Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business

 
Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Marketing Guide 2015
Efficient marketing
services for exhibitors

16 – 20 March 2015
Hannover ▪ Germany
cebit.com

                     New Perspectives in IT Business
                                                       1
Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
The four pillars for your success                                                                                                          Our services at a glance
 Start planning for your business success at CeBIT 2015 now! Our comprehensive service offerings have been designed specifically
 to help you achieve your aims. The right marketing activities can enhance the quantity and quality of the contacts you make at
 the show. Gain an overview of the communication activities available for CeBIT and achieve maximum impact before, during and
 after the event. The following four pillars are your passport to sustained success:

              Attract potential new
  c­ usto­mers to your stand – and                                                                                                         Invitation services & tickets
 invite your guests to CeBIT free                                                                           Attract additional visitor
         of charge. Get the business              Invitation                      Supporting                traffic to your stand.
        leads you are looking for by               services                       advertising               The professional display       Invitation campaigns and tickets             4
     ­consolidating and expanding                  & tickets                     & sponsoring               environment ensures a high
your customer base. Your visitor                                                                            concentration of potential     Exclusive services for your customers         5
       profile is something you can                                                                         buyers, thus minimizing
                                                                                                                                           Advertising materials for your invitations   6
                   actively influence.                                                                      any wasted coverage.

                Find and be found.                                                                          Get your message across to
               We have developed                                                                            the industry – and get your
       ­convenient ways of making                                                                           name in the media.             Contact management
                                                   Contact                           Press
         contact with trade visitors                                                                        Our professional press
                                                 management                         services
      before, during and after the                                                                          services will bring your
     show with a view to building                                                                           products to the attention
                                                                                                                                           Media listing                                8
     productive business relation­                                                                          of the relevant journalists.
               ships for the future.                                                                        We’re here to help!            Lead management                              10

                                                                                                                                           Matchmaking services                         11

 The 2015 Marketing Guide shows you how –                                                                                                  Guided Tours                                 12

 with handy symbols and information boxes

           T
            hese services or items are already covered by your                  Basic services are free, other options are
           stand rental charge or other obligatory charges                       ­chargeable.                                              Supporting advertising & sponsoring
           (e.g. marketing fee) – so you pay nothing extra.

           F urther optional services or items, available at                     arketing services that are particularly popular
                                                                                 M                                                         Outdoor advertising                          13
            extra cost                                                           with exhibitors
                                                                                                                                           Online advertising                           16

                                                                                                                                           Print advertising                            20
       Ordering period:                   Sep.        Oct.        Nov.    Dec.          Jan.        Feb.       Mar.
       from 01.12.2014 to 27.02.2015                                                                                                       Sponsoring                                   22

       The red boxes indicate the periods during which you can order the respective service (shown as calendar week).

       Online Customer Center for exhibitors at cebit.com
       Details on the services can be found at cebit.com in the Exhibitor Services area.
                                                                                                                                           Press services

       Online order service at www.obs.messe.de
       The 24/7 online ordering service is quick and convenient. However, if you have any technical questions,                             Media consulting and media presence          24
       our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: obs@messe.de
                                                                                                                                           Facilitating media contacts                  26

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Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Invitation services & tickets
             Invitation campaigns and tickets                                                                                                                                                                                                                                                       Exclusive services for your customers
             Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over one third more                                                                                                                                                         Our services enable you to make your customer’s visit to CeBIT as pleasant and convenient as possible.
             visitors to their stands than exhibitors who decide not to invite any guests.

             eTickets                                                                                                                                                                                                                                                                               PREMIUM PASS
         y                                                                                                                                                                                               Ideal for low-cost, large-scale invitation mailing campaigns.                                                                               ■■ Day ticket entitling the pass holder to free admission to CeBIT
  Alread
              Nicht ausschneiden! Nur gültig als DIN-A4-                                                                                                    Do not cut out ! Ticket valid only in A4
              Ticket / e-Ticket vor Nässe schützen                                                                                                          format/letter size / Keep your eTicket dry

        ed in                                                                                                                                                                                                                                                                                         Premium Pass 2015
 includ ting                                                                                                                                                                                             ■■ After receiving your order we will send you an Excel list with your eTicket                                                              ■■ Exclusive shuttle service, use of the PREMIUM LOUNGE as well as cloakroom and
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      fee        Öffnungszeiten/Opening hours: 16 – 20 March 2015, 9.00 – 18.00 h
                                                                                                                                                                    Tagesticket
                                                                                                                                                                     Day Ticket                             codes (1 eTicket code per ticket). Your guests simply click on the code to                                                                  left-luggage facilities at all entrances (for the pass holder and one accompanying
                                                                                                                                                                                      12345678901234

                Zeile1 Zeile1 Zeile1 Zeil
                Zeile2 Zeile2 Zeile2 Zeil
                                                                                            CeBIT 2015                                                                                                      register their ticket online, and we will e-mail them their eTicket to be printed out                                                       person for the entire duration of CeBIT)
                Zeile3 Zeile3 Zeile3 Zeil                                                    16 – 20 March 2015
                Zeile4 Zeile4 Zeile4 Zeil
                Zeile5 Zeile5 Zeile5 Zeil
                                                                                             Hannover ▪ Germany
                                                                                                                                                                                                         ■■ E-mailings save time and postage costs                                                                 New Perspectives in iT Business   ■■ Cost: € 150
                                                                                                                                                                                                         ■■ Each eTicket is valid for one day
                                                                                                                                                                                                         ■■ Size: 210 x 297 mm. Personalized imprints are an option
                                                                                                                                               New Perspectives in IT Business

               Registriert ist / Registered is:
                                                                                                                                                                                                                                                                                                     Ordering period:                                 Sep.       Oct.       Nov.       Dec.       Jan.         Feb.      Mar.
               Max Mustermann
               Karlsruher Str. 4, 30880 Laatzen
               Eingelöster Registrierungscode / Registered Ticket Code R xxxx xxx xxx 45g                                                                                 12345678901234
                                                                                                                                                                                                         ■■ Can be ordered as from mid-August; available as from mid-December                        from 03.11.2013 to 09.03.2015
                  Topic Clusters                                              job and career at CeBIT
                                                                              (Hall 9)
                                                                                                           Eingang
                                                                                                           Entrance
                                                                                                                                              1. Das Ticket ist nur gültig für einmaligen Eintritt.

                                                                                                                                              2. Das Ticket wird bei Verkauf oder Erwerb sowie
                                                                                                                                                                                                         ■■ Cost: 20 tickets per m² for exhibitors and 300 tickets for co-exhibitors
                         Digital Business Solutions
                                                                                                                                                 Verlassen der Veranstaltung ungültig.

