MASTER PLAN - Shire of Nannup
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NANNUP
CYCLE
MASTER PLAN
2020
Nannup Cycle Masterplan 2020 1
NANNUP
CYCLE
MASTER PLAN
2020
Prepared by Common Ground Trails Pty Ltd for the Shire of Nannup June
2020.
This Cycle Master Plan has been sponsored by Nannup Mountain Bike
Club, Ride WA and Melo Velo and funded by Lotterywest and the Shire
of Nannup.
Acknowledgments:
Common Ground Trails wishes to acknowledge the significant
contributions of the Project Steering Committee including
representatives from the Shire of Nannup, the Department of
Biodiversity, Conservation and Attractions, the Department of Local
Government, Sport and Cultural Industries, Forest Products Commission
and Nannup Mountain Bike Club.
The authors of the Nannup Cycle Master Plan acknowledge the
Traditional Custodians of the land on which we work and live, and
recognise their continuing connection to land, water and community.
We pay respect to Elders past, present and emerging.
Photography:
See images for credits.
Cover: DIRT event Credit: Marco Noe (@_mnfilm)
Disclaimer:
Common Ground Trails Pty Ltd, its employees, directors and associated
entities shall not be liable for any loss, damage, claim, costs, demands
and expenses for any damage or injury of any kind whatsoever and
howsoever arriving in connection with the use of this document or in
connection with activities undertaken in mountain biking generally.
While all due care and consideration has been undertaken in the
preparation of this document, Common Ground Trails Pty Ltd advise
that all recommendations, actions and information provided in this
document is based upon research as referenced in this document.
Common Ground Trails Pty Ltd and its employees are not qualified
to provide legal, medical or financial advice. Accordingly, detailed
information in this regard will require additional professional
consultation in order to adequately manage and maintain the facilities
and reduce risk.
2 Nannup Cycle Master Plan 2020
CONTENTS
EXECUTIVE SUMMARY 4
INTRODUCTION 6
Project background 7
Partners 7
Objectives 7
PROJECT AREA 8
Landscape character 10
Constraints 11
Demographics 14
Local trail users 14
Visitation and visitor profiles 14
Emergency response 15
Volunteer networks 15
METHODOLOGY & CONSULTATION 16
Project methodology 17
Stakeholder consultation 18
User group consultation 19
TRAIL PLANNING & DEVELOPMENT 20
Strategic planning context 21
Trail hierarchy 22
Trail models 23
Trail types 25
Trail development 26
CURRENT SITUATION ANALYSIS 32
Market overview and motivators 33
Current trail supply 39
Events 40
Governance 40
Promotion and marketing 43
Gap analysis 44
TRAILS VISION AND PRIORITIES 45
Vision 46
Priority areas 47
RECOMMENDATIONS 67
REFERENCES 74
TOMR Credit: Shire of Nannup
Nannup Cycle Masterplan 2020 3
The vision for cycling in the Nannup region is:
The Nannup region will be recognised as
a premier destination for cycling, hosting
captivating experiences for road cyclists,
gravel cyclists, mountain bikers and
recreational cyclists.
EXECUTIVE Investment in cycle tourism trail
infrastructure, supporting businesses and
SUMMARY tourism product and improved visitor
information and marketing will firmly
establish Nannup as a Trail Town.
Cycling is one of the world’s fastest growing recreational and tourism
activities and communities that support cycling can enjoy a range of The Master Plan identifies five priority areas that require consideration
economic social and environmental benefits. Cycling as an industry has and development to support the growth of cycling in Nannup;
the potential to transform regions, as witnessed in Derby and Maydena
in Tasmania and the Seven Stanes in Scotland. International attention
has been brought to cycling trails in these locations, supporting local Priority Area 1. Invest in the Munda Biddi as a backbone
employment opportunities for residents. Nannup is extremely well Firmly establish Nannup as a destination along the
positioned to capitalise on this growth activity and the benefits it internationally renowned Munda Biddi Trail, through investment
brings. in improving the trail experience locally. Use the trail as a
backbone which provides connection and a starting point from
Nannup has 87% state forest within the Shire and is classified as a which other experiences and trails emerge from.
biodiversity hotspot with endemic vegetation and fauna. There are
magnificent stands of karri, marri and jarrah forests surrounded by
The Munda Biddi is an internationally recognised long trail attracting
steep valleys and hills, there are swamp and peat pockets featuring
multiday bike packers and riders completing sections. Promoting
tea-tree and boronia. These hilly landscapes provide unique points
Nannup as the half way service point will firmly establish Nannup
of difference for cycling, which has rapidly gained popularity within
as a destination for users of the trail. Key to establishing Nannup
the region. The Blackwood River traverses the length of the Shire and
as a renowned destination along the Munda Biddi is ensuring the
provides trail opportunities that few regions within Western Australia
trail experience is high quality. It is recommended that the trail be
can realise. There are hundreds of varieties of orchids which flower in
realigned off of East Nannup Road to improve both rider experience
spring to autumn. All of this culminates in potential for a diverse trails
and safety. Using the proposed town link trail from town to Tank 7&8,
experience which is valued by residents and shared with visitors to the
it is proposed that investigations be undertaken looking at alignment
region.
of the Munda Biddi through Plantation and State Forest to link from
Tank 7&8 through to Donnelly River Village. Where possible new trail
Nannup is renowned for the iconic events that are developed by not development should use the Munda Biddi Trail as a spine connecting
for profit organisations and businesses. Events provide major economic the development back to Nannup.
stimulus for local businesses and immerse the community in cultural
and arts practises that small regional towns rarely have access to.
Events provide a portal for regional promotion that trails can support. Priority Area 2. Create an iconic trail experience
Develop the Trees to Sea Trail as an iconic cycling experience
There are several trails plans which have recently been developed in WA
showcasing the terrain and scenic quality of the region
including the Western Australian Mountain Bike Strategy, Department
of Transport 2050 Cycling Strategic Plans and WestCycle’s ‘Our The Trees to Sea trail connecting Nannup to Margaret River, the
Bike Path 2014 - 2020’. Nannup features in each of these plans as a Wadandi Track and the coast has potential to be developed as an iconic
prioritised trail hub of regional significance. trail experience. Formalising a 130km off road adventure route from the
coast at Margaret River to Nannup, Bridgetown and Boyup Brook will
offer a marketable ‘hero’ experience within the Region. This trail has
The Master Plan has been developed in partnership with key land
the potential to be a renowned iconic experience capturing the growing
managers, community groups and tourism agencies. Recommendations
market of leisure riders seeking trails which connect them with unique
were developed by assessing the existing supply of trails and
landscapes in a curated experience. Connecting to the coast, the trail
infrastructure, events, tourism and commercial products, governance,
will take riders through a range of landscapes and enable connections
management and promotion of trail opportunities in the region.
within the South West, through connection to another key trail in the
Recommendations provided will work towards developing an innovative,
region; the Wadandi Track. A direct link to Margaret River will also
high quality and cohesive network of trails, which offer varied
enable Nannup to tap into the established and growing cycle tourism
experiences, and caters for progression and diverse styles of riding while
markets in the Margaret River Region.
maintaining local character. Incorporating trails for road, mountain
bikes, cross country, downhill, gravity and enduro cyclists positions
Nannup as a formidable “cycling central” destination promoting the
“united tribes of cycling” to the world.
