ■ ■ Size: DIN A1: 594 x 841 mm ■ ■ Free of charge Place a banner on your own homepage to publicize your presence at the show. ■ ■ The banner will be created automatically using your order and customer ID number.

It will include your hall and stand data ■ ■ A link will be generated that leads to your exhibitor data ■ ■ Size: 468 x 60 pixels, 234 x 60 pixels ■ ■ Free of charge IT. Business. 100%. CeBIT 16–20 March 2015 Hannover ▪ Germany cebit.com New Perspectives in IT Business We’ll be there: Hall XX, Stand YY 16–20 March 2015 ▪ Hannover ▪ Germany 6 7 Mailing stickers with imprint Use the mailing stickers for your day-to-day business mail. With imprint “We’ll be there: Hall XX, Stand YY”: ■ ■ Size: 60 x 40 mm ■ ■ Languages: D-German, GB-English ■ ■ Cost: € 48.00 for 1,000 stickers We’ll be there: Hall XX, Stand YY 16–20 March 2015 ▪ Hannover ▪ Germany Maren Franke Tel.

+49 511 89-31234 maren.franke@messe.de www.obs.messe.de Service category: Invitation services & tickets 16 – 20 March 2015 ▪ Hannover ▪ Germany cebit.com Weʼll be there: Hall XX, Stand YY Ordering period: from 01.11.2014 to 12.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar.

Marketing Guide 2015 Efficient marketing services for exhibitors

Make your presence felt and showcase your company, products and services before, during and after CeBIT 2015. Media listing Contact management Exhibitor and product search Exhibitor videos Product profiles Ordering period: all year round Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: all year round Sep. Oct. Nov. Dec. Jan. Feb. Mar. Put your company data online, together with key information about your stand and your products and services, and reap the benefits – 365 days a year! ■ ■ Online exhibitor/product search facility at cebit.com ■ ■ Your data can be accessed via the EBi information terminals at the Exhibition Grounds ■ ■ Your data is also displayed in native apps ■ ■ Your customers and visitors will be guided straight to your stand! ■ ■ Cost: already included in the marketing fee Videos are an effective form of advertising – the ideal way to generate sustained interest in your products and solutions among (potential) customers.

Your videos can be posted free of charge on cebit.com.

■ ■ Video format: Flash (flv) and mp4 ■ ■ max. 60 MB ■ ■ Length: max. 5 minutes ■ ■ Cost: already included in the marketing fee Your chance to showcase your products and services online: ■ ■ Unlimited number of product descriptions. Precondition: you must manage and update these descriptions via the Exhibitor Content Management System (ACMS) ■ ■ Product illustrations/photos ready to download ■ ■ Opportunity to show product videos ■ ■ Listing/Inclusion in max. 4 product groups for each product description ■ ■ Opportunity to highlight product innovations and R&D projects ■ ■ Cost: already included in the marketing fee Media-Service Tel.

+49 511 89-35550 media-service@content.cebit.de www.obs.messe.de Service category: Company profile (ECMS) 8 9 Ordering period: all year round Sep. Oct. Nov. Dec. Jan. Feb. Mar. Already included in the marketing fee!

Already included in the marketing fee! Company profile Ordering period: all year round Sep. Oct. Nov. Dec. Jan. Feb. Mar. Present a comprehensive profile of your company online: ■ ■ Brief profile of your company, together with your corporate logo and a title image ■ ■ Link to your own website ■ ■ Names of partner enterprises and subsidiaries ■ ■ Opportunity to show company video ■ ■ Facility for downloading further information in PDF format ■ ■ Cost: already included in the marketing fee Already included in the marketing fee!

Already included in the marketing fee!

Marketing Guide 2015 Efficient marketing services for exhibitors

Lead management Contact management Lead management via AddLeads Ordering period: from 18.08.2014 to 20.03.2015 Sep.

Oct. Nov. Dec. Jan. Feb. Mar. Via our AddLeads app you have the option of defining electronic lead sheets via a web-based portal. Designed for installation on mobile devices, this app enables you to collect and manage visitor data by scanning business cards and/or the barcodes on the complimentary admission tickets. ■ ■ Efficient generation, qualification and follow-up of your business leads ■ ■ Comprehensive and individually configurable reporting ■ ■ Cost: from € 349 10 11 Visitor data Five weeks before the opening of CeBIT the registration data of complimentary ticket holders (updated on a daily basis) will be available via our OBS service.