                                                                                                                                                                                                            (sum total of paper and eTickets) are already included in the marketing fee
                         (Halls 2, 4, Pavilions 32, 33)                       CODE_n15 – Into the          Informations-Centrum

                                                                                                                                                                                                                                                                                                    Travel specials and overnight accommodation
                                                                              Internet of Things           Information Center
                         ECM, Input / Output Solutions                        (Hall 16)
                         (Hall 3)                                                                          Convention Center
                                                                                                                                              3. Die Benutzung des e-Tickets unterliegt der
                                                                              PSI PROMOTION WORLD                                                beim Registrieren akzeptierten Einwilligung zur
                         ERP, CRM, BI & Commerce                              (Hall 23)                    Haus der Nationen
                         (Hall 5)
                                                                                                           House of Nations
                                                                                                                                                 Datenverarbeitung, einsehbar unter
                         Global Business IT /                         Conference & Lounge Area                                                   www.cebit.de und ist auch als Schwarz-Weiß-
                         International Business Area                                                       Aussteller Service Center
                         (Hall 6)                                             CeBIT Global Conferences     Exhibitor Service Center              Ausdruck gültig.
                                                                              (Hall 8)                     Presse-Centrum
                         Business Security

                                                                                                                                                                                                          Sep.       Oct.        Nov.       Dec.        Jan.       Feb.       Mar.
                         (Hall 6)                                             CeBIT Executive Club         Press Center

                 Ordering period:
                                                                                                                                              1. This ticket is only valid for one admission.

                                                                                                                                                                                                                                                                                                                                                     We have negotiated some special travel deals for visitors planning to attend
                                                                              (Hall 8)
                         Research & Innovation                                                             NORD/LB forum
                         (Hall 9)
                                                                                                                                              2. The ticket becomes invalid if sold or purchased
                         DatacenterDynamics@CeBIT                                                                                                as well as on departure from the exhibition.
                                                                      Central Chinese Pavilion

                 from 18.08.2014 to 20.03.2015
                         (Hall 12)
                                                                      (Hall 6)
                         Communication & Networks                                                                                             3. The use of eTickets is subject to our Consent

                                                                                                                                                                                                                                                                                                                                                     CeBIT 2015. Tell your customers about these deals when you invite them to the
                         (Hall 13)
                                                                                                                                                 Declaration, which the visitor accepts at the time
                  Special Displays                                                                                                               of registration, and which can be viewed by
                         Public Sector Parc
                                                                                                                                                 going to www.cebit.de and is also valid as a black-
                         (Hall 7)                                                                                                                and-white printout.

                                                                                                                                                                                                                                                                                                                                                     show – for example, rail fares to Hannover starting at € 99 for travel within Germany
                         Planet Reseller
                         (Hall 14 / 15)
                         Global Sourcing Area
                         (Halls 15, 16, 17)

                                                                                                                                                                                                                                                                                                                                                     and special Lufthansa deals on international flights. More information at
                         IT enables

             Paper tickets
                         (Hall 12)
                         CeBIT SCALE 11
                         Create – Develop –
                         Elaborate – Found
                         (Hall 11)                                                                                                            Anreise zum Messegelände Hannover
                                                                                                                                              Arrival at Hannover’s Exhibition Grounds
                                                                                                                                              Für Ihre Reiseplanung bieten wir Ihnen umfangreiche
                                                                                                                                              Informationen und Recherchemöglichkeiten, um Ihre
                                                                                                                                                                                                                                                                                                                                                     www.cebit.de/en/special-travel-deals
         y                                                                                                                                                                                               Ideal for handing over in person or sending by post: a sophisticated way to invite
  Alread Fachbesucher-Ticket/Complimentary Ticket
                                                                                                                                              Reise nach Hannover und Ihren Aufenthalt effektiv
                                                                                                                                              vorzubereiten.
                                                                                                                                       Tagesticket
        ed in
               Erst nach Registrierung unter www.cebit.de/ticketregistrierung gültig.
                                                                                                                                                                                 TICKET
 includ ting
                                                                                                                                           This section offers you detailed information and
               Registration under www.cebit.de/ticketregistration required.                                                             Daysearch
                                                                                                                                             Ticket
                                                                                                                                                  facilities for planning your journey to

                                                                                                                                                                                                         your guests.
               Öffnungszeiten/Opening hours: 16 – 20 March 2015, 9.00 – 18.00 h

                                                                                                                                                                                                                                                                                                                                                     Suitable accommodation can be booked online at:
                                                                                                                                              Hannover and making your stay a pleasant one.

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                  10/2014 ▪ Änderungen vorbehalten/Modifications reserved ▪ 141001                                                            www.cebit.de/de/anreise-aufenthalt
                                                                                                                                              www.cebit.de/en/travel-stay

      fee 16 – 20 March 2015                                                                                                                                                                             ■■ Your guests must register their tickets online (the registration data is then
                 Hannover ▪ Germany
                 Partner Country 2015 – China
                                                                                                                                                                                                                                                                                                                                                     www.hannover.de/hotels/cebit
                                                                                                                                                                                                            ­available via OBS, see p. 10)
                                                                                                                  New Perspectives in IT Business
                                                                                                                                                                                                         ■■ Each paper ticket is valid for one day                                                   Ordering period:                                 Sep.       Oct.       Nov.       Dec.       Jan.         Feb.      Mar.
                                                                                                                                                                                                         ■■ Size: 189 x 82.5 mm; weight: approx. 2.5 g                                               from 01.09.2014 to 20.03.2015
                                                                                                                                                                                                         ■■ Can be ordered from mid-August; available as from mid-December; customized
                                                                                                                                                                                                             imprints must be ordered by 12.02.2014
                                                                                                                                                                                                         ■■ Cost: 20 tickets per m² for exhibitors and 300 tickets for co-exhibitors
                                                                                                                                                                                                             (sum total of paper and eTickets) are already included in the marketing fee

                 Ordering period:                                                                                                                                                                         Sep.       Oct.        Nov.       Dec.        Jan.       Feb.       Mar.
                 from 18.08.2014 to 25.02.2014