4 Nannup Cycle Master Plan 2020
Priority Area 3. Infill immersive experiences Priority Area 4. Create a vibrant Trail Town
Create a series of infill experiences connecting key destinations, Firmly establish Nannup as a Trail Town offering infrastructure,
attractions and experiences. Ensure quality trail user services, community and culture that generates excitement in
experiences, which will deliver social, economic and tourism the riding community and entices repeat visits.
benefits to the community.
Delivering captivating trail experiences should be a focus for
Proposed immersive experiences will cater for a range of cycling types, development in the coming years. Secondary to trail development will
showcasing the best of what the Nannup region has to offer in terms be ensuring Nannup townsite evolves into a vibrant trail town, with
of terrain and scenic quality and fill the identified gaps in the existing events, facilities and services that cater for cyclists. Marketing and
trail offer. Trails proposed and recommended upgrades to existing promotion of the experience on offer needs to be appropriate to the
trails will provide key connections and recreation experiences for local level of development and to the intended markets. A comprehensive
communities and provide the unique experiences that visitors are and cohesive strategy looking at how the diversity of experience can
seeking. The priority infill trail experiences identified include: be packaged and marketed is needed to entice longer stays and repeat
visits.
▪ Tank 7&8 MTB (mountain bike) trail network Priority Area 5. Create enviable governance
▪ Donnelly Trail Hub MTB and gravel cycling Optimise governance and management structures across trail
▪ Road cycling routes land owners, stakeholder groups and regional partners to ensure
▪ Gravel cycling routes
the Nannup region is positioned as a trails destination.
▪ Adventure trail MTB connection between Tank 7&8 and Donnelly
Trail Hub Key to the success of establishing the region as a trail destination
is an effective and efficient governance and management structure.
▪ Tank 1 and Tank 5 MTB network development
Partnerships will be important, as will diversifying management models
▪ Ellis Creek State Forest MTB trail network implemented and maximising revenue generation opportunities. The key
▪ Ruabon – Tutunup Rail Trail recommendation is establishment of a trails committee or body that is
driving the development of trails, ensuring a consistent approach across
all land tenures.
THE SOUTH WEST:
THE SOUTH WEST:
308
MUNDA BIDDI 93%
3.3M $1055M
RUABON TUTUNUP RAIL TRAIL 308
Further afield
Responses
93%
Responses Further afield
3.3M $1055M 7%
Shire of
Overnight visitors Total visitor expenditure (2017/18)
7 %
Shire of
Overnight visitors Total visitor expenditure (2017/18) Nannup
Nannup
35% 65%
of visitors of visitors
35 %
65% prefer inland
areas
prefer coastal
areas
of visitors of visitors
prefer inland Munda Biddi, Tank
prefer coastal
areas 7&8 and Timberline
areas
Munda Biddi, Tank trails are the most
46%
88% 6% 6%
well utilised of survey
7&8 and Timberline
respondents use
trails are the most
46 % plantation roads for
88% 6% 6%
well utilised of survey
respondents use cycling
of total visitors to region of total visitors to region of total visitors to region
plantation roads for
cycling
3.1 5.3 18%
of total visitors to region of total visitors to region of total visitors to region
word Soc ial media
3.1 5.3 18%
of
Soc ial media mouth visitor nights visitor nights of all visitor nights
w ord THE SOUTH WEST:
of
308
m out h
ROAD ROUTES
visitor nights visitor nights of all visitor nights Primary sources of information about trails
93
3.3M $1055M
%
2015 preferred
Primary sources of information about trails 2020 Setting & landscape accommodation
36% 49% 35 THE%SOUTH WEST:
Responses Further afield
7%
2015 preferred 100
Cultural factors
36% 49% 35% 308
Brand friends or relatives house hotel/resorts/motels hotel/resorts/motels
60%
ELLIS CREEK TRAIL NETWORK
Overnight visitors Total visitor expenditure (2017/18)
2020 accommodation
93
Setting & landscape
3.3M $1055M
80
Over of trail users would % Shire of
Marketing Aesthetic factors
Brand
100
Cultural factors friends or relatives house hotel/resorts/motels 60
hotel/resorts/motels travel over 100km to access Intrastate Interstate International Nannup
Marketing
80
Aesthetic factors
Over 60 %
of trail users would
Supporting business
40
Existing trails
quality trail experiences Responses Further afield
60
40
travel over 100km to access
quality trail experiences
Intrastate Interstate International
20
7%
Shire of
Overnight visitors Total visitor expenditure (2017/18)
35% 65%
Supporting business Existing trails Community engagement Nannup
of visitors of visitors
20 Access
$ only 7 %
of trail
prefer inland
areas
prefer coastal
areas
Community engagement Access
$ only 7% of trail
Organisation & management
Attractions
users stay in luxury
accommodation with 35
Munda Biddi, %Tank
7&8 and Timberline 65%
the balance preferring of visitors of visitors
Organisation & management users stay in luxury Planning factors Services & amenities trails are the most
prefer inland 46 %
88% 6% 6%
Attractions budget or camping well utilised prefer coastal
of survey
accommodation with Activities Accomodation areas
options areas
respondents use
Planning factors the balance preferring Munda Biddi, Tank
Services & amenities plantation roads for
budget or camping 7&8 and Timberline
Activities Accomodation cycling
options trails are the most
46% of total visitors to region of total visitors to region of total visitors to region
88% 6% 6%
well utilised of survey
respondents use
3.1 5.3 18%
plantation roads for
cycling word Soc ial media
THE SOUTH WEST: of total visitors toof
region of total visitors to region of total visitors to region
mouth visitor nights visitor nights of all visitor nights
ROAD ROUTES 308
Responses
93%Further afield
3.3M $1055M word
of
Soc ial media
2015
3.1 5.3
Primary sources of information about trails
18% preferred
36% 49% 35%
mouth visitor nights visitor nights of all visitor nights
7%
Shire of
Overnight visitors Total visitor expenditure (2017/18) 2020
Brand about trails
Setting & landscape
100
Cultural factors
accommodation
friends or relatives house hotel/resorts/motels hotel/resorts/motels
Nannup
2015
Primary sources of information
Marketing
80
Aesthetic factors preferred
Over 60% of trail users would
travel over 100km to access
36 %
49 %
35% Intrastate Interstate International
60
35
2020 accommodation
%
65%
Setting & landscape 40 quality trail experiences
100
Cultural factors Supporting business Existing trails
Brand friends or relatives house hotel/resorts/motels hotel/resorts/motels
of visitors
60%
20
of visitors THE SOUTH WEST:
prefer inland
80
Over of trail users would
prefer coastal Marketing Aesthetic factors
travel over 100km to access
308 93
areas 60 Community engagement Intrastate Interstate International
PLANTATION
areas Access
quality trail experiences
7%
3.3M $1055M
Munda Biddi, Tank 40
% $ only of trail