Approx. one week after the show you will receive details of the tickets actually used. ■ ■ You can arrange appointments at your stand in advance and follow up promising leads after the trade fair ■ ■ Excel list on OBS can be downloaded ■ ■ Cost: already included in the marketing fee www.obs.messe.de Service category: Start page, following login www.obs.messe.de Service category: Contact management Ordering period: from 09.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Visitor data Jette Bösch Tel. +49 511 89-39000 fachbesucher-tickets@messe.de Enter into a dialogue with the right business partners and prospective customers: our matchmaking services generate productive business leads all year round.

Matchmaking services Contact management Match & Meet Post your own personal matchmaking profile, thus ensuring that you will be found by the relevant target audiences. Alternatively, you can choose our all-inclusive package: Match & Meet service enables you to actively contact other participants at the event. Our system will generate a list of contacts which match your profile. You can then schedule meetings with potential customers via the online appointments diary. ■ ■ Get to know business partners prior to the trade fair ■ ■ Optimum preparation for your participation in CeBIT ■ ■ Meet and manage important business contacts ■ ■ Cost: use for up to 3 weeks after the show: € 300; use for 3 days: € 99 Match & Meet Team Tel.

+49 511 89-34550 match&meet@messe.de E-mail campaigns and online lead generation Use our targeted marketing campaigns in order to forge contacts with B2B ­decision-makers.

■ ■ Before the show: address your target group and invite potential new customers to your stand. ■ ■ After the show: keep your target audience informed – all year round – about the products and services you have presented at CeBIT. ■ ■ Cost: we will quote on request for your individual needs Ordering period: all year round Sep. Oct. Nov. Dec. Jan. Feb. Mar. E-mail campaigns and online lead generation Deutsche Messe Interactive Team Tel. +49 511 33060111 kontakt@messe-interactive.de Lead management via AddLeads Oreste Mallus Tel. +49 511 89-32303 addleads@messe.de Already included in the marketing fee!

Thanks to our lead management services you will save time and resources during and after the show. You are then free to concentrate fully on the visitors at your stand – and we collect and collate the relevant attendee data. Ordering period: from 01.11.2014 to 20.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. www.obs.messe.de Service category: Contact management

Marketing Guide 2015 Efficient marketing services for exhibitors

12 13 CeBIT Guided Tours in 2015 Ordering period: from 15.09.2014 to 16.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Twice a day you will have the opportunity to present your product highlights and innovative solutions to potential customers for 10–15 minutes in each case.

The guided tours will reflect the thematic line-up of CeBIT 2015. ■ ■ Cost: free of charge We offer individuals as well as groups customized guided tours of CeBIT geared to their specific interests. ■ ■ Cost: from € 990 CeBIT Guided Tours in 2015 Regina Bayer-Frömelt Tel. +49 511 89-30993 regina.bayer-froemelt@messe.de Guided Tours Contact management Anke Robbers Tel. +49 511 89-31227 advertising@messe.de Sabina Kroll-Behrens Tel. +49 511 89-31256 advertising@messe.de www.obs.messe.de Service category: Supporting advertising & sponsoring With a proven efficacy rate of almost 75%, out-of-home media achieve a greater impact than other forms of advertising.

This allows you to focus on your target group(s) and minimize wastage. Extensive media data is available upon request. During CeBIT we organize themed guided tours which bring potential customers directly to your exhibition stand. Outdoor advertising Supporting advertising & sponsoring XL posters Advertising towers Ordering period: from 15.09.2014 to 05.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 05.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. The XL posters on the facades of the exhibition halls have a strong impact – whether viewed up close or seen from a distance.

■ ■ Use them to brand the hall where you are exhibiting in your corporate design, or simply to guide visitors to your hall. ■ ■ Size: various sizes available ■ ■ Cost: from € 4,800 media fee per XL poster, plus production costs Premium advertising sites offering 165 m² of display area ■ ■ Strategic placement on the Exhibition Grounds and in the entrance areas ■ ■ Size: 4.10 m x 4.10 m per side and 9.90 m high ■ ■ Cost: from € 13,200 media fee per tower, plus production costs Sanja Silovic Tel. +49 511 89-31107 advertising@messe.de

Marketing Guide 2015 Efficient marketing services for exhibitors

Outdoor advertising Supporting advertising & sponsoring Mega skywalk banners (West) Three-sided poster stands Big banners Promotions Ordering period: from 15.09.2014 to 05.02.2015 Sep.

Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 05.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 04.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 05.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. The perfect solution for product advertising, serial motifs and effective repetition ■ ■ Located on the side panels of Skywalk West, directly in the visitors’ field of vision. ■ ■ Size: 2.06 m wide x 2.40 m high ■ ■ Cost: € 1,900 media fee per banner, plus production costs These poster-size display panels grab the attention of passers-by, regardless of where they are looking or going.

■ ■ Simultaneous presence at ten different locations ■ ■ Size: DIN A0, 84 cm wide x 1.19 m high ■ ■ Cost: € 5,250 media fee, plus production costs, for a network of ten three-sided poster stands Strategically placed right by the entrance, your advertising message will be seen by a large number of visitors. ■ ■ Prominent placement makes your advertising hit the eye of the visitor ■ ■ Size: varies according to location ■ ■ Cost: from € 6,900, plus production costs You can also appeal personally to your target group via exclusive promotions. ■ ■ You can distribute product information or invitations to your target group in the form of flyers or give-aways ■ ■ We will reserve exclusive distribution locations for you in the entrance area and on the Exhibition Grounds ■ ■ Cost: from € 2,500 per promotion, excluding personnel costs 14 15 Anke Robbers Tel.

+49 511 89-31227 advertising@messe.de Sabina Kroll-Behrens Tel. +49 511 89-31256 advertising@messe.de www.obs.messe.de Service category: Supporting advertising & sponsoring Sanja Silovic Tel. +49 511 89-31107 advertising@messe.de

Marketing Guide 2015 Efficient marketing services for exhibitors

Our portfolio includes banner advertising (various attractive formats), mobile advertising via the native apps, as well as advertis­ ing in the CeBIT newsletter. The ideal way to stimulate the interest of potential customers worldwide and attract additional visitors to your stand. Online advertising Supporting advertising & sponsoring Leaderboard Billboard ad Super banner Ordering period: from 15.09.2014 to 16.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 16.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 16.03.2015 Sep. Oct. Nov.

Dec. Jan. Feb. Mar. Leaderboards achieve an enormous impact due to their size and positioning. They appear between the navigation bar and the content (and have the same width as the content). Leaderboards can be closed manually by the user. ■ ■ Output media: desktop and laptop ■ ■ Formats, sizes and costs: on request Eye-catching interspersed advertising in the content area of the page. The editorial content is shifted downwards. Thanks to its prominent positioning, this type of ad commands the attention of the user. ■ ■ Output media: desktop, laptop and tablet ■ ■ Formats, sizes and costs: on request Located directly above the content, the superbanner is a real eye-catcher.

This ­ premium placement is guaranteed to attract the full attention of your target audience.

■ ■ Output media: desktop, laptop, tablet and smartphone ■ ■ Formats, sizes and costs: on request 16 17 Katja Anssar Tel. +49 511 89-34314 advertising@messe.de Medium rectangle Ordering period: from 15.09.2014 to 16.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Standard banner in an ideal position on the web page. A major advantage: a medium rectangle can be displayed on all types of output device. ■ ■ Output media: desktop, laptop, tablet and smartphone ■ ■ Formats, sizes and costs: on request Search word marketing – website and apps Logo in the interactive hall layout map – website and apps The search function for exhibitors and products is a frequently used application.

By sponsoring individual search words (German and English) you can raise awareness of your company and products within your specific target audience. ■ ■ Output media: desktop, laptop, tablet and smartphone ■ ■ Formats, sizes and costs: on request ■ ■ Cost: € 1,000 Highlighting your stand in the hall layout map is a cost-effective way to attract attention.

■ ■ Output media: desktop, laptop, tablet and smartphone ■ ■ Size and format: 250 pixels wide, uncompressed PNG ■ ■ Cost: € 199 Ordering period: from 15.09.2014 to 20.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 20.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. www.obs.messe.de Service category: Supporting advertising & sponsoring

Marketing Guide 2015 Efficient marketing services for exhibitors

Special online advertising: Advertising via native apps (iOS/Android) and the CeBIT newsletter Supporting advertising & sponsoring 18 19 Katja Anssar Tel. +49 511 89-34314 advertising@messe.de www.obs.messe.de Service category: Supporting advertising & sponsoring Banner packages The CeBIT Apps are a perfect advertising medium immediately before and during the show.