             Invitation management for eTicket campaigns
                                                                                                                                                                                                         Generate more visitor traffic to your stand – and more sales opportunities – with a
                                                                                                                                                                                                         targeted invitation campaign. We’ll prepare e-mail invitations with integrated eTicket
                                                                                                                                                                                                         codes and distribute them to your customers, contacts and business partners.
                                                                                                                                                                                                         ■■ Advertise your company logo and up to three of your product innovations
                                                                                                                                                                                                         ■■ 3 distribution options: up to 1,000, 5,000 or 10,000 of your contacts
                                                                                                                                                                                                         ■■ Mailings professionally created on the basis of the CeBIT layout                                       Complimentary admission tickets            Invitation management                      Travel specials and overnight
                                                                                                                                                                                                         ■■ Languages: D-German, GB-English, F-French, I-Italian, NL-Dutch, PL-Polish,                             Jette Bösch                                Media-Service                              accommodation
                                                                                                                                                                                                            E-Spanish                                                                                              Tel. +49 511 89-39000                      Tel. +49 511 89-35550                      Incoming Service
                                                                                                                                                                                                                                                                                                                   fachbesucher-tickets@messe.de              media-service@content.cebit.de             Tel. +49 511 89-0
                                                                                                                                                                                                         ■■ Feedback on mailing distribution
                                                                                                                                                                                                                                                                                                                                                                                                         incoming@messe.de
                                                                                                                                                                                                         ■■ Cost: from € 350
                                                                                                                                                                                                                                                                                                                                                                                                         Premium Pass Team
                                                                                                                                                                                                                                                                                                     www.obs.messe.de                                                                                    Tel. +49 511 89-30600
                 Ordering period:                                                                                                                                                                         Sep.       Oct.        Nov.       Dec.        Jan.       Feb.       Mar.
                                                                                                                                                                                                                                                                                                     Service category: Invitation services & tickets                                                     PremiumPass_cebit@messe.de
                 from 18.08.2014 to 02.02.2015

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Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Invitation services & tickets
Advertising materials for your invitations
Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to
attend the show on the basis of a personal invitation.

Invitation card                                                                                                                                       Mailing stickers with imprint
                                                               Send invitations to your customers and use the inside for your personalized imprint.                                                                                      Use the mailing stickers for your day-to-day business mail.
    Einladung / Invitation
                                                               ■■ You can add your own imprint using a copier or (laser) printer
                                                                                                                                                         Weʼll be there:                                                                 With imprint “We’ll be there: Hall XX, Stand YY”:
    16 – 20 March 2015
    Hannover ▪ Germany                                                                                                                                   Hall XX, Stand YY                                                               ■■ Size: 60 x 40 mm
    cebit.com                                                  ■■ Include a visitor brochure or complimentary ticket
                                                                                                                                                         16 – 20 March 2015 ▪ Hannover ▪ Germany
                                                               ■■ Size: 210 x 100 mm; weight: 8 g;                                                       cebit.com
                                                                                                                                                                                                                                         ■■ Languages: D-German, GB-English
                                                               ■■ Language: bilingual, D-German/GB-English                                                                                                                               ■■ Cost: € 48.00 for 1,000 stickers
                                                               ■■ Free of charge
                             New Perspectives in IT Business

 Ordering period:                                               Sep.      Oct.        Nov.      Dec.        Jan.       Feb.      Mar.
 from 01.11.2014 to 02.03.2015                                                                                                                         Ordering period:                                                                   Sep.       Oct.          Nov.       Dec.          Jan.   Feb.   Mar.
                                                                                                                                                       from 01.11.2014 to 12.02.2015
Visitor guide
                                                                                                                                                      DIN A1 poster
    CeBIT 2015
                                                               Send the visitor guide to your customers. It contains important information
                                                               on CeBIT, the focus topics, opening times and prices.
    Visitor Guide

                                                                                                                                                                                                                                         Attract attention to your presence at CeBIT.
    16 – 20 March 2015
                                                                                                                                                        IT. Business. 100 %.
                                                               ■■ Size: 100 x 210 mm; weight: 13 g; number of pages: 8;
    Hannover ▪ Germany
    New Perspectives
    in IT Business
                                                                                                                                                                                                                                         ■■ Language: GB-English
    cebit.com
                                                               ■■ Languages: D-German, GB-English, F-French, I-Italian, E-Spanish, CHN-Chinese          CeBIT                                                                            ■■ Size: DIN A1: 594 x 841 mm
                                                                                                                                                        16 – 20 March 2015

                                                               ■■ Also available as a PDF file, so it can be sent as a link per e-mail
                                                                                                                                                        Hannover ▪ Germany
                                                                                                                                                        cebit.com                                                                        ■■ Free of charge
                                                               ■■ Free of charge

 Ordering period:                                               Sep.      Oct.        Nov.      Dec.        Jan.       Feb.      Mar.
 from 01.11.2014 to 02.03.2015
                                                                                                                                                                                       New Perspectives in IT Business

                                                                                                                                                       Ordering period:                                                                   Sep.       Oct.          Nov.       Dec.          Jan.   Feb.   Mar.
                                                                                                                                                       from 01.11.2014 to 02.03.2015

                                                                                                                                                      Online banner
                                                                                                                                                      We’ll be there:                                                                    Place a banner on your own homepage to publicize your presence at the show.
                                                                                                                                                      Hall XX, Stand YY
                                                                                                                                                         16 – 20 March 2015 ▪ Hannover ▪ Germany                                         ■■ The banner will be created automatically using your order and customer
                                                                                                                                                      We’ll be there: Hall XX, Stand YY
                                                                                                                                                                                                                                            ID number. It will include your hall and stand data
                                                                                                                                                                                               16 – 20 March 2015 ▪ Hannover ▪ Germany   ■■ A link will be generated that leads to your exhibitor data
                                                                                                                                                                                                                                         ■■ Size: 468 x 60 pixels, 234 x 60 pixels
                                                                                                                                                                                                                                         ■■ Free of charge

                                                                                                                                                       Ordering period:                                                                   Sep.       Oct.          Nov.       Dec.          Jan.   Feb.   Mar.
                                                                                                                                                       from 01.11.2014 to 10.03.2015

                                                                                                                                                                                            Maren Franke                                                    www.obs.messe.de
                                                                                                                                                                                            Tel. +49 511 89-31234                                           Service category:
                                                                                                                                                                                            maren.franke@messe.de                                           Invitation services & tickets

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Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Contact management
            Media listing
            Make your presence felt and showcase your company, products and services before, during and after CeBIT 2015.

            Exhibitor and product search                                                                                                                Exhibitor videos
         y                                             Put your company data online, together with key information about your stand and                 y                                   Videos are an effective form of advertising – the ideal way to generate sustained
  Alread                                                                                                                                         Alread
        ed in                                                                                                                                          ed in
 includ ting                                           your products and services, and reap the benefits – 365 days a year!                     includ ting                                 interest in your products and solutions among (potential) customers. Your videos
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      fee                                              ■■ Online exhibitor/product search facility at cebit.com                                      fee                                    can be posted free of charge on cebit.com.
                                                       ■■ Your data can be accessed via the EBi information terminals at the                                                                ■■ Video format: Flash (flv) and mp4
                                                          Exhibition Grounds                                                                                                                ■■ max. 60 MB
                                                       ■■ Your data is also displayed in native apps                                                                                        ■■ Length: max. 5 minutes
                                                       ■■ Your customers and visitors will be guided straight to your stand!                                                                ■■ Cost: already included in the marketing fee
                                                       ■■ Cost: already included in the marketing fee

                                                        Sep.       Oct.       Nov.       Dec.       Jan.       Feb.      Mar.                                                                Sep.       Oct.         Nov.      Dec.      Jan.       Feb.      Mar.
                Ordering period: all year round                                                                                                           Ordering period: all year round