Supporting business Existing trails
7&8 and Timberline 20 Organisation & management users stay in luxury
Further afield
46% Responses
trails are the most Attractions
accommodation with
88% 6% 6%
well utilised of survey
respondents use
plantation roads for
Community engagement Access
7%
Shire of $
Planning factors
only 7%
ofActivities
trail
Overnight
Services visitors
& amenities Total visitor expenditure (2017/18) the balance preferring
budget or camping
Accomodation options
cycling Nannup
Organisation & management users stay in luxury
of total visitors to region of total visitors to region of total visitors to region Attractions
accommodation with
Planning factors Services & amenities THE SOUTH WEST: THE SOUTHtheWEST:
balance preferring
35% 65%
3.1 5.3 18%
budget or camping
Activities
308 93308
Accomodation of visitors
TANK 1
Soc ial media options of visitors
word
93%
3.3M 3.3M
$1055M
$1055M
% prefer inland
of THE SOUTH WEST: areas
prefer coastal
mouth visitor nights visitor nights of all visitor nights Further afield Further afield areas
308
Responses Responses Munda Biddi, Tank
TREES TO SEA TRAIL 93%
3.3M% $1055M 7 7%
% 7&8 and Timberline
Primary sources of information about trails Overnight visitors Overnight
Totalvisitors
visitor expenditure (2017/18)
Total visitor expenditure (2017/18)
trails are the most
46%
88 6 6%
Further afield
2015
Responses
preferred
Shire of
Nannup
Shire of
Nannup
well utilised of survey
% %
36% 49 35
respondents use
2020 Setting & landscape 7% accommodation Overnight visitors %
Total visitor expenditure (2017/18) plantation roads for
Cultural factors Shire of
THE SOUTH%
cycling
35WEST: THE SOUTH% 35 65
WEST:of%total visitors to region
65%
100
Brand friends or relatives house hotel/resorts/motels hotel/resorts/motels
80
Over 60% of trail users would
Nannup of total visitors to region of total visitors to region
308 93308
of visitors of visitorsof visitors
TANK 5
Marketing Aesthetic factors of visitors
travel over 100km to access Intrastate Interstate International
93%
60
35%
3.3M 3.3M
$1055M$1055M
% prefer inland prefer inland
65%
3.1 5.3 18%
quality trail experiences prefer coastal prefer coastal
40
areas areas areas areas
Supporting business Existing trails Further afield Soc ial media
word Further afield
20 of visitors of visitors Munda Biddi, Tank Responses Munda Biddi, TankResponses
prefer inland of
prefer coastal7&8 and Timberline
7 7
7&8 and Timberline %mouth % Overnight visitors Overnight
Total visitors
visitor
visitor nightsexpenditure (2017/18)
Totalvisitor
visitornights
expenditure (2017/18)
of all visitor nights
Community engagement Access
areas areas trails are the most trails are the most % Shire of
46 % Shire of
46
7
%
88% 88
6%% 66%% 6%
Munda Biddi, Tank well utilised well utilised of survey of survey
$ only of trail 7&8 and Timberline respondents Nannup
use respondents
Primary sources
Nannup
use about trails
of information
Organisation & management users stay in luxury trails are the most
46%
Attractions plantation roads for plantation roads for
88% 6% 6%
preferred
35 35%65%
accommodation withwell utilised of survey 2015 cycling cycling % %
Planning factors
Activities
Services & amenities
the balance preferring
budget or camping
respondents use
plantation roads for
2020
Brand
Setting & landscape
100
Cultural factors
of total visitors to region of total
of total
of visitors
visitors to accommodation
visitors region
to region ofoftotal
of visitors
totalvisitors
friends or relatives house of visitors
visitorstotoregion
region
hotel/resorts/motels
36
of visitors
49% 65%
of total visitors to region
hotel/resorts/motels
35%
60
Accomodation options % prefer inland prefer inland
cycling
3.1 3.1
5.3 18
5.3% 18%
80
Over of trail users would prefer coastal prefer coastal
of total visitors to region ofMarketing
total visitors to region of total visitorsAesthetic
to region factors areas areas areas areas
word Soc ial media
word Soc ial media travel over 100km to access THE SOUTH WEST:
60
Munda Biddi, Tank Munda Biddi, Tank Intrastate Interstate International
of of
7&8 and Timberline 7&8 and Timberline quality trail experiences
3.1 66%% 308
40
5.3 18% 6%% ROAD ROUTES
Supporting business mouthExisting trails mouth visitor nights visitor
visitor
nights
nights visitor
of all nights
visitor nights of all visitor nights
trails are the most trails are the most %
46 %
46 93
3.3M $1055M
Soc ial media 20
%
88% 88 6%
word well utilised well utilised of survey of survey
of Primary sources of information
Primary
aboutsources
trails of information about trails respondents use respondents use Further afield
mouth Community engagementvisitor nights Responses
visitor nights of all visitor nights Access
7
plantation
% roads for plantation roads for
2015 2015 $ only preferred
cycling of trail preferred
cycling
7% Overnight visitors Total visitor expenditure (2017/18)
Primary sources of information about trails 2020
Brandpreferred
100
Setting2020
Cultural
& landscape Organisation
factors
Brand
100
& management
Setting & landscape
Cultural factors
Attractions
accommodation
users stay in luxury accommodation
accommodation with friends or relatives house
% of total
friends
36
visitors to
hotel/resorts/motels
or relatives house
%
region of total
of total
visitors
49
36
visitors
to
hotel/resorts/motels
hotel/resorts/motels
% %
region
to region of
oftotal
total visitors
visitors
hotel/resorts/motels
to
to
49
%
35
region
region of total visitors to region
35 Shire of
Nannup
2015
36% 49% 35
%
60 %
60 the balance preferring
%amenitiesOver
3.1 3.1
5.3 18
5.3% 18%
80 80 Planning factors Services & of trail usersOver
would of trail users would
2020 Setting & landscape Marketing accommodation Marketing Aesthetic factors Aesthetic factors budget or camping
Brand
100
Cultural factors
60
friends or relatives house
60 Activities
hotel/resorts/motels
Accomodation
hotel/resorts/motels
travel over word
100km to access Soc ialover
travel media
100km to access
word Soc ial media
options Intrastate Intrastate
Interstate International
Interstate International 35% 65%
60% 40 40 of
quality trail experiences of
quality trail experiences
80
Over of trail users wouldSupporting business Supporting business mouth mouth visitor nights visitor
visitor
nightsnights visitor
of all nights
visitor nights of all visitor nights
of visitors of visitors
Existing trails Existing trails
Marketing Aesthetic factors 20 20 prefer inland
60 travel over 100km to access Intrastate Interstate International prefer coastal
quality trail experiences areas areas
40
Community engagement Community engagement Primary sources of information
Primary
about
sources
trails of information about trails Munda Biddi, Tank
Supporting business Existing trails Access Access
20
2015 2015 only $
of trail $ 7% only 7% of trail preferred preferred 7&8 and Timberline
2020 Setting2020 users stay in luxury users stay in luxury accommodation
36%
accommodation
49
36% 49
35%% 35 %
trails are the most
46% of survey
88 6 6%
Organisation & management Organisation & management & landscape Setting & landscape
