MARKETING (TOP-UP) BACHELOR SCIENCE (HONOURS) OF - www.simge.edu.sg - SIM Global Education
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BACHELOR
OFSCIENCE (HONOURS)
MARKETING (TOP-UP)
www.simge.edu.sg
The programme is developed, fully taught and awarded by the University of Southampton, UK
02 04
Welcome SIM
CONTENTS Messages
08
Group
10
University of Bachelor of Science
Southampton (Honours) in Marketing
(Top-up)
02
06 07
Student Student Learning
Life Centre
17
Application
and Admission
01
WELCOME
MESSAGES
Welcome to SIM Global Education We also aim to inspire passion in
(SIM GE) – A global campus with them to excel and to strive for
over 10 top ranking international bigger goals.
universities from the UK, the US,
Europe and Australia. As a premier In today’s fast-changing world, the
institution of higher learning, we are ability to adapt and evolve will give
a gateway to the world with a you an edge. With our multicultural
wide range of academic learning environment and diverse
programmes to choose your ideal campus life, you will gain the skills,
learning pathways from. knowledge and insights you need,
to be career ready. These will
SIM GE is the global education enable you to gain a Global Edge
arm of the Singapore Institute of as you make your mark in the
Management (SIM Group) which is global workplace of the future.
an initiative of the Economic
Development Board to support I invite you to come and be a
Singapore's industrialisation. As member of our community, and
Gain a Global one of the largest and leading
private educational institutions in
discover how, like them, you can
fulfil your aspirations by
Edge at SIM GE Singapore, we take pride in our
reputation for quality academic
embarking on an exciting
educational journey with us.
for the global standards and a vibrant student
experience.
workplace in the At SIM GE, we are committed to
Dr Lee Kwok Cheong
Chief Executive Officer
future economy delivering a holistic education to
empower individuals in their
SIM Global Education
respective fields and communities.
02
Welcome to the Bachelor of offers a distinctive, integrated
Science (Honours) in Marketing approach to learning. Our research
degree which is offered through shapes future business practice
the Southampton Business School and we provide a responsible
at the University of Southampton. educational experience that
The University has a reputation for connects people and organisations
academic excellence and is ranked to deliver groundbreaking social
87th in the world (QS World and economic impact. As well as
University Rankings 2016/2017). giving you a strong academic
grounding in your chosen field,
Today in the Faculty of Business, our courses are designed to help
Law and Art, there are around you to develop the transferable
5,000 students studying skills that employers prioritise.
programmes in Southampton,
Winchester, China and Malaysia. I invite you to become a graduate
We combine academic excellence of the Southampton Business
with an innovative and School so that you can, like many
The University entrepreneurial approach to
research, supporting a culture that
of our graduates before, aspire to
a position of influence in the
has a reputation engages and challenges students
in their pursuit of learning. As a
business world and, after you have
completed your studies with us,
for academic founder member of the United
Kingdom’s Russell Group of 24
become part of the University of
Southampton’s global community
excellence and major research-intensive
universities, as well as the
of over 200,000 alumni.
is ranked 87th in Worldwide Universities Network,
we offer students a high-calibre Professor Paul Whittaker
the world learning experience. Dean
Faculty of Business, Law and Art
For ambitious leaders who want University of Southampton
to change the world, the
Southampton Business School
03
SIM
GROUP
SIM Global Education
A leading private education
institution
SIM Global Education is the global
education arm of the Singapore
Institute of Management (SIM
Group). Founded in 1964 on the
initiative of the Economic
Development Board to support
Singapore’s industrialisation, the
SIM Group is today a diverse and
vibrant organisation with a wide
range of programmes, activities
and services.
SIM Global Education (SIM GE)
offers quality overseas academic
40
programmes awarded by top
ranking and reputable universities
from the United Kingdom, the
United States, Europe and
Australia. SIM GE’s approach
towards a holistic education is to
develop students with a global COUNTRIES
142,000
edge for the global workplace
with ability and adaptability for
employability in the future
economy. With 142,000 alumni
and about 20,000 students from
over 40 countries, SIM GE is a
leading private education
institution in Singapore.