            Company profile
            y                                          Present a comprehensive profile of your company online:
  Alread
    c lu d ed in
 in              g                                     ■■ Brief profile of your company, together with your corporate logo and a title image
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        fee                                            ■■ Link to your own website
                                                       ■■ Names of partner enterprises and subsidiaries
                                                       ■■ Opportunity to show company video
                                                       ■■ Facility for downloading further information in PDF format
                                                       ■■ Cost: already included in the marketing fee

                                                        Sep.       Oct.       Nov.       Dec.       Jan.       Feb.      Mar.
                Ordering period: all year round

            Product profiles
  Alread
         y                                             Your chance to showcase your products and services online:
        ed in
 includ ting                                           ■■ Unlimited number of product descriptions. Precondition: you must manage and
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      fee                                                 update these descriptions via the Exhibitor Content Management System (ACMS)
                                                       ■■ Product illustrations/photos ready to download
                                                       ■■ Opportunity to show product videos
                                                       ■■ Listing/Inclusion in max. 4 product groups for each product description
                                                       ■■ Opportunity to highlight product innovations and R&D projects
                                                       ■■ Cost: already included in the marketing fee

                                                                                                                                                          Media-Service                                        www.obs.messe.de
                                                        Sep.       Oct.       Nov.       Dec.       Jan.       Feb.      Mar.
                                                                                                                                                          Tel. +49 511 89-35550                                Service category:
                Ordering period: all year round                                                                                                           media-service@content.cebit.de                       Company profile (ECMS)

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Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Contact management                                                                                                                       Contact management
        Lead management                                                                                                                          Matchmaking services
         Thanks to our lead management services you will save time and resources during and after the show. You are then free to                 Enter into a dialogue with the right business partners and prospective customers: our matchmaking services generate productive
         concentrate fully on the visitors at your stand – and we collect and collate the relevant attendee data.                                business leads all year round.

         Visitor data                                                                                                                            Match & Meet

  Alread
         y                                            Five weeks before the opening of CeBIT the registration data of complimentary                                                          Post your own personal matchmaking profile, thus ensuring that you will be found by
        ed in
 includ ting                                          ticket holders (updated on a daily basis) will be available via our OBS service. Approx.                                               the relevant target audiences. Alternatively, you can choose our all-inclusive package:
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      fee                                             one week after the show you will receive details of the tickets actually used.                                                         Match & Meet service enables you to actively contact other participants at the event.
                                                      ■■ You can arrange appointments at your stand in advance and follow up promising                                                       Our system will generate a list of contacts which match your profile. You can then
                                                         leads after the trade fair                                                                                                          schedule meetings with potential customers via the online appointments diary.
                                                      ■■ Excel list on OBS can be downloaded                                                                                                 ■■ Get to know business partners prior to the trade fair
                                                      ■■ Cost: already included in the marketing fee                                                                                         ■■ Optimum preparation for your participation in CeBIT
                                                                                                                                                                                             ■■ Meet and manage important business contacts
                                                                                                                                                                                             ■■ Cost: use for up to 3 weeks after the show: € 300; use for 3 days: € 99

                                                        Sep.       Oct.       Nov.       Dec.        Jan.       Feb.       Mar.                   Ordering period:                            Sep.       Oct.       Nov.       Dec.        Jan.       Feb.       Mar.
          Ordering period: from 09.02.2015
                                                                                                                                                  from 01.11.2014 to 20.03.2015

                                                                                                                                                 E-mail campaigns and online lead generation
         Lead management via AddLeads                                                                                                                                                        Use our targeted marketing campaigns in order to forge contacts with
                                                                                                                                                                                             B2B ­decision-makers.
                                                       Via our AddLeads app you have the option of defining electronic lead sheets                                                           ■■ Before the show: address your target group and invite potential new customers
                                                       via a web-based portal. Designed for installation on mobile devices, this app                                                            to your stand.
                                                       enables you to collect and manage visitor data by scanning business cards                                                             ■■ After the show: keep your target audience informed – all year round – about the
                                                       and/or the barcodes on the complimentary admission tickets.                                                                              products and services you have presented at CeBIT.
                                                       ■■ Efficient generation, qualification and follow-up of your business leads                                                           ■■ Cost: we will quote on request for your individual needs
                                                       ■■ Comprehensive and individually configurable reporting
                                                       ■■ Cost: from € 349

                                                                                                                                                                                              Sep.       Oct.       Nov.       Dec.        Jan.       Feb.       Mar.
                                                                                                                                                  Ordering period: all year round

          Ordering period:                              Sep.       Oct.       Nov.       Dec.        Jan.       Feb.       Mar.
          from 18.08.2014 to 20.03.2015

                          Visitor data                                                  Lead management via AddLeads
                          Jette Bösch                                                   Oreste Mallus
                          Tel. +49 511 89-39000                                         Tel. +49 511 89-32303
                          fachbesucher-tickets@messe.de                                 addleads@messe.de
                                                                                                                                                  Match & Meet Team                        E-mail campaigns and online lead generation            www.obs.messe.de
              www.obs.messe.de                                             www.obs.messe.de                                                       Tel. +49 511 89-34550                    Deutsche Messe Interactive Team                        Service category:
              Service category:                                            Service category:                                                      match&meet@messe.de                      Tel. +49 511 33060111                                  Contact management
              Start page, following login                                  Contact management                                                                                              kontakt@messe-interactive.de

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Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Contact management                                                                                                              Supporting advertising & sponsoring
Guided Tours                                                                                                                    Outdoor advertising
During CeBIT we organize themed guided tours which bring potential customers directly to your exhibition stand.                 With a proven efficacy rate of almost 75 %, out-of-home media achieve a greater impact than other forms of advertising.
                                                                                                                                This allows you to focus on your target group(s) and minimize wastage. Extensive media data is available upon request.