Community engagement Access Attractions Attractions THE SOUTH WEST: well utilised
%
THE SOUTH WEST: THE SOUTH WEST: %
7%
100
Cultural factors 100
Cultural factors accommodation with accommodation with friends or relatives house friends
hotel/resorts/motels
or relatives house hotel/resorts/motels
hotel/resorts/motels hotel/resorts/motels respondents use
Brand Brand
the balance preferring%
60 %
60
308 308 93308 93 TRAIL HUB3.3M
$
TANK 7&8 DONNELLY
only of trail Planning factors Planning factors the balance preferring plantation roads for
Services & amenities
80 Services & amenities
80
Over of trail usersOver
would of trail users would
93
3.3M $1055M 3.3M
$1055M
$1055M
Organisation & management users stay in luxury Marketing Marketing Aesthetic factors budget %
Aesthetic factors or camping budget or camping % cycling %
Attractions Activities Activities
Accomodation 60 Accomodation travel over 100km to accesstravel over 100km to access
accommodation with
60
options options Intrastate Intrastate
Interstate International
Interstate International of total visitors to region of total visitors to region of total visitors to region
the balance preferring 40 40 Responses Further afield quality trail experiences quality trail experiences Responses Further afield
Responses Further afield
Planning factors Services & amenities Supporting business Supporting business Existing trails Existing trails
budget or camping
7% 7% 7%
20 20
3.1 5.3 18%
Activities Accomodation Overnight visitors Total visitor expenditure (2017/18) Overnight visitors Overnight
Totalvisitors
visitor expenditure (2017/18)
Total visitor expenditure (2017/18)
options
Shire of word Soc ial media Shire of Shire of
Community engagement Community engagement Access Access Nannup Nannup Nannup
$ only 7% of trail $ only 7% of trail
of
mouth visitor nights visitor nights of all visitor nights
35% 35% 35% 65%
Organisation & management Organisation & management users stay in luxury users stay in luxury
Attractions Attractions
accommodation with
the balance preferring
accommodation with
the balance preferring of visitors
65% Primary sources of information about trails
of visitors of visitorsof visitors
65%
Planning factors Planning factors
Services & amenities Services & amenities of visitors of visitors
budget or camping budget or camping prefer inland
2015 prefer coastal preferred prefer inland prefer inland
prefer coastal prefer coastal
36% 49
areas %
35 %
Activities Activities
Accomodation Accomodation options options areas
2020 areas
Setting & landscape accommodation areas areas areas
Munda Biddi, Tank 100
Cultural factors
Munda Biddi, Tank Munda Biddi, Tank
Brand friends or relatives house hotel/resorts/motels hotel/resorts/motels
7&8 and Timberline THE SOUTH WEST: Over 60
7&8 and % Timberline
trails are theofmost
7&8 and Timberline
trail users would
46 46 46
80
trails are the most % Marketing Aesthetic factors trails are the most % %
308 88% 6% 63.3M
%
88% 88
6%% 66%% 6%
of survey travel
well over 100km to access well utilised of survey of survey
ADVENTURE TRAIL
well utilised 60
utilised Intrastate Interstate International
93%
$1055M
respondents use 40 quality trail experiences respondents use respondents use
plantation roads for Supporting business Existing trails plantation roads for plantation roads for
Further afield 20
Responses
cycling cycling cycling
of total visitors to region of total visitors to region of total visitors to region of total visitors to region of total
of total
visitors
visitors
to region
to region ofoftotal
totalvisitors
visitorstotoregion
region of total visitors to
7% Community engagement Overnight
Access visitors Total visitor expenditure (2017/18)
Shire of
$ 7%
3.1 5.3 18% 3.1 3.1
5.3 18
5.3% 18%
only of trail
Nannup
Soc ial media Organisation & management users stay in luxury Soc ial media S o c i al m e d i a
word Attractions word word
of accommodation
of with of
mouth visitor nights Planning factors visitor nights
Activities
of all visitor
Services nights
& amenities 35% 65 % the balancemouthpreferring
budget or camping
mouth visitor nights visitor
visitor
nights
nights visitor
of all nights
visitor nights of all visitor nigh
Accomodation of visitors of visitors options
Primary sources of information about trails prefer inland prefer coastal Primary sources of information
Primary
about
sources
trailsof information about trails
areas areas
2015 Munda Biddi, Tankpreferred 2015 2015 preferred preferred
2020 Setting & landscape accommodation
7&8 and Timberline 36% 49%
2020 Setting2020
35%
& landscape Setting & landscape accommodation
36%
accommodation
49
36% 49
35%% 35
Cultural factors trails are the most
46
friends or relatives% Cultural factors Cultural factors
100 100 100
Brand house hotel/resorts/motels Brand hotel/resorts/motels
Brand friends or relatives house friends
hotel/resorts/motels
or relatives house hotel/resorts/motels
hotel/resorts/motels hotel/resorts/mot
60% 60% 60%
88% 6% 6%
well utilised of survey
80
Over of trail users would respondents use
80 80
Over of trail usersOver
would of trail users would
Marketing Aesthetic factors Marketing Marketing Aesthetic factors Aesthetic factors
60 travel over 100km to access Intrastate
plantation roads for Interstate International
60 60 travel over 100km to accesstravel over 100km to access Intrastate Intrastate
Interstate International
Interstate International
40 quality trail experiences cycling 40 40 quality trail experiences quality trail experiences
Supporting business Existing trails Supporting business Supporting business Existing trails Existing trails
20 of20total visitors to region 20 of total visitors to region of total visitors to region
3.1 5.3 18%
Community engagement Access Community engagement Community engagement Access Access
$ only 7% of trail word
of
Soc ial media
$ only 7% of trail $ only7% of trail
Organisation & management users stay in luxury Organisation & management Organisation & management users stay in luxury users stay in luxury
Attractions mouth visitor nights Attractions visitor nightsAttractions of all visitor nights
accommodation with accommodation with accommodation with
Planning factors the balance preferring Planning factors Planning factors the balance preferring the balance preferring
Services & amenities Services & amenities Services & amenities
budget or camping Primary sources of information about trails budget or camping budget or camping
Activities Accomodation Activities Activities
Accomodation Accomodation
options options options
2015 preferred
2020
Brand
Setting & landscape
100
Cultural factors
accommodation
36%
friends or relatives house
49%
hotel/resorts/motels
35%
hotel/resorts/motels
THE SOUTH WEST: Marketing
80
Aesthetic factors
Over 60% of trail users would
60 travel over 100km to access Intrastate Interstate International
Mountain308
biking opportunity
40 quality trail experiences
93%
3.3M $1055M
Supporting business Existing trails
20
Further afield
Responses
Community engagement Access
7%
Shire of
Overnight visitors Total visitor expenditure (2017/18)
$ only 7% of trail
Organisation & management users stay in luxury