Several banners are displayed in rotation. Two options are available: a banner linking users to your exhibitor listing (banner package) or a banner linking users to a special microsite (premium package). ■ ■ Placement: on the relevant app pages. ■ ■ Size and format: 640 pixels wide x 100 pixels high, uncompressed PNG ■ ■ Cost: from € 6,000 per app Ads in the CeBIT Newsletter The CeBIT Newsletter covers market trends and facts about the show, important services such as the exhibitor and product search facility, times of events taking place at CeBIT – and much more besides.

■ ■ Various ad formats and placement options ■ ■ Several issues focusing on different topic areas ■ ■ Approx. 240,000 subscribers ■ ■ Cost per advertisement and issue: from € 4,500 Ordering period: from 15.09.2014 to 30.01.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2013 to 30.01.2014 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Highlight tile An exclusive advertising opportunity for a single customer: integration of a tile ad into the home screen of the ordered app, including a link to your standard exhibitor listing or a mobile landing page.

■ ■ Placement: on the home screen of the app ■ ■ Sizes: 355 x 235 pixels and 710 x 470 pixels (Retina) ■ ■ Formats: JPG, GIF, PNG ■ ■ Cost: € 20,000 per app; € 30,000 for both apps Ordering period: from 15.09.2013 to 30.01.2014 Sep.

Oct. Nov. Dec. Jan. Feb. Mar. App-in-app concept By placing your individual content in a stand-alone context you will benefit from the traffic and awareness generated by the official CeBIT apps! The possibilities are virtually unlimited – for example, in the stand layout map (static, with zoom and bookmark options), events in the context of your CeBIT presentation, integration of videos, etc.

■ ■ Placement: stand-alone context (via a banner or highlight tile) ■ ■ Formats and sizes: will be quoted individually ■ ■ Costs: will be quoted upon request Ordering period: from 15.09.2013 to 30.01.2014 Sep. Oct. Nov. Dec. Jan. Feb. Mar.

An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers. Print advertising Supporting advertising & sponsoring Ads in the directory of exhibitors Logo and QR code in the directory of exhibitors Advertisements in the EBi printouts Advertisement in CeBIT NEWS Ordering period: from 18.08.2014 to 12.02.2015 Sep.

Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 18.08.2014 to 12.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. ■ ■ Print run: 8,000 copies ■ ■ Size of the directory: 120 mm wide, 215 mm high, bleed ■ ■ Cost: 1/2 page 4c € 1,400.00 1/1 page 4c € 2,100.00 A printed logo will attract additional attention to your company. With the aid of a QR code you can create a direct link to your website.

■ ■ Augment your printed ads with digital interaction ■ ■ Formats: JPG, TIFF, GIF, EPS ■ ■ Cost: € 199 for each logo Logo and QR code as a combined package: € 299 Printouts containing useful information about the exhibitors and their products and services are available at the EBi counters. (EBi = Electronic Visitor Information System.) ■ ■ Prominent placement of your brand name = more contacts ■ ■ Print run: 120,000 copies; dimensions: 160 x 22 mm ■ ■ File formats: .eps, .pdf, .ai, .tif; 300 ppi resolution ■ ■ Cost: will be quoted on request By placing an ad in the printed edition of CeBIT News you can attract attention and generate more visitor traffic at your stand.

We will be pleased to inform you about our competitively priced combined packages. Up-to-the-minute information about CeBIT will be presented in three issues. CeBIT News informs the international public about the latest trends, the conference program, etc. In addition, it provides an excellent medium for publicizing individual highlights (e.g. products, events, high-profile visitors to your exhibition stand, etc.).

■ ■ Publication dates: 16, 18 and 20 March 2015 ■ ■ Print run: 120,000 copies ■ ■ Cost: 1/1 page, 4c: € 18,000; 1/2 page, 4c: € 11,000; 1/2 page company profile (standardized listing): € 3,500 € Other formats and prices available on request Oreste Mallus Tel. +49 511 89-32303 GLOBIS@messe.de Advertisement in CeBIT NEWS www.obs.messe.de Service category: Supporting advertising & sponsoring IDG Business Media GmbH Regina Hermann Tel. +49 89 36086-384 rhermann@idgbusiness.de 20 21 Ordering period: from 01.10.2014 to 20.02.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 18.08.2014 to 12.02.2015 Sep.