ALUMNI
04
Over 10
international
universities,
1 global
campus
Scan
for Virtual
Campus Tour
Why Study at SIM GE?
AWARD-WINNING INSTITUTION STUDENT-CENTRIC CAMPUS BOND-FREE SCHOLARSHIP &
Top 3 Best Private Institute for Wi-Fi enabled campus with BURSARY
eight consecutive years in the comprehensive facilities for Scholarships are available to
annual AsiaOne People’s Choice students’ academic and recreation students who excel in academics,
Awards. needs. sports or arts.
THROUGH-TRAIN PATHWAY VIBRANT STUDENT LIFE NETWORK FOR SUCCESS
Over 80 full-time and part-time Participate in over 70 student A multitude of learning resources
academic programmes through clubs with year-round activities in and networking events for students
over 10 partner universities at arts, culture and sports. and graduates offered through SIM
diploma, undergraduate and GE platforms and SIM Membership.
0
postgraduate levels. DEDICATED STUDENT SUPPORT
Support services include ALUMNI ENGAGEMENT
GLOBAL PERSPECTIVES & academic support at Student Stay connected even after
INSIGHTS Learning Centre, a dedicated graduation – benefit from events
Exposure to diverse cultures and a Student Services Centre, Student organised by SIM GE Alumni
global network of faculty and Wellness Centre, and initiatives Office or volunteer your time
peers bring broader perspectives such as financial assistance through initiatives such as
to learning. schemes and counselling services. Structured Alumni Mentorship.
05
STUDENT
LIFE
24 CAREER DEVELOPMENT STUDENT DEVELOPMENT
hours in 1 day... Raise your employability quotient Sharpen your leadership and social
365
through industry internships or skills or pursue your passion in the
career-readiness initiatives like the arts and sports with more than 70
Talent Development Programme, student councils and clubs available.
days in 1 year... Career Chapters, Mentorship
1095
Programme offered by Career STUDENT CARE
Connect. Boost your well-being in healthy
living and wellness programmes,
days in 3 years... GLOBAL LEARNING or learn more from peer mentors
Gain international exposure at our dedicated Student Wellness
through overseas academic Centre.
Seize the now. exchange programmes, study
trips, internships and workshops.
Make the most of your time
in SIM GE.
Grooming achievers outside the classroom Global exposure and learning opportunities Career fair offering internships and jobs
06
STUDENT
LEARNING CENTRE
The Student PEER-ASSISTED LEARNING
(PAL)
PROFESSIONAL SKILLS
Develop professional skills that
Learning Centre A student-to-student support are highly valued by employers
(SLC) is a one-stop centre network that provides academic through well-structured training
assistance for selected modules. programmes.
for student academic
support. Boost your WORKSHOP SERIES CONSULTATION SERVICES
Attend complimentary workshops Work with our advisors to improve
academic performance with on academic writing, study skills your skills in written and oral
our SLC resources. and personal effectiveness to presentation.
hone effective learning skills.
Peer-Assisted Learning (PAL) in session Digital Literacy Workshop Student Learning Centre
07
UNIVERSITY OF
SOUTHAMPTON
The University of Southampton is member of the United Kingdom’s Our students learn from
a forward-thinking institution that Russell Group of 24 major researchers and experts in their
aspires to change the world for research-intensive universities, as fields about the latest world-
the better. Through education, well as the Worldwide Universities changing research as it happens.