Nannup Attractions
accommodation with
THE SOUTH WEST:
Gravel cycling opportunity
Planning factors the balance preferring
Services & amenities
35%
308 65% budget or camping
Activities
93%
Accomodation
3.3M $1055M
options
of visitors of visitors
Responses Further afield prefer inland prefer coastal
areas areas
7%
Shire of
Munda Biddi, Tank
7&8 and Timberline
Overnight visitors Total visitor expenditure (2017/18)
46 THE SOUTH WEST:
%
Nannup trails are the most
Road308cycling opportunity 88 6 6%
well utilised of survey
respondents use % %
93% 35 %
65%
3.3M $1055M
plantation roads for
cycling of visitors
Responses Further afield of visitors
prefer inland of total visitors to region of total visitors to region of total visitors to region
prefer coastal
7% areas Overnight visitors areasTotal visitor expenditure (2017/18)
3.1 5.3 18%
Munda Biddi, Tank Shire of
7&8 and Timberline Nannup Socia l me dia
wor d
trails are the most
46%mofouofsurvey
88% 6% 6%
well utilised th
35%
visitor nights visitor nights of all visitor nights
respondents use
plantation roads for
of visitors
65%
Primary sources of information about trails
cycling of visitors
prefer inland prefer coastal
of total visitors to region of total visitors to region of total visitors to region
2015 preferred areas areas
2020 Setting & landscape Munda Biddi, Tank accommodation
36% 49% 35%
3.1 5.3 18%
100
Cultural factors 7&8 and Timberline
Brand friends or relatives house hotel/resorts/motels hotel/resorts/motels
4660
Socia l m e dia
wor d trails are the most % %
88% 6% 6 %
80
offactors well utilised Over of trail users would
of survey
Marketing Aesthetic
60 m ou th travel over 100km
respondents use to accessvisitor nights visitor nights Intrastate
of all visitor nights Interstate International
40 quality trailroads
plantation experiences
for
Supporting business Existing trails cycling
20 Primary sources of information about trails of total visitors to region of total visitors to region of total visitors to region
2015 preferred
36
3.149 5.335
Community engagement Access % % %
7%
18%
2020 Setting & landscape accommodation
100
Cultural factors wor d Socia l m e dia $ only of trail
Brand friends or relatives house hotel/resorts/motels hotel/resorts/motels
Marketing
80
Organisation & management
Aesthetic factors
Attractions
Over 60 %
of
m ou th
of trail users would
users stay in luxury
accommodation with visitor nights visitor nights of all visitor nights
60 travel over 100km to access the balance preferring Intrastate Interstate International
Planning factors Services & amenities
40 quality trail experiences budget or camping
Supporting business Existing trails Activities Accomodation Primary sources of information about trails
20
options
2015 preferred
Community engagement 2020
Brand
Setting & landscape
Access
100
Cultural factors $ only 7 %
of trail
accommodation
36%
friends or relatives house
49%
hotel/resorts/motels
35%
hotel/resorts/motels
Organisation & management
Marketing
80
Attractions Aesthetic factors
users stay in luxury
accommodation with
Over 60% of trail users would
60 travel over 100km to access Intrastate Interstate International
Planning factors the balance preferring quality trail experiences
Services & amenities
Nannup Cycle Masterplan 2020 5
40
Supporting business Existing trails budget or camping
Activities Accomodation 20
options
Community engagement Access
$ only7% of trail
Organisation & management users stay in luxury
Attractions
accommodation with
Planning factors the balance preferring
Services & amenities
budget or camping
Activities Accomodation options
INTRODUCTION
DIRT event Credit: Marco Noe (@_mnfilm)
6 Nannup Cycle Master Plan 2020
INTRODUCTION
PROJECT BACKGROUND
Australia’s South West is a destination synonymous with diverse
landscapes of significant beauty. It’s a place where world-class wineries,
PARTNERS
spectacular coastline and the solitude of ancient forests come together The lead agency is the Shire of Nannup, in partnership with the
to form a unique region. The South West is renowned for its natural Department of Biodiversity, Conservation and Attractions (DBCA), the
landscapes and the range of outdoor activities which allow people to Department of Local Government, Sport and Cultural industries (DLGSC)
immerse themselves in these landscapes. Cycling is one such activity Forest Products Commission (FPC), Water Corporation and the Nannup
which is growing in popularity and is capable of providing tremendous Mountain Bike Club (NMBC). These stakeholders established a steering
economic, tourism, environmental, health, social and community committee to set the project objectives and vision to oversee the
benefits. project.
The South West region of Western Australia has seen unprecedented OBJECTIVES
growth in cycle participation over the past few years, driven by the The key outcomes of the Nannup Cycle Master Plan include:
world-wide explosion in cycling (particularly mountain biking) and a
number of iconic regional events. Whilst many love to ride in their own ▪ To inform establishment of Nannup as a Trails Town
backyard there has been increasing appeal in travelling for cycling, and ▪ To inform the Nannup Community Strategic Plan
a want to enjoy new destinations and riding experiences with friends. ▪ Prioritise and inform future trails planning and construction in the
Shire of Nannup
As cycling participation has increased so too has the demand on cycle ▪ Provide supporting documentation for funding applications for
trails, destinations and experiences. Much growth to date has taken trails, detailed design and construction projects
place informally and passionate local communities have formed and ▪ Outline trails infrastructure requirements to be located at the
developed trail networks to alleviate short-term demand. However Nannup town trailhead and on trails
the true potential of the activity is not being met and informal trails
are being developed, meaning landowners and land managers are
struggling to find the resources necessary to deal appropriately with
this unprecedented growth. For the purposes of this document trails
refers to both on-road and off-road cycling routes/pathways, unless
otherwise noted.
WA STRATEGIC TRAILS BLUEPRINT
With its rolling landscapes, scenic road trails, expanses of state forest
and timber plantations, close proximity to major regional populations
and half way point on the Munda Biddi Trail, Nannup has become
increasingly popular as a cycling destination. The growth of cycle events
have also placed a spotlight on Nannup and the surrounding area, both STATE-WIDE ACTIVITY BASED TRAIL STRATEGIES
as a road-based and gravel cycling destination.
The key objective for this project is to ensure sustainable development Nannup
of trails and cycling in the region. The master plan will be an important REGIONAL TRAILS MASTER PLANS Cycle
tool for land owners, will help provide management guidance for Master Plan
sensitive landscapes and will inform the Shire of Nannup’s Community
Strategic Plan and proposed Trails Town Master Plan.