CeBIT Guided Tours in 2015                                                                                                      XL posters
                                            Twice a day you will have the opportunity to present your product highlights and                                                The XL posters on the facades of the exhibition halls have a strong impact – whether
                                            innovative solutions to potential customers for 10 – 15 minutes in each case. The                                               viewed up close or seen from a distance.
                                            guided tours will reflect the thematic line-up of CeBIT 2015.                                                                   ■■ Use them to brand the hall where you are exhibiting in your corporate design, or
                                                                                                                                                                               simply to guide visitors to your hall.
                                            ■■ Cost: free of charge
                                                                                                                                                                            ■■ Size: various sizes available
                                                                                                                                                                            ■■ Cost: from € 4,800 media fee per XL poster, plus production costs
                                            We offer individuals as well as groups customized guided tours of CeBIT geared to
                                            their specific interests.                                                            Ordering period:                            Sep.       Oct.       Nov.        Dec.      Jan.       Feb.      Mar.
                                                                                                                                 from 15.09.2014 to 05.02.2015
                                            ■■ Cost: from € 990
                                                                                                                                Advertising towers
                                                                                                                                                                            Premium advertising sites offering 165 m² of display area
 Ordering period:                            Sep.       Oct.          Nov.   Dec.        Jan.       Feb.      Mar.                                                          ■■ Strategic placement on the Exhibition Grounds and in the entrance areas
 from 15.09.2014 to 16.02.2015                                                                                                                                              ■■ Size: 4.10 m x 4.10 m per side and 9.90 m high
                                                                                                                                                                            ■■ Cost: from € 13,200 media fee per tower, plus production costs

                                                                                                                                 Ordering period:                            Sep.       Oct.       Nov.        Dec.      Jan.       Feb.      Mar.
                                                                                                                                 from 15.09.2014 to 05.02.2015

                                                                                                                                               Anke Robbers                            Sabina Kroll-Behrens                       Sanja Silovic
                                                                                                                                               Tel. +49 511 89-31227                   Tel. +49 511 89-31256                      Tel. +49 511 89-31107
                                                                                                                                               advertising@messe.de                    advertising@messe.de                       advertising@messe.de
               CeBIT Guided Tours in 2015
               Regina Bayer-Frömelt                                                                                              www.obs.messe.de
               Tel. +49 511 89-30993                                                                                             Service category:
               regina.bayer-froemelt@messe.de                                                                                    Supporting advertising & sponsoring

12                                                                                                                                                                                                                                                            13
Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Supporting advertising & sponsoring
Outdoor advertising

Mega skywalk banners (West)
                                 The perfect solution for product advertising, serial motifs and effective repetition
                                 ■■ Located on the side panels of Skywalk West, directly in the visitors’ field of vision.
                                 ■■ Size: 2.06 m wide x 2.40 m high
                                 ■■ Cost: € 1,900 media fee per banner, plus production costs

 Ordering period:                 Sep.       Oct.        Nov.       Dec.        Jan.        Feb.       Mar.                  Big banners
 from 15.09.2014 to 05.02.2015
                                                                                                                                                                    Strategically placed right by the entrance, your advertising message will be seen by a
Three-sided poster stands                                                                                                                                           large number of visitors.
                                                                                                                                                                    ■■ Prominent placement makes your advertising hit the eye of the visitor
                                 These poster-size display panels grab the attention of passers-by, regardless of                                                   ■■ Size: varies according to location
                                 where they are looking or going.                                                                                                   ■■ Cost: from € 6,900, plus production costs
                                 ■■ Simultaneous presence at ten different locations
                                 ■■ Size: DIN A0, 84 cm wide x 1.19 m high
                                 ■■ Cost: € 5,250 media fee, plus production costs, for a network of ten three-sided
                                    poster stands

                                                                                                                             Ordering period:                        Sep.       Oct.       Nov.        Dec.       Jan.       Feb.      Mar.
                                                                                                                             from 15.09.2014 to 05.02.2015
 Ordering period:                 Sep.       Oct.        Nov.       Dec.        Jan.        Feb.       Mar.
 from 15.09.2014 to 05.02.2015
                                                                                                                             Promotions
                                                                                                                                                                    You can also appeal personally to your target group via exclusive promotions.
                                                                                                                                                                    ■■ You can distribute product information or invitations to your target group in the
                                                                                                                                                                       form of flyers or give-aways
                                                                                                                                                                    ■■ We will reserve exclusive distribution locations for you in the entrance area and
                                                                                                                                                                       on the Exhibition Grounds
                                                                                                                                                                    ■■ Cost: from € 2,500 per promotion, excluding personnel costs

                                                                                                                             Ordering period:                        Sep.       Oct.       Nov.        Dec.       Jan.       Feb.      Mar.
                                                                                                                             from 15.09.2014 to 04.03.2015

                                                                                                                                           Anke Robbers                        Sabina Kroll-Behrens                        Sanja Silovic
                                                                                                                                           Tel. +49 511 89-31227               Tel. +49 511 89-31256                       Tel. +49 511 89-31107
                                                                                                                                           advertising@messe.de                advertising@messe.de                        advertising@messe.de

                                                                                                                              www.obs.messe.de
                                                                                                                              Service category:
                                                                                                                              Supporting advertising & sponsoring

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Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Supporting advertising & sponsoring
Online advertising
Our portfolio includes banner advertising (various attractive formats), mobile advertising via the native apps, as well as advertis­
ing in the CeBIT newsletter. The ideal way to stimulate the interest of potential customers worldwide and attract additional
visitors to your stand.

Leaderboard                                                                                                                            Medium rectangle
                                              Leaderboards achieve an enormous impact due to their size and positioning. They                                                    Standard banner in an ideal position on the web page. A major advantage: a medium
                                              appear between the navigation bar and the content (and have the same width as the                                                  rectangle can be displayed on all types of output device.
                                              content). Leaderboards can be closed manually by the user.                                                                         ■■ Output media: desktop, laptop, tablet and smartphone
                                              ■■ Output media: desktop and laptop                                                                                                ■■ Formats, sizes and costs: on request
                                              ■■ Formats, sizes and costs: on request

                                                                                                                                        Ordering period:                          Sep.       Oct.         Nov.      Dec.       Jan.       Feb.       Mar.
                                                                                                                                        from 15.09.2014 to 16.03.2015

 Ordering period:                              Sep.       Oct.        Nov.       Dec.       Jan.        Feb.      Mar.
 from 15.09.2014 to 16.03.2015                                                                                                         Search word marketing            – website and apps
                                                                                                                                                                                 The search function for exhibitors and products is a frequently used application. By
Billboard ad                                                                                                                                                                     sponsoring individual search words (German and English) you can raise awareness of
                                              Eye-catching interspersed advertising in the content area of the page.                                                             your company and products within your specific target audience.
                                              The editorial content is shifted downwards. Thanks to its prominent                                                                ■■ Output media: desktop, laptop, tablet and smartphone
                                              positioning, this type of ad commands the attention of the user.                                                                   ■■ Formats, sizes and costs: on request
                                              ■■ Output media: desktop, laptop and tablet                                                                                        ■■ Cost: € 1,000
                                              ■■ Formats, sizes and costs: on request

                                                                                                                                        Ordering period:                          Sep.       Oct.         Nov.      Dec.       Jan.       Feb.       Mar.
                                                                                                                                        from 15.09.2014 to 20.02.2015