research, innovation and enterprise, Network, we offer students a With access to some of the best
we provide opportunities that high-calibre learning experience. research facilities and equipment
transform the lives of our students, in the world, from super
our community, society and the The University of Southampton computers and wind tunnels to
economy. We have a reputation offers excellent opportunities and major historical archives and a
for academic excellence and are facilities for study and research concert hall, they will have a
ranked 87th in the world (QS World across a wide range of subjects competitive technical edge. Our
University Rankings 2016/2017). including law, arts, humanities, challenging programmes
social sciences, medicine, health encourage the critical thinking
Since receiving a Royal Charter in science, engineering and and independent learning that are
1952, the University of Southampton mathematics. essential for the next generation
has expanded significantly and of leaders and decision makers.
built a reputation for research and The University of Southampton is
teaching excellence. Today there one of the leading research The Bachelor of Science
are over 23,500 students studying universities in the recent Research (Honours) in Marketing degree is
across our six campuses in Excellence Framework (REF2014). offered through the Southampton
Southampton, Winchester and Our interdisciplinary approach Business School. The School is
Malaysia, and the University brings researchers from across the one of the UK’s leading business
employs 6,500 staff. We combine University together to address schools, with high academic
academic excellence with an global challenges such as climate standards and an impressive
innovative and entrepreneurial change, global health, hi-tech success rate in educating
approach to research, supporting crime and our ageing population, tomorrow’s business leaders.
a culture that engages and crossing the boundaries that
challenges students in their traditionally separate subject areas
pursuit of learning. As a founder to pioneer innovative solutions.
08We combine
academic excellence
with an innovative
and entrepreneurial
approach to research,
supporting a culture
that engages and
challenges students
in their pursuit of
learning
Why choose the University of Southampton?
Ranked 87th in the world (QS One of the founding members Top 20 universities in the UK
World University Rankings of the prestigious Russell for Marketing in the Complete
2016/2017) Group of 24 UK research- University Guide 2017/2018
intensive universities
Top 20 universities in the UK Southampton Business School
(The Complete University Marketing degrees are is accredited by the
Guide 2017 and Guardian accredited by the UK’s Institute Association of MBAs (AMBA)
University Guide 2017) of Direct and Digital Marketing
(IDM)
09BACHELOR OF SCIENCE
(HONOURS) IN
MARKETING (TOP-UP)
Overview Objectives Modules
The Bachelor of Science • Provide an appreciation of the Year 2
(Honours) in Marketing (Top-up) role of marketing in modern • Analytics for Marketing
degree will provide you with an organisations • Business Research
up-to-date knowledge and • Develop an appreciation and • Digital Marketing
understanding of the field of understanding of the range of • Human Resource Management
marketing. marketing strategies and tactics, • International Retailing
to help you prepare for or • Living and Working on the Web
Grounded in marketing theory develop your career • Marketing Communications and
and the application of principles, • Introduce and develop a breadth Media Management
concepts, approaches, purpose of knowledge in key marketing • Services Value for Digital Managers
and practice of marketing in principles such as customers as
contemporary organisations, the the heart of strategy, the delivery Year 3
programme focuses on delivering of value, accountability for • Corporate Social Responsibility
value for both customers and marketing spend and the • Customer Insight
shareholders as a marketing pervasive use of digital technology • Data Mining for Marketing
professional, using technology in • Provide the opportunity and • Digital Marketing: Engaging with
both the management of practical training in applying the Customer
customer experience and in concepts and approaches learned, • Marketing Simulation
engaging with customers through as well as the application of tools • Measuring Marketing
digital media. and techniques of key marketing Effectiveness
disciplines
• Develop your ability to undertake Students are required to complete
rigorous, independent research and pass an industrial placement
and a 10,000 word dissertation.
Duration and Intake
The modules offered will be at the
Programme Duration Intake
discretion of the University. Please
2 Years Full-time September refer to SIM GE website for latest
modules.
10“Marketing occupies a
central role within forward-
thinking organisations
because the way customers
interact with brands is
increasingly complex
and interconnected.