LOCALISED TRAILS PLANS
The Nannup Cycle Master Plan provides the opportunity to create Figure 1. State-wide trails planning structure
a diverse and sustainable cycling destination through the planned
development of new facilities, fostering community participation and
strengthening regional tourism and stakeholder partnerships.
Nannup Cycle Masterplan 2020 7
project area
Nannup views Credit: Marco Noe (@_mnfilm)
8 Nannup Cycle Master Plan 2020
PROJECT AREA
Nannup is a town and shire located in the south west corner of Western
Australia, approximately 280 kilometres south of Perth. Located on
the Blackwood River, the area extends from the heart of the Forests
and Valleys tourism region to the Southern Ocean on the south coast.
Bounded by rolling hills, scenic tourist drives, remote coastal stretches
and the River (which cuts a path east to west through the Shire); the
region has the potential to provide a number of unique riding locations
and experiences. The Shire is located in the DBCA South West and
Warren regions (Blackwood and Donnelly Districts).
Primary industry in the Shire is dominated by agriculture, forestry
and fishing, accommodation and food service, and manufacturing;
with the main employment drivers being cattle farming (beef) (6.8%),
accommodation (5.6%) and local government (4.5%).1 The Shire has a
land area of 2,953 square kilometres, about 85% of which is covered in
hardwood jarrah, karri and marri forests, while the southern coastline
is mostly within the D’Entrecasteaux National Park. The Blackwood
River is a dominant feature of the area, passing through the town
and providing scenic vistas meandering alongside many of the scenic
drives. In addition, the Munda Biddi Trail passes through town while the
Bibbulmun Track passes approximately 12 kilometres to the east.
Figure 2. Project area
Nannup Cycle Masterplan 2020 9
LANDSCAPE CHARACTER
Landscape character forms a critical part of the trail user experience. The township of Nannup is the main settlement with smaller
Nannup is located on the Darling Plateau which is characterised by settlements scattered throughout the region. Nannup townsite is a
a rolling landscape dissected by major river valleys and studded with charming timber town located on the banks of the Blackwood River
rough granitic outcrops. Extensive areas of tall dense forest dominated with immediate access to a variety of terrain and opportunities. A
by jarrah, marri and the towering karri trees offer framed and enclosed moderate temperate climate offers enchanting misty mornings in
views. The Blackwood River Valley and the river itself are dominant winter, refreshingly cool summer nights, a blaze of colour through the
features of the region providing scenic vistas, varied terrain and a deciduous trees in autumn, and bursts of pinks, purples and yellows
sinuous connection through the region. in spring. Distinguishing landscape features within the Nannup region
which have potential to provide iconic trail experiences are outlined in
figure 3.
Blackwood River Valley
River and valley offering a contrasting Peaks and rolling hills
experience to the forests with scenic Elevation and varied terrain provide
vistas and steeper terrain trail opportunities unique in the
South West.
CITY OF BUSSELTON
SHIRE OF NANNUP SHIRE OF DONNYBROOK - BALINGUP
SHIRE OF BRIDGETOWN - GREENBUSHES
Blackwood River
Plantations Tall forests
Meandering connection
Disturbed landscape Extensive karri, marri and
between landscape and
offering opportunity jarrah forests offering
places
for more intensive trail enclosed experiences
development
Figure 3. Project area landscape characteristics
10 Nannup Cycle Master Plan 2020CONSTRAINTS
Identified constraints in the area include; UNSANCTIONED TRAILS
▪ Conflicting land uses and zoning There are currently significant amounts of trail in the region that are
▪ Environmental constraints, such as disease risk areas, the presence unsanctioned or informal. These comprise fire management access
of threatened species or ecological communities, topography and tracks and informal user-created trails. These trails have not been
hydrography formally planned or designed nor has their construction necessarily
▪ Aboriginal and non-Aboriginal heritage registered sites and sites of been in accordance with best practice. In preparation of this master
known significance plan none of the unsanctioned trails have been formally assessed
for their sustainability or suitability for use. Whilst it can be argued
▪ Tenure constraints, where potential trails traverse differing tenure that the continued construction and use of unsanctioned trails is
types (water catchment areas) reflective of the demand in the community, it must be acknowledged
▪ Conflicts between trail users that the continued construction and use of unsanctioned trails may
▪ Unsanctioned trails lead to further degradation and in some cases irreversible impacts on
environmental and heritage values.
ENVIRONMENTAL CONSIDERATIONS
This master plan provides the opportunity to investigate locations for
Nannup has 87% state forest within the Shire and is classified as a
potential trail development, which would include a formal assessment
bio-diversity hotspot with endemic vegetation. This creates an amazing
of some or all unsanctioned trails. The outcome of the assessment could
vista throughout the landscape and is a vegetation type rarely seen in
be the closure, replacement or upgrade of unsanctioned trails as part
other locations. The landscape changes depending on the soil type, with
of a high quality, sustainable trail, trail network/centre or town. From
persistent species including jarrah, marri, karri, sheoak, banksia and
a land manager’s perspective, unsanctioned trails present many issues
xanthorea.
including:
▪ They can have an adverse effect on the site due to lack of
In the valleys there are swamp and peat pockets featuring tea-tree planning and/or poor construction or maintenance. Where
and boronia. There are hundreds of varieties of orchids which flower in unsanctioned trails breach environmental legislation, for example
spring to autumn. All of this culminates in a trails experience which is through damage to sensitive habitats or designated wildlife and
valued by residents and shared with visitors to the region. archaeological/cultural sites, they may constitute criminal offences
for which the land managers may be held liable.
Nannup sits within the south western WA biodiversity hotspot, one of ▪ They can breach planning legislation, leading to enforcement
only 35 around the world. The hotspot contains an estimated 5,700 action
species of vascular plants, of which around 79% are endemic. The ▪ They can cause disruption to routine land management practices
geological stability of south western WA has led to deeply weathered, such as forestry
infertile soils that have contributed to the amazing diversity of flora
▪ They can lead to conflict between user groups
species (and fauna species) that have evolved to survive in difficult and
unique conditions, in relative isolation from the rest of Australia. ▪ They can pose risks to those building or using unsanctioned trails
and features if they are not properly designed, constructed and
maintained
Mountain biking and road cycling are inherently nature-based activities
and although there is less impact on the natural environment when
sealed road routes are used, protection of environmental values There are a few options for managing unsanctioned trails. In all
is essential for delivering enjoyable trail experiences across both instances clear, transparent and effective communication between the
disciplines. By applying sustainable planning, design and construction land manager and unsanctioned trail builder/s is required to ensure
principles, trails can protect these values, by: effective implementation. At one end of the scale the land manager
might choose to close the trail and remove any unsafe features, at the
▪ Avoiding sensitive ecosystems
other end there may be opportunities for trail user groups/clubs to have
▪ Keeping users on designated and appropriate trails full responsibility for trail design, building and maintenance. Some
▪ Reducing fire management risk (i.e. knowing where riders will be) models for management are outlined below:
▪ Applying standard trail widths, minimising the disturbance ▪ Removal of unsanctioned trails - The land manager is entitled to
footprint and associated effects remove unsanctioned trails ▪
▪ Rehabilitating unsanctioned trails ▪ Adoption of trails by land manager - This approach may be
▪ Creating stewards for the environment through facilitating a sense appropriate where the land manager is prepared to take full
of community ownership of the trails responsibility for the trail. This is unlikely unless the trail could
be incorporated into a planned trail, and only when appropriate
▪ Creating passive surveillance checks and approvals have been completed.