Oct. Nov. Dec. Jan. Feb. Mar. ANZEIGE ANZEIGE ANZEIGE

Our sponsorship options enable you to present your company as a high-profile partner of the accompanying events and services at CeBIT. In this way you can access specific target audiences and gain additional attention. Sponsoring Supporting advertising & sponsoring Forums and conferences Press events and services Visitor services Ordering period: from 18.08.2014 to 09.01.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 18.08.2014 to 09.01.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Forums and conferences are top-quality platforms to discuss the innovations and developments within the ICT industry.

You have the option of sponsoring the following events: ■ ■ CeBIT Global Conferences ■ ■ Public Sector Parc Forum ■ ■ Municipal Marketplace Forum ■ ■ Industrial User Conference ■ ■ Planet Reseller ■ ■ Cost: on request Deutsche Messe offers a wide range of press services and events designed to make things as pleasant and efficient as possible for the approx. 4,000 international journalists attending the show. There are numerous possibilities for you to showcase your company – for example, by sponsoring the ■ ■ International Press Party ■ ■ Chill-In Party ■ ■ Key lanyards for journalists ■ ■ Press shuttles ■ ■ Cost: on request You can present your company as a friendly sponsor of exclusive services that help visitors get the most out of their time at the show: ■ ■ Premium Lounge , incl.

Premium Shuttles ■ ■ Visitors’ Lounge ■ ■ CeBIT Guided Tours ■ ■ Coffee-to-go cups ■ ■ Wi-Fi service at the Exhibition Grounds ■ ■ Cost: on request 22 23 VIP events & services The high-calibre VIP events at CeBIT offer an ideal opportunity to build networks and maintain business contacts in a pleasant atmosphere. You can team up with us as host to the international IT sector.

■ ■ BITKOM Executive Night ■ ■ Opening Ceremony at the Hannover Congress Centre ■ ■ CeBIT Executive Program ■ ■ Hermes Lounge ■ ■ VIP shuttle service ■ ■ Cost: on request Ordering period: from 18.08.2014 to 09.01.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 18.08.2014 to 09.01.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Carola Schaper Tel. +49 511 89-34315 sponsoring@messe.de www.obs.messe.de Service category: Supporting advertising & sponsoring

Ask our team of professionals to assist you with the preparation of your media events. Regardless of whether you are planning a press conference at the Exhibition Grounds or are interested in our streaming media services, we will be pleased to help and advise you.

Media consulting and media presence Press services Press conferences Streaming media/video production Trend spots Ordering period: from 15.09.2014 to 20.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 18.08.2014 to 09.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 16.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. We can help you arrange and organize your press conferences, either at your stand or in a conference room in the Convention Center.

■ ■ Advice on planning, coordinating and staging your events ■ ■ Full details circulated in the press conference schedule ■ ■ Optimum briefing for journalists ■ ■ Free of charge Alongside the technical production of your live or on-demand presentation we ­ can also assist you with all aspects of streaming media – e.g. technical and organizational questions in relation to the realization of your event. Decide in favour of an Internet broadcast – either live or on demand. ■ ■ Your event will reach a larger audience ■ ■ Video production featuring your exhibition stand ■ ■ Ideal advertising platform ■ ■ Cost: on request You send us information about your new products and services on display at your stand – and we will take care of everything else: ■ ■ Selection of the most interesting innovations by our specialist journalists ■ ■ Presentation in concise formats for the trade press and visitor media in Germany and abroad ■ ■ Integration of videos and photographs (please send YouTube link and/or images) ■ ■ Publication on cebit.com in the run-up to the show ■ ■ Free of charge 24 25 Press conferences Janina Schwarzkopf Tel.

+49 511 89-31011 janina.schwarzkopf@messe.de Streaming media/Trend spots Andrea Staude Tel. +49 511 89-31015 andrea.staude@messe.de www.obs.messe.de Service category: Press services Online press info boxes Press info boxes CeBIT Preview Ordering period: from 18.08.2014 to 20.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 20.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 19.12.2014 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Put your information online at cebit.com, where journalists and visitors can use it for their research.