Consequently, this
programme puts digital
marketing and analytics
at its core. Along with
an extensive industrial
placement, this programme
empowers graduates in
their future careers as
digital-savvy and data-
driven marketers.” (2017)
Dr Andrew Farrell &
Dr Kristina Schmidt
SIM – University of Southampton
Graduation Ceremony, 13 January 2017 Programme Directors
Southampton Business School
Mode of Delivery Career Prospects
Industrial Placement Blended learning comprising: Graduates can pursue management
• Computer simulation roles in a range of private, public
24 weeks will be spent on an • Consultations and third sector organisations
approved industrial placement • Lectures (including social enterprises).
in a business organisation. • Online learning Some graduates may choose to
• Tutorials form their own businesses on
International students should
note that the placement is to Each lesson is typically 2 hours for graduation, or within a few years
be done in their home country lectures; 1 hour for tutorials. of graduation. The intent of the
unless otherwise approved by programme encourages the
the University. Assessment development of enterprising
• Assignments/ Projects competencies that will enable
Our students interned at the • Written Exams employability in a range of
following companies: organisations and better quality
Assessment is subject to change venture creation.
• Bates CHI & Partners
Singapore by the University.
• DHL eCommerce Singapore Graduates can also go on to
Candidature Period: 2 to 4 years
• Edelman Singapore professional training and graduate
There will not be any refund or
• Havas Worldwide management schemes while others
recourse should the student fail to
• International Flavors & begin careers in consultancy, web
complete the programme within
Fragrances (Asia Pacific) design, management, accounting,
the candidature period.
• Johnson & Johnson Medical finance or banking. With a good
Singapore Minimum Class Size: 40 working knowledge of marketing
• Ogilvy & Mather Singapore In the event that the class cannot with a digital focus, graduates can
commence due to low take-up make a real contribution to the
• Porsche Asia Pacific
rate, applicants will be informed businesses they join.
• Robert Bosch (SEA)
• Singapore Press Holdings within one month before
programme commencement. Marketing roles include Marketing
• Taylor Nelson Sofres Executive, Digital Marketing
Singapore Executive, Market Research
Award
• The Fullerton Hotel Singapore Upon successful completion of the Analyst, Sales Executive, Event
• The Nielsen Company programme requirements, students Management Executive, Business
(Singapore) will be awarded the Bachelor of Consultant, Marketing Data
• Volkswagen Group Singapore Science (Honours) in Marketing Analyst, Digital Specialist, etc.
degree from the University of
Southampton.
11Admission Criteria Preparatory Course in Business Certification
• Diploma in Accounting / Banking (UOSMS) A certificate of completion will be
and Finance / International Applicants with a Diploma from awarded upon successfully
Business / Management Studies local Polytechnics who have not passing the Preparatory Course in
awarded by SIM; or completed all areas of study as Business (UOSMS).
• Business related Diplomas from listed in the four modules below,
local Polytechnics;* or are required to complete and pass Programme Fee
• Non-Business related Diplomas a three-month SIM Preparatory
Programme Fee
from local Polytechnics with Course in Business (UOSMS) for
successful completion of the SIM entry into the Bachelor of Science Preparatory Course
S$642
Preparatory Course in Business (Honours) in Marketing (Top-up) in Business (UOSMS)
per module
(if applicable)
(UOSMS). programme.
• All other qualifications will be
evaluated on a case-by-case The preparatory course is Fees are inclusive of prevailing
basis. developed and awarded by SIM, GST and are payable in full before
Singapore. course commencement. Fees do
*Please refer to SIM GE website for not include textbooks. Please refer
a list of Business related Diplomas Duration and Intake to SIM GE website for the latest
that may be eligible for advanced fees.
Programme Duration Intake
standing into the two-year
programme. 3 Months Full-time June
Applicants must obtain an average Modules
B grade. Those with results close • Accounting and Finance
to B average will be considered • Business Statistics
subject to interview. No exemptions • Economics
will be granted. All admissions are • Marketing
based on merit and are subject to
the final approval of the University. University of Southampton may
require students to complete a
SIM Diploma graduates and local minimum of one and up to a
Polytechnic graduates will be maximum of four modules, per
deemed to have reached the intake.
required English language standard.