▪ Volunteering agreements - An agreement is developed following
ABORIGINAL CULTURE, HERITAGE AND NATIVE TITLE discussion between a land manager and trail user group/club about
Locations that are popular for riding can sometimes coincide with options for volunteer maintenance of trails. The agreement needs
sites of significance for traditional owners, given they can both occur to be clear on where responsibilities lie and trails may need to be
in natural, relatively undisturbed areas. Should detailed site planning improved to meet standards for classification.
progress for any of the locations recommended in this Master Plan, ▪ Agreements with formal user groups/clubs - A land manger
traditional owners will be consulted in accordance with the relevant enters into an agreement with a formal trail user group/club that
legislation and any requirements of the South West Native Title has a governance structure, training provision and insurance
Settlement. for trail work. The agreement could take a variety of forms
depending on the aims and objectives of both parties and could
include responsibilities for building trails, risk assessments, trail
inspections, repair and decommissioning. The agreement should
also set out points of contact and set out processes for any joint
decision making.
Nannup Cycle Masterplan 2020 11Balingup
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Proposed routes
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Road
Mundaroute
Biddi Private land Private land National Park Diseas
Mountian bike State Forest State Forest Plantation
Area for trail National Park Road route
development
Plantation Gravel route
Proposed trails
routes
Mountian bike trail
0 2 4 6 8 route
Road
Munda Biddi10 k m Private land Private land National Park Disease Risk Area Public Drinking Water Source Area (PDWSA)
Mountian bike State Forest State Forest Plantation Munda Biddi
Protection Zone for PDWSA
Area for trail
Figure 4. Project area constraints
development
National Park Road route
Plantation Gravel route
Mountian bike trail
PUBLIC DRINKING WATER SOURCE AREAS (PDWSA) As outlined
Munda Biddiin figure 4 PDWSA occurs over much of the study area
0 2 4 6 8 10k m
AND RESERVOIR PROTECTION ZONES (RPZ) and will present a major constraint in these areas, with new trail
development subject to the assessment process for new recreation
Operational Policy 13 (2019) implements the Government’s response
detailed in Operational Policy 13, 2019.
to the 2010 parliamentary committee report on recreation in public
drinking water source areas. It is aimed at ensuring recreation in
PDWSAs is conducted in ways which maximise water quality to protect DISEASE RISK
public health. It identifies that:
Disease caused by Phytophthora species, a soil borne fungal pathogen,
▪ Existing approved recreation (i.e. events and facilities) should be is wreaking havoc on susceptible native flora species in the south
maintained at September 2012 approved levels. New or enhanced west of WA, particularly the introduced Phytophthora cinnamomi. In
recreation (i.e. events and facilities) needs to be located outside an effort to contain it’s spread, it is essential to follow strict hygiene
proclaimed PDWSAs protocols and avoid moving between infested and uninfested areas.
▪ Individuals undertaking passive land based recreation activities While detailed disease surveys would need to be undertaken for any
(not part of organised events) in PDWSAs (such as trail based trail development, current known extent has been taken into account
activities) are: when recommending locations for development.
▪ Not supported in Reservoir Protection Zones (RPZ) - public
access in RPZ is prohibited except along public roads
▪ Supported in PDWSA outer catchments, subject to recreation
compatibility requirements noting that recreation cannot
exceed 2012 approved levels and new or enhanced recreation
needs to be located outside proclaimed PDWSAs
▪ Supported in the wellhead protection zones and outer
catchments of groundwater source areas
12 Nannup Cycle Master Plan 2020TENURE
Nannup has a moderate existing trail network comprised mainly of Forest Products Commission
informal trails built through the town’s surrounding pine plantations The Forest Products Commission (FPC) is responsible for managing the
and touring routes on the extensive regional road networks. The harvesting, re-growing and sale of timber according to the requirements
mountain bike trails are predominantly on land managed by the Forest of the Forest Management Plan (FMP)3. The FMP is developed in
Products Commission under state government. As plantations are partnership with the Conversation Commission of WA and DBCA. The
regularly cleared and logged it is desirable to diversify the land tenures Plan addresses the management of the socio-economic benefits flowing
used for mountain biking. Road cycling routes are predominantly on from the use of the plan area, including recreation and tourism. In
the area’s shire managed road networks with the exception of Vasse particular it addresses the sustainable access of plantation areas for
Highway which is managed by Main Roads. Whilst incredibly scenic, recreation purposes. As part of this plan there are specific allowances
roads in the region are often dangerous due to visibility inhibited by for travel routes which provide linkages between formal and informal
blind corners, little to no verge for pull off and limited overtaking areas reserves, including the Munda Biddi Trail and Bibbulmun Track, with the
for passing cars. These routes are very popular due to the low number of objective that the amenity and integrity of the trail be maintained as
vehicles on these routes but consideration needs to be given to growing much as practicable.
popularity.
FPC support the Cycle Master Plan in principle, noting that in
The South West’s existing trails, while limited, are predominantly FPC managed land forestry is the priority. Cycling routes and trail
provided on DBCA managed estate. As identified in the WA Mountain development will need to be planned with consideration of harvesting
Bike Strategy, it is desirable to diversify the land tenures used for schedules.
mountain biking to ensure their long term sustainability.
Main Roads WA
Across the project area there are a variety of land tenures2, each with
Cycle promotion is endorsed at a local, state and federal level through
their own requirements with regards to trail development. These tenures
government policy, legislation and strategy. Main Roads WA (MRWA) is
include;
responsible for the construction, care and maintenance of traffic signals
▪ Crown land and line marking for all roads. The retrofit of cycling facilities to MRWA
▪ Unallocated crown land controlled roads should be seen as a priority on identified cycling routes
▪ Reserves in the Shire of Nannup. This would require negotiation with MRWA by
the Local Government.