                                                                                                                                       Logo in the interactive hall layout map           – website and apps
                                                                                                                                                                                 Highlighting your stand in the hall layout map is a cost-effective way to attract
 Ordering period:                              Sep.       Oct.        Nov.       Dec.       Jan.        Feb.      Mar.
 from 15.09.2014 to 16.03.2015                                                                                                                                                   attention.
                                                                                                                                                                                 ■■ Output media: desktop, laptop, tablet and smartphone
Super banner                                                                                                                                                                     ■■ Size and format: 250 pixels wide, uncompressed PNG
                                                                                                                                                                                 ■■ Cost: € 199
                                              Located directly above the content, the superbanner is a real eye-catcher.
                                              This ­premium placement is guaranteed to attract the full attention of your target
                                              audience.
                                              ■■ Output media: desktop, laptop, tablet and smartphone
                                              ■■ Formats, sizes and costs: on request

                                                                                                                                        Ordering period:                          Sep.       Oct.         Nov.      Dec.       Jan.       Feb.       Mar.
                                                                                                                                        from 15.09.2014 to 20.02.2015

                                                                                                                                                      Katja Anssar                                  www.obs.messe.de
 Ordering period:                              Sep.       Oct.        Nov.       Dec.       Jan.        Feb.      Mar.                                Tel. +49 511 89-34314                         Service category:
 from 15.09.2014 to 16.03.2015                                                                                                                        advertising@messe.de                          Supporting advertising & sponsoring

16                                                                                                                                                                                                                                                                   17
Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
Supporting advertising & sponsoring
Special online advertising:
Advertising via native apps (iOS/Android) and the CeBIT newsletter

Banner packages
                                 The CeBIT Apps are a perfect advertising medium immediately before and during
                                 the show. Several banners are displayed in rotation.
                                 Two options are available: a banner linking users to your exhibitor listing (banner
                                 package) or a banner linking users to a special microsite (premium package).
                                 ■■ Placement: on the relevant app pages.
                                 ■■ Size and format: 640 pixels wide x 100 pixels high, uncompressed PNG
                                 ■■ Cost: from € 6,000 per app

 Ordering period:                 Sep.       Oct.       Nov.       Dec.        Jan.       Feb.       Mar.
 from 15.09.2013 to 30.01.2014

Highlight tile
                                 An exclusive advertising opportunity for a single customer: integration of a tile ad
                                 into the home screen of the ordered app, including a link to your standard exhibitor
                                 listing or a mobile landing page.
                                 ■■ Placement: on the home screen of the app
                                 ■■ Sizes: 355 x 235 pixels and 710 x 470 pixels (Retina)
                                 ■■ Formats: JPG, GIF, PNG
                                 ■■ Cost: € 20,000 per app; € 30,000 for both apps

                                                                                                                         Ads in the CeBIT Newsletter
 Ordering period:                 Sep.       Oct.       Nov.       Dec.        Jan.       Feb.       Mar.
 from 15.09.2013 to 30.01.2014                                                                                                                                  The CeBIT Newsletter covers market trends and facts about the show, important
                                                                                                                                                                services such as the exhibitor and product search facility, times of events taking
                                                                                                                                                                place at CeBIT – and much more besides.
                                                                                                                                                                ■■ Various ad formats and placement options
                                                                                                                                                                ■■ Several issues focusing on different topic areas
App-in-app concept                                                                                                                                              ■■ Approx. 240,000 subscribers
                                                                                                                                                                ■■ Cost per advertisement and issue: from € 4,500
                                 By placing your individual content in a stand-alone context you will benefit from the
                                 traffic and awareness generated by the official CeBIT apps! The possibilities are
                                 virtually unlimited – for example, in the stand layout map (static, with zoom and
                                 bookmark options), events in the context of your CeBIT presentation, integration of
                                 videos, etc.                                                                             Ordering period:                       Sep.       Oct.         Nov.      Dec.       Jan.       Feb.      Mar.
                                 ■■ Placement: stand-alone context (via a banner or highlight tile)                       from 15.09.2014 to 30.01.2015
                                 ■■ Formats and sizes: will be quoted individually
                                 ■■ Costs: will be quoted upon request

                                                                                                                                        Katja Anssar                               www.obs.messe.de
 Ordering period:                 Sep.       Oct.       Nov.       Dec.        Jan.       Feb.       Mar.                               Tel. +49 511 89-34314                      Service category:
 from 15.09.2013 to 30.01.2014                                                                                                          advertising@messe.de                       Supporting advertising & sponsoring

18                                                                                                                                                                                                                                                   19
Supporting advertising & sponsoring
Print advertising
An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers.

Ads in the directory of exhibitors
                                            ■■ Print run: 8,000 copies
                                            ■■ Size of the directory:
                                               120 mm wide, 215 mm high, bleed
                                            ■■ Cost:
                                               1/2 page 4c € 1,400.00
                                               1/1 page 4c € 2,100.00

   Ordering period:                          Sep.       Oct.         Nov.       Dec.        Jan.       Feb.       Mar.
   from 18.08.2014 to 12.02.2015

Logo and QR code in the directory of exhibitors
                                            A printed logo will attract additional attention to your company. With the aid of a
                                            QR code you can create a direct link to your website.
                                            ■■ Augment your printed ads with digital interaction
                                            ■■ Formats: JPG, TIFF, GIF, EPS
                                            ■■ Cost: € 199 for each logo
                                               Logo and QR code as a combined package: € 299

                                                                                                                                         Advertisement in CeBIT NEWS
   Ordering period:                          Sep.       Oct.         Nov.       Dec.        Jan.       Feb.       Mar.
   from 18.08.2014 to 12.02.2015                                                                                                                                                 By placing an ad in the printed edition of CeBIT News you can attract attention and
                                                                                                                                                                                 generate more visitor traffic at your stand. We will be pleased to inform you about
Advertisements in the EBi printouts                                                                                                                                              our competitively priced combined packages. Up-to-the-minute information about
                                                                                                                                                                                 CeBIT will be presented in three issues. CeBIT News informs the international public
ANZEIGE

                                            Printouts containing useful information about the exhibitors and their products and                                                  about the latest trends, the conference program, etc. In addition, it provides an
                                            services are available at the EBi counters. (EBi = Electronic Visitor Information System.)                                           excellent medium for publicizing individual highlights (e.g. products, events,
                                            ■■ Prominent placement of your brand name = more contacts                                                                            high-profile visitors to your exhibition stand, etc.).
                                            ■■ Print run: 120,000 copies; dimensions: 160 x 22 mm                                                                                ■■ Publication dates: 16, 18 and 20 March 2015
                                            ■■ File formats: .eps, .pdf, .ai, .tif; 300 ppi resolution                                                                           ■■ Print run: 120,000 copies
                                            ■■ Cost: will be quoted on request                                                                                                   ■■ Cost: 1/1 page, 4c: € 18,000; 1/2 page, 4c: € 11,000; 1/2 page company profile
                                                                                                                                                                                    (standardized listing): € 3,500 €
ANZEIGE
                                                                                                                                                                                    Other formats and prices available on request

   Ordering period:                          Sep.       Oct.         Nov.       Dec.        Jan.       Feb.       Mar.                   Ordering period:                         Sep.       Oct.       Nov.       Dec.       Jan.       Feb.      Mar.
   from 18.08.2014 to 12.02.2015                                                                                                         from 01.10.2014 to 20.02.2015

                                                                                                                                          Advertisement in CeBIT NEWS    IDG Business Media GmbH
                 Oreste Mallus                                 www.obs.messe.de                                                                                          Regina Hermann
                 Tel. +49 511 89-32303                         Service category:                                                                                         Tel. +49 89 36086-384
                 GLOBIS@messe.de                               Supporting advertising & sponsoring                                                                       rhermann@idgbusiness.de

20                                                                                                                                                                                                                                                                  21
Supporting advertising & sponsoring
Sponsoring
Our sponsorship options enable you to present your company as a high-profile partner of the accompanying events and services
at CeBIT. In this way you can access specific target audiences and gain additional attention.