■ ■ All information can be downloaded by users at any time. In addition, it is ­ distributed by e-mail to registered journalists ■ ■ File formats: texts as .doc or .rtf files; images as .jpg, .gif, .png or .tiff files, max. 1.2 MB (2,500 pixels) ■ ■ Cost: € 239 (flat rate) Press info boxes are available for renting at the centrally located Press Center on the Exhibition Grounds. ■ ■ Press packs, brochures, USB sticks, CDs and DVDs are all useful sources of ­ information for journalists ■ ■ We recommend that information is provided in German and English ■ ■ Cost: € 78 per press info box At this preview event in Hannover on 28 January 2015 you can present your company and product portfolio to journalists from all over the globe.

This will generate optimum media coverage for your company in advance of CeBIT 2015. ■ ■ One table and three barstools ■ ■ Option of erecting one roll-up banner per table ■ ■ Catering during the event ■ ■ Cost: from € 1,950 per table www.obs.messe.de Service category: Press services CeBIT Preview Lis Blume Tel. +49 511 89-31064 lis.blume@messe.de Online press info boxes Oreste Mallus Tel. +49 511 89-32303 GLOBIS@messe.de Press info boxes Heike Breuste Tel. +49 511 89-31606 heike.breuste@messe.de

Checklist 26 27 Invitation services & tickets OBS service category Cost I would like to order eTickets Invitation services & tickets Free Paper tickets Invitation services & tickets Free Invitation management for eTicket campaigns Invitation services & tickets Available at extra charge PREMIUM PASS Invitation services & tickets Available at extra charge Travel specials and overnight ­accommodation on request Available at extra charge Invitation cards Invitation services & tickets Free Visitor brochure Invitation services & tickets Free Mailing stickers with imprint Invitation services & tickets Available at extra charge DIN A1 poster Invitation services & tickets Free Online banners Invitation services & tickets Free Contact management OBS service category Cost I would like to order Presentation in the exhibitor and product search Company profile (ECMS) Free Company profile Company profile (ECMS) Free Product profile Company profile (ECMS) Free Exhibitor videos Company profile (ECMS) Free Visitor data OBS home page following login Free Lead management via AddLeads Contact management Available at extra charge Match & Meet Contact management Available at extra charge E-mail campaigns and online lead generation Contact management Available at extra charge CeBIT Guided Tours 2015 on request Free Supporting advertising & sponsoring OBS service category Cost I would like to order Outdoor advertising Supporting advertising & sponsoring Available at extra charge Online advertising Supporting advertising & sponsoring Available at extra charge Print advertising Supporting advertising & sponsoring Available at extra charge Ads in CeBIT NEWS on request Available at extra charge Sponsoring Supporting advertising & sponsoring Available at extra charge Press services OBS service category Cost I would like to order Consulting on press conferences Press services Free Streaming media/Video production Press services Available at extra charge Trend spots on request Free Online press info boxes Press services Available at extra charge Press info boxes Press services Available at extra charge CeBIT Preview on request Available at extra charge Exhibitor PR contacts Press services Free Media adresses Press services Free “Hot Topics” newsletter (“Themenservice aktuell”) Press services Free Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing the right media partner and making the initial contact.

Your innovations will then get the publicity they deserve! Facilitating media contacts Exhibitor PR contacts Important media addresses “Hot Topics” newsletter (“Themenservice aktuell”) Ordering period: from 15.09.2014 to 20.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 20.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: from 15.09.2014 to 16.03.2015 Sep. Oct. Nov. Dec. Jan. Feb. Mar. Publish your contact data on the CeBIT press server ■ ■ Year-round targeted contacts generated between your company and the right partners ■ ■ Simple search function for journalists ■ ■ Free of charge Ask for our detailed listing of accredited journalists as well as international trade journals.

■ ■ Names and addresses of news media available in an electronic file format ■ ■ Electronic file listing the journalists who have registered for this service ■ ■ Free of charge Tell the press about your innovative products, new trends and advanced ­applications. ■ ■ Newspapers and business journals, radio and TV ■ ■ Send your latest news to important publications by e-mail ■ ■ Printed copies can be picked up in the Press Center ■ ■ Free of charge Exhibitor PR contacts Claudia Eckardt Tel. +49 511 89-31604 claudia.eckardt@messe.de Important media addresses Heike Breuste Tel. +49 511 89-31606 heike.breuste@messe.de “Themenservice aktuell” Andrea Staude Tel.

+49 511 89-31015 andrea.staude@messe.de Press services

28 Deutsche Messe Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-32626 info@messe.de www.messe.de GB Printed in Germany 10/2014