Mode of Delivery
Please visit SIM GE website for full Blended learning comprising:
details on the programme admission • Lectures
criteria including English proficiency. • Online learning
Programme Fees Lessons are typically 3 hours, and
some classes may take place in
Total Per Module Fee
the evenings.
S$35,952 S$2,247
Assessment
Fees are inclusive of prevailing The modules are assessed either
GST and are payable in six by written exams, coursework or a
instalments. The amount of each combination of both.
instalment is payable before the
commencement of each term.
Fees do not include textbooks.
Please refer to SIM GE website for
the latest fees.
12Reasons to study University of Southampton's degree at SIM
A two year degree fully taught The programme has a unique The University of Southampton’s
by faculty from the University compulsory 24-week industrial research experience in digital
of Southampton, UK placement component that marketing offers you an edge
introduces you to exciting new in the world of marketing
developments in marketing today revolutionised by the
Curriculum is developed with
practice and valuable work- Internet and latest technology
practitioner input and has a
related skills
strong emphasis on analytical,
numerical and data
management skills associated Dissertation in the final year
with modern marketing provides you with an
opportunity to undertake a
sustained piece of individually
researched academic study,
honing research skills
13“Lecturers who are experts in their fields
gave us a comprehensive understanding
of digital marketing, and the technical
aspects of big data analytics. It was truly
an enriching experience to have the
opportunity to learn and interact with
them.” (2017)
Ebrahim Shakir
Graduate
Senior Digital Specialist, Ogilvy & Mather
“The diverse yet relevant nature of
modules has significantly shaped my
adaptability and understanding towards
marketing. Having acquired both
academic knowledge and internship
experience, I am now hired by one of
the leading, local manufacturing
companies in Singapore.” (2017)
Novina Teo
Graduate
Marketing Executive, Polybuilding (S) Pte Ltd
“The dynamics of the marketing industry
have evolved over the years and will constantly
evolve in the future. The programme
recognises these dynamics and allows me
to engage and embrace such changes. With
a focus on digital and analytics, the
programme equips me with specific
knowledge and skills that would bring great
value to the industry.” (2017)
Khairul Fahmi Bin Ahmad Mahbob
Graduate
Student, MSc Marketing Analytics
University of Southampton
14“The knowledge from university
lecturers and my industrial placement
with DeVries Global, exposed me to the
latest trends and changing dynamics of
the marketing industry which I feel is
vital and essential for my career
development.” (2017)
Ryan Chew
Student
“As marketing interns at SPH’s Fastjobs,
we had the chance to apply what we
learnt from school to the real world. The
industrial placement was indeed an
experience that gave us many
opportunities to explore and excel
beyond limits.” (2017)
Guo Yixin & Mabel Ngiang
Students
“Constantly emerging new technologies
have evolved our everyday communications.
My six-month internship with International
Flavors & Fragrances (Asia Pacific) has
endowed me with practical experience
and career networks that not only
enriched my tertiary educational
experience but also groomed us to
be indispensable assets to future
organisations.” (2017)
Easter Lim
Student
15Our students learn from
academic experts in their
fields and through industrial
placements, and have the
chance to solve real-world
problems as part of their degree
16APPLICATION AND ADMISSION
How to Apply Following are the requirements SIM PL has appointed Etiqa Insurance
Visit www.simge.edu.sg/ge/how-to-apply which Singapore Institute of Pte. Ltd. and Lonpac Insurance Bhd
for the application process, list of Management Pte Ltd (SIM PL) has as our FPS insurance providers. Under
required supporting documents, put in place: the FPS insurance scheme, students’
documents verification process and fees will be insured by the insurer pre-
more information. PEI-Student Contract assigned by SIM PL. In case of events
CPE, in aiming to enhance the as stated above, students will be
For an international applicant confidence of students and their able to claim their paid fees from the
applying to a full-time programme, parents in the quality of education respective FPS insurance provider.