Forums and conferences
                                              Forums and conferences are top-quality platforms to discuss the innovations and
                                              developments within the ICT industry. You have the option of sponsoring the
                                              following events:
                                              ■■ CeBIT Global Conferences
                                              ■■ Public Sector Parc Forum
                                              ■■ Municipal Marketplace Forum
                                              ■■ Industrial User Conference
                                              ■■ Planet Reseller
                                              ■■ Cost: on request

 Ordering period:                              Sep.       Oct.       Nov.       Dec.        Jan.     Feb.      Mar.
 from 18.08.2014 to 09.01.2015
                                                                                                                                     VIP events & services
Press events and services
                                                                                                                                                                           The high-calibre VIP events at CeBIT offer an ideal opportunity to build networks
                                              Deutsche Messe offers a wide range of press services and events designed to make                                             and maintain business contacts in a pleasant atmosphere. You can team up with us
                                              things as pleasant and efficient as possible for the approx. 4,000 international                                             as host to the international IT sector.
                                              journalists attending the show. There are numerous possibilities for you to showcase                                         ■■ BITKOM Executive Night
                                              your company – for example, by sponsoring the                                                                                ■■ Opening Ceremony at the Hannover Congress Centre
                                              ■■ International Press Party                                                                                                 ■■ CeBIT Executive Program
                                              ■■ Chill-In Party                                                                                                            ■■ Hermes Lounge
                                              ■■ Key lanyards for journalists                                                                                              ■■ VIP shuttle service
                                              ■■ Press shuttles                                                                                                            ■■ Cost: on request
                                              ■■ Cost: on request

                                                                                                                                      Ordering period:                      Sep.      Oct.         Nov.      Dec.       Jan.       Feb.      Mar.
 Ordering period:                              Sep.       Oct.       Nov.       Dec.        Jan.     Feb.      Mar.                   from 18.08.2014 to 09.01.2015
 from 18.08.2014 to 09.01.2015

                                                                                                                                     Visitor services
                                                                                                                                                                           You can present your company as a friendly sponsor of exclusive services that help
                                                                                                                                                                           visitors get the most out of their time at the show:
                                                                                                                                                                           ■■ Premium Lounge , incl. Premium Shuttles
                                                                                                                                                                           ■■ Visitors’ Lounge
                                                                                                                                                                           ■■ CeBIT Guided Tours
                                                                                                                                                                           ■■ Coffee-to-go cups
                                                                                                                                                                           ■■ Wi-Fi service at the Exhibition Grounds
                                                                                                                                                                           ■■ Cost: on request

                                                                                                                                      Ordering period:                      Sep.      Oct.         Nov.      Dec.       Jan.       Feb.      Mar.
                                                                                                                                      from 18.08.2014 to 09.01.2015

                                                                                                                                                   Carola Schaper                            www.obs.messe.de
                                                                                                                                                   Tel. +49 511 89-34315                     Service category:
                                                                                                                                                   sponsoring@messe.de                       Supporting advertising & sponsoring

22                                                                                                                                                                                                                                                              23
Press services
Media consulting and media presence
Ask our team of professionals to assist you with the preparation of your media events. Regardless of whether you are planning a
press conference at the Exhibition Grounds or are interested in our streaming media services, we will be pleased to help and
advise you.

Press conferences                                                                                                                      Online press info boxes
                                             We can help you arrange and organize your press conferences, either at your stand                                                  Put your information online at cebit.com, where journalists and visitors can use it for
                                             or in a conference room in the Convention Center.                                                                                  their research.
                                             ■■ Advice on planning, coordinating and staging your events                                                                        ■■ All information can be downloaded by users at any time. In addition, it is
                                             ■■ Full details circulated in the press conference schedule                                                                           ­distributed by e-mail to registered journalists
                                             ■■ Optimum briefing for journalists                                                                                                ■■ File formats: texts as .doc or .rtf files; images as .jpg, .gif, .png or .tiff files,
                                             ■■ Free of charge                                                                                                                      max. 1.2 MB (2,500 pixels)
                                                                                                                                                                                ■■ Cost: € 239 (flat rate)

 Ordering period:                             Sep.       Oct.        Nov.      Dec.        Jan.        Feb.      Mar.                   Ordering period:                         Sep.       Oct.        Nov.       Dec.        Jan.       Feb.      Mar.
 from 15.09.2014 to 20.03.2015                                                                                                          from 18.08.2014 to 20.03.2015

Streaming media/video production                                                                                                       Press info boxes
                                             Alongside the technical production of your live or on-demand presentation we ­can                                                  Press info boxes are available for renting at the centrally located Press Center on the
                                             also assist you with all aspects of streaming media – e.g. technical and organizational                                            Exhibition Grounds.
                                             questions in relation to the realization of your event.                                                                            ■■ Press packs, brochures, USB sticks, CDs and DVDs are all useful sources of
                                             Decide in favour of an Internet broadcast – either live or on demand.                                                                 ­information for journalists
                                             ■■ Your event will reach a larger audience                                                                                         ■■ We recommend that information is provided in German and English
                                             ■■ Video production featuring your exhibition stand                                                                                ■■ Cost: € 78 per press info box
                                             ■■ Ideal advertising platform
                                             ■■ Cost: on request
                                                                                                                                        Ordering period:                         Sep.       Oct.        Nov.       Dec.        Jan.       Feb.      Mar.
                                                                                                                                        from 15.09.2014 to 20.03.2015