▪ Conservation reserves (nature reserves, national parks and
conservation parks)
▪ Regional parks Local Government
▪ State forests and timber reserves The Shire of Nannup manages recreation sites and trails as part of their
day to day operations. Trails development is a key strategic priority
▪ Freehold land
for Council and this is achieved through partnerships with community
or private developers. An Memorandum of Understanding (MOU) is
Department of Biodiversity Conservation and Attractions developed that outlines the roles and responsibilities of each party
Management plans are a legislative requirement for the DBCA’s during the planning and construction stage. A separate MOU is then
management of reserves. In the Shire of Nannup there are two Parks developed for ongoing maintenance and management once the trail
and Wildlife Service districts; The Blackwood region which covers the or recreation site is developed. At the conclusion of the MOU period a
western and northern area of the shire and Donnelly, which covers the review is undertaken by both parties.
south and east region. The Shannon Park and D’Entrecasteaux National
Park Management Plan 1987-1997 incorporates the Donnelly district Freehold
of the shire. There are no management plans for the Blackwood district.
Private land management owners are encouraged to develop and
The Shannon Park and D’Entrecasteaux National Park Management Plan
establish trails and bike parks in consultation with Council’s planning
outlines that:
department. Strict land management policies are enforced, including
▪ There is increased pressure on the parks in terms of recreational fire management plans, Health Act regulations, abiding by the
use. Water craft have now been banned at Lake Jasper due to the Australian standards for building codes and consideration given to
environmental impacts on the water course and the high cultural evacuation plans.
value of the artifacts at the bottom of the lake potentially being
damaged.
▪ As visitation to the South West increases there is increased
pressure to retain the parks as remote and pristine environments
for future generations to appreciate.
▪ There is a need to identify further opportunities for walk trails
and built accommodation to meet the demand for a range of
recreational opportunities within the park. There is also a need to
upgrade/rehabilitate many of the existing camping areas. This is
particularly evident at the mouth of the Donnelly River and Lake
Jasper.
DBCA together with DLGSC have released a Trails Development Series
which provides guidelines for development and management of trails
in WA. The aspiration is that this document be adopted by all land
managers. As some of the proposed trail developments are on DBCA
tenure it is recommended that the Local Government liaise with DBCA
to understand current recreation planning for DBCA land in the Nannup Nannup Historical Society Credit: Sean Blocksage
Shire.
Nannup Cycle Masterplan 2020 13DEMOGRAPHICS VISITATION AND VISITOR PROFILES
The 2016 Census Data revealed there is a small resident population of
4
The region is predominantly a self-drive destination, though it can be
1,328 with the town of Nannup being the main settlement in the Shire, reached via a daily bus service from Perth. Tourism product is dominated
and five smaller outlying settlements. On the night of census only 540 by the accommodation market with most experiences centred around
residents were at home, indicating that there are a high number of self-exploration, the natural environment and a select number of
absentee property owners. The Shire of Nannup estimates that 50% of food and wine attractions. Tourism in recent years has seen an ever-
rates notices are sent out of the region. From 2011 to 2016 the region increasing growth in cycle tourists, with mountain bikers travelling to
grew by 5.2% indicating a fairly stable resident population. This is enjoy the elevation and state forest trails. Road and gravel cyclists have
below the Western Australian growth of 11% but above the national also seen recent growth, particularly due to the efforts of Ride WA and
growth of 1.6%. their event offerings.
There is a relatively even split between female (48.3%) and male Nannup positions itself as the ‘Heart of the South West’ as it is
(51.7%) residents. The Shire of Nannup has a high average age of 53, located within an hour of other South West tourism destinations such
compared to WA (36) and Australia (38) indicating the region’s lifestyle as Margaret River, Busselton, Augusta, Bridgetown and Pemberton
attraction and propensity of youth to leave regional areas for further and within close proximity of the regional centres of Bunbury and
education and employment opportunities once they finish primary and Manjimup. Door counts from the Nannup Visitor Centre indicate that
secondary schooling. tourism numbers have increased from 41,366 in 2017 to 48,689 in
2019. It is anticipated that visitation will continue to increase with new
attractions opening, marketing through the Local Tourism Organisation
A majority of residents earn between $1-$499 per week in personal
and awareness of the area as an appealing destination.
weekly income (36%), with 49.3% employed full-time, 36.9% employed
part-time and an unemployment rate of 6.6%, working across 115
registered businesses. Interestingly there is a high volunteer contingent Whilst there is limited access to detailed visitor profiles for the Shire of
in the Shire with 33.9% volunteering through an organisation or group, Nannup a review of state and regional trends can help provide context
well above the Western Australian and national averages of 19%. to the visitor market in Western Australia.
LOCAL TRAIL USERS In year end December 2019, 24.2 million daytrips were taken within the
State and 12.0 million overnight (domestic and international) visitors
Trails are key attractions for international and domestic visitors looking came to or travelled within WA. Together, these visitors spent $11.0
for quality nature-based experiences. Equally important are the local billion in the State, $5.2 billion (48%) of which was spent in regional
users, many of whom have worked hard to drive the development of WA.5
trails so others may enjoy them and without whose efforts many trails
would not exist. The local trail user market includes trail users who
reside in the Shire of Nannup and also spreads across neighbouring WA saw an 4.5% increase in visitation to WA for holiday purposes and
local government areas including Margaret River, Busselton and the South West region from 2018-2019 has witnessed an 8.3% increase
Pemberton. There is potential for sustainable growth in participation in room nights and an 8.1% increase in the number of visitors to the
within the local trail user markets through ensuring appropriate and region, with the largest jump being in interstate visitation (up 24.9%).
sufficient trails are provided and community volunteer sporting and
trail care groups are encouraged and supported. The increase in regional visitation is an opportunity for Tourism WA to
continue committing to regional dispersal as a key visitation objective.
The Nannup Mountain Bike Club is active within the community, In particular the south west is easily accessible and highly desirable
encouraging and supporting young people to learn how to ride and for short trips within the Perth market and provides the diversity
ensuring they have appropriate protective equipment. The Club has of experiences appealing to interstate and international markets.
an MOU with Council to maintain the Pump Track and regularly hosts Furthermore, the development of the Busselton Airport could provide
skills training and maintenance programs at this location, as well as direct access to interstate markets and packaging opportunities.
partnering with the Nannup District High School and Council to deliver
cycling sessions with the Nannup Police. Another key driver of tourism to the region is events, with the Nannup
Music Festival, Flower and Garden Festival, and Making Smoking
History Forest Rally attracting a range of visitors to the area. In addition
the Tour of Margaret River (TOMR) is driving cycle tourism specific
visitation to the region. Ride WA, the event organisers, have now also
based themselves in Nannup due to the identified opportunities of the
area. Ride WA have earmarked that the scenic roads and rural hamlets
of Nannup and the Blackwood River Valley will help elevate the Tour
into a must do event on the Australian cycling calendar. TOMR is the
only Pro-Am cycling event in WA.
In 2018 the Australia’s South West tourism region had 3,370,700
overnight visitors and has the highest proportion of regional domestic
visitors, with 57% travelling for holiday and leisure purposes.7 The
majority of intrastate tourists visit the City of Busselton, while
interstate and international visitors prefer the Shire of Augusta-
Margaret River. The coastal areas of the South West receive
approximately 65% of visitors, while inland South West receives
approximately 35%.
14 Nannup Cycle Master Plan 2020You can also read