you must submit an online Student’s in Singapore, has stipulated that
Pass (STP) application form. all PEIs must sign a PEI-Student More details of the FPS can also be
Your Student’s Pass application Contract with students. The contract found in the FPS Instruction Manual,
is subjected to approval of sets out the terms and conditions available at www.cpe.gov.sg.
the Singapore Immigration & governing the relationship
Checkpoints Authority (ICA). between the student and PEI. Medical Insurance
SIM PL will honour all terms and SIM PL has in place a group medical
Application Fees conditions in the contract and in all insurance scheme for all its students.
An application fee is payable communication materials. This medical insurance scheme
for each application form that is will have a minimum coverage as
submitted. This fee (inclusive of the Students may request for a copy of follows: an annual coverage limit
prevailing GST) is non-refundable the PEI-Student Contract from SIM of S$20,000 per student, covers
and non-transferable. The fee will be PL or view it on the CPE website up to B2 ward in government and
fully refunded only if the intake does (www.cpe.gov.sg). restructured hospitals and provides
not commence. Unpaid applications for 24 hours coverage in Singapore
will not be processed. Cooling-Off Period and overseas (if student is involved
There will be a cooling-off period of in SIM PL-related activities)
Payment Mode: MasterCard/Visa 7 working days after signing the PEI- throughout the course duration.
credit cards or eNETS Student Contract. Students have the
right to cancel the contract within For more information on medical
Local International
the 7 working days and be refunded insurance, visit:
Application applicants applicants the highest percentage of the fees www.simge.edu.sg/ge/medicalinsurance.
Fees already paid if the students submit
S$96.30 S$321.00* written notice of withdrawal to SIM
PL within the cooling off period Refund and Transfer/Withdrawal
*This does not include all fees related to (refer to Clause 2.3 of PEI-Student Policies
Student's Pass application. Contract). After the cooling-off For refund and transfer/withdrawal
period, SIM PL’s refund policy will policies, please refer to
Private Education Act apply. www.simge.edu.sg/ge/refund.
Under the Private Education Act,
legislated in December 2009, a Fee Protection Scheme Confidentiality
Council for Private Education (CPE) SIM PL adopts a compulsory Fee SIM PL is committed to maintaining
was set up to regulate the private Protection Scheme (FPS) to protect the confidentiality of the student's
education industry in Singapore. the paid fees of both local and personal information and undertakes
From 03 October 2016, the Council international students. The FPS not to divulge any of the student's
for Private Education became serves to protect the student’s personal information to any third
part of a new statutory board - fees in the event that the PEI is party without the prior written
SkillsFuture Singapore (SSG). Under unable to continue operations due consent of the student SUBJECT TO
the new structure, the SSG Board to insolvency, and/or regulatory the obligation of SIM PL to disclose
appointed the Committee for Private closure. In addition, the FPS protects to any Singapore government
Education (CPE) to carry out its the student if the PEI fails to pay authority any information relating
functions and powers relating to penalties or return fees to the to the student in compliance with
private education under the Private student arising from judgments the law and/or to the organisation
Education Act. made against it by the Singapore conferring/awarding the qualification.
courts.
All Private Education Institutions
(PEIs) are required to comply with
the regulations under the Act in
order to continue operations.
17www.simge.edu.sg
Singapore Institute of Management Pte Ltd Photo Credits
Pages 3, 8, 9, 13 & 16: Photos courtesy of University of
461 Clementi Road Southampton, UK
Singapore 599491
Tel: +65 6248 9746 This brochure contains key information, accurate
as at time of print on 3 August 2017. For the most
Fax: +65 6462 9411 updated and complete corporate and programme
information, refer to our website at www.simge.edu.sg.
Email: study@sim.edu.sg
SIM and University of Southampton reserve the right to
E-newsletters Subscription: www.simge.edu.sg/ge/enews change the information, including fees, herein at any time.
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