 Ordering period:                             Sep.       Oct.        Nov.      Dec.        Jan.        Feb.      Mar.
 from 18.08.2014 to 09.03.2015                                                                                                         CeBIT Preview
                                                                                                                                                                                At this preview event in Hannover on 28 January 2015 you can present your company
Trend spots                                                                                                                                                                     and product portfolio to journalists from all over the globe. This will generate
                                             You send us information about your new products and services on display at your                                                    optimum media coverage for your company in advance of CeBIT 2015.
                                             stand – and we will take care of everything else:                                                                                  ■■ One table and three barstools
                                             ■■ Selection of the most interesting innovations by our specialist journalists                                                     ■■ Option of erecting one roll-up banner per table
                                             ■■ Presentation in concise formats for the trade press and visitor media in Germany                                                ■■ Catering during the event
                                                and abroad                                                                                                                      ■■ Cost: from € 1,950 per table
                                             ■■ Integration of videos and photographs (please send YouTube link and/or images)
                                             ■■ Publication on cebit.com in the run-up to the show
                                             ■■ Free of charge
                                                                                                                                        Ordering period:                         Sep.       Oct.        Nov.       Dec.        Jan.       Feb.      Mar.
                                                                                                                                        from 15.09.2014 to 19.12.2014

 Ordering period:                             Sep.       Oct.        Nov.      Dec.        Jan.        Feb.      Mar.
 from 15.09.2014 to 16.03.2015                                                                                                                        Online press info boxes              Press info boxes                             CeBIT Preview
                                                                                                                                                      Oreste Mallus                        Heike Breuste                                Lis Blume
                                                                                                                                                      Tel. +49 511 89-32303                Tel. +49 511 89-31606                        Tel. +49 511 89-31064
               Press conferences                                Streaming media/Trend spots                                                           GLOBIS@messe.de                      heike.breuste@messe.de                       lis.blume@messe.de
               Janina Schwarzkopf                               Andrea Staude                                 www.obs.messe.de
               Tel. +49 511 89-31011                            Tel. +49 511 89-31015                         Service category:         www.obs.messe.de
               janina.schwarzkopf@messe.de                      andrea.staude@messe.de                        Press services            Service category: Press services

24                                                                                                                                                                                                                                                                   25
Press services                                                                                                                        Checklist
Facilitating media contacts                                                                                                           Invitation services & tickets       OBS service category                Cost                        I would like to order

Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing   eTickets                            Invitation services & tickets       Free
the right media partner and making the initial contact. Your innovations will then get the publicity they deserve!                    Paper tickets                       Invitation services & tickets       Free
                                                                                                                                      Invitation management for
                                                                                                                                                                          Invitation services & tickets       Available at extra charge
                                                                                                                                      eTicket campaigns
Exhibitor PR contacts                                                                                                                 PREMIUM PASS                        Invitation services & tickets       Available at extra charge
                                             Publish your contact data on the CeBIT press server                                      Travel specials and overnight
                                                                                                                                                                          on request                          Available at extra charge
                                                                                                                                      ­accommodation
                                             ■■ Year-round targeted contacts generated between your company and the right
                                                partners                                                                              Invitation cards                    Invitation services & tickets       Free
                                             ■■ Simple search function for journalists                                                Visitor brochure                    Invitation services & tickets       Free
                                             ■■ Free of charge                                                                        Mailing stickers with imprint       Invitation services & tickets       Available at extra charge
                                                                                                                                      DIN A1 poster                       Invitation services & tickets       Free
                                                                                                                                      Online banners                      Invitation services & tickets       Free

                                                                                                                                      Contact management                  OBS service category                Cost                        I would like to order
 Ordering period:                             Sep.       Oct.        Nov.       Dec.        Jan.        Feb.       Mar.
 from 15.09.2014 to 20.03.2015                                                                                                        Presentation in the exhibitor
                                                                                                                                                                          Company profile (ECMS)              Free
                                                                                                                                      and product search
Important media addresses                                                                                                             Company profile                     Company profile (ECMS)              Free
                                                                                                                                      Product profile                     Company profile (ECMS)              Free
                                             Ask for our detailed listing of accredited journalists as well as international trade
                                                                                                                                      Exhibitor videos                    Company profile (ECMS)              Free
                                             journals.
                                             ■■ Names and addresses of news media available in an electronic file format              Visitor data                        OBS home page following login       Free
                                             ■■ Electronic file listing the journalists who have registered for this service          Lead management via AddLeads        Contact management                  Available at extra charge
                                             ■■ Free of charge                                                                        Match & Meet                        Contact management                  Available at extra charge
                                                                                                                                      E-mail campaigns and
                                                                                                                                                                          Contact management                  Available at extra charge
                                                                                                                                      online lead generation
                                                                                                                                      CeBIT Guided Tours 2015             on request                          Free

 Ordering period:                             Sep.       Oct.        Nov.       Dec.        Jan.        Feb.       Mar.               Supporting advertising & sponsoring OBS service category                Cost                        I would like to order
 from 15.09.2014 to 20.03.2015
                                                                                                                                      Outdoor advertising                 Supporting advertising & sponsoring Available at extra charge

“Hot Topics” newsletter (“Themenservice aktuell”)                                                                                     Online advertising                  Supporting advertising & sponsoring Available at extra charge
                                                                                                                                      Print advertising                   Supporting advertising & sponsoring Available at extra charge
                                              Tell the press about your innovative products, new trends and advanced
                                                                                                                                      Ads in CeBIT NEWS                   on request                          Available at extra charge
                                             ­applications.
                                              ■■ Newspapers and business journals, radio and TV                                       Sponsoring                          Supporting advertising & sponsoring Available at extra charge
                                              ■■ Send your latest news to important publications by e-mail
                                              ■■ Printed copies can be picked up in the Press Center                                  Press services                      OBS service category                Cost                        I would like to order
                                              ■■ Free of charge
                                                                                                                                      Consulting on press conferences     Press services                      Free
                                                                                                                                      Streaming media/Video production    Press services                      Available at extra charge
                                                                                                                                      Trend spots                         on request                          Free
                                                                                                                                      Online press info boxes             Press services                      Available at extra charge
 Ordering period:                             Sep.       Oct.        Nov.       Dec.        Jan.        Feb.       Mar.
 from 15.09.2014 to 16.03.2015                                                                                                        Press info boxes                    Press services                      Available at extra charge
                                                                                                                                      CeBIT Preview                       on request                          Available at extra charge
               Exhibitor PR contacts                     Important media addresses                       “Themenservice aktuell”      Exhibitor PR contacts               Press services                      Free
               Claudia Eckardt                           Heike Breuste                                   Andrea Staude                Media adresses                      Press services                      Free
               Tel. +49 511 89-31604                     Tel. +49 511 89-31606                           Tel. +49 511 89-31015
                                                                                                                                      “Hot Topics” newsletter
               claudia.eckardt@messe.de                  heike.breuste@messe.de                          andrea.staude@messe.de                                           Press services                      Free
                                                                                                                                      (“Themenservice aktuell”)

26                                                                                                                                                                                                                                                         27
Deutsche Messe
Messegelände
30521 Hannover
Germany

Tel. +49 511 89-0
Fax +49 511 89-32626
info@messe.de
www.messe.de

                       Printed in Germany 10/2014
                       GB

28